Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Flexport

Location: Guadalajara, Mexico

Job Type: Contract, Temporary

Category: Brand Design & Visual Identity

Date Posted: April 06, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is focused on the execution and evolution of a company's visual identity across a wide array of touchpoints, demanding a strong understanding of brand consistency and scalable design systems.

• The position requires a blend of hands-on creative execution, particularly in digital and physical brand expressions, and the strategic oversight of external design resources.

• Key responsibilities include creating compelling visual narratives for marketing, sales, and executive communications, ensuring a cohesive and impactful brand experience.

• Success in this role hinges on the ability to translate creative strategy into tangible design assets that effectively support business objectives and enhance brand perception.

📝 Enhancement Note: While the provided job title is "Senior Brand Designer," the responsibilities and required skills suggest a significant focus on operational execution of brand assets, vendor management, and cross-functional collaboration, aligning it closely with a GTM (Go-to-Market) or Marketing Operations support function from a creative execution standpoint. The temporary contract nature also implies a project-based operational need.

📈 Primary Responsibilities

• Translate creative strategy into cohesive brand experiences across digital platforms, including website design and maintenance in collaboration with developers and digital marketers.

• Develop and refine executive presentations, sales decks, and keynote visuals, ensuring they are both aesthetically appealing and strategically effective for communication.

• Create and manage a library of custom illustrations, icons, and infographics to enhance storytelling and brand messaging across various channels.

• Manage the production of physical brand assets, such as large-scale event signage, spatial wayfinding, and premium promotional merchandise, ensuring high-quality output.

• Curate, edit, and organize photography for marketing channels, maintaining an accessible and brand-aligned image library.

• Oversee and manage external design vendors and freelance contractors, ensuring deliverables meet quality standards, deadlines, and brand guidelines.

• Collaborate closely with marketing, product, and executive teams to produce thoughtful, on-brand creative assets that support business objectives.

• Apply and evolve existing brand guidelines to ensure consistency across all design outputs and brand touchpoints.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in design execution. This includes not just creative output but also asset management, vendor coordination, and ensuring brand consistency across diverse materials, which are critical functions within a GTM or Marketing Operations context.

🎓 Skills & Qualifications

Education:

Experience:

• 5-7 years of professional experience in brand design, visual communication, or a comparable creative role.

Required Skills:

• Expertise in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in digital design tools such as Figma.

• Skilled in presentation software, including Google Slides and potentially Microsoft PowerPoint or Keynote.

• Demonstrated ability to leverage AI tools to enhance creative processes and outputs.

• Strong understanding of brand guidelines and experience in applying and evolving them.

• Excellent project management capabilities, with the ability to manage multiple workstreams and stakeholder priorities simultaneously.

• Superior communication skills, both written and verbal, for effective collaboration and stakeholder engagement.

Preferred Skills:

• Experience managing creative vendors, freelancers, or agencies.

• Familiarity with web development principles or Content Management Systems (CMS) like Contentful.

• Experience in creating custom illustrations, icons, and infographics.

• Proficiency in photo editing and curation.

📝 Enhancement Note: The emphasis on AI tools, project management, vendor management, and specific software like Figma and Contentful points towards a role that requires not only creative talent but also operational proficiency and a systems-thinking approach to design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is paramount, showcasing a diverse range of production and digital design work.

• Demonstrate a keen eye for layout, typography, and visual hierarchy across various applications.

• Include examples of how you have translated creative strategy into tangible brand experiences across different platforms (digital and physical).

• Showcase experience with brand guideline implementation and evolution, illustrating brand consistency in practice.

• Highlight projects that demonstrate effective collaboration with cross-functional teams (e.g., marketing, product) and successful vendor management.

Process Documentation:

• Candidates should be prepared to discuss their process for translating creative briefs into design solutions, emphasizing efficiency and brand alignment.

• Be ready to articulate how you manage design projects from concept to completion, including timelines, stakeholder communication, and quality assurance.

