Webflow Designer

📍 Job Overview

Job Title: Webflow Designer

Company: Huzzle (for a U.S.-based digital marketing agency client)

Location: Philippines

Job Type: FULL_TIME (initially part-time, 20 hours/week, with potential to scale)

Category: Web Development, UX/UI Design, Digital Marketing Operations

Date Posted: April 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-performing, conversion-focused websites from scratch using Webflow.

• Create intuitive and visually appealing UX/UI designs and prototypes in Figma.

• Build and maintain scalable design systems to ensure brand consistency and efficiency.

• Develop a range of digital marketing assets, including landing pages, ad creatives, and email newsletters.

• Collaborate with cross-functional teams to translate client goals into effective web solutions.

📝 Enhancement Note: While the role is for a "Webflow Designer," the responsibilities clearly indicate a need for strong UX/UI design skills and Webflow development proficiency. The focus on "conversion-focused websites" and "measurable business results" suggests this role operates within the broader scope of digital marketing operations, aiming to drive tangible business outcomes through web design and development. The initial part-time nature (20 hours/week) suggests a flexible engagement model that could grow with performance and client needs.

📈 Primary Responsibilities

• Design and build fully responsive websites from initial concept through to launch using Webflow, adhering to best practices for performance and user experience.

• Develop high-fidelity wireframes, interactive prototypes, and detailed UI designs in Figma, ensuring alignment with client branding and strategic objectives.

• Construct and maintain scalable UX design systems, including comprehensive component libraries, style guides, and brand system documentation for consistent application across projects.

• Create various digital marketing assets such as landing pages, ad creatives, email newsletters, and social media graphics, optimized for engagement and conversion.

• Implement and rigorously maintain Webflow development standards, specifically adopting Client-First or Relume naming conventions for optimal code structure and scalability.

• Collaborate closely with account managers and client stakeholders to deeply understand project requirements, timelines, and success metrics, ensuring timely and high-quality project delivery.

• Ensure all designed and developed elements meet stringent standards for responsiveness across devices, usability, and overall conversion performance, aligning with client business goals.

• Conduct design reviews and usability testing to identify opportunities for improvement and ensure a seamless user journey.

📝 Enhancement Note: The responsibilities highlight a need for both creative design execution and technical development within Webflow. The emphasis on "scalable design systems" and "Client-First or Relume naming conventions" points to a need for an organized, methodical approach to web development, crucial for efficient GTM operations and long-term project maintainability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Web Design, Human-Computer Interaction, or a related field is beneficial. Demonstrated practical experience and a strong portfolio will be prioritized over formal education.

Experience: 3+ years of dedicated experience in Webflow design and development, with a proven track record of delivering successful web projects.

Required Skills:

• Advanced proficiency in Figma for wireframing, prototyping, UI design, and design system creation.

• Strong expertise in Webflow CMS, including advanced functionalities, animations, and the creation of fully responsive layouts.

• Proven experience in building and managing scalable design systems, including component libraries, style guides, and brand guidelines.

• Solid understanding of core design fundamentals: typography, layout principles, spacing, color theory, and visual hierarchy.

• Demonstrated ability to create effective digital marketing assets such as landing pages, ad creatives, email newsletters, and social media graphics.

• Proficiency in implementing and adhering to Webflow development methodologies like Client-First or Relume naming conventions.

• Excellent written and verbal English communication skills, with the ability to articulate design decisions and collaborate effectively with remote teams.

Preferred Skills:

• Basic knowledge of HTML and CSS, enabling a deeper understanding of web structure and styling.

• Advanced experience with Webflow animations and interactions to create dynamic and engaging user experiences.

• Familiarity with CRO (Conversion Rate Optimization) principles and experience with A/B testing methodologies to drive measurable results.

• Prior experience working with brands in the Home Services or Healthcare sectors.

📝 Enhancement Note: The required skills emphasize a blend of design creativity and technical Webflow development. The preference for HTML/CSS knowledge and CRO/A/B testing experience suggests that candidates who can contribute to performance optimization and have a deeper technical understanding will be highly valued, aligning with a results-oriented GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 distinct Webflow projects that demonstrate end-to-end design and development capabilities.

• Projects should highlight expertise in responsive design across various devices (desktop, tablet, mobile).

• Include case studies or detailed descriptions of projects that emphasize conversion-focused design strategies and measurable outcomes.

• Showcase examples of complex Webflow features, animations, or CMS implementations.

Process Documentation:

• Evidence of a structured design and development process, detailing how projects are initiated, planned, executed, and delivered.

• Examples of how design systems are implemented and maintained to ensure consistency and efficiency.

