Brand Creative Designer

📍 Job Overview

Job Title: Brand Creative Designer Company: Avenue Z Location: Miami, FL Job Type: Full-Time, Salaried Category: Marketing & Design Date Posted: October 31, 2025 Experience Level: 2-5 Years

🚀 Role Summary

• Drive the evolution and execution of Avenue Z's visual brand identity across all touchpoints, from digital platforms to physical assets.
• Lead creative direction by setting the visual tone and developing high-level brand concepts and tactical creative production.
• Execute world-class creative design for a wide range of branded assets, including websites, social media content, pitch decks, and product mockups.
• Collaborate closely with the Brand PR & Marketing team, leadership, and strategy teams to shape the agency's creative narrative and ensure design quality.
• Leverage AI-accelerated design tools alongside traditional creative software for efficient and innovative asset creation.

📝 Enhancement Note: While the title is "Brand Creative Designer," the description emphasizes a dual role of "creative direction" and "creative production," suggesting a need for both strategic conceptualization and hands-on execution. The mention of "AI-accelerated" points to a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Creative Direction:
  • Evolve and maintain the brand's visual identity across all internal and external brand touchpoints.
  • Develop comprehensive brand style guides and digital templates to ensure consistency across all channels and with external partners.
  • Define and communicate the visual tone for all design initiatives, from overarching brand concepts to specific asset creation.
  • Partner with leadership, marketing, and strategy teams to articulate and shape the agency's creative narrative and positioning.
  • Oversee and ensure the highest quality of design output across digital, print, and experiential mediums.
• Creative Production:
  • Design and produce a diverse array of brand assets, marketing collateral, and digital campaigns.
  • Develop and execute designs for websites, landing pages, and social graphics, including animations.
  • Create compelling presentation decks and investor materials that effectively communicate Avenue Z's value proposition.
  • Produce internal documents, templates, and merchandise, including packaging and product mockups.
  • Contribute to video content creation for social media, presentations, and display advertising.
  • Utilize and integrate Figma, Adobe Creative Suite, Canva, and AI digital design tools for efficient asset creation.
  • Maintain and update the digital brand library and design systems for accessibility and consistency.
  • Respond to fast-turn creative needs for rapid campaigns and custom deck development.

📝 Enhancement Note: The responsibilities clearly delineate between strategic creative direction and hands-on production, indicating a need for a candidate who can seamlessly transition between both. The emphasis on "fast-turn creative needs" suggests a dynamic, fast-paced environment requiring agility.

🎓 Skills & Qualifications

Education: Specific educational requirements are not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this scope.

Experience:

• 2-4 years of professional design experience, with a preference for agency or startup environments.
• Demonstrated experience in visual identity development, brand systems, and digital-first design strategies.
• Proven ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
• Experience in toggling effectively between high-level creative strategy and hands-on production tasks.

Required Skills:

• Creative Direction: Expertise in developing and evolving visual identity systems and brand guidelines.
• Design Software Proficiency: Expert-level skills in Figma, Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign), and Canva.
• AI Design Tools: Proficiency with AI digital design tools to accelerate creative workflows and enhance output.
• Multi-Channel Design: Strong portfolio showcasing multi-channel work, including websites, pitch decks, digital documents, and product design.
• Brand Asset Creation: Proven ability to create a wide range of brand assets for digital and print applications.
• Web & Digital Design: Experience designing websites, landing pages, and social media graphics.
• Presentation Design: Skill in creating impactful presentation decks and investor materials.
• Agility & Speed: Ability to work effectively in a fast-paced environment with rapid campaign and custom asset needs.
• Collaboration: Strong communication and collaboration skills to work with marketing, leadership, and strategy teams.

Preferred Skills:

• Motion design experience.
• Long-form video editing experience.
• Experience with digital marketing campaigns and their visual requirements.
• Understanding of user experience (UX) principles in digital design.

