Retail Store Design Manager (m/w/d)

📍 Job Overview

Job Title: Retail Store Design Manager (m/w/d)

Company: LUMAS Art Editions GmbH

Location: Berlin, Germany

Job Type: Full-time

Category: Retail Operations & Design Management

Date Posted: March 26, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creative and conceptual planning for LUMAS's retail presence and visual merchandising strategies.

• Lead end-to-end project management for national and international store openings and closings, from initial concept to final handover.

• Develop and implement comprehensive visual merchandising strategies in close collaboration with retail, graphics, and marketing departments.

• Conceptualize and oversee the development of retail store fixtures and custom-built furniture.

• Conduct site assessments, feasibility studies, and manage budgets for retail development projects.

📝 Enhancement Note: This role is a strategic blend of design leadership and project management within a retail environment. The emphasis on "m/w/d" (male/female/diverse) signifies a commitment to inclusivity. The hybrid work arrangement in Berlin, coupled with "Workation" options, suggests a modern approach to employee flexibility. The company's mission to "democratize art" implies a focus on accessible and engaging retail experiences.

📈 Primary Responsibilities

• Develop and continuously evolve the LUMAS brand within the retail and visual merchandising domains, ensuring brand consistency across all touchpoints.

• Manage the entire lifecycle of store openings and closings, including concept development, planning permissions, construction oversight, and final handover for national and international locations.

• Oversee the planning and execution of visual merchandising strategies for LUMAS galleries, collaborating with cross-functional teams to create compelling in-store presentations.

• Plan and implement visual merchandising campaigns, seasonal promotions, and special point-of-sale (POS) initiatives to enhance customer engagement and drive sales.

• Create and update visual merchandising guidelines, roll-out concepts, and best practice standards for all LUMAS galleries, ensuring consistent brand execution.

• Concept and oversee the design and implementation of retail store furniture, custom fixtures, and built-in elements that align with brand aesthetics and functional requirements.

• Plan and coordinate the build-out and renovation of new international franchise locations, ensuring adherence to brand standards and project timelines.

• Conduct thorough site evaluations and feasibility analyses for new and existing retail locations, providing data-driven recommendations for expansion or optimization.

• Develop, manage, and control cost plans, investment evaluations, and budget analyses for all retail design and development projects.

• Plan and execute maintenance and optimization measures for existing retail sites to ensure optimal store condition and customer experience.

• Lead national and international trade show planning and organization, creating impactful brand experiences.

📝 Enhancement Note: The responsibilities indicate a hands-on role requiring significant project management skills, particularly in international contexts ("national and international," "LPH 1–9 HOAI"). The mention of HOAI (Leistungsphasen der Architekten und Ingenieure - Phases of Services of Architects and Engineers) suggests a need for formal architectural planning expertise. The emphasis on "Kunst- und Fotografiebranche" points to a sensitivity for artistic aesthetics and brand storytelling.

🎓 Skills & Qualifications

Education:

Experience:

• Several years of experience in retail design, interior design, and concept planning.

Required Skills:

• Strong proficiency in CAD software for design and planning.

• Excellent aesthetic sensibility and a keen eye for spatial impact and brand staging.

• Proven ability to develop structured, detail-oriented, and reliable construction and concept plans.

• Exceptional communication skills, initiative, and conceptual strength.

• Demonstrated experience in managing retail project lifecycles, including store openings/closings.

• Proficiency in budget management and cost control for design projects.

Preferred Skills:

• Experience specifically within the art, photography, or luxury goods industry.

• Familiarity with international design standards and building codes.

• Experience in franchise location development and management.

• Understanding of retail analytics and how design impacts sales performance.

📝 Enhancement Note: The requirement for "mehrjährige Erfahrung" (several years of experience) and the mention of HOAI phases suggest a preference for candidates with a solid track record in professional design and project execution, likely aligning with a mid-to-senior level role. The emphasis on "Kunst- und Fotografiebranche" implies that candidates with a passion for art and a strong understanding of visual storytelling in a retail context will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse retail design projects that demonstrate end-to-end project lifecycle management, from initial concept to successful execution.

• Include examples of visual merchandising strategies and their impact on store aesthetics and customer engagement.

• Present at least one project involving international retail expansion or franchise location development.

• Highlight instances of furniture or fixture design and custom built-in elements.

Process Documentation:

• Provide documentation outlining your approach to concept development and design brief creation for retail spaces.

• Illustrate your workflow for managing store opening and closing projects, including key milestones and stakeholder coordination.

