Freelance Designer (Lebanon Based)

📍 Job Overview

Job Title: Freelance Designer
Company: Jobs for Humanity
Location: Kuwait City, Kuwait (Remote with preference for Lebanon-based candidates)
Job Type: Freelance, Part-time, Contractual
Category: Creative & Media / Marketing / Art & Design
Date Posted: October 19, 2025
Experience Level: 3+ Years
Remote Status: Remote Solely (Preference for Lebanon-based)

🚀 Role Summary

• This freelance role is designed for a creative professional to enhance Nowair's brand presence through compelling visual storytelling and consistent design application across multiple platforms.
• The designer will be instrumental in developing engaging social media content, short-form videos, and motion graphics that resonate with a youth audience and align with Nowair's brand identity.
• Key responsibilities include maintaining and evolving the brand's visual identity, creating design templates, and supporting marketing campaigns and GTM (Go-To-Market) experiments with high-quality visuals.
• The role requires a strong understanding of modern MENA visual trends and the ability to adapt designs for both Arabic and English content, ensuring brand consistency and effective communication.

📝 Enhancement Note: While the job is listed with a Kuwait City, Kuwait location, the description explicitly states "Based in Lebanon (preferred)" and "Freelance, part-time, remote." This indicates the role is location-flexible within Lebanon for primary work, but the job posting itself may be geo-targeted or listed in Kuwait due to organizational presence or recruitment platform settings. The primary operational base for the candidate is expected to be Lebanon.

📈 Primary Responsibilities

• Design visually appealing and youth-authentic social media posts for platforms such as Instagram, LinkedIn, and TikTok to drive engagement and brand awareness.
• Create dynamic short videos and motion graphics suitable for social media stories, reels, and paid advertising campaigns.
• Adapt and localize visual content efficiently for both Arabic and English speaking audiences, ensuring cultural relevance and brand consistency.
• Provide rapid creative iterations and design support for Go-To-Market (GTM) tests and performance marketing campaigns, responding quickly to evolving campaign needs.
• Uphold and develop Nowair's visual identity, including color palettes, typography, and layout principles, across all design outputs.
• Design reusable templates and establish clear design guidelines for the internal marketing team to ensure brand consistency.
• Create impactful visuals for presentations, pitch decks, and broader campaign initiatives.
• Collaborate closely with the marketing manager and external digital agencies (like Yoko) to ensure design direction aligns with growth strategies and performance objectives.

📝 Enhancement Note: The responsibilities emphasize a blend of creative content generation and brand guardianship. The "quick creative iterations for GTM tests and performance campaigns" highlights the need for agility and a data-informed design approach, common in modern marketing operations.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a degree in Graphic Design, Visual Arts, or a related field is typically expected for this experience level.

Experience: Minimum of 3+ years of professional experience in digital design, brand design, or a closely related creative field.

Required Skills:

• Demonstrated proficiency in digital and brand design principles.
• A robust portfolio showcasing a strong range of static design work and engaging motion graphics/video content.
• Expertise in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) or Canva Pro.
• Foundational skills in motion graphics and video editing using software like After Effects, Premiere Pro, or similar tools.
• A keen eye for detail with a solid understanding of contemporary visual trends, particularly within the MENA region.
• Bilingual proficiency in both Arabic and English, essential for content adaptation.
• Strong organizational skills, reliability, and the capacity to deliver high-quality work under tight deadlines in a fast-paced testing environment.

Preferred Skills:

• Experience designing for youth-oriented brands or campaigns.
• Familiarity with social media platform-specific design best practices.
• Understanding of basic UX/UI principles for digital assets.
• Experience in creating design templates and brand guidelines.

📝 Enhancement Note: The requirement for a portfolio that includes "both static and motion work" combined with "basic motion/video editing skills" suggests the company is looking for a versatile designer capable of producing a wide range of digital assets, bridging traditional graphic design with dynamic multimedia content. The "fast-testing environment" implies a need for adaptability and a willingness to experiment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 3 years of experience in digital and brand design.
• Showcase a diverse range of projects including social media graphics, campaign visuals, presentation materials, and branding elements.
• Include specific examples of motion graphics and short video content, highlighting creative storytelling and technical execution.
• Projects should illustrate the ability to maintain and evolve a brand's visual identity.
• Examples of adapting designs for bilingual (Arabic/English) content should be featured.

Process Documentation:

• While not explicitly required as formal documentation, the portfolio should implicitly showcase an understanding of design workflows, from concept to final delivery.
• Projects should reflect an organized approach to asset creation, including template usage and adherence to brand guidelines.
• Evidence of iterative design processes, particularly for GTM tests and performance campaigns, would be beneficial.

