Webflow Developer & Designer

📍 Job Overview

Job Title: Webflow Developer & Designer
Company: Hire Overseas
Location: Argentina
Job Type: FULL_TIME
Category: Creative & Design Operations / Web Development Operations
Date Posted: 2025-10-17
Experience Level: Mid-Level (2-4+ years)
Remote Status: 100% Remote

🚀 Role Summary

• This role is a hybrid of creative design and technical development, focusing on building and optimizing high-converting websites within the Webflow platform.
• Responsibilities span the entire website lifecycle, from initial design conceptualization and user experience (UX) mapping to full-scale development, launch, and ongoing performance optimization.
• A key aspect involves translating design systems and brand identity into functional, responsive, and visually appealing Webflow websites, with a strong emphasis on user engagement and conversion metrics.
• The position requires close collaboration with design and marketing teams to ensure brand alignment, content strategy support, and achievement of conversion goals.

📝 Enhancement Note: While the title suggests a creative role, the emphasis on "high-converting websites," "optimizing for clarity, performance, and brand alignment," and "leveraging Webflow CMS, interactions, and components to enhance interactivity and performance" indicates a strong need for operations-minded thinking. The candidate must not only design and build but also understand how these elements contribute to business objectives, making this a crucial role within a Go-To-Market (GTM) or marketing operations framework.

📈 Primary Responsibilities

• Web Design & UX:
  • Develop modern, responsive website designs that strictly adhere to brand identity guidelines and established UX best practices.
  • Translate wireframes and detailed mockups into pixel-perfect, fully functional Webflow builds.
  • Execute visual storytelling across various web assets, including landing pages, marketing sites, and CMS-driven layouts, ensuring a cohesive brand narrative.
  • Foster close collaboration with internal design and marketing teams to provide comprehensive support for content strategy execution and conversion rate optimization (CRO) initiatives.
• Webflow Development & Optimization:
  • Build, deploy, and maintain scalable, high-performance Webflow websites and dedicated landing pages.
  • Strategically utilize Webflow's advanced features, including CMS capabilities, intricate interactions, and reusable components, to significantly enhance user interactivity and overall site performance.
  • Implement and rigorously maintain SEO best practices, optimize for rapid page load speeds, ensure flawless mobile responsiveness, and uphold accessibility standards.
  • Proactively manage and iterate on existing Webflow projects, systematically implementing necessary updates, enhancements, and bug fixes to ensure continuous improvement and optimal functionality.

📝 Enhancement Note: The responsibilities clearly indicate a need for structured project management and a systematic approach to website development, aligning with operational efficiency. The emphasis on "scalable," "performance," "SEO," "accessibility," and "CMS structuring for content teams" points to a need for process-oriented thinking rather than purely ad-hoc creative execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles and web development fundamentals is expected, often acquired through formal education, bootcamps, or extensive self-study.

Experience: 2–4+ years of dedicated experience in Webflow development and design, with a proven track record of successfully delivering modern, high-converting websites.

Required Skills:

• Webflow Expertise: Proficient in building and managing complex websites using Webflow, including advanced CMS structuring, custom code integration, and intricate interactions/animations.
• Design Proficiency: Strong command of design principles with a keen aesthetic eye, demonstrated through a portfolio of clean, modern designs.
• UX/UI Understanding: Clear and practical understanding of user experience (UX) and user interface (UI) principles, with the ability to apply them to create intuitive and engaging user journeys.
• Figma: Demonstrated proficiency in Figma for design, prototyping, and collaboration, including the ability to translate Figma designs into Webflow.
• Core Web Technologies: Solid understanding of HTML5, CSS3 (including preprocessors if applicable), and responsive layout techniques for cross-browser and cross-device compatibility.
• Responsiveness & Accessibility: Expertise in building fully responsive websites that adapt seamlessly to all screen sizes and adhering to WCAG accessibility standards.
• Attention to Detail: Meticulous approach to design and development, ensuring pixel-perfect execution and a high standard of quality.

Preferred Skills:

• Conversion-Focused Design: Experience in designing websites specifically for conversion optimization, understanding user funnels and A/B testing methodologies.
• A/B Testing Tools: Familiarity with A/B testing platforms and how to implement variations for testing.
• Analytics Integration: Basic understanding of integrating analytics tools (e.g., Google Analytics) and interpreting performance data to inform design and development decisions.
• SEO Best Practices: In-depth knowledge of SEO principles and their application within Webflow for improved search engine rankings.
• Webflow Site Migrations: Experience in migrating content and functionality from other platforms to Webflow.
• CMS Structuring: Advanced skills in structuring Webflow CMS collections for efficient content management and dynamic display.

