Email Graphic Designer

📍 Job Overview

Job Title: Email Graphic Designer

Company: Floowi (Client)

Location: 100% Remote (LATAM only)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 3, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling and conversion-focused email campaigns, flows, and automations to support lifecycle marketing initiatives.

• Collaborate with cross-functional teams, including copywriters and strategists, to translate strategic objectives into impactful visual designs.

• Create dynamic, motion-based assets such as GIFs to enhance email engagement and brand storytelling.

• Apply a deep understanding of email design best practices, user-centered experience design, and brand development to all creative output.

• Contribute to a remote-first eCommerce agency focused on driving retention, customer journey improvement, and revenue growth for consumer brands.

📝 Enhancement Note: While the title is "Email Graphic Designer," the responsibilities and client context strongly indicate a role within Marketing Operations or Creative Operations, specifically focused on the execution and optimization of email marketing campaigns. The emphasis on "conversion-focused visual design," "lifecycle marketing initiatives," and "revenue growth" positions this as a crucial contributor to the GTM engine.

📈 Primary Responsibilities

• Develop and execute high-quality visual designs for email campaigns, automated flows, and lifecycle marketing initiatives, ensuring brand consistency and optimal user experience.

• Partner closely with copywriters, marketing strategists, and retention specialists to conceptualize and produce creative assets that drive engagement and conversion rates.

• Design and implement motion-based graphical elements, including GIFs, to enhance the visual appeal and storytelling within email communications.

• Manage the design iteration process, incorporating feedback from stakeholders to refine creative concepts and ensure alignment with project goals and email design best practices.

• Apply user-centered design principles and usability standards to all email deliverables, ensuring accessibility, responsiveness, and effective communication across various devices and platforms.

• Proactively contribute innovative creative ideas and strategic design thinking to address challenges and elevate the overall effectiveness of email marketing efforts.

• Maintain a keen understanding of emerging email design trends and technologies to continuously improve creative output and campaign performance.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, typical for operations roles that bridge creative teams with business objectives. The focus on "conversion-focused creative" and "revenue growth" underscores the operational impact of this design role.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating design expertise is paramount.

Experience: 2+ years of design experience, with a preference for experience within Direct-to-Consumer (DTC) brands and/or agency environments.

Required Skills:

• Proven ability to design high-quality email campaigns, flows, and automations for lifecycle marketing.

• Proficiency in modern design tools, specifically Figma and Photoshop, for creating visual assets and interactive elements.

• Strong understanding of email design best practices, including responsive design, accessibility standards, and rendering across various email clients.

• Demonstrated knowledge of user-centered experience design principles and their application in digital marketing.

• Experience in creating motion-based assets such as GIFs to enhance visual communication.

• Ability to effectively synthesize feedback, iterate on designs, and manage multiple projects simultaneously while maintaining meticulous attention to detail.

• Excellent collaboration and communication skills, with the ability to articulate design rationale and present work to clients and internal teams.

Preferred Skills:

• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot) from a design execution perspective.

• Understanding of conversion rate optimization (CRO) principles and how design impacts user behavior.

• Familiarity with A/B testing concepts as they relate to email creative.

• Experience working in a remote-first or distributed team environment.

• Basic understanding of HTML/CSS for email, to ensure designs are technically feasible.

📝 Enhancement Note: The qualifications emphasize practical design skills and a strategic understanding of email marketing's role in customer retention and revenue generation. The inclusion of Figma and Photoshop, alongside email design best practices, is critical for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a minimum of 2 years of design experience, with a focus on email marketing campaigns, flows, and automations for DTC brands or agencies.

• Include case studies or examples that highlight conversion-focused design strategies and their impact on key metrics (e.g., open rates, click-through rates, conversion rates).

• Showcase proficiency in creating motion-based assets, such as GIFs, and their effective integration into email designs.

• Present examples of user-centered design application, user experience improvements, and brand development within email marketing contexts.

Process Documentation:

• Illustrate your process for translating marketing briefs and strategic objectives into tangible email design concepts.

• Provide examples of how you collaborate with copywriters and strategists throughout the design lifecycle.

• Detail your approach to iterating on designs based on feedback and ensuring quality control and adherence to brand guidelines and technical specifications.

