Motion & Creative Designer (HTML5)

📍 Job Overview

Job Title: Motion & Creative Designer (HTML5)

Company: Arena Entertainment

Location: Cape Town, Western Cape, South Africa

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-02-17

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in producing high-impact, conversion-focused animated digital content, specifically HTML5 banner campaigns for clients in the crypto casino industry.

• Responsibilities span the full creative lifecycle, from initial design and animation to technical compliance, A/B testing iterations, and asset management within a fast-paced marketing environment.

• The position requires a versatile creative professional adept at context-switching between various design formats including animated banners, video editing, and static graphic design.

• A strong understanding of paid media ad formats, display ad networks, and social ad specifications is crucial for ensuring the effectiveness and compliance of all creative outputs.

📝 Enhancement Note: While the raw job description focuses on creative output, the "conversion-focused work at pace" and "CRO-aware creative thinking" indicates a strong link to marketing operations and revenue generation, requiring a mindset beyond pure aesthetics. The emphasis on ad network compliance and technical specifications also points to a need for operations-level understanding of campaign deployment.

📈 Primary Responsibilities

• HTML5 Animated Banner Production: Design, build, and deliver animated display banners tailored for crypto casino clients, ensuring adherence to various sizes, placements, and technical specifications. This includes managing asset handoff to ad networks, implementing correct click tag setups, and ensuring static fallbacks are in place.

• Technical Compliance & Optimization: Guarantee all HTML5 banners meet stringent ad network requirements, including file size limits, animation loop counts, and click tag functionality, while optimizing assets for maximum performance and user experience.

• UGC Video Editing Support: Assist in the light editing of User-Generated Content (UGC) for performance-driven advertising creatives across paid social channels. This involves trimming clips, adding captions and subtitles, overlaying music, and applying basic motion graphics.

• Static Design & Brand Collateral: Create a range of static design assets such as display banners, social media posts, promotional graphics, and icons, ensuring consistency with brand guidelines while maintaining a fresh, conversion-oriented aesthetic.

• Campaign Iterations & Version Control: Execute rapid revisions and A/B test variants for creative assets, maintaining well-organized file structures and robust version control for multiple concurrent client campaigns to ensure efficient workflow and accurate tracking.

📝 Enhancement Note: The explicit mention of "fast turnarounds on creative revisions and A/B test variants" and "manage version control across multiple concurrent client campaigns" highlights a need for strong project management and operations skills within the creative process. This implies an expectation of efficiency and structured workflow beyond typical design tasks.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical skills in graphic design, motion graphics, and web animation is paramount. A background in Graphic Design, Digital Media, or a related creative field is beneficial.

Experience: A minimum of 2-5 years of hands-on experience in a creative role, with a proven track record in producing digital advertising assets, is required. Experience within a fast-paced agency or in-house marketing team, especially in a performance-driven vertical, is highly valued.

Required Skills:

• HTML5 Banner Creation: Demonstrated expertise in building interactive and animated HTML5 banners.

• Web Animation Technologies: Proficiency in CSS3 animation and basic JavaScript for dynamic web content.

• Animation Libraries: Strong command of GreenSock (GSAP) for advanced animation sequences.

• Animation Software: Hands-on experience with Google Web Designer or Adobe Animate CC for banner production.

• Ad Network Compliance: In-depth understanding of ad network specifications, including click tag setup and static fallback requirements.

• File Size Optimization: Proven ability to optimize creative assets to meet strict file size limitations without compromising quality.

• Graphic Design Software: Advanced proficiency in Adobe Photoshop and Illustrator for asset creation and manipulation.

• UI/UX Design Tools: Experience with Figma for design mockups and collaborative workflows.

• Motion Graphics Software: Basic to intermediate skills in Adobe After Effects for creating motion graphics elements.

• Video Editing Software: Proficiency in Adobe Premiere Pro for video editing tasks.

• Additional Video Tools: Experience with CapCut or DaVinci Resolve for video editing, particularly useful for UGC content.

• Video Post-Production: Competence in adding captions, subtitles, basic sound design, and exporting for multiple aspect ratios.

• Typography & Iconography: Strong understanding of typography and icon design principles.

Preferred Skills:

• Direct iGaming/Crypto Experience: Prior experience working directly with real-money gaming or crypto/Web3 brands.

• Rich Media Platforms: Familiarity with rich media platforms such as Bannerflow, Celtra, or Smartly.

• Advanced Motion Graphics: Stronger skills in After Effects, including logo animations, transitions, and more complex motion graphics.