📝 Enhancement Note: The "preferred skills" list heavily leans into operations and performance metrics (CRO, A/B testing, analytics, SEO). This suggests that candidates who can demonstrate how their design and development work directly impacts business outcomes will be highly favored. The inclusion of "CMS structuring for content teams" also hints at a need for process thinking in content management workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A comprehensive portfolio featuring at least 3-5 live Webflow projects that demonstrate a strong command of the platform, showcasing modern design aesthetics, robust functionality, and responsive behavior across devices.
• Process Improvement Case Studies: For at least one project, include a brief case study detailing the problem, the Webflow solution implemented, and the measurable outcomes (e.g., improved conversion rates, faster load times, enhanced user engagement).
• Design-to-Development Workflow: Evidence of a clear workflow from design (e.g., Figma) to Webflow development, illustrating how designs are translated accurately and efficiently into functional websites.
• Technical Implementation Examples: Showcase examples of utilizing Webflow's advanced features such as CMS collections, dynamic content, complex interactions, custom code snippets, and integrations where applicable.

Process Documentation:

• Design System Implementation: Examples or descriptions of how design systems were applied and translated into reusable components within Webflow for consistency and efficiency.
• Workflow Automation Examples: If applicable, demonstrate how Webflow's features or integrations were used to automate certain tasks or streamline content management processes.
• Performance Optimization Documentation: Provide insights into how performance was analyzed and optimized, including specific techniques used to improve page speed and Core Web Vitals.

📝 Enhancement Note: The emphasis on a portfolio that includes "live site examples preferred," "process improvement case studies," and "measurable outcomes" is a direct call for operations-style documentation. Candidates are expected to not only show what they built but also how they built it and the impact it had, demonstrating a results-oriented and process-driven approach.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-4+ years), the remote nature of the role, and the location in Argentina, a competitive salary range for a Webflow Developer & Designer would typically fall between $25,000 - $45,000 USD annually. This estimate is derived from analyzing remote developer salaries in Latin America, factoring in the specific skill set of Webflow expertise, and considering the cost of living in Argentina relative to global remote work benchmarks. The exact figure will depend on the candidate's specific experience, portfolio strength, and performance during the interview process.

Benefits:

• Paid in USD: Bi-monthly payouts on the 15th and 30th of each month, ensuring stable and predictable compensation.
• Paid Time Off (PTO): Up to 14 days of paid time off annually, accrued from Day 1 of employment, providing flexibility for personal time.
• Flexible Holiday Observance: Ability to observe holidays in accordance with the employee's local region, promoting work-life balance and cultural inclusivity.
• 100% Remote Work: The freedom to work from any location, eliminating commute times and offering maximum flexibility.
• Creative Autonomy: Significant freedom to influence and direct the company's web presence, leading to direct impact and job satisfaction.
• Collaboration with High-Growth Teams: Opportunity to work alongside dynamic, design-forward teams in a fast-paced, growth-oriented environment.

Working Hours: The role is designated as FULL_TIME, typically implying a standard 40-hour work week. The 100% remote nature offers flexibility in scheduling, though candidates may be expected to align with core business hours for collaboration with teams, likely requiring availability within a reasonable overlap with common business hours (e.g., EST or PST, depending on client location).

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote Webflow developers in regions like Argentina, where skilled talent is available at competitive rates compared to North America or Western Europe. The inclusion of specific payout dates and PTO accrual highlights the operational transparency Hire Overseas aims for.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hire Overseas operates within the HR Tech and Talent Acquisition industry, specializing in connecting high-growth companies with remote talent across various disciplines, including creative, technical, and operational roles. Their model focuses on providing vetted, skilled professionals to clients, acting as an intermediary for remote employment.

Company Size: While specific numbers aren't provided, Hire Overseas likely operates as a lean, tech-enabled organization focused on scaling its talent network and client base. This suggests an environment that values efficiency, clear processes, and adaptable team members.

Founded: The founding date is not specified, but the company's presence on platforms like Workable indicates a modern, forward-thinking approach to recruitment and employment.