📝 Enhancement Note: The requirement for "expert-level skills" in specific design software, including AI tools, indicates a high bar for technical proficiency. The portfolio requirement is crucial for demonstrating a breadth of multi-channel design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong foundation in visual identity and brand system development, demonstrating how you've established and evolved brand consistency.
• Include examples of digital-first design projects, such as websites, landing pages, and social media campaigns, highlighting user engagement and aesthetic appeal.
• Present case studies of multi-channel design execution, illustrating your ability to translate brand concepts across various mediums (digital, print, product).
• Demonstrate proficiency in creating presentation decks and investor materials, emphasizing clarity, impact, and brand alignment.
• Highlight projects that involved product mockups or merchandise design, showcasing an understanding of physical product integration with brand aesthetics.
• Include examples of how you've utilized Figma, Adobe Creative Suite, Canva, and AI design tools in your workflow.
• If applicable, include examples of motion design or video editing projects.

Process Documentation:

• Be prepared to discuss your process for developing and maintaining brand style guides and digital templates.
• Articulate your approach to collaborating with cross-functional teams (marketing, leadership, strategy) to align creative direction with business objectives.
• Describe your workflow for managing fast-turn creative requests and prioritizing tasks in a high-velocity environment.
• Explain how you ensure design quality and consistency across all brand touchpoints.

📝 Enhancement Note: The portfolio is expected to be a comprehensive display of the candidate's ability to handle both high-level creative strategy and detailed production across a wide range of deliverables, with a strong emphasis on digital and brand consistency.

💵 Compensation & Benefits

Salary Range: $75,000 - $80,000 per year. This range is competitive for a Brand Creative Designer role in Miami, FL, considering the specified experience level and the blend of creative direction and production responsibilities. The Miami market generally aligns with national averages for creative professionals, with a slight adjustment for cost of living.

Benefits:

• Comprehensive Medical, Vision, and Dental Plans.
• 401(k) Plan with Employer Match.
• Unlimited Paid Time Off (PTO).
• Flexible Work arrangements.

Working Hours: Full-time, with an estimated 40 hours per week. The "Unlimited PTO & Flexible Work" benefit suggests a degree of autonomy in managing work hours, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The salary range is explicitly stated. The benefits package is robust, with unlimited PTO and flexible work indicating a focus on employee well-being and work-life integration, which is attractive for creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Avenue Z operates at the intersection of media, strategy, and AI, suggesting a dynamic, innovative, and forward-thinking environment. The company partners with leaders in tech, venture, health, and finance. Company Size: While not explicitly stated, the description implies a growing, founder-led team that values speed, excellence, and influence. This suggests a potentially agile and collaborative culture. Founded: Not specified, but the "founder-led team" aspect points to a company with a clear vision and potentially a less bureaucratic structure.

Team Structure:

• The Brand Creative Designer will work closely with the Brand PR & Marketing team.
• Collaboration is expected with leadership, marketing, and strategy teams to shape the creative narrative.
• The role requires interaction across various internal departments to ensure brand consistency.

Methodology:

• AI-Accelerated Design: A core part of the methodology involves leveraging AI tools to enhance creative production and efficiency.
• Data-Driven Creativity: While not explicitly stated, the focus on strategy and partnerships with tech/venture implies an analytical approach to creative impact.
• Agile Production: The need for "fast-turn creative needs" and "rapid campaigns" indicates an agile and responsive workflow.
• Brand Consistency: A strong emphasis on evolving and maintaining visual identity and brand systems across all touchpoints.

Company Website: https://avenuez.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company culture appears to be fast-paced, innovative, and results-oriented, with a strong emphasis on leveraging technology like AI. The founder-led nature suggests a flat hierarchy and opportunities for direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor with significant creative autonomy and responsibility. It bridges the gap between pure design production and creative leadership, offering a unique growth trajectory. Reporting Structure: The Brand Creative Designer will likely report to a Marketing Director, Head of Brand, or a similar senior marketing/creative leader within the Brand PR & Marketing team. Operations Impact: The role has a direct and significant impact on Avenue Z's external perception and internal brand cohesion. By shaping visual identity and producing key assets, the designer influences brand recognition, client engagement, investor relations, and overall market positioning.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Senior Brand Designer, Art Director, or Creative Director role, taking on more strategic oversight and team management.
• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video production, or AI-driven design workflows.
• Brand Strategy: Gain deeper involvement in brand strategy development and contribute to long-term brand vision.
• Cross-Functional Exposure: Develop a broader understanding of media, strategy, and AI by collaborating with diverse client industries.

📝 Enhancement Note: This role offers a blend of hands-on creative work and strategic input, making it an attractive stepping stone for designers looking to expand their influence beyond pure execution. The "AI-accelerated" aspect also positions the candidate to stay at the forefront of design technology trends.

