Motion & Graphic Designer*in in Google Ads (m/w/d) vorerst auf 6 Monate begrenzt

📍 Job Overview

Job Title: Motion & Graphic Designer (m/f/d) - Google Ads Specialist

Company: Beilmann Marketing GmbH

Location: Mannheim, Stuttgart, Munich, Frankfurt, Wiesbaden, Germany (Remote within Europe)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: September 22, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (within Europe)

🚀 Role Summary

• Drive creative excellence in digital advertising by producing high-impact motion and graphic designs specifically for Google Ads campaigns.

• Enhance visual content through sophisticated motion design elements and sound integration to boost ad performance and direct response.

• Collaborate closely with the Art Director and cross-functional teams to conceptualize, refine, and execute creative strategies that align with client branding and campaign objectives.

• Leverage a comprehensive understanding of performance marketing principles to create video ads that resonate with target audiences and achieve measurable growth.

• Contribute to the agency's internal marketing efforts by creating compelling content for the company's own brand presence.

📝 Enhancement Note: This role is focused on the creative output for performance marketing campaigns, aligning closely with Marketing Operations and Creative Operations functions. The emphasis on "high-performing Direct Response Video Ads" and "Google Ads" indicates a need for a designer who understands conversion-driven creative.

📈 Primary Responsibilities

• Source, curate, and creatively integrate relevant image and video assets, augmenting them with dynamic motion design elements and appropriate sound design to enhance engagement.

• Conceptualize and produce high-performance Direct Response Video Ads tailored for Google Ads platforms, focusing on clear calls-to-action and conversion optimization.

• Partner with the Art Director to collaboratively refine creative concepts, brainstorm innovative design approaches, and ensure the continuous development of campaign visuals.

• Execute brand-consistent video and static designs by accurately implementing client brand guidelines across all creative outputs.

• Develop engaging content for Beilmann Marketing's internal marketing initiatives, contributing to the agency's brand storytelling and outreach efforts.

• Utilize the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) to produce polished and professional design assets.

• Manage multiple creative projects simultaneously, ensuring timely delivery and adherence to project specifications and deadlines.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, requiring a designer who can both produce visually appealing content and understand its performance implications within a digital advertising context. The mention of client branding and agency marketing indicates a need for adaptability and brand stewardship.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, Motion Graphics, or a related field is typically expected for roles with several years of experience. Equivalent professional experience will also be considered.

Experience: A minimum of 2-5 years of professional experience in Motion Design, complemented by strong Graphic Design skills. Prior experience in creating video advertising for performance marketing campaigns is essential.

Required Skills:

• Proven expertise in Motion Design principles and techniques.

• Strong Graphic Design skills, including layout, typography, and visual hierarchy.

• Advanced proficiency in Adobe Premiere Pro and/or Adobe After Effects.

• Competency in Adobe Photoshop and Adobe Illustrator for asset creation and manipulation.

• Demonstrated experience in producing high-performing video advertising for digital platforms.

• Meticulous attention to detail, a strong sense of responsibility, and unwavering commitment to meeting deadlines.

• Proactive approach to contributing original ideas and creative solutions for edits and designs.

• Ability to work efficiently and maintain a high standard of accuracy.

• Excellent written and verbal communication skills in both German and English.

Preferred Skills:

• Experience with Figma for collaborative design workflows and prototyping.

• Familiarity with other motion graphics or animation software.

• Understanding of A/B testing principles for creative assets in digital advertising.

• Knowledge of Google Ads creative best practices and performance metrics.

📝 Enhancement Note: The inclusion of Figma as a preferred skill suggests a modern agency environment that values collaborative design tools. The emphasis on "performance" and "direct response" implies that candidates with a data-informed approach to creative will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of motion design projects, with a strong emphasis on video advertising and direct response creative.

• Specific examples of video ad campaigns developed for platforms like Google Ads, demonstrating an understanding of ad structure, calls-to-action, and audience targeting.

• Demonstrations of motion graphics integrated into video content, highlighting animation skills, transitions, and visual effects.

• Examples of graphic design work, including static ads, social media graphics, or branding elements, that complement motion design capabilities.

Process Documentation:

• Applicants are expected to be able to articulate their creative process, from concept development and asset sourcing to final delivery and iteration based on performance feedback.