Team Structure:

• Client-Centric Operations: The core of Hire Overseas' operations revolves around matching clients with suitable candidates. This implies a structure focused on talent acquisition, client management, and operational support to facilitate these matches.
• Remote-First Collaboration: As a company that places remote workers, Hire Overseas itself likely fosters a remote-first culture, emphasizing asynchronous communication, digital collaboration tools, and independent work styles.
• Cross-Functional Project Teams: While direct employees might be few, the company facilitates cross-functional teams for its clients, meaning the Webflow Developer & Designer will likely interact with diverse project teams within client organizations, requiring strong stakeholder management skills.

Methodology:

• Vetting and Matching Process: Hire Overseas employs a rigorous vetting process to ensure candidate quality, focusing on skills, experience, and cultural fit for their clients.
• Performance Monitoring: Implicit in their service is a focus on candidate performance and client satisfaction, suggesting an emphasis on measurable outcomes and continuous improvement.
• Digital Workflow Optimization: The company leverages technology and digital platforms to manage recruitment, onboarding, and ongoing employment, highlighting a commitment to efficient, scalable operations.

Company Website: https://hireoverseas.com/

📝 Enhancement Note: Understanding Hire Overseas as a talent facilitator means this role is not just about building websites for one company, but potentially for multiple clients. This requires adaptability, a strong understanding of different business needs, and the ability to quickly grasp and implement diverse brand identities and conversion goals, all of which are operational considerations for a creative professional.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position, requiring 2-4+ years of hands-on experience. It signifies a level of autonomy where the individual is expected to manage their work independently, contribute creatively, and execute technical tasks with minimal supervision. It's a step beyond junior roles, demanding a portfolio of demonstrable successes and a solid understanding of best practices.

Reporting Structure: The candidate will likely report to a Design Lead, Marketing Manager, or a Project Manager within the client organization they are assigned to, or potentially a Talent Manager at Hire Overseas. The exact structure will depend on the client's internal setup. The emphasis on "collaborate closely with design and marketing teams" suggests a matrixed reporting or strong cross-functional alignment.

Operations Impact: The Webflow Developer & Designer directly impacts the client's Go-To-Market (GTM) strategy by creating and refining the digital storefront. High-converting websites are crucial for lead generation, customer acquisition, and brand perception. This role's success is measured by its contribution to key business metrics such as conversion rates, user engagement, page speed, and overall brand representation, making it an integral part of the operational engine driving revenue.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow, potentially becoming a lead Webflow specialist or architect for complex projects.
• Conversion Rate Optimization (CRO): Develop advanced skills in CRO, A/B testing, and user analytics to drive measurable business results, moving towards a more strategy-focused role.
• Team Leadership: As experience grows, opportunities may arise to mentor junior designers/developers or lead small project teams.
• Broader GTM Involvement: Transition into roles with broader responsibilities in digital marketing operations, product marketing, or front-end development management within client organizations.

📝 Enhancement Note: The growth opportunities highlight a path from a hands-on execution role to more strategic and leadership positions, a common trajectory for operations professionals who demonstrate impact and strategic thinking. The emphasis on CRO and analytics suggests a move towards data-driven decision-making, a hallmark of effective operations.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no physical office requirement, allowing for complete flexibility in work location.

Office Location(s): While the job is posted for Argentina, the "100% remote – work from anywhere" perk suggests that candidates within Argentina are prioritized, but the company may have a broader reach. Work must be performed from a location that allows for stable internet connectivity and productivity.

Workspace Context:

• Independent Work Environment: Candidates are expected to manage their own workspace, ensuring it is conducive to focused work and professional communication.
• Digital Collaboration Tools: The work environment will heavily rely on digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, Figma).
• Cross-Functional Interaction: Opportunities for interaction will primarily be through virtual meetings and digital collaboration platforms with design, marketing, and potentially client teams.

Work Schedule: The role is full-time (40 hours/week). While fully remote, candidates will likely need to be available during core business hours relevant to their assigned client's time zone or global collaboration needs to facilitate real-time communication and meetings. Flexibility in daily scheduling is often a perk of remote roles, but availability for critical team syncs is paramount for operational efficiency.