• AI Creative Tools: Experience with AI creative tools like Midjourney, RunwayML, or Adobe Firefly.

• Freelancer Management: Ability to brief and quality control output from external freelancers.

📝 Enhancement Note: The extensive list of required technical skills, particularly in animation libraries (GSAP) and specific software (Google Web Designer, Animate CC, Premiere Pro), indicates a role demanding highly specific technical proficiencies rather than broad creative strokes. The "Required Skills" section is packed with keywords crucial for ATS screening.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live/Exported HTML5 Banners: A significant portion of the portfolio must showcase examples of live or exported HTML5 banner campaigns, demonstrating animation, interactivity, and technical execution.

• Video Editing Case Studies: Include examples of video edits, particularly those involving UGC, highlighting capabilities in trimming, captioning, and basic motion graphics application.

• Static Design Showcase: Present a range of static design projects, including display banners, social media graphics, and promotional assets, to illustrate versatility and adherence to brand guidelines.

• Performance-Oriented Creative: Emphasize examples where creative work demonstrably contributed to conversion goals or campaign performance, aligning with the "conversion-focused" and "CRO-aware" aspects of the role.

• Technical Compliance Examples: If possible, include examples that highlight adherence to specific ad network specs or file size optimizations.

Process Documentation:

• Workflow Efficiency: Demonstrate through portfolio examples an ability to manage multiple projects concurrently and deliver under tight deadlines, implying a structured approach to workflow and task management.

• Iteration & Version Control: Showcase how revisions and A/B test variants were handled, indicating a systematic process for managing changes and maintaining organized file structures.

• Asset Handoff Procedures: Implicitly demonstrate an understanding of proper asset handoff protocols to ad networks by providing clean, compliant deliverables.

📝 Enhancement Note: The explicit requirement for a portfolio, with specific mention of HTML5 banners and video edits, necessitates a practical demonstration of operational efficiency and technical compliance. Candidates should curate their portfolio to highlight not just aesthetic quality but also the process and technical execution relevant to ad operations.

💵 Compensation & Benefits

Salary Range: Based on typical mid-level Motion & Creative Designer roles in Cape Town, South Africa, with the specified technical requirements and industry focus (iGaming/Crypto marketing), an estimated annual salary range would be ZAR 350,000 - ZAR 550,000. This range accounts for the specialized skills in HTML5 animation, video editing, and the demanding pace of the role.

Benefits:

• Full-Time Employment: Standard benefits associated with full-time roles in South Africa, potentially including:

• Medical Aid: Contribution towards private medical insurance.

• Retirement Fund: Company contributions to a provident fund or pension scheme.

• Paid Time Off: Annual leave, sick leave, and public holidays as per South African labor law.

• Professional Development: Opportunities for training and skill enhancement in specialized creative and marketing technologies.

• Dynamic Work Environment: Exposure to the fast-paced and evolving iGaming and crypto sectors.

Working Hours: The role is structured around a standard 40-hour work week, typical for full-time employment. Given the fast-moving environment and emphasis on quick turnarounds, some flexibility may be required to meet project deadlines and client campaign needs.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for similar roles in Cape Town, considering the specialized technical skills and the niche industry (iGaming/Crypto). Benefits are inferred based on standard South African employment practices for full-time positions, as not explicitly detailed in the original posting. The working hours are derived from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arena Entertainment operates within the iGaming and broader entertainment sector, with a specific focus on crypto casino clients. This industry is characterized by rapid innovation, high performance expectations, and a strong emphasis on digital marketing effectiveness.

Company Size: Arena Entertainment is likely a medium-sized organization, given the structured application process and the domain name suggesting a dedicated careers portal. This size often implies a balance between established processes and the agility to adapt quickly to market changes.

Founded: The founding date of Arena Entertainment is not specified, but its focus on modern digital marketing for crypto casinos suggests a relatively recent establishment or a strategic pivot towards these growth sectors.

Team Structure: The role implies integration within a marketing or creative team. This team likely includes specialists in paid media, content creation, and potentially other designers or video editors. The Designer will collaborate closely with campaign managers and client stakeholders.

• Creative Output Hub: Positioned at the "centre of our creative output," indicating a core role in generating marketing assets.

• Cross-Functional Collaboration: Expected to work with paid social teams, potentially client-facing account managers, and possibly external freelancers.

• Fast-Paced Workflow: The team operates in a "fast-moving environment" requiring adaptability and quick execution.