• The ability to document and explain design decisions, particularly those aimed at optimizing ad performance and brand consistency, will be a key consideration.

📝 Enhancement Note: For a role focused on performance marketing creative, a portfolio that demonstrates not just aesthetic skill but also an understanding of how design impacts business outcomes (conversions, engagement) is crucial. Highlighting specific results achieved through their creative work will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-5 years) and the fully remote nature within Europe, a competitive salary range for a Motion & Graphic Designer in Germany would typically fall between €45,000 and €60,000 annually. This estimate is based on industry benchmarks for creative roles in Germany, considering the agency's specialization in Google Ads and its status as a leading agency.

Benefits:

• Flexible Work Hours: Ability to structure your workday to suit personal productivity patterns.

• 100% Remote Work: Freedom to work from anywhere within Europe, promoting work-life balance and autonomy.

• Home Office Equipment: Provision of necessary equipment, including a MacBook, to ensure a productive remote work setup.

• 2 Workations per Year: All-expenses-paid company retreats in villas with colleagues from across Europe, fostering team bonding and collaboration in a fun environment.

• Continuous Education: Access to regular internal masterclasses and external resources for professional development and skill enhancement.

• Performance Coaching: Individualized coaching from a dedicated performance coach to support personal and professional well-being and productivity.

Working Hours: The standard working hours are 40 hours per week, with flexibility in how these hours are scheduled throughout the day.

📝 Enhancement Note: The benefits package, particularly the workations and performance coaching, indicates a company culture that invests heavily in employee well-being and team cohesion, even in a remote setting. The salary estimate is based on current market data for similar roles in Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Marketing / Google & YouTube Ads Agency. Beilmann Marketing operates within the highly competitive and data-driven digital advertising landscape, focusing on maximizing client growth through Google's advertising platforms.

Company Size: Over 40 experts. This indicates a growing, established agency with a significant team size, suggesting a structured yet dynamic work environment that balances startup agility with professional processes.

Founded: While the founding date isn't provided, the description mentions being "one of the leading Google & YouTube Ads Agencies in Europe" and having "more than 40 experts," implying a company with several years of operational history and a proven track record of success.

Team Structure:

• The role reports to the Art Director, suggesting a creative hierarchy within the marketing department.

• The team consists of over 40 experts, implying specialization across various marketing disciplines (e.g., Google Ads specialists, YouTube Ads specialists, creative teams, account managers).

Methodology:

• Data-Driven Performance Marketing: The agency's core strategy revolves around leveraging data analytics to optimize campaigns and drive client growth.

• Agile Workflow: The mention of an "agile team" and "new best practices" points to a flexible and adaptable approach to project management and campaign execution.

• Continuous Improvement: A strong emphasis on learning, skill development, and proactive idea contribution indicates a culture of constant refinement and innovation.

Company Website: https://www.beilmann-marketing.de/ (Inferred from domain_derived)

📝 Enhancement Note: The company positions itself as a leader in a specialized niche (Google & YouTube Ads), which suggests a focus on expertise and results. The culture appears to be a blend of performance-driven goals and a strong emphasis on employee development and well-being, a common attractive trait for modern tech and marketing agencies.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as Mid-Level, suitable for professionals with 2-5 years of experience. It offers a significant opportunity to deepen expertise in motion and graphic design specifically within the context of performance marketing and Google Ads.

Reporting Structure: The role reports to the Art Director, providing direct creative leadership and guidance. This structure allows for focused development within the creative discipline.

Operations Impact: As a Motion & Graphic Designer focused on Google Ads, your work directly influences client campaign performance, conversion rates, and overall revenue growth. Your creative output is a critical component of the agency's success in delivering results for clients.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics for video advertising and gain advanced proficiency in Adobe Creative Suite tools.

• Performance Marketing Acumen: Develop a strong understanding of what makes ads perform, learning directly about conversion optimization and direct response creative strategies.

• Creative Concept Development: Grow by contributing to and refining creative concepts in collaboration with senior creative staff.

• Agency Growth: As the agency expands, opportunities for increased responsibility, leading smaller creative projects, or specializing in specific client industries may arise.

• Cross-Functional Learning: Through internal masterclasses and daily collaboration, gain insights into other areas of performance marketing, such as media buying and strategy.

