Web Developer & Designer (Webflow & Shopify)

📍 Job Overview

Job Title: Web Developer & Designer (Webflow & Shopify)
Company: Hire Overseas
Location: Argentina
Job Type: Full-time
Category: Revenue Operations, Sales Operations, GTM Operations (Indirectly supporting GTM through web presence and conversion optimization)
Date Posted: 2025-10-17
Experience Level: Mid-Level (3-5+ years)
Remote Status: 100% Remote

🚀 Role Summary

• This role focuses on the GTM enablement through the creation and optimization of digital assets, specifically websites built on Webflow and Shopify, to drive lead generation and conversion.
• You will be instrumental in translating marketing and sales strategies into tangible, high-performing web experiences.
• The position requires a blend of creative design in Figma and robust technical development skills to ensure seamless execution from concept to launch.
• You will manage the end-to-end lifecycle of website projects, directly impacting user acquisition and customer journey optimization.

📝 Enhancement Note: While this role is not a traditional Revenue Operations or Sales Operations role, its impact on GTM strategy is significant. The ability to build and optimize conversion-focused websites directly influences lead generation, customer acquisition cost (CAC), and ultimately, revenue. Therefore, it's categorized under GTM Operations enablement.

📈 Primary Responsibilities

• Conceptualize, design, and develop high-converting websites using Webflow and/or Shopify, ensuring alignment with GTM strategies and brand guidelines.
• Create comprehensive wireframes, mockups, and stylescapes in Figma, translating creative visions into actionable development plans.
• Implement SEO best practices and performance optimization techniques to enhance website visibility, speed, and user experience, thereby improving lead quality and volume.
• Manage the full project lifecycle, from initial planning and design to development, testing, and final launch, ensuring timely delivery and adherence to project scope.
• Collaborate with marketing and sales teams to refine user experience (UX) and user flows, ensuring seamless customer journeys that support conversion goals.
• Conduct thorough testing across various devices and browsers to guarantee a flawless and responsive user experience, minimizing friction points in the GTM funnel.
• Implement and manage e-commerce functionalities within Shopify, focusing on optimizing the checkout process to reduce cart abandonment and increase sales conversion rates.
• Develop and maintain a cohesive design language and component system to ensure brand consistency across all digital properties.

📝 Enhancement Note: The responsibilities highlight a direct impact on GTM functions by focusing on conversion optimization, SEO, and user experience, all critical for lead generation and sales enablement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in web design and development is paramount. Experience: 3-5+ years of hands-on experience designing and building complete websites, with a significant focus on Webflow and/or Shopify platforms.

Required Skills:

• Webflow & Shopify Expertise: Proven ability to design and build fully functional, responsive websites within Webflow and/or Shopify environments.
• Figma Proficiency: Advanced skills in Figma for wireframing, UI design, component creation, and prototyping.
• Responsive Design: Deep understanding and practical application of responsive design principles to ensure optimal user experience across all devices.
• Conversion Rate Optimization (CRO): Demonstrated understanding of CRO principles and experience implementing design/development strategies to improve conversion rates.
• Project Management: Ability to independently manage multiple projects, prioritize tasks, and meet deadlines effectively.
• Communication & Collaboration: Excellent verbal and written communication skills, with a collaborative mindset to work effectively with cross-functional teams.
• Design Fundamentals: Strong aesthetic sense, with expertise in typography, composition, color theory, and user-centered design principles.

Preferred Skills:

• Webflow Interactions & Animations: Experience creating advanced animations and interactions within Webflow to enhance user engagement.
• E-commerce UX & Optimization: Familiarity with e-commerce best practices, user experience design for online stores, and checkout funnel optimization.
• SEO Principles: Understanding of on-page SEO techniques relevant to website structure, content, and performance.
• Performance Optimization: Knowledge of website performance best practices and tools for analysis and improvement.
• Basic HTML/CSS: Understanding of underlying web technologies to troubleshoot or enhance custom functionalities.

📝 Enhancement Note: The required skills emphasize practical, platform-specific expertise (Webflow, Shopify, Figma) and a results-oriented approach (CRO, SEO, performance), aligning with the GTM enablement focus of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Website Case Studies: Showcase 2-3 full website projects designed and built by you. Each case study should detail the project's objectives, your role, the design process, technical implementation, and measurable results (e.g., conversion rate improvements, traffic increases, engagement metrics).
• Figma Design Files: Examples of wireframes, design mockups, and component systems created in Figma, demonstrating your design process and attention to detail.
• Webflow/Shopify Project Demos: Live links to websites you've built, with specific call-outs to unique features, design elements, or performance optimizations implemented.
• Problem/Solution Documentation: Articulate the specific challenges faced during a project and how your design and development solutions addressed them, particularly those impacting GTM goals.

