Webflow Designer

📍 Job Overview

Job Title: Webflow Designer

Company: Huzzle (for a US-based Digital Marketing Agency)

Location: Poland

Job Type: FULL_TIME (Part-time to start at 20 hours/week)

Category: Design Operations / GTM Operations (specifically in digital marketing and web development)

Date Posted: April 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-performing, conversion-focused websites using Webflow and Figma.

• Build and maintain scalable design systems and digital marketing assets.

• Collaborate with cross-functional teams to meet client objectives and drive measurable business results.

• Focus on user experience (UX) and user interface (UI) design principles with a strong emphasis on responsiveness and usability.

• Contribute to a fast-paced, performance-driven environment within a growing digital marketing agency.

📝 Enhancement Note: While the title is "Webflow Designer," the responsibilities and required skills indicate a role that bridges design execution with operational efficiency in web development and marketing asset creation. The "Operations" aspect comes from the systematic approach to design, the creation of scalable systems, and the focus on measurable conversion performance, which are core tenets of GTM and Design Operations.

📈 Primary Responsibilities

• Design and construct fully responsive websites from the ground up utilizing Webflow, ensuring optimal performance across all devices.

• Develop high-fidelity wireframes, interactive prototypes, and polished UI designs in Figma to articulate design concepts and user flows.

• Create a diverse range of digital marketing assets, including targeted landing pages, engaging ad creatives, professional email newsletters, and social media graphics.

• Establish and meticulously maintain scalable UX design systems, including comprehensive component libraries, consistent style guides, and robust brand systems.

• Actively collaborate with account managers to thoroughly comprehend client goals, project requirements, and deliver exceptional results within stipulated timelines.

• Implement and adhere to established naming conventions within Webflow, specifically Client-First or Relume methodologies, to ensure code cleanliness and maintainability.

• Rigorously ensure all designed outputs meet stringent standards for responsiveness, overall usability, and demonstrable conversion performance.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and systematic execution. The emphasis on "scalable design systems," "Client-First or Relume naming conventions," and "conversion performance" points to an operations-minded approach to design, aiming for efficiency, maintainability, and measurable business impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and experience in design and Webflow development is paramount.

Experience: A minimum of 3 years of hands-on experience in Webflow design and development, with a proven track record of building and launching successful websites.

Required Skills:

• Webflow Expertise: Advanced proficiency in Webflow development, including CMS capabilities, custom animations, and building fully responsive layouts.

• Figma Mastery: Advanced proficiency in Figma for wireframing, creating high-fidelity prototypes, and developing comprehensive design systems.

• Design Systems Development: Proven experience in building and maintaining scalable design systems, including component libraries, style guides, and brand guidelines.

• UX/UI Fundamentals: Solid understanding of core design principles such as typography, layout, spacing, color theory, and visual hierarchy to create intuitive and aesthetically pleasing interfaces.

• Digital Marketing Asset Creation: Experience designing various marketing collateral like landing pages, ad creatives, email newsletters, and social media graphics.

• Client-First/Relume Conventions: Familiarity and ability to implement established Webflow naming conventions (Client-First or Relume) for organized and efficient development.

• English Communication: Strong written and verbal communication skills in English, essential for effective collaboration with US-based clients and teams.

• Time Zone Alignment: Ability to work effectively during U.S. Central Time hours (CT) to ensure seamless collaboration.

Preferred Skills:

• HTML/CSS Proficiency: Basic knowledge of HTML and CSS to enhance Webflow development capabilities and troubleshoot complex issues.

• Advanced Webflow Animations: Expertise in creating sophisticated Webflow animations and interactions to enhance user engagement.

• CRO & A/B Testing: Experience with Conversion Rate Optimization (CRO) principles and A/B testing methodologies to drive measurable improvements in website performance.

• Industry-Specific Experience: Prior experience working with clients in the Home Services or Healthcare sectors.

📝 Enhancement Note: The requirement for "Client-First or Relume naming conventions" is a strong indicator of a focus on structured, maintainable, and scalable development practices, which are key operational considerations in design and web development. The emphasis on "conversion performance" further reinforces the role's operational impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A dedicated section showcasing at least 2-3 complex, fully responsive websites built entirely in Webflow, highlighting design execution and functionality.

