Webflow Developer & Designer

📍 Job Overview

Job Title: Webflow Developer & Designer Company: Hire Overseas Location: São Paulo, State of São Paulo, Brazil Job Type: FULL_TIME Category: Web Development & Design (GTM Operations Support) Date Posted: 2025-10-17T00:41:11.54 Experience Level: Mid-Level (2-4+ years) Remote Status: 100% Remote

🚀 Role Summary

• This role is crucial for supporting Go-To-Market (GTM) operations by developing and designing high-converting websites using Webflow, directly impacting lead generation and brand presentation.
• You will be responsible for the end-to-end lifecycle of website creation, from conceptualization and design through to development, deployment, and ongoing optimization, ensuring a seamless user experience.
• The position requires a strong blend of creative design acumen and technical Webflow development skills to translate marketing strategies into functional, visually appealing, and high-performing web assets.
• You will collaborate closely with design, marketing, and potentially sales operations teams to ensure website alignment with brand identity, conversion goals, and overall GTM objectives.

📝 Enhancement Note: While the core role is Webflow Development & Design, its direct impact on creating high-converting websites for marketing and GTM efforts positions it as a critical support function within the broader GTM operations ecosystem. The emphasis on optimization, conversion goals, and brand alignment points to its strategic value.

📈 Primary Responsibilities

• Design and develop modern, responsive websites and landing pages in Webflow that align with brand identity and user experience (UX) best practices.
• Translate wireframes, mockups, and design concepts into pixel-perfect, functional Webflow builds, leveraging Webflow CMS, interactions, and custom components.
• Own the visual storytelling across various web assets, including marketing sites, SaaS platforms, Direct-to-Consumer (DTC) pages, and CMS-driven layouts.
• Implement and optimize websites for search engine optimization (SEO), page speed, mobile responsiveness, and accessibility standards to maximize reach and user engagement.
• Collaborate closely with internal design and marketing teams to support content strategy, enhance conversion rates, and ensure consistent brand representation across all web properties.
• Maintain and iterate on existing Webflow projects, implementing necessary updates, improvements, and ensuring the technical health and performance of live sites.
• Utilize Webflow's capabilities to build interactive elements and dynamic content experiences that engage users and drive desired actions.
• Potentially integrate basic analytics tracking and A/B testing tools to measure website performance and inform optimization strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and technical development, focusing on creating assets that directly support GTM objectives. The emphasis on "high-converting websites," "conversion goals," and "visual storytelling across landing pages, marketing sites" indicates a role deeply intertwined with lead generation and customer acquisition efforts, typical of GTM operations support.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong understanding of design principles, web development fundamentals, and user experience concepts is essential. Candidates with degrees in Graphic Design, Web Design, Computer Science, or related fields may have a foundational advantage.

Experience:

• 2–4+ years of dedicated experience in Webflow development and website design.
• Proven track record of building and launching successful marketing websites, SaaS platforms, or DTC e-commerce sites.
• Experience working within fast-paced creative or GTM teams is highly beneficial.

Required Skills:

• Webflow Expertise: Deep proficiency in Webflow CMS, component building, interactions, animations, and responsive design settings.
• Web Design & UX/UI: Strong aesthetic eye for modern, clean design; ability to create intuitive user flows and visually appealing layouts.
• Figma Proficiency: Ability to effectively work with Figma files, translate designs into Webflow, and collaborate on design systems.
• HTML/CSS: Solid understanding of foundational web technologies for custom styling and troubleshooting within Webflow.
• Responsive Design: Expertise in ensuring websites perform flawlessly across all devices (desktop, tablet, mobile).
• Attention to Detail: Meticulous approach to design execution, code implementation, and final quality assurance.
• Visual Storytelling: Ability to craft compelling visual narratives that resonate with target audiences and support brand messaging.

Preferred Skills:

• SEO Best Practices: Familiarity with on-page SEO techniques and how to implement them within Webflow.
• Page Speed Optimization: Knowledge of techniques to improve website loading times for better user experience and search rankings.
• Accessibility Standards: Understanding and implementation of WCAG guidelines for inclusive web design.
• Conversion-Focused Design: Experience designing elements and layouts specifically aimed at increasing conversion rates.
• A/B Testing Tools: Familiarity with platforms for running A/B tests and optimizing landing pages based on data.
• Analytics Integration: Basic knowledge of integrating tools like Google Analytics for website performance tracking.
• CMS Structuring: Experience in architecting and managing Webflow CMS collections for efficient content management.
• Webflow Site Migrations: Experience in moving content or sites onto the Webflow platform.

