Senior UX/UI Designer - Conversion & Product Experience Lead

📍 Job Overview

Job Title: Senior UX/UI Designer - Conversion & Product Experience Lead

Company: Alpine Home Air Products

Location: Chicago, Illinois, United States

Job Type: FULL_TIME

Category: Product Design / User Experience Operations

Date Posted: 2026-04-03

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Remote / Hybrid

🚀 Role Summary

• Lead the strategic direction and execution of UX/UI design for a comprehensive website and System Selector tool redesign, focusing on optimizing conversion rates and enhancing the overall product experience for direct-to-consumer HVAC solutions.

• Develop and implement a robust design system, ensuring brand consistency and scalability across all digital touchpoints, from landing pages to interactive guided buying experiences.

• Drive the creation of intuitive, mobile-first user journeys that simplify complex buyer decisions, fostering trust and clarity for customers navigating the HVAC purchase process.

• Collaborate closely with cross-functional teams, including engineering, product management, and leadership, to translate design concepts into pixel-perfect, high-converting digital products.

• Utilize data-informed decision-making and iterative design processes to continuously improve user experience and achieve key business objectives related to customer acquisition and engagement.

📝 Enhancement Note: This role, while titled Senior UX/UI Designer, has a strong operational component focused on conversion and product experience. The emphasis on "conversion-focused thinking," "high-conversion landing pages," and "reducing customer acquisition costs" positions this role as a critical player in the Go-To-Market (GTM) operations, directly impacting revenue generation through optimized digital pathways. The requirement to collaborate with engineering and product teams also highlights its integration within the product development lifecycle, which is a core aspect of GTM operations.

📈 Primary Responsibilities

• Spearhead UX strategy, visual design, and the development of interface systems for the complete redesign of the Alpine Home Air website.

• Design and optimize high-conversion landing pages tailored for over 100 distinct HVAC buyer intents, ensuring alignment with marketing campaigns and user search queries.

• Conceptualize, design, and implement the complete UI and UX flow for a new, interactive System Selector tool, acting as a guided buying experience for complex HVAC products.

• Architect and build the Alpine design system, encompassing typography, UI components, and responsive structural guidelines to ensure design consistency and efficiency.

• Redesign and refine mobile-first user journeys, prioritizing clarity, building customer trust, and conveying a sense of calmness throughout the purchasing process.

• Actively collaborate with engineering, product management, and company leadership to ensure seamless, pixel-perfect implementation of design solutions.

• Contribute to a brand identity refresh and enhance visual storytelling elements across the entire website to strengthen brand perception and customer engagement.

• Conduct user research, usability testing, and analyze conversion data to inform design decisions and drive continuous improvement in user experience and conversion rates.

📝 Enhancement Note: The responsibilities clearly indicate a focus on driving tangible business outcomes through design. The mention of "100+ HVAC buyer intents" suggests a need for sophisticated segmentation and targeted design strategies, a hallmark of effective GTM operations. Designing a "System Selector tool" implies a complex product configuration or guided selling process, which is a key area for sales operations and revenue enablement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in designing complex consumer-facing products, e-commerce platforms, or digital marketplaces.

Required Skills:

• Proven expertise in UX strategy, encompassing user research, journey mapping, and information architecture.

• Strong visual design skills with a keen eye for detail, aesthetics, and brand consistency.

• Proficiency in designing high-conversion landing pages and optimizing user flows for e-commerce or direct-to-consumer (DTC) models.

• Demonstrated ability to simplify complex decision-making processes into intuitive and user-friendly interfaces.

• Experience in creating and maintaining design systems, including component libraries, style guides, and responsive frameworks.

• Proficiency in prototyping tools (e.g., Figma, Sketch, Adobe XD) for creating interactive mockups and user flows.

• Experience working collaboratively with software engineers and product managers in an agile development environment.

• Ability to leverage data analytics and user feedback (CRO principles) to inform design iterations and measure impact.

Preferred Skills:

• Experience designing guided decision tools, configurators, or complex selection wizards.

• Background in the home services, HVAC, e-commerce, or marketplace industries.

• Familiarity with Conversion Rate Optimization (CRO) principles and A/B testing methodologies.

• Experience contributing to brand identity development and visual storytelling initiatives.

