Sr. Product Designer - Hybrid

📍 Job Overview

Job Title: Sr. Product Designer

Company: SiteOne Landscape Supply

Location: Roswell, Georgia, United States

Job Type: Full-Time

Category: Product Design / GTM Operations Enablement

Date Posted: April 02, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end digital product design initiatives, encompassing user research, concept development, and final delivery within a hybrid work environment.

• Translate complex business requirements, customer needs, and technical constraints into intuitive and effective user experiences for both B2B customers and internal teams.

• Lead customer research efforts using generative and evaluative methods to uncover user needs and inform product strategy, championing a customer-first, hypothesis-driven approach.

• Play a key role in shaping product vision and roadmap by collaborating closely with Product Management and Software Engineering, ensuring designs are feasible, scalable, and of high quality.

📝 Enhancement Note: While the title is "Sr. Product Designer," the responsibilities strongly indicate a role that bridges product design with operational efficiency, particularly for B2B and internal tools. This role will likely involve designing systems that streamline complex workflows, impacting GTM operations enablement by improving user adoption and efficiency for those using SiteOne's digital platforms. The "hybrid" nature suggests a need for strong self-management and asynchronous communication skills, typical in modern operations environments.

📈 Primary Responsibilities

• Lead customer research initiatives using generative and evaluative methods, including interviews, field studies, usability testing, and prototype evaluations to deeply understand user needs and pain points.

• Translate research insights into actionable product recommendations, user personas, journey maps, service blueprints, and other strategic design artifacts.

• Develop wireframes, user flows, interactive prototypes, and high-fidelity visual designs for complex web and mobile applications, ensuring alignment with business objectives and user needs.

• Contribute to and advocate for SiteOne’s design system and UI standards, ensuring consistency, scalability, and accessibility across all digital products.

• Partner with Product Managers to define product vision, strategy, and roadmap, and collaborate closely with Engineering to ensure successful, high-quality implementation of designs.

• Present design concepts, research findings, and strategic recommendations to diverse stakeholders, including executive leadership, to gain buy-in and drive decision-making.

• Mentor and provide constructive feedback to other designers, contributing to the growth and maturity of the design practice within the organization.

• Champion a data-informed design approach, leveraging analytics and experimentation to validate assumptions and optimize user experiences throughout the product lifecycle.

📝 Enhancement Note: The emphasis on "operationally complex systems (e-commerce, logistics, SaaS, internal tools)" and "field-based workflows" suggests this designer will be instrumental in optimizing the digital tools used by SiteOne's B2B customer base and internal operations teams. This includes designing for efficiency in areas like order management, inventory tracking, and customer support, which are critical for GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.

Experience:

• 5+ years of professional experience in product design for digital products.

• Proven experience designing for B2B, enterprise, or operationally complex systems such as e-commerce platforms, logistics management software, SaaS applications, or internal operational tools.

Required Skills:

• Strong portfolio showcasing end-to-end design work, with a particular emphasis on tackling complex workflows and demonstrating problem-solving capabilities.

• Deep understanding of user-centered design principles, interaction design best practices, and WCAG accessibility standards.

• Hands-on experience conducting user research (qualitative and quantitative) and effectively synthesizing findings into actionable design strategies.

• Proficiency in modern design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, and user research platforms like Pendo and Maze.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design decisions and research insights clearly to various audiences.

• Demonstrated ability to operate autonomously in ambiguous problem spaces and drive projects forward with minimal direction.

Preferred Skills:

• Experience designing for both mobile and responsive web applications.

• Familiarity with establishing, contributing to, and scaling design systems.

• Experience working within Agile/Scrum development environments and collaborating effectively with cross-functional teams.

• A genuine interest in or prior experience within the green industry, construction, or designing for field-based operational workflows.

📝 Enhancement Note: The requirements emphasize experience with systems that mirror GTM operations challenges (e-commerce, logistics, internal tools), highlighting the need for a designer who understands efficiency, scalability, and user adoption in complex business environments. The mention of "field-based workflows" is particularly relevant for a company like SiteOne, suggesting a need to design for users who may not always be at a desk.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 end-to-end design projects demonstrating your process from problem definition to solution delivery.

• Include case studies that detail your approach to user research, problem framing, ideation, wireframing, prototyping, and final design execution.

• Highlight projects involving complex workflows, B2B applications, e-commerce, logistics, SaaS, or internal operational tools to demonstrate relevant experience.

• Clearly articulate the user problems you were solving, the constraints you worked within, and the impact of your design solutions (e.g., through KPIs, user feedback, or business metrics).

Process Documentation:

• Within your case studies, clearly document your design process, including how you conducted user research, synthesized findings, and iterated on designs based on feedback and testing.

• Detail your approach to collaborating with Product Managers and Engineers, including how you translated requirements and ensured feasibility and quality.