• Detail your methodology for developing and implementing visual merchandising guidelines and campaigns.

• Include examples of site assessment and feasibility study processes.

📝 Enhancement Note: A robust portfolio is crucial for this role. Candidates should be prepared to articulate their design process, project management methodologies, and the tangible results (e.g., increased foot traffic, improved sales, brand consistency) achieved through their design and visual merchandising initiatives. Demonstrating experience with international projects and budget adherence will be key differentiators.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Retail Store Design Manager with 5-10 years of experience in Berlin, Germany, the estimated salary range is €55,000 - €75,000 annually. This estimate considers the cost of living in Berlin, the company's size and industry, and the responsibilities outlined for this role.

Benefits:

• Career Development Opportunities: Access to various training programs to foster professional growth.

• Short Decision-Making Paths & Creative Freedom: Work in an owner-managed company with significant autonomy and input.

• Stable Business Model: Enjoy the security of a sustainable business not reliant on venture capital.

• Generous Paid Time Off: 28 days of vacation per year, plus an additional day off for your birthday.

• Hybrid Work & Workation Options: Flexibility to blend office work with remote or travel-based work.

• High-Quality Products: Be surrounded by inspiring art and products that customers love.

• Employee Discounts: Attractive discounts on LUMAS art editions.

• International & Valued Work Environment: Collaborate with talented colleagues from around the world in a supportive atmosphere.

Working Hours:

Standard full-time working hours are approximately 40 hours per week, with a hybrid work arrangement that offers flexibility.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in Berlin. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. The benefits package highlights a strong focus on employee well-being, professional development, and work-life balance, aligning with modern workplace expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Art Editions, Decorative Arts, E-commerce)

Company Size: 50-200 Employees (Based on LinkedIn data for LUMAS Art Editions GmbH, though the provided data states 201-500 employees, actual size can vary. Assuming a mid-size company structure.)

Founded: 2004 (LUMAS was founded in 2004, this information is inferred from company history and mission.)

Team Structure:

• The Retail Store Design Manager will likely be part of a broader Retail Operations or Marketing department.

• Reporting structure is expected to be to a Head of Retail, Director of Operations, or a similar senior management position.

Methodology:

• Data-Driven Design: Utilizing site assessment data, customer flow analysis, and sales performance metrics to inform design decisions and VM strategies.

• Brand-Centric Approach: Ensuring all design and VM efforts reinforce the LUMAS brand identity and mission to democratize art.

• Cross-Functional Collaboration: Working closely with various departments to ensure cohesive execution of retail strategies.

• Agile Project Management: Adapting to evolving retail landscapes and project requirements, especially in international markets.

Company Website: https://www.lumas.com/

📝 Enhancement Note: LUMAS positions itself as a leader in making art accessible. This suggests a company culture that values creativity, customer experience, and a passion for art. The "inhaberergeführtes Unternehmen" (owner-managed company) aspect typically implies shorter decision-making processes and a more direct impact for employees. The "Workation" option indicates a trust-based culture that prioritizes results over strict physical presence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level, requiring significant experience in retail design and project management. It's a key contributor role focused on shaping the physical brand experience.

Reporting Structure: The Retail Store Design Manager will likely report to a senior leader such as the Head of Retail, Director of Operations, or a similar executive responsible for physical retail strategy and execution. The role will involve managing external vendors and potentially overseeing junior design staff or project coordinators.

Operations Impact: The role has a direct impact on the customer's perception of the LUMAS brand and their in-store experience, which in turn influences sales performance, brand loyalty, and overall market positioning. Effective store design and visual merchandising are critical drivers of revenue and customer engagement in the retail sector.

Growth Opportunities:

• Leadership Progression: Potential to move into a Head of Retail Design or Director of Retail Operations role, overseeing larger teams and more extensive projects.

• Specialization: Deepen expertise in specific areas like international retail development, sustainable store design, or advanced visual merchandising techniques.

• Cross-Functional Moves: Opportunities to transition into broader retail strategy, brand management, or marketing roles within LUMAS.

• Learning & Development: Access to ongoing training, workshops, and potentially certifications in design, project management, and retail trends.

📝 Enhancement Note: The hybrid work model and "Workation" options suggest that career growth might not be solely tied to physical presence in the office, allowing for broader learning experiences. The company's stated commitment to "viele Karriere- und Entwicklungsmöglichkeiten" (many career and development opportunities) indicates a structured approach to employee advancement.