• Figma Design Process: Demonstrations of your Figma workflow, including wireframes, interactive prototypes, and the development of UI components and style guides.

• Design System Examples: Clear examples of design systems you have built, illustrating component libraries, style guides, and how they ensured consistency across projects.

• Marketing Asset Examples: A collection of digital marketing assets (ads, email templates, social graphics) designed for performance and brand consistency.

• Conversion-Focused Case Studies: Concise case studies for key projects that detail the client's objective, your design approach, and most importantly, the measurable results (e.g., conversion rate improvements, engagement metrics).

Process Documentation:

• Workflow Demonstration: Ability to articulate your design and development workflow from initial client brief to final launch, highlighting efficiency and collaboration points.

• System Implementation: Evidence of how you've implemented and maintained design systems to ensure scalability and consistency across multiple projects or client brands.

• Performance Analysis: Examples of how you have analyzed and iterated on designs based on performance data or A/B testing results to optimize conversion rates.

📝 Enhancement Note: For a role that emphasizes "conversion performance" and "scalable design systems," a portfolio that not only showcases aesthetic design but also demonstrates a systematic approach to problem-solving, efficiency, and measurable outcomes is critical. This aligns with operations' focus on process and results.

💵 Compensation & Benefits

Salary Range: The stated monthly salary range is $700 - $2000 USD. This range is competitive for a part-time to start role in Poland, especially for specialized remote positions. The exact figure will depend on the candidate's experience level, the depth of their skills in Webflow and Figma, and their proven ability to deliver on conversion-focused design projects.

• Research Methodology: Based on current market data for freelance and contract Webflow Designers and UX/UI Specialists in Poland, and considering the specified experience level (2-5 years) and the remote nature of the role. The provided range aligns with entry to mid-level expectations for a specialized skill set. The cost of living in Poland is generally lower than in Western Europe or North America, making this range attractive for local candidates.

Benefits:

• Fully Remote Work: The flexibility to work from any location within Poland, eliminating commute time and offering greater work-life balance.

• Flexible Hours: While U.S. Central Time overlap is required, the role offers flexibility in scheduling the remaining hours, accommodating personal needs and peak productivity times.

• Ongoing Professional Support: Huzzle provides guidance and support before and after placement, acting as a valuable resource for professional development and problem-solving.

• Peer Community Access: Opportunity to connect with a network of high-performing sales professionals, fostering cross-industry learning and networking.

• Agile Team Environment: Work within an agile team that utilizes modern design tooling and follows weekly sprint cycles, promoting efficient project delivery and continuous improvement.

Working Hours: The role is initially part-time, requiring approximately 20 hours per week. There is an expectation for overlap with U.S. Central Time hours to facilitate collaboration with the client's team.

📝 Enhancement Note: The salary range is provided as a monthly figure in USD, which is common for international remote contracting roles. The benefits emphasize flexibility, professional development, and community, which are attractive to remote professionals. The "20 hours" initial commitment suggests potential for growth into a full-time role as the relationship solidifies or client needs expand.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the Digital Marketing industry, specifically focusing on building high-performing websites and marketing campaigns. They serve Home Services and Healthcare companies, indicating a focus on performance-driven sectors where measurable results are paramount. Huzzle, the platform facilitating this role, connects B2B sales professionals with global companies across SaaS, MarTech, FinTech, and EdTech.

Company Size: Huzzle is a platform connecting talent, implying a network of many professionals. The client agency is described as "fast-growing," suggesting a dynamic and scaling environment, likely a medium-sized agency with a dedicated team structure.

Founded: Huzzle's founding date is not specified, but its model suggests a modern approach to remote work and talent placement. The client agency's founding is also not specified, but their "fast-growing" nature implies a relatively established but rapidly expanding operation.

Team Structure:

• Client Agency Team: You will be part of a marketing agency team, likely including account managers, other designers, developers, and marketing specialists. The role requires collaboration with account managers specifically.

• Huzzle Network: You become part of the Huzzle network, which connects you with other professionals and provides ongoing support.

• Reporting: You will report to the client's account management team for project-specific tasks and deliverables.