• Illustrate your contribution to or use of design systems, showing how you ensured consistency and scalability in your designs.

• Provide examples of how you have used data and user feedback to inform design decisions and measure the success of your solutions.

📝 Enhancement Note: For a role focused on complex operational systems and B2B applications, a portfolio must clearly demonstrate the candidate's ability to understand and optimize intricate workflows. The emphasis should be on problem-solving for business efficiency and user productivity, not just aesthetic appeal. Showing how designs have led to measurable improvements in operational metrics or customer satisfaction will be crucial.

💵 Compensation & Benefits

Salary Range: Given the Sr. level experience and location in Roswell, Georgia, a competitive annual salary range for a Sr. Product Designer is estimated to be between $120,000 - $160,000 USD. This range is based on industry benchmarks for senior design roles in major metropolitan areas, considering the cost of living and demand for specialized design skills in the B2B/enterprise software space.

Benefits:

• Competitive Compensation package.

• Comprehensive Medical, Dental, and Vision insurance plans.

• Generous Paid Time Off (PTO) and Paid Holidays.

• Access to DailyPay for immediate access to earned wages.

• 401k retirement plan with a company match to support long-term financial goals.

• Tuition Reimbursement program for continued education and professional development.

• Lucrative Associate Referral Program to reward network referrals.

• Company Apparel and Work Boot Vouchers for field-related roles or company branding.

• Significant Opportunity for Advancement within the organization.

• Paid Training and Business Certifications to support skill development.

• Free Counseling Services and Employee Assistance Program (EAP) for personal and professional support.

• Life Insurance, as well as Short- and Long-Term Disability Insurance for income protection.

• Product Discounts on SiteOne offerings.

• Work schedule that typically ensures branches are closed on Sundays.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary range is an estimate based on industry data for a Senior Product Designer in a major metro area like Atlanta. Actual compensation will be determined by factors such as the candidate's specific experience, skills, and the company's internal compensation structure. The benefits package is extensive and typical for a large, established company, offering strong support for employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wholesale Distribution (Landscaping, Lawn Care, Irrigation, Hardscapes, Nursery, Pest Control Supplies). SiteOne operates as a critical B2B supplier for green industry professionals, impacting the efficiency and success of businesses that maintain outdoor spaces.

Company Size: Large enterprise with over 700 locations across the United States and Canada, indicating a robust infrastructure and significant market presence. This size suggests opportunities for impact and career progression, but also a need for designers to navigate established processes and potentially larger organizational structures.

Founded: SiteOne Landscape Supply was formed in 2014 through the acquisition of the landscape distribution business of Deere & Company. This relatively recent formation as a standalone entity suggests a dynamic environment that may still be evolving its digital capabilities and internal processes, offering opportunities for innovation.

Team Structure:

• The Product Design team likely operates within a larger Technology or Digital division, working in close collaboration with Product Management and Software Engineering.

• Designers will report into a Design Lead or Director, with a structure that emphasizes cross-functional project teams.

Methodology:

• SiteOne emphasizes a "customer-first" and "hypothesis-driven" approach, indicating a commitment to user research and data analysis to inform product development.

• The company culture champions safety, teamwork, and continuous improvement, suggesting an environment where process optimization and efficiency are valued.

• The mention of "growing Stronger Together™" and "Be a Great Place to Work for Our Associates" points to a focus on employee development and a collaborative spirit.

Company Website: https://careers.siteone.com/

📝 Enhancement Note: As a large distributor in a specific industry, SiteOne's operations are critical and likely complex. A product designer here will need to understand the nuances of wholesale distribution, B2B customer needs in the green industry, and the operational workflows of landscapers and maintenance professionals. The company's focus on being a "Great Place to Work" suggests a supportive environment, but the scale means processes and collaboration strategies are key.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Product Designer, indicating a mid-to-senior level position. It requires a high degree of autonomy, the ability to lead complex projects, and the capacity to mentor junior team members. The focus on B2B and operational systems suggests the role will be critical in improving the efficiency and effectiveness of SiteOne's customer-facing and internal digital tools, directly impacting GTM operations.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director within the Product/Technology organization. They will work in close partnership with Product Managers and Engineering Leads on specific product initiatives, forming project-based teams.

Operations Impact: The designs created by this role will directly influence how SiteOne's B2B customers interact with the company digitally, impacting order accuracy, efficiency, and overall customer satisfaction. Internally, well-designed tools can streamline sales processes, improve inventory management, and enhance operational efficiency across distribution centers and sales teams. This role is pivotal in enabling and optimizing GTM operations through intuitive digital experiences.

Growth Opportunities:

• Specialization: Deepen expertise in B2B product design, complex systems, or specific areas like e-commerce or logistics within the green industry.

• Leadership: Transition into a Design Lead or Manager role, overseeing a team of designers and strategic product initiatives.

• Cross-functional Movement: Move into Product Management or UX Strategy roles, leveraging design thinking and user advocacy to influence product direction more broadly.

• Mentorship: Develop leadership skills by mentoring junior designers and contributing to the growth of the design practice.

• Industry Expertise: Become a subject matter expert in the operational challenges and digital needs of the green industry.

📝 Enhancement Note: The "Sr." title and emphasis on leading initiatives and mentoring suggest a clear path for advancement. A candidate demonstrating strong problem-solving skills for operational complexities will be highly valued, potentially leading to leadership roles that manage the digital enablement of SiteOne's extensive GTM operations.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," meaning the designer will work a combination of days in the office and remotely. This suggests a need for a well-equipped home office setup and the ability to be productive both independently and collaboratively.

Office Location(s): The primary office location is Roswell, Georgia (300 Colonial Center Parkway, Ste 600, Roswell, GA 30076). This location is part of the greater Atlanta metropolitan area, offering access to a significant talent pool and business ecosystem.

Workspace Context:

• The Roswell office likely provides a professional, collaborative environment conducive to team meetings, design critiques, and in-person brainstorming sessions.

• The hybrid model necessitates strong digital collaboration tools and practices to ensure seamless communication and workflow between remote and in-office team members.

• Access to standard office amenities, IT support, and a professional workspace for in-office days.

Work Schedule: Standard full-time hours are expected, likely around 40 hours per week. The hybrid arrangement offers flexibility in where work is performed, but adherence to project deadlines and team meeting schedules will be crucial. The company notes that "Most Branches never work Sundays!", which might indicate a family-friendly culture or specific operational practices that could translate to a more balanced work environment.

📝 Enhancement Note: For a hybrid role, candidates should be comfortable with a mix of WFH and in-office collaboration. The Roswell location places it in a strong business hub, potentially offering networking opportunities on office days. The emphasis on "continuous improvement" and "teamwork" suggests an environment where designers are encouraged to contribute ideas and collaborate effectively, regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio to assess qualifications and cultural fit.

• Portfolio Presentation & Technical Interview: Expect to present a selection of your work, detailing your design process, problem-solving approach, and the impact of your solutions. This phase will likely include in-depth discussions about your experience with user research, complex systems, and design tools.

• Cross-functional Interviews: Interviews with Product Managers and Engineering Leads to assess collaboration skills, understanding of technical constraints, and ability to translate business needs into design.

• Executive/Leadership Interview: A final interview with senior leadership to evaluate strategic thinking, leadership potential, and overall alignment with SiteOne's vision and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience with complex B2B workflows, operational systems, and end-to-end design. Prioritize projects demonstrating impact and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, your solutions, and the measurable outcomes. Use visuals (wireframes, prototypes, final designs) to support your narrative.

• Highlight Operations Relevance: Emphasize projects that involved improving efficiency, streamlining processes, or enhancing user productivity within a business context (e.g., e-commerce, logistics, internal tools).

• Showcase Research and Data: Detail your user research methodologies and how you synthesized findings. If possible, include data points or metrics that demonstrate the success of your designs.

• Demonstrate Tool Proficiency: Briefly mention the tools you used (Figma, Pendo, Maze, etc.) and how they facilitated your design process.

Challenge Preparation:

• Be prepared for a design exercise or case study that may involve analyzing a complex workflow or proposing a solution for a specific user problem relevant to SiteOne's business.

• Practice articulating your thought process clearly and concisely, focusing on user needs, business goals, and operational efficiency.

• Prepare to discuss how you would approach challenges in a hybrid environment and how you collaborate with remote and in-office team members.

📝 Enhancement Note: The emphasis on complex workflows and B2B/operational systems means your portfolio should clearly demonstrate your ability to handle intricate problems and deliver solutions that drive business value and efficiency. Be ready to articulate not just what you designed, but why, and how it impacted users and the business.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), potentially Sketch, Adobe Creative Suite.

• User Research & Analytics: Pendo, Maze, Google Analytics (or similar web analytics platforms).

• Collaboration & Project Management: Jira, Confluence, Slack, Microsoft Teams.

Analytics & Reporting:

• Experience with web analytics tools (e.g., Google Analytics) to inform design decisions and measure performance.

CRM & Automation:

• While not directly designing the CRM, understanding how designs integrate with or impact CRM data and sales/service workflows (e.g., Salesforce) is beneficial.

• Familiarity with workflow automation concepts as they relate to user experience.

📝 Enhancement Note: Proficiency in Figma is essential. Experience with Pendo and Maze indicates a strong leaning towards data-informed design and user behavior analysis, which is critical for optimizing operational workflows. Understanding how designs impact broader enterprise systems like CRMs is a plus.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of B2B customers and internal users, driving designs that enhance their productivity and satisfaction.

• Efficiency & Continuous Improvement: Valuing streamlined processes, optimized workflows, and a proactive approach to identifying and solving operational bottlenecks through design.

• Collaboration & Teamwork: Working effectively with cross-functional teams (Product, Engineering, Marketing, Sales) to achieve shared goals and foster a positive, supportive work environment.

• Data-Driven Decision-Making: Utilizing data and research insights to inform design choices, validate hypotheses, and measure the impact of solutions.

• Integrity & Respect: Upholding high ethical standards and fostering an inclusive environment where all associates are valued and respected.

Collaboration Style:

• Cross-functional Integration: Actively partnering with Product Management to define requirements and strategy, and with Engineering to ensure feasibility and quality implementation.

• Open Communication: Encouraging transparent communication and constructive feedback loops within design critiques and project teams.

• Shared Ownership: Fostering a sense of collective responsibility for product success, working together to overcome challenges and deliver exceptional user experiences.

• Agile Environment: Adapting to agile methodologies, participating in ceremonies, and iterating quickly based on feedback and evolving requirements.

📝 Enhancement Note: The company's emphasis on "customer-first," "continuous improvement," and "teamwork" aligns well with the core tenets of operations roles. Designers here are expected to be proactive problem-solvers who can collaborate effectively to improve efficiency and deliver tangible business value.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Operational Complexity: Translating intricate B2B and field-based workflows into intuitive and efficient digital experiences requires deep understanding and problem-solving skills.

• Balancing Stakeholder Needs: Navigating the diverse requirements of B2B customers, internal operations teams, sales, and executive leadership to create cohesive solutions.

• Hybrid Work Environment: Maintaining strong collaboration, communication, and design quality across a hybrid work model.

• Scaling Design Systems: Ensuring design consistency and scalability across a large product portfolio as the company grows and evolves.

Learning & Development Opportunities:

• Deepen Industry Expertise: Gain in-depth knowledge of the green industry, wholesale distribution, and the specific operational challenges faced by SiteOne's customers.

• Advance B2B Design Skills: Hone expertise in designing for complex enterprise systems, e-commerce, and internal operational tools.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into management or strategic product roles.

• Continuous Learning: Access to paid training, business certifications, and potentially industry conferences to stay abreast of design trends and technologies.

📝 Enhancement Note: This role presents an excellent opportunity for a designer looking to specialize in complex B2B environments and gain valuable experience in operational efficiency through design. The challenges are significant but offer substantial room for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex workflow for a B2B or operational system. What was the problem, your approach, and the outcome?"

• "How do you balance user needs with technical constraints and business objectives in your design process?"

• "Walk us through your process for conducting user research and translating those insights into actionable design recommendations."

• "How do you contribute to or utilize design systems to ensure consistency and scalability?"

Company & Culture Questions:

• "What interests you about SiteOne Landscape Supply and our industry?"

• "How do you contribute to a collaborative and supportive team environment?"

• "How do you ensure your designs align with a company's values, such as customer-centricity and continuous improvement?"

Portfolio Presentation Strategy:

• Focus on Process: Clearly articulate your design thinking and problem-solving methodology for each project.

• Quantify Impact: Whenever possible, use metrics or data to demonstrate the success and ROI of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Showcase Complexity: Highlight projects that involved navigating intricate user flows, technical constraints, or diverse stakeholder requirements.

• Be Prepared for Whiteboarding: Have a strategy for how you would approach a hypothetical design challenge or task on the spot.

• Tailor to SiteOne: Research SiteOne's business and customer base to frame your experience and examples in a relevant context.

📝 Enhancement Note: Expect questions that probe your ability to handle complexity, drive operational efficiency through design, and collaborate effectively in a hybrid, cross-functional setting. Your portfolio presentation should be your strongest asset, demonstrating your end-to-end design capabilities with a focus on business impact.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the official SiteOne Careers portal, accessible via the provided URL.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 projects that best illustrate your experience with complex B2B workflows, operational systems (e.g., e-commerce, logistics, internal tools), and end-to-end design processes. Emphasize projects where your designs led to measurable improvements in efficiency or user satisfaction.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "user research," "interaction design," "Figma," "B2B," "operational systems," and "hybrid work." Quantify your achievements with specific data points where possible.

• Interview Preparation: Practice articulating your design process, research methodologies, and problem-solving approaches. Prepare to present your portfolio confidently and discuss how your skills align with SiteOne's needs, especially concerning operational efficiency and customer experience in the green industry.

• Company Research: Thoroughly research SiteOne Landscape Supply, its industry, its customer base, and its stated company values. Understand their business model and how digital products contribute to their operational success and customer relationships.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.