Senior Product Designer I, B2B

📍 Job Overview

Job Title: Senior Product Designer I, B2B

Company: Strava

Location: San Francisco, CA; Denver, CO

Job Type: Full-time

Category: Product Design (B2B Focus)

Date Posted: September 30, 2025

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days/week in-office)

🚀 Role Summary

• Design and execute user-facing experiences for Strava's B2B sponsored products, with a primary focus on partner-driven challenges.

• Contribute strong visual craft and interaction design to evolve partner activations within the Strava platform.

• Collaborate closely with Product Management, Engineering, and cross-functional teams to deliver innovative sponsorship opportunities.

• Drive end-to-end feature execution from initial exploration and ideation through to polished product launch.

📝 Enhancement Note: This role is specifically for a Senior Product Designer focused on the B2B product suite, which includes sponsored challenges and partner integrations. The emphasis is on delivering high-quality visual design and interaction that aligns with Strava's brand while creating engaging experiences for brands and their communities.

📈 Primary Responsibilities

• Contribute significant design craft to partner-sponsored challenges and related digital surfaces, ensuring exceptional visual quality and user experience across all touchpoints.

• Take ownership of the end-to-end design process for features within the B2B product roadmap, from conceptualization and user journey mapping to detailed visual design and interaction specifications.

• Rapidly explore a wide spectrum of design ideas, moving efficiently from broad conceptual thinking to narrow, well-defined solutions that address partner and athlete needs.

• Iterate quickly and effectively through design testing, user feedback, and A/B testing to refine and optimize partner-facing experiences for maximum engagement and impact.

• Actively collaborate with Product Managers, Engineers, Marketing, and other stakeholders to conceptualize, develop, and launch impactful sponsorship opportunities that resonate with the Strava community.

• Translate complex partner requirements into intuitive and inspiring user experiences that feel authentic to the Strava platform.

• Ensure design consistency and adherence to Strava's design system and brand guidelines across all B2B product initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of creative exploration and rigorous execution, typical for a senior design role. The focus on "partner-driven experiences" and "sponsorship opportunities" indicates a need for designers who can balance user needs with business objectives and brand partnerships.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, or a related field, or equivalent practical experience, is highly valued.

Experience: A minimum of 5 years of professional experience in digital product design, with a strong preference for candidates who have focused on consumer-facing applications or brand-integrated experiences.

Required Skills:

• Demonstrated expertise in visual craft, showcasing a strong aesthetic sensibility and ability to create polished, high-fidelity designs.

• Proficiency in interaction design, with the ability to craft intuitive and engaging user flows and micro-interactions.

• Proven experience with Figma, including advanced component creation, variant usage, and collaborative design workflows.

• Strong prototyping skills using Figma or other industry-standard tools to effectively communicate design concepts and user interactions.

• Excellent collaboration and communication skills, with the ability to articulate design decisions clearly and persuasively to cross-functional teams, including Product Managers and Engineers.

• A robust portfolio that clearly demonstrates strong visual craft, interaction design principles, and successful examples of shipping user-facing digital products.

• Ability to navigate ambiguity and explore ideas from broad concepts to detailed solutions, demonstrating a strong iterative design process.

Preferred Skills:

• Familiarity with motion design principles and tools such as Rive, After Effects, or similar for creating dynamic and engaging animations.

• Experience designing for B2B products, partner integrations, or brand sponsorship platforms.

• Understanding of user research methodologies and the ability to integrate user feedback into the design process.

• Experience with design systems and contributing to their evolution.

• Familiarity with A/B testing and data-driven design optimization strategies.

📝 Enhancement Note: The emphasis on "visual craft" and "user-facing work" in the portfolio requirements suggests that Strava values highly polished and aesthetically pleasing designs. Proficiency in Figma is a non-negotiable technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features at least 2-3 detailed case studies showcasing end-to-end product design projects.

• Each case study should clearly articulate the problem statement, your role and contributions, the design process followed, key decisions made, and the final outcomes or impact.

• Demonstrate a strong emphasis on visual craft, interaction design, and the ability to deliver polished, user-ready designs.

• Include examples of how you explored a range of ideas, iterated on designs, and arrived at effective solutions.

