UX Writer

📍 Job Overview

Job Title: UX Writer

Company: OnTarget Communications

Location: Tel Aviv, Israel / Herzliya, Israel

Job Type: Full-time, Employed

Category: User Experience (UX) / Content Strategy

Date Posted: September 29, 2025

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on crafting clear, concise, and user-centered copy for digital products, ensuring an intuitive and accessible user experience across web and mobile platforms.

• You will be instrumental in defining and implementing content guidelines and best practices to enhance user engagement and comprehension within a B2B/SaaS context.

• This position requires close collaboration with cross-functional teams, including product, engineering, and marketing, to deeply understand product offerings and user needs.

• The UX Writer will play a key role in translating complex product functionalities and business goals into user-friendly language, directly impacting product usability and customer satisfaction.

📝 Enhancement Note: While the title is "UX Writer," the description indicates a strong emphasis on content strategy within a B2B/SaaS environment, particularly in Fintech/AdTech. The role requires not just writing but also contributing to usability best practices and user research, positioning it as a strategic content role within the product development lifecycle.

📈 Primary Responsibilities

• Develop and write clear, concise, and engaging user interface (UI) copy for web and mobile applications, including microcopy, button labels, navigation elements, and calls to action.

• Craft effective error messages, confirmation dialogues, and onboarding flows that guide users and minimize friction.

• Create and maintain in-app help content, FAQs, and instruction guides that empower users to effectively utilize product features.

• Collaborate with UX/UI designers to ensure copy is integrated seamlessly with visual design elements and contributes to a cohesive user experience.

• Partner with product managers and engineers to understand product roadmaps, feature specifications, and user stories, translating technical details into user-friendly language.

• Conduct user research and analyze usability testing feedback to identify areas for content improvement and iterate on existing copy.

• Advocate for user-centered content principles and provide guidance on best practices for usability and content design to other team members.

• Ensure all UX copy adheres to established brand voice, tone, and content guidelines.

• Participate in content strategy discussions and contribute to the overall information architecture and content planning for new features and products.

• Edit and proofread existing UX copy to maintain consistency, clarity, and accuracy across all product touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of core UX writing tasks with a strategic component involving user research, content strategy, and team guidance, suggesting a mid-to-senior level role that influences product content decisions.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in UX writing, content design, or technical writing, with a significant focus on B2B/SaaS products.

• Proven track record of creating compelling and user-friendly content for web and mobile applications.

Required Skills:

• UX Writing Expertise: Demonstrated ability to write clear, concise, and effective copy for user interfaces, microcopy, error messages, and help documentation.

• B2B/SaaS Experience: Deep understanding of the nuances and user needs within business-to-business software-as-a-service environments.

• User Research & Usability Testing: Proficiency in conducting and utilizing user research, A/B testing, and usability testing to inform content decisions and improvements.

• Content Strategy & Information Architecture: Ability to contribute to content strategy, information architecture, and content planning.

• Collaboration & Cross-functional Communication: Excellent interpersonal skills for effective collaboration with designers, product managers, engineers, and marketing teams.

• Excellent English Language Skills: Superior written and verbal communication skills in English, with a keen eye for grammar, style, and clarity.

• Content Guidelines & Brand Voice: Experience in developing and adhering to content style guides, brand voice, and tone.

Preferred Skills:

• Experience with Fintech or AdTech industries.

• Familiarity with content management systems (CMS) or localization platforms.

• Knowledge of accessibility standards (e.g., WCAG) and their impact on UX copy.

• Experience in mentoring or providing guidance on UX writing best practices to junior team members.

• Portfolio showcasing a range of UX writing projects, particularly for complex B2B/SaaS products.

📝 Enhancement Note: The experience requirement of 5-10 years, coupled with the expectation of providing guidance on best practices, suggests this role is for a seasoned UX Writer who can operate with a degree of autonomy and influence within the product team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct UX writing projects, with a strong emphasis on B2B/SaaS applications.

• Each project within the portfolio should clearly articulate the problem statement, the user's goals, your specific contributions as a UX Writer, and the iterative process undertaken.

• Include examples of various content types, such as interface text, error messages, onboarding flows, tooltips, and in-app help content.

