Freelance Brand Designer

📍 Job Overview

Job Title: Freelance Brand Designer Company: Mojo Location: New York, New York, United States Job Type: CONTRACTOR Category: Marketing & Creative Operations Date Posted: November 03, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and brand expression for a leading AI Sex & Relationship Therapist startup through compelling creative assets across digital channels.
• Own the design and execution of high-performing paid media campaigns, social content, and digital experiences that directly impact user acquisition and engagement.
• Collaborate closely with cross-functional teams, including product and marketing, to ensure brand consistency and deliver user-centric design solutions.
• Contribute to the strategic evolution of the brand by iterating on designs based on performance data and user feedback, exploring new visual directions.
• Develop and maintain comprehensive brand guidelines to support scalable growth and consistent brand messaging across all touchpoints.

📝 Enhancement Note: This role is critical for a fast-growing, app-first startup focused on a sensitive and important market. The "Freelance" nature suggests a project-based or ongoing contract engagement, requiring a high degree of autonomy and a results-oriented approach. The emphasis on "high-performing" visuals and "converts at scale" indicates a strong need for designers who understand performance marketing metrics and user psychology, not just aesthetics.

📈 Primary Responsibilities

• Design and produce visually engaging and high-conversion creative assets for paid advertising platforms (e.g., Meta Ads), social media channels, and digital marketing campaigns.
• Develop on-brand graphics, illustrations, and visual elements for website landing pages, email marketing sequences, and other marketing collateral to support Go-To-Market (GTM) strategies.
• Partner with the Product team to ensure brand consistency and aesthetic alignment across the mobile application interface and user experience (UX).
• Create, refine, and manage detailed brand guidelines, ensuring their adoption across all internal and external communications and creative outputs.
• Analyze campaign performance data and user feedback to inform design iterations, optimize creative effectiveness, and drive continuous improvement in visual strategy.
• Proactively explore and propose new visual directions, design trends, and creative concepts to maintain brand distinctiveness, relevance, and appeal in a rapidly evolving market.
• Collaborate with the Marketing Director and Founder on strategic brand initiatives and visual storytelling for investor relations and public communications.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design, directly linking creative output to business objectives like user acquisition and engagement. The need to "roll up your sleeves" and adapt to evolving priorities is a key indicator of a startup environment where flexibility and a proactive, ownership mindset are paramount for success.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is expected for candidates with 3+ years of experience. A strong portfolio demonstrating equivalent practical experience will be considered. Experience: Minimum of 3 years of professional experience in brand design, with a significant portion focused on digital channels, social media, and performance marketing creative. Experience in a startup or fast-paced, high-growth tech environment is highly advantageous.

Required Skills:

• Brand Design Expertise: Proven ability to develop and execute a strong visual brand identity across multiple platforms.
• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.
• Digital Channel Design: Extensive experience designing for web, social media (organic and paid), and digital advertising campaigns.
• Performance Creative: Understanding of how design impacts conversion rates, user engagement, and campaign performance metrics.
• User-Centric Design: Ability to create intuitive, user-friendly, and empathetic designs that resonate with target audiences.
• Graphic Design Fundamentals: Strong foundation in typography, color theory, layout, and visual hierarchy.
• Adaptability & Agility: Comfort working in a fast-paced startup environment with evolving priorities and project scopes.
• Collaboration & Communication: Excellent verbal and written communication skills for effective cross-functional teamwork and feedback integration.

Preferred Skills:

• Motion Graphics/Animation: Experience with tools like After Effects for creating dynamic visual content.
• UI/UX Design Principles: Familiarity with user interface and user experience design to ensure brand consistency within the app.
• Data Analysis Interpretation: Ability to interpret performance data and user feedback to drive design decisions.
• Brand Guideline Development: Experience in creating and maintaining comprehensive brand style guides.
• Interest in Mental Health/Sexology: Genuine passion and understanding of the company's mission and target audience.