Process Documentation:

• Portfolio case studies should detail your approach to exploring broad concepts and narrowing down to detailed solutions.

• Highlight your iterative design process, including how you leveraged feedback, testing, or prototyping to refine designs.

• Clearly outline your collaboration process with Product Managers, Engineers, and other stakeholders throughout the design lifecycle.

• Demonstrate your ability to translate user needs and business requirements into tangible design outputs.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to walk through their case studies, explaining their design thinking, iterative process, and how they achieved successful outcomes, particularly in the context of B2B or brand-integrated experiences.

💵 Compensation & Benefits

Salary Range: $170,000 - $180,000 annually. This range reflects base compensation only and does not include equity or benefits.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• Equity in the form of stock options or RSUs.

• 401(k) retirement savings plan with company match.

• Professional development opportunities, including training programs and conference attendance.

• Flexible hybrid work model with focused in-office collaboration days.

• Access to Strava's premium subscription.

• Wellness programs and stipends.

Working Hours: Standard full-time hours, typically 40 hours per week. The hybrid model requires at least three days per week in the San Francisco or Denver office, allowing for focused collaboration and in-person team interaction.

📝 Enhancement Note: The salary range provided is a base compensation figure. Strava typically offers a total rewards package that includes equity, which can significantly increase the overall compensation. The specific range for a candidate will depend on their location within the US (San Francisco vs. Denver) and their qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation Technology, Social Media, Fitness Application. Strava operates within a highly competitive market, leveraging technology to foster community and motivate active lifestyles. The B2B segment focuses on creating value for brands and partners through community engagement.

Company Size: Strava is a well-established, venture-backed company with a significant global presence, indicating a dynamic and growing work environment. The exact employee count isn't specified but is implied to be substantial given its market position.

Founded: Strava was founded in 2009, giving it over a decade of experience in building and scaling its platform and community. This history provides a solid foundation and a deep understanding of its user base.

Team Structure:

• The B2B Product Design team is likely a specialized group within Strava's broader Product and Design organization, focusing on monetization and partnership features.

• Designers will report to a Design Lead or Director, working closely with dedicated Product Managers and Engineering teams for the B2B product area.

Methodology:

• Strava likely employs agile development methodologies, emphasizing iterative design, rapid prototyping, and data-informed decision-making.

• A strong focus on user-centric design principles, combined with business objectives for partner value, will guide product development.

• Emphasis on experimentation and learning from user behavior to continuously improve the platform and its sponsored offerings.

Company Website: https://www.strava.com/

📝 Enhancement Note: Strava's culture is deeply rooted in its active community. The B2B team's success hinges on creating experiences that are both valuable to partners and authentic to Strava's athlete community. This requires a delicate balance and a strong understanding of both user needs and business drivers.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer I. This indicates a level of autonomy, expertise, and the ability to lead design initiatives within a specific product area. It suggests a progression beyond mid-level roles, requiring strategic thinking and the capacity to mentor or guide less experienced designers.

Reporting Structure: As a Senior Product Designer, you will likely report to a Design Manager or Director of Product Design. You will work in close collaboration with Product Managers and Engineering Leads for the B2B product team, forming a core triad responsible for product strategy and execution.

Operations Impact: The B2B Product Designer plays a crucial role in Strava's revenue generation strategy. By designing engaging and effective sponsored challenges and partner integrations, this role directly impacts Strava's ability to attract and retain brand partners, thereby contributing to the company's financial growth and expansion. The design of these features also influences athlete engagement and perception of the platform.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B product design, partnership integrations, and monetization strategies within a leading consumer tech platform.

• Leadership Development: Potential to grow into a Senior Product Designer II or Lead Product Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• Cross-Functional Exposure: Gain valuable experience collaborating with diverse teams like Partnerships, Marketing, and Sales, broadening professional networks and understanding of business operations.

• Impactful Projects: Contribute to high-visibility features that directly drive revenue and shape how brands engage with Strava's massive athlete community.

📝 Enhancement Note: The "Senior I" designation implies a solid foundation of experience and a solid track record. Growth opportunities will likely involve increasing scope, complexity, and potentially leadership responsibilities within the B2B design domain.

