Sr. Global Graphic Design Manager

📍 Job Overview

Job Title: Sr. Global Graphic Design Manager

Company: Fortive

Location: Irvine, California, United States

Job Type: Full time

Category: Marketing Operations / Creative Services

Date Posted: May 12, 2026

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Drive the development and execution of high-impact visual designs that embody the ASP global brand across all products, platforms, and regions, ensuring a cohesive and compelling brand narrative.

• Serve as a key creative partner to Global Commercial Marketing, Product Management, and Regional Marketing teams, translating established brand and product strategies into visually consistent and effective executions.

• Support global product launches by creating scalable visual assets for commercial programs, digital experiences, events, and executive communications, maintaining brand integrity and quality.

• Manage and reinforce global brand guidelines, ensuring consistent application across all creative outputs and collaborating with regional teams and external agencies to uphold brand expression and design principles.

📝 Enhancement Note: While the title is "Sr. Global Graphic Design Manager," the responsibilities heavily lean into a strategic marketing operations function, focusing on brand consistency, global asset management, and cross-functional collaboration to support commercial and product marketing initiatives. The role requires not just design execution but also brand governance and system-level thinking for creative assets.

📈 Primary Responsibilities

• Develop and execute high-quality visual assets for digital and print channels, including presentations, campaign materials, sales enablement tools, event collateral, digital marketing content, and internal communications, ensuring alignment with brand strategy and business objectives.

• Translate creative briefs into clear, engaging design concepts, maintaining a high level of craft, accuracy, and attention to detail across multiple formats and diverse project timelines.

• Adapt and localize global creative assets for regional markets, ensuring brand integrity and cultural relevance while preserving the core brand message.

• Partner closely with Global Marketing Communications to support global initiatives, translating approved product and brand direction into visual launch assets, working collaboratively with Product Management and Senior Marketing stakeholders.

• Design comprehensive launch identities, visual systems, and core assets, including product logos, key visuals, launch presentations, campaign toolkits, and digital assets, ensuring consistent product storytelling across all launch touchpoints.

• Support the development, maintenance, and application of global brand guidelines, visual identity standards, templates, design systems, and usage guidance to ensure brand consistency.

• Review creative development by regional teams and external agencies, providing constructive design feedback aligned with global brand standards and escalating any questions or exceptions as needed.

• Collaborate effectively with global and regional marketing teams, communications, professional education, and commercial leaders to translate strategic objectives into impactful visual execution.

• Partner with print, digital, and production vendors to ensure design feasibility, production excellence, and timely delivery of all creative assets.

• Contribute to and maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development and ensure files are organized, version-controlled, and delivery-ready.

📝 Enhancement Note: The primary responsibilities highlight a blend of hands-on design execution and strategic brand management, emphasizing the "manager" aspect in overseeing brand consistency and asset scalability globally. The role requires strong collaboration within a matrixed structure, typical of large corporations like Fortive, and a deep understanding of global product launch cadences.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field. Advanced degrees or certifications in design or marketing are a plus.

Experience: 5-10 years of progressive experience in graphic design, with a significant portion focused on global brand management, creative direction, and marketing communications within a corporate or agency setting. Proven experience in a senior or lead design role.

Required Skills:

• Graphic Design Expertise: Mastery of design principles, typography, color theory, and layout across digital and print mediums.

• Brand Management: Proven ability to develop, maintain, and consistently apply global brand guidelines and visual identity systems.

• Visual Storytelling: Skill in translating complex ideas and product features into clear, compelling visual narratives.

• Creative Direction: Ability to conceptualize and guide the creative process from brief to final output.

• Digital Marketing Design: Experience creating assets for websites, social media, email campaigns, and digital advertising.

• Print Design & Production: Proficiency in designing for collateral, event materials, presentations, and understanding print production processes.

• Stakeholder Management: Excellent ability to partner with and influence cross-functional teams, including marketing, product management, and regional leads.

• Asset Management: Experience organizing, managing, and maintaining digital asset libraries and templates for scalability.

• Brand Governance: Understanding of brand consistency enforcement and review processes within a global organization.

• Cross-functional Collaboration: Demonstrated success working effectively in a matrixed global environment.

• Campaign Development: Experience in creating visual assets for integrated marketing campaigns and product launches.