Methodology:

• Performance-Driven Design: All creative output is geared towards conversion and performance, requiring a data-informed approach to design decisions.

• Agile Iteration: Emphasis on rapid revisions and A/B testing, suggesting an iterative and agile methodology for creative development.

• Technical Adherence: Strict adherence to ad network specifications and file size constraints is a fundamental part of the operational process.

Company Website: https://careers.arenaentertainment.com

📝 Enhancement Note: The company's focus on the iGaming and crypto casino sector implies a culture that values speed, innovation, and measurable results. The operational aspects of campaign deployment and optimization are as critical as creative flair.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level (2-5 years experience) Motion & Creative Designer. It offers a hands-on opportunity to specialize in high-performance digital advertising creatives, particularly within the dynamic iGaming and crypto verticals. The scope includes direct production, technical compliance, and iterative campaign support, bridging creative execution with marketing operations.

Reporting Structure: The designer will likely report to a Creative Lead, Marketing Manager, or Head of Content. They will collaborate closely with campaign managers and potentially client account teams who provide briefs and performance feedback.

Operations Impact: The role has a direct impact on revenue through the creation of "conversion-focused" creative assets for paid media campaigns. By producing effective HTML5 banners and social video ads, the designer directly influences key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and ultimately, client acquisition and revenue for Arena Entertainment's crypto casino clients.

Growth Opportunities:

• Specialization in Performance Creative: Develop deep expertise in designing and animating creatives that drive measurable results in competitive, high-stakes industries like iGaming and crypto.

• Advanced Animation & Motion Graphics: Opportunities to hone skills in After Effects and potentially learn new animation techniques or tools, moving beyond basic requirements.

• Broader Creative Scope: Potential to take on more complex projects, lead creative elements for campaigns, or contribute to strategic creative planning as experience grows.

• Exposure to Rich Media & AI Tools: Gain experience with advanced rich media platforms and emerging AI creative technologies, staying at the forefront of digital advertising innovation.

• Client-Facing Experience: Develop a better understanding of client needs and feedback by working closely with campaign managers and potentially client teams.

📝 Enhancement Note: The growth path emphasizes not just artistic development but also operational proficiency and understanding of marketing performance, aligning with a career in marketing operations or specialized creative roles within performance marketing.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a collaborative physical workspace designed for team interaction and focused work.

Office Location(s): The role is located at 80 Strand St, Cape Town, 8000, South Africa. This central Cape Town location likely offers accessibility via public transport and proximity to business amenities.

Workspace Context:

• Collaborative Environment: The on-site nature suggests opportunities for direct collaboration, brainstorming, and knowledge sharing with colleagues within the creative and broader marketing teams.

• Tools & Technology: Access to industry-standard design and video editing software (Adobe Creative Suite, Figma, etc.) and potentially specialized animation tools required for HTML5 banner production.

• Team Interaction: Regular interaction with team members, creative leads, and campaign managers to receive briefs, provide updates, and discuss creative strategies and performance feedback.

Work Schedule: A standard 40-hour work week is expected for this full-time, on-site position. However, the demands of a "fast-moving environment" and "quick turnarounds" may necessitate occasional flexibility to meet critical project deadlines or campaign launches.

📝 Enhancement Note: The "On-site" requirement is a key differentiator, implying a preference for in-person collaboration and team synergy, which can be an advantage for those who thrive in a structured office setting with direct team interaction.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to involve multiple stages designed to assess creative skills, technical proficiency, and cultural fit.

• Initial Screening: Review of application and portfolio to ensure alignment with required skills and experience.

• Technical Assessment/Portfolio Review: A dedicated session to review the candidate's portfolio, focusing on HTML5 banner examples, video edits, and static design work. This may include a practical exercise or a deep dive into specific projects to assess technical execution, animation skills, and adherence to specs.

• Skills & Experience Interview: Discussion about past projects, problem-solving approaches, experience with specific tools, and understanding of the iGaming/crypto sector and performance marketing.

• Cultural Fit Interview: Assessment of how the candidate aligns with Arena Entertainment's values, particularly their ability to work in a fast-paced, iterative environment and their commercial mindset.

Portfolio Review Tips:

• Curate for Relevance: Prioritize HTML5 banner examples, UGC video edits, and conversion-focused static designs. If iGaming or crypto examples are available, highlight them prominently.

• Showcase Technical Prowess: For HTML5 banners, ensure clear demonstration of animation (GSAP), click tags, and adherence to file size limits. For video, show captioning and editing skills.

