UX Designer (Liverpool/Hybrid)

📍 Job Overview

Job Title: UX Designer

Company: Believe (Sentric Music Publishing)

Location: Liverpool, United Kingdom

Job Type: Full-time

Category: Product Design / User Experience (UX)

Date Posted: November 6, 2025

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and implement user-centered design strategies for digital publishing tools, focusing on simplifying complex processes for creators, artists, and administrators.

• Develop functional wireframes and interactive prototypes using modern design tools to support product discovery and stakeholder validation.

• Conduct comprehensive user research, including interviews, surveys, and competitor analysis, to deeply understand user needs and pain points within the music industry.

• Collaborate closely with Product Managers and the Head of Product to translate business needs and user insights into intuitive and effective product features.

• Ensure a seamless user experience through effective information architecture, user flow design, and persona/journey mapping.

📝 Enhancement Note: While the raw input describes a UX Designer role, the context provided about Sentric Music Publishing and Believe's mission suggests a strong emphasis on operational efficiency and revenue optimization for artists and publishers. This implies the UX Designer will be instrumental in streamlining workflows related to royalty collection, client onboarding, and music rights management, directly impacting the company's operational effectiveness and client satisfaction.

📈 Primary Responsibilities

• Design Strategy Development: Establish, define, and champion an overarching design strategy for Sentric Music Publishing's suite of products, ensuring alignment with business objectives and user needs.

• Wireframing & Prototyping: Create detailed wireframes and high-fidelity interactive prototypes using contemporary tools like Figma, and potentially explore integrations with Vercel, to facilitate stakeholder reviews and user testing.

• Usability & User Research: Conduct rigorous usability testing, gather qualitative and quantitative feedback from clients and internal stakeholders, and iterate on designs to resolve identified issues and enhance user flows. Special attention will be given to understanding the unique needs of music creators and administrators.

• Persona & Journey Mapping: Develop and maintain comprehensive user personas representing the diverse client base (songwriters, artists, labels) and detailed user journey maps to visualize and optimize user experiences across all product touchpoints.

• Information Architecture & User Flows: Design intuitive information architectures, sitemaps, and user flows to ensure clear navigation and efficient task completion within the publishing platforms.

• User Needs Assessment: Proactively conduct user research, including client interviews, surveys, and in-depth competitor analysis, to uncover user needs, behaviors, and pain points, with a particular focus on the music industry landscape.

• Cross-functional Collaboration: Work in close partnership with Product Managers, developers, and other cross-functional teams to ensure designs are technically feasible, meet business requirements, and are implemented effectively.

📝 Enhancement Note: The responsibilities highlight a critical role in building tools that directly support revenue generation and operational efficiency for artists and publishers. The emphasis on "publishing tools that simplify the publishing process" and "collect the royalties they deserve" indicates a strong link to revenue operations and sales enablement functions within the music industry context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX principles is paramount. A degree in Design, Human-Computer Interaction, Psychology, or a related field would be beneficial.

Experience: 3 to 5 years of professional experience in User Experience (UX) Design, with a proven track record of designing and launching successful digital products.

Required Skills:

• Visual Design: Proficient understanding of typography, color theory, layout principles, and design systems to create aesthetically pleasing and user-friendly interfaces.

• Collaboration: Demonstrated ability to work effectively within cross-functional teams, including Product Managers, developers, and other stakeholders, fostering a collaborative design process.

• Problem-Solving: A logical and creative approach to identifying user pain points, analyzing complex problems, and developing innovative design solutions that meet both user needs and business objectives.

• Flexibility and Adaptability: The capacity to thrive in a fast-paced, evolving environment, embracing change, and adapting designs and strategies as new information or technologies emerge.

• Information Architecture: Strong skills in structuring content and designing navigation systems that are intuitive and efficient for users.

• User Research & Testing: Experience conducting various forms of user research (interviews, surveys) and usability testing to gather actionable insights and validate design decisions.

• Wireframing & Prototyping: Proficiency with modern design and prototyping tools such as Figma, capable of creating interactive prototypes for user testing and stakeholder presentations.

Preferred Skills:

• Music Industry Experience: Prior experience or a deep understanding of the music publishing industry, including its workflows, artist needs, and royalty systems.

• Agentic AI Familiarity: Exposure to or understanding of Agentic AI concepts and their potential application in design and product development.

• Vercel Integration: Familiarity with Vercel or similar deployment/development platforms, understanding how designs translate to functional web applications.

• Advanced UX Methodologies: Experience with more advanced UX techniques such as design sprints, A/B testing, and accessibility standards (WCAG).