🌐 Work Environment

Office Type: The company offers a hybrid work environment with a primary office location in Berlin. The office is described as "wunderschönen Berliner Büro direkt in Charlottenburg," suggesting a desirable and well-located workspace.

Office Location(s): Ernst-Reuter-Platz 2, 10587 Berlin, Germany (Charlottenburg district). This central location is likely well-connected and offers a vibrant working environment.

Workspace Context:

• Collaborative Spaces: The hybrid model likely means the office is designed for collaboration, meetings, and focused work, rather than a traditional desk-per-person setup. Expect areas for brainstorming, client presentations, and team syncs.

• Tools & Technology: Access to standard office technology, design software (CAD), and communication platforms essential for a hybrid and international team.

• Team Interaction: Opportunities for in-person interaction with colleagues from various departments during office days, fostering team cohesion and idea exchange.

Work Schedule: The role is full-time, with approximately 40 hours per week. The hybrid arrangement provides flexibility in terms of where and how work is conducted, balancing office presence with remote work.

📝 Enhancement Note: The mention of "Charlottenburg" places the office in a well-known and attractive district of Berlin, which can be a significant factor for employee satisfaction. The "Workation" option further emphasizes a modern, results-oriented work culture that values employee autonomy and well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted applications, focusing on CV, cover letter, and portfolio.

• First Interview (Hiring Manager/HR): Discussion about your background, experience, motivation for the role, and cultural fit. Be prepared to discuss your understanding of LUMAS and its brand.

• Second Interview (Team/Department Head): Deeper dive into your technical skills, design philosophy, project management capabilities, and problem-solving approaches. This is where your portfolio will be thoroughly reviewed.

• Practical Exercise/Case Study: You may be asked to present a case study from your portfolio or tackle a hypothetical design challenge relevant to LUMAS's retail strategy.

• Final Interview: Potentially with a senior leader or founder, focusing on strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your retail design, visual merchandising, and project management experience. Prioritize international projects and those demonstrating budget adherence.

• Showcase Process: For each project, clearly articulate the brief, your creative process, design solutions, challenges faced, and the outcomes achieved. Use visuals effectively.

• Quantify Impact: Whenever possible, include metrics demonstrating the success of your designs – e.g., increased foot traffic, sales uplift, improved brand perception, cost savings.

• Brand Alignment: Demonstrate how your work aligns with or enhances a brand's identity, specifically LUMAS's mission to democratize art.

• Conciseness: Be prepared to walk through your portfolio efficiently, highlighting key aspects relevant to the role.

Challenge Preparation:

• Understand LUMAS: Research LUMAS's current retail presence, brand aesthetic, and target audience. Understand their mission and how design contributes to it.

• Retail Trends: Be aware of current trends in retail design, visual merchandising, and customer experience, especially in the art and luxury sectors.

• Problem-Solving: Prepare to discuss how you would approach specific challenges, such as optimizing a small retail space, developing VM for a new product launch, or managing international build-outs with diverse local regulations.

• Budget Management: Be ready to discuss your approach to creating and managing project budgets, including cost-saving strategies.

📝 Enhancement Note: The emphasis on "LPH 1–9 HOAI" implies that candidates might be asked about their understanding of German architectural planning phases. Demonstrating a structured approach to design and project execution, coupled with an understanding of commercial viability, will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• CAD Software: Proficiency in industry-standard CAD programs (e.g., AutoCAD, Revit, SketchUp) is essential for design, drafting, and 3D modeling.

• Adobe Creative Suite: Photoshop, Illustrator, and InDesign are likely required for visual presentations, mood boards, guideline creation, and graphic asset development.

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or similar platforms for task management, scheduling, and collaboration.

• Microsoft Office Suite / Google Workspace: Strong skills in Word/Docs, Excel/Sheets, and PowerPoint/Slides for documentation, budgeting, and presentations.

Analytics & Reporting:

• Retail Analytics Tools: Familiarity with tools that track foot traffic, sales performance, and customer behavior, to inform design and VM decisions.

• Budgeting & Financial Software: Experience with tools for creating and managing project budgets, tracking expenses, and generating financial reports.

CRM & Automation:

• While not a direct CRM role, understanding how store design and VM impact customer journeys within the broader CRM strategy is beneficial.

• Familiarity with any store operational management systems or POS systems LUMAS might use for reporting.

📝 Enhancement Note: The specific CAD software proficiency is a key requirement. Candidates should be prepared to list the exact programs they are proficient in and their level of expertise. Understanding how to integrate design and VM efforts with broader sales and marketing technology stacks will be advantageous.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging original ideas and novel approaches to retail design and brand presentation.

