Webflow Developer & Designer

📍 Job Overview

Job Title: Webflow Developer & Designer
Company: Hire Overseas
Location: Colombia
Job Type: FULL_TIME
Category: Web Development & Design Operations
Date Posted: 2025-10-17
Experience Level: Mid-Level (2-4+ years)
Remote Status: 100% Remote

🚀 Role Summary

• Focus on end-to-end website creation, blending aesthetic design with robust Webflow development to drive conversions.
• Spearhead the design, development, and launch of high-performance websites, ensuring brand alignment and optimal user experiences.
• Collaborate within fast-paced, creative teams to transform design systems into sleek, scalable Webflow solutions.
• Own the visual storytelling across diverse web platforms, from landing pages to CMS-driven content.

📝 Enhancement Note: This role, while centered on design and development, has significant operational undertones. The emphasis on "high-converting websites," "optimization for clarity, performance, and brand alignment," and "scalable Webflow solutions" points to a need for process-oriented thinking, efficient workflow management, and a data-informed approach to design and development, common in operations roles.

📈 Primary Responsibilities

• Web Design & UX:
  • Develop modern, responsive website designs that adhere to brand identity and user experience best practices.
  • Translate wireframes and mockups into pixel-perfect, functional Webflow builds.
  • Drive visual storytelling across landing pages, marketing sites, and CMS-driven layouts to enhance engagement.
  • Partner with design and marketing teams to align web presence with content strategy and conversion objectives.
• Webflow Development:
  • Construct and maintain scalable Webflow websites and landing pages.
  • Utilize Webflow CMS, interactions, and components to boost interactivity and site performance.
  • Implement optimizations for SEO, page speed, mobile responsiveness, and accessibility standards.
  • Manage and iterate on existing Webflow projects, ensuring continuous improvement and feature enhancements.

📝 Enhancement Note: The responsibilities highlight a full-cycle ownership typical of operations roles, requiring not just execution but also strategic planning and optimization. The need to "optimize for SEO, page speed, mobile responsiveness, and accessibility" and "leverage Webflow CMS, interactions, and components to enhance interactivity and performance" suggests a focus on process efficiency and technical best practices.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Computer Science, or a related field is beneficial. Demonstrated practical experience and a robust portfolio will be prioritized.
Experience: 2–4+ years of dedicated experience in Webflow development and design.

Required Skills:

• Proven expertise in Webflow development and modern web design principles.
• Strong proficiency in Figma for design and wireframing.
• Solid understanding of HTML/CSS for Webflow customization and troubleshooting.
• Experience with Webflow CMS for dynamic content management.
• Ability to implement light animations and interactions within Webflow.
• Clear grasp of UX/UI principles, ensuring intuitive user journeys.
• Expertise in creating responsive layouts that adapt seamlessly across devices.
• Commitment to accessibility standards in web design and development.
• Excellent attention to detail and a keen aesthetic eye for visual appeal.
• Experience in visual storytelling through web design.

Preferred Skills:

• Familiarity with conversion-focused design strategies to enhance website performance.
• Experience with A/B testing tools for optimizing user engagement and conversion rates.
• Knowledge of basic analytics integration (e.g., Google Analytics) for performance tracking.
• Understanding of SEO best practices to improve search engine visibility.
• Experience with Webflow site migrations or complex CMS structuring.

📝 Enhancement Note: The "Bonus" skills like conversion-focused design, A/B testing, and analytics integration are crucial for an 'operations' perspective. These indicate a need for a candidate who not only builds but also analyzes and optimizes for business outcomes, aligning with GTM and RevOps principles of driving measurable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing clean, modern Webflow builds is paramount.
• Preference for portfolios demonstrating experience with marketing sites, SaaS platforms, DTC brands, or startups, indicating an understanding of business-oriented web solutions.
• Live site examples are highly preferred to showcase the practical application and performance of your Webflow projects.
• The portfolio should clearly articulate your role and contributions to each project, highlighting process and problem-solving.

Process Documentation:

• While not explicitly a "documentation" role, the ability to articulate your design and development process clearly during interviews and in your portfolio is essential.
• Demonstrating how you approach workflow planning, system implementation (Webflow components, CMS structure), and performance analysis will be key.
• Evidence of how you translate requirements into functional, optimized web experiences.

