(Senior) Graphic Designer - Packaging (m/w/d)

📍 Job Overview

Job Title: Senior Graphic Designer - Packaging (m/w/d) Company: LIMITD by Wunderproducts GmbH Location: Berlin, Germany Job Type: Full-time Category: Creative & Design / Marketing Operations Date Posted: August 08, 2025 Experience Level: Mid-level to Senior (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and creative asset development for multiple consumer brands within the German retail sector, focusing on packaging and point-of-sale (POS) marketing materials.
• Translate brand strategies and creator visions into compelling visual designs across digital and print mediums, ensuring brand consistency and market appeal.
• Collaborate cross-functionally with marketing, product development, and creator teams to conceptualize and execute impactful visual campaigns and product launches.
• Stay ahead of visual trends in consumer goods, social media, and digital design to inform creative strategies and maintain a competitive edge.

📝 Enhancement Note: This role is positioned as a "(Senior)" Graphic Designer, suggesting a need for a candidate with a solid foundation (2-5 years of experience) and the ability to work independently on key projects, while also contributing to team-based initiatives. The emphasis on packaging and POS materials indicates a strong focus on product presentation and retail execution, requiring a blend of creative flair and technical understanding of print production and retail environments.

📈 Primary Responsibilities

• Conceptualize, design, and execute all graphic assets for LIMITD's brands (ROB's, HEYYY, EMYO), with a primary focus on packaging and POS marketing materials (e.g., displays).
• Develop creative concepts and visual styles from initial ideation through to final production, ensuring alignment with brand guidelines and target audience preferences.
• Design a wide range of graphic assets for social media platforms, print collateral (including pre-press preparation), and visual concepts for presentations.
• Create engaging assets for brand marketing initiatives and social media content, contributing to overall campaign effectiveness.
• Conduct research into emerging visual trends, design aesthetics, and competitor activities to inform and inspire creative output.
• Collaborate closely with internal teams to ensure design solutions meet project objectives and brand integrity.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with a significant emphasis on product packaging and retail-specific marketing collateral. The mention of "pre-press preparation" for print jobs indicates a need for meticulous attention to detail and an understanding of production processes. The broad scope of asset creation, from social media to presentations, highlights the need for versatility and adaptability in design skills.

🎓 Skills & Qualifications

Education:

• A completed degree in Graphic Design, Media Design, Communication Design, or a comparable qualification is required.

Experience:

• Extensive experience in digital design is essential, with a proven track record of creating high-impact visual assets.
• Demonstrable experience in marketing environments, understanding the technical and design requirements for various marketing channels.
• Experience in packaging design and POS marketing asset creation is highly desirable.

Required Skills:

• Proficiency in Adobe Creative Suite: Photoshop, InDesign, and Illustrator are critical for asset creation and layout.
• Strong understanding of print production processes, including color management, bleed, and imposition for print-ready files.
• Excellent grasp of graphic design principles, including typography, layout, color theory, and visual hierarchy.
• Demonstrated ability to identify and cater to customer preferences and market trends in design.
• Solid understanding of (product) design best practices and common pitfalls.
• Team player attitude with strong communication skills and a collaborative spirit.
• Ability to remain calm and effective under pressure and in challenging situations.
• Proactive approach to taking responsibility and embracing new challenges.

Preferred Skills:

• Experience with After Effects for motion graphics and animation.
• Foundational knowledge of Motion Design, Web Design (e.g., WordPress), and UI/UX Design (e.g., Figma).
• Initial experience in 3D and AR (Augmented Reality) design, utilizing tools like Blender and Spark AR.

📝 Enhancement Note: The "Senior" title implies that while a degree is preferred, extensive practical experience and a strong portfolio demonstrating mastery of core design software and principles will be highly valued. The inclusion of After Effects, Figma, Blender, and Spark AR as preferred skills suggests the company is forward-thinking and values candidates who can contribute to a broader range of digital and emerging media projects, beyond traditional print and static digital assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating a range of graphic design projects, with a significant emphasis on packaging design and POS marketing materials.
• Include case studies that highlight the creative process, from initial concept development to final execution, showcasing problem-solving skills.
• Provide examples of how design decisions were informed by brand strategy, target audience insights, and market trends.
• Demonstrate proficiency in applying brand guidelines consistently across diverse applications.

Process Documentation:

• Examples of workflow for developing and iterating on packaging designs, including any collaboration with external printers or manufacturers.
• Documentation of the process for creating and adapting assets for different marketing channels (social media, print, digital campaigns).
• Evidence of how design projects are managed, from brief to delivery, highlighting efficiency and organization.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It should not just display finished work but also illustrate the thought process, strategic considerations, and technical execution behind each project. Specifically, packaging and POS examples should be detailed, showing an understanding of material, production, and retail shelf impact. The ability to articulate this process verbally during an interview is as crucial as the visual presentation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Berlin with 2-5 years of experience, a competitive salary range is estimated between €45,000 and €60,000 annually. This estimate considers the cost of living in Berlin, the company's startup environment, and the comprehensive benefits package offered.

Benefits:

• Fair compensation package.
• 28 vacation days per year, exceeding the statutory minimum.
• Monthly lunch subsidy.
• Public transport subsidy.
• Urban Sports Club membership.
• Flexible working hours with a Gleitzeit (flextime) system.
• Home office options for a hybrid work arrangement.
• Daily provision of fresh fruit, muesli, beverages, and snacks.
• Modern workplace in a central Berlin location with good transport connections.
• Opportunities for individual training and development.
• Startup atmosphere with flat hierarchies and an open feedback culture.
• Regular team events and social activities.

Working Hours:

• Full-time position, typically 40 hours per week.
• Flexible working hours (Gleitzeit) are offered, allowing for adaptability in daily schedules.
• The role is hybrid, requiring approximately 3 days per week in the office and offering 2 days for remote work.

📝 Enhancement Note: The salary estimate is based on general market data for graphic design roles in major German cities like Berlin. The actual salary will depend on the candidate's specific experience, portfolio, and negotiation. The benefits package is robust for a startup, covering work-life balance, health, and professional development. The hybrid work arrangement with 3 days in office is a common model for fostering collaboration while allowing flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Consumer Packaged Goods (CPG) with a strong influencer marketing and direct-to-consumer (DTC) component. Company Size: Growing startup (likely 50-150 employees based on typical growth trajectories for companies founded in 2020 and actively hiring). Founded: 2020, indicating a relatively young and dynamic company culture focused on rapid growth and innovation.

Team Structure:

• The Graphic Design team is likely part of a larger Marketing or Creative department.
• The Senior Graphic Designer will report to a Creative Director or Head of Marketing.
• Close collaboration is expected with Brand Managers, Product Developers, Social Media Managers, and potentially external creators.

Methodology:

• Data-driven decision-making, especially concerning product performance and marketing effectiveness.
• Agile approach to product development and marketing campaigns, common in fast-paced startup environments.
• Emphasis on authenticity and community engagement, driven by influencer partnerships.
• Focus on innovation in product development and retail strategy to capture the Gen Z market.

Company Website: https://www.limitd.de/

📝 Enhancement Note: LIMITD operates at the intersection of e-commerce, influencer marketing, and traditional retail, creating a unique operational landscape. The company's focus on Gen Z and influencer-driven products suggests a culture that is vibrant, trend-conscious, and community-oriented. A graphic designer here will need to be adaptable to rapid product cycles and evolving brand narratives.

📈 Career & Growth Analysis

Operations Career Level: Mid-level to Senior Graphic Designer. This role is crucial for shaping the visual appeal and market presence of LIMITD's brands. The "Senior" designation implies a level of autonomy and the expectation to mentor or guide junior designers if the team grows.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Design. They will work closely with cross-functional teams, providing creative direction and execution for their respective projects.

Operations Impact: The visual design, particularly packaging and POS materials, has a direct and significant impact on consumer perception, brand recognition, and ultimately, sales performance in the retail environment. Effective design can drive impulse purchases and build brand loyalty.

Growth Opportunities:

• Skill Specialization: Deepen expertise in packaging design, 3D visualization, AR/VR applications, or motion graphics.
• Leadership Development: Potential to lead design projects, mentor junior designers, or transition into a Creative Lead role as the company expands.
• Brand Strategy Contribution: Influence the strategic direction of brand aesthetics and visual storytelling across all touchpoints.
• Industry Exposure: Work with prominent social media creators and gain insights into influencer marketing strategies.

📝 Enhancement Note: The growth path for a Senior Graphic Designer at a startup like LIMITD often involves taking on more strategic responsibilities and potentially leading design initiatives as the company scales. The emphasis on emerging technologies like 3D and AR offers exciting opportunities for skill expansion and specialization, aligning with the company's innovative approach.

🌐 Work Environment

Office Type: Modern office space in a startup environment. Office Location(s): Berlin, Germany, specifically in the Kreuzberg district, known for its vibrant, creative, and entrepreneurial atmosphere. The office is described as having good transport connections.

Workspace Context:

• Collaborative open-plan office setup conducive to team interaction and idea sharing.
• Access to modern design tools and technology, including the Adobe Creative Suite and potentially 3D/AR software.
• Opportunities for informal collaboration with colleagues from various departments, fostering a dynamic work atmosphere.

Work Schedule:

• Full-time, 40 hours per week, with flexible working hours (Gleitzeit).
• Hybrid model: Approximately 3 days in the office and 2 days remote. This allows for focused individual work and in-person collaboration.

📝 Enhancement Note: The Kreuzberg location is a significant draw for creative professionals, offering a dynamic urban environment. The hybrid work model is designed to balance the benefits of in-office synergy with the flexibility of remote work, a common preference for design roles that require deep focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and salary expectations.
• Portfolio Review & Creative Challenge: A more in-depth session where candidates present their portfolio, discussing their process, strategic thinking, and problem-solving skills. This may be followed by a small, practical design task or case study relevant to packaging or POS design.
• Team/Stakeholder Interviews: Meetings with potential team members and key stakeholders (e.g., Brand Managers) to evaluate collaboration skills, understanding of brand objectives, and overall fit within the company culture.
• Final Interview: A conversation with senior leadership to discuss the role's strategic importance and confirm mutual fit.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest work, with a clear emphasis on packaging, POS, and digital marketing assets. Quantify results where possible (e.g., "design contributed to X% increase in engagement").
• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, your solutions, and the outcome. Focus on your role and decision-making.
• Highlight Technical Skills: Demonstrate your command of design software and your understanding of print production requirements.
• Show Brand Versatility: Include examples that show your ability to adapt design styles to different brand identities and target audiences.
• Prepare for a Challenge: Be ready to discuss how you would approach a hypothetical design brief for one of LIMITD's brands.

Challenge Preparation:

• Understand the Brands: Familiarize yourself thoroughly with ROB's, HEYYY, and EMYO. Analyze their current visual identity, target audience, and market positioning.
• Research Packaging & POS Trends: Be prepared to discuss current trends in product packaging, retail displays, and point-of-sale marketing, especially within the CPG and Gen Z markets.
• Think Strategically: Consider how design can drive sales, enhance brand perception, and appeal to specific demographics.
• Practice Presentation: Rehearse how you will articulate your thoughts and present your portfolio clearly and concisely.

📝 Enhancement Note: Given the "Senior" title and the nature of the role, expect a rigorous portfolio review and potentially a practical design challenge. The company values not just aesthetic skill but also strategic thinking, understanding of market dynamics, and the ability to execute for retail. Highlighting experience with CPG packaging and POS is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, InDesign, Illustrator (essential for all design tasks).
• Adobe After Effects: For motion graphics, animations, and dynamic visual assets.
• Figma: For UI/UX design, prototyping, and collaborative design workflows.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics (e.g., conversion rates, engagement) will be beneficial. Familiarity with analytics platforms (e.g., Google Analytics, social media insights) could be a plus.

CRM & Automation:

• Not directly applicable to this design role, but understanding how design assets are deployed through marketing channels is important.

Emerging Technologies:

• 3D Design Software: Blender (or similar) for creating 3D product mockups and visuals.
• AR Design Tools: Spark AR (or similar) for developing augmented reality filters and experiences for social media.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The preferred skills in After Effects, Figma, Blender, and Spark AR signal that LIMITD is looking for a versatile designer capable of working across a spectrum of modern media, from static print to interactive AR experiences. Demonstrating experience with these tools will significantly boost an application.

👥 Team Culture & Values

Operations Values:

• Innovation & Authenticity: Driving new product ideas and marketing approaches that resonate genuinely with the Gen Z audience.
• Speed & Agility: Operating in a fast-paced startup environment requires quick decision-making and adaptability.
• Collaboration & Transparency: Open communication and teamwork are key to success in a growing company with flat hierarchies.
• Data-Driven Creativity: While creative, design decisions are informed by market insights and performance metrics to ensure effectiveness.
• Customer-Centricity: Designing with the end consumer (and the creators they follow) in mind.

Collaboration Style:

• Highly collaborative, with designers working closely with marketing, product, and creator teams.
• Expect frequent feedback loops and iterative design processes.
• Emphasis on open dialogue and constructive criticism to achieve the best creative outcomes.
• A culture that encourages sharing ideas and knowledge across teams.

📝 Enhancement Note: The company's emphasis on "authenticity" and "creator collaboration" suggests that designers should be attuned to current social media trends and understand how to translate influencer personalities into visual brand elements. The "startup atmosphere" and "open feedback culture" imply a dynamic environment where proactive contribution and adaptability are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Trend Responsiveness: Maintaining a cohesive visual identity across multiple brands while staying current with rapidly evolving Gen Z trends.
• Rapid Product Cycles: Adapting quickly to new product launches and marketing campaigns with tight deadlines.
• Cross-Platform Design Requirements: Creating assets that perform effectively across diverse platforms, from physical retail shelves to various social media feeds.
• Integrating Emerging Technologies: Learning and effectively applying new tools and techniques like 3D and AR design into practical marketing applications.

Learning & Development Opportunities:

• Specialized Training: Access to courses or workshops to enhance skills in 3D modeling, AR development, advanced motion graphics, or packaging engineering.
• Industry Exposure: Learning from successful creators and understanding the dynamics of influencer marketing and CPG retail.
• Mentorship: Opportunities to learn from senior team members or potentially mentor junior designers as the team grows.
• Strategic Input: Contributing to the broader visual strategy of the company, gaining experience beyond pure execution.

📝 Enhancement Note: The challenges presented are typical for a fast-growing consumer brand startup. The growth opportunities are significant, particularly for those interested in expanding into newer design frontiers like 3D and AR, which are becoming increasingly important in e-commerce and digital marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing packaging for a new snack product aimed at teenagers, considering current social media trends?" (Focus on process, trend integration, and brand appeal).
• "Describe a time you had to adapt your design due to conflicting feedback from different stakeholders. How did you manage it?" (Focus on communication, negotiation, and problem-solving).
• "What are your favorite examples of innovative packaging design in the CPG market, and why?" (Demonstrate industry awareness and critical thinking).

Company & Culture Questions:

• "What interests you about LIMITD and our brands (ROB's, HEYYY, EMYO)?" (Show you've researched the company and understand its market).
• "How do you stay updated on graphic design and social media trends?" (Highlight your proactive learning habits).
• "Describe your experience working in a startup environment or a fast-paced team." (Assess adaptability and work ethic).

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your experience, then dive into 2-3 key projects that best showcase your skills relevant to this role (packaging, POS, digital).
• Quantify Impact: Wherever possible, use data to demonstrate the success of your designs.
• Articulate Your Process: Explain your thought process, the tools you used, and the challenges you overcame.
• Be Ready for Q&A: Anticipate questions about your design choices, your workflow, and your ability to work under pressure.

📝 Enhancement Note: Be prepared to showcase not just your technical design skills but also your understanding of consumer behavior, retail environments, and the unique influencer-driven market LIMITD operates within. Demonstrating an ability to translate trends into effective visual strategies is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on join.com.
• Tailor your Resume: Highlight experience in packaging design, POS marketing, digital asset creation, and proficiency with Adobe Creative Suite. Use keywords from the job description.
• Curate Your Portfolio: Ensure your portfolio prominently features relevant projects, clearly showcasing your process and results. Prioritize packaging and POS examples.
• Prepare Your Cover Letter: Briefly explain your interest in LIMITD, how your skills align with the role, and what excites you about their brands and mission.
• Research LIMITD: Understand their brands (ROB's, HEYYY, EMYO), their target audience (Gen Z), and their unique position in the market. Familiarize yourself with their existing visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---