Methodology:

• Performance-Driven Design: The core methodology revolves around creating visually compelling websites that drive measurable business results, emphasizing conversion optimization.

• Agile Workflows: The team utilizes modern design tooling and weekly sprint cycles, indicating an agile approach to project management and development.

• Data-Informed Decisions: While not explicitly stated for design, the focus on "measurable results" and "conversion performance" implies that data analysis and A/B testing are likely integral to the agency’s overall strategy.

Company Website: https://huzzle.com/ (for Huzzle platform), client's website is implied to be focused on digital marketing for Home Services/Healthcare.

📝 Enhancement Note: The context of Huzzle as a talent connector and the client agency's focus on measurable results in specific industries (Home Services, Healthcare) are crucial. This implies a results-oriented culture where design directly contributes to business outcomes, a key aspect of GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Webflow Designer. It requires a solid foundation of 3+ years of experience and the ability to work independently on complex projects, including building design systems and implementing specific development conventions. It's a hands-on, execution-focused role with a significant impact on how clients present themselves online and convert leads.

Reporting Structure: You will report to account managers within the client's digital marketing agency. This structure ensures clear project direction and client objective alignment. Your connection to Huzzle provides an additional layer of support and community.

Operations Impact: The impact of this role is directly tied to the client's success. By designing conversion-focused websites and marketing assets, you directly influence lead generation, customer acquisition, and ultimately, the revenue and growth of the client's business. The focus on "measurable results" and "conversion performance" underscores this direct operational impact.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced Webflow animations, CRO strategies, and A/B testing, becoming a specialist in performance-driven web design.

• Design System Leadership: Lead the development and maintenance of design systems for multiple clients, establishing best practices and ensuring brand consistency at scale.

• Client Relationship Growth: As you demonstrate success, there may be opportunities to take on more complex client projects, work with larger clients, or potentially transition into a more consultative role advising clients on web strategy.

• Full-Time Transition: With strong performance and client needs evolving, there's potential for this part-time role to transition into a full-time engagement, offering greater stability and responsibility.

• Huzzle Network Expansion: Leverage the Huzzle network for further career opportunities and professional development within their broader talent pool.

📝 Enhancement Note: The growth path here is less about traditional corporate progression and more about deepening expertise, taking on more complex projects, and potentially increasing hours/responsibilities within the client engagement or through Huzzle's network. This is typical for contract-based roles and emphasizes the "operations" aspect of continuous improvement and skill enhancement.

🌐 Work Environment

Office Type: This is a Fully Remote position. This means you will work from your own home office or chosen workspace.

Office Location(s): While the role is remote, candidates must be based in Poland. The client is based in the U.S., and requires overlap with the U.S. Central Time Zone.

Workspace Context:

• Autonomy & Flexibility: You will have the autonomy to structure your workday, provided you meet the required U.S. CT overlap and deliver projects on time.

• Digital Collaboration Tools: Expect extensive use of digital collaboration tools (e.g., Figma, Webflow, communication platforms like Slack or similar) for design, development, and team interaction.

• Performance-Oriented: The environment is described as "fast-paced" and "performance-driven," requiring individuals who are self-motivated, organized, and focused on achieving tangible results.

• Agile Cadence: Weekly sprint cycles and modern tooling suggest a dynamic environment where tasks are managed in short, iterative cycles.

Work Schedule: The position is initially part-time, requiring approximately 20 hours per week. A significant portion of these hours must align with U.S. Central Time (CT) business hours to facilitate real-time collaboration with the client's team.

📝 Enhancement Note: The remote nature with specific timezone requirements is a key operational consideration for planning and collaboration. The "fast-paced, performance-driven" environment points to a need for efficient work habits and strong time management skills.

📄 Application & Portfolio Review Process

Interview Process: The exact process is not detailed, but typically for such roles, it would involve:

• Initial Screening: A review of your application, resume, and portfolio by Huzzle or the client agency.

• Skills Assessment/Technical Interview: A deep dive into your Webflow and Figma skills, potentially including a practical exercise or a review of specific portfolio pieces. This is where your "operations" approach to design will be evaluated.

• Portfolio Presentation: A dedicated session to walk through your portfolio, explaining your design process, system implementation, and the results achieved for past clients.