🌐 Work Environment

Office Type: The job is listed as "On-site" with a Miami, FL location, indicating a physical office environment. Office Location(s): Miami, Florida. This location offers a vibrant environment with potential access to a diverse range of industries and creative talent. Workspace Context:

• The role requires a dedicated workspace conducive to creative design and production, likely equipped with industry-standard design software and hardware.
• Given the emphasis on collaboration with marketing, PR, and strategy teams, the physical office environment likely facilitates regular in-person interactions and brainstorming sessions.
• The "Flexible Work" benefit might suggest some flexibility in hybrid arrangements or remote work days, though the primary listing specifies on-site.

Work Schedule: While the standard is 40 hours/week, the "Unlimited PTO & Flexible Work" benefit suggests a culture that values output and results, allowing for some autonomy in managing personal schedules as long as deadlines are met and collaboration is maintained.

📝 Enhancement Note: The on-site requirement in Miami, combined with flexible work benefits, suggests a company that values in-person collaboration and team synergy while also offering work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment.
• Portfolio Presentation: A dedicated session where you present your portfolio, discussing your design process, creative direction, and production capabilities, with a focus on how you've utilized tools like Figma, Adobe CC, and AI.
• Skills Assessment/Challenge: You may be asked to complete a design challenge or a take-home assignment to evaluate your practical design skills, speed, and ability to execute within brand guidelines.
• Team/Cultural Fit Interviews: Meetings with members of the Brand PR & Marketing team, leadership, and potentially other stakeholders to assess collaboration style and cultural alignment with Avenue Z's values (speed, excellence, influence).
• Final Interview: Likely with senior leadership to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Highlight Dual Capability: Showcase projects that demonstrate both your strategic creative direction (e.g., evolving visual identity) and your hands-on production skills (e.g., creating diverse assets).
• Emphasize Tool Proficiency: Explicitly mention and, where possible, demonstrate how you've used Figma, Adobe Creative Suite, Canva, and AI design tools.
• Showcase Multi-Channel Success: Include a diverse range of work (websites, decks, social, product mockups) that proves your versatility across different platforms and mediums.
• Tell a Story: For each project, explain the problem, your creative approach, the tools used, the challenges overcome, and the results achieved (quantify impact if possible).
• AI Integration: If you have AI-assisted projects, be ready to discuss your process and how AI enhanced your creative output or efficiency.
• Brand Consistency: Demonstrate your understanding of maintaining brand consistency across all touchpoints.

Challenge Preparation:

• Be prepared for a design challenge that tests your ability to quickly grasp brand guidelines and produce relevant assets under a time constraint.
• Practice creating pitch decks or social graphics quickly, focusing on impactful design and clear messaging.
• Familiarize yourself with Avenue Z's current brand presence (if publicly available) to better align with their aesthetic.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio, focusing on both your strategic thinking and your practical execution capabilities. Being able to articulate your process, especially with AI tools, will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to demonstrate advanced proficiency.
• Adobe Creative Suite: Including Photoshop, Illustrator, InDesign for comprehensive graphic design, illustration, and layout work.
• Canva: Used for rapid asset creation, templates, and potentially for enabling less design-intensive team members.
• AI Digital Design Tools: Proficiency is a key requirement, suggesting tools for image generation, content creation assistance, or workflow automation. Specific AI tools are unlisted but candidates should be prepared to discuss their experience.

Analytics & Reporting:

• While not explicitly listed as primary tools for this role, understanding how design impacts metrics (website traffic, engagement, conversion rates) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) for website design and social media analytics for social graphics would be advantageous.

CRM & Automation:

• Not directly relevant to the core design responsibilities, but understanding how marketing collateral and digital assets integrate with CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: The technology stack is heavily oriented towards design and creative production, with a strong emphasis on industry-standard tools and the emerging field of AI in design. Candidates must be proficient in these tools and adaptable to new technologies.

👥 Team Culture & Values

Operations Values:

• Speed: A commitment to rapid execution and quick turnarounds for creative needs.
• Excellence: Maintaining high standards of quality in all design output and strategic thinking.
• Influence: Driving impact through creative work that shapes brand perception and supports business objectives.
• Innovation: Embracing new technologies like AI to enhance creative processes and outcomes.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, PR, and strategy teams, necessitating strong communication and the ability to translate diverse input into cohesive design.
• Feedback Exchange: A culture that likely encourages constructive feedback to refine creative direction and production quality.
• Knowledge Sharing: Implicit in a fast-paced, innovative environment is the sharing of best practices, especially concerning new tools and techniques like AI in design.

