Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Simple Online Healthcare

Location: Glasgow, Scotland, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: May 06, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for enhancing Simple Online Healthcare's visual brand identity, focusing on traditional print and editorial design to support core marketing and brand initiatives.

• The Freelance Graphic Designer will be instrumental in developing and refining brand guidelines, creating long-form editorial content, and designing packaging that aligns with the company's established visual standards.

• A key aspect of this position involves ensuring a high degree of consistency and quality across all offline brand touchpoints, contributing directly to the company's professional image and patient engagement strategies.

• The role demands a strong understanding of typography, layout, and brand consistency, with a focus on delivering impactful design solutions that resonate with the healthcare sector.

📝 Enhancement Note: While the job title is "Freelance Graphic Designer," the "FULL_TIME" employment type and the mention of "hybrid" work arrangement suggest a potential for a long-term, consistent engagement that may operate similarly to a full-time role, even if structured as freelance. The focus on brand guidelines and consistency points towards a need for deep integration with the marketing and brand teams, rather than ad-hoc project work.

📈 Primary Responsibilities

• Collaborate closely with the Brand team to support the development, evolution, and adherence to comprehensive brand guidelines, ensuring all visual assets are consistent with the company's identity.

• Design and produce engaging long-form editorial materials, including a nutrition book and other informative publications, requiring strong layout and typographic skills.

• Develop innovative and compliant packaging designs for healthcare products, ensuring all print assets are visually appealing and meet regulatory considerations where applicable.

• Maintain and elevate the visual consistency and quality of all offline brand touchpoints, from printed collateral to packaging, reinforcing the company's professional image.

• Manage design briefs independently, from initial concept through to final delivery, while effectively communicating with stakeholders and incorporating feedback to achieve optimal design outcomes.

📝 Enhancement Note: The responsibilities emphasize a need for a designer who can not only execute creative tasks but also contribute to the strategic refinement of brand assets. The mention of a "nutrition book" and "packaging design" specifically highlights the need for expertise in long-form content and product presentation within the healthcare industry.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for roles requiring this level of strategic brand input and technical proficiency.

Experience: Minimum of 2-5 years of proven experience as a Graphic Designer, with a demonstrated specialization in print and editorial design.

Required Skills:

• Proven experience as a Graphic Designer with a strong portfolio showcasing expertise in print design, editorial layouts, and packaging design.

• Demonstrated ability to develop and refine brand guidelines and maintain a consistent visual identity across various media.

• High proficiency in the Adobe Creative Suite, specifically Adobe InDesign, Adobe Illustrator, and Adobe Photoshop, for professional design output.

• Exceptional understanding of typography, layout design principles, and their application in creating impactful visual communications.

• Ability to independently manage design projects from brief to completion, including effective stakeholder communication and feedback integration.

Preferred Skills:

• Familiarity with AI tools for design exploration or integration, though not essential for this role.

• Experience designing within the healthcare industry or for regulated products.

• Knowledge of print production processes and best practices for various print materials.

📝 Enhancement Note: The "2-5 years" experience level, combined with the responsibility for developing brand guidelines and packaging, suggests a mid-level designer who can work autonomously but also collaborate effectively. The explicit mention of "AI tools" as a plus indicates a forward-thinking company, even if the core focus remains traditional design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is essential, clearly demonstrating a strong track record in print design, editorial layout, and packaging design.

• Include case studies showcasing the development or refinement of brand guidelines and how the designer ensured visual consistency across different applications.

• Provide examples of completed long-form editorial projects (e.g., books, reports, magazines) that highlight layout skills, typographic mastery, and content organization.

Process Documentation:

• Demonstrate understanding of the design process from brief interpretation, concept generation, client feedback incorporation, to final file preparation for print production.

• Illustrate experience with workflow management for design projects, including time estimation, project phasing, and delivery timelines.

• Present methodologies for ensuring brand consistency and quality control in design output, particularly in the context of offline brand touchpoints.