• Cultural Fit Interview: A conversation to assess your communication style, ability to work within an agile team, and alignment with the agency's performance-driven culture.

• Client Discussion: Potentially a final meeting with the client to discuss project specifics and ensure mutual fit.

Portfolio Review Tips:

• Highlight Operations Thinking: Beyond beautiful designs, emphasize how you structured your process, built scalable systems, and achieved measurable results (conversions, efficiency).

• Showcase Webflow & Figma Integration: Clearly demonstrate your proficiency in both tools and how they work together in your workflow.

• Detail Design System Development: Explain the rationale behind your design system choices, how it ensures consistency, and its benefits for scalability and maintenance.

• Quantify Achievements: For each project, use metrics to showcase the impact of your design work. If specific CRO data isn't available, articulate the design choices made to drive conversion.

• Address Naming Conventions: Be prepared to discuss your understanding and application of Client-First or Relume conventions in Webflow.

• Prepare for a Design Challenge: Be ready for a practical test or a more in-depth discussion about how you would approach a specific design problem for one of their client types (e.g., a Home Services website).

Challenge Preparation:

• Webflow Proficiency: Practice building responsive layouts, implementing CMS structures, and creating custom animations within Webflow.

• Figma Skills: Rehearse creating complex prototypes, building reusable components, and organizing design files efficiently in Figma.

• Process Articulation: Be ready to clearly and concisely explain your design process, decision-making rationale, and how you manage project timelines and deliverables.

• Client-Centric Approach: Frame your responses around how your design choices directly benefit the client's business objectives and drive measurable results.

📝 Enhancement Note: The emphasis on "conversion performance," "scalable design systems," and specific Webflow naming conventions means candidates should prepare to demonstrate not just design skill, but also a methodical, results-oriented approach that aligns with operational excellence in digital product development.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Proficiency in building responsive sites, utilizing Webflow CMS, and implementing animations is essential.

• Figma: The primary tool for wireframing, UI/UX design, prototyping, and design system development. Advanced skills in component creation, auto-layout, and prototyping are expected.

Analytics & Reporting:

• Webflow Analytics: Understanding how to access and interpret basic website performance data within Webflow.

• Google Analytics (or similar): While not explicitly required, understanding how to interpret website traffic, user behavior, and conversion data is highly beneficial for CRO.

• Figma Analytics/Prototyping Tools: For user testing and gathering feedback on prototypes.

CRM & Automation:

• Client CRM Systems: While you won't directly manage CRM, understanding how website forms and lead generation integrate with client CRMs (e.g., HubSpot, Salesforce) is advantageous.

• Marketing Automation Platforms: Familiarity with how landing pages and email campaigns integrate with platforms like Mailchimp, ActiveCampaign, or HubSpot.

📝 Enhancement Note: The core technical stack is Webflow and Figma. Any additional experience with analytics tools or CRM/marketing automation platforms will position a candidate as more operationally aware of the broader digital marketing ecosystem and how their design work contributes to lead generation and sales processes.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong emphasis on delivering measurable business outcomes. Designs are not just aesthetically pleasing but must drive conversions and client success.

• Efficiency & Scalability: The use of design systems and specific development conventions (Client-First, Relume) points to a value placed on creating efficient, maintainable, and scalable solutions.

• Collaboration & Communication: Working within an agile team and with account managers requires strong communication skills and the ability to collaborate effectively, especially across time zones.

• Continuous Improvement: The agile methodology and focus on conversion optimization suggest a culture that embraces iteration, learning from data, and continuously refining processes and outcomes.

• Client-Centricity: Understanding and prioritizing client goals is paramount, ensuring that design work directly serves their business objectives.

Collaboration Style:

• Agile & Iterative: Projects are likely managed in sprints, with regular check-ins and feedback loops.

• Cross-Functional: Collaboration will occur with account managers, and potentially other designers, developers, and marketing specialists within the agency.

• Remote-First: Communication and collaboration will primarily occur through digital tools, requiring clear and concise written and verbal communication.

• Feedback-Oriented: An environment that values constructive feedback to improve designs and project outcomes.

