Graphic Designer at koinz

📍 Job Overview

Job Title: Graphic Designer

Company: Koinz

Location: Maadi, Cairo, Egypt

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

Lead the visual identity and brand consistency across all Koinz's digital and offline touchpoints.
Develop compelling visual assets for marketing campaigns, product features, and user engagement initiatives.
Collaborate cross-functionally with marketing, product, and leadership teams to translate strategic objectives into impactful designs.
Drive brand growth and user engagement through creative, on-brand visual storytelling in a fast-paced startup environment.

📝 Enhancement Note: This role is positioned within a startup, indicating a high degree of autonomy, rapid iteration cycles, and direct impact on brand development. The focus on "building and scaling a brand from the ground up" suggests a need for proactive, strategic thinking beyond just executing design tasks.

📈 Primary Responsibilities

Design visually compelling and cohesive graphics for a wide range of digital assets, including app interfaces, websites, social media content, performance ads, presentations, and partner-facing materials.
Create and adapt design materials for both online and offline channels, including flyers, roll-ups, in-store branding, packaging, and printed collateral as required.
Ensure all designs strictly adhere to Koinz's brand identity guidelines, maintaining a consistent, high-quality visual standard across every touchpoint.
Collaborate closely with marketing, product, and content teams to develop visuals that effectively support campaign objectives, product launches, and overarching brand-building initiatives.
Proactively research and stay up-to-date with industry trends, emerging design tools, and creative best practices to continuously elevate the quality and innovation of Koinz's visual output.
Manage multiple design projects simultaneously, overseeing the entire lifecycle from initial concept exploration and ideation to final delivery, while maintaining meticulous attention to detail and meeting all project deadlines.

📝 Enhancement Note: The responsibilities emphasize a blend of digital and offline design, requiring versatility. The mention of "performance ads" implies a need for design that is not only aesthetically pleasing but also conversion-oriented. The "startup environment" context suggests a need for agility and the ability to adapt quickly to evolving project needs and strategic shifts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles is implied through the required skills. Candidates with degrees in Graphic Design, Fine Arts, Visual Communications, or related fields will have a strong theoretical base.

Experience: 2 to 4 years of professional experience in graphic design, with a proven track record of delivering high-quality visual assets.

Required Skills:

Proven proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and other relevant design software.
Solid understanding of core design fundamentals: typography, color theory, layout design, and visual composition.
Demonstrated experience in creating digital design assets for web, mobile applications, and social media platforms.
Ability to work independently and collaboratively within a fast-paced, agile startup environment.

Preferred Skills:

Experience in motion graphics or animation, with familiarity in tools like After Effects.
Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro.
Experience with AI-powered image and video generation tools for creative asset enhancement.
Familiarity with offline and print design, including knowledge of pre-press processes.

📝 Enhancement Note: The experience requirement of 2-4 years suggests a mid-level role, expecting candidates to be proficient and capable of working with minimal supervision on core design tasks. The preference for motion graphics, video editing, and AI tools indicates the company's forward-thinking approach and desire for a designer who can contribute to dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a diverse range of digital design work, with a strong emphasis on app interfaces, social media graphics, and performance ad creatives.
Demonstration of how design choices contributed to campaign objectives or user engagement metrics.
Examples of brand identity application and consistency across multiple platforms.

Process Documentation:

Showcase of the design process from concept to final execution, highlighting ideation, iteration, and problem-solving stages.
Examples of how feedback was incorporated and how design solutions were refined.
Illustrations of collaboration with marketing or product teams to achieve project goals.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It serves as the primary evidence of skills and experience. Candidates should curate their portfolio to specifically highlight work relevant to Koinz's needs: digital assets, brand consistency, and campaign support. Demonstrating an understanding of design's impact on business goals is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-4 years of experience in Cairo, Egypt, the estimated annual salary range is EGP 180,000 - EGP 300,000. This estimate considers the cost of living in Cairo, the demand for skilled designers, and the startup environment which may offer competitive compensation to attract talent.

Benefits:

Competitive salary package commensurate with experience and skills.
Opportunity to be part of a fast-growing startup with significant growth potential.
Exposure to diverse design challenges across digital and offline platforms.
Collaborative and dynamic work environment with a focus on innovation.
Potential for professional development and learning new design technologies, including AI tools.
[Specific benefits such as health insurance, paid time off, or performance bonuses would typically be detailed here by the employer.]

Working Hours: The role is full-time, with an expected 40 hours per week. Given the startup environment, there may be occasions requiring flexibility to meet project deadlines.

📝 Enhancement Note: Salary figures are estimates based on general market data for Cairo and the specified experience level. Actual compensation will be determined by Koinz based on the candidate's qualifications, portfolio, and interview performance. The benefits listed are inferred from the job description's emphasis on growth and startup culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / FinTech (implied by "Koinz.app" and the need for visual identity in a digital product). The company operates in a competitive startup landscape, likely valuing innovation, agility, and customer-centricity.