📝 Enhancement Note: The required skills are heavily focused on Webflow and its associated design and development tools, directly aligning with the job title. Preferred skills like SEO, A/B testing, and analytics integration are critical for GTM operations support, as they enable data-driven optimization of marketing assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A comprehensive portfolio demonstrating at least 3-5 professional Webflow projects, with a focus on marketing sites, SaaS platforms, or DTC brands. Live site examples are highly preferred.
• Design & Development Integration: Evidence of seamless integration of design principles with functional Webflow development, showcasing how aesthetic choices support user experience and business objectives.
• Responsive Design Examples: Specific examples within the portfolio highlighting how responsive design was implemented to ensure optimal viewing across various devices.
• Interactivity & CMS Usage: Demonstrations of complex Webflow interactions, animations, or effective use of the Webflow CMS to manage dynamic content.

Process Documentation:

• Design-to-Development Workflow: Candidates should be prepared to discuss their typical workflow for taking a design concept from initial wireframes or mockups through to a fully developed and launched Webflow site.
• Optimization Strategy: Ability to articulate strategies employed to optimize websites for performance (speed, SEO, mobile) and conversion, supported by examples from their portfolio.
• Problem-Solving Approach: Examples of how they have addressed technical challenges or design hurdles encountered during Webflow development projects.

📝 Enhancement Note: The emphasis on a portfolio showcasing Webflow builds, responsive design, and interactivity is standard for a Webflow Developer role. However, for a GTM-aligned position, the portfolio should also implicitly demonstrate an understanding of conversion goals and user journeys. The "Process Documentation" section can be enhanced to explicitly ask for documentation of how they translate GTM requirements into web assets.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for mid-level Webflow Developers & Designers in Brazil, with a remote, USD-paid compensation structure, a competitive salary range would typically fall between $2,000 - $3,500 USD per month. This estimate considers the experience level (2-4+ years), the specialized skill set in Webflow, the 100% remote nature, and the USD payout, which often commands a premium.

Benefits:

• Paid in USD: Bi-monthly payouts on the 15th and 30th, offering financial stability and convenience.
• Paid Time Off (PTO): Up to 14 days annually, accrued from the first day of employment, providing flexibility for rest and personal needs.
• Flexible Holiday Observance: Ability to observe holidays based on the employee's specific location, promoting cultural inclusivity.
• 100% Remote Work: The freedom to work from any location, offering significant work-life balance and flexibility.
• Creative Autonomy: Significant ownership over web presence design and development, allowing for creative expression and direct impact.
• Collaboration: Opportunity to work with forward-thinking, high-growth teams, fostering a dynamic and innovative work environment.

Working Hours:

• This is a full-time role, typically requiring around 40 hours per week. While the work is 100% remote, candidates will need to be available for collaboration during core working hours that align with the teams they support. Flexibility in scheduling may be possible, provided deliverables are met and team collaboration is maintained.

📝 Enhancement Note: The salary range is estimated based on general market data for remote Webflow developers, factoring in the USD payment and Brazil location. It's crucial to note that specific compensation can vary significantly based on the client, the exact scope of responsibilities, and the candidate's demonstrated experience. The benefits are directly listed from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruitment / Remote Talent Solutions (Hire Overseas specializes in connecting companies with remote talent). Company Size: The provided data does not specify the exact size of Hire Overseas, but as a platform connecting multiple clients, it likely operates as a medium-sized organization focused on talent acquisition and outsourcing solutions. The client companies they serve can vary widely in size, from startups to established enterprises. Founded: The founding date for Hire Overseas is not specified, but their operational model suggests a focus on modern remote work solutions and talent sourcing.

Team Structure:

• Operations Team Aspect 1: As a remote talent provider, Hire Overseas likely has internal teams focused on recruitment, candidate sourcing, client management, and operations. The Webflow Developer & Designer will be placed with one of their client companies.
• Operations Team Aspect 2: The reporting structure for this role will be within the client company's marketing or GTM team, likely reporting to a Marketing Manager, Head of Growth, or a similar leadership role.
• Operations Team Aspect 3: Collaboration will be cross-functional, involving close interaction with design, marketing content creators, and potentially sales operations or product teams to ensure website alignment with broader business objectives.

