Senior UX/UI Designer - Conversion & Product Experience Lead

📍 Job Overview

Job Title: Senior UX/UI Designer - Conversion & Product Experience Lead

Company: Alpine Home Air Products

Location: United States

Job Type: FULL_TIME

Category: Revenue Operations (Conversion Optimization Focus)

Date Posted: 2026-04-03

Experience Level: 5-10 Years

Remote Status: TELECOMMUTE

🚀 Role Summary

• Spearhead the strategic design of user experiences and interfaces to drive significant conversion rate optimization across the Alpine Home Air Products website.

• Lead the development and implementation of a comprehensive design system, ensuring brand consistency and scalability for complex digital products.

• Architect and design intuitive, high-converting user journeys for critical tools like the new System Selector, directly impacting customer acquisition cost (CAC) and customer lifetime value (CLTV).

• Collaborate cross-functionally with Product, Engineering, and Leadership to translate complex business requirements into elegant, user-centric digital solutions that enhance product experience and drive revenue growth.

📝 Enhancement Note: While this role is titled "Senior UX/UI Designer," its emphasis on "Conversion & Product Experience Lead," designing for "100+ HVAC buyer intents," and direct impact on "customer acquisition costs" strongly aligns it with Revenue Operations principles. The focus on optimizing user journeys for direct sales and the creation of conversion-focused digital assets positions this role as a critical driver of revenue through enhanced user experience, making it highly relevant to operations professionals focused on GTM efficiency and conversion.

📈 Primary Responsibilities

• Lead UX strategy, visual design, and interface systems across the entire Alpine Home Air Products website, focusing on optimizing the end-to-end customer journey for maximum conversion.

• Design and iterate on high-conversion landing pages tailored to specific HVAC buyer intents, leveraging data-informed decision-making and A/B testing methodologies.

• Create the full UI and UX flow for a new, interactive System Selector tool, designed to guide complex buying decisions and improve product adoption and sales.

• Build and maintain the Alpine design system, including typography, UI components, and responsive structures, ensuring a cohesive and scalable visual language across all digital touchpoints.

• Redesign mobile-first user journeys with an emphasis on clarity, building trust, and conveying calmness, particularly within the complex home services sector.

• Collaborate closely with engineering, product management, and leadership teams to ensure pixel-perfect implementation of designs and seamless integration into the product lifecycle.

• Contribute to a brand identity refresh and enhance visual storytelling across the website to build brand equity and customer confidence.

📝 Enhancement Note: The responsibilities highlight a direct link to revenue generation through conversion optimization and customer acquisition cost reduction. The emphasis on designing complex buyer journeys and interactive tools positions this role as a key contributor to the Go-To-Market (GTM) strategy by improving the efficiency and effectiveness of the digital sales funnel.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience in UX/UI design.

Experience: 5+ years of proven experience designing complex consumer-facing products or e-commerce experiences, with a demonstrated ability to drive conversion and enhance user journeys.

Required Skills:

• Expertise in UX strategy, user research, and information architecture for complex digital products.

• Proficiency in visual design principles, including typography, color theory, and layout, with a strong aesthetic sensibility.

• Skilled in designing and implementing comprehensive interface systems and design languages.

• Proven ability to design high-conversion landing pages and optimize user flows for e-commerce or direct-to-consumer (DTC) platforms.

• Experience creating intuitive UI and UX flows for interactive tools, guided buying experiences, or configurators.

• Proficiency in building and managing design systems, ensuring consistency and scalability.

• Strong understanding of mobile-first design principles and responsive design methodologies.

• Demonstrated experience with iterative design processes, prototyping tools, and data-informed decision-making.

• Excellent collaboration skills, with a track record of working effectively with engineering and product teams.

Preferred Skills:

• Experience designing guided decision tools, configurators, or complex calculators.

• Experience in the home services, e-commerce, or marketplace industries.

• Familiarity with Conversion Rate Optimization (CRO) principles and A/B testing methodologies.

• Experience contributing to brand identity refreshes and visual storytelling.

📝 Enhancement Note: The "5+ years of experience" and the focus on leading complex product transformations suggest this role is more senior than a standard UX/UI position, potentially aligning with a Senior or Lead designation within an operations framework. The emphasis on conversion and product experience directly links it to revenue generation and GTM efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing elegant UX systems, clean visual design, and a clear demonstration of conversion-focused thinking.

• Examples of complex consumer-facing products or e-commerce experiences designed to drive user engagement and sales.

• Case studies detailing the process of simplifying complex decision flows into intuitive user journeys, with measurable results where possible.

• Demonstration of experience in building or contributing to design systems, with examples of components and their application.

Process Documentation:

• Evidence of participation in iterative design processes, including prototyping and user testing phases.