Company Size: Startup (implied by "fast-growing startup team," "building and scaling a brand from the ground up"). This suggests a lean, dynamic structure where individual contributions have a significant impact.

Founded: Not specified, but the emphasis on "growth" and "scaling" indicates a relatively young company.

Team Structure:

The Graphic Designer will likely be part of a Marketing or Brand team, working closely with Marketing Managers, Product Managers, and potentially Content Creators.
Reporting structure will likely be to a Marketing Lead, Head of Marketing, or a Creative Director if one exists.

Methodology:

Design decisions are expected to be data-informed, supporting campaign objectives and user engagement metrics.
Workflow planning will likely involve agile methodologies, with iterative design processes and rapid prototyping.
The company embraces innovation, encouraging the use of new tools and technologies, including AI, to enhance creative output and efficiency.

Company Website: http://koinz.app

📝 Enhancement Note: The company culture is inferred to be dynamic, collaborative, and innovation-driven, typical of successful tech startups. The focus on "scaling a brand" suggests a strategic approach to design, where visuals are not just aesthetic but functional tools for business growth.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is for an individual contributor expected to execute design tasks with a high degree of autonomy and creativity. The emphasis on "creative leader" suggests potential for growth into senior or lead design roles.

Reporting Structure: The Graphic Designer will report to a marketing or creative leadership role, likely overseeing brand initiatives. This provides opportunities for mentorship and learning from senior professionals.

Operations Impact: The Graphic Designer's work will directly influence brand perception, user acquisition, and customer engagement. High-quality, consistent visuals are critical for a technology startup to build trust, communicate value, and stand out in the market. Their designs will be instrumental in supporting marketing campaigns, product launches, and overall business performance.

Growth Opportunities:

Skill Advancement: Opportunity to deepen expertise in digital design, motion graphics, video editing, and emerging AI design tools.
Leadership Potential: As the company grows, there is potential to move into a Senior Graphic Designer or Art Director role, leading design projects and potentially mentoring junior designers.
Cross-Functional Learning: Exposure to product development, marketing strategy, and business operations provides a broader understanding of the company's ecosystem, fostering holistic career development.

📝 Enhancement Note: The growth trajectory for this role is tied to the company's expansion and the designer's ability to take on more complex projects and potentially leadership responsibilities. The "creative leader" aspect in the initial description hints at an expectation for initiative and strategic input.

🌐 Work Environment

Office Type: The role is advertised as "On-site" with a specific location in Maadi, Cairo. This suggests a physical office space designed for collaboration and focused work.

Office Location(s): Maadi, Cairo, Egypt. Maadi is a well-established district in Cairo, known for its residential areas, commercial centers, and accessibility.

Workspace Context:

The workspace is expected to be collaborative, fostering interaction between designers, marketers, and product teams.
Access to industry-standard design tools and technology will be provided.
Opportunities for direct engagement with colleagues will facilitate idea exchange and creative problem-solving.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with potential for occasional overtime to meet critical project deadlines typical in a startup environment.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration, which is often beneficial for creative roles requiring brainstorming and quick feedback loops. The location in Maadi, Cairo, provides a specific context for potential candidates.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.
Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact. This is a critical step to evaluate design thinking, problem-solving skills, and communication abilities.
Skills Assessment/Design Challenge: A practical design task or case study may be assigned to evaluate specific skills (e.g., creating a social media graphic, designing an app screen concept) and the ability to work within given constraints and timelines.
Team/Cultural Fit Interview: Discussion with marketing and/or product team members to assess collaboration style, adaptability, and alignment with Koinz's startup culture.
Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and role expectations.

Portfolio Review Tips:

Curate your portfolio to prominently feature digital design work relevant to Koinz (app interfaces, social media, ads).
For each project, clearly articulate the objective, your role, the design process, challenges faced, and the outcome/impact. Use metrics where possible.
Be prepared to discuss your rationale behind design decisions, including typography, color, and layout choices.
Include examples that demonstrate your ability to maintain brand consistency and adapt to different visual styles.

Challenge Preparation:

Familiarize yourself with Koinz's current branding and app interface (if publicly available) to understand their visual language.
Practice creating quick, impactful designs for common marketing scenarios (e.g., social media post, banner ad).
Be ready to explain your design process and justify your choices under time pressure.
Focus on delivering a clean, on-brand solution that meets the brief's core requirements.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should tailor their presentation to showcase their most relevant work and demonstrate a clear understanding of design principles and their application to business goals. The design challenge is a practical assessment of their ability to perform the job's core functions.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency expected in Photoshop, Illustrator, and InDesign.
Prototyping/UI Tools: Familiarity with tools like Figma, Sketch, or Adobe XD is highly beneficial for app interface design.
Motion Graphics/Animation: Adobe After Effects is a strong preference.
Video Editing Software: Adobe Premiere Pro or Final Cut Pro are preferred.