• Demonstrate experience in creating and managing design assets, including digital graphics, illustrations, icons, and photographic elements.

• Explain your approach to working with and managing external vendors, ensuring quality, cost-effectiveness, and adherence to brand standards.

📝 Enhancement Note: For a role like this, the portfolio is a critical tool for demonstrating not just creative skill but also operational capability in executing brand strategies. It should reflect an understanding of how design supports business goals and how processes are managed to achieve consistent, high-quality output.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive hourly or monthly rate commensurate with experience.

• Opportunity to contribute to a leading global trade technology company.

• Exposure to diverse and challenging design projects impacting global commerce.

• Potential for contract extension based on performance and business needs.

Working Hours:

• Standard full-time hours, approximately 40 hours per week, with potential for flexibility depending on project demands and deadlines.

• The role is on-site, requiring presence in the Guadalajara office.

📝 Enhancement Note: This salary range is an estimate for a contract role in Guadalajara, Mexico. It accounts for the senior level, specialized skills, and the tech/B2B industry context. Benefits listed are typical for contract roles, emphasizing project-based compensation and experience gained.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global Trade Technology / Logistics. Flexport operates in a dynamic, high-growth sector that is crucial for global commerce, facing constant evolution due to technological advancements and global events.

Company Size: Flexport is a significant player in the logistics tech space, indicating a structured environment with established processes but also a culture that embraces innovation and rapid scaling.

Founded: Founded in 2013, Flexport has a history of growth and adaptation, suggesting a company that values forward-thinking and agility in its operations and culture.

Team Structure:

• The Senior Brand Designer will likely be part of the Marketing or Creative team, reporting to a Creative Director or Brand Manager.

• This role requires close collaboration with marketing specialists, web developers, product teams, and potentially executive leadership.

Methodology:

• Flexport's approach to design likely emphasizes data-driven decision-making and a user-centric perspective, even for brand assets.

• Processes will focus on scalability and efficiency, ensuring brand consistency across a global operation.

• Collaboration is key, with an emphasis on clear communication and shared ownership of brand integrity.

Company Website: https://www.flexport.com/

📝 Enhancement Note: Flexport operates in a critical, technology-driven industry. The company culture likely reflects a fast-paced, innovative, and collaborative environment where design plays a strategic role in communicating value and driving business growth.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on the execution and operationalization of brand strategy. It requires a high degree of autonomy, expertise, and the ability to manage complex design projects and external resources.

Reporting Structure: The role typically reports to a Creative Lead, Brand Manager, or Director of Marketing, with regular interaction and collaboration with various stakeholders across marketing, product, and executive teams.

Operations Impact: The Senior Brand Designer directly impacts the company's external perception, client engagement, and internal communication effectiveness. High-quality, consistent brand assets are crucial for sales enablement, marketing campaigns, and overall brand equity, contributing significantly to Go-to-Market success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like spatial design, illustration systems, or advanced AI-driven creative workflows.

• Project Leadership: Take the lead on larger, more complex brand initiatives or campaigns, managing the end-to-end design process.

• Vendor Management Expertise: Develop advanced skills in managing creative agencies and freelancers, optimizing for quality, cost, and efficiency.

• Cross-functional Exposure: Gain deeper insight into marketing strategy, product development, and executive communication needs, potentially leading to broader roles in brand strategy or marketing operations.

• Contract-to-Hire Potential: For exceptional performance, there might be an opportunity for the contract role to convert into a full-time position, offering more extensive career pathing within Flexport.

📝 Enhancement Note: While this is a contract role, the "Senior" title and the nature of responsibilities suggest significant operational impact and potential for skill development that can propel a designer's career, especially in areas related to GTM execution and brand system management.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office environment where collaboration and in-person interaction are valued. This suggests a dynamic workspace designed for team synergy.

Office Location(s): Guadalajara, Mexico. This location is a significant hub for talent, offering a vibrant professional community.