📝 Enhancement Note: Avenue Z's values are centered around dynamism and impact. Candidates should demonstrate an ability to work quickly, deliver exceptionally high-quality creative, and leverage their design skills to influence brand perception and business outcomes, all while embracing innovation and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Direction and Production: Effectively managing the dual demands of high-level conceptualization and hands-on asset creation within tight deadlines.
• Rapidly Evolving Technology: Staying current with advancements in AI design tools and integrating them effectively into existing workflows.
• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a wide range of rapidly produced assets and evolving brand touchpoints.
• Fast-Paced Environment: Adapting to the high-velocity nature of agency work, which often involves juggling multiple urgent projects simultaneously.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in cutting-edge AI tools for creative production, potentially becoming a subject matter expert within the company.
• Advanced Creative Direction: Grow into a leadership role, influencing broader brand strategy and potentially managing junior designers or creative projects.
• Industry Exposure: Gain exposure to diverse industries (tech, venture, health, finance) through client partnerships, broadening creative perspective.
• Motion & Video Skills: Develop or enhance skills in motion design and video editing, expanding the range of creative deliverables.

📝 Enhancement Note: The challenges are directly tied to the role's demanding nature and the dynamic industry. The growth opportunities are well-defined, offering clear paths for career advancement and skill specialization within a forward-thinking company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for evolving a brand's visual identity. How do you balance established guidelines with innovative new concepts?" (Focus on your creative direction methodology and how you incorporate AI.)
• "Walk us through a project where you had to produce a variety of assets quickly for a campaign. How did you manage your time and ensure quality?" (Highlight your production efficiency and agility.)
• "How do you approach integrating AI tools into your design workflow? Can you share an example where AI significantly improved your output or efficiency?" (Prepare specific examples of AI tool usage and its impact.)
• "How do you ensure brand consistency across diverse channels and deliverables, especially under tight deadlines?" (Emphasize your process for style guides and asset management.)

Company & Culture Questions:

• "What excites you about Avenue Z's work at the intersection of media, strategy, and AI?" (Research their recent work and company mission.)
• "How do your personal values align with Avenue Z's emphasis on speed, excellence, and influence?" (Prepare examples of how you embody these values.)
• "Describe your ideal collaborative environment. How do you work with marketing and strategy teams to achieve creative goals?" (Focus on your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation logically, starting with high-level strategy and moving to specific execution examples.
• Tool Demonstration: Be ready to briefly demonstrate or explain your workflow within key tools like Figma or Adobe CC, and especially how you leverage AI.
• Quantify Impact: Whenever possible, present metrics that show the success of your designs (e.g., increased engagement, conversion rates, positive feedback).
• Address Dual Role: Clearly articulate your capabilities in both creative direction and creative production, highlighting projects that showcase both.
• Tailor to Avenue Z: Emphasize projects that align with Avenue Z's client industries and their forward-thinking approach.

📝 Enhancement Note: Preparation should focus on demonstrating your ability to meet the dual demands of creative direction and production, showcasing your technical proficiency with design tools (including AI), and aligning with Avenue Z's core values of speed, excellence, and influence.

📌 Application Steps

To apply for this Brand Creative Designer position:

• Submit your application through the provided link on the Avenue Z careers page.
• Portfolio Customization: Ensure your portfolio prominently features examples of visual identity, brand systems, digital design, and multi-channel asset creation. Highlight projects where you utilized Figma, Adobe Creative Suite, Canva, and AI design tools.
• Resume Optimization: Tailor your resume to emphasize your 2-4 years of design experience, particularly in agency or startup settings. Use keywords from the job description, such as "Creative Direction," "Visual Identity," "Brand Systems," "Figma," and "AI Digital Design Tools." Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio with a focus on your creative process, tool utilization (especially AI), and ability to deliver under pressure. Prepare to discuss how you embody Avenue Z's values of speed, excellence, and influence.
• Company Research: Thoroughly research Avenue Z, their client base, and their current brand presence. Understand their positioning at the intersection of media, strategy, and AI to articulate your interest and fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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