📝 Enhancement Note: The emphasis on "conversion-focused thinking," "data-informed decisions," and "CRO principles" strongly aligns this role with revenue operations and marketing operations functions, where driving measurable business results is paramount. The preference for experience in "home services, e-commerce, or marketplaces" suggests a need for understanding specific industry conversion funnels and customer acquisition costs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of design work, with a strong emphasis on complex consumer-facing products or e-commerce experiences.

• Demonstrations of elegant UX systems, highlighting how complex user journeys were simplified and optimized for intuitive navigation.

• Visual design examples that reflect a clean aesthetic, strong attention to detail, and a conversion-focused mindset.

• Case studies detailing the process of designing interactive or guided buying tools, such as configurators or system selectors.

• Evidence of designing for mobile-first experiences and responsive structures across various devices.

• Examples of contributions to or creation of design systems, illustrating component libraries, style guides, and their application.

Process Documentation:

• Detailed case studies outlining the end-to-end design process for key projects, including user research, ideation, wireframing, prototyping, user testing, and final implementation.

• Workflow diagrams or explanations illustrating how complex decision flows were mapped and simplified for user comprehension.

• Examples of system implementation, showing how the design system was applied to ensure consistency and efficiency across the product.

• Metrics and ROI demonstrations for past projects, quantifying the impact of design interventions on conversion rates, user engagement, or customer acquisition costs.

📝 Enhancement Note: For a role focused on conversion and user experience in a direct-to-consumer e-commerce setting, the portfolio is critical for demonstrating practical application of design principles to achieve business outcomes. The emphasis on "ROI demonstration" and "quantifying impact" is a direct link to revenue operations, where design decisions are evaluated based on their contribution to top-line growth.

💵 Compensation & Benefits

Salary Range: The estimated salary range for this Senior UX/UI Designer role in Chicago, Illinois, is between $110,000 and $145,000 annually. This estimate is based on industry benchmarks for senior-level UX/UI designers in major metropolitan areas with a strong tech and e-commerce presence, considering the company's focus on transformation and the role's strategic importance in driving conversion.

Benefits:

• Comprehensive Group Health Insurance: Providing robust medical coverage for employees and their families.

• Health Savings Account (HSA): A tax-advantaged savings account to help cover qualified medical expenses.

• 401(k) Retirement Plan: Offering a company-sponsored plan to support long-term financial planning.

• Generous Paid Time Off (PTO): Allowing for work-life balance and personal rejuvenation.

• Paid Holidays: Observing national holidays to provide additional time off.

• Life Insurance: Providing financial security for beneficiaries.

• Short-Term Disability Insurance: Offering income protection in case of non-work-related injuries or illnesses.

• Paid Educational and Professional Development Training: Supporting continuous learning and skill enhancement relevant to design and operations.

Working Hours: Standard full-time work hours are expected, typically around 40 hours per week. The company offers flexibility, with options for a fully remote setup or a hybrid model based in Chicago, allowing for adaptation to individual work styles and preferences while ensuring operational needs are met.

📝 Enhancement Note: The salary estimate is based on aggregated data for Senior UX/UI Designers in Chicago, IL, factoring in the role's strategic impact on conversion and product experience, which aligns with GTM operations. The benefits package is typical for full-time roles and emphasizes support for employee well-being and professional growth, crucial for retaining top talent in specialized fields like UX/UI and operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Services / E-commerce (HVAC)

Company Size: Alpine Home Air Products is a significant player in the direct-to-consumer HVAC market, indicating a mid-to-large-sized operation with established processes and a growing digital footprint. This size suggests a dynamic environment where operational efficiency and strategic initiatives like website transformation have a substantial impact.

Founded: Founded in 2002, Alpine Home Air has over two decades of operational experience. This longevity points to a stable company with a proven business model, now investing heavily in modernizing its customer-facing technology and user experience to drive future growth.

Team Structure:

• The UX/UI Designer will be part of a forward-thinking team focused on transforming the company's front-end experience. This likely includes close collaboration with Product Management, Engineering, Marketing, and potentially Sales Operations teams.

• The role reports into a leadership position overseeing digital product strategy, with direct influence on the company's customer acquisition and brand presentation.

Methodology:

• Data Analysis & Insights: The company emphasizes data-informed decisions, suggesting a culture that values A/B testing, conversion rate analysis, and user behavior tracking to guide product and design improvements.

• Workflow Planning & Optimization: The focus on "extreme operational competency" and transforming buyer journeys implies a structured approach to process design and continuous optimization.