• Localization: Ability to adapt creative assets for different regional markets while maintaining brand integrity.

• Software Proficiency: Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), and familiarity with presentation software (e.g., PowerPoint, Google Slides).

Preferred Skills:

• Experience with design systems and their implementation.

• Familiarity with project management tools (e.g., Asana, Jira, Monday.com).

• Knowledge of marketing automation platforms and their design implications.

• Experience working with industrial technology or healthcare solutions companies.

• Familiarity with the Fortive Business System (FBS) principles.

📝 Enhancement Note: The required skills are extensive, reflecting the senior nature of the role and its global scope. Emphasis on both hands-on design capabilities and strategic brand oversight is critical. The "preferred skills" hint at the company's operational framework (FBS) and industry focus, suggesting candidates with this background would have an advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of high-impact visual design projects across digital and print mediums, demonstrating versatility and creativity.

• Include at least 2-3 comprehensive case studies detailing global product launch creative, highlighting your role in concept development, asset creation, and cross-functional collaboration.

• Present examples of brand guideline application and how you've ensured brand consistency across diverse projects and regions.

• Demonstrate experience in creating scalable visual assets and managing digital asset libraries or design systems.

Process Documentation:

• Highlight your process for translating creative briefs into design concepts, detailing your approach to concept development and alignment with strategic objectives.

• Illustrate your workflow for managing multiple design projects simultaneously, including prioritization, time management, and stakeholder communication.

• Detail your methodology for reviewing creative work from regional teams or agencies, including how you provide feedback and ensure adherence to brand standards.

• Showcase your process for collaborating with cross-functional teams (marketing, product, regional) and external vendors (agencies, printers) to achieve project goals.

📝 Enhancement Note: A strong portfolio is paramount for this role. It needs to go beyond just aesthetic appeal to demonstrate strategic thinking, process management, and the ability to execute complex, global creative initiatives. The emphasis on case studies and process documentation will be key for showcasing problem-solving skills and operational effectiveness.

💵 Compensation & Benefits

Salary Range: Given the Sr. Manager title, 5-10 years of experience, and location in Irvine, CA (a high cost of living area), the estimated annual salary range is $100,000 - $140,000. This estimate is based on industry benchmarks for senior graphic design management roles in major US metropolitan areas, considering the company's size and industry.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Potential for performance-based bonuses.

• Professional development opportunities, including training, conferences, and access to learning resources.

• Opportunities for career advancement within Fortive's global network of companies.

• Employee Assistance Program (EAP) for confidential support.

• Potential for flexible work arrangements, including remote work options.

Working Hours: 40 hours per week, with flexibility expected due to global collaboration and project deadlines. Some evening or early morning calls may be necessary to connect with teams in different time zones.

📝 Enhancement Note: Salary is an estimate based on typical compensation for a Sr. Global Graphic Design Manager in Irvine, CA, with 5-10 years of experience. Fortive, as a large corporation, likely offers a robust benefits package including health, retirement, and PTO, alongside opportunities for professional growth and potential performance bonuses. The remote work aspect is confirmed, but global collaboration implies potential for non-standard working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Technology, Software-Powered Workflow Solutions, Data-Driven Intelligence, AI-Powered Automation, Healthcare Safety Solutions. Fortive operates a portfolio of companies, with ASP focusing on sterilization and disinfection solutions in healthcare.

Company Size: Fortive is a large corporation with approximately 18,000 employees globally. This indicates a structured environment with established processes and ample opportunities for career development and cross-functional engagement.

Founded: Fortive was founded in 2016 (as a spin-off from Danaher Corporation). Its operational philosophy is guided by the Fortive Business System (FBS), a lean management system focused on continuous improvement, customer focus, and driving results.

Team Structure:

• The Sr. Global Graphic Design Manager will likely be part of the Global Commercial Marketing or a broader Marketing Communications team within ASP.

• This role operates within a highly matrixed, global environment, requiring collaboration with various departments including Product Management, Regional Marketing, and potentially Global Communications.

Methodology:

• Data Analysis & Insights: While not a primary data analyst role, the manager will need to understand how design impacts key performance indicators (KPIs) for marketing campaigns, product launches, and brand perception.

