ROBINSON Social Media Manager & Graphic Designer (m/f/d)

📍 Job Overview

Job Title: ROBINSON Social Media Manager & Graphic Designer (m/f/d)

Company: TUI

Location: Flexible

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-01-09

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on managing social media presence and creating graphic design assets for ROBINSON clubs, directly impacting brand engagement and visual storytelling within the hospitality sector.

• Responsibilities include content creation for platforms like Facebook and Instagram, aligning with corporate identity (CI) across digital and print media.

• The position requires active community management and on-site guest interaction, integrating digital marketing efforts with the on-the-ground holiday experience.

• This is a unique opportunity to work and live at a holiday destination, offering a blend of creative work and hospitality services.

📝 Enhancement Note: This role is not a traditional Revenue Operations, Sales Operations, or GTM role. It falls under Marketing & Creative Operations within the hospitality industry, with a focus on brand storytelling and guest engagement through digital channels and on-site presence. The "Flexible" location implies that the successful candidate will be assigned to a specific ROBINSON club location.

📈 Primary Responsibilities

• Develop and execute social media content strategies for platforms such as Facebook, Instagram, and other relevant channels to showcase club news and guest experiences.

• Create compelling graphic design assets, adhering to the ROBINSON brand's Corporate Identity (CI), for both online (social media, app) and offline (print media) communications.

• Manage and grow the social media community by engaging with followers, responding to inquiries, and fostering a positive online environment.

• Capture authentic moments and stories from the club to create visually appealing and engaging content that conveys the unique ROBINSON atmosphere.

• Collaborate with the on-site marketing and guest relations teams to ensure a cohesive brand message and support various departments in guest welcoming and engagement activities.

• Support other club departments with design and communication needs as required, acting as a versatile team player in a hospitality setting.

📝 Enhancement Note: The core responsibilities are heavily skewed towards content creation and community engagement, typical of a Social Media Manager and Graphic Designer role. The "support other departments" aspect suggests a need for flexibility and a willingness to contribute to broader guest experience initiatives, common in resort environments.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Marketing, Communications, Graphic Design, or a related field is highly desirable.

Experience: 0-2 years of experience in social media management and graphic design is required. Prior experience in marketing or an advertising agency is considered a plus.

Required Skills:

• Proven experience in social media management, including content planning, scheduling, and performance analysis.

• Proficiency in graphic design software (e.g., Adobe Creative Suite) for creating visually appealing assets.

• Excellent German and English language skills, both written and verbal, for effective communication with a diverse audience.

• Strong communication and organizational skills to manage multiple tasks and projects efficiently.

Preferred Skills:

• Experience with social media analytics tools to measure campaign effectiveness and derive insights.

• Familiarity with content management systems (CMS) for website or app updates.

• Basic understanding of photography and videography for capturing on-site content.

• Experience in the hospitality or tourism industry, understanding the nuances of resort marketing.

📝 Enhancement Note: The required experience level ("0-2") suggests this is an entry-level to junior role. The emphasis on guest interaction and living at the destination points to a need for candidates who are adaptable, customer-service oriented, and comfortable with a unique work-life integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating social media campaign examples, showcasing engagement metrics and content strategies.

• A collection of graphic design work, including examples of digital assets (social media graphics, banners) and potentially print materials (flyers, brochures).

• Case studies or examples of how you've used design and social media to achieve specific marketing objectives (e.g., increase followers, drive engagement, promote an event).

Process Documentation:

• Candidates should be prepared to discuss their process for content ideation, creation, and scheduling for social media.

• Demonstrating a systematic approach to graphic design, from brief interpretation to final asset delivery, will be beneficial.

• Ability to articulate how they measure the success of their social media efforts and use data to inform future content.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement" in the traditional operations sense, the nature of a graphic design and social media role necessitates a strong visual portfolio. Applicants should be ready to showcase their creative output and strategic thinking behind it.

💵 Compensation & Benefits

Salary Range: As this is a role based at a holiday destination with provided accommodation and catering, a traditional salary range is not explicitly detailed. Compensation will likely include a base salary supplemented by significant in-kind benefits. For a junior role (0-2 years experience) in a European hospitality setting with these benefits, a gross annual salary might typically range from €25,000 - €35,000, but this is highly dependent on the specific club location and local employment laws.

Benefits:

• Living and working at a holiday destination: A unique lifestyle benefit.

• Free accommodation and catering: Significant cost savings and convenience.

• Use of all club facilities, including the guest restaurant: Access to amenities and leisure activities.

• Career opportunities and regular training: Investment in professional development.

• Secure employment abroad, including insurance: Comprehensive benefits package for international employment.

Working Hours: While not explicitly stated, roles based on-site at resorts often involve flexible hours, potentially including evenings, weekends, and holidays, to cover operational needs and guest activities. A standard full-time week is typically around 40 hours, but this can vary.

📝 Enhancement Note: The compensation structure is heavily weighted towards benefits and lifestyle, which is common for roles within international resort chains. Candidates should consider the total value of the package, including cost savings from accommodation and food, alongside any base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tourism & Hospitality, specifically focused on premium club holidays.