📝 Enhancement Note: For a role with operational leanings, a portfolio isn't just a gallery; it's a demonstration of process. Highlighting how you approach project lifecycles, manage design-to-development handoffs, and implement site optimizations will be critical. This mirrors the documentation and process mapping expected in dedicated operations roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Webflow Developer & Designer with 2-4+ years of experience, working remotely in Colombia, and paid in USD, the estimated annual salary range is between $30,000 - $50,000 USD. This range accounts for the specific skills required, the remote nature of the role, and the higher purchasing power of USD in Colombia.

Benefits:

• Paid in USD: Receive bi-monthly payouts on the 15th and 30th, offering financial stability and ease of international transactions.
• Paid Time Off: Up to 14 days of Paid Time Off annually, accrued from Day 1, providing essential work-life balance.
• Flexible Holiday Observance: Adapt to local holidays, respecting individual cultural practices and needs.
• 100% Remote: Work from anywhere, offering maximum flexibility and autonomy.
• Creative Autonomy: Significant freedom to influence and shape the company's web presence.
• Direct Impact: Opportunity to see your work directly contribute to the company's growth and online success.
• Collaborate with High-Growth Teams: Work alongside forward-thinking design and marketing professionals.

Working Hours: The role is designed for 40 hours per week, consistent with full-time employment. While the location is flexible, alignment with team collaboration needs and project deadlines will be expected, potentially requiring some overlap with core business hours of client teams.

📝 Enhancement Note: The explicit mention of "Paid in USD" and "Flexible holiday observance" are significant benefits for remote international employees, indicating a company that understands and caters to a global workforce. The salary estimate is derived from consulting resources like Glassdoor, Salary.com, and industry reports for similar remote roles in tech/creative fields, adjusted for the Colombian market and USD payment.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Technology and Staffing/Recruitment sector, specializing in connecting high-growth companies with remote talent. This implies a fast-paced, results-oriented environment that values efficiency and effective resource allocation. Company Size: While not explicitly stated, "Hire Overseas" likely supports a diverse range of clients, suggesting a dynamic and potentially growing internal team focused on talent acquisition and client success. The emphasis on "high-growth teams" and "design-forward" clients indicates it serves innovative businesses. Founded: The founding date is not provided, but the company's focus on remote work and global talent suggests a modern, forward-thinking operational model.

Team Structure:

• You will likely be integrated into client teams, working alongside designers, marketers, and other developers.
• Internally at Hire Overseas, expect collaboration with talent acquisition specialists and client success managers.
• The structure emphasizes cross-functional collaboration to ensure client satisfaction and project success.

Methodology:

• The company's success hinges on efficient talent matching and streamlined remote onboarding processes.
• Expect a focus on clear communication, performance tracking, and leveraging technology to manage distributed teams.
• The emphasis on "high-converting websites" and "creative autonomy" suggests a balance between structured processes and empowering creative professionals.

Company Website: https://hireoverseas.com/

📝 Enhancement Note: The company's positioning as a provider of remote talent for high-growth companies suggests an operational focus on efficiency, scalability, and client-centric service delivery. This context is crucial for understanding the expectations placed on the Webflow Developer & Designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Individual Contributor with significant autonomy. It's a step beyond junior roles, requiring independent problem-solving and ownership of complex projects. The blend of design and development offers a unique specialization. Reporting Structure: You will likely report to a Design Lead, a Project Manager, or a Client Success Manager within Hire Overseas, while collaborating daily with client-side stakeholders. The emphasis on "creative autonomy" suggests a degree of freedom in managing your daily tasks and project execution. Operations Impact: Your work directly impacts the client's online presence, lead generation, user engagement, and ultimately, their revenue. By creating high-converting websites, you contribute directly to the client's business objectives and Hire Overseas' success in delivering value.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow, advanced animations, CMS architecture, and conversion rate optimization (CRO).
• Project Leadership: Potentially lead front-end development on larger or more complex client projects.
• Mentorship: As you gain experience, opportunities to mentor junior designers or developers may arise.
• Client Relationship Management: Develop stronger stakeholder management skills by working closely with clients.
• Broader Operations Exposure: Understand the operational workflows of Hire Overseas and its clients, potentially leading to roles in project management or talent strategy.

📝 Enhancement Note: While not a traditional "Revenue Operations" or "Sales Operations" role, the emphasis on "high-converting websites" and "direct impact on web presence" links this position to GTM strategy. Growth here involves deepening technical/design skills and understanding how those skills drive business outcomes—a core tenet of operations.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no central office requirement, allowing for work from any location. Office Location(s): The role is open to candidates located in Colombia. This might imply specific legal or payment structures are optimized for this region, or it's a strategic talent pool Hire Overseas is leveraging.