• Workflow Planning & Optimization: Focus on streamlining the creative process, managing asset creation efficiently, and ensuring scalability through design systems and templates.

• Automation & Efficiency: Leveraging design tools and asset management systems to automate repetitive tasks and improve the speed and consistency of creative output.

Company Website: https://www.fortive.com/ and https://www.asp.com/ (for the specific division).

📝 Enhancement Note: Fortive's culture is heavily influenced by the Fortive Business System (FBS), emphasizing continuous improvement, data-driven decision-making, and operational excellence. For a creative role, this means understanding how design contributes to measurable business outcomes and optimizing creative workflows for efficiency and impact. The global nature of ASP means working within diverse cultural contexts and time zones.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Managerial role, indicating a significant level of responsibility and autonomy. It sits at a mid-to-senior level within the creative and marketing operations hierarchy, requiring not just design execution but also strategic input and leadership in brand consistency and global asset management.

Reporting Structure: The role reports to a senior marketing leader (e.g., Director or VP) and collaborates extensively with global and regional marketing peers, product management, and potentially external agencies. This matrixed structure offers exposure to diverse business functions and leadership styles.

Operations Impact: The Sr. Global Graphic Design Manager directly impacts the company's brand perception, market visibility, and effectiveness of commercial and product launch initiatives. High-quality, consistent visual assets are crucial for driving customer engagement, sales enablement, and overall brand equity in competitive global markets like healthcare technology.

Growth Opportunities:

• Operations Skill Advancement: Potential to deepen expertise in global brand strategy, design systems, and marketing operations within a large, diverse organization.

• Leadership Development: Opportunity to lead creative projects, mentor junior designers (if applicable), and influence marketing strategy through visual execution.

• Cross-functional Exposure: Gain broader business acumen by working closely with product management, sales enablement, and regional marketing teams, potentially leading to roles with more strategic marketing or operational scope.

• Specialization: Develop expertise in specific areas such as medical device branding, digital transformation in creative workflows, or advanced asset management systems.

• Fortive Business System (FBS) Mastery: Opportunity to be trained in and apply FBS principles to creative operations, enhancing efficiency and strategic impact.

📝 Enhancement Note: This role offers a clear path for growth beyond pure design. The "manager" title and global scope suggest opportunities for leadership, process improvement, and broader strategic involvement within Fortive's operational framework. The FBS application to creative processes is a unique growth area.

🌐 Work Environment

Office Type: This role is designated as "Remote OK" with a primary office location in Irvine, CA. This suggests a hybrid or fully remote work arrangement is possible for individuals within a reasonable commuting distance or for those with exceptional qualifications. The company likely provides a professional, collaborative office environment for those who choose to work onsite, equipped with necessary design resources and meeting spaces.

Office Location(s): Primary office located at 33 Technology Drive, Irvine, CA 92618. This is a hub for Fortive operations, likely offering modern amenities and collaborative spaces.

Workspace Context:

• Collaborative Environment: The Irvine office is expected to foster collaboration, with dedicated spaces for meetings, brainstorming sessions, and team interactions, supporting the cross-functional nature of this role.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), potential for advanced hardware, and robust IT infrastructure to support remote work and file sharing.

• Team Interaction: Opportunities for in-person or virtual interaction with marketing teams, product managers, and other creative professionals, fostering a sense of community and shared purpose.

Work Schedule: Standard 40-hour work week is expected, typically Monday through Friday. However, due to the global nature of the role and collaboration with international teams, there may be a need for occasional flexibility to attend meetings outside of standard business hours (early mornings or late afternoons/evenings) to accommodate different time zones.

📝 Enhancement Note: The "Remote OK" status is a significant advantage. However, candidates should be prepared for the possibility of occasional travel to the Irvine office or other global locations for key meetings or team events. The emphasis on collaboration within a global, matrixed structure means effective virtual communication and time zone management are crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Presentation: Candidates will be asked to present their portfolio, focusing on projects that demonstrate global brand management, product launch creative, and cross-functional collaboration. Expect to walk through your process, strategic thinking, and the impact of your design work.

• Hiring Manager Interview: A deeper dive into your experience, leadership style, and approach to managing global creative operations, including how you handle challenges and collaborate with diverse teams.