📝 Enhancement Note: The emphasis on Figma and digital channels, particularly paid media and social, points towards a need for a designer who can quickly produce assets that are not only aesthetically pleasing but also optimized for performance marketing. The "Mid-Level" experience range (2-5 years) suggests they are looking for someone who can hit the ground running with minimal supervision on core tasks but also contribute strategically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Examples: Showcase a minimum of 2-3 case studies demonstrating successful paid media campaigns (e.g., Meta Ads) with clear metrics on engagement, conversion, or acquisition. Include examples of social media content that drove significant interaction.
• Brand Consistency Showcase: Include examples of how you've maintained brand integrity across diverse digital touchpoints, such as landing pages, email campaigns, and social media feeds.
• Figma-Based Projects: Highlight projects primarily designed and executed in Figma, demonstrating proficiency in its features for design, prototyping, and collaboration.
• Brand Guideline Documentation: If available, include a sample of brand guidelines you've developed or contributed to, illustrating your approach to establishing and maintaining brand standards.
• Problem/Solution Framework: For each case study, clearly articulate the design challenge, your strategic approach, the proposed solution, and the measurable outcomes achieved.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief to final asset delivery, including stages for ideation, creation, feedback, and iteration.
• Collaboration Integration: Demonstrate how you incorporate feedback from diverse stakeholders (e.g., founder, marketing director, product team) into your design process.
• Performance-Driven Iteration: Explain your methodology for using performance data and user feedback to iterate on designs and improve their effectiveness.

📝 Enhancement Note: For a freelance role emphasizing performance, the portfolio is paramount. It needs to go beyond just aesthetics and clearly demonstrate the candidate's ability to drive tangible business results through design. Expect to be asked to walk through specific projects, explaining the "why" behind design decisions and linking them to measurable outcomes.

💵 Compensation & Benefits

Salary Range: As a freelance role, compensation will be based on an industry-leading day rate. Based on the location (New York, NY), experience level (2-5 years), and the specialized nature of performance and brand design in a startup context, a day rate ranging from $400 - $700 USD is a reasonable estimate. This range can vary based on the depth of experience, specific skill set, and the volume/duration of projects.

Benefits:

• Industry-Leading Day Rate: Competitive compensation for freelance services.
• Potential for Equity Participation: Opportunity to receive stock options or equity, reflecting a vested interest in the company's long-term success.
• Great Offices: Access to modern office spaces in prime New York (Union Square) or London (Old Street) locations, offering a professional and collaborative work environment.
• Monthly Team Outings: Opportunities for social engagement and team building with colleagues.

Working Hours: This is a freelance contract position. While specific working hours are not defined, the expectation is for a significant time commitment to meet project deadlines and company needs, likely aligning with standard business hours (approximately 40 hours per week) but with flexibility. The hybrid requirement necessitates availability for in-office work 2 days per week.

📝 Enhancement Note: The "industry-leading day rate" combined with "potential for equity participation" suggests Mojo is looking for high-caliber talent and is willing to offer significant incentives. The estimate for the day rate is based on current market data for freelance brand designers with performance marketing experience in major US tech hubs. The hybrid model with specific office days is a key factor in scheduling and availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Mental Wellness / Relationship Support (AI-driven) Company Size: Early-stage startup, likely with a lean, agile team, growing rapidly. The company has offices in New York and London, indicating an international presence and ambition. Founded: Mojo's founding is recent enough to be considered an early-stage startup, focused on disrupting the sex and relationships space with AI technology.

Team Structure:

• Reporting: The Freelance Brand Designer will report directly to the Marketing Director and work closely with the Founder.
• Collaboration: Expect close collaboration with marketing, product, and potentially engineering teams. The culture emphasizes "ownership" and "getting hands dirty."
• Cross-functional Integration: The role requires seamless integration with product development to ensure brand consistency within the app, and with marketing for campaign execution.