🌐 Work Environment

Office Type: Strava operates a hybrid work model, requiring employees to spend a significant portion of their time in the office (more than half, specifically three days per week). This suggests an emphasis on in-person collaboration, team building, and a dynamic office environment.

Office Location(s): The role is available in Strava's San Francisco, CA, and Denver, CO offices. Both locations offer vibrant tech hubs with amenities and accessibility for employees.

Workspace Context:

• The office environment is designed to foster collaboration, with spaces conducive to brainstorming, workshops, and team meetings.

• Designers will have access to the necessary tools and technology, including high-performance workstations and software licenses for design and prototyping tools like Figma.

• Opportunities for spontaneous interaction and knowledge sharing with design peers, product managers, and engineers are likely encouraged.

• The hybrid model aims to balance the benefits of remote flexibility with the advantages of in-person teamwork and cultural immersion.

Work Schedule: The role is full-time, with the expectation of approximately 40 hours per week. The hybrid schedule requires a minimum of three days per week in the designated office. This structure allows for dedicated focus time at home and collaborative time in the office, supporting efficient workflow for design tasks and team synchronization.

📝 Enhancement Note: The hybrid model with a stated minimum of three days in-office indicates a company culture that values in-person interaction for collaboration and team cohesion, while still offering some flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio. Be sure your resume and portfolio clearly highlight relevant product design experience, visual craft, and B2B work.

• Hiring Manager Interview: A conversation with the Design Manager or Hiring Manager to assess your experience, design philosophy, and cultural fit. Be prepared to discuss your portfolio in detail.

• Design Challenge / Portfolio Review: A more in-depth session where you'll present your portfolio case studies, discuss your design process, and potentially tackle a design problem or critique. This is where your visual craft and iterative thinking will be thoroughly evaluated.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other stakeholders to evaluate your collaboration skills and ability to work effectively within a team.

• Final Round: May involve a discussion with a Director or VP level leader, focusing on strategic thinking and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best showcase your visual craft, interaction design skills, and experience relevant to B2B or brand-integrated products.

• Tell a Story: For each case study, clearly outline the problem, your specific role and contributions, the design process, key decisions, challenges faced, and the measurable impact of your work.

• Highlight Process: Emphasize your iterative approach, how you explored ideas, tested concepts, and refined designs based on feedback and data.

• Showcase Craft: Ensure your visual designs are polished, pixel-perfect, and demonstrate a strong understanding of typography, color, and layout.

• Be Ready to Discuss: Prepare to articulate your design rationale, defend your choices, and discuss trade-offs made during the design process.

Challenge Preparation:

• If a design challenge is given, understand the problem thoroughly. Focus on your process and how you would approach it rather than just the final output.

• Practice articulating your thought process clearly and concisely.

• Be prepared to discuss how you would collaborate with Product Managers and Engineers to bring a solution to life.

• Think about how you would measure the success of your proposed solution.

📝 Enhancement Note: The portfolio is the most critical component of this application. Candidates should treat the portfolio review as a primary interview stage and prepare to present their work with detailed explanations of their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency in advanced features like components, variants, auto layout, and interactive prototyping is expected.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial for specific use cases.

• Motion Design Tools (Preferred): Tools like Rive, After Effects, or similar for creating dynamic animations and micro-interactions to enhance user experience.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's daily tools, but understanding how B2B products integrate with CRM systems or marketing automation platforms can provide valuable context for partner-facing features.

📝 Enhancement Note: Figma is explicitly mentioned as a required proficiency. Experience with motion design tools is a significant plus, suggesting Strava values dynamic and engaging visual experiences.

👥 Team Culture & Values

Operations Values:

• Movement: At its core, Strava celebrates movement. This translates to a culture that values activity, personal growth, and pushing boundaries.

• Community: Strava is built on its community. The B2B team's success relies on fostering strong relationships with partners and creating experiences that enhance the athlete community.

• Motivation: The platform's mission is to motivate. Designers are expected to create experiences that inspire users and partners alike.

• Impact: Strava values making a tangible impact. Designers should focus on outcomes and how their work contributes to Strava's mission and business goals.

• Inclusivity: Strava is committed to building a diverse and inclusive workplace, encouraging everyone to bring their authentic selves to work.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with Product Managers and Engineers is fundamental, forming a unified team focused on delivering product value.