• Showcase your understanding of applying email design best practices and usability standards to ensure successful implementation and performance.

📝 Enhancement Note: A robust portfolio is critical for this role, not just for visual appeal but to demonstrate a strategic understanding of how design contributes to marketing operations and business objectives. The emphasis on process and rationale is key for operations-minded hiring managers.

💵 Compensation & Benefits

Salary Range: Based on the client's location (US-based), the remote-first nature, and the specified benefits, a competitive salary range for a designer with 2-5 years of experience in LATAM, paid in USD, would typically fall between $45,000 - $70,000 USD annually. This estimate considers the client's remote talent solutions model, which often aims to provide competitive US-equivalent compensation while leveraging LATAM talent.

Benefits:

• Competitive salary paid in USD.

• Fully remote work flexibility, allowing for work from anywhere within LATAM.

• A monthly flexible benefits budget, providing additional financial support for personal needs.

• Paid Time Off (PTO) for rest and rejuvenation.

• Paid U.S. holidays, aligning with the client's operational calendar.

Working Hours: Full-time, approximately 40 hours per week, aligned with Eastern Standard Time (EST) business hours to facilitate seamless collaboration with the US-based client team.

📝 Enhancement Note: The salary estimate is based on the provided benefits (USD compensation, flexible budget) and the client's model of connecting LATAM professionals with US companies. The working hours are derived from the need to align with EST business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising (eCommerce Agency)

Company Size: Floowi's client is described as a "remote-first eCommerce agency." While the exact size isn't specified, the nature of the agency suggests a mid-sized team (e.g., 50-200 employees) or a lean, specialized operation focused on growth. Floowi itself is a talent solutions provider connecting LATAM professionals with US companies.

Founded: Not specified for the client, but Floowi's mission is to make LATAM a premier hub for growth and excellence.

Team Structure:

• The Email Graphic Designer will likely be part of a marketing or creative team within the client agency.

• This team would typically include roles such as Copywriters, Marketing Strategists, Lifecycle Marketing Specialists, and potentially Project Managers.

• Collaboration will be cross-functional, involving direct interaction with strategists and copywriters to translate campaign goals into visual designs.

Methodology:

• Data-driven decision-making, with a focus on metrics like retention, customer journey improvement, and revenue growth.

• Emphasis on conversion optimization through creative services and lifecycle marketing.

• Agile or iterative project management approaches to accommodate feedback and revisions.

• Collaborative environments that foster idea-sharing and problem-solving.

Company Website: https://floowi.na.teamtailor.com

📝 Enhancement Note: The context points to a dynamic, growth-oriented agency environment that values data, collaboration, and client success. The remote-first nature implies a reliance on digital communication and project management tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor, likely at a mid-level (2-5 years of experience). It's a specialized role focused on the execution of email marketing creative, directly contributing to the operational efficiency and effectiveness of client campaigns.

Reporting Structure: The Email Graphic Designer will likely report to a Creative Lead, Art Director, or a Marketing Manager within the client agency. They will work closely with strategists and copywriters, forming a core execution pod for lifecycle marketing initiatives.

Operations Impact: This role has a direct impact on the client's revenue and customer retention by creating visually engaging and conversion-optimized email communications. Effective email design can significantly influence customer engagement, brand perception, and ultimately, sales performance.

Growth Opportunities:

• Skill Specialization: Deepen expertise in email design, motion graphics (GIFs), and potentially explore advanced areas like email personalization or A/B testing of creative elements.

• Cross-functional Exposure: Gain a deeper understanding of lifecycle marketing strategy, copywriting, and conversion optimization by working closely with subject matter experts.

• Client-facing Experience: Develop skills in presenting design rationale and collaborating directly with clients, potentially leading to roles with more client management responsibility.

• Leadership Potential: With significant experience and proven impact, opportunities may arise to mentor junior designers or lead creative initiatives on specific client accounts.

📝 Enhancement Note: The growth path for this role is within the specialized area of creative operations for marketing, focusing on deepening expertise and influencing campaign strategy through design.

🌐 Work Environment

Office Type: 100% Remote. This implies a distributed workforce with no central office for this specific role.

Office Location(s): The role is open to candidates located anywhere in LATAM. This broad geographic scope necessitates strong remote collaboration tools and practices.