📝 Enhancement Note: For a freelance design role, the portfolio serves as the primary "process and systems" demonstration. Candidates should curate it to highlight their ability to manage projects, adhere to brand standards, and deliver effective visual solutions across various media and languages. The emphasis on quick iterations for GTM tests implies a need to show how designs are tested and refined based on performance.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time, remote role, compensation will likely be project-based or hourly. Given the 3+ years of experience requirement and the skillset (including motion graphics and bilingualism), a competitive hourly rate for a freelance designer in the MENA region (with Lebanon as a preferred base) could range from $25 - $50 USD per hour, depending on the specific scope of work, project duration, and candidate's portfolio. The total compensation will depend on the number of hours allocated per week and the specific projects undertaken.

Benefits:

• Flexibility: Remote work arrangement offering significant work-life balance.
• Part-time Engagement: Opportunity to supplement income or work on diverse projects alongside other commitments.
• Creative Autonomy: Chance to contribute significantly to a brand's visual identity and marketing efforts.
• Project Diversity: Exposure to various marketing initiatives, GTM tests, and campaign designs.
• Potential for Ongoing Work: Successful freelancers may be considered for continued collaboration.

Working Hours: The role is described as "Freelance, part-time, remote." While a specific number of hours (like 40) is mentioned in the input, for a freelance position, this usually translates to an expected workload or capacity. It's likely to be project-dependent but could average 15-25 hours per week, with flexibility in scheduling, provided deadlines are met and availability for key collaborations is maintained.

📝 Enhancement Note: The salary estimation is based on typical freelance rates for designers with 3+ years of experience and specialized skills (motion graphics, bilingualism) in the MENA region. Lebanon's economic context might influence local rate expectations, but international remote work often commands higher rates. Benefits are standard for freelance/contract roles, focusing on flexibility and project exposure rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Nowair (supported by Jobs for Humanity), operates within the broader tech/social impact sector, focusing on youth engagement and potentially environmental or social initiatives, given the emphasis on "youth-authentic" visuals and "growth experiments." Jobs for Humanity itself focuses on connecting talent with organizations.

Company Size: Detailed company size for Nowair is not provided. However, the mention of a "marketing and brand team," collaboration with a "digital agency (Yoko)," and "internal team" suggests a lean, agile organization, possibly a startup or a growing initiative.

Founded: Founding date for Nowair is not specified.

Team Structure:

• The designer will work closely with the marketing manager.
• Collaboration will also occur with an external digital agency (Yoko).
• The role involves supporting an "internal team" with templates and guidelines, indicating interaction with other departments or team members.
• The structure is likely flat and collaborative, typical of agile marketing teams focused on rapid testing and iteration.

Methodology:

• Visual Storytelling: Emphasis on creating narratives through design to connect with the target audience.
• Data-Driven Design: Supporting "GTM tests and performance campaigns" implies designs are informed by performance metrics and A/B testing.
• Agile Iteration: The need for "quick creative iterations" points to an agile workflow where designs are rapidly produced, tested, and refined.
• Brand Consistency: Maintaining and evolving a strong visual identity is a core operational principle.

Company Website: Jobs for Humanity: jobsforhumanity.com (Note: Nowair's specific website is not provided, but it's the brand the designer will be working for.)

📝 Enhancement Note: The company culture appears to be dynamic, fast-paced, and focused on growth through experimentation. The designer needs to be comfortable with a test-and-learn environment and rapid feedback loops. Collaboration with external agencies is a key aspect of their operational model.

📈 Career & Growth Analysis

Operations Career Level: This role is at an intermediate level for a freelance designer, requiring 3+ years of experience. It's a specialized role focusing on content creation and brand application within a marketing context, rather than a broad operations management position.

Reporting Structure: The freelance designer will report to the Marketing Manager and collaborate with an external digital agency (Yoko). The relationship is primarily project-based, with direct oversight from the Marketing Manager for brand consistency and campaign alignment.

Operations Impact: The designer's impact is directly tied to the effectiveness of Nowair's marketing and brand communications. Strong visual content can:

• Increase brand awareness and recognition among the youth demographic.
• Improve engagement rates on social media platforms.
• Enhance the effectiveness of marketing campaigns and GTM tests by providing compelling visuals.
• Contribute to a cohesive and professional brand image, building trust and credibility.
• Support conversion rates by making marketing materials more persuasive.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in motion graphics, video editing, and social media content creation for a specific target demographic.
• Portfolio Enhancement: Work on diverse projects for a potentially growing brand, adding valuable case studies to the designer's portfolio.
• Industry Exposure: Gain experience in the marketing and branding strategies of a youth-focused organization, potentially in the social impact or tech sector.
• Networking: Build professional relationships with the marketing manager and potentially the digital agency.
• Client Relationship: Develop a strong track record with Jobs for Humanity/Nowair, potentially leading to more consistent freelance engagements.