• Automation & Efficiency: While not explicitly stated for design, the company's technical backend and direct-to-consumer model suggest an underlying drive for automation and efficiency in operations.

Company Website: https://www.alpinehomeair.com/

📝 Enhancement Note: Understanding Alpine's industry (HVAC e-commerce) is crucial for a UX/UI designer aiming to optimize conversion. This sector often involves complex purchasing decisions, high-consideration products, and a need to build trust remotely. The company's stated mission to promote high-efficiency and all-electric HVAC solutions also indicates a potential focus on sustainability, which could be a key theme in brand storytelling and user education.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating significant autonomy and responsibility for strategic design initiatives. It's a lead role within the UX/UI function, tasked with shaping critical customer-facing digital assets that directly impact revenue and customer acquisition.

Reporting Structure: The Senior UX/UI Designer will likely report to a Director or VP of Product, Digital Experience, or Marketing. This position offers direct interaction with leadership and cross-functional teams, providing high visibility into company strategy and operations.

Operations Impact: The designer's work will have a profound impact on revenue operations by directly influencing customer acquisition costs (CAC), conversion rates, average order value (AOV), and overall customer lifetime value (CLTV). By simplifying complex buyer journeys and optimizing the website experience, the role contributes directly to top-line growth and operational efficiency in sales and marketing funnels.

Growth Opportunities:

• Specialization: Opportunity to become a deep subject matter expert in UX/UI for complex consumer product selection, particularly in the HVAC or home services sector.

• Leadership: Potential to grow into a Design Lead or Manager role as the company continues its digital transformation and expands its design team.

• Cross-functional Expertise: Develop a strong understanding of GTM operations, product management, and engineering workflows, enhancing career versatility.

• Strategic Influence: Gain experience in shaping company-wide digital strategy and brand identity through direct contributions to major transformation projects.

• Skill Development: Access to paid educational and professional development training, allowing for continuous learning in areas like advanced UX research, CRO, and new design technologies.

📝 Enhancement Note: This role is ideal for a designer looking to make a significant, measurable impact on business operations. The emphasis on conversion and direct revenue contribution means performance will be closely tied to business outcomes, offering a clear path for demonstrating value and advancing within the company or in broader GTM operations roles.

🌐 Work Environment

Office Type: The company offers both fully remote and hybrid work arrangements. For those opting for the hybrid model, the office is based in Chicago, Illinois. This provides flexibility to choose a work environment that best suits individual needs and team collaboration preferences.

Office Location(s): The on-site component of the hybrid work arrangement is located in Chicago, Illinois, a major metropolitan hub with extensive transportation links and a vibrant business ecosystem.

Workspace Context:

• Collaborative Environment: The role necessitates close collaboration with engineering, product, and leadership teams. This suggests an environment that values open communication, feedback exchange, and iterative development processes.

• Tools & Technology: All necessary computer equipment and training will be provided, ensuring designers have the resources needed to perform their roles effectively. The company is investing in a significant front-end transformation, implying access to modern design and development tools.

• Team Interaction: Whether remote or hybrid, opportunities for interaction with the design and wider product development teams will be structured through meetings, design reviews, and collaborative sessions to ensure alignment and knowledge sharing.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. The remote and hybrid options offer flexibility in managing the workday, allowing for effective integration of design processes and data analysis with personal schedules, while ensuring availability for critical team collaborations and deadlines.

📝 Enhancement Note: The combination of remote/hybrid options and a focus on collaboration indicates a modern work environment designed to attract and retain talent. For operations roles, this flexibility can be key to managing complex workflows and ensuring continuous progress, especially when dealing with global teams or distributed stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on resume and portfolio relevance to UX/UI design, conversion optimization, and complex product experiences.

• Portfolio Presentation & Discussion: A session where you present your portfolio, detailing specific case studies that demonstrate your ability to lead UX strategy, design high-conversion experiences, and build design systems. Expect in-depth questions about your design process, decision-making rationale, and the measurable impact of your work.

• Design Challenge/Exercise: You may be asked to complete a design exercise or a take-home challenge to assess your problem-solving skills, design approach, and ability to translate complex requirements into elegant solutions, potentially focusing on a guided buying tool or landing page optimization.

• Cross-functional Interviews: Meetings with engineering, product management, and leadership to assess your collaboration style, technical understanding, and cultural fit within the team and the company's operational goals.

• Final Interview: A concluding discussion, likely with senior leadership, to evaluate overall fit, strategic thinking, and alignment with the company's mission and future vision.