📝 Enhancement Note: For a role emphasizing print, editorial, and packaging, the portfolio must showcase the tangible output and the strategic thinking behind it. The emphasis on brand guidelines and consistency suggests that portfolio pieces should not just be visually appealing but also demonstrate an understanding of brand architecture and application.

💵 Compensation & Benefits

Salary Range: £250 - £300 per day.

Benefits:

• Fresh Fruit: Access to fresh fruit provided in the office, contributing to employee well-being.

• Free Coffee Machine: Complimentary access to a coffee machine, enhancing the daily work experience.

• Hybrid Work Arrangement: Flexibility to balance office-based collaboration with remote work, offering a blend of structure and autonomy.

Working Hours: Approximately 40 hours per week.

• This is a standard full-time work week. Given the freelance nature, hours may be flexible, but the daily rate is likely predicated on an 8-hour workday. The hybrid arrangement suggests that core hours for collaboration will be expected during office days.

📝 Enhancement Note: The daily rate of £250-£300 is a strong indicator of the expected experience level and specialization. This rate is competitive for experienced freelance designers in metropolitan areas like Glasgow, especially for project-specific, high-value work such as brand guideline development and packaging design. The benefits listed are standard for office environments and contribute to the overall employee experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Digital Health / Pharmaceuticals.

• Simple Online Healthcare operates within the rapidly evolving healthcare sector, focusing on digital solutions for weight management. This industry demands a high degree of professionalism, compliance, and a patient-centric approach. The brand design must reflect trust, reliability, and innovation.

Company Size: 50-200 employees (based on typical teamtailor ATS data for companies of this scale, and the description of "small pharmacy with big dreams" to "trusted by over 3000 patients per day").

• A company of this size often fosters a dynamic, collaborative environment where individuals can make a significant impact. Operations professionals can expect more direct influence and visibility across departments.

Founded: 2015.

Team Structure:

• The Graphic Designer will report to and work closely with the Brand team, which is likely part of the Marketing department.

• This role involves collaboration with various internal teams, including marketing, product development, and potentially regulatory affairs, requiring strong cross-functional communication skills.

Methodology:

• The company's approach likely blends data-driven insights from patient engagement with a strong emphasis on user experience and accessible healthcare solutions.

• Design projects will follow a structured process, from brief understanding and concept development to client review and final output, with a focus on achieving business objectives and enhancing patient trust.

• Emphasis on efficiency and quality in design deliverables to support scaling operations and patient acquisition.

Company Website: https://careers.simpleonlinehealthcare.com

📝 Enhancement Note: The company's growth trajectory suggests a need for robust brand management. The blend of "traditional pharmacy" roots with "digital healthcare solutions" implies a culture that values both established best practices and forward-thinking innovation. The operations team will likely be involved in streamlining processes to support this growth.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Freelance Designer.

• This role is positioned for a designer with several years of experience who can operate independently on specific projects, contributing specialized skills in print, editorial, and packaging. It offers the opportunity to build a strong portfolio with impactful healthcare-related projects.

Reporting Structure: Reports to the Brand Team within the Marketing department.

Operations Impact:

• The Graphic Designer's work directly impacts the company's external perception, brand recognition, and patient engagement. High-quality design in editorial materials and packaging can enhance user understanding, build trust, and contribute to patient retention and acquisition.

Growth Opportunities:

• Portfolio Expansion: Opportunity to significantly expand a design portfolio with high-impact projects in the growing digital health sector.

• Industry Specialization: Develop deeper expertise in healthcare branding, editorial design for health content, and packaging for pharmaceutical or health products.

• Potential for Ongoing Engagement: Successful freelancers may be considered for future projects or extended engagements based on performance and company needs.

• Skill Development: Exposure to AI tools in design, as mentioned, could offer a pathway to explore emerging design technologies.

📝 Enhancement Note: As a freelance role, direct career pathing within the company is less defined than a permanent position. However, the growth lies in skill enhancement, portfolio development, and the potential for repeat business or referrals, particularly valuable for a designer looking to specialize in the healthcare niche.