• Cross-functional Stakeholder Interviews: Interviews with key collaborators from Marketing, Product Management, and potentially Regional Marketing to assess teamwork, communication skills, and ability to translate business needs into creative solutions.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term vision for the role and team.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that directly align with the job description's requirements: global brand management, product launch support, and cross-functional collaboration.

• Tell a Story: For each project, clearly articulate the problem/brief, your role and process, the challenges faced, the creative solution, and the measurable impact (e.g., increased engagement, brand consistency, successful launch metrics).

• Highlight Process: Be prepared to discuss your design process, from initial brief interpretation to final asset delivery and localization. Demonstrate your understanding of brand governance and scalability.

• Showcase Global Thinking: Include examples where you've adapted creative for different regions or managed global brand consistency.

• Technical Skills: Be ready to discuss your proficiency with design software and any experience with design systems or digital asset management.

Challenge Preparation:

• Case Study Analysis: Be ready to analyze a hypothetical creative brief or brand challenge relevant to ASP and outline your approach to developing a visual strategy and execution plan.

• Brand Consistency Scenario: Prepare to discuss how you would address a situation where a regional team is deviating from global brand guidelines.

• Process Improvement: Think about how you would optimize the creative workflow for global product launches or improve the management of digital assets.

📝 Enhancement Note: The interview process will be rigorous, testing not only design skills but also strategic thinking, collaboration, and problem-solving capabilities. The portfolio presentation is a critical component, serving as the primary evidence of your ability to meet the role's demands. Candidates should prepare to articulate their process and impact with data-driven examples.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Photoshop, Illustrator, InDesign, and Acrobat is essential for all graphic design tasks.

• Presentation Software: Advanced skills in Microsoft PowerPoint and/or Google Slides for creating high-impact presentations for internal and external stakeholders.

• Digital Asset Management (DAM) System: Experience with platforms like Bynder, Canto, or similar systems for organizing, storing, and distributing global creative assets.

• Project Management Tools: Familiarity with tools such as Asana, Jira, Monday.com, or Trello for managing project workflows, deadlines, and team collaboration.

Analytics & Reporting:

• Basic understanding of analytics platforms (e.g., Google Analytics, Adobe Analytics) to inform design decisions related to digital campaign performance.

CRM & Automation:

• While not a direct CRM user, understanding how design assets are used within CRM-driven marketing campaigns (e.g., Salesforce Marketing Cloud, HubSpot) is beneficial.

• Awareness of marketing automation principles and how visual consistency impacts automated workflows.

• Integration Tools: Understanding how design assets are integrated into various platforms and workflows across different departments.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The role will also heavily rely on DAM systems for asset management and project management tools for workflow efficiency. Familiarity with how creative assets interact with marketing automation and CRM systems will be a significant advantage for understanding their impact.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement (FBS Principle): A drive to constantly refine processes, improve efficiency, and enhance the quality of creative output. This means looking for ways to optimize workflows, leverage new technologies, and streamline asset creation and distribution.

• Customer Focus: Ensuring that all design work ultimately serves the needs of the end customer and aligns with ASP's mission to protect patients. Design decisions should consider user experience and impact.

• Data-Driven Decision Making: Utilizing performance data and market insights to inform design choices and measure the effectiveness of creative assets.

• Integrity & Accountability: Upholding brand standards rigorously, taking ownership of projects, and delivering on commitments with high quality and accuracy.

• Collaboration & Teamwork: Fostering a collaborative spirit, actively seeking input from stakeholders, and working effectively within a diverse, global team to achieve shared objectives.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with marketing, product, and regional teams to ensure creative solutions are strategically aligned and effectively implemented across all touchpoints.

• Feedback Culture: Openness to giving and receiving constructive feedback on creative work, fostering a culture of continuous learning and improvement. Regular design reviews are expected.

• Knowledge Sharing: Willingness to share best practices, templates, and insights with colleagues globally to ensure consistency and elevate the overall creative output.

📝 Enhancement Note: The team culture will be strongly influenced by Fortive's FBS principles, emphasizing efficiency, data, and continuous improvement. For a design role, this translates to a pragmatic, results-oriented approach where creativity is measured by its impact on business objectives and operational efficiency. Collaboration is key, given the global and matrixed structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Regional Needs: Effectively adapting global brand guidelines and assets to meet diverse regional market requirements and cultural nuances without diluting the core brand message.