📝 Enhancement Note: The growth path in this role is heavily tied to understanding the performance aspect of creative. Success here could lead to senior creative roles, art direction, or even specialization in performance creative strategy.

🌐 Work Environment

Office Type: 100% Remote. This signifies a distributed workforce, with no central physical office required for daily operations.

Office Location(s): While the job posting lists multiple German cities (Mannheim, Munich, Frankfurt, Wiesbaden, Stuttgart), the "100% remote" and "work from anywhere in Europe" policies mean that physical office presence is not required. The listed locations likely reflect administrative or historical bases.

Workspace Context:

• Distributed Team Collaboration: Work within a remote-first environment, requiring strong digital communication and collaboration skills. Tools like Slack, video conferencing, and project management software are essential.

• Creative Tools & Technology: Access to a MacBook and the Adobe Creative Suite is provided, ensuring you have the necessary tools to perform your role effectively.

• Team Interaction: Regular interaction will occur through virtual meetings, masterclasses, and company workations, fostering a connected team environment despite the remote setup.

Work Schedule: The standard workweek is 40 hours. While flexible in scheduling, consistency is expected to facilitate team collaboration and project delivery. This flexibility allows designers to optimize their creative output based on personal productivity peaks.

📝 Enhancement Note: The "work from anywhere in Europe" policy is a significant perk for remote workers, offering substantial lifestyle flexibility. However, it also implies a need for self-discipline and effective time management to align with team activities and client deadlines across different time zones within Europe.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess foundational skills and experience.

• Creative Assessment/Portfolio Review: A more in-depth discussion about your portfolio, focusing on specific projects, your creative process, and how your work aligns with performance marketing goals. You may be asked to walk through specific examples of video ads you've created.

• Skills-Based Challenge (Potential): You might be given a small design task or asked to critique existing ad creative to assess your problem-solving skills and understanding of performance-driven design.

• Team/Cultural Fit Interview: Conversation with the Art Director or other team members to evaluate your collaboration style, communication skills, and alignment with the company's values and remote work culture.

• Final Interview: Potentially with a managing director or senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your creative work demonstrably improved key metrics (e.g., CTR, conversion rate, engagement). Quantify results whenever possible.

• Showcase Process: Be ready to talk through your creative workflow for specific projects – from brief to execution and iteration. Explain your design choices and how they served the campaign's objectives.

• Variety and Relevance: Include examples of video ads for digital platforms, showcasing different styles and approaches. Ensure your best work is prominently featured.

• Technical Proficiency: Demonstrate your command of the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) through the quality and complexity of your work.

• Brand Consistency: Include examples where you've successfully adapted creative to different brand guidelines.

Challenge Preparation:

• Analyze Ads: Familiarize yourself with current trends in Google Ads video creative. Be prepared to analyze what makes ads successful or unsuccessful from a performance perspective.

• Problem-Solving: Think about how you would approach a brief for a direct response video ad for a hypothetical client. Consider target audience, key message, and call-to-action.

• Efficiency: Demonstrate an understanding of how to work efficiently under deadlines, a key requirement for performance marketing roles.

📝 Enhancement Note: The emphasis on "high-performing" and "direct response" means candidates should be prepared to discuss the results of their creative work, not just the aesthetics. A portfolio that includes metrics and success stories will be significantly stronger.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Premiere Pro: Essential for video editing and assembly of ad creatives.

• Adobe After Effects: Crucial for motion graphics, visual effects, and dynamic animations within video ads.

• Adobe Photoshop: Used for creating and editing static assets, graphics, and image manipulation for ads.

• Adobe Illustrator: Utilized for vector graphics, logos, and design elements that require scalability.

• Figma (Preferred): Increasingly used for collaborative design workflows, prototyping, and asset handoff.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this role, but familiarity with how creative assets integrate into marketing automation platforms or ad management systems could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with Figma is increasingly valued in creative agencies for its collaboration features and efficient asset management.

👥 Team Culture & Values

Operations Values:

• Performance & Growth: A strong focus on achieving measurable results for clients through data-driven strategies and continuous improvement.

• Collaboration & Teamwork: Emphasis on working together, sharing knowledge, and supporting each other to achieve collective goals.