🌐 Work Environment

Office Type: Hybrid work arrangement, with a physical office presence in Glasgow.

• This suggests a modern approach to work, balancing the benefits of in-person collaboration with the flexibility of remote work. The office environment is likely designed to foster creativity and teamwork.

Office Location(s): 77 Dunn St, Glasgow, G40 3PA, United Kingdom.

Workspace Context:

• The office environment likely includes collaborative spaces for team meetings and brainstorming sessions, essential for working with the Brand team.

• Access to necessary design software and potentially company-specific templates or brand assets will be provided. The mention of fresh fruit and a coffee machine indicates a focus on employee comfort and well-being within the office.

• Opportunities for direct interaction with the Brand team and potentially other marketing colleagues, facilitating clear communication and efficient feedback loops.

Work Schedule: Standard working hours (approx. 40 per week) with a hybrid model.

• The hybrid nature allows for flexibility, but designers will likely be expected to be in the office for key meetings, collaborative sessions, and project kick-offs, typically a few days a week. This structure supports both focused individual work and team synergy.

📝 Enhancement Note: The hybrid model is a significant factor for candidates. Understanding the expected number of office days per week would be crucial. The office extras suggest a company that invests in a positive employee experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios against the required skills, with a strong emphasis on print, editorial, and packaging design examples.

• Portfolio Presentation/Discussion: Candidates may be asked to present their portfolio, highlighting specific projects relevant to brand guidelines, editorial design, and packaging. This is an opportunity to discuss their design process, problem-solving skills, and understanding of brand consistency.

• Skills Assessment: Potentially a short design challenge or a discussion about hypothetical design scenarios to assess technical proficiency and creative thinking under pressure.

• Cultural Fit & Collaboration: An interview with the Brand team to assess working style, communication skills, and ability to collaborate effectively within a hybrid environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job requirements: print, editorial, and packaging. Ensure clear case studies for brand guideline development.

• Showcase Process: For each project, briefly explain the objective, your role, the challenges faced, your creative process, and the final outcome (including relevant metrics or impact if possible).

• Highlight Brand Consistency: Specifically demonstrate how you've maintained or developed brand consistency across different deliverables.

• Quality over Quantity: Ensure all presented work is high-resolution and professionally showcased, whether through a digital portfolio or PDF.

• Tailor to Healthcare: If you have healthcare-related design work, feature it prominently.

Challenge Preparation:

• Be prepared to discuss your approach to creating or updating brand guidelines.

• Think about how you would approach designing a multi-page editorial piece (like a book) for a healthcare audience.

• Consider the unique challenges and requirements of packaging design for health-related products.

• Brush up on your proficiency with Adobe InDesign, Illustrator, and Photoshop, as these will be key tools.

📝 Enhancement Note: The emphasis on a strong portfolio for this role means candidates should prioritize showcasing their best work that directly addresses the job description's core needs. The interview process will likely involve a deep dive into their design process and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for long-form editorial design, layout, and print production. Proficiency in master pages, styles, and pre-press preparation is key.
  • Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and complex illustrations used in branding and packaging.
  • Adobe Photoshop: Necessary for image editing, retouching, and creating mockups or composite visuals for various design applications.

Analytics & Reporting: (Likely not directly used by the designer, but understanding their output is beneficial)

• While the designer may not directly use analytics tools, understanding how design impacts user engagement metrics (e.g., click-through rates on digital assets derived from print concepts, patient engagement with packaging) is advantageous.

CRM & Automation: (Not directly relevant to the designer's core tasks)

• The designer's work will feed into marketing and sales efforts managed through CRMs, but direct interaction is unlikely.

📝 Enhancement Note: The core requirement here is deep proficiency in the Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop. Any experience with design management platforms or project collaboration tools that integrate with these primary applications would be a bonus.

👥 Team Culture & Values

Operations Values:

• Quality and Consistency: A strong emphasis on delivering high-quality design work that maintains brand integrity and consistency across all touchpoints.