📝 Enhancement Note: The "work from anywhere" perk, while attractive, implies that candidates must be self-disciplined and capable of maintaining productivity without direct supervision. This aligns with the operational requirement for reliable and consistent output from remote team members.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application: Submit resume, Loom video introduction, and Webflow portfolio. Focus on highlighting achievements relevant to conversion-focused design and development.
2. Video Introduction (Loom): A 1-2 minute video to introduce yourself and your Webflow experience. This is an opportunity to showcase personality, communication skills, and enthusiasm for the role.
3. Role-Specific Assessment (Homework): Candidates may be given a small design or development task to assess Webflow skills, problem-solving abilities, and adherence to brand/UX guidelines. Prepare to demonstrate efficient execution and attention to detail.
4. Recruitment Interview: Initial screening with Hire Overseas' talent team to assess overall fit, experience, and alignment with the company's values and remote work culture.
5. Executive Interview: Meet with senior leadership to discuss role alignment, career aspirations, and strategic thinking related to web presence and conversion goals.
6. Client Interview: Final interview with the client team you'd be supporting. This is crucial to gauge direct fit with the client's specific needs, team dynamics, and project requirements.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your ability to create high-converting websites. Prioritize live sites over static mockups.
• Highlight Process & Results: For each project, briefly explain the objective, your role, the challenges, the Webflow solutions implemented, and any quantifiable results (e.g., increased traffic, higher conversion rates, improved user engagement). Use bullet points for clarity.
• Showcase Webflow Versatility: Include examples of using Webflow CMS, custom interactions, responsive design, and any integrations or custom code.
• Design-to-Development Clarity: If possible, include a visual representation or description of how you translate designs into Webflow, demonstrating efficiency.
• Concise Storytelling: Be prepared to walk through your portfolio during interviews, focusing on key aspects and impact.

Challenge Preparation:

• Webflow Proficiency Test: Expect questions or tasks related to specific Webflow features, troubleshooting common issues, or implementing specific design elements.
• Problem-Solving Scenarios: Be ready to discuss how you would approach common design or development challenges (e.g., slow load times, mobile responsiveness issues, integrating third-party tools).
• Conversion Focus: Prepare to discuss how you approach designing for conversions, what metrics you track, and how you use data to inform your decisions.
• Collaboration Scenarios: Think about how you communicate with designers, marketers, and clients to ensure project success and stakeholder alignment.

📝 Enhancement Note: The application process emphasizes a multi-stage evaluation, including a practical assessment and client interview. The portfolio review is critical, and candidates are expected to present not just their creative work but also their operational approach to problem-solving and achieving business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and design. Deep expertise is non-negotiable.
• Figma: Essential for design, prototyping, wireframing, and collaborating with design teams.
• HTML/CSS: Fundamental for understanding and potentially extending Webflow's capabilities with custom code.
• Animations & Interactions: Proficiency in Webflow's built-in interaction tools and potentially CSS animations.

Analytics & Reporting:

• Google Analytics: Basic understanding of integration and data interpretation is a plus, indicating an operational awareness of website performance.
• Webflow Analytics: Familiarity with Webflow's native analytics features for tracking site performance.

CRM & Automation:

• While not directly a CRM or automation tool, understanding how websites integrate with CRMs (e.g., via forms) and marketing automation platforms is beneficial for conversion optimization.
• Integration Tools: Familiarity with tools or methods for integrating Webflow sites with other marketing tools (e.g., Zapier, Make).

📝 Enhancement Note: While the core tools are design and development focused, the mention of analytics and integration tools points towards the operational aspect of website management – measuring performance and connecting the website to broader marketing and sales funnels.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, pixel-perfect designs and robust, functional websites.
• Data-Driven Decision Making: An inclination to use analytics and user feedback to inform design and development choices, focusing on measurable outcomes.
• Efficiency & Scalability: A preference for building websites that are not only beautiful but also performant, maintainable, and scalable for future growth.
• Collaboration & Communication: A value placed on clear, proactive communication and effective teamwork, especially in a remote, cross-functional environment.
• Continuous Learning: An understanding that the digital landscape evolves rapidly, requiring a commitment to staying updated with Webflow features, design trends, and optimization techniques.

Collaboration Style:

• Asynchronous Communication: Proficient in using tools like Slack and email for effective communication, respecting different time zones and work schedules.
• Proactive Feedback: Willingness to both give and receive constructive feedback on designs, code, and project direction to ensure optimal outcomes.
• Cross-Functional Partnership: Ability to work seamlessly with marketing managers, designers, content creators, and potentially client stakeholders to achieve shared goals.
• Process-Oriented Approach: Contributing to and adhering to established workflows for design, development, and project management to ensure consistency and efficiency.