• Quantify Impact: Where possible, provide context on how your creative work contributed to campaign performance (e.g., improved CTR, higher conversion rates). Use case study formats for key projects.

• Organize for Clarity: Structure your portfolio logically. Use clear naming conventions for files and projects. Provide brief descriptions for each piece, outlining the objective, your role, and the tools used.

• Demonstrate Process: Be prepared to discuss your creative process, how you handle feedback, manage revisions, and ensure technical compliance.

Challenge Preparation:

• HTML5 Banner Challenge: Expect a practical test requiring the creation of an HTML5 banner within a set timeframe, adhering to specific dimensions, messaging, and technical constraints. Focus on efficient animation and correct implementation of tracking.

• Video Editing Task: A potential task involving editing raw footage for a social ad, including adding captions, music, and basic effects.

• Problem-Solving Scenarios: Be ready to discuss how you would approach designing creatives for a new campaign, optimizing underperforming assets, or troubleshooting technical issues with ad serving.

📝 Enhancement Note: The emphasis on a portfolio being "essential" and applications without examples not being progressed underscores its critical importance. Candidates must prepare a portfolio that directly addresses the technical and performance-oriented aspects of the role, not just aesthetic quality.

🛠 Tools & Technology Stack

Primary Tools:

• HTML5 Animation: Google Web Designer, Adobe Animate CC, GreenSock (GSAP) library.

• Graphic Design: Adobe Photoshop, Adobe Illustrator, Figma.

• Motion Graphics: Adobe After Effects (basic to strong skills preferred).

• Video Editing: Adobe Premiere Pro, CapCut, DaVinci Resolve.

Analytics & Reporting: While not explicitly listed as a direct responsibility, understanding how creative performance is measured is key. Familiarity with interpreting campaign performance data from ad networks (e.g., Google Display Network, Meta Ads) would be beneficial.

• Ad Network Platforms: Experience with platforms like Google Ads (for display campaigns) and social media ad managers (Meta, TikTok) for understanding ad specs and campaign deployment.

CRM & Automation: Not directly applicable to this creative role, but understanding the client acquisition funnel and how creatives fit into the broader marketing automation process is advantageous.

• Rich Media Platforms: Familiarity with platforms like Bannerflow, Celtra, or Smartly is a plus, indicating experience with more sophisticated ad serving and management tools.

📝 Enhancement Note: The technology stack is heavily focused on specialized creative software. Proficiency in GSAP and Google Web Designer/Animate CC is particularly critical for the core HTML5 banner production responsibility, indicating a need for developers with a strong design sensibility.

👥 Team Culture & Values

Operations Values:

• Conversion-Centricity: A core value is that all creative work must be commercially minded and designed to convert. Operations professionals in this role are expected to understand how their output directly impacts business objectives.

• Efficiency & Pace: The environment is "fast-moving" and requires "fast turnarounds." This implies a value placed on operational efficiency, time management, and the ability to produce polished work quickly.

• Technical Excellence: Adherence to technical specifications, file size optimization, and compliance with ad network requirements are non-negotiable operational standards.

• Adaptability & Versatility: The ability to "context-switch between different creative formats" is highly valued, reflecting a need for operational flexibility and broad skill application within the team.

• Organization & Reliability: Maintaining "well-organised file structures," "version control," and meeting deadlines are operational cornerstones for smooth campaign execution.

Collaboration Style:

• Iterative Feedback Loops: Expect a culture that embraces "fast turnarounds on creative revisions and A/B test variants," indicating an open feedback process between designers, campaign managers, and potentially clients.

• Cross-Functional Integration: Close collaboration with paid media specialists and campaign managers is essential for understanding campaign goals, target audiences, and performance feedback.

• Knowledge Sharing: While not explicitly stated, a dynamic creative team often benefits from sharing best practices, new techniques, and insights into evolving ad formats and platform requirements.

📝 Enhancement Note: The emphasis on "conversion-focused," "fast," and "technically compliant" work highlights that this is not purely an artistic role but one deeply integrated into marketing operations and revenue generation. The values reflect the operational demands of performance marketing.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: The need to produce a large volume of creative assets, including HTML5 banners and video edits, under tight deadlines can be demanding.

• Balancing Speed and Quality: Consistently delivering high-quality, conversion-focused creative while maintaining rapid turnaround times requires efficient workflows and strong time management.