Portfolio Review Tips:

• Highlight Conversion Impact: Clearly articulate how your designs have directly contributed to increased conversion rates, reduced customer acquisition costs, or improved user engagement. Use quantifiable metrics whenever possible.

• Showcase Process: Detail your end-to-end design process, including user research, ideation, prototyping, testing, and iteration. Explain why you made specific design choices.

• Demonstrate System Thinking: Include examples of design systems you've built or contributed to, illustrating component libraries, style guides, and their application for consistency and scalability.

• Emphasize Simplification: Focus on case studies where you successfully translated complex user journeys or product selections into intuitive and user-friendly experiences.

• Tailor to Alpine: Research Alpine Home Air Products' current website, target audience, and business goals. Highlight projects in your portfolio that are most relevant to their needs (e.g., e-commerce, guided selling, complex product configuration).

• Visual Clarity & Storytelling: Ensure your portfolio is visually appealing, well-organized, and tells a compelling story for each project, emphasizing the problem, your solution, and the results.

Challenge Preparation:

• Understand the Business Context: Familiarize yourself with Alpine's business model, target customers, and the HVAC industry. Consider the unique challenges of selling complex, high-consideration products online.

• Focus on User Journeys: Practice mapping out and designing user journeys for scenarios involving complex product selection or guided purchasing.

• Conversion Optimization Mindset: Be prepared to discuss strategies for optimizing landing pages and entire user flows for conversion, referencing CRO principles and A/B testing.

• Design System Application: If asked, be ready to discuss how you would apply or extend a design system to solve a given problem efficiently and consistently.

• Communication & Rationale: Clearly articulate your thought process, design decisions, and how your proposed solutions align with business objectives and user needs.

📝 Enhancement Note: The interview process and portfolio review for this role are heavily geared towards assessing a candidate's ability to directly impact business operations through design. Expect to justify design decisions with data and demonstrate a clear understanding of how UX/UI contributes to revenue growth and customer acquisition.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Proficiency expected in at least one, with Figma being a strong industry standard).

• Design System Management: Tools for creating, documenting, and maintaining component libraries and style guides (e.g., Zeroheight, Storybook, or internal documentation platforms).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom for daily interaction and virtual collaboration.

• Project Management: Jira, Asana, Trello, or similar tools for tracking design tasks, sprints, and project progress.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (Familiarity with tracking user behavior, conversion funnels, and identifying drop-off points).

• A/B Testing Tools: Optimizely, VWO, Google Optimize (Experience with setting up, running, and analyzing A/B tests to improve conversion rates).

• User Feedback & Research Tools: Hotjar, UserTesting.com, SurveyMonkey (For gathering qualitative insights and validating design decisions).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (Understanding how UX/UI designs integrate with CRM data and sales processes, particularly for lead generation and customer lifecycle management).

• Marketing Automation Platforms: HubSpot, Marketo (Awareness of how landing pages and user flows interact with marketing automation workflows).

• Content Management Systems (CMS): WordPress, Contentful, or similar (Familiarity with content structure and design implementation within a CMS environment).

📝 Enhancement Note: Proficiency in modern design and prototyping tools is essential. Beyond that, understanding how UX/UI designs integrate with analytics, A/B testing platforms, and CRM systems is critical for a role focused on conversion and revenue impact. This bridges the gap between design and operations by emphasizing data-driven optimization and measurable business outcomes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value underpinning the company's approach to design and operations, emphasizing the use of analytics, user feedback, and A/B testing to inform choices and measure impact.

• Customer-Centricity: A strong focus on understanding and serving the customer, translating complex needs into intuitive and trustworthy digital experiences that build loyalty.

• Efficiency & Optimization: A drive for "extreme operational competency" and continuous improvement, reflected in the desire to streamline user journeys, automate processes where possible, and optimize for conversion.

• Innovation & Transformation: A commitment to modernizing the company's digital presence and customer experience, creating an environment that embraces change and new approaches.

• Collaboration & Transparency: An expectation of open communication and teamwork across departments to achieve shared goals, particularly in high-impact projects like the website redesign.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with engineering and product teams, requiring clear communication, shared understanding of goals, and a collaborative approach to problem-solving.

• Iterative Feedback Loops: The design process is likely iterative, with regular feedback sessions and design reviews involving stakeholders from various departments to ensure alignment and continuous improvement.