📝 Enhancement Note: The values highlight a pragmatic, results-oriented approach to design, which is a hallmark of operations-minded professionals. The emphasis on efficiency, scalability, and measurable outcomes aligns directly with the core principles of Revenue and GTM Operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also rigorously adhere to conversion optimization principles and technical best practices.

• Remote Collaboration Across Time Zones: Effectively communicating and collaborating with a U.S.-based team while working from Poland requires proactive communication and efficient scheduling.

• Client-Specific Requirements: Adapting design and development approaches to the varied needs of Home Services and Healthcare clients, each with unique target audiences and conversion goals.

• Maintaining Scalability: Ensuring that design systems and Webflow builds remain scalable and maintainable as client projects grow and evolve.

• Part-Time to Full-Time Transition: Managing workload effectively within the initial 20 hours per week while proving value that could lead to a full-time engagement.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Opportunities to master complex animations, interactions, and advanced CMS functionalities.

• CRO & UX Specialization: Develop deeper expertise in conversion rate optimization and user experience research through client projects and potentially agency-provided resources.

• Design System Maturity: Gain experience building and refining robust design systems that can support a growing client portfolio.

• Cross-Industry Exposure: Work with diverse clients in Home Services and Healthcare, broadening your understanding of different market dynamics and user needs.

• Agile Project Management: Enhance skills in agile methodologies through weekly sprint cycles and iterative project development.

📝 Enhancement Note: The challenges and growth opportunities are framed around practical application and skill enhancement within a performance-driven operational context, emphasizing continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page for a Home Services client using Webflow and Figma." (Focus on user journey mapping, CTA placement, and A/B testing considerations.)

• "How would you approach building a scalable design system for a digital marketing agency that serves multiple clients with different branding? What are the key components?" (Emphasize modularity, reusability, and brand guidelines.)

• "Walk us through a project where you had to balance a client's aesthetic vision with the need for strong conversion performance. What was your approach and the outcome?" (Prepare a case study demonstrating your ability to influence and guide clients.)

Company & Culture Questions:

• "What interests you about working with a growing digital marketing agency focused on Home Services and Healthcare clients?" (Show understanding of their niche and performance focus.)

• "How do you stay updated on the latest Webflow features, design trends, and conversion optimization strategies?" (Highlight your commitment to continuous learning.)

• "Describe your experience working in an agile environment with weekly sprints. How do you manage your tasks and communicate progress?" (Illustrate your adaptability and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by showcasing your core skills (Webflow Builds, Figma Designs, Design Systems, Marketing Assets).

• Storytelling: For each project, tell a story: the client's challenge, your design strategy, the execution (tools used, specific techniques), and the quantifiable results or impact.

• Focus on Operations: In your walkthrough, highlight:

  • How you structured your workflow for efficiency.
  • The benefits of the design systems or components you created.
  • Specific design choices made to improve conversion rates or user experience.
  • Your adherence to technical best practices (e.g., naming conventions).

• Live Demo (if applicable): Be prepared to briefly showcase a live Webflow site or an interactive Figma prototype.

• Conciseness: Be mindful of time and focus on the most impactful projects and aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also a strategic, results-oriented mindset that aligns with operational efficiency and measurable business impact. The ability to articulate process and demonstrate ROI is key.

📌 Application Steps

To apply for this operations-focused Webflow Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 3+ years of experience in Webflow and Figma, specifically mentioning your work on responsive design, design systems, and conversion-focused websites. Integrate keywords like "Webflow CMS," "Figma," "UX/UI," "Responsive Design," "Design Systems," and "Conversion Optimization."

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest Webflow projects, Figma prototypes, and design system examples. Include concise case studies that quantify your impact on conversion rates or user engagement. If possible, highlight projects where you implemented Client-First or Relume conventions.

• Prepare Your Narrative: Be ready to articulate your design process, your approach to building scalable systems, and how you measure the success of your web design work. Practice explaining your portfolio pieces concisely, focusing on the "why" behind your design decisions and their business impact.

• Research Huzzle and the Client's Niche: Understand Huzzle's model of connecting talent and research the types of clients the agency serves (Home Services, Healthcare). This will help you tailor your application and prepare for interview questions about your interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.