Workspace Context:

• Collaborative Environment: While remote, the emphasis is on strong virtual collaboration. Expect regular video calls, shared digital workspaces, and proactive communication to foster team cohesion.

• Tools & Technology: Access to industry-standard design software (Figma, Photoshop) and project management/communication platforms (e.g., Slack, Asana, Trello, Google Workspace) is essential.

• Team Interaction: Opportunities for interaction will be primarily through virtual meetings, asynchronous communication channels, and collaborative digital whiteboarding sessions.

Work Schedule: Full-time, aligned with EST business hours. This ensures overlap for real-time collaboration and client meetings, but also offers the flexibility inherent in remote work.

📝 Enhancement Note: The remote-first aspect requires candidates to be self-motivated, disciplined, and adept at virtual communication and collaboration. Alignment with EST hours is a key operational requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and design experience. Expect a short call with a Floowi recruiter to discuss your background and interest.

• Client Interview (Round 1): Likely a video interview with the hiring manager or a lead designer from the client agency. This stage will focus on your design process, technical skills (Figma, Photoshop), and understanding of email design best practices. Be prepared to walk through specific examples from your portfolio.

• Portfolio Review & Skill Assessment: A more in-depth session where you'll present selected portfolio pieces, explaining your design choices, rationale, and the impact of your work. This may include a design challenge or case study discussion related to lifecycle marketing or conversion optimization.

• Cross-functional Collaboration Interview: Potentially a discussion with a copywriter or strategist to assess your collaboration style and ability to work effectively in a team environment.

• Final Interview: May involve a discussion with senior leadership or a final confirmation call.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in email design, motion graphics (GIFs), and conversion-focused creative. Prioritize work done for DTC brands or agencies.

• Showcase Process: For each project, clearly outline the problem statement, your role, the design process you followed, the tools used, and the rationale behind key design decisions.

• Quantify Impact: Whenever possible, include metrics or quantifiable results that demonstrate the effectiveness of your designs (e.g., improved CTR, conversion rates, engagement). If direct metrics aren't available, articulate the intended impact and strategic thinking.

• Highlight Collaboration: If possible, include examples where you collaborated effectively with copywriters or strategists, explaining how that collaboration led to a better outcome.

• Mobile-First & Responsiveness: Ensure your portfolio clearly demonstrates your understanding of designing for mobile-first and responsive email layouts.

Challenge Preparation:

• Understand the Client's Business: Research the client's agency and their typical client base (e.g., beauty, F&B, health & wellness). Understand their focus on retention and revenue growth.

• Lifecycle Marketing: Be ready to discuss concepts of customer journeys, segmentation, and how email design supports different stages of the customer lifecycle.

• Conversion Optimization: Prepare to talk about design elements that drive conversions (e.g., clear CTAs, benefit-driven visuals, urgency).

• Motion Design: Be ready to discuss the strategic use of GIFs in emails – when they are effective and when they might be detrimental.

📝 Enhancement Note: The interview process is designed to assess not only design talent but also the candidate's operational mindset, ability to collaborate, and understanding of marketing objectives. A strong portfolio that tells a strategic story is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity visual design of email assets. Proficiency is a must.

• Adobe Photoshop: Crucial for image editing, creation of specific graphical elements, and GIF creation.

• Adobe Creative Suite (General): Familiarity with other Adobe tools may be beneficial for broader creative tasks.

Analytics & Reporting:

• While not a direct analytical role, understanding how design impacts metrics is key. Familiarity with concepts from email analytics platforms (e.g., Klaviyo, Mailchimp, HubSpot analytics) is advantageous for understanding performance.

CRM & Automation:

• Email Marketing Platforms: Familiarity with the design/template building aspects of platforms like Klaviyo, Mailchimp, HubSpot, or similar is highly beneficial for understanding technical constraints and capabilities.

• Project Management Tools: Proficiency in tools like Slack for communication, and potentially Asana, Trello, or Jira for task management and workflow tracking.

📝 Enhancement Note: Mastery of Figma and Photoshop is non-negotiable. Understanding how these tools integrate with email marketing platforms and project management systems is critical for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A commitment to using data and insights to inform creative decisions and measure design impact, rather than relying solely on aesthetic preference.

• Customer-Centricity: A focus on understanding the target audience and designing experiences that meet their needs and drive desired actions.