• Managing High Volume of Global Launches: Supporting multiple product launches and ongoing marketing initiatives simultaneously across different regions, requiring exceptional prioritization and time management skills.

• Navigating a Matrixed Organization: Collaborating effectively with numerous stakeholders across different departments and geographies, each with their own priorities and perspectives, to gain alignment and approvals.

• Keeping Pace with Evolving Design Trends and Technologies: Continuously updating design skills and exploring new tools and platforms to ensure creative output remains modern, effective, and efficient.

• Measuring Design Impact: Quantifying the ROI and business impact of graphic design work in a way that resonates with a data-driven organization like Fortive.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in global brand strategy, design systems, and marketing operations best practices within a large corporate structure.

• Industry Conferences & Certifications: Opportunities to attend relevant design, marketing, or operations conferences and pursue certifications to stay current with industry trends.

• Operations Mentorship & Leadership: Potential to receive mentorship from senior marketing or operations leaders and develop leadership skills through project management and team collaboration.

• Fortive Business System (FBS) Training: Comprehensive training on FBS principles, enabling application of lean methodologies to creative processes for enhanced efficiency and impact.

📝 Enhancement Note: The role presents significant challenges related to global scale and organizational complexity. Success will depend on strong organizational skills, strategic thinking, and the ability to influence stakeholders. The growth opportunities are substantial, particularly in learning to apply operational excellence frameworks like FBS to creative functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex product feature into a compelling visual narrative for a global audience." (Focus on your conceptualization, simplification, and cross-cultural communication strategy.)

• "How do you approach balancing global brand consistency with the need for regional customization in your design work?" (Highlight your understanding of brand governance, localization strategies, and stakeholder negotiation.)

• "Walk us through a time you had to manage multiple global product launch creative requests simultaneously. How did you prioritize and ensure timely delivery?" (Emphasize your project management, prioritization, and collaboration skills.)

Company & Culture Questions:

• "What do you know about Fortive and ASP, and how do you see your role contributing to our mission of protecting patients?" (Research ASP's products, market position, and Fortive's overall business strategy.)

• "How would you apply the principles of the Fortive Business System (FBS) to the graphic design function?" (Demonstrate an understanding of continuous improvement, customer focus, and data-driven decision-making in a creative context.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or theme (e.g., Product Launch, Brand Campaign, Digital Asset Development). For each project, use a consistent framework: Brief -> Challenge -> Solution -> Impact.

• Storytelling: Narrate each project, focusing on your strategic thinking, problem-solving approach, and the "why" behind your design decisions. Quantify impact whenever possible.

• Process Emphasis: Clearly articulate your workflow, from understanding the brief to final execution and any challenges encountered. Show your understanding of brand guidelines and scalability.

• Interactive Elements: Be prepared to zoom into specific design details, explain typography choices, or discuss color palettes and their strategic intent.

• Q&A Readiness: Anticipate questions about your design choices, collaboration experiences, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also strategic thinking, operational efficiency, and strong collaboration skills. Understanding Fortive's FBS and ASP's mission will be crucial for demonstrating cultural alignment and strategic contribution.

📌 Application Steps

To apply for this Sr. Global Graphic Design Manager position:

• Submit your application through the provided Oracle Cloud link, ensuring all required fields are completed accurately.

• Customize Your Resume: Tailor your resume to highlight experience in global brand management, product launch creative, cross-functional collaboration, and proficiency with Adobe Creative Suite and asset management systems. Use keywords from the job description.

• Prepare Your Portfolio: Curate a digital portfolio that showcases 4-6 of your strongest, most relevant projects. Focus on case studies that demonstrate your strategic thinking, process, and measurable impact, particularly in global and product launch contexts. Ensure it's easily accessible (e.g., a professional website or a well-organized PDF).

• Practice Your Presentation: Rehearse your portfolio walkthrough, focusing on clear storytelling, articulating your process, and linking your design decisions to business objectives. Be ready to discuss your experience with brand governance and localization.

• Research Fortive & ASP: Understand Fortive's business model, its commitment to FBS, and ASP's role in healthcare sterilization. Familiarize yourself with their brand identity and mission to articulate how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.