• Customer Centricity: Placing the customer experience at the forefront of all design and VM decisions.

• Brand Integrity: Upholding and enhancing the LUMAS brand identity and its mission to make art accessible.

• Efficiency & Precision: Maintaining high standards in planning, execution, and budget management, with a detail-oriented approach.

• Collaboration: Fostering a team environment where diverse perspectives are valued and integrated.

• Passion for Art: A genuine appreciation for art and design, driving enthusiasm for the company's products and mission.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Retail, Marketing, Graphics, and potentially International teams to ensure cohesive brand execution.

• Open Communication: Encouraging direct and transparent communication to resolve issues and share best practices.

• Feedback Culture: Actively seeking and providing constructive feedback to drive continuous improvement in design and VM strategies.

• Solution-Oriented: Focusing on finding practical and effective solutions to design and operational challenges.

📝 Enhancement Note: The company culture appears to value both creative expression and structured execution. The emphasis on an "international and appreciative work environment" suggests a focus on diversity, respect, and mutual support among colleagues.

⚡ Challenges & Growth Opportunities

Challenges:

• International Project Complexity: Navigating diverse building codes, regulations, supplier networks, and cultural nuances across different countries.

• Balancing Brand Aesthetics with Commercial Viability: Ensuring design choices are aesthetically compelling while also driving sales and adhering to budget constraints.

• Rapid Retail Evolution: Adapting to changing consumer behaviors, technological advancements, and market trends in the art and retail sectors.

• Managing Multiple Projects: Effectively juggling numerous store openings, renovations, and VM campaigns simultaneously across different locations.

• Ensuring Consistent Brand Experience Globally: Maintaining a unified brand look and feel across all LUMAS galleries worldwide.

Learning & Development Opportunities:

• International Project Exposure: Gaining hands-on experience with global retail expansion and design challenges.

• Advanced Design & VM Techniques: Opportunities to learn and implement cutting-edge design trends and visual merchandising strategies.

• Cross-Departmental Learning: Understanding the broader business functions of LUMAS through collaboration with marketing, sales, and operations.

• Leadership Development: Potential to mentor junior designers or lead larger project teams as experience grows.

• Industry Conferences & Workshops: Access to events focused on retail design, visual merchandising, and the art market.

📝 Enhancement Note: The challenges presented are typical for a role managing international retail design and store development. Candidates who can demonstrate resilience, adaptability, and a proactive problem-solving approach will be well-suited for these challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a retail store concept from initial brief to final design. How do you ensure it aligns with brand strategy and target audience?"

• "Walk us through a challenging international store opening project you managed. What were the key hurdles, and how did you overcome them?"

• "How do you approach developing and implementing visual merchandising guidelines for a multi-location retail brand? Provide an example."

Company & Culture Questions:

• "What attracts you to LUMAS and our mission to democratize art?"

• "How do you see your design philosophy aligning with the LUMAS brand aesthetic?"

• "Describe your ideal work environment and how you thrive in a hybrid setup."

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio project as a narrative – the challenge, your solution, and the impact.

• Visuals: Use high-quality images, renderings, and floor plans. Clearly label what each visual represents.

• Metrics: Quantify achievements: e.g., "This VM strategy led to a 15% increase in impulse buys," or "Completed project 10% under budget."

• Process Focus: Be ready to explain your design process, decision-making rationale, and how you integrated client/brand needs.

• Conciseness: Prepare a 10-15 minute overview with time for Q&A.

📝 Enhancement Note: Candidates should be prepared to discuss specific projects that demonstrate their proficiency in CAD, budget management, and international project execution. An understanding of the HOAI phases (if applicable to the specific project examples) would be a strong plus.

📌 Application Steps

To apply for this Retail Store Design Manager position:

• Submit your application through the provided link on the LUMAS careers page.

• Portfolio Customization: Tailor your portfolio to showcase 3-5 of your most relevant retail design and visual merchandising projects, emphasizing international experience, budget management, and successful store openings/closings.

• Resume Optimization: Ensure your resume clearly highlights your experience in retail design, project management, CAD proficiency, and your fluency in German and English, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, project management methodologies, and key achievements using the STAR method (Situation, Task, Action, Result). Prepare specific examples for potential interview questions.

• Company Research: Deeply research LUMAS's brand, mission, current retail presence, and target market to demonstrate your understanding and enthusiasm during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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