• For each case study, demonstrate how user research, usability testing, and feedback loops informed your content decisions and led to measurable improvements.

Process Documentation:

• Evidence of contributions to content strategy documentation, including style guides, tone-of-voice guidelines, and content taxonomies.

• Examples of how you have documented and communicated UX writing best practices to cross-functional teams.

• Showcase your process for collaborating with designers and product managers, including any workflows or templates used for content review and approval.

• Demonstrate your approach to content iteration based on user feedback and A/B testing results.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be used to assess problem-solving skills, understanding of B2B/SaaS user needs, and the ability to demonstrate tangible impact through UX writing. Candidates should prepare to walk through their portfolio and discuss their thought process for each project.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Budget for conferences, training, and relevant certifications to foster skill enhancement in UX writing and content strategy.

• Hybrid Work Arrangement: Flexibility to balance remote work with in-office collaboration, promoting work-life integration.

• Team Events & Socials: Opportunities for team building and networking within a collaborative work environment.

• Modern Office Facilities: Access to well-equipped workspaces in Tel Aviv or Herzliya, fostering productivity and collaboration.

Working Hours:

• Standard working hours are typically 40 hours per week, with a hybrid model allowing for flexibility. Specific in-office days will be agreed upon with the hiring manager to facilitate team collaboration and project alignment.

📝 Enhancement Note: The provided salary range of 30,000-35,000 ILS per month is competitive for experienced UX professionals in the Israeli tech market, especially within specialized sectors like Fintech/AdTech. Benefits are typical for established tech companies, with a strong emphasis on professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / AdTech. OnTarget Communications operates at the intersection of financial technology and advertising technology, a dynamic and rapidly evolving sector that demands innovation and precision in user communication.

Company Size: [Company size information not provided, assume medium to large based on hybrid model and industry] The company's size likely influences the team structure and the pace of operations. A medium-to-large organization typically offers more structured processes and opportunities for specialization within operations.

Founded: [Founding date not provided] The company's founding year would provide context on its maturity and established processes. Newer companies might have more agile and evolving operational frameworks, while established ones may have more robust, long-standing systems.

Team Structure:

• The UX Writer will be part of a content or product team, likely reporting to a Content Lead, UX Lead, or Product Manager.

• This team will collaborate closely with UX/UI designers, product managers, engineers, and marketing specialists.

Methodology:

• Data-Driven Content: Decisions regarding UX copy will be informed by user research, usability testing, A/B testing, and analytics data.

• Agile Development: The team likely operates within an Agile framework, with regular sprints, stand-ups, and review cycles to ensure continuous improvement and rapid iteration.

• User-Centric Design: A core philosophy of designing with the end-user in mind, ensuring all product interactions are intuitive, accessible, and meet user needs.

Company Website: [Company URL not provided, but likely ontargetcommunication.com based on domain_derived]

📝 Enhancement Note: Given the Fintech/AdTech industry and the "OnTarget Communications" name, the company likely emphasizes precision, data-driven insights, and effective communication to achieve specific business objectives for its clients or users.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level UX Writer, indicating a need for significant independent contribution and a degree of mentorship or guidance provision. It's a step beyond junior roles, requiring strategic thinking and a proven ability to impact product design through content.

Reporting Structure: The UX Writer will likely report to a Product Manager or a Head of Content/Design within the product development team. This structure places the role directly within the product lifecycle, ensuring close proximity to decision-making and development processes.

Operations Impact: The UX Writer directly impacts the user experience, which is critical in Fintech and AdTech where clarity, trust, and ease of use are paramount for customer adoption and retention. Effective UX copy reduces support costs, increases conversion rates, and enhances brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in Fintech or AdTech UX writing, becoming a subject matter expert.

• Leadership: Transition into a Senior UX Writer or Content Design Lead role, managing projects or mentoring junior writers.

• Product Strategy: Contribute more broadly to product strategy and information architecture as a recognized expert in user communication.

• Cross-functional Skill Development: Gain deeper insights into product management, UX research, and engineering through close collaboration.

📝 Enhancement Note: The growth path for a UX Writer in a company like OnTarget Communications is typically towards senior individual contributor roles with increasing strategic input or towards management positions overseeing content strategy and teams.