Methodology:

• Operations Process 1: Hire Overseas's methodology likely involves rigorous candidate vetting and matching processes to ensure alignment between client needs and candidate skills. For this role, they are seeking candidates who can demonstrate a strong understanding of creating high-converting web assets that support GTM strategies.
• Operations Process 2: The client company's methodology will involve iterative website development and design, focusing on data-driven insights from user behavior, A/B testing, and conversion metrics to continuously improve web presence.
• Operations Process 3: Emphasis will be placed on efficient workflow management, utilizing Webflow's capabilities for rapid prototyping, development, and deployment of marketing collateral.

Company Website: https://hireoverseas.com/

📝 Enhancement Note: The context here is that Hire Overseas is a facilitator. The "Team & Company Context" primarily describes Hire Overseas's operational model and then infers the likely environment within the client company where the candidate will be placed. The focus is on the GTM support aspect.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level position, typically requiring 2-4+ years of experience. It's a hands-on, individual contributor role focused on specialized technical and design execution. It's ideal for professionals looking to deepen their expertise in Webflow and contribute directly to GTM success.

Reporting Structure: The candidate will report to a manager within the client company's marketing or GTM department. This could be a Marketing Manager, Head of Digital Marketing, or a similar role. The reporting structure will likely involve regular check-ins on project status, performance metrics, and strategic alignment.

Operations Impact:

• Direct GTM Support: The Webflow Developer & Designer will have a significant impact on the effectiveness of GTM campaigns by creating visually appealing, high-performing, and conversion-optimized websites and landing pages.
• Brand Representation: They are the custodians of the company's online brand presence, ensuring consistency and a professional image across all digital touchpoints.
• Lead Generation Efficiency: By optimizing websites for speed, SEO, and user experience, the role directly contributes to improving lead quality and quantity, which is a key GTM metric.
• Data-Driven Optimization: The ability to integrate and interpret data from A/B tests and analytics will enable continuous improvement of marketing efforts, directly impacting revenue potential.

Growth Opportunities:

• Specialization: Deepen expertise in advanced Webflow features, Webflow CMS architecture, and complex animations.
• GTM Strategy Involvement: Progress to roles with more input on GTM strategy, potentially influencing campaign direction and conversion funnels.
• Leadership Potential: With demonstrated success and leadership in project execution, opportunities may arise to lead web development initiatives or mentor junior designers/developers.
• Cross-Functional Skill Development: Gain exposure to SEO, conversion rate optimization (CRO), basic analytics, and marketing automation by working closely with other GTM functions.
• Client-Side Progression: Within a client company, this role could evolve into a Senior Web Developer, Lead Designer, or even a Digital Marketing Specialist role with broader responsibilities.

📝 Enhancement Note: This section frames the role within the context of GTM operations and career progression. It emphasizes the direct impact on revenue-generating activities and potential pathways for growth beyond pure development.

🌐 Work Environment

Office Type: 100% Remote. This implies a distributed team environment where collaboration occurs primarily through digital communication tools. Office Location(s): The role is based in São Paulo, Brazil, but the "100% remote" aspect means the candidate can work from anywhere, with the understanding that their primary location is noted for administrative purposes. The company likely values flexibility and global talent.

Workspace Context:

• Collaborative Environment: While remote, the role is designed to foster collaboration with design-forward, high-growth teams. This suggests a dynamic and communicative virtual workspace where ideas are shared freely.
• Operations Tools & Technology: The primary tools will be Webflow and Figma. Candidates should be comfortable using project management software, communication platforms (e.g., Slack, Zoom), and potentially cloud-based design and development tools.
• Operations Team Interaction: Regular virtual meetings, stand-ups, and collaborative sessions will be key to staying connected with the team, sharing progress, and receiving feedback.

Work Schedule:

• Full-time, approximately 40 hours per week. The remote nature offers flexibility, but candidates must be mindful of potential time zone differences when collaborating with international teams or clients. Core availability for critical meetings and team syncs will be expected.