Workspace Context:

• You will be working independently from your own home office setup.
• Collaboration will primarily occur through digital tools like Slack, Zoom, Loom, and project management platforms.
• Access to a stable internet connection and a functional workspace are essential for productivity.
• The environment encourages self-discipline, proactive communication, and efficient time management.

Work Schedule: The standard expectation is 40 hours per week. While you have location flexibility, maintaining consistent availability for team syncs, client meetings, and project deadlines will be crucial. Adherence to agreed-upon working hours will be managed through communication and project tracking.

📝 Enhancement Note: The "100% Remote" and "Colombia" specifics are key operational details. This implies a need for strong self-management skills and comfort with asynchronous communication, mirroring the operational requirements of distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application: Submit resume, Loom video, and Webflow portfolio.
2. Video Introduction: A 1-2 minute Loom video to introduce yourself and highlight Webflow experience.
3. Role-Specific Assessment (Homework): A practical assignment tailored to Webflow design and development tasks.
4. Recruitment Interview: Initial screening with Hire Overseas' talent team to assess basic qualifications and cultural fit.
5. Executive Interview: Meeting with Hire Overseas senior leadership to discuss role alignment and career aspirations.
6. Client Interview: Final interview with the client team you will be supporting, focusing on project-specific needs and technical capabilities.
7. Job Offer: Formal offer extended to the selected candidate.

Portfolio Review Tips:

• Highlight Webflow Expertise: Ensure your portfolio prominently features your best Webflow projects, showcasing design aesthetics, responsiveness, and interactive elements.
• Focus on Impact: For each project, articulate the problem you solved, your process, and the results achieved (e.g., improved conversion rates, enhanced user experience). Quantify achievements where possible.
• Showcase Process: Include examples of wireframes, user flows, or design iterations to demonstrate your design thinking and development methodology.
• Tailor to the Role: Emphasize projects similar to marketing sites, SaaS, or DTC brands, as preferred by the client.
• Loom Video Strategy: Use the 1-2 minute video to convey enthusiasm, succinctly explain your Webflow journey, and briefly highlight 1-2 key portfolio pieces.

Challenge Preparation:

• Understand Webflow Capabilities: Be prepared to discuss Webflow's features, limitations, and best practices for performance, SEO, and responsiveness.
• Practice Design & Development Scenarios: Anticipate questions about translating design concepts into Webflow, optimizing page speed, and implementing CMS structures.
• Articulate Your Process: Be ready to walk through your workflow from initial concept to final launch, explaining your decision-making at each stage.
• Demonstrate Problem-Solving: Prepare examples of how you've overcome technical challenges or design hurdles in past Webflow projects.

📝 Enhancement Note: The multi-stage interview process, including a specific homework assignment and a Loom video, is a structured operational approach to candidate vetting. The emphasis on portfolio review and practical assessment highlights the need for candidates to demonstrate tangible skills and a clear process, mirroring the due diligence in operations hiring.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for design and development. Mastery of its CMS, interactions, components, and responsive settings is essential.
• Figma: Primary tool for wireframing, UI design, and prototyping. Ability to export assets and design specifications accurately.
• HTML/CSS: Foundational web technologies for advanced customization and troubleshooting within Webflow.
• Animations/Interactions: Proficiency in Webflow's native animation and interaction builders.

Analytics & Reporting:

• Basic Analytics Integration: Familiarity with integrating tools like Google Analytics for tracking website performance and user behavior.
• Performance Monitoring Tools: Understanding of tools or methods to test and improve page speed (e.g., Google PageSpeed Insights).

CRM & Automation:

• While not a direct CRM role, understanding how websites integrate with marketing automation platforms or CRMs (e.g., for lead capture forms) is beneficial.
• Familiarity with form builders and data capture mechanisms within Webflow.

📝 Enhancement Note: The technology stack is specific to front-end web development. From an operations perspective, the emphasis on "optimizing for performance," "SEO," and "basic analytics integration" suggests a need for a developer who understands how their work contributes to broader business metrics and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A commitment to creating high-quality, pixel-perfect designs and robust, functional websites.
• Efficiency & Optimization: A drive to build sites that are not only beautiful but also performant, fast-loading, and conversion-focused.
• Collaboration & Communication: Ability to work effectively with design, marketing, and client teams through clear and proactive digital communication.
• Adaptability & Continuous Learning: Willingness to stay updated with Webflow's evolving features and best practices in web design and development.
• Ownership & Accountability: Taking responsibility for projects from concept through to launch and ongoing maintenance.