• Examples of how data-informed decisions were integrated into the design process to optimize user experience and conversion rates.

• Documentation of collaboration with development teams, showcasing the ability to ensure pixel-perfect implementation and effective handoffs.

• Portfolio pieces that illustrate the ability to translate brand identity and visual storytelling into digital product design.

📝 Enhancement Note: For operations roles, a portfolio is crucial for demonstrating practical application of skills. This role requires showcasing not just design aesthetics but also the strategic thinking behind conversion optimization and complex system design. Candidates should prepare to articulate the process behind their designs and the impact on user behavior and business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers with 5-10 years of experience in remote US roles, a competitive salary range is estimated between $120,000 - $160,000 annually. This estimate considers the specialized focus on conversion, product experience leadership, and the direct impact on revenue, as well as the remote work arrangement in the United States.

Benefits:

• Group health insurance, providing comprehensive medical coverage.

• Health Savings Account (HSA) for tax-advantaged healthcare expenses.

• 401k retirement savings plan, potentially with employer matching.

• Generous Paid Time Off (PTO) for work-life balance.

• Paid holidays for observance of national holidays.

• Life insurance coverage for financial security.

• Short-term disability insurance to provide income protection.

• Paid educational and professional development training, supporting continuous learning and skill enhancement in UX/UI and conversion optimization.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility expected for effective collaboration across different time zones and to meet project deadlines.

📝 Enhancement Note: The estimated salary range is based on data from reputable sources for Senior UX/UI roles in the US, adjusted for the specific emphasis on conversion and leadership within a direct-to-consumer e-commerce environment. The benefits package is detailed from the provided information and highlights key offerings attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Services (HVAC), E-commerce, Direct-to-Consumer (DTC). Alpine Home Air Products operates at the intersection of traditional home services and modern e-commerce, aiming to disrupt the HVAC market with a sophisticated technical backend and a strong focus on sustainability.

Company Size: Alpine Home Air Products is described as one of the largest direct-to-consumer HVAC companies in the U.S., indicating a medium to large-sized organization with established operations and significant growth potential. This size suggests a structured environment with opportunities for impact but also the need for clear processes and efficient collaboration.

Founded: Started in 2002, Alpine Home Air Products has over 20 years of operational experience. This longevity suggests a stable company with a proven business model, now undergoing a significant digital transformation.

Team Structure:

• The UX/UI Designer will be part of a team focused on transforming the front-end customer experience. This likely includes close collaboration with Product Managers, Engineers (front-end and back-end), and potentially Marketing and Sales Operations teams.

• The reporting structure will likely be within a Product or Digital Experience department, with direct reporting to a Head of Product, Director of Design, or similar leadership role.

Methodology:

• Alpine emphasizes a data-informed approach to design, suggesting the use of analytics, A/B testing, and user feedback to drive design decisions and product improvements.

• The company is undergoing a "complete transformation" of its front-end experience, indicating a focus on agile methodologies, iterative design, and continuous improvement.

• Efficiency is a core value, aiming for an "extremely easy" shopping experience enabled by "extreme operational competency."

Company Website: https://www.alpinehomeair.com/ (derived from domain_derived)

📝 Enhancement Note: The company's mission to promote high-efficiency and all-electric HVAC solutions aligns with a forward-thinking culture. The emphasis on operational competency for an easy customer experience is directly relevant to the role's focus on conversion and product experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior UX/UI Designer" and "Conversion & Product Experience Lead." This indicates a mid-to-senior level position with significant responsibility for strategic direction in user experience and conversion optimization. It implies a focus on driving tangible business outcomes (revenue, CAC reduction) through design leadership.

Reporting Structure: The individual will report to a senior leader within the product or digital experience team. They will work closely with engineering and product teams, requiring strong collaboration and influence across departments. This structure offers visibility to leadership and the opportunity to shape key customer-facing initiatives.

Operations Impact: The role's direct impact on "customer acquisition costs," "trust," and the company's "front-end identity" highlights its critical importance to revenue generation and overall business success. The design of conversion-focused experiences and tools like the System Selector directly influences sales performance and market competitiveness.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), e-commerce UX, and designing complex guided selling tools.

• Leadership: Potential to grow into a Lead Designer, Design Manager, or Product Design Lead role, overseeing larger projects or teams as the company continues its digital transformation.

• Strategic Influence: Opportunity to shape the future of Alpine Home Air Products' customer-facing technology and brand, contributing significantly to the company's long-term growth and market position.

• Skill Development: Access to paid educational and professional development training allows for continuous learning in emerging UX/UI trends, CRO techniques, and relevant technologies.

📝 Enhancement Note: The "Lead" aspect of the title and the direct link to revenue metrics (CAC) underscore the strategic nature of this role. Growth opportunities are tied to expanding influence within product design and conversion strategy, aligning with career paths in operations-focused product development.