• Documentation or case studies illustrating the application of Webflow development standards (e.g., Client-First or Relume conventions).

• Demonstrations of how user experience and conversion optimization principles are integrated into the design and development workflow.

📝 Enhancement Note: For a role focused on Webflow design and development within a digital marketing context, the portfolio is critical. It must not only showcase aesthetic capabilities but also the technical execution, process rigor, and a demonstrable understanding of how design contributes to business objectives (conversion, user engagement). Highlight specific projects where you've applied Client-First or Relume conventions, or where your design directly led to improved conversion rates.

💵 Compensation & Benefits

Salary Range: A competitive monthly salary ranging from $700 to $2,000 USD, commensurate with experience and the specific scope of work.

Benefits:

• Fully Remote: The flexibility to work from any location, offering unparalleled work-life integration.

• Flexible Hours: While requiring overlap with U.S. Central Time, the broader schedule offers flexibility to manage personal commitments.

• Ongoing Support: Access to guidance and support from Huzzle, both during the placement process and post-placement, fostering professional development and smooth integration.

• Growth Opportunities: Potential for increased hours and responsibilities as the client's needs grow and performance is demonstrated.

• Agile Team Environment: Opportunity to work within an agile team utilizing modern design tooling and participating in weekly sprint cycles.

• Peer Community: Access to a network of high-performing sales professionals, facilitating knowledge sharing and professional connections.

Working Hours: Initially part-time, approximately 20 hours per week, with the expectation of working during U.S. Central Time (CST) hours to ensure effective collaboration with the client's team.

📝 Enhancement Note: The salary range provided is a starting point, and candidates with extensive experience, particularly in CRO and advanced Webflow animations, may negotiate towards the higher end. The "Ongoing Support" from Huzzle is a key differentiator, suggesting a commitment to contractor success beyond simple placement. The initial 20 hours/week is a critical detail for candidates assessing workload and potential for growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the Digital Marketing and Technology sectors, specifically serving Home Services and Healthcare companies. Huzzle itself connects B2B sales professionals with global companies in SaaS, MarTech, FinTech, and EdTech.

Company Size: Huzzle connects talent with startups and digital agencies, implying the client is likely a fast-growing, agile digital marketing agency, possibly in the small to medium-sized business (SMB) range, but with significant growth aspirations.

Founded: Huzzle was founded to bridge the gap between top sales talent and global companies, emphasizing a modern approach to remote work and talent acquisition. The client agency is described as "fast-growing," suggesting a dynamic and evolving work environment.

Team Structure:

• The designer will likely be part of a project-based team within the client agency, collaborating with account managers, other designers, developers, and marketing strategists.

• They will report to an Account Manager or Project Lead responsible for client delivery.

Methodology:

• The client agency focuses on building "high-performing websites" that drive "measurable business results," indicating a data-driven and performance-oriented approach.

• The team operates using agile methodologies, with weekly sprint cycles, suggesting iterative development and continuous improvement.

• Emphasis on modern design tooling and efficient workflow practices.

Company Website: Huzzle: https://jobs.workable.com/company/q8XZUz5eKvSDbN5c7UDWyA/jobs-at-huzzle (Company client information is integrated within the job description).

📝 Enhancement Note: The culture is a blend of a fast-paced, results-driven digital agency environment with the support and community offered by Huzzle. Candidates should expect a focus on client success, measurable outcomes, and agile project execution. The target industries (Home Services, Healthcare) suggest a need for designs that are professional, trustworthy, and conversion-optimized for specific B2B or B2C audiences within these sectors.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Webflow Designer. It requires a solid foundation of 3+ years of experience and the ability to work independently on design and development tasks. The focus on building design systems and conversion optimization suggests a role that contributes significantly to the agency's operational efficiency and client success metrics.

Reporting Structure: The designer will report to an Account Manager or Project Lead within the client agency. Collaboration will be frequent with other team members, including marketing strategists, developers, and potentially client-facing account managers.

Operations Impact: The designer's work directly impacts the client's ability to generate leads and drive business growth through effective website design and user experience. By creating conversion-focused websites and assets, this role directly contributes to the agency's revenue generation and client retention. The ability to build scalable design systems also enhances the agency's operational efficiency and capacity.

Growth Opportunities:

• Increased Hours & Responsibility: Successful performance in the initial 20 hours/week role can lead to an increase in workload and a more central role in client projects.

• Specialization: Opportunity to deepen expertise in Webflow development, UX/UI design, CRO, or specific industry niches (Home Services, Healthcare).

• Leadership Potential: As the agency grows, there may be opportunities to mentor junior designers or lead design initiatives for key clients.

• Skill Development: Exposure to a variety of clients and projects within an agile environment provides continuous learning opportunities.