Workspace Context:

• Expect a collaborative office setting that fosters creativity and teamwork, with opportunities for direct interaction with colleagues.

• Access to necessary design tools and technology will be provided, including robust software licenses and potentially hardware.

• The environment will likely encourage open communication and feedback, essential for maintaining brand consistency and iterating on creative solutions.

Work Schedule:

• The standard work schedule will likely align with local business hours in Guadalajara, typically around 40 hours per week.

• Given the nature of design and marketing, there may be periods requiring flexibility to meet project deadlines or support time-sensitive campaigns.

📝 Enhancement Note: The on-site requirement in Guadalajara suggests a company that values in-person collaboration, team cohesion, and the benefits of a shared physical workspace for creative output and operational alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Interview: A session where you will present your portfolio, discuss your design process, and answer questions about your experience, particularly regarding brand execution, vendor management, and creative problem-solving. Be prepared to walk through specific case studies.

• Skills Assessment/Design Challenge: Potentially a small design exercise or case study to evaluate your approach to a specific problem relevant to Flexport's brand needs, focusing on speed, creativity, and adherence to brand guidelines.

• Team/Stakeholder Interviews: Meetings with potential team members and key stakeholders (e.g., marketing managers, product leads) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with the hiring manager or senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this role (brand execution, digital design, presentation design, vendor management experience).

• Showcase Process: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the final outcome. Emphasize how you ensured brand consistency and met business objectives.

• Highlight Key Skills: Specifically include examples of your work with Adobe Creative Suite, Figma, presentation tools, and any AI-enhanced creative work.

• Demonstrate Versatility: Include examples across digital platforms, print collateral, and potentially event signage or swag.

• Quantify Impact (if possible): If you can, mention any measurable impact your design work had on marketing campaign performance, sales enablement, or brand perception.

• Be Prepared for Spanish: While the primary language of the role is English, be ready to discuss your work or present aspects of your portfolio in Spanish if needed.

Challenge Preparation:

• Familiarize yourself with Flexport's current brand identity and messaging by exploring their website and marketing materials.

• Think about how you would approach designing for a global logistics tech company, considering its target audiences and competitive landscape.

• Practice articulating your design decisions concisely and persuasively, focusing on how design supports business goals.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to demonstrate not just creative talent but also operational efficiency, strategic thinking, and the ability to manage projects and external resources effectively within a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and illustration. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A collaborative interface design tool, crucial for web design, prototyping, and maintaining design systems.

• Presentation Tools: Expertise in Google Slides is explicitly required. Familiarity with PowerPoint and Keynote is also beneficial for creating executive and sales presentations.

• AI Tools: Familiarity and practical application of AI tools for creative enhancement, ideation, or asset generation.

Analytics & Reporting:

CRM & Automation:

Content Management:

• Contentful: Explicitly mentioned as a preferred skill, indicating potential work with this headless CMS for managing web content and design assets.

📝 Enhancement Note: The technology stack emphasizes core design software, collaborative platforms, and emerging AI tools, reflecting a modern creative operation that values efficiency, scalability, and integrated workflows.

👥 Team Culture & Values

Operations Values:

• Global Trade Forward: A core value likely emphasizing innovation and progress in making global commerce easier. Designers are expected to contribute visually to this mission.

• Customer Centricity: Design should always consider the end-user experience, whether it's a client interacting with the website or an employee using a presentation.

• Data-Driven: While a design role, decisions should ideally be informed by data on how visuals impact engagement and conversions.

• Efficiency & Speed: Given the fast-paced industry and contract nature, a value on delivering high-quality work efficiently is crucial.

• Collaboration: Teamwork and cross-functional partnership are essential for ensuring brand consistency and achieving shared goals.

Collaboration Style:

• Cross-functional Integration: The designer will work hand-in-hand with marketing, product, and sales teams, requiring strong communication and an understanding of diverse departmental needs.

• Feedback Loops: An open culture for constructive feedback on designs is likely, facilitating iteration and improvement.