🌐 Work Environment

Office Type: The role is designated as TELECOMMUTE, meaning it is fully remote. This offers flexibility and the ability to work from anywhere within the United States. There is also a mention of a "hybrid Chicago-based" option, suggesting a potential physical office presence for those located nearby, but remote work is the primary arrangement.

Office Location(s): Primarily remote within the United States. A hybrid option is available for those near Chicago, IL.

Workspace Context:

• Remote Flexibility: The remote nature allows for a personalized workspace and greater control over the work environment, which can be conducive to focused design work.

• Technology Provision: All necessary computer equipment and training will be provided, ensuring remote employees have the tools needed to perform their roles effectively.

• Collaborative Tools: While remote, the role necessitates strong collaboration with distributed teams. This implies reliance on digital collaboration tools, video conferencing, and project management software.

Work Schedule: Standard full-time (40 hours/week) is expected, with the flexibility inherent in a remote role. This allows for efficient management of design sprints, prototyping, and cross-functional meetings, with an emphasis on delivering results rather than adhering to rigid office hours.

📝 Enhancement Note: The remote work arrangement is a significant factor for many operations professionals. The company's commitment to providing equipment and training supports a productive remote work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess experience, design sensibility, and relevance to conversion-focused design and complex product interfaces. Prepare to articulate your design philosophy and key achievements.

• Portfolio Presentation/Design Challenge: Candidates will likely present their portfolio, detailing specific projects, their role, design process, and outcomes. A design challenge focusing on a specific conversion problem or a guided buying experience may be part of this stage. Focus on demonstrating your problem-solving process, your understanding of user needs, and your ability to drive business results.

• Team/Stakeholder Interviews: Interviews with engineering, product, and leadership teams to assess cultural fit, collaboration style, and technical understanding. Be prepared to discuss how you work with developers and product managers to bring designs to life.

• Final Interview: A discussion with senior leadership to evaluate strategic thinking, leadership potential, and alignment with the company's vision and mission.

Portfolio Review Tips:

• Highlight Conversion Impact: For each project, clearly articulate the problem you solved, your design process, and the quantifiable results achieved, especially concerning conversion rates, user engagement, or sales performance.

• Showcase System Thinking: Include examples of design systems, component libraries, or style guides you've developed or contributed to, demonstrating your ability to create scalable and consistent user experiences.

• Detail Complex Flows: Present case studies of how you've simplified complex decision-making processes for users, such as guided buying tools or configurators. Explain the user research and rationale behind your solutions.

• Emphasize Collaboration: Describe your collaborative process with cross-functional teams, providing examples of how you've worked with engineers and product managers to iterate and deliver successful products.

• Tailor to the Role: Prioritize projects that best align with Alpine Home Air Products' needs – e-commerce, consumer products, conversion optimization, and complex interactive tools.

Challenge Preparation:

• Familiarize yourself with the HVAC industry and common consumer decision-making processes in home services. Research Alpine Home Air Products' current website and identify potential areas for UX/UI and conversion improvements.

• Practice articulating your design decisions, focusing on the "why" behind each choice and how it supports business objectives like conversion and user satisfaction.

• Be ready to discuss your experience with A/B testing, data analysis, and how you use these insights to inform design.

📝 Enhancement Note: The "Conversion & Product Experience Lead" title suggests that interviewers will be looking for strategic thinking and a results-oriented approach, not just aesthetic design skills. Candidates should be prepared to discuss how their designs directly contribute to revenue and business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), or similar is essential for creating wireframes, mockups, prototypes, and final UI assets.

• Design System Tools: Experience with tools and methodologies for building and managing design systems (e.g., Storybook, Zeroheight, or native features within design platforms).

• Collaboration Platforms: Familiarity with tools like Slack, Microsoft Teams, Jira, Confluence, and Asana for team communication, project management, and workflow tracking.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior, track conversion funnels, and identify areas for optimization.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO (Visual Website Optimizer), or Google Optimize for running experiments and data-driven design improvements.

• Data Visualization Tools: While not explicitly stated, experience with tools that present data clearly (e.g., Tableau, Power BI, or advanced features within analytics platforms) can be beneficial for presenting findings.

CRM & Automation:

• CRM Systems: Understanding of how UX/UI design impacts CRM data and customer journeys, potentially interacting with systems like Salesforce or HubSpot.

• Marketing Automation: Awareness of how digital experiences integrate with marketing automation platforms for lead nurturing and customer engagement.

• Integration Tools: General understanding of how front-end experiences integrate with back-end systems and APIs to ensure functionality.

📝 Enhancement Note: While the role is primarily design-focused, a strong understanding of how the designed experiences interact with analytics, CRM, and marketing automation tools is crucial for a conversion-focused role within a revenue operations context.