Company Size: TUI Group is a major global tourism company. ROBINSON Clubs, as part of TUI's hotel portfolio, operate over 20 extraordinary locations worldwide, employing approximately 4,500 "ROBINS" (employees). This indicates a substantial organization with a significant operational footprint.

Founded: ROBINSON's success story began over 50 years ago, highlighting a long-standing history and established brand presence in the premium club holiday segment.

Team Structure:

• The individual will be part of the social media team within a specific ROBINSON club.

• They will likely report to a Marketing Manager or a Club Manager responsible for communications and guest experience.

Methodology:

• The company emphasizes an "innovative holiday concept," warmth in interactions, and a strong team spirit.

• Data-driven decision-making is implied through the need to analyze social media performance.

• A focus on creating an exceptional guest experience is paramount, with employees ("ROBINS") playing a central role.

Company Website: https://www.tui.com/ and https://www.robinson.com/

📝 Enhancement Note: TUI is a well-established global leader in tourism. ROBINSON aims for a premium segment experience, suggesting a focus on quality, service, and a distinctive brand identity. The "ROBINS" culture emphasizes a strong sense of community and shared purpose among employees.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior position (0-2 years experience) within the marketing and creative function of the hospitality sector. It's an opportunity to gain foundational experience in digital marketing, social media, and graphic design within a unique operational environment.

Reporting Structure: The Social Media Manager & Graphic Designer will likely report to an on-site Marketing Manager or a senior leader within the club's management team. There will be a need to collaborate closely with the core club operations team and potentially a central TUI marketing function.

Operations Impact: While not a direct revenue operations role, this position significantly impacts guest acquisition and retention through brand building, community engagement, and showcasing the unique ROBINSON club experience. Effective social media and visual content can drive bookings and enhance brand perception.

Growth Opportunities:

• Skill Development: Opportunities to hone graphic design skills, master various social media platforms, and learn about digital marketing strategies in the tourism sector.

• Career Progression: Potential to advance to a Social Media Manager, Marketing Manager, or other communications roles within ROBINSON or TUI Group.

• Cross-functional Experience: Gaining experience in guest relations and other club operations can pave the way for broader roles within the hospitality industry.

• International Exposure: Working in different ROBINSON club locations globally offers continuous international experience.

📝 Enhancement Note: The growth path within TUI and ROBINSON is typically through demonstrating strong performance in one club and potentially moving to larger or more complex locations, or specializing further within marketing and communications.

🌐 Work Environment

Office Type: The work environment is integrated into a holiday resort (ROBINSON Club). The "office" will likely be a dedicated space within the club, potentially alongside the marketing or guest relations team.

Office Location(s): The "Flexible" location means the role is based at one of ROBINSON's international club destinations. Specific locations are not listed but are spread across various holiday regions globally.

Workspace Context:

• A dynamic and fast-paced environment, typical of a resort operation, especially during peak seasons.

• Close proximity to guests and club activities, offering opportunities for spontaneous content creation.

• Collaboration with a diverse, international team of "ROBINS."

• Access to club facilities and a unique "work-life integration" where professional and personal life can blend in a holiday setting.

Work Schedule: Full-time employment is expected, likely around 40 hours per week. However, resort environments often require flexibility, with potential for work during evenings, weekends, and public holidays to align with guest activities and social media engagement peaks.

📝 Enhancement Note: The work environment is a key selling point: living and working in a holiday destination. This implies a certain lifestyle expectation and a need for candidates who are adaptable to working and living in a community setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio, focusing on social media management and graphic design capabilities.

• First Interview: Could be a video call with HR or a hiring manager to assess general fit, communication skills, and basic qualifications. Expect questions about your experience with social media platforms and design tools.

• Creative Task/Case Study: Candidates may be asked to complete a small design or social media content creation task, or present a case study from their portfolio demonstrating problem-solving and creative execution.

• Final Interview: Potentially with a senior manager or club director, focusing on cultural fit, adaptability to living and working abroad, and understanding of the ROBINSON brand.

Portfolio Review Tips:

• Showcase Versatility: Include examples of both social media content (posts, stories, campaign ideas) and graphic design assets (logos, social media templates, promotional materials).

• Highlight Impact: For social media examples, quantify results where possible (e.g., engagement rate increase, follower growth). For design, explain the objective and how your design met it.

• Brand Adherence: Demonstrate your ability to work within brand guidelines (CI). If you have prior experience with brand-specific projects, highlight them.

• Storytelling: Be prepared to walk through your portfolio, explaining your thought process, creative decisions, and the outcomes of your work.

• Relevance: Tailor your portfolio to showcase work that aligns with the hospitality and lifestyle aspects of ROBINSON.

Challenge Preparation:

• Be ready to discuss how you would create engaging content for a resort environment.

• Prepare examples of how you would handle negative comments or reviews on social media.

• Think about how to translate the "holiday feeling" into visual content and social media posts.

• Understand the ROBINSON brand (check their website and social media) and be able to articulate how your skills would contribute to it.

📝 Enhancement Note: The emphasis will be on creative output and the ability to translate brand messaging into engaging digital content, rather than complex operational process optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Social Media Management Platforms: Experience with tools like Hootsuite, Buffer, Sprout Social, or similar for scheduling, monitoring, and analytics.

• Graphic Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Familiarity with Canva or similar for quicker asset creation might also be beneficial.

• Content Creation Tools: Potentially experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) or mobile editing apps for creating visual content.

Analytics & Reporting:

• Social Media Analytics: Understanding native platform analytics (Facebook Insights, Instagram Insights) and potentially third-party analytics tools to track performance and report on key metrics.

• Web Analytics (Basic): Familiarity with Google Analytics could be useful for understanding website traffic driven from social media.

CRM & Automation:

• While not a core CRM role, understanding how social media interactions can feed into customer engagement or lead generation processes might be beneficial, though likely not a primary requirement.

📝 Enhancement Note: The technology stack is centered around creative production and digital marketing execution, typical for a marketing and communications role, rather than the complex CRM, ERP, and BI tools found in revenue or sales operations.

👥 Team Culture & Values

Operations Values:

• Warmth and Hospitality: A core value, emphasizing genuine care for guests and colleagues.

• Innovation: A commitment to developing and offering unique holiday concepts.

• Team Spirit: Working together as a cohesive unit ("ROBINS") to create memorable experiences.

• Passion and Engagement: Employees are expected to be passionate about their roles and the ROBINSON brand.

• Quality and Excellence: Maintaining high standards in all aspects of the holiday experience.

Collaboration Style:

• Highly collaborative, with cross-functional interaction expected between marketing, guest relations, F&B, and other club departments.

• Emphasis on being a "host" and "team player," contributing to the overall guest experience beyond just the core job description.

• Open communication and mutual support are likely encouraged within the "ROBINS" community.

📝 Enhancement Note: The culture is geared towards creating a positive, inclusive, and service-oriented environment, reflecting the nature of the hospitality industry and the specific ROBINSON brand identity.

⚡ Challenges & Growth Opportunities

Challenges:

• Work-Life Integration: Living and working in the same environment can be demanding and requires strong personal boundaries and adaptability.

• Creative Demands: Consistently producing fresh, engaging content for social media and design projects in a fast-paced resort setting.

• Diverse Audience: Catering to the communication needs and preferences of a global guest base with varying language and cultural backgrounds.

• On-site Operations: Balancing creative responsibilities with potential on-site support duties and guest interactions.

Learning & Development Opportunities:

• Specialized Training: Access to training programs offered by TUI and ROBINSON to enhance social media, graphic design, and hospitality skills.

• International Experience: Gaining valuable work experience in diverse global locations.

• Networking: Building connections within the TUI Group and the international hospitality industry.

• Mentorship: Opportunities to learn from experienced marketing professionals and club management within the ROBINSON network.

📝 Enhancement Note: The challenges are more about lifestyle integration and creative output than complex operational problem-solving, while growth opportunities are focused on broadening hospitality and marketing experience.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating social media content that captures the unique atmosphere of a ROBINSON club?"

• "Describe a time you had to adapt your graphic design style to meet specific brand guidelines. How did you ensure consistency?"

• "Imagine a guest posts a negative comment on our social media. How would you respond?"

Company & Culture Questions:

• "What do you know about ROBINSON and TUI? What appeals to you about working in a resort environment?"

• "How do you handle working and living in a close-knit community? Describe your ideal team collaboration style."

• "What does 'hospitality' mean to you, and how would you embody that in this role?"

Portfolio Presentation Strategy:

• Visual Storytelling: Use your portfolio to tell the story of your creative process and the impact of your work.

• Quantify Success: Where possible, provide metrics for social media campaigns (engagement, reach, growth). For design, explain the problem solved or objective achieved.

• Brand Alignment: Clearly demonstrate how you understand and apply brand identity (CI) in your work, referencing ROBINSON's visual language.

• Enthusiasm: Express genuine excitement for the ROBINSON brand and the opportunity to live and work at a holiday destination.

📝 Enhancement Note: Interview preparation should focus on creative thinking, brand understanding, communication skills, and adaptability to a unique living and working environment, rather than deep operational analytics or process optimization.

📌 Application Steps

To apply for this Social Media Manager & Graphic Designer position:

• Submit your application through the provided TUI jobs portal link.

• Prepare your portfolio: Curate a strong collection of social media posts, campaign examples, and graphic design work that highlights your creativity, brand adherence, and ability to engage an audience.

• Tailor your CV: Emphasize your experience in social media management, graphic design, communication, and any relevant customer service or marketing background. Use keywords from the job description.

• Research ROBINSON: Familiarize yourself with the ROBINSON brand, its target audience, and its current social media presence. Understand the unique value proposition of a ROBINSON club holiday.

• Practice your pitch: Be ready to articulate your passion for social media and design, your approach to content creation, and why you are a good fit for living and working in a resort environment.

⚠️ Important Notice: This enhanced job description provides insights based on the provided information and industry standards for similar roles. The "Flexible" location means the specific club assignment will be determined during the hiring process. All details should be verified directly with TUI during the application and interview stages.

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