📝 Enhancement Note: While not a traditional "operations" role in the sense of revenue or sales operations, the designer's work directly supports GTM strategies and marketing operations. The growth opportunities are framed within a freelance context, focusing on skill development and portfolio building rather than direct career advancement within a single company hierarchy.

🌐 Work Environment

Office Type: Remote. The role is entirely digital, with no requirement for physical office presence.

Office Location(s): The role is remote, with a preference for candidates based in Lebanon. While the job posting lists Kuwait City, Kuwait as a location, the actual work will be performed remotely.

Workspace Context:

• Digital Collaboration: The designer will primarily interact with the team and agency through digital communication tools (e.g., email, project management software, video conferencing).
• Tool Proficiency: Access to and proficiency with necessary design and video editing software is essential, likely managed by the freelancer.
• Team Interaction: While remote, there will be opportunities for collaboration through virtual meetings and feedback sessions with the marketing manager and agency. The focus will be on clear communication and asynchronous collaboration where possible.

Work Schedule: Flexible, part-time, and remote. The designer will need to manage their schedule to meet project deadlines and be available for scheduled meetings. This flexibility allows for integration with personal commitments but requires strong self-discipline and time management.

📝 Enhancement Note: The remote nature of the role necessitates strong self-management and communication skills. The preference for Lebanon suggests a potential interest in regional talent or specific time zone alignment for collaboration, though the remote aspect allows for broader reach.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of submitted resumes and portfolios to assess experience, skills, and alignment with requirements.
• Portfolio Review: A detailed evaluation of the candidate's portfolio to assess the quality, breadth, and relevance of their static and motion design work.
• Skills Assessment: Potential for a brief design challenge or a discussion about specific technical skills (e.g., software proficiency, motion graphics techniques).
• Collaboration/Fit Interview: A virtual meeting with the Marketing Manager to discuss design approach, understanding of brand identity, experience with fast-paced environments, and bilingual capabilities. This stage will also assess cultural fit and communication style.
• Finalization: Discussion of project scope, deliverables, rates, and terms of engagement.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your static and motion design skills, particularly those relevant to social media, campaigns, and youth-oriented branding in the MENA region.
• Highlight Bilingual Work: Feature examples where you've adapted designs for Arabic and English, demonstrating your ability to cater to diverse audiences.
• Showcase Process: Briefly explain your design process for key projects – from brief to final execution – especially for iterative GTM or performance campaigns.
• Motion Graphics Emphasis: Ensure your motion design and video editing work is prominently featured and technically sound.
• Clarity and Conciseness: Organize your portfolio for easy navigation and ensure project descriptions are brief and impactful, highlighting your role and the outcomes.

Challenge Preparation:

• Be prepared to discuss your approach to creating "youth-authentic" designs.
• Familiarize yourself with modern MENA visual trends.
• Have examples ready of how you've managed tight deadlines and rapid iterations in previous projects.
• Be ready to articulate your understanding of brand consistency and how you'd apply it to Nowair's visual identity.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should treat it as their primary application document and tailor it meticulously to the job description's requirements, especially highlighting bilingual capabilities and motion design expertise for a fast-paced, iterative environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is expected for static design tasks.
• Motion Graphics/Video Editing Software: Skills in Adobe After Effects, Premiere Pro, Final Cut Pro, or similar are required for video and motion content creation.
• Canva Pro: Explicitly mentioned as an alternative or complementary tool for design tasks.

Analytics & Reporting:

• While the designer is not directly responsible for analytics, understanding how designs perform on social media and in campaigns (e.g., engagement rates, click-through rates) is beneficial. Familiarity with social media analytics dashboards or reporting tools may be a plus.

CRM & Automation:

• Not directly relevant to the core design responsibilities, but understanding how visual assets are deployed within marketing automation platforms or CRMs could be advantageous for context.

📝 Enhancement Note: The emphasis is on creative production tools. The designer should be comfortable with industry-standard software for graphic design and video editing, with a specific mention of Canva Pro indicating potential use for quicker, template-based designs.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh, "youth-authentic" ideas and visually engaging content.
• Agility & Responsiveness: Embracing a fast-paced environment that requires quick iterations and adaptability for GTM tests.
• Brand Stewardship: Commitment to maintaining and evolving a strong, consistent visual identity.
• Collaboration: Working effectively with internal teams and external agencies to achieve shared goals.
• Results-Oriented: Designing with an understanding of how visuals contribute to campaign performance and growth objectives.