👥 Team Culture & Values

Operations Values:

• Conversion-Focused: A strong emphasis on driving measurable business results, particularly conversion rates, customer acquisition, and revenue growth through design.

• Customer-Centric: A commitment to understanding and serving the customer's needs, translating complex requirements into intuitive and user-friendly experiences.

• Data-Driven: Decisions are informed by user data, analytics, and A/B testing to ensure effectiveness and continuous improvement.

• Collaborative: A team-oriented approach where cross-functional partnerships with engineering, product, and leadership are essential for success.

• Efficiency & Excellence: Striving for "extreme operational competency" to deliver an "almost fun" shopping experience, emphasizing streamlined processes and high-quality outcomes.

• Sustainability: A mission-driven aspect of promoting energy-efficient HVAC solutions, appealing to professionals who value purpose in their work.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with engineers and product managers, actively participating in the product development lifecycle from ideation to implementation.

• Iterative Feedback Loops: A culture that embraces iterative design, prototyping, and ongoing feedback from stakeholders and users.

• Knowledge Sharing: Openness to sharing design insights, best practices, and learning from team members to foster collective growth.

• Data-Informed Discussions: Design reviews and strategic discussions will likely be grounded in data and user insights, promoting objective decision-making.

📝 Enhancement Note: The company's mission and emphasis on operational competency provide a unique cultural backdrop. Professionals who thrive in mission-driven environments and value data-backed decision-making will find this role appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Buyer Journeys: Designing intuitive experiences for a complex product category (HVAC) with numerous buyer intents requires deep understanding and simplification skills.

• Balancing Brand and Conversion: Effectively integrating brand identity and storytelling with aggressive conversion goals requires strategic design thinking.

• Remote Collaboration: Maintaining seamless collaboration and alignment across distributed teams in a fully remote setting can present communication hurdles.

• Driving Change: Leading a "complete transformation" of the front-end experience requires influencing stakeholders and managing change effectively within a growing organization.

• Legacy Systems Integration: Potentially integrating new front-end designs with existing, sophisticated technical backends may pose technical challenges.

Learning & Development Opportunities:

• Advanced CRO Techniques: Gain hands-on experience implementing and analyzing A/B tests and CRO strategies for a high-volume e-commerce platform.

• Complex System Design: Develop expertise in designing interactive tools, configurators, and guided buying experiences for technical products.

• Design System Leadership: Opportunity to lead the growth and evolution of a comprehensive design system, impacting product consistency and development efficiency.

• Strategic Product Input: Influence the strategic direction of the company's digital customer experience, contributing to key business decisions.

• Industry Exposure: Gain insights into the home services and HVAC markets, understanding unique customer needs and operational challenges.

📝 Enhancement Note: The "Challenges" section highlights areas where a candidate can demonstrate problem-solving skills and initiative, while "Growth Opportunities" points to avenues for professional development and career advancement within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a user experience specifically to increase conversion rates. What was your process, and what were the results?" (Focus on A/B testing, user research, and quantifiable outcomes.)

• "How would you approach designing an interactive System Selector tool for HVAC products? What key user needs and technical considerations would you prioritize?" (Demonstrate understanding of complex decision flows and user-centric design.)

Company & Culture Questions:

• "What interests you about Alpine Home Air Products' mission to promote energy-efficient HVAC solutions?" (Connect your personal values or professional interests to their mission.)

• "How do you approach collaboration with engineering and product teams, especially in a remote environment?" (Provide examples of successful cross-functional partnerships and communication strategies.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, your process (research, ideation, design, testing), the solution, and the impact (quantifiable results are key).

• Focus on Conversion: Explicitly point out elements in your designs that were intended to drive conversion and any data that supports their effectiveness.

• Showcase System Thinking: If you have design system work, present it clearly, explaining its components and how it benefits the product and development teams.

• Demonstrate Problem-Solving: For complex flows or challenges, explain the trade-offs you considered and the rationale behind your final design decisions.

• Engage Your Audience: Be enthusiastic, articulate, and prepared to answer questions about your design choices and process.

📝 Enhancement Note: Preparing specific examples that directly address conversion optimization, complex system design, and cross-functional collaboration will be critical for success in this interview process.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are up-to-date and easily accessible.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating conversion-focused design, complex consumer product experiences, and ideally, examples of interactive tools or guided buying experiences. Quantify your impact wherever possible.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of relevant experience, using keywords from the job description such as "UX strategy," "conversion," "design system," "e-commerce," and "product experience."

• Interview Preparation: Practice articulating your design process, conversion strategies, and collaboration approach. Prepare specific examples for common UX/UI and conversion-related interview questions.

• Company Research: Thoroughly research Alpine Home Air Products, their mission, their current website, and their position in the HVAC market. Understand their commitment to sustainability and operational excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.