📝 Enhancement Note: This section focuses on the practicalities of the remote work environment and how it facilitates collaboration and productivity for a role that is integral to GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume, Loom video introduction, and Webflow portfolio link.
• Video Introduction: A 1-2 minute Loom video to introduce yourself and highlight Webflow experience. This is a key step for assessing communication skills and passion for the role.
• Role-Specific Assessment (Homework): A practical assignment tailored to the position, likely involving a small Webflow design or development task to assess hands-on skills and problem-solving abilities.
• Recruitment Interview: An initial screening with Hire Overseas's talent team to assess general fit, experience, and understanding of remote work.
• Executive Interview: A meeting with senior leadership at Hire Overseas to discuss career aspirations, alignment with company values, and overall suitability.
• Client Interview: The final stage, involving an interview with the client team you would be supporting. This is where you'll discuss specific project needs, team dynamics, and how your skills align with their GTM objectives.

Portfolio Review Tips:

• Highlight GTM Impact: For each project in your portfolio, clearly articulate the objective (e.g., increase lead generation, improve user engagement, support a product launch) and the specific Webflow features and design choices you used to achieve it.
• Showcase "Before & After" or Problem/Solution: If possible, demonstrate how your work improved a previous state or solved a specific challenge for the client. This is crucial for demonstrating impact.
• Quantify Results: Whenever possible, include metrics or data that illustrate the success of your projects (e.g., "increased conversion rate by X%", "improved page load time by Y seconds," "supported Z% increase in organic traffic").
• Video Introduction Strategy: Use your Loom video to convey enthusiasm, clearly state your years of Webflow experience, and briefly highlight 1-2 standout projects from your portfolio that are most relevant to GTM and conversion optimization.
• Prepare for Technical & Design Questions: Be ready to discuss your design process, your approach to responsive design, your experience with Webflow CMS, and how you optimize for performance and SEO.

Challenge Preparation:

• Webflow-Specific Challenge: Expect a practical assessment that may involve designing a landing page section, creating a specific Webflow interaction, or structuring a CMS collection based on a given brief.
• Focus on Efficiency & Scalability: Demonstrate an understanding of how to build reusable components and structure your Webflow projects for maintainability and future scalability.
• Communicate Your Process: During the challenge, articulate your thought process. Explain why you're making certain design or development choices, especially in relation to conversion goals or user experience.

📝 Enhancement Note: This section provides actionable advice tailored to the application process, emphasizing how to best present skills and experience relevant to a GTM-aligned Webflow role. The focus is on demonstrating impact and understanding of conversion-driven design.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and design. Mastery of its full suite of features, including CMS, interactions, components, and global settings, is essential.
• Figma: The primary tool for design mockups, wireframing, and UI/UX design. Proficiency in creating, interpreting, and exporting assets from Figma is required.
• HTML/CSS: Fundamental for custom styling, troubleshooting, and advanced styling within Webflow.

Analytics & Reporting:

• Google Analytics (or similar): Familiarity with integrating and interpreting basic analytics data to understand user behavior, traffic sources, and conversion rates.
• Webflow Analytics: Understanding of the built-in analytics features within Webflow.
• A/B Testing Tools (e.g., Google Optimize, VWO, Optimizely): Bonus if familiar with setting up and analyzing A/B tests to optimize website elements.

CRM & Automation:

• Basic CRM Understanding: While not a direct CRM role, understanding how websites feed leads into CRMs (e.g., Salesforce, HubSpot) is beneficial for understanding conversion goals.
• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Familiarity with how landing pages and forms integrate with marketing automation tools.

📝 Enhancement Note: This section highlights the essential tools for this role, with a clear emphasis on Webflow and Figma. The inclusion of analytics and CRM/automation tools points towards the GTM operational context, where website performance is directly tied to lead generation and marketing campaign success.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on modern design and leveraging Webflow's capabilities to create unique and engaging web experiences.
• Efficiency & Performance: Dedication to building fast, scalable, and optimized websites that deliver tangible results.
• Collaboration & Communication: A culture that values open communication, constructive feedback, and teamwork, especially within a remote setting.
• User-Centricity: A commitment to designing and developing with the end-user in mind, ensuring intuitive navigation and a positive experience.
• Impact-Driven: A focus on delivering work that has a measurable impact on business objectives, such as lead generation and brand awareness.

Collaboration Style:

• Cross-Functional Integration: Active participation in discussions with marketing, design, and potentially sales teams to ensure website development aligns with overall GTM strategy.
• Process Review & Feedback: Willingness to participate in design reviews, code reviews, and provide/receive constructive feedback to improve project outcomes.
• Knowledge Sharing: Proactive sharing of Webflow tips, design trends, and optimization techniques with team members to foster collective growth.

📝 Enhancement Note: This section infers typical values and collaboration styles found in creative and GTM-focused teams that leverage platforms like Webflow. The emphasis is on creating a productive and impactful remote work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Effectively translating complex design visions into functional Webflow builds while adhering to platform limitations and best practices.
• Optimizing for Performance Across Diverse Devices: Ensuring consistent speed, responsiveness, and user experience across a wide range of devices and browsers.
• Keeping Pace with Webflow Updates & Trends: Continuously learning and adapting to new Webflow features, design trends, and web development best practices.
• Remote Collaboration Nuances: Navigating communication and project management effectively within a fully remote team, potentially across different time zones.
• Translating GTM Objectives into Web Assets: Ensuring that the technical and design execution directly supports the underlying marketing and sales goals.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Opportunities to delve into advanced Webflow features, custom code, and complex CMS structures.
• Conversion Rate Optimization (CRO) Skills: Learning to apply CRO principles and A/B testing methodologies to website design and development.
• SEO Implementation: Developing deeper expertise in SEO best practices and their practical application within Webflow.
• Cross-Functional Exposure: Gaining insights into broader marketing strategies, content creation, and sales enablement processes.
• Industry Certifications: Pursuing Webflow certifications or other relevant certifications in design or digital marketing.

📝 Enhancement Note: This section anticipates common challenges and growth pathways for a Webflow Developer & Designer in a GTM context, providing candidates with a realistic outlook and areas for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a high-converting Webflow landing page." (Focus on your workflow from understanding objectives to final deployment and optimization.)
• "How do you balance creative design aspirations with the need for website performance and SEO optimization in Webflow?" (Demonstrate your understanding of trade-offs and best practices.)
• "Walk me through a challenging Webflow project from your portfolio. What was the objective, what were the hurdles, and how did you overcome them? What was the outcome?" (Prepare a specific case study with quantifiable results if possible.)

Company & Culture Questions:

• "What interests you about working with a remote-first talent company like Hire Overseas and potentially for one of their clients?" (Research Hire Overseas's mission and values.)
• "How do you approach collaboration and communication within a fully remote team?" (Highlight your proactive communication strategies and experience with collaboration tools.)
• "What are your thoughts on user experience and conversion optimization in web design?" (Showcase your understanding of how design impacts business goals.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by the impact achieved. For each project, clearly state the client, the objective, your role, the key Webflow features used, and the results.
• Highlight GTM Relevance: Emphasize projects that directly supported marketing campaigns, lead generation, or brand building. Use metrics to demonstrate success where possible.
• Be Ready to Demo: Have specific examples within your live sites ready to showcase, particularly concerning responsiveness, interactions, or CMS functionality.
• Loom Video: Ensure your Loom video is concise, energetic, and effectively summarizes your Webflow expertise and passion for creating impactful websites.

📝 Enhancement Note: This section provides targeted interview preparation advice, focusing on questions that assess a candidate's GTM understanding, Webflow skills, and remote work readiness.

📌 Application Steps

To apply for this operations support position:

• Submit your updated resume, a 1-2 minute Loom video introducing yourself and your Webflow experience, and a link to your Webflow portfolio (live site examples preferred) via the application portal.
• Portfolio Curation: Ensure your portfolio clearly showcases your Webflow development and design skills, with a focus on marketing sites, SaaS, or DTC projects. Highlight projects where you contributed to conversion optimization or lead generation.
• Resume Optimization: Tailor your resume to highlight your 2-4+ years of Webflow experience, proficiency in Figma, HTML/CSS, and any experience with SEO, A/B testing, or analytics. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your approach to responsive and performance optimization, and your experience with Webflow CMS. Be ready to discuss your portfolio projects in detail, focusing on their GTM impact.
• Company Research: Familiarize yourself with Hire Overseas's mission and their approach to remote talent solutions. Understand the types of clients they serve and the typical needs of high-growth, remote-first companies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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