🌐 Work Environment

Office Type: Hybrid work model, allowing for a blend of remote work and in-office collaboration. This suggests a modern approach to work, prioritizing flexibility while recognizing the value of in-person interaction for ideation and team cohesion.

Office Location(s): Tel Aviv and Herzliya, Israel. These are key tech hubs in Israel, offering access to a vibrant talent pool and a dynamic business ecosystem.

Workspace Context:

• Collaborative Spaces: The office is likely equipped with collaborative areas designed for brainstorming, team meetings, and cross-functional workshops, essential for a role that requires close interaction with various departments.

• Tools & Technology: Access to industry-standard design and collaboration tools, including design software, project management platforms, and communication tools, will be available to support efficient workflow.

• Team Interaction: Opportunities to engage with UX/UI designers, product managers, and engineers in person, fostering a strong team dynamic and facilitating real-time problem-solving.

Work Schedule: A standard 40-hour work week applies, with the hybrid model offering flexibility in how those hours are structured, balancing personal needs with team and project requirements. This flexibility is crucial for roles that involve deep work and focused writing sessions.

📝 Enhancement Note: The hybrid nature of the work environment in a prominent Israeli tech hub suggests a company that values employee well-being and productivity, offering a balanced approach to work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for initial fit.

• Skills Assessment/Take-Home Test: You may be asked to complete a UX writing exercise or a small project to assess your writing style, problem-solving abilities, and understanding of the target audience.

• Hiring Manager Interview: A discussion focused on your experience, approach to UX writing, and understanding of B2B/SaaS products.

• Cross-functional Interviews: Meetings with UX designers, product managers, and potentially engineers to assess your collaboration skills and ability to integrate into the team.

• Final Interview: A discussion with a senior leader to evaluate cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in B2B/SaaS, particularly those involving complex products or challenging user flows.

• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, and the outcome. Quantify impact whenever possible.

• Highlight Iteration: Show how you used feedback (user research, A/B tests) to refine your copy. This demonstrates a growth mindset and a commitment to user-centered design.

• Be Prepared to Discuss: Be ready to walk through your portfolio and answer detailed questions about your decision-making process, challenges faced, and lessons learned.

• Tailor to OnTarget: If possible, research OnTarget Communications' existing products and tailor your presentation to highlight relevant experience or demonstrate how your skills align with their industry (Fintech/AdTech).

Challenge Preparation:

• Understand the Context: If given a take-home test, ensure you fully grasp the objective, target audience, and any constraints provided.

• Focus on Clarity and Conciseness: Apply best practices in UX writing – clarity, brevity, and user-friendliness.

• Demonstrate Process: Even in a short exercise, show your thinking process. Explain why you chose specific words or phrasing.

• Adhere to Guidelines: If brand voice or style guidelines are provided, follow them meticulously.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on a practical demonstration of UX writing skills through a portfolio and potentially a test. Candidates should be prepared to articulate their strategic thinking behind their writing choices.

🛠 Tools & Technology Stack

Primary Tools:

• UX Writing/Content Platforms: Tools for content creation, management, and collaboration within design workflows (e.g., Figma, Sketch, Adobe XD plugins, specialized content tools).

• Collaboration Suites: Tools for team communication and project management (e.g., Slack, Microsoft Teams, Asana, Jira, Trello).

• Design Software: Familiarity with design tools used by UX/UI teams (e.g., Figma, Sketch, Adobe XD) to understand context and integrate copy seamlessly.

Analytics & Reporting:

• Web/Product Analytics: Tools to understand user behavior and content performance (e.g., Google Analytics, Mixpanel, Amplitude).

• A/B Testing Platforms: Tools for experimenting with different copy variations (e.g., Optimizely, VWO).

CRM & Automation:

• CRM Systems: Understanding of how user data within CRM systems (e.g., Salesforce, HubSpot) might influence in-app messaging or user journeys.

• Marketing Automation: Familiarity with platforms that might integrate with product messaging or user lifecycle communication.

📝 Enhancement Note: Proficiency with design collaboration tools like Figma is often a prerequisite for UX Writers, as they work closely with designers in these environments. Understanding analytics is crucial for demonstrating the impact of their work.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the end-user through intuitive design and clear communication.

• Collaboration: Valuing teamwork and open communication across departments to achieve shared product goals.