Methodology:

• Data-Driven Design: A strong emphasis on using performance data and user feedback to inform and iterate on design decisions.
• Agile & Iterative: The startup environment implies a need for rapid prototyping, quick design cycles, and continuous improvement.
• Mission-Oriented: The company has a clear, impactful mission focused on improving relationships and mental health, which will likely drive the team's passion and purpose.

Company Website: https://mojo.so

📝 Enhancement Note: Mojo operates in a unique and sensitive market, aiming to destigmatize and improve relationships through technology. This suggests a culture that values empathy, innovation, and a strong sense of purpose. The "ownership" culture implies a high degree of accountability and a proactive approach from team members.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Freelance Brand Designer," indicating a mid-level to senior individual contributor role focused on specialized design execution. While it's a contract position, the "potential for equity participation" suggests that high performers could transition into more permanent or strategically influential roles as the company scales, potentially leading to a full-time Brand Design Lead or Art Director position.

Reporting Structure: The designer reports to the Marketing Director and works closely with the Founder. This offers direct exposure to leadership and strategic decision-making, providing valuable insights into business operations and growth strategies within the HealthTech/AI startup landscape.

Operations Impact: The visual brand and creative output directly impact Mojo's ability to acquire and retain users. High-performing creative is crucial for driving user acquisition through paid channels, which is a core operational metric for growth-stage startups. The designer's work will thus have a direct and measurable impact on the company's revenue growth and market penetration.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing creative, app-based branding, and AI-driven product marketing.
• Strategic Influence: Contribute to the evolution of Mojo's visual identity and brand narrative, gaining experience in brand strategy development.
• Leadership Potential: For exceptional performers, there's a pathway to taking on more leadership responsibilities, potentially managing a design function or influencing broader marketing strategies.
• Industry Exposure: Gain invaluable experience in the rapidly growing HealthTech and AI sectors, working with cutting-edge technology and a mission-driven company.

📝 Enhancement Note: The freelance nature offers flexibility, but the potential for equity and direct leadership exposure signifies opportunities for significant career advancement and impact within a high-growth startup. Candidates should view this not just as a design gig, but as a chance to shape a brand from its early stages.

🌐 Work Environment

Office Type: Mojo maintains physical offices in New York (Union Square) and London (Old Street), indicating a preference for a hybrid work model. These are likely modern, collaborative office spaces designed to foster innovation and teamwork. Office Location(s):

• New York: Union Square, a vibrant and central location in Manhattan, offering excellent accessibility and a dynamic urban environment.
• London: Old Street, known as London's "Tech City," providing a hub for innovation and a collaborative ecosystem for startups.

Workspace Context:

• Collaborative Hub: The offices are designed for collaboration, likely featuring open-plan areas, meeting rooms, and breakout spaces. This encourages interaction with colleagues and cross-functional team members.
• Tech-Enabled: As a tech company, expect access to modern design tools and technology infrastructure. Figma is explicitly mentioned, suggesting a digital-first approach to design collaboration.
• Team Interaction: The hybrid model (2 days in office) ensures regular opportunities for in-person collaboration, brainstorming, and team-building activities, fostering a cohesive team culture.

Work Schedule: The role is contract-based, with an implied expectation of around 40 hours per week. The hybrid requirement means designers must be available to work from the designated office 2 days per week, likely aligning with core business hours. Flexibility may exist for remote work on other days, but responsiveness and consistent output are key.

📝 Enhancement Note: The hybrid model is a crucial aspect of this role. Candidates must be comfortable commuting to the New York office twice a week. The office locations suggest a modern, well-resourced startup environment conducive to creative work and team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.
• Portfolio Presentation & Discussion: A meeting, likely with the Marketing Director and/or Founder, to present your portfolio. Expect to walk through key case studies, discuss your design process, and explain how your work aligns with Mojo's mission and performance goals.
• Skills Assessment/Challenge: Potentially a small, paid design challenge or a discussion focusing on specific design problem-solving scenarios relevant to paid media or brand consistency.
• Cultural Fit Interview: A conversation to assess your alignment with Mojo's values (compassion, empathy, adaptability) and your comfort level working in a fast-paced startup environment.
• Offer & Negotiation: Discussion of day rate, contract terms, and potential equity participation.