Analytics & Reporting: While not a direct responsibility, understanding how design impacts metrics like engagement, conversion rates, and click-through rates is important. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) may be beneficial for context.

CRM & Automation: Not directly applicable for a Graphic Designer, but awareness of how designs are deployed within marketing automation platforms or CRM systems (e.g., email templates) can be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable requirement. The preferred skills in motion graphics, video editing, and AI tools indicate the company's desire for a versatile designer capable of producing modern, dynamic content.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to push creative boundaries and explore new design possibilities, including leveraging emerging technologies like AI.
Brand Stewardship: Commitment to maintaining and elevating Koinz's visual identity with high standards of quality and consistency.
Collaboration: Openness to feedback, active participation in team discussions, and effective teamwork with marketing, product, and leadership.
Agility & Adaptability: Ability to thrive in a fast-paced startup environment, responding effectively to changing priorities and project demands.
Impact-Oriented: Designing with a clear understanding of how visuals contribute to business objectives, user engagement, and brand growth.

Collaboration Style:

Cross-functional Integration: Working closely with marketing to align visuals with campaign strategies and with product teams to ensure cohesive user experiences.
Feedback Exchange: A culture of constructive critique and open dialogue to refine designs and ensure alignment with project goals.
Knowledge Sharing: Willingness to share design expertise, insights, and best practices within the team.

📝 Enhancement Note: The values emphasize a blend of creative excellence, strategic thinking, and collaborative spirit, essential for success in a startup design role. The expectation is for a designer who is not just executing tasks but actively contributing to the brand's visual narrative.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Iteration: Adapting to frequent changes in project scope or strategic direction common in startups.
Balancing Volume and Quality: Managing a high volume of design requests while maintaining exceptional quality and brand consistency.
Translating Abstract Concepts: Visually representing complex product features or marketing messages in an engaging and understandable way.
Staying Ahead of Trends: Continuously integrating new design techniques and technologies, especially AI tools, effectively and efficiently.

Learning & Development Opportunities:

Skill Specialization: Deepening expertise in areas like motion design, UI/UX, or specific AI design applications.
Industry Exposure: Gaining experience in the FinTech/startup sector, understanding its unique design demands.
Cross-Functional Exposure: Learning about marketing strategy, product development, and business operations to inform design decisions.
Portfolio Expansion: Building a robust portfolio with diverse projects that showcase growth and impact.

📝 Enhancement Note: The challenges highlight the demanding yet rewarding nature of startup design work. The growth opportunities are framed around deepening technical skills and broadening business acumen, preparing the designer for future leadership roles.

💡 Interview Preparation

Strategy Questions:

"Describe a time you developed a visual identity for a brand or campaign. What was your process, and what was the outcome?" (Focus on process, brand consistency, and impact.)
"How do you approach designing for performance marketing campaigns versus brand awareness initiatives?" (Demonstrate understanding of design's role in different marketing objectives.)
"Walk us through a project where you had to incorporate feedback that significantly changed your initial design. How did you handle it?" (Assess adaptability and collaboration.)

Company & Culture Questions:

"What interests you about Koinz and our mission?" (Research Koinz.app and its product.)
"How do you see your design skills contributing to a fast-paced startup environment like ours?" (Align your skills with startup demands.)

Portfolio Presentation Strategy:

Structure your presentation logically: Introduction, Project Goal, Your Role, Design Process, Challenges, Solution, and Impact/Results.
For each project, clearly articulate the problem you were solving and how your design addressed it.
Quantify results whenever possible (e.g., "This design led to a X% increase in click-through rates").
Be enthusiastic and passionate about your work, demonstrating your creative vision and technical skills.
Prepare to answer detailed questions about your design choices and problem-solving approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical design skills but also strategic thinking, problem-solving abilities, and cultural fit for a startup. The portfolio presentation is the primary vehicle for showcasing these attributes.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on the Koinz careers page.
Tailor your Resume: Highlight relevant experience in digital design, Adobe Creative Suite proficiency, and any experience with motion graphics, video editing, or AI design tools. Quantify achievements where possible.
Curate Your Portfolio: Ensure your portfolio prominently features your strongest digital design work, especially app interfaces, social media content, and performance ads. Include case studies that detail your process and impact.
Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your design process, rationale, and the results achieved for each project. Be ready to discuss your approach to brand consistency and collaboration.
Research Koinz: Understand their product, target audience, and current visual branding to demonstrate genuine interest and tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer