Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: MediBuddy

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: February 27, 2026

Experience Level: 0-2 Years (Entry-Level to Junior)

Remote Status: On-site

🚀 Role Summary

• Design and animate dynamic motion graphics for marketing campaigns, including explainer videos, ad films, reels, and product launch assets, driving brand engagement and user acquisition.

• Execute professional video editing for podcasts, event highlights, and social media content, ensuring high-quality output aligned with brand guidelines and campaign objectives.

• Collaborate cross-functionally with marketing teams to conceptualize and storyboard creative ideas, contributing to impactful campaign narratives and visual storytelling.

• Support video and photo shoots with pre-production and post-production workflow management, ensuring seamless content creation pipelines.

• Optimize video assets for diverse platforms and formats (9:16, 16:9, square) across key social media channels like Instagram, YouTube, and LinkedIn.

• Leverage AI-driven creative tools for ideation, asset generation, and acceleration of video production processes, fostering innovation in creative output.

📝 Enhancement Note: This role, while titled "Motion Graphic Designer," has significant overlap with Marketing Operations and Creative Operations due to its focus on campaign execution, asset optimization for multiple channels, and integration of AI tools. The emphasis on fast-paced environments and project management aligns with operational efficiency expectations.

📈 Primary Responsibilities

• Develop and animate high-impact motion graphics for marketing campaigns, including explainer videos, ad films, social media reels, and product launch announcements.

• Edit and refine video content such as podcasts, event highlights, and social media clips to professional standards, ensuring brand consistency and narrative coherence.

• Participate actively in brainstorming sessions with the marketing team to generate innovative creative ideas, develop compelling storyboards, and conceptualize campaign strategies.

• Assist in video and photo shoot logistics, managing pre-production and post-production workflows to ensure efficient and timely delivery of visual assets.

• Adapt and optimize video content for various aspect ratios (9:16, 16:9, square) tailored for specific platforms including Instagram, YouTube, and LinkedIn.

• Experiment with and integrate AI-powered creative tools (e.g., Midjourney, Runway, Kling AI) to enhance design assets, generate unique content, and streamline video production cycles.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in content creation, asset management across platforms, and the adoption of new technologies like AI, which are core to modern creative and marketing operations.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Software Proficiency: Expert-level command of Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator.

• Video Editing Expertise: Strong understanding of video editing techniques, pacing, transitions, and effective visual storytelling principles.

• Design Fundamentals: Solid grasp of color theory, typography, layout, and overall design aesthetics crucial for impactful visual communication.

• AI Creative Tools: Familiarity with AI-based creative tools such as Midjourney, Runway, Kling AI, and a proactive willingness to explore and adopt emerging AI design and video technologies.

• Project Management: Demonstrated ability to manage multiple, concurrent projects in a fast-paced, deadline-driven environment, prioritizing tasks effectively.

• Adaptability: Aptitude for learning new software and creative techniques quickly to stay ahead of industry trends.

Preferred Skills:

• Static Design: Basic experience in static graphic design for social media posts, emailers, and PowerPoint presentations.

• Social Media Acumen: Awareness of current social media trends, popular video formats, and effective storytelling techniques for online platforms.

• Creative Mindset: A proactive, experimental approach to creativity with a drive to push design boundaries and explore novel visual solutions.

📝 Enhancement Note: The emphasis on AI tools and adaptability suggests the company is looking for candidates who can contribute to operational efficiency through technological adoption and continuous learning, which is a key characteristic of successful operations professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of Motion Graphics: A curated collection of motion graphics projects demonstrating animation skills, visual storytelling, and creative problem-solving.

• Video Editing Examples: Demonstrations of video editing proficiency, including examples of narrative structure, pacing, and integration of graphics and effects.

• Platform Optimization: Specific examples or case studies illustrating how video assets were adapted and optimized for different social media platforms and aspect ratios.

• AI Integration: If possible, include projects that showcase experimentation with AI tools for asset creation or video generation, highlighting efficiency gains or novel creative outcomes.

Process Documentation:

• Workflow Design: Ability to articulate the process of taking a project from concept to final delivery, including stages like scripting, storyboarding, asset creation, animation, editing, and final rendering.

• Collaboration & Feedback: Examples of how you collaborate with stakeholders, incorporate feedback, and iterate on designs to meet project requirements.

• Tool Utilization: Clear demonstration of how you leverage specific software and tools (Adobe Suite, AI tools) within your workflow to achieve project goals efficiently.

📝 Enhancement Note: For an entry-level to junior role, the portfolio should focus on demonstrating foundational skills and a proactive approach to learning and applying new tools, rather than extensive process documentation. Highlighting the process for creating a few key projects is more effective than attempting to document every possible workflow.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage through MediBuddy's platform.

• Opportunities for professional development and skill enhancement in digital marketing and creative technologies.

• Access to cutting-edge AI creative tools and technologies for experimentation and application.

• Paid time off and holidays.

• Employee assistance programs.

Working Hours:

• Standard full-time working hours, typically 9:00 AM to 6:00 PM IST, Monday to Friday.

• Flexibility may be required during peak campaign periods or for critical project deadlines.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for Motion Graphic Designers with 0-2 years of experience in Bengaluru, India. The benefits list is inferred based on common offerings for full-time employees in established tech/healthcare companies in India, with a specific emphasis on leveraging the company's own services.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare / Health-Tech

Company Size: 501-1000 Employees (as per LinkedIn data)

Founded: 2013

Company Description: MediBuddy is a prominent Indian digital healthcare provider, aiming to make quality healthcare accessible to a vast population. Their marketing team is focused on creating engaging, educational, and revenue-driving content.

Team Structure:

• The Motion Graphic Designer will be part of the Marketing team, likely working closely with content creators, campaign managers, and digital marketing specialists.

• The team structure is expected to be collaborative, with cross-functional interaction across various marketing disciplines and potentially product teams.

Methodology:

• Data-Driven Creativity: The marketing team likely utilizes data analytics to inform creative decisions, measure campaign performance, and optimize content for user engagement and conversion.

• Agile Content Creation: Expect a fast-paced environment that values rapid iteration, experimentation, and efficient production cycles to meet market demands.

• Brand Consistency: A strong emphasis on maintaining a unified brand voice and visual identity across all marketing materials and platforms.

Company Website: https://www.medibuddy.in

📝 Enhancement Note: The company's focus on digital healthcare and accessibility suggests a mission-driven culture. The marketing team's objective to drive user engagement and revenue implies a performance-oriented approach to creative operations.

📈 Career & Growth Analysis

Operations Career Level: Junior Creative / Marketing Operations Support

This role is an entry point into the creative operations side of marketing within the health-tech industry. It focuses on executing creative assets and optimizing them for various channels, providing a solid foundation in digital content production and campaign support.

Reporting Structure:

• The Motion Graphic Designer will report to a Marketing Manager or a Creative Lead within the marketing department.

Operations Impact:

• The role directly impacts the company's brand perception and user engagement through the creation of visually appealing and informative marketing materials.

• High-quality motion graphics and videos can significantly influence conversion rates in marketing campaigns, thereby contributing to revenue growth.

Growth Opportunities:

• Skill Specialization: Develop advanced expertise in motion graphics, video editing, and AI-driven creative tools, potentially leading to a Senior Motion Graphic Designer role.

• Creative Strategy: Transition into a role with more involvement in creative strategy, concept development, and campaign planning.

• Marketing Operations Management: With additional experience in process optimization and project management, potential growth into a Marketing Operations Specialist or Manager role.

• Cross-Functional Learning: Gain exposure to other areas of marketing, such as performance marketing, analytics, or product marketing.

📝 Enhancement Note: The growth path emphasizes developing specialized creative skills while also offering avenues into broader marketing operations and strategy, aligning with the need for versatile professionals in dynamic companies.

🌐 Work Environment

Office Type: Hybrid (implied by "On-site" Remote Status, though specific policy not detailed)

Office Location(s): Bengaluru, Karnataka, India (Main Hub)

Workspace Context:

• Collaborative Environment: Expect a dynamic office space designed for collaboration, with opportunities to interact with diverse marketing professionals.

• Technology-Rich: Access to industry-standard hardware and software, including the latest Adobe Creative Suite and AI tools, will be provided.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews will foster a culture of shared learning and collective problem-solving.

Work Schedule:

• The standard work schedule is typically Monday to Friday, 9 AM to 6 PM IST.

• While the role is on-site, the company may offer some flexibility for focused work or specific personal needs, subject to team and project requirements. The on-site nature is crucial for collaborative brainstorming and hands-on production support.

📝 Enhancement Note: The "On-site" designation suggests a preference for in-person collaboration, which is often beneficial for creative roles requiring spontaneous idea exchange and direct feedback loops, essential for efficient creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the HR or recruitment team to assess basic qualifications and creative output.

• Technical Assessment/Task: A practical test or assignment designed to evaluate your motion graphics and video editing skills, potentially including a short video creation or editing task. This might also involve questions about AI tool usage.

• Hiring Manager Interview: A discussion with the Marketing Manager or Creative Lead to assess your creative vision, understanding of marketing objectives, collaboration style, and cultural fit. Expect questions about your approach to projects and problem-solving.

• Team/Cross-functional Interview: An opportunity to meet potential colleagues and discuss how you would integrate into the team and collaborate on projects.

• Final Interview (Optional): A final conversation with a senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Quality over quantity is key.

• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used (especially AI), and the outcome.

• Demonstrate Versatility: Include examples across different formats (reels, explainers, ads) and styles.

• Showcase Technical Skills: Ensure your animation, editing, and design execution are flawless.

• Tailor to MediBuddy: If possible, include a piece or concept relevant to healthcare or the Indian market.

• Professional Presentation: Ensure your portfolio is easily accessible (e.g., personal website, Behance, Vimeo) and well-organized.

Challenge Preparation:

• Practice AI Tool Integration: Be ready to discuss how you've used or would use tools like Midjourney or Runway for ideation or asset generation.

• Storytelling Focus: Prepare to articulate the narrative behind your visual choices in your portfolio pieces.

• Optimization Strategies: Be ready to explain how you approach optimizing videos for different platforms and audiences.

• Fast-Paced Workflow: Articulate how you manage your time and prioritize tasks when working on multiple projects with tight deadlines.

📝 Enhancement Note: The emphasis on a practical task and portfolio review highlights the hands-on nature of this role. Candidates should be prepared to demonstrate their skills and articulate their creative process, with a specific focus on AI tool integration and platform optimization, which are key operational considerations.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics: Adobe After Effects (essential)

• Video Editing: Adobe Premiere Pro (essential)

• Graphic Design: Adobe Photoshop, Adobe Illustrator (essential for asset creation and manipulation)

• AI Creative Tools: Midjourney, Runway, Kling AI (familiarity required; openness to learning others)

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but understanding how marketing assets are deployed through campaign management tools is a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The explicit mention of AI tools indicates a forward-thinking approach to creative operations, expecting designers to leverage these for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraging experimentation with new tools and techniques, particularly AI, to push creative boundaries and improve operational efficiency.

• Collaboration: Fostering a team-oriented environment where ideas are shared freely, and cross-functional input is valued to create cohesive marketing campaigns.

• Efficiency: A drive to produce high-quality content quickly and effectively, optimizing workflows and leveraging technology to meet demanding timelines.

• Impact-Driven: A focus on creating marketing assets that not only look good but also achieve measurable business objectives, such as user engagement and revenue growth.

• User-Centricity: Designing content that resonates with the target audience, providing value and addressing their healthcare needs.

Collaboration Style:

• Proactive Communication: Open and frequent communication with team members and stakeholders to ensure alignment on project goals and creative direction.

• Feedback Integration: A willingness to receive and act upon constructive feedback to refine creative output and improve processes.

• Knowledge Sharing: Actively sharing insights, techniques, and learnings, especially regarding new tools and trends in motion graphics and AI.

📝 Enhancement Note: The company's values likely emphasize a blend of creative excellence, operational efficiency, and a commitment to its mission in the digital healthcare space.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and effectively integrating them into workflows.

• Balancing Speed and Quality: Meeting tight deadlines for multiple campaigns while maintaining a high standard of creative quality and brand integrity.

• Platform-Specific Optimization: Adapting creative content to perform optimally across diverse social media platforms with different technical requirements and audience expectations.

• Creative Block: Overcoming creative hurdles to consistently generate fresh and engaging concepts for a dynamic industry.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in advanced features of current AI creative tools and exploring emerging platforms for design and video.

• Advanced Animation & Editing Techniques: Pursuing training or self-study in more complex animation styles, visual effects, and advanced editing workflows.

• Marketing Strategy Fundamentals: Gaining a better understanding of broader marketing campaign objectives, audience segmentation, and performance metrics to inform creative output.

• Industry Trend Analysis: Staying abreast of the latest trends in digital marketing, social media, and video content consumption to ensure relevance and impact.

📝 Enhancement Note: The challenges are framed around the dynamic nature of the creative and tech industries, particularly the rapid integration of AI. Growth opportunities focus on skill enhancement and strategic understanding, preparing the individual for more senior roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic explainer video from concept to final delivery." (Focus on workflow, tools, and iteration)

• "How do you approach adapting a single creative concept for different platforms like Instagram Reels and YouTube ads?" (Highlight optimization strategies)

• "How have you used or how would you use AI tools like Midjourney or Runway in your motion graphics workflow? What are their limitations?" (Demonstrate AI literacy and critical thinking)

Company & Culture Questions:

• "What interests you about MediBuddy and the digital healthcare industry?" (Showcase research and genuine interest)

• "How do you stay updated on the latest trends in motion graphics and AI creative tools?" (Highlight continuous learning)

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, briefly outline the project brief, your creative process, the tools you used (mentioning AI where applicable), and the impact or outcome.

• Highlight Technical Skills: Be prepared to discuss specific techniques used in your animations and edits.

• Demonstrate Problem-Solving: Explain any challenges you faced and how you overcame them.

• Showcase Versatility: Be ready to discuss how your work aligns with different campaign goals and platform requirements.

• Engage and Ask Questions: Be prepared to answer questions about your work and ask insightful questions about the role and team.

📝 Enhancement Note: Interview preparation advice emphasizes demonstrating both technical proficiency and operational thinking, particularly regarding AI integration, platform optimization, and collaborative problem-solving, which are key for success in a marketing operations context.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your application through the provided link on the MediBuddy careers portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest motion graphics and video editing work, clearly indicating your role and the tools used, with a specific section or examples showcasing AI tool integration.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Adobe After Effects," "Premiere Pro," "Video Editing," "Visual Storytelling," and "AI Creative Tools," quantifying achievements where possible.

• Interview Preparation: Practice articulating your creative process, your approach to project management under deadlines, and your understanding of marketing objectives. Prepare specific examples from your portfolio to discuss.

• Company Research: Familiarize yourself with MediBuddy's mission, services, and recent marketing campaigns to demonstrate genuine interest and an understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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