Portfolio Review Tips:

• Highlight Performance Impact: Clearly articulate the business objectives for each project and how your design contributed to achieving them (e.g., increased CTR, higher conversion rates, improved engagement). Quantify results wherever possible.
• Showcase Figma Proficiency: Demonstrate your mastery of Figma, including any unique workflows, prototyping skills, or collaborative features you utilized.
• Tell a Story: For each case study, structure your presentation to tell a compelling story: the problem, your strategic approach, the design solution, and the measurable outcome.
• Brand Alignment: Emphasize your understanding of brand consistency and how you've applied it across various channels. Show examples that align with Mojo's target audience and mission.
• Empathy in Design: Given Mojo's focus on relationships and mental health, subtly showcase how your design approach considers user empathy and sensitivity.

Challenge Preparation:

• Understand Mojo's Brand: Research Mojo's current visual identity, marketing efforts, and target audience thoroughly.
• Performance Metrics: Be ready to discuss common performance marketing metrics (CTR, CPA, conversion rate) and how design influences them.
• Startup Mindset: Prepare to articulate how you adapt to fast-changing priorities and contribute to a lean, agile team environment.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio's ability to demonstrate tangible results and strategic thinking, not just aesthetic talent. Be prepared to defend your design choices with data and a clear understanding of business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, brand assets, and prototyping. Mastery is essential.
• Adobe Creative Suite: Likely Photoshop and Illustrator for image editing, vector graphics, and asset creation, which often complement Figma workflows.
• Animation/Motion Tools: Potentially Adobe After Effects or similar for creating dynamic social media content or ad creatives.

Analytics & Reporting:

• Platform Ad Managers: Familiarity with Meta Ads Manager (Facebook/Instagram) and potentially other ad platforms (Google Ads, TikTok Ads) to understand creative performance levers.
• Analytics Dashboards: While not directly responsible for analytics, understanding how to interpret data from tools like Google Analytics or in-app analytics platforms to inform design decisions is crucial.

CRM & Automation:

• Marketing Automation Platforms: Awareness of how design assets are deployed within email marketing platforms (e.g., Mailchimp, HubSpot) or CRM systems.
• Project Management Tools: Experience with tools like Asana, Trello, or Jira for managing design tasks and collaborating on project timelines.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The company's app-first nature and reliance on paid media mean that designers who can translate performance data into actionable design improvements will be highly valued. Familiarity with the broader MarTech stack is beneficial for understanding how their designs integrate into larger campaigns.

👥 Team Culture & Values

Operations Values:

• Empathy & Compassion: Central to Mojo's mission of supporting relationships and mental health. Designs should reflect understanding and sensitivity.
• Data-Driven Decision Making: A commitment to using performance metrics and user feedback to guide creative strategy and execution.
• Ownership & Accountability: Team members are expected to take initiative, drive projects forward, and be responsible for their outcomes.
• Innovation & Adaptability: Willingness to explore new technologies, design trends, and adapt to the fast-paced, evolving nature of a startup.
• Collaboration & Transparency: Open communication and a willingness to work closely with diverse teams to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, product, and potentially leadership. The style is direct, iterative, and focused on achieving business objectives.
• Feedback-Rich Environment: Openness to giving and receiving constructive feedback to continuously improve creative output and processes.
• Agile & Responsive: The team likely operates with agile methodologies, requiring quick turnarounds and the ability to pivot based on new information or priorities.
• Mission-Focused: A shared passion for improving relationships and mental health will likely foster a strong sense of purpose and camaraderie.