• Iterative & Experimental: A culture that embraces experimentation, learning from failures, and continuously refining designs based on data and user feedback.

• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing among team members.

• Design-Led Innovation: While collaborative, the design team is expected to bring strong creative vision and champion user-centered design principles.

📝 Enhancement Note: Strava's culture is intrinsically linked to its product and community. Designers are expected to embody the values of movement, community, and motivation in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Partner Needs with User Experience: Designing sponsored features that are valuable for brands while remaining authentic and non-intrusive for Strava's athlete community presents a key challenge.

• Evolving B2B Product Landscape: The B2B product space is dynamic. Staying ahead of trends in brand partnerships, sponsored content, and community engagement requires continuous learning and adaptation.

• Rapid Iteration in a Hybrid Environment: Effectively collaborating and iterating quickly within a hybrid work model requires strong communication and organizational skills.

• Maintaining Design Craft at Scale: Ensuring high visual quality and interaction polish across a growing B2B product suite demands meticulous attention to detail and strong design system thinking.

Learning & Development Opportunities:

• Deep Dive into B2B Product Strategy: Gain significant experience in designing for monetization, partnership, and revenue-generating features within a large-scale consumer platform.

• Mastering Design for Brand Integration: Develop expertise in creating seamless and authentic brand integrations that enhance user experience rather than detract from it.

• Mentorship & Leadership: Opportunity to mentor junior designers and contribute to the strategic direction of the B2B design practice.

• Industry Exposure: Potential to attend relevant design or tech conferences, and engage with industry best practices in consumer and B2B product design.

📝 Enhancement Note: The primary challenge lies in harmonizing the needs of commercial partners with the expectations of a large, active user base, requiring a nuanced design approach.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance the needs of a commercial partner with the experience of the end-user. How did you approach it?" (Focus on collaboration, compromise, and user-centric solutions).

• "Walk us through your process for exploring a wide range of design ideas for a new feature. How do you decide which ideas to pursue?" (Highlight your ideation techniques, research methods, and decision-making criteria).

Company & Culture Questions:

• "What excites you about Strava's mission, and how do you see your design work contributing to it?" (Connect your passion for movement, community, or fitness to Strava's goals).

• "Describe your ideal collaboration dynamic with Product Managers and Engineers." (Showcase your teamwork, communication style, and ability to work effectively in a cross-functional pod).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Strava and the B2B context. Then, present 2-3 case studies, dedicating ample time to each.

• Narrative Flow: For each case study, clearly articulate the problem, your role, the design process (ideation, iteration, testing), key decisions, challenges overcome, and the measurable outcomes or impact.

• Visual Emphasis: Ensure your visuals are high-resolution and clearly showcase your design craft. Be prepared to zoom in on specific UI elements or interaction details.

• Process Explanation: Focus on why you made certain decisions, not just what you did. Explain your rationale and how it aligned with user needs and business objectives.

• Interaction Demonstration: If possible, use interactive prototypes or clear GIFs/videos to showcase key interactions and animations.

• Q&A Readiness: Anticipate questions about your design choices, trade-offs, and how you would approach specific challenges relevant to Strava's B2B products.

📝 Enhancement Note: Prepare to discuss your portfolio projects in detail, focusing on your design process, decision-making, and the impact of your work. Be ready to articulate how your skills align with Strava's B2B product goals and user-centric approach.

📌 Application Steps

To apply for this Senior Product Designer I, B2B position at Strava:

• Submit your application through the provided link on the Strava careers page.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects that highlight your visual craft, interaction design skills, and experience with consumer or brand-integrated digital products. Tailor the featured projects to showcase your ability to design for B2B contexts if possible.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience in product design, emphasizing achievements related to user experience, visual design execution, and successful product launches. Use keywords from the job description such as "Product Design," "Visual Craft," "Interaction Design," "Figma," and "B2B."

• Interview Preparation: Begin preparing for potential interview stages by reviewing common product design interview questions and practicing your portfolio presentation. Focus on articulating your design process, rationale, and the impact of your work.

• Company Research: Familiarize yourself with Strava's mission, values, and its B2B offerings (e.g., challenges). Understand how their product serves both athletes and brand partners.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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