📝 Enhancement Note: The "3 to 5 years experience" clearly defines this as a mid-level role. The emphasis on a portfolio and specific skills like "Visual Design," "Collaboration," and "Problem-Solving" are standard for UX roles, but the inclusion of "Music Industry Experience" and "Agentic AI" points to specialized knowledge being highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated portfolio showcasing 3-5 detailed case studies that demonstrate your end-to-end UX design process, from initial research and ideation to final design and iteration.

• Process Documentation: Evidence of your ability to document design processes, including user flows, wireframes, prototypes, and final UI designs, highlighting your problem-solving approach.

• Impact & Metrics: For each case study, clearly articulate the problem addressed, your design solution, your specific role, and crucially, the measurable impact or outcomes achieved (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Tool Proficiency: Demonstrate proficiency with core UX design tools (e.g., Figma) through examples of your work.

Process Documentation:

• Workflow Design: Showcase examples of how you have mapped and optimized user workflows for complex tasks or digital products, particularly in areas that require clear steps and information management.

• Information Architecture: Present examples of site maps, navigation structures, or content hierarchies you have designed to ensure intuitive user access and comprehension.

• User Journey Mapping: Include examples of user journey maps that illustrate user experiences, identify pain points, and propose design interventions for improvement.

📝 Enhancement Note: For a mid-level UX role, a portfolio is critical. The emphasis on demonstrating the "end-to-end UX design process," "measurable impact," and "workflow optimization" are key indicators of what hiring managers will look for. This aligns with operations roles that require demonstrable process improvement and data-driven results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level UX Designer with 3-5 years of experience in the UK, particularly in a city like Liverpool, the estimated salary range is between £40,000 and £55,000 per annum. This estimate considers the company's size (global artist development), the hybrid work model, and the specialized nature of the music industry.

Benefits:

• Private Health Care: Comprehensive private medical insurance for employees.

• Pension Plan: A company-contributed pension scheme to support long-term financial planning.

• Annual Leave: 25 days of annual leave, plus an additional day for your birthday, promoting work-life balance.

• Life Assurance & Long-Term Disability Cover: Financial protection for employees and their families in unforeseen circumstances.

• Digital Mental Health & Well-Being Platform: Access to resources and support for mental and emotional well-being.

• Tailor-Made Training & Coaching: Opportunities for personalized professional development and skill enhancement.

• Enhanced Sickness Pay & Maternity/Paternity Cover: Supportive policies for employees during periods of illness or parental leave.

Working Hours: The role is full-time, with a standard working week of approximately 40 hours. The hybrid model allows for flexibility in balancing office-based collaboration with remote work.

📝 Enhancement Note: The salary estimate is based on leveraging publicly available data for UX Designer roles in the UK, adjusted for location (Liverpool) and the specified experience level (3-5 years). Benefits are detailed as provided in the input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Music & Technology. Believe operates as a global artist development company, leveraging technology to provide a full suite of services including audience development, publishing, marketing, and distribution. Sentric Music Publishing, acquired by Believe, specifically focuses on disrupting traditional music publishing with fair, transparent deals for self-releasing songwriters and offering premium publishing administration and tailored publishing deals.

Company Size: Believe is a large, global organization with over 2,000 employees operating in 50+ countries. Sentric, as part of Believe, contributes to this significant footprint.

Founded: Believe was founded with a mission to empower local artists and labels. Sentric's acquisition in 2023 indicates a strategic expansion of Believe's publishing capabilities.

Team Structure:

• Product Team: The UX Designer will report to the Head of Product and work closely with a team of Product Managers.

• Cross-functional Collaboration: The role necessitates strong collaboration with development teams to implement designs and with other departments (e.g., Creative, Revenue Optimization, Royalties, Legal, Copyright within Sentric) to understand diverse user needs and business requirements.

• Reporting Hierarchy: The UX Designer will be embedded within the product development function, contributing directly to the creation and enhancement of digital tools.

Methodology:

• User-Centric Design: A core methodology will be to place the user at the center of the design process, using research and testing to inform all decisions.

• Agile Development: Given the tech-focused nature of the company, an agile development approach is likely, requiring iterative design cycles and close collaboration with development teams.

• Data-Driven Insights: While the role is design-focused, leveraging data from user research, analytics, and A/B testing to inform design strategy and measure impact is expected.

Company Website: www.believe.com

📝 Enhancement Note: The combination of a large, established global entity (Believe) with a specialized, mission-driven acquisition (Sentric Music Publishing) creates a unique culture. The emphasis on "independence and innovation," "local expertise with a global tech platform," and "fairness and transparency" suggests a culture that values both entrepreneurial spirit and structured operational excellence.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level UX Designer position, indicating that the individual is expected to be a skilled practitioner capable of independent work on defined projects. They will contribute significantly to product design strategy and execution, acting as a key individual contributor within the product team.