• Innovation & Proactivity: Encouraging new ideas, proactive contributions, and a willingness to experiment with new approaches.

• Flexibility & Autonomy: Trusting team members to manage their work effectively in a remote environment, promoting a healthy work-life balance.

• Quality & Detail: A commitment to high-quality output and meticulous attention to detail in all aspects of work.

Collaboration Style:

• Remote-First Communication: Open and transparent communication through digital channels is paramount.

• Cross-Functional Integration: Close collaboration with Art Directors, media buyers, and account managers to ensure creative aligns with campaign strategies and client needs.

• Feedback Culture: A willingness to give and receive constructive feedback to foster continuous improvement in creative output and processes.

• Knowledge Sharing: Encouraging the sharing of learnings from masterclasses and project experiences to benefit the entire team.

📝 Enhancement Note: The company culture seems to balance a high-performance, results-oriented approach with a strong emphasis on employee well-being and a supportive team environment, particularly notable for a remote-first organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a distributed team requires strong self-management and digital communication skills.

• Fast-Paced Environment: The digital advertising industry is dynamic; staying abreast of trends in Google Ads creative and motion design is crucial.

• Performance Pressure: Creating ads that not only look good but also drive measurable results can be challenging, requiring a keen understanding of audience psychology and conversion optimization.

• Client Diversity: Adapting creative to a variety of client brands, industries, and target audiences requires versatility and quick learning.

Learning & Development Opportunities:

• Specialized Training: Access to internal masterclasses and external resources provides opportunities to refine motion graphics skills and learn about new creative tools and techniques.

• Performance Creative Expertise: Gain deep insights into what makes digital advertising effective, understanding the direct link between creative and business outcomes.

• Industry Exposure: Work with well-known clients and contribute to campaigns that have a significant impact, building a strong portfolio and industry reputation.

• Mentorship: Opportunities to learn from experienced Art Directors and senior team members within a collaborative agency setting.

📝 Enhancement Note: This role offers a unique opportunity to bridge the gap between creative design and performance marketing, a highly sought-after skill set in today's digital landscape. The challenges are directly tied to opportunities for significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing video ad for Google Ads. What are the key elements you focus on?" (Prepare to discuss A/B testing, CTA placement, visual hooks, and audience targeting.)

• "How do you ensure your creative work aligns with client brand guidelines while also driving performance?" (Focus on balancing brand integrity with conversion-oriented design.)

• "Walk us through a project in your portfolio where your creative significantly impacted campaign results. What was your specific contribution, and what were the outcomes?" (Be ready with specific metrics and a clear narrative.)

Company & Culture Questions:

• "What interests you about Beilmann Marketing and our focus on Google & YouTube Ads?" (Research the company's client successes and agency philosophy.)

• "How do you approach collaboration in a remote team environment?" (Highlight your communication methods, proactivity, and experience with remote tools.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your creative process, and the results achieved.

• Quantify Impact: Whenever possible, include data points and metrics that demonstrate the effectiveness of your designs.

• Showcase Variety: Present a range of work that highlights your versatility in motion graphics, graphic design, and video ad creation.

• Prepare for Technical Questions: Be ready to discuss the software and techniques you used in your projects.

• Enthusiasm for Performance: Convey your passion for creating visuals that not only look good but also drive tangible business results.

📝 Enhancement Note: Candidates should be prepared to discuss their creative process with a focus on performance metrics and the specific requirements of digital advertising platforms like Google Ads. Demonstrating an understanding of conversion-driven design will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link: https://beilmann-marketing-gmbh.jobs.personio.de/job/2354224

• Curate Your Portfolio: Select your strongest and most relevant motion and graphic design projects, specifically highlighting video ads or digital creative that achieved measurable results. Ensure it's easily accessible (e.g., personal website, Behance, Vimeo).

• Tailor Your Resume: Emphasize your years of experience in motion design, proficiency with Adobe Creative Suite tools, and any experience creating performance-driven video ads. Quantify achievements where possible.

• Prepare Your Narrative: Practice explaining your creative process, your contributions to specific projects, and how your work has impacted campaign performance. Be ready to discuss your experience with remote collaboration.

• Research Beilmann Marketing: Understand their client portfolio, their approach to Google Ads, and their company culture as described in the job posting and on their website.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.