📝 Enhancement Note: The growth trajectory for this role is tied to demonstrating strong performance, efficiency, and a proactive approach to problem-solving. Candidates who can not only design and build but also contribute to process improvements and client success metrics will be best positioned for advancement. The potential to transition from part-time to full-time or take on more complex projects is a significant growth incentive.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office. The work is conducted from the designer's own workspace.

Office Location(s): While the client is U.S.-based, the role is open to candidates located in the Philippines, offering a global remote work experience.

Workspace Context:

• Collaborative Environment: Despite being remote, the role involves significant collaboration through digital tools, requiring effective communication and teamwork. Weekly sprint cycles and team interactions foster a connected, albeit virtual, workspace.

• Tools & Technology: Access to modern design tooling, primarily Figma and Webflow, is essential. The environment is described as "design-forward," suggesting a high standard for creative tools and processes.

• Team Interaction: Regular interaction with account managers, project leads, and potentially other creative team members is expected, facilitating knowledge sharing and project alignment.

Work Schedule: The role requires approximately 20 hours per week, with a mandatory overlap during U.S. Central Time (CST) hours. This allows for real-time communication and collaboration with the U.S.-based team and clients. Beyond this overlap, there is flexibility in scheduling the remaining hours.

📝 Enhancement Note: The remote nature demands strong self-discipline, time management, and proactive communication skills. Candidates must be comfortable working asynchronously for portions of their workweek while being available for scheduled meetings and real-time collaboration during the core overlap hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess foundational skills and experience.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially including a brief skills test or a discussion about specific projects and design/development methodologies. Expect questions on Webflow capabilities, Figma proficiency, and design system implementation.

• Client Interview: A meeting with the client's team (likely an Account Manager or Project Lead) to discuss project requirements, assess cultural fit, and evaluate communication skills. This may involve scenario-based questions related to client management and problem-solving.

• Final Evaluation: Discussion of terms, salary, and next steps.

Portfolio Review Tips:

• Showcase Webflow Expertise: Clearly highlight projects built entirely in Webflow. Detail your role in design, development, and any specific Webflow features used (animations, CMS, e-commerce if applicable).

• Demonstrate Figma Proficiency: Include examples of wireframes, prototypes, and ideally, a design system or component library you've developed in Figma.

• Quantify Results: Whenever possible, include metrics. For conversion-focused websites, mention improvements in lead generation, bounce rate reduction, or user engagement achieved through your design.

• Process & Methodology: Be prepared to discuss your design and development process. Explain how you approach projects, manage client feedback, and ensure adherence to standards like Client-First or Relume.

• Tailor to Client Needs: If possible, subtly tailor your portfolio presentation to highlight experience with Home Services or Healthcare clients, or projects demonstrating strong conversion optimization.

Challenge Preparation:

• Be ready to discuss how you've implemented scalable design systems and the benefits they provide.

• Prepare to explain your approach to responsive design and ensuring a seamless user experience across all devices.

• Practice articulating your design decisions and how they align with business objectives and client goals.

• Familiarize yourself with the principles of Client-First or Relume naming conventions in Webflow.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to clearly articulate not just what you've built, but how you built it and why it was effective. Be prepared to discuss specific Webflow features, Figma workflows, and how your designs contribute to measurable client outcomes. Understanding the client's focus on "measurable business results" is key.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for website design and development. Proficiency in CMS, animations, responsive design, and core editor functionalities is essential.

• Figma: Primary tool for wireframing, UI design, prototyping, and creating design systems. Advanced features for collaboration, component management, and auto-layout are highly valued.

Analytics & Reporting:

• While not explicitly required, familiarity with Google Analytics or similar tools to understand website performance and user behavior would be beneficial for CRO discussions.

CRM & Automation:

• No direct CRM or automation tools are listed as required for this role. However, an understanding of how website design integrates with marketing automation platforms or CRMs (e.g., HubSpot, Salesforce) for lead generation and nurturing would be an asset.

• Familiarity with how Webflow integrates with third-party tools for enhanced functionality.

📝 Enhancement Note: Webflow and Figma are the absolute core technologies for this role. Any prior experience with HTML/CSS, CRO tools, or analytics platforms will differentiate candidates who can contribute beyond basic design and development, aligning with the client's focus on "measurable business results."

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering measurable business results and driving client success through effective web design and development.

• Efficiency & Scalability: Valuing structured processes, such as design systems and adherence to development conventions (Client-First/Relume), to ensure efficient project delivery and maintainability.

• Collaboration & Communication: Fostering a team environment that encourages open communication, feedback exchange, and cross-functional teamwork, especially in a remote setting.