• Technical Complexity of HTML5: Ensuring compliance with numerous ad network specifications and optimizing for various platforms can be technically challenging.

• Adapting to Industry Trends: The iGaming and crypto sectors evolve rapidly, requiring continuous learning to stay abreast of new advertising formats, platform changes, and emerging creative technologies (like AI tools).

• Client-Specific Requirements: Catering to the unique needs and brand guidelines of multiple crypto casino clients can require significant context-switching and attention to detail.

Learning & Development Opportunities:

• Mastery of Performance Creative: Deepen expertise in creating digital advertising assets that demonstrably drive business results, particularly within the iGaming and crypto niches.

• Advanced Animation & Video Skills: Develop more sophisticated motion graphics and video editing capabilities, potentially leading to more complex creative roles.

• Exposure to Emerging Technologies: Gain hands-on experience with AI creative tools and advanced rich media platforms, enhancing a forward-thinking skill set.

• Understanding of CRO Principles: Further develop a strong Commercial-Oriented Design (CRO) mindset, understanding how creative impacts user behavior and conversion funnels.

• Industry Insight: Gain valuable experience and insights into the operational dynamics of the iGaming and Web3 marketing landscape.

📝 Enhancement Note: The challenges highlight the operational rigor required, such as managing technical complexity and high-volume output, which are common in operations-focused roles. Growth opportunities are tied to both creative advancement and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• HTML5 Banner Design Process: Be prepared to walk through your process for creating an HTML5 banner from brief to final delivery, emphasizing how you ensure technical compliance and optimize for performance. Discuss your experience with GSAP and specific animation techniques.

• Conversion-Focused Creative Examples: Select 1-2 portfolio pieces that clearly demonstrate how your creative work drove conversions or achieved specific campaign objectives. Be ready to articulate the problem, your solution, and the measurable results.

• Handling Revisions & Feedback: Describe how you manage multiple rounds of revisions and incorporate feedback from campaign managers or clients, especially under tight deadlines. Discuss your approach to version control.

• Technical Troubleshooting: How would you troubleshoot an HTML5 banner that isn't displaying correctly on a specific ad network or meeting file size requirements?

• iGaming/Crypto Market Understanding: Discuss your understanding of the iGaming or crypto marketing landscape and how creative strategies might differ from other industries.

Company & Culture Questions:

• Why Arena Entertainment? Research the company and its focus on crypto casino clients. Articulate why you are interested in this specific industry and role.

• Working in a Fast-Paced Environment: How do you maintain organization and quality when working under pressure with quick turnarounds? Provide examples.

• Collaboration Style: Describe your ideal collaboration with a campaign manager or marketing team. How do you ensure effective communication and alignment on creative briefs?

• CRO Mindset: How do you ensure your creative output is "conversion-focused"? What metrics do you consider when designing?

Portfolio Presentation Strategy:

• Curate Select Pieces: Don't try to show everything. Choose 3-5 of your strongest, most relevant projects.

• Tell a Story: For each project, explain the brief, your role, the challenges, your process, the tools used, and the outcome (especially performance metrics).

• Highlight Technical Skills: For HTML5 banners, be ready to show the animation and explain the code/tools used. For video, demonstrate editing and captioning.

• Focus on Impact: Emphasize how your creative work contributed to business goals.

• Be Prepared for Live Demo/Exercise: Have your portfolio readily accessible online and be prepared for a potential live demonstration or a short practical task.

📝 Enhancement Note: Interview preparation should strongly emphasize the blend of creative execution and operational execution. Candidates need to demonstrate not just artistic talent but also a pragmatic understanding of marketing operations, technical constraints, and performance metrics.

📌 Application Steps

To apply for this Motion & Creative Designer (HTML5) position:

• Submit Your Application: Navigate to the provided application link on the Arena Entertainment careers portal.

• Portfolio is Essential: Ensure your application includes a direct link to your online portfolio or a curated case study showcasing your best HTML5 banner work, video edits, and static designs. Applications without portfolio examples will not be progressed.

• Tailor Your Resume: Highlight specific skills and experiences relevant to HTML5 animation, video editing, graphic design software (Adobe Suite, Figma), and any experience in performance marketing, iGaming, or crypto sectors. Use keywords from the job description.

• Prepare for a Portfolio Deep Dive: Be ready to discuss your portfolio projects in detail, focusing on your process, technical execution, and the performance impact of your creative work.

• Research Arena Entertainment: Understand the company's focus on crypto casino clients and the iGaming industry to articulate your interest and suitability during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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