• Patient-Centricity: Design decisions should consider the end-user (patient) experience, aiming for clarity, trust, and accessibility in all visual communications.

• Collaboration: Working effectively within the Brand team and with other departments to achieve shared goals.

• Efficiency: Delivering projects on time and within scope, especially important for a freelance role supporting a growing company.

• Innovation: While focused on traditional design, an openness to exploring new creative approaches and potentially integrating emerging tools (like AI) where beneficial.

Collaboration Style:

• Expect a collaborative environment where ideas are shared and feedback is constructively given and received.

• The hybrid work model implies a need for clear communication and proactive engagement, both remotely and in person.

• Team members are likely expected to be proactive in seeking information and contributing to discussions, even if working remotely.

📝 Enhancement Note: The company's focus on healthcare means that values like trust, reliability, and patient well-being are likely paramount. The design team's culture will reflect these values, emphasizing clarity and professionalism in all visual outputs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Expression: Ensuring that all designs adhere strictly to brand guidelines while still being innovative and engaging.

• Managing Multiple Project Streams: Juggling requirements for brand guidelines, editorial content, and packaging design simultaneously.

• Adapting to a Hybrid Work Model: Effectively collaborating and maintaining productivity while splitting time between office and remote work.

• Understanding Healthcare Nuances: Designing for a regulated industry requires careful consideration of messaging, tone, and compliance.

Learning & Development Opportunities:

• Deepen Healthcare Design Expertise: Gain valuable experience in designing for a specific, high-growth sector.

• Master Long-Form & Packaging Design: Refine skills in complex layout and print production for specific project types.

• Explore AI in Design: Experiment with AI tools as a potential enhancement to the traditional design workflow, as mentioned in the job description.

• Build a Professional Network: Develop relationships with the Brand team and other professionals within Simple Online Healthcare, potentially leading to future opportunities.

📝 Enhancement Note: The challenges are typical for a designer working on brand-critical projects. The growth opportunities are substantial for a freelancer looking to build a specialized portfolio and gain experience in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing or evolving brand guidelines. How do you ensure they are practical and consistently applied?"

• "Walk us through a complex editorial design project from your portfolio. What were the key challenges and how did you overcome them?"

• "How would you approach designing packaging for a healthcare product, considering factors like patient safety, regulatory information, and brand appeal?"

Company & Culture Questions:

• "What interests you about working with Simple Online Healthcare and the healthcare industry specifically?"

• "How do you approach collaboration in a hybrid work environment? How do you ensure clear communication with team members you don't see every day?"

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your most relevant projects (brand guidelines, editorial, packaging).

• Tell a Story: For each project, explain the brief, your role, the problem you solved, your process, and the final outcome. Use visuals effectively.

• Quantify Impact: If possible, mention any positive results from your designs (e.g., improved readability, positive client feedback, successful product launch).

• Be Ready for Deep Dives: Expect questions about specific design choices, software proficiency, and your understanding of print production.

• Address AI Promptly: If asked about AI, be honest about your experience and willingness to learn.

📝 Enhancement Note: Candidates should prepare to demonstrate not just their design skills but also their strategic thinking and understanding of brand management within a professional context like healthcare. The portfolio presentation is key to showcasing this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Simple Online Healthcare careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in print design, editorial layout, and packaging. Ensure you have clear examples of brand guideline development or application. Include a dedicated section or clearly marked projects that align with the job description's core requirements.

• Resume Optimization: Highlight your experience with Adobe Creative Suite, print production, typography, and layout. Use keywords from the job description such as "print design," "editorial design," "packaging design," "brand guidelines," and "visual identity." Quantify achievements where possible.

• Prepare for Portfolio Review: Practice presenting your portfolio, focusing on explaining your design process, problem-solving approach, and how your work aligns with brand objectives. Be ready to discuss specific projects in detail and answer questions about your technical skills.

• Research Simple Online Healthcare: Understand their mission, services, and current brand presence. Familiarize yourself with their existing visual identity to better articulate how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.