Reporting Structure: The UX Designer will report to the Head of Product, working closely with Product Managers. This structure provides mentorship and guidance while allowing for direct contribution to product strategy and development.

Operations Impact: The UX Designer's work will have a direct impact on the operational efficiency of Sentric Music Publishing and its clients. By creating intuitive tools for tasks like client onboarding, work registration, and royalty management, the designer will streamline workflows, reduce administrative overhead, and ultimately help artists collect more royalties – a key revenue optimization goal for the company.

Growth Opportunities:

• Specialization: Opportunities to deepen expertise in UX design specifically within the music industry or to explore emerging areas like AI-assisted design.

• Leadership Potential: With demonstrated success and leadership in design strategy and execution, potential for growth into Senior UX Designer, Lead UX Designer, or even Product Design Manager roles.

• Skill Development: Access to tailor-made training and coaching programs, industry conferences, and the chance to work with cutting-edge technologies, fostering continuous learning and skill advancement in UX and product development.

📝 Enhancement Note: The "Operations Impact" section is crucial for framing the UX role within the broader operational and revenue goals of Sentric and Believe. This highlights how design directly contributes to business outcomes, a key consideration for operations-focused professionals.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning a blend of in-office collaboration and remote work. The office environment in Liverpool is likely designed to foster collaboration and innovation.

Office Location(s): The primary work location is Liverpool, United Kingdom. Specific office address details are not provided but would be part of standard onboarding.

Workspace Context:

• Collaborative Hub: The office is expected to serve as a central point for team meetings, brainstorming sessions, and cross-functional workshops, particularly for product development and design strategy.

• Technology & Tools: Employees will have access to the necessary technology and design software (e.g., Figma) to perform their roles effectively, both in the office and remotely.

• Team Interaction: The hybrid model allows for regular face-to-face interaction with the Head of Product, Product Managers, and development teams, fostering strong working relationships and efficient communication.

Work Schedule: Standard full-time working hours (approx. 40 hours per week) with flexibility inherent in the hybrid model, allowing for effective management of design tasks, research, and collaborative sessions.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, requiring individuals to be self-motivated and effective in both remote and in-office settings. This is common in many tech and operations roles today.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role, focusing on relevant experience and design skills.

• Portfolio Presentation & Discussion: An interview where you will present selected case studies from your portfolio, discussing your design process, problem-solving approach, and the impact of your work. Be prepared to elaborate on your contributions and the rationale behind your design decisions.

• Skills-Based Interview: A conversation with the Head of Product and/or Product Managers to delve deeper into your UX skills, technical proficiency (e.g., Figma), and understanding of user research methodologies.

• Team/Cultural Fit Interview: An opportunity to meet potential team members and assess cultural alignment. Questions may focus on collaboration style, adaptability, and how you handle feedback.

• Final Interview: Potentially a discussion with a senior leader to finalize the hiring decision.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 projects that best showcase your diverse skills, problem-solving abilities, and impact, with a preference for projects involving complex workflows or digital tools.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, your design decisions, and the measurable outcomes. Emphasize the "why" behind your choices.

• Highlight Process: Show, don't just tell. Include wireframes, user flows, personas, and prototypes to illustrate your design journey.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion, task completion times, user satisfaction scores).

• Tailor to Music: If possible, include projects with a connection to the music industry or highlight how your general UX skills are transferable to this domain.

Challenge Preparation:

• Design Exercise: Be prepared for a potential take-home design exercise or a live design challenge during the interview process, focusing on a specific problem relevant to Sentric's products. Practice articulating your thought process clearly and concisely.

• User Research Scenarios: Think about how you would approach user research for a music publishing platform. What questions would you ask? What methods would you employ?

• Collaboration Scenarios: Consider how you would collaborate with a Product Manager who has specific business requirements or a developer who encounters technical constraints.

📝 Enhancement Note: The emphasis on portfolio presentation and case studies is paramount for UX roles. The advice provided focuses on demonstrating a structured, data-informed, and impact-oriented design process, mirroring the expectations for operations roles that require clear articulation of process and results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A core tool for wireframing, prototyping, and UI design. Proficiency is essential for creating interactive designs and collaborating with teams.

• Vercel: Mentioned as a tool for prototypes, suggesting an interest in modern web development and potentially using it for early-stage product validation or deployment of interactive prototypes.

• Agentic AI: Familiarity is listed as a plus, indicating a forward-looking approach and potential use of AI in design workflows or product features.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the UX Designer role, but understanding how user data is managed in CRM systems and how automation impacts user journeys can be beneficial.