Collaboration Style:

• Remote & Asynchronous: Expectation of effective communication through digital channels, with potential for synchronous meetings as needed.
• Feedback-Driven: Openness to receiving and incorporating feedback from marketing managers and agency partners.
• Proactive Communication: Taking initiative to clarify briefs, provide updates, and flag potential issues.
• Partnership Approach: Working as a strategic partner to the marketing team, contributing creative solutions to business objectives.

📝 Enhancement Note: The culture leans towards a modern, agile, and results-focused approach. The designer should be proactive, adaptable, and comfortable working in a remote, collaborative setting where feedback is integral to the process.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Cycles: Adapting designs quickly for multiple GTM tests and performance campaigns can be demanding.
• Balancing Brand Consistency with Trend Relevance: Ensuring designs are both on-brand and align with current youth and MENA visual trends.
• Bilingual Content Adaptation: Accurately and creatively adapting visuals for two different languages and cultural contexts.
• Remote Collaboration Dynamics: Maintaining clear communication and project momentum in a fully remote freelance setting.
• Volume of Work: Potentially managing multiple design requests simultaneously under tight deadlines.

Learning & Development Opportunities:

• Specialized Skill Development: Deepening expertise in social media content design, motion graphics, and short-form video production.
• Market Trend Acumen: Enhancing understanding of current visual trends in the MENA region and among youth demographics.
• Brand Strategy Exposure: Gaining insight into how design contributes to broader marketing and GTM strategies.
• Freelance Professionalism: Refining skills in client management, project scoping, and time management.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and strong execution skills. The growth opportunities are focused on enhancing specialized creative skills and gaining strategic marketing insights within a freelance framework.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating social media content that is both on-brand and resonates with a youth audience in the MENA region." (Preparation: Showcase your understanding of target audience, cultural nuances, and current visual trends. Provide a step-by-step design process.)
• "How do you approach adapting visuals for bilingual content (Arabic/English)? What are the key considerations?" (Preparation: Discuss localization best practices, typography choices, and cultural sensitivity in design.)
• "Walk us through a project where you had to quickly iterate on designs for a marketing campaign or GTM test. What was your process and the outcome?" (Preparation: Select a relevant portfolio piece and explain your rapid design, feedback, and revision cycle.)
• "How do you ensure brand consistency across different platforms and content types, especially when working remotely?" (Preparation: Discuss your methods for using brand guidelines, templates, and maintaining communication with stakeholders.)

Company & Culture Questions:

• "What do you know about Nowair or Jobs for Humanity, and what attracts you to this freelance opportunity?" (Preparation: Research both organizations, understand their mission, and articulate how your skills align with their goals.)
• "How do you handle feedback on your designs, especially if it comes from multiple sources or requires significant changes?" (Preparation: Emphasize your collaborative approach, ability to receive constructive criticism, and focus on achieving the best outcome.)
• "Describe your experience working with digital agencies or external partners." (Preparation: Highlight your ability to integrate into existing workflows and communicate effectively with external teams.)

Portfolio Presentation Strategy:

• Storytelling: For each featured project, tell a brief story: the challenge, your solution, and the impact (if quantifiable).
• Visual Hierarchy: Ensure your portfolio is visually organized, with clear sections for static and motion work. Use high-quality mockups.
• Highlight Key Skills: Explicitly point out examples that demonstrate your bilingual capabilities, motion graphics expertise, and experience with rapid iterations.
• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant pieces and answering questions directly.
• Technical Readiness: Ensure your portfolio is easily accessible online (e.g., website, Behance, Dropbox link) and works on various devices.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, understanding of brand strategy, adaptability, and strong communication abilities, especially in a remote, fast-paced, and bilingual context. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this freelance design position:

• Submit your application through the provided link on SmartRecruiters.
• Curate Your Portfolio: Ensure your portfolio prominently features strong examples of static design, motion graphics, video editing, and bilingual content adaptation. Prioritize projects that align with social media, campaign visuals, and youth-focused branding.
• Optimize Your Resume: Highlight your 3+ years of experience in digital and brand design, proficiency with Adobe Creative Suite/Canva Pro, motion graphics skills, and bilingual capabilities. Quantify achievements where possible.
• Prepare Your Pitch: Be ready to discuss your design process, how you approach brand consistency, and your experience working in fast-paced, iterative environments. Prepare talking points for potential design challenges or portfolio walkthroughs.
• Research the Company: Understand the mission of Nowair and Jobs for Humanity, and be prepared to articulate how your design skills can contribute to their goals, particularly in engaging a youth audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.