Collaboration Style:

• Digital-First: Primarily working through online communication channels (Slack, email, video calls).
• Project-Centric: Focusing on shared project goals and deliverables.
• Feedback-Oriented: Open to receiving and providing constructive feedback on designs and code.
• Client-Focused: Understanding client needs and translating them into effective web solutions.

📝 Enhancement Note: The "Operations Values" listed here are inferred from the job description's emphasis on quality, performance, and client success. These align with the operational drive for efficiency, effectiveness, and measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually stunning designs are also performant, responsive, and accessible within Webflow's framework.
• Managing Client Expectations: Effectively communicating technical possibilities and limitations to clients with varying levels of web knowledge.
• Staying Ahead of Webflow Updates: Continuously learning new features and best practices as Webflow evolves.
• Optimizing for Performance: Constantly striving to improve page load times and user experience metrics.
• Cross-Functional Dependencies: Coordinating effectively with other team members (designers, marketers) to ensure seamless project execution.

Learning & Development Opportunities:

• Advanced Webflow Certifications: Pursuing official Webflow certifications to deepen expertise.
• Conversion Rate Optimization (CRO) Training: Learning techniques to improve website conversion rates.
• SEO Best Practices: Enhancing knowledge of on-page and technical SEO relevant to Webflow sites.
• UX/UI Design Principles: Further developing skills in user research, information architecture, and interaction design.
• New Web Technologies: Exploring complementary technologies that enhance Webflow capabilities.

📝 Enhancement Note: The challenges and growth opportunities are framed from an operations perspective, focusing on continuous improvement, process optimization, and skill development that directly contributes to business objectives.

💡 Interview Preparation

Strategy Questions:

• Webflow Workflow: "Walk me through your typical process for building a marketing website from client brief to launch in Webflow. What are your key checkpoints for ensuring performance and responsiveness?" (Focus on process mapping, efficiency, and quality control.)
• Design-to-Development Handoff: "How do you ensure a smooth transition from design (e.g., Figma) to development in Webflow? What steps do you take to maintain design integrity and address potential technical issues?" (Focus on collaboration, communication, and process integration.)
• Problem-Solving Scenarios: "Describe a time you encountered a significant performance issue or a complex design challenge in Webflow. How did you diagnose the problem and what solution did you implement?" (Focus on analytical skills, technical acumen, and problem-solving methodology.)

Company & Culture Questions:

• Role Alignment: "Why are you interested in this specific Webflow Developer & Designer role with Hire Overseas, and how does it align with your career goals?" (Assess motivation and understanding of the company's mission.)
• Remote Work Philosophy: "How do you ensure productivity and effective communication in a 100% remote work environment?" (Evaluate self-management and communication skills.)
• Client Collaboration: "Describe your approach to working with clients or internal stakeholders to gather requirements and present design/development solutions." (Assess interpersonal and client-facing skills.)

Portfolio Presentation Strategy:

• Storytelling: For 1-2 key projects, tell a story: the client's challenge, your approach, the solutions implemented (design & development), and the positive outcomes.
• Highlight Process: Visually showcase wireframes, user flows, or development snippets that illustrate your methodology.
• Emphasize Webflow Specifics: Point out unique Webflow features you utilized (CMS, interactions) and how they solved specific problems.
• Quantify Results: If possible, share metrics related to conversion rates, page speed improvements, or user engagement.
• Be Prepared for Technical Deep Dives: Anticipate questions about specific Webflow techniques, CSS overrides, or SEO optimizations used.

📝 Enhancement Note: Interview preparation emphasizes demonstrating not just technical skill, but also a structured, process-driven approach to design and development, aligning with operational best practices. The focus on "storytelling," "quantifying results," and "process" mirrors what is expected in operations roles when presenting case studies.

📌 Application Steps

To apply for this operations-aligned Webflow Developer & Designer position:

• Submit your application through the provided Workable link.
• Curate Your Portfolio: Select your strongest Webflow projects that showcase modern design, clean code, responsive layouts, and ideally, marketing/SaaS/DTC experience. Ensure live links are functional and well-presented.
• Craft Your Resume: Tailor your resume to highlight Webflow development, Figma design, HTML/CSS proficiency, UX/UI principles, and any experience with SEO, A/B testing, or analytics integration. Use keywords from the job description.
• Record Your Loom Video: Prepare a concise 1-2 minute video introducing yourself. Briefly explain your passion for Webflow, highlight your key skills, and direct the viewer to your portfolio. Practice your delivery for clarity and enthusiasm.
• Research Hire Overseas: Understand their business model, client focus, and commitment to remote work. This will help you tailor your responses during interviews and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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