• Knowledge Sharing: A culture that encourages sharing insights from user research, design experiments, and conversion data to benefit the broader team and inform strategic decisions.

• Focus on Measurable Outcomes: Collaboration will be geared towards achieving specific, measurable business objectives, such as improved conversion rates, reduced CAC, and enhanced customer satisfaction.

📝 Enhancement Note: The company's values—particularly data-driven decision-making, efficiency, and customer-centricity—align perfectly with the core principles of revenue operations and GTM strategy. A candidate who can demonstrate alignment with these values will be well-positioned for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex HVAC purchase decisions into intuitive user experiences while simultaneously driving high conversion rates and meeting aggressive business objectives.

• Managing Stakeholder Expectations: Collaborating with diverse stakeholders (leadership, engineering, marketing) who may have varying priorities and perspectives on design and user experience.

• Designing for a Complex Product Category: Simplifying the selection and purchase of technical, high-consideration products like HVAC systems, which involves educating customers and building significant trust.

• Iterative Design with Data Constraints: Working within an iterative design framework, leveraging available data (and identifying gaps for future data collection) to inform continuous improvements on a large-scale website transformation.

• Maintaining Brand Consistency Across Digital Touchpoints: Ensuring a cohesive and high-quality brand experience across a redesigned website, interactive tools, and potentially future digital initiatives.

Learning & Development Opportunities:

• Deep Dive into Conversion Optimization: Gaining hands-on experience in applying CRO principles to a complex e-commerce environment and directly impacting revenue.

• Mastering Design Systems: Contributing to and potentially leading the expansion of a comprehensive design system, enhancing skills in scalability, component management, and design governance.

• Strategic Product Design: Playing a key role in the strategic direction of customer-facing digital products, influencing the company's go-to-market strategy through user-centered design.

• Cross-Functional Operations Exposure: Developing a strong understanding of how UX/UI design integrates with marketing, sales, and product operations to achieve business outcomes.

• Industry-Specific Expertise: Becoming an expert in UX/UI for the HVAC or home services industry, a niche but significant market.

📝 Enhancement Note: This role offers significant challenges that are directly tied to business impact, making it an excellent opportunity for growth in operational effectiveness and strategic design. The focus on conversion and GTM aligns well with the evolving landscape of operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-conversion landing page for a complex product or service. How do you balance user needs with business objectives?" (Focus on data, A/B testing, user journey mapping, and specific conversion metrics.)

• "Walk me through a time you simplified a complex user decision flow into an intuitive experience. What was the problem, your approach, and the resulting impact?" (Highlight your ability to distill complexity and use design systems for clarity.)

Company & Culture Questions:

• "How do you incorporate data and user feedback into your design process to drive conversion optimization?" (Connect your experience to CRO, A/B testing, and analytics tools.)

• "Describe your experience collaborating with engineering and product teams. How do you ensure successful implementation of your designs?" (Focus on communication, handoff processes, and iterative feedback.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly present the Problem, Your Role, The Process (Research, Ideation, Design, Testing), The Solution, and The Results (quantified impact on conversion, engagement, etc.).

• Highlight Conversion Focus: Specifically point out design decisions made with conversion optimization in mind, and present any data or metrics that demonstrate their effectiveness.

• Showcase System Design: If you've worked on design systems, clearly explain their architecture, components, and how they facilitated efficient and consistent design implementation.

• Demonstrate Problem-Solving: Be ready to discuss challenges faced during projects and how you overcame them, showcasing your adaptability and strategic thinking.

• Engage Your Audience: Keep your presentation concise and interactive. Be prepared to answer detailed questions about your rationale and process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a clear link between design decisions and tangible business outcomes. Candidates should be ready to discuss their experience with conversion optimization, data analysis, and cross-functional collaboration, all critical aspects of operations roles.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight experience with conversion-focused design, e-commerce platforms, complex product experiences, and cross-functional collaboration. Quantify achievements wherever possible (e.g., "Increased landing page conversion by X%").

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in UX strategy, UI design, conversion optimization, and design system development. Ensure each project clearly articulates the problem, your process, your solution, and the measurable results.

• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on how your designs directly contributed to business objectives like increased conversion rates and reduced customer acquisition costs. Be ready to discuss your process and rationale in detail.

• Research Alpine Home Air Products: Understand their business model, target audience, current website, and mission. Consider how your design expertise can contribute to their transformation and operational goals in the HVAC e-commerce space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.