• Agility & Adaptability: Embracing agile methodologies and weekly sprint cycles, demonstrating flexibility and a willingness to adapt to evolving project needs and client feedback.

• User-Centric Design: Prioritizing user experience and conversion optimization in all design and development efforts.

Collaboration Style:

• Agile & Iterative: Working within weekly sprint cycles means regular check-ins, collaborative problem-solving, and iterative design adjustments based on feedback.

• Remote-First Communication: Reliance on digital collaboration tools (e.g., Slack, project management software, Figma comments) for clear and efficient communication.

• Cross-Functional Integration: Close collaboration with account managers, marketing strategists, and potentially other creative professionals to ensure holistic project success.

📝 Enhancement Note: Candidates should demonstrate an understanding of how their design and development work contributes to the agency's overall operational goals and client satisfaction. Highlighting examples of proactive communication, efficient problem-solving, and a commitment to delivering results will resonate well with the company's values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Design with Performance Metrics: The primary challenge will be to create aesthetically pleasing and user-friendly websites that also achieve specific conversion goals for clients in industries like Home Services and Healthcare.

• Remote Collaboration & Time Zone Overlap: Effectively collaborating with a U.S.-based team while working remotely from the Philippines, managing communication across time zones and ensuring seamless project flow.

• Adhering to Strict Development Standards: Consistently applying complex naming conventions (Client-First/Relume) and design system rules across multiple projects can be demanding but is crucial for scalability.

• Rapid Iteration in Agile Cycles: Adapting quickly to feedback and making iterative changes within short sprint cycles while maintaining high quality.

Learning & Development Opportunities:

• Deepen Webflow Expertise: Gain advanced skills in Webflow animations, interactions, and custom code integrations.

• Master Design Systems: Further develop skills in creating and managing robust, scalable design systems for diverse client needs.

• CRO & A/B Testing Acumen: Learn and apply Conversion Rate Optimization principles to drive tangible business results for clients.

• Industry Specialization: Gain in-depth knowledge of the Home Services and Healthcare industries, understanding their unique marketing challenges and user needs.

• Agile Project Management: Enhance skills in working within agile frameworks and contributing to efficient sprint cycles.

📝 Enhancement Note: Candidates should frame challenges as opportunities for growth. For instance, the need to adhere to strict development standards can be presented as an opportunity to hone organizational skills and contribute to long-term project maintainability.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a conversion-focused landing page in Webflow for a lead generation campaign." (Focus on your steps, tools, and how you'd measure success).

• "How do you approach building and maintaining a scalable design system in Figma? Provide an example of a component library you've created." (Highlight your organizational skills and understanding of consistency).

• "Walk us through a challenging Webflow project you completed. What were the key challenges, how did you overcome them, and what was the outcome?" (Demonstrate problem-solving and impact).

Company & Culture Questions:

• "What interests you most about working with a U.S.-based digital marketing agency focused on Home Services and Healthcare?" (Show research and genuine interest).

• "How do you manage your time and communicate effectively when working remotely with a team in a different time zone?" (Address remote work challenges and solutions).

• "What does 'measurable business results' mean to you in the context of web design?" (Align with the client's core value).

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview, then dive into 2-3 key projects. For each project, cover: the client's objective, your role, the design/development process, specific Webflow/Figma features used, and the achieved results (quantified if possible).

• Highlight Webflow & Figma Skills: Explicitly point out your use of Webflow CMS, animations, responsive breakpoints, and Figma component libraries or prototyping.

• Emphasize Conversion Focus: Explain how your design decisions aimed to improve user experience and drive conversions.

• Discuss Process Adherence: Mention how you applied principles like Client-First or Relume, or how you managed the design system.

• Be Ready for Technical Questions: Anticipate questions about specific Webflow features or Figma functionalities you've used.

📝 Enhancement Note: Prepare to discuss your experience with Client-First or Relume conventions in detail. Be ready to explain the benefits of these methodologies for Webflow development. Also, be prepared to discuss how you'd approach creating a design system from scratch if one isn't already established for a new client.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience with Webflow, Figma, UX/UI design, responsive design, and design systems. Use keywords from the job description, such as "conversion-focused websites," "Client-First," and "Relume."

• Curate Your Portfolio: Select 2-3 of your strongest Webflow projects that best showcase your skills in design, development, and conversion optimization. Ensure clear descriptions and, if possible, quantifiable results.

• Prepare for a Skills Assessment: Be ready to discuss your portfolio in detail and potentially complete a short Webflow or Figma-related task.

• Research Huzzle and the Client's Industry: Understand Huzzle's mission and the client's focus on Home Services and Healthcare. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.