📝 Enhancement Note: The emphasis on "Data-Driven Decision Making," "Efficiency & Scalability," and "Process-Oriented Approach" clearly aligns this creative role with operational principles, requiring a mindset focused on systematic improvement and measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion Goals: The primary challenge is to create aesthetically pleasing websites that also drive specific business actions (leads, sales, sign-ups). This requires a strategic blend of design intuition and data-informed decision-making.
• Managing Multiple Client Projects: Working for a talent provider like Hire Overseas often means juggling multiple projects with diverse client requirements, brand guidelines, and deadlines, requiring strong time management and prioritization skills.
• Keeping Pace with Webflow Updates: Webflow is continuously evolving. Staying current with new features, best practices, and potential limitations is an ongoing challenge.
• Remote Collaboration Dynamics: Ensuring seamless collaboration and clear communication across different time zones and with diverse teams requires proactive effort and effective use of digital tools.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Opportunities to deepen expertise in Webflow's advanced features, custom code, and integrations.
• Conversion Rate Optimization (CRO) Specialization: Pursue training and certifications in CRO, A/B testing, and user behavior analysis to enhance impact.
• Front-End Development Skills: Expand knowledge in related front-end technologies or frameworks if desired.
• Project & Client Management: Develop skills in managing client relationships, project timelines, and stakeholder expectations.

📝 Enhancement Note: Identifying these challenges and outlining growth opportunities helps candidates understand the role's complexities and potential career trajectories, framing it within an operational development context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a client's brand identity and business goals into a Webflow website design. How do you ensure it's both visually appealing and conversion-focused?" (Focus on your structured approach, user journey mapping, and data integration.)
• "Walk me through a Webflow project where you had to implement complex interactions or CMS structures. What were the challenges, and how did you overcome them?" (Highlight your technical problem-solving and Webflow feature utilization.)
• "How do you prioritize tasks when managing multiple client projects with competing deadlines? What tools or methods do you use for project management?" (Demonstrate your organizational and operational efficiency.)

Company & Culture Questions:

• "What interests you about working with Hire Overseas and supporting multiple clients, rather than a single company?" (Showcase your adaptability and understanding of the talent provider model.)
• "How do you approach collaboration with remote teams, especially when working with designers, marketers, and clients in different time zones?" (Emphasize your communication and asynchronous collaboration skills.)
• "Can you give an example of a time you used website analytics or user feedback to make a design or development decision?" (Highlight your data-driven approach and operational mindset.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, start with the objective/problem, your role, the solution (highlighting specific Webflow features), and the measurable results. Use a consistent format.
• Quantify Achievements: Whenever possible, use numbers and metrics (e.g., "increased conversion rate by 15%", "reduced bounce rate by 10%", "improved page load speed by 2 seconds").
• Explain Your "Why": Be ready to articulate the strategic reasoning behind your design and development choices, linking them back to business goals.
• Demonstrate Technical Prowess: Be prepared to briefly discuss the technical aspects of your builds – CMS structure, interaction logic, custom code usage, and optimization techniques.

📝 Enhancement Note: Preparing for these types of questions requires candidates to think beyond just aesthetics and code, focusing on the strategic, operational, and business impact of their work.

📌 Application Steps

To apply for this Webflow Developer & Designer position:

• Submit your application through the provided link on Workable.
• Resume Optimization: Tailor your resume to highlight keywords such as "Webflow," "UX/UI Design," "Figma," "HTML/CSS," "Responsive Design," "Conversion Optimization," and "Performance Optimization." Quantify achievements wherever possible.
• Portfolio Curation: Select your strongest Webflow projects that showcase modern design, robust functionality, and ideally, demonstrate conversion-focused outcomes. Ensure live site links are active and functional.
• Loom Video Preparation: Craft a concise (1-2 minute) video introduction that clearly articulates your Webflow experience, your passion for web development and design, and your enthusiasm for this specific role. Practice your delivery for clarity and confidence.
• Company Research: Familiarize yourself with Hire Overseas' mission, services, and the types of clients they support. Understand how this role fits into their broader talent solutions framework.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---