• Shared Ownership: A sense of collective responsibility for the brand's visual integrity across all touchpoints.

• Agile Principles: Potentially adopting agile methodologies for design sprints and project management to ensure rapid delivery.

📝 Enhancement Note: The culture at Flexport, particularly within its creative and marketing functions, likely emphasizes innovation, collaboration, and a results-oriented approach, aligning with the dynamic nature of the global trade industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a unified brand identity across a vast range of applications, from digital to physical event spaces, while meeting varied stakeholder requests.

• Pace of a Fast-Growing Tech Company: Adapting quickly to evolving business priorities and market dynamics, requiring rapid iteration and design delivery.

• Managing External Vendors Effectively: Overseeing the quality and brand alignment of work produced by external designers, requiring clear communication and strong project management.

• Integrating AI Seamlessly: Leveraging AI tools without compromising brand integrity or originality, and staying ahead of technological advancements.

• Working on a Contract Basis: Navigating project scope, deadlines, and potential uncertainty inherent in temporary positions.

Learning & Development Opportunities:

• Deep Dive into Global Trade: Gaining industry-specific knowledge that can inform more impactful design solutions.

• Advanced Brand System Management: Enhancing skills in creating and maintaining scalable design systems for a complex organization.

• Cross-functional Project Exposure: Learning about marketing strategies, product development, and executive communication challenges from other departments.

• Vendor Management Skills: Developing robust skills in managing external creative partners, a valuable asset for any senior designer.

• AI in Creative Workflows: Becoming proficient in leveraging cutting-edge AI tools for design efficiency and innovation.

📝 Enhancement Note: The challenges in this role are typical of senior creative positions in fast-paced tech environments, offering significant opportunities for professional growth in specialized areas of design execution and operational management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a comprehensive brand asset, from initial concept to final delivery. How do you ensure brand consistency throughout?"

• "Walk us through a project where you managed external design vendors. What were the key challenges, and how did you ensure the deliverables met your standards and brand guidelines?"

• "How have you used AI tools to enhance your design process or outputs? Can you provide a specific example?"

• "Describe a time you had to balance competing stakeholder requests while maintaining brand integrity. How did you navigate this?"

Company & Culture Questions:

• "Based on what you've seen of Flexport, how would you approach designing visual assets that resonate with our target audience of global businesses?"

• "How do you stay updated on design trends, particularly in the tech and B2B space?"

• "Describe your ideal collaboration style when working with marketing and product teams."

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, starting with an overview of your experience and then diving into 3-5 selected case studies.

• Tell a Story: For each case study, outline the problem, your role, your process, the solution, and the outcome. Emphasize your strategic thinking and problem-solving skills.

• Highlight Operations: Clearly articulate your involvement in production, vendor management, and execution. Showcase how you ensure scalability and consistency.

• Showcase Tools: Point out how you utilized specific tools like Figma, Adobe Suite, and AI in your projects.

• Be Ready for Spanish: Prepare to discuss at least one project or element of your work in Spanish.

• Engage and Discuss: Treat it as a conversation, inviting questions throughout or at the end. Be prepared to elaborate on any aspect of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational proficiency, project management skills, and the ability to work effectively within a GTM-focused team.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Ensure your portfolio is tailored to highlight relevant projects, showcasing your experience in brand execution, digital design, presentation design, and any vendor management experience.

• Resume Optimization: Update your resume to clearly list your proficiency in required tools (Adobe Creative Suite, Figma, Google Slides, AI tools) and emphasize your 5-7 years of experience in brand/visual design, especially within tech or B2B environments.

• Interview Preparation: Practice articulating your design process, project management approach, and experience with vendor collaboration. Prepare specific examples to answer potential interview questions related to brand consistency, AI integration, and cross-functional teamwork. Be ready to present your portfolio effectively.

• Company Research: Thoroughly research Flexport's mission, values, and current brand presence. Understand their position in the global trade industry and how your design skills can contribute to their Go-to-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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