• Efficiency & Optimization: A drive to create designs that are not only visually appealing but also technically optimized for email delivery and user engagement, contributing to overall campaign efficiency.

• Collaboration & Communication: A proactive approach to working with team members, sharing ideas, providing constructive feedback, and ensuring clear communication in a remote setting.

• Continuous Improvement: A willingness to learn, adapt to new trends and technologies, and continuously refine design processes and outputs.

Collaboration Style:

• Remote-First Partnership: Emphasis on asynchronous and synchronous communication tools to foster strong working relationships across distributed teams.

• Constructive Feedback Loop: An open environment where feedback is shared respectfully and used to elevate the quality of work.

• Cross-functional Synergy: Working closely with copywriters and strategists to ensure a cohesive and effective marketing message where visuals and text work in harmony.

• Proactive Problem-Solving: A team that collectively identifies challenges and collaboratively seeks solutions through design and strategic thinking.

📝 Enhancement Note: The culture likely values a blend of creative excellence and operational rigor, with a strong emphasis on collaboration and measurable results in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Technical Constraints: Designing visually impactful emails that also render correctly across all devices and email clients, and adhere to platform limitations.

• Translating Strategic Goals into Visuals: Effectively interpreting complex marketing strategies and campaign objectives into clear, compelling visual designs that drive specific actions.

• Managing Feedback Iterations: Navigating multiple rounds of feedback from various stakeholders while maintaining design integrity and project timelines.

• Staying Ahead of Trends: Keeping pace with evolving email design trends, new technologies, and platform updates in a fast-paced digital marketing landscape.

Learning & Development Opportunities:

• Advanced Email Design Techniques: Opportunities to explore advanced topics like personalization, dynamic content optimization, and AMP for Email.

• Motion Graphics Specialization: Deepening skills in GIF creation and potentially exploring short-form video assets for email.

• Conversion Rate Optimization (CRO): Gaining a more profound understanding of CRO principles and how design directly influences conversion funnels.

• Client Strategy Exposure: Learning from senior strategists and gaining insights into broader client marketing objectives and business goals.

📝 Enhancement Note: This role offers a clear path for specialization in a critical area of digital marketing operations, with opportunities to grow expertise and influence campaign strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to final asset. How do you ensure it aligns with the client's strategic goals?" (Focus on your workflow, collaboration, and understanding of objectives.)

• "How do you approach creating a GIF for an email? What are the considerations for file size, animation style, and impact on engagement?" (Demonstrate technical and strategic thinking for motion design.)

• "Walk us through a challenging email design project. What was the challenge, how did you overcome it, and what was the outcome?" (Prepare a STAR method answer focusing on problem-solving and results.)

Company & Culture Questions:

• "What interests you about working for an eCommerce agency focused on lifecycle marketing and retention?" (Connect your skills and aspirations to the client's mission.)

• "How do you thrive in a remote-first work environment? What tools and strategies do you use for effective collaboration?" (Emphasize your self-discipline, communication skills, and familiarity with remote tools.)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative. Start with the client's challenge or goal, explain your creative solution and process, and conclude with the results or intended impact.

• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality of your design work. Use high-resolution mockups.

• Conciseness: Be mindful of time. Prepare to present your key projects efficiently, focusing on the most impactful aspects.

• Interactive Elements: If showcasing interactive elements or GIFs, ensure they are functioning correctly and demonstrated smoothly. Be ready to explain the why behind their inclusion.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also strategic thinking, operational awareness, and collaborative capability, all critical for success in a remote agency environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Floowi platform.

• Tailor your Resume: Emphasize your 2+ years of design experience, specifically highlighting work with DTC brands or agencies, and any experience with email marketing, lifecycle marketing, or conversion optimization. Use keywords like "Figma," "Photoshop," "Email Design," "GIF Creation," and "Lifecycle Marketing."

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest email design work, including campaigns, flows, and motion graphics (GIFs). Clearly articulate your design process, rationale, and any quantifiable results.

• Prepare Your Narrative: Be ready to discuss your experience in translating marketing objectives into visual designs and your collaborative approach with copywriters and strategists.

• Research the Client: Understand the agency's focus on eCommerce, retention, and revenue growth. Align your application and interview responses with their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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