📝 Enhancement Note: The company culture is deeply tied to its mission. Candidates who can demonstrate genuine empathy and a commitment to improving mental well-being, alongside strong design and analytical skills, will be a strong cultural fit. The emphasis on "ownership" means they’re looking for self-starters who don’t wait to be told what to do.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge will be creating visually compelling brand assets that simultaneously drive high conversion rates in performance marketing campaigns.
• Rapid Iteration in a Startup: Adapting quickly to evolving business priorities, market feedback, and new creative briefs in a fast-paced startup environment.
• Maintaining Brand Consistency at Scale: As Mojo grows globally, ensuring consistent brand application across diverse markets and channels will be an ongoing challenge.
• Navigating a Sensitive Market: Designing for sex and relationships requires a nuanced approach, balancing innovation with sensitivity and avoiding common pitfalls.

Learning & Development Opportunities:

• Performance Marketing Expertise: Gain deep insights into the strategies and creative tactics that drive user acquisition in competitive digital markets.
• Brand Strategy Development: Contribute to the foundational elements of a growing brand, influencing its visual trajectory and market perception.
• AI & HealthTech Exposure: Work at the intersection of cutting-edge AI technology and the critical field of mental health and relationship support.
• Equity Participation: The potential for equity offers a unique opportunity to benefit directly from the company's growth and success.

📝 Enhancement Note: The challenges present significant growth opportunities. By successfully navigating these, a designer can develop highly sought-after skills in performance creative, brand strategy, and working within mission-driven tech companies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign that significantly boosted conversion rates. What was your process, and what were the key metrics?" (Focus on your data-driven approach and quantifiable results.)
• "How do you ensure brand consistency across multiple digital channels, especially when working with performance-focused creative?" (Discuss your approach to brand guidelines and adapting them for different platforms.)
• "Imagine we need to launch a new feature for our app. Walk me through your design process from brief to final asset delivery, considering both brand and performance." (Demonstrate your workflow, collaboration skills, and understanding of the design lifecycle.)

Company & Culture Questions:

• "What excites you most about Mojo's mission, and how does your design background align with it?" (Show genuine interest and connect your skills to their purpose.)
• "How do you approach working in a fast-paced startup environment with potentially shifting priorities?" (Highlight your adaptability, proactivity, and ability to manage multiple tasks.)
• "Describe a time you received difficult feedback on your design. How did you handle it, and what was the outcome?" (Focus on your receptiveness to feedback and ability to iterate constructively.)

Portfolio Presentation Strategy:

• Quantify Your Impact: For each project, clearly state the objective, your role, the solution, and the measurable results (e.g., "Increased CTR by X%", "Reduced CPA by Y%", "Achieved Z engagement rate").
• Showcase Figma Workflows: Be ready to screenshare or explain specific Figma features or techniques you used to achieve your designs or streamline your process.
• Tell a Narrative: Frame each case study as a story – the client/company challenge, your strategic thinking, the design solution, and the impactful outcome.
• Tailor to Mojo: Emphasize projects that demonstrate experience with digital advertising, social media, app interfaces, or brands with a strong mission.

📝 Enhancement Note: Be prepared for questions that probe your understanding of performance marketing, your ability to work autonomously, and your alignment with Mojo's empathetic and data-driven culture. Your portfolio should be your strongest asset, so practice articulating the story behind each piece.

📌 Application Steps

To apply for this freelance brand design position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating success in performance marketing creative, strong brand identity development, and proficiency in Figma. Prioritize case studies with quantifiable results.
• Resume Optimization: Ensure your resume clearly outlines your 3+ years of relevant brand design experience, emphasizing skills in digital channels, paid media, and startup environments. Use keywords from the job description.
• Prepare for Portfolio Walkthrough: Be ready to articulate your design process, strategic thinking, and the impact of your work during an interview. Practice explaining your case studies concisely and effectively.
• Company Research: Thoroughly research Mojo's website, app, current marketing campaigns, and mission. Understand their target audience and the unique challenges of designing for the sex and relationships space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.