Senior Graphic Designer (Retail and B2B)

📍 Job Overview

Job Title: Senior Graphic Designer (Retail and B2B)

Company: Who Gives A Crap

Location: Manila, Philippines (Remote)

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: May 12, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end design strategy and execution for Who Gives A Crap's Retail and B2B channels, ensuring a cohesive and impactful brand presence across all touchpoints.

• Drive creative vision for multi-channel retail campaigns, from initial concept through to final execution, including OOH and in-store activations.

• Develop and maintain shopper marketing toolkits and brand guidelines to ensure consistency, effectiveness, and aesthetic appeal in retail environments.

• Collaborate closely with cross-functional teams, including Retail, Marketing, and Operations, to translate business objectives into compelling visual solutions.

• Mentor and guide junior designers, fostering a collaborative and inspiring creative environment while ensuring flawless execution of designs through external production partners.

📝 Enhancement Note: This role is positioned as a Senior Designer with a specific focus on Retail and B2B channels, implying a need for strategic thinking beyond just execution. The emphasis on "leading the creative vision" and "mentoring designers" suggests a blend of individual contribution and leadership responsibilities. The remote-first nature in Manila, Philippines, indicates a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Conceptualize and execute innovative design solutions for retail campaigns, including OOH advertising, in-store displays, and point-of-sale materials, ensuring alignment with brand strategy and commercial objectives.

• Audit, evolve, and maintain shopper marketing toolkits, ensuring brand consistency, effectiveness, and visual appeal across all retail activations.

• Partner with local and international teams to develop engaging and highly creative pitch decks and presentation materials for new B2B retail partnerships.

• Design unique brand activations for B2B trade shows and events, creating memorable experiences that resonate with target industries like hospitality.

• Collaborate with the Brand Design team to ensure cohesive translation of product designs and Limited Edition concepts from digital screens to physical shelf presence.

• Oversee the execution of designs with external printers and production teams, ensuring that creative vision is translated flawlessly into high-quality physical outputs.

• Translate complex creative briefs into effective, strategically sound design solutions that meet both creative and commercial requirements.

• Provide creative feedback and inspiration to other designers, fostering a culture of continuous improvement and shared learning within the creative team.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage both strategic campaign development and detailed execution, with a strong understanding of retail environments and B2B client engagement. The mention of "disruptive ideas" and "winning hearts" suggests a creative freedom within a purpose-driven framework.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: Minimum of 6+ years of professional design experience, with a significant portion dedicated to Retail and B2B environments. Demonstrated experience in designing for physical retail spaces and experiential environments.

Required Skills:

• Portfolio: A strong portfolio showcasing extensive work in Retail and/or B2B design, with clear examples of successful campaigns, shopper marketing, and brand activations.

• Software Proficiency: Expert-level command of Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma.

• Print Production Expertise: Deep understanding of print production processes, materials, and best practices for translating digital assets into physical products.

• Digital-to-Physical Integration: Proven ability to seamlessly connect digital brand assets with physical shopper marketing initiatives.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate creative vision and rationale clearly to cross-functional teams and stakeholders.

• Strategic Thinking: Ability to translate complex creative briefs into commercially sharp and effective design solutions.

• Leadership & Mentorship: Experience in mentoring junior designers, providing constructive feedback, and fostering creative growth.

Preferred Skills:

• Experience in sustainability-focused brands or with B Corp certified organizations.

• Familiarity with project management tools and methodologies for managing multiple design projects simultaneously.

• Experience working with international teams and understanding of global market nuances.

• Knowledge of packaging design principles relevant to consumer goods.

📝 Enhancement Note: The emphasis on a "strong portfolio" is paramount. Candidates should be prepared to showcase specific examples of retail campaigns, B2B pitch decks, and trade show activations. The required proficiency in Adobe Creative Suite and Figma, coupled with print production knowledge, indicates a need for a versatile designer capable of handling diverse project needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Retail Campaign Showcase: Detailed case studies demonstrating the development and execution of retail campaigns, including concept, execution across multiple touchpoints (OOH, in-store), and measurable impact.

• B2B Pitch Deck Examples: Samples of compelling pitch decks designed for B2B clients or retailers, showcasing strategic thinking, brand narrative, and visual appeal.

• Shopper Marketing Toolkit: Examples of developed shopper marketing toolkits, illustrating how brand consistency and effectiveness were maintained in retail environments.

• Brand Activation Design: Documentation of trade show or event activations, highlighting creative concepts, experiential design elements, and audience engagement strategies.

• Print Production Integration: Evidence of successful translation of digital designs to physical print materials, demonstrating an understanding of production constraints and quality control.

Process Documentation:

• Creative Brief Interpretation: Examples of how complex creative briefs were analyzed and translated into actionable design strategies and solutions.

• Cross-Functional Collaboration Workflows: Documentation illustrating successful collaboration with Retail, Marketing, and Operations teams, highlighting communication and feedback loops.

• Production Management: Case studies or descriptions of managing external printers and production teams, detailing quality assurance processes and timeline management.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only showcases creative output but also demonstrates a structured approach to design strategy, cross-functional collaboration, and production management. The ability to articulate the "why" behind design decisions and the process used to achieve them will be crucial.

💵 Compensation & Benefits

Salary Range:

Based on market research for Senior Graphic Designer roles in remote positions serving the Philippines, and considering the company's B Corp status and commitment to market-informed salaries, a competitive range is estimated between PHP 1,200,000 - PHP 2,200,000 annually (approximately USD 20,000 - USD 37,000). This range accounts for the extensive experience required, the strategic nature of the role, and the remote work arrangement.

Benefits:

• Competitive Salaries: Market-informed compensation reflecting experience and role impact.

• Healthcare Support: Meaningful support towards healthcare for team members globally.

• Generous Paid Leave: Comprehensive paid time off to support work-life balance.

• Learning & Development Opportunities: Tailored programs and resources for professional growth and skill enhancement.

• Free Toilet Paper: A unique and practical perk for all employees.

• Impactful Work: Opportunity to contribute to a purpose-led organization with significant social and environmental impact.

Working Hours: Approximately 40 hours per week, with flexibility often afforded in remote roles, allowing for effective management of global team collaborations and personal work-life balance.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in the Philippines and remote positions. Actual compensation will depend on the candidate's specific experience, qualifications, and the company's internal compensation framework. The benefits package emphasizes both standard professional offerings and unique company perks, aligning with their mission-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Consumer Goods - Sustainable Toilet Paper & Home Essentials), Social Enterprise.

Company Size: 200+ employees. This size indicates a dynamic, growth-oriented environment where individual contributions are visible and significant. Operations professionals can expect a balance of established processes and the agility to implement new initiatives.

Founded: 2012. With over a decade of operation, Who Gives A Crap has established a strong market presence and a proven business model, moving beyond startup phases into a scalable growth phase.

Team Structure:

• Creative Team: Operates as a key function supporting marketing, retail, and B2B initiatives, likely comprising specialists in brand design, graphic design, content creation, and potentially digital design.

• Reporting Structure: The Senior Designer reports to the Associate Creative Director, indicating a clear hierarchy within the creative department, with opportunities for upward influence and strategic input.

• Cross-functional Collaboration: The role emphasizes strong partnerships with Retail, Marketing, and Operations teams, suggesting a collaborative environment where design is integrated into broader business strategies.

Methodology:

• Data-Driven Creativity: While creative-led, the emphasis on "effective solutions" and "commercial sharp" thinking implies that design decisions are informed by data and business objectives.

• Agile Campaign Development: The description of leading campaigns suggests an agile approach to creative development, allowing for responsiveness to market needs and retail opportunities.

• Impact Measurement: As a B Corp, there's an inherent focus on measuring social and environmental impact, which likely extends to how marketing and design efforts contribute to these goals.

Company Website: https://www.whogivesacrap.org/

📝 Enhancement Note: Who Gives A Crap's culture is characterized by its dual focus on commercial success and social impact. For operations professionals, this means working within a framework that values efficiency and effectiveness but is also driven by a strong sense of purpose. The company's B Corp certification and significant philanthropic contributions are central to its identity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position. It requires a strong foundation of experience and the ability to lead projects independently, mentor others, and contribute strategically to the creative output for key business channels.

Reporting Structure: Reporting to the Associate Creative Director means the role has direct access to leadership within the creative department, offering visibility into higher-level strategic discussions and decision-making processes.

Operations Impact: The Senior Designer's work directly influences how the brand is perceived in critical revenue-generating channels (Retail and B2B). Successful design execution can lead to increased brand recognition, stronger retailer partnerships, improved shopper conversion, and ultimately, higher sales, thereby contributing significantly to the company's mission and donation goals.

Growth Opportunities:

• Creative Leadership: Potential to grow into an Art Director or Associate Creative Director role, leading broader creative initiatives or managing larger teams.

• Specialization: Deepen expertise in retail and B2B design, becoming a go-to expert for these channels within the organization.

• Strategic Contribution: Influence brand strategy and creative direction for major campaigns and partnerships.

• Impact Amplification: Continue to leverage design skills to amplify the company's social and environmental mission, contributing to increased donations for clean water and sanitation projects.

📝 Enhancement Note: The growth trajectory for this role emphasizes not just vertical advancement within creative but also the ability to broaden influence across business functions by driving impactful design strategies for revenue-generating channels. The company's mission provides a unique avenue for personal and professional fulfillment.

🌐 Work Environment

Office Type: Remote-First. This model prioritizes flexibility and allows talent to be sourced globally, with a strong emphasis on asynchronous communication and digital collaboration tools.

Office Location(s): While the role is remote, the specific mention of "Manila, Philippines (Remote)" suggests a potential concentration of team members or operational considerations within this region, though the role itself is not tied to a physical office.

Workspace Context:

• Digital Collaboration Hub: Expect a highly digitized work environment reliant on communication platforms (e.g., Slack, Teams), project management software, and cloud-based design tools.

• Independent Work Focus: The remote-first nature requires a high degree of self-discipline, time management, and proactive communication to ensure project continuity and team alignment.

• Global Team Interaction: Opportunities to collaborate with colleagues across different time zones and cultural backgrounds, fostering a diverse and dynamic work experience.

Work Schedule: Approximately 40 hours per week. While remote, adherence to core working hours or availability for critical meetings may be expected, balanced with the flexibility inherent in remote work. This allows for effective management of global team collaborations and personal work-life balance.

📝 Enhancement Note: The remote-first environment requires candidates to be adept at independent work, self-motivation, and effective digital communication. Candidates should be comfortable with asynchronous workflows and leveraging technology to maintain strong collaborative relationships across distances.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Creative Task/Case Study: Candidates may be asked to complete a design challenge or present a case study from their portfolio that demonstrates their approach to a typical Retail or B2B design problem relevant to Who Gives A Crap.

• Hiring Manager Interview: Discussion with the Associate Creative Director to delve deeper into your experience, creative process, leadership potential, and cultural fit.

• Cross-functional Panel Interview: Interaction with representatives from Retail, Marketing, or Operations to assess collaboration skills and understanding of business objectives.

• Final Interview: Potentially with higher leadership to discuss strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly showcase your expertise in Retail and B2B design. Prioritize work that demonstrates strategic thinking, creative problem-solving, and successful execution in physical or B2B environments.

• Tell the Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the challenges faced, and the measurable outcomes or impact. Use visuals effectively to support your narrative.

• Highlight Retail/B2B Nuances: Specifically call out elements that demonstrate your understanding of shopper behavior, retail environments, trade show dynamics, or B2B client engagement.

• Showcase Production Savvy: Include examples that demonstrate your understanding of print production, material selection, and how you’ve managed the transition from digital concept to physical reality.

• Emphasize Collaboration: Be ready to discuss how you’ve worked with cross-functional teams and external vendors to bring your designs to life.

Challenge Preparation:

• Understand the Brand: Familiarize yourself deeply with Who Gives A Crap's brand identity, mission, values, and target audiences.

• Retail & B2B Context: Research current trends in sustainable consumer goods, retail marketing, and B2B engagement within the hospitality or related sectors.

• Problem-Solving Approach: Be prepared to articulate a structured approach to solving a given design problem, demonstrating how you would apply your skills and experience to achieve business and brand objectives.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also strategic thinking, collaboration ability, and cultural alignment with Who Gives A Crap's mission. A well-curated portfolio that tells a compelling story of impact and process is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Illustrator, and Photoshop for all core design tasks, from concept development to final asset creation.

• Figma: Essential for collaborative design, prototyping, and potentially for creating interactive elements or presentations.

• Microsoft Office Suite / Google Workspace: Standard productivity tools for documentation, communication, and presentations (e.g., Word/Docs, PowerPoint/Slides).

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but an understanding of how design assets are utilized within marketing automation platforms or CRM systems (e.g., for email campaigns, B2B outreach) would be a plus.

📝 Enhancement Note: The core technology stack focuses on industry-standard design software. Proficiency in Adobe Creative Suite and Figma is non-negotiable, emphasizing the need for a designer who can execute across multiple digital and print mediums effectively.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven Impact: A core value is making a tangible difference in the world through business. Operations professionals are expected to contribute to this mission, ensuring efficiency and effectiveness in processes that support the company's social and environmental goals.

• Collaboration & Transparency: The company emphasizes teamwork and open communication across departments and global locations. Operations professionals should be adept at working with diverse teams and stakeholders.

• Innovation & Agility: As a purpose-led scale-up, there's a drive for continuous improvement and adaptation. Operations should be comfortable with evolving processes and seeking innovative solutions.

• Customer Centricity (Internal & External): While serving end consumers, there's also an emphasis on supporting internal teams (like Retail and Marketing) and external partners (B2B clients) effectively.

Collaboration Style:

• Cross-functional Integration: Operations plays a vital role in enabling the success of marketing, retail, and sales initiatives. Expect close collaboration on process optimization, data sharing, and strategic alignment.

• Feedback-Oriented: A culture that encourages constructive feedback to drive improvement. Operations professionals should be open to sharing insights and receiving input from various departments.

• Shared Mission: A strong sense of collective purpose unites the team, fostering a supportive environment where individuals are motivated by a common goal.

📝 Enhancement Note: The company culture is deeply intertwined with its mission. Operations professionals will find themselves in an environment that values efficiency and impact equally, fostering a sense of purpose in their daily work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Needs: Effectively translating the company's purpose-driven mission into compelling designs that also meet strict retail and B2B commercial objectives.

• Global Brand Consistency: Maintaining a unified brand presence across diverse retail environments and B2B client needs in different markets.

• Remote Collaboration Dynamics: Navigating communication and project management challenges inherent in a remote-first, globally distributed team.

• Rapid Growth Environment: Adapting to a fast-paced, scaling organization where processes may evolve quickly, requiring flexibility and proactive problem-solving.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore new design software, techniques, and trends relevant to retail and B2B marketing.

• Strategic Brand Development: Gaining deeper insights into brand strategy, campaign planning, and cross-functional business operations.

• Leadership Skills: Developing mentorship and team leadership capabilities through guiding junior designers and contributing to creative direction.

• Impact Amplification: Learning how to maximize the impact of design on a company's social and environmental mission, contributing to increased donations and brand advocacy.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges within a unique business model. Success will depend on a candidate's ability to adapt, collaborate, and leverage their design expertise to drive both commercial success and social impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a retail campaign for a new sustainable product launch, considering both brand impact and shopper conversion?" (Prepare to discuss your process, target audience considerations, and how you'd measure success.)

• "Describe a time you had to translate a complex business objective into a successful B2B design solution. What was your process, and what was the outcome?" (Focus on strategic thinking, problem-solving, and quantifiable results.)

Company & Culture Questions:

• "What resonates with you about Who Gives A Crap's mission, and how would your design work contribute to it?" (Show genuine interest and connect your skills to the company's purpose.)

• "Describe your experience working in a remote-first or globally distributed team environment. What strategies do you employ to ensure effective collaboration?" (Highlight your communication, self-management, and teamwork skills.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your Retail and B2B design expertise, highlighting strategic thinking and measurable results.

• Tell a Compelling Story: For each project, walk through the "Why" (brief/objective), "How" (your process, tools, and collaboration), and "What" (the final design and its impact).

• Quantify Success: Whenever possible, include metrics or qualitative feedback that demonstrates the effectiveness of your designs (e.g., increased sales, positive retailer feedback, successful trade show engagement).

• Be Ready for Live Design Critiques: While not always part of the process, be prepared to discuss your design choices and defend your creative decisions on the spot.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic acumen, a deep understanding of the Retail and B2B landscape, and a genuine alignment with Who Gives A Crap's mission. Be ready to articulate your process and the impact of your work.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Greenhouse portal linked.

• Customize Your Resume: Tailor your resume to highlight your 6+ years of experience in Retail and B2B design, specifically mentioning proficiency in Adobe Creative Suite and Figma, and any experience with print production or shopper marketing.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest Retail and B2B design projects, with clear case studies detailing your process, challenges, and outcomes. Be ready to present specific examples of campaign development, B2B pitch decks, and shopper marketing toolkits.

• Prepare for Case Study/Presentation: Anticipate a potential design challenge or a request to present a portfolio case study, focusing on how you would address a relevant creative brief for Who Gives A Crap.

• Research the Company: Deeply understand Who Gives A Crap's mission, brand, products, and their impact. Be ready to articulate why you are a good cultural fit and how your design skills can contribute to their purpose-led goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---