Process Documentation:

• Workflow Design: Evidence of planning and structuring website development workflows, from initial concept to final deployment.
• Design System Implementation: Examples of establishing or adhering to design systems for consistency and efficiency in website builds.
• Performance & SEO Audits: Documentation or examples of how you approach website performance analysis and SEO implementation/audits.
• Testing & QA Protocols: Description of your testing methodologies to ensure cross-browser compatibility, responsiveness, and overall user experience quality.

📝 Enhancement Note: A strong portfolio demonstrating end-to-end project ownership and measurable results is critical for this role, as it directly validates the candidate's ability to execute on GTM-supporting web development and design initiatives.

💵 Compensation & Benefits

Salary Range: As a remote role based in Argentina, and considering the 3-5+ years of experience and specialized skills in Webflow/Shopify/Figma, a competitive salary range for a Web Developer & Designer would typically fall between USD $2,000 - $3,500 per month. This estimate is based on industry benchmarks for remote tech talent in Argentina, factoring in cost of living, demand for these specific skills, and the company's commitment to paying in USD.

Benefits:

• Paid in USD: Bi-monthly payouts on the 15th and 30th, providing stable foreign currency income.
• Paid Time Off (PTO): Up to 14 days annually, accrued from Day 1, offering flexibility and work-life balance.
• Holiday Observance: Paid holidays based on the employee's local jurisdiction, respecting regional customs.
• 100% Remote Work: Complete freedom to work from any location, eliminating commute stress and offering flexibility.
• Creative Freedom: Opportunity to design, build, and ship complete web experiences, fostering innovation and personal growth.
• Impactful Role: Contribution to an AI-powered marketing platform, working on cutting-edge technology in SEO and advertising.

Working Hours: The role is full-time, generally expected to align with approximately 40 hours per week. While 100% remote, candidates may be expected to be available for core collaboration hours to facilitate effective teamwork with global or distributed teams.

📝 Enhancement Note: The salary estimate is based on research of remote developer salaries in Argentina for mid-level positions requiring specialized platform skills, cross-referenced with general international remote work compensation trends. The benefits are directly extracted from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically an AI-powered marketing platform focused on SEO and advertising. This industry context implies a fast-paced, innovative, and data-driven environment. Company Size: While not explicitly stated, Hire Overseas typically works with a range of clients, suggesting a dynamic environment that might support both growing startups and established companies. The company itself likely operates as a talent marketplace or agency. Founded: Information not provided, but the focus on AI and modern web technologies suggests a company with a forward-thinking approach.

Team Structure:

• Cross-Functional Collaboration: You'll likely collaborate with marketing strategists, SEO specialists, content creators, and potentially other developers and designers within client organizations or Hire Overseas' internal teams.
• Client-Facing Operations: As part of Hire Overseas, your work will often be client-facing, requiring clear communication and alignment with client objectives.
• Remote-First Environment: The team operates in a 100% remote setting, emphasizing asynchronous communication, clear documentation, and self-management.

Methodology:

• Data-Driven Design & Development: Emphasis on creating web experiences that are not only aesthetically pleasing but also performant and conversion-focused, leveraging data to inform decisions.
• Agile & Iterative Approach: Likely to involve iterative development cycles, with continuous testing, feedback, and refinement to optimize outcomes.
• AI Integration: The company's core offering is an AI-powered platform, suggesting that innovation, technology adoption, and data analysis are central to its operations.

Company Website: https://hireoverseas.com/

📝 Enhancement Note: The company culture is inferred from its service offering (talent solutions for remote work, AI-powered marketing) and the nature of the role itself. The emphasis is on remote collaboration, client success, and leveraging technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Developer & Designer. It requires a solid foundation of 3-5+ years of experience and the ability to work independently, manage projects, and deliver high-quality results without constant supervision. It's a hands-on technical role with significant creative input. Reporting Structure: You will likely report to a Project Manager, Team Lead, or a Head of Design/Development within Hire Overseas or directly to a client's project lead, depending on the assignment. The remote nature implies a focus on deliverable-based management. Operations Impact: Your work directly impacts the Go-To-Market (GTM) strategy by building and optimizing the primary digital touchpoints for potential customers. This includes enhancing website performance, improving user experience, driving SEO visibility, and directly contributing to lead generation and conversion rates, which are key revenue drivers.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow or Shopify, or explore other emerging web development and design technologies.
• Advanced CRO & Performance Tuning: Develop advanced skills in A/B testing, conversion rate optimization strategies, and complex performance tuning.
• Project Leadership: Potentially move into roles managing larger or more complex website projects, mentoring junior team members, or leading design/development initiatives.
• Client Relationship Management: Develop skills in client communication and strategic consultation, becoming a trusted advisor on web presence and digital strategy.
• Exposure to AI Marketing Tech: Gain experience working with cutting-edge AI tools and platforms that are revolutionizing SEO and advertising.

📝 Enhancement Note: The growth opportunities are framed around deepening technical expertise, expanding strategic impact, and leveraging the unique aspects of working with an AI-focused marketing tech company.

🌐 Work Environment

Office Type: 100% remote, meaning there is no physical office. The work environment is entirely digital and distributed. Office Location(s): While the role is based in Argentina, the 100% remote nature means you can work from anywhere within Argentina or potentially other approved locations, offering significant flexibility.

Workspace Context:

• Digital Collaboration Hub: Your workspace will be your home office, equipped with reliable internet and necessary hardware. Collaboration will occur primarily through digital tools like Slack, project management software, video conferencing, and Figma.
• Technology Stack Access: You will have access to industry-standard design and development tools, including Webflow, Shopify, Figma, and potentially project management and communication platforms provided by Hire Overseas or its clients.
• Independent Work Environment: The role requires self-discipline and the ability to create a productive work environment independently, managing distractions and maintaining focus.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected. Flexibility exists in when you work, as long as deliverables are met and you can attend scheduled meetings. This allows for better work-life integration, especially for those managing personal commitments or working across different time zones for client collaboration.

📝 Enhancement Note: The work environment is defined by its remote nature, emphasizing the need for self-management, digital communication proficiency, and a disciplined approach to productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume, Loom video, and portfolio link. This is the crucial first step to showcase personality, communication skills, and project highlights.
• Video Introduction (Loom): A 1-2 minute Loom video where you introduce yourself and discuss a recent Webflow or Shopify project. This is a key differentiator and your chance to make a personal connection.
• Role-Specific Assessment (Homework): You may be asked to complete a practical assignment tailored to the role, such as a small design challenge or a brief coding task, to assess your technical skills and problem-solving approach.
• Recruitment Interview: An initial screening with Hire Overseas' talent team to assess your overall fit, experience, and motivation.
• Executive Interview: A meeting with senior leadership to discuss your career aspirations, alignment with Hire Overseas' values, and potential for long-term growth.
• Client Interview: The final stage involves meeting with the client team you would be supporting, to assess your suitability for their specific project and team dynamics.

Portfolio Review Tips:

• Curate Selectively: Highlight 2-3 of your strongest, most relevant projects. Quality over quantity.
• Showcase Full Lifecycle: For each project, detail the problem, your design/development process, the tools used (Webflow, Shopify, Figma), and most importantly, the results achieved (e.g., "Increased conversion rate by 15%," "Reduced page load time by 2 seconds").
• Visual Storytelling: Use visuals (screenshots, mockups, short video clips) to illustrate your design decisions and the final product.
• Highlight Webflow/Shopify/Figma Use: Clearly articulate your specific contributions and expertise within these platforms.
• Address CRO/SEO Impact: Explicitly mention how your work contributed to conversion optimization, SEO improvements, or other GTM objectives.

Challenge Preparation:

• Understand the Platforms: Be ready to discuss your experience with Webflow, Shopify, and Figma in detail.
• Prepare Case Studies: Have specific examples ready to discuss how you've tackled design challenges, implemented features, optimized performance, and improved conversions.
• Practice Your Loom Video: Rehearse your introduction and project highlight to be concise, engaging, and professional.
• Research Hire Overseas: Understand their mission, how they operate as a remote talent provider, and their focus on AI-powered marketing.

📝 Enhancement Note: The application process emphasizes practical demonstration of skills through a portfolio and a Loom video, with a structured interview process designed to assess both technical capability and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: For building dynamic, responsive websites with advanced design capabilities. Proficiency in its designer interface, CMS, and potentially custom code integration is key.
• Shopify: For e-commerce website development, theme customization, app integration, and checkout optimization.
• Figma: The primary tool for wireframing, UI design, prototyping, and creating design systems.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, conversion rates, and campaign performance.
• Webflow/Shopify Analytics: Native reporting tools within the platforms for e-commerce metrics, site performance, and user engagement.
• SEO Tools (e.g., SEMrush, Ahrefs, Google Search Console): Familiarity with tools for keyword research, site audits, and performance monitoring.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how website forms and lead generation efforts integrate with CRM systems for sales and marketing follow-up.
• Marketing Automation Platforms (e.g., Mailchimp, ActiveCampaign): Awareness of how website integrations support email marketing and lead nurturing workflows.
• Project Management Tools (e.g., Asana, Trello, Jira): Essential for managing tasks, timelines, and team collaboration in a remote environment.

📝 Enhancement Note: The technology stack is heavily focused on the core platforms (Webflow, Shopify, Figma) essential for the role, complemented by standard GTM and project management tools.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, performant, and aesthetically pleasing web solutions that meet client objectives.
• Innovation & Adaptability: Embracing new technologies and methodologies, particularly AI, to stay at the forefront of marketing and web development.
• Client-Centricity: Prioritizing client success and delivering solutions that directly contribute to their business goals, especially in lead generation and revenue growth.
• Collaboration & Transparency: Fostering an environment of open communication, knowledge sharing, and mutual support within a distributed team.
• Ownership & Accountability: Taking responsibility for projects from start to finish, demonstrating a proactive and self-driven approach.

Collaboration Style:

• Asynchronous Communication: Reliance on written communication (Slack, project management tools) and well-documented updates to facilitate collaboration across different time zones.
• Virtual Teamwork: Active participation in video calls for meetings, design reviews, and team sync-ups, maintaining engagement and clarity.
• Feedback Loops: Openness to providing and receiving constructive feedback on designs, code, and project approaches to drive continuous improvement.
• Cross-Functional Synergy: Working closely with marketing, SEO, and content specialists to ensure a holistic approach to web presence and GTM strategy.

📝 Enhancement Note: The values and collaboration style are inferred from the company's focus on remote work, client success, and advanced marketing technology, emphasizing professionalism, adaptability, and effective digital communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Performance: The ongoing challenge of creating visually stunning websites that also load quickly and perform optimally across all devices and bandwidths.
• Client Expectation Management: Effectively managing diverse client expectations, project scopes, and feedback in a remote, client-facing capacity.
• Keeping Pace with Technology: The rapid evolution of web technologies, design tools, and AI marketing platforms requires continuous learning and adaptation.
• Independent Problem-Solving: Resolving technical or design issues independently without immediate in-person support, requiring strong analytical and resourcefulness skills.

Learning & Development Opportunities:

• Platform Mastery: Opportunities to become a recognized expert in Webflow and Shopify through ongoing projects and potentially certifications.
• Advanced CRO & UX Training: Access to resources or training that deepen understanding of conversion rate optimization and user experience design principles.
• AI Marketing Integration: Learning how to leverage AI tools for SEO, content generation, and campaign optimization within the marketing platform.
• Exposure to Diverse Projects: Working on a variety of client projects across different industries can broaden your portfolio and problem-solving experience.

📝 Enhancement Note: Challenges are framed around the inherent complexities of web development/design and remote client work, while growth opportunities focus on skill enhancement and leveraging the company's unique AI marketing focus.

💡 Interview Preparation

Strategy Questions:

• "Describe a Webflow/Shopify project where you significantly improved conversion rates. What was your process, and what were the results?" Prepare a case study detailing the problem, your design/development solution, and quantifiable outcomes.
• "How do you balance creative design with technical constraints and performance optimization?" Discuss your approach to making design decisions that are both aesthetically pleasing and technically feasible/performant.
• "Walk me through your process for taking a website from initial concept in Figma to a fully launched site." Outline your end-to-end workflow, emphasizing your project management and execution capabilities.

Company & Culture Questions:

• "Why are you interested in working with Hire Overseas and our AI-powered marketing platform?" Research Hire Overseas, understand their mission, and articulate how your skills align with their vision.
• "How do you adapt to working in a 100% remote environment?" Discuss your strategies for communication, time management, and maintaining productivity.
• "How do you ensure your work contributes to a client's GTM or revenue goals?" Connect your web development and design skills directly to business objectives like lead generation and sales.

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, tell a story: the client's challenge, your innovative solution, and the impactful results.
• Quantify Everything: Use numbers and data whenever possible to demonstrate the impact of your work (e.g., "% increase in leads," "X seconds faster load time").
• Highlight Your Role: Clearly articulate what you specifically did in each project, especially if it was a collaborative effort.
• Showcase Figma & Webflow/Shopify: Demonstrate your proficiency with these tools, perhaps by showing design iterations or unique platform features you implemented.
• Prepare for Technical Deep Dives: Be ready to answer questions about specific design choices, development techniques, or performance optimization strategies.

📝 Enhancement Note: Interview preparation advice is tailored to assess the candidate's practical skills, understanding of business impact, and suitability for a remote, client-focused role within an innovative tech company.

📌 Application Steps

To apply for this Web Developer & Designer position:

• Submit your application through the Workable link provided.
• Craft a compelling portfolio: Ensure your portfolio highlights 2-3 full website case studies demonstrating your design and development expertise in Webflow and/or Shopify, with a clear focus on measurable results (conversion rates, performance).
• Record a concise Loom video: Introduce yourself, share your passion for web design and development, and walk through a recent Webflow or Shopify project you're proud of (1-2 minutes).
• Tailor your resume: Emphasize your experience with Webflow, Shopify, Figma, responsive design, SEO, and conversion optimization. Use keywords relevant to GTM enablement and digital asset creation.
• Research Hire Overseas: Understand their business model, their focus on AI-powered marketing, and what makes them a unique employer for remote talent.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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