• Data-Driven Decisions: Utilizing data, research, and testing to inform content strategy and measure impact.

• Excellence & Precision: Striving for high-quality, error-free content that reflects the company's professionalism and the technical sophistication of its products.

• Innovation: Embracing new approaches and technologies to enhance user experiences and drive business growth in the dynamic Fintech/AdTech space.

Collaboration Style:

• Cross-Functional Integration: The team fosters tight collaboration between UX Writing, UX Design, Product Management, and Engineering, often working in shared sprints or project teams.

• Feedback Loops: An open culture where constructive feedback on copy and design is welcomed and actively sought from all stakeholders.

• Knowledge Sharing: Encouraging the sharing of insights from user research, testing, and industry best practices to elevate the collective understanding and skill set of the team.

📝 Enhancement Note: The company's focus on Fintech/AdTech implies a culture that values accuracy, efficiency, and strategic communication. The values likely reflect a drive for results and a commitment to user trust.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex business objectives into simple, user-friendly copy that also serves strategic goals.

• Navigating Technical Complexity: Simplifying highly technical concepts within Fintech/AdTech products for a diverse user base.

• Maintaining Consistency: Ensuring a unified voice and tone across a growing product suite and multiple platforms.

• Adapting to Rapid Change: Keeping pace with evolving user expectations and industry trends in the fast-moving Fintech and AdTech sectors.

Learning & Development Opportunities:

• Specialized Training: Access to workshops and courses focused on advanced UX writing techniques, content strategy, and specific industry knowledge (Fintech/AdTech).

• Industry Conferences: Opportunities to attend relevant UX and content strategy conferences to stay abreast of emerging trends and network with peers.

• Mentorship: Potential for mentorship from senior team members or leaders in UX and product development.

• Cross-functional Exposure: Gaining broader experience by working closely with product managers and designers, understanding the full product development lifecycle.

📝 Enhancement Note: This role offers significant opportunities for professional development within a high-growth industry, with challenges that push candidates to refine their skills in strategic communication and technical content.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to write copy for a complex B2B/SaaS feature. What was your process, and how did you ensure user comprehension?" (Focus on process, user empathy, and clarity.)

• "How do you approach collaborating with UX designers and product managers when there are differing opinions on copy or content strategy?" (Highlight communication, negotiation, and user advocacy.)

Company & Culture Questions:

• "What interests you about OnTarget Communications and our work in the Fintech/AdTech space?" (Research the company's mission, products, and recent news.)

• "How do you see your role contributing to our company values of [mention specific values if known, e.g., User-Centricity, Innovation]?" (Connect your skills and experience to the company's ethos.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or impact. For each project, clearly define the problem, your role, your process, the solution (your copy), and the results.

• Quantify When Possible: Use metrics (e.g., increased conversion rates, reduced error rates, improved task completion times) to demonstrate the impact of your work. If exact numbers aren't available, provide qualitative evidence of success.

• Show Your Thinking: Be prepared to discuss why you made certain word choices, how you arrived at specific phrasings, and what alternatives you considered. This demonstrates strategic thought.

• Keep it Concise: Focus on the most impactful projects and be able to present them efficiently within the allotted time.

📝 Enhancement Note: Interviewers will be looking for not just writing talent, but also a strategic mindset, strong collaboration skills, and an understanding of how UX writing contributes to business objectives in a specialized industry.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link: https://ontarget.recruitee.com/o/ux-writer-2024.

• Curate Your Portfolio: Select 3-5 of your strongest B2B/SaaS UX writing projects that demonstrate your ability to write clear, user-centered copy for complex products. Ensure each project includes a clear problem statement, your process, your specific contributions, and quantifiable results or user impact.

• Tailor Your Resume: Highlight your experience in UX writing, B2B/SaaS environments, user research, usability testing, and cross-functional collaboration. Use keywords from the job description to ensure ATS compatibility.

• Prepare for a Writing Exercise: Be ready to complete a take-home assignment or an in-interview writing test that assesses your ability to craft effective UX copy under specific constraints.

• Research OnTarget Communications: Familiarize yourself with the company's products, industry (Fintech/AdTech), and any publicly available information on their mission, values, or recent developments to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.