📝 Enhancement Note: The explicit mention of Figma and Vercel points to a modern tech stack. The "plus" for Agentic AI suggests an interest in emerging technologies, which is a common trend across many operational and product development roles.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, ensuring that all design decisions prioritize the needs and experience of the end-user (creators, artists, administrators).

• Innovation & Disruption: Aligned with Sentric's mission to disrupt traditional publishing, the team likely values creative thinking and a willingness to challenge the status quo.

• Collaboration & Transparency: The hybrid model and cross-functional nature of product development highlight the importance of open communication, teamwork, and transparent feedback loops.

• Efficiency & Optimization: As a company focused on empowering artists and simplifying processes, there's an inherent value placed on efficiency, workflow optimization, and delivering tangible results.

• Fairness & Integrity: Reflecting Believe's core values, operating with integrity and a commitment to fair dealings with clients is paramount.

Collaboration Style:

• Cross-functional Integration: The UX Designer will be an integral part of a cross-functional team, working closely with Product Managers and Developers in an agile environment.

• Feedback-Driven: A culture that encourages constructive feedback on designs to ensure the best possible user experience and product efficacy.

• Knowledge Sharing: Opportunities to share insights from user research and design findings across the team and potentially wider organization.

📝 Enhancement Note: The values mentioned are typical of a modern tech company, but the specific emphasis on "disruption," "fairness," and "efficiency" in the music publishing context adds a unique dimension. This suggests a culture that balances innovation with operational excellence and ethical business practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating the complex needs of diverse music industry stakeholders into intuitive and functional product features while meeting business objectives.

• Navigating a Niche Industry: Deeply understanding the specific pain points and workflows of songwriters, artists, and music publishers to design truly impactful solutions.

• Rapid Technological Evolution: Staying abreast of advancements in UX design tools, AI, and web technologies to ensure products remain competitive and cutting-edge.

• Hybrid Work Environment: Maximizing collaboration and design effectiveness within a hybrid working model, ensuring seamless communication and productivity.

Learning & Development Opportunities:

• Specialized Industry Knowledge: Gaining in-depth understanding of music publishing, royalties, and copyright law, which can be a career differentiator.

• Emerging Technologies: Exploring the application of AI and other advanced technologies in UX design through company-provided training and projects.

• Career Progression: Opportunities to advance to Senior UX Designer, Lead UX Designer, or Product Design Manager roles within Believe's global structure.

• Professional Development: Access to tailor-made training, coaching, and potential for conference attendance to enhance UX skills and industry knowledge.

📝 Enhancement Note: The challenges presented are common for UX roles in dynamic industries. The growth opportunities are framed to align with career progression within a large, global organization like Believe, emphasizing both specialized skill development and leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature from concept to launch. How do you incorporate user feedback at each stage?" (Focus on structured process, user research, and iteration.)

• "How would you approach designing a user interface for a complex system like music royalty management or copyright registration? What are the key considerations?" (Highlight your ability to simplify complexity and understand user workflows.)

Company & Culture Questions:

• "What interests you about the music publishing industry and Sentric's mission to disrupt it?" (Show genuine interest and research into the company and its market.)

• "How do you ensure your designs align with a company's broader values, such as fairness and transparency?" (Connect your design philosophy to Believe's stated values.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.

• Emphasize Impact: Clearly articulate the quantifiable results of your designs. Use metrics to demonstrate how you improved user experience or achieved business goals.

• Explain Your Decisions: Be ready to justify every design choice, linking it back to user research, business objectives, or UX principles.

• Showcase Your Process: Present your wireframes, user flows, and prototypes to illustrate your thought process and iterative approach.

• Be Concise and Engaging: Practice your presentation to ensure it's within the allotted time and holds the interviewer's attention.

📝 Enhancement Note: The interview preparation advice focuses on common UX interview themes: process, problem-solving, collaboration, and impact. The advice to tailor responses to the music industry and the company's values is crucial for demonstrating a good cultural fit.

📌 Application Steps

To apply for this UX Designer position:

• Submit Application: Apply directly through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio is up-to-date, showcases your best work relevant to digital product design, and clearly articulates your process and the impact of your contributions. Prioritize projects demonstrating workflow simplification or complex problem-solving.

• Resume Optimization: Tailor your resume to highlight your 3-5 years of UX design experience, specific skills (Figma, user research, prototyping), and any experience relevant to technology, creative industries, or process optimization. Use keywords from the job description.

• Prepare for Portfolio Review: Practice presenting 2-3 key case studies from your portfolio, focusing on your problem-solving approach, design decisions, and measurable outcomes. Be ready to discuss your role and the user impact.

• Company Research: Thoroughly research Believe and Sentric Music Publishing. Understand their mission, their place in the music tech industry, and their commitment to artists and fair practices. Be prepared to discuss why you are drawn to this specific company and role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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