Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rocky Mountain ATV/MC

Location: Payson, Utah, United States

Job Type: Full-time

Category: Marketing / Creative

Date Posted: April 07, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develops and executes creative visual assets for integrated marketing campaigns across digital and physical channels.

• Manages the end-to-end design process for various collateral, ensuring brand consistency and aesthetic appeal.

• Collaborates cross-functionally with eCommerce, Brands, and Social Media teams to deliver impactful design solutions.

• Leverages proficiency in Adobe Creative Suite and basic HTML/CSS to create engaging web content and marketing materials.

• Contributes to the overall brand narrative and merchandising strategy through innovative design and product research.

📝 Enhancement Note: This role is positioned within the Marketing department, reporting to the Marketing/Creative Director. The focus is on creating visual collateral for both online and offline merchandising and branding. The inclusion of "website functionality mockups" and collaboration with "eCommerce team members" suggests a strong digital component, requiring an understanding of user experience (UX) principles in design.

📈 Primary Responsibilities

• Design and produce product infographics for on-site and Amazon listings, enhancing product visibility and comprehension.

• Create visually appealing and informative banners for company websites to drive traffic and promote key initiatives.

• Develop landing pages and sales pages for product launches, seasonal sales, and special promotional events, collaborating with eCommerce and Brand departments.

• Design and code email blast campaigns, combining visual elements with basic HTML for effective direct marketing.

• Generate logos, icons, and other branding assets to support marketing campaigns and overall brand identity development.

• Assist with apparel design, packaging artwork, and signage for activation teams and showrooms to ensure consistent brand representation.

• Support the RMFantasySX team by producing and scheduling necessary visual assets for their platform.

• Collaborate with the Social Media Specialist to create compelling imagery for various social media platforms.

• Work with eCommerce team members to develop custom, targeted email graphics that resonate with specific customer segments.

• Occasionally contribute to mockups for new website functionality, providing design input for user interface improvements.

• Perform other assigned duties as required to support the marketing and creative objectives of the organization.

📝 Enhancement Note: The responsibilities indicate a need for versatility, covering everything from detailed product infographics and web banners to broader branding initiatives like apparel and signage. The requirement to work with "multiple teams including eCommerce team members and Brands department employees" highlights the importance of strong cross-functional communication and understanding of different departmental needs.

🎓 Skills & Qualifications

Education: Associate's degree in Graphic Design or a related field, or equivalent work experience.

Experience: 2-5 years of professional graphic design experience, with a strong portfolio demonstrating a range of creative work.

Required Skills:

• High proficiency in Adobe Creative Suite: Photoshop, Illustrator, Adobe XD, and InDesign.

• Basic HTML and CSS skills for web content creation and email marketing.

• Proficient computer skills and advanced file management capabilities (experience with both Mac and Windows operating systems).

• Excellent written and verbal communication skills for effective collaboration and stakeholder engagement.

• Strong time-management skills with the ability to handle multiple requests and manage project timelines efficiently.

• Functional knowledge and capability with Microsoft Office Suite: Outlook, Excel, Teams, SharePoint, and Word.

• Strong interpersonal, communication, and collaborative skills essential for team-based projects.

• Outstanding analytical, organizational, project management, and time management capabilities.

Preferred Skills:

• Knowledge of the off-road motorsports industry.

• Experience with UX/UI design principles and their application in web functionality mockups.

• Familiarity with content management systems (CMS) or eCommerce platforms.

• Ability to adapt and develop solutions for changing responsibilities and evolving business needs.

📝 Enhancement Note: The requirement for "basic HTML and CSS skills" combined with "website functionality mockups" and "eCommerce team members" collaboration points towards a blend of graphic design and front-end web development understanding. Candidates with experience in digital marketing design and an awareness of conversion optimization principles will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, including digital assets (web banners, landing pages, email graphics), branding (logos, apparel), and product-related visuals (infographics, packaging).

• Demonstrations of proficiency in Adobe Creative Suite tools, with examples that highlight creative problem-solving and adherence to brand guidelines.

• Case studies or specific project examples that illustrate the candidate's ability to translate marketing objectives into compelling visual communications.

Process Documentation:

• Examples of workflow management for design projects, demonstrating how tasks are organized, prioritized, and executed to meet deadlines.

• Documentation of collaborative processes, showing how feedback from stakeholders (e.g., eCommerce, Brands) was incorporated into design revisions.

• Visualizations or explanations of how design assets were optimized for different platforms (e.g., web, Amazon, social media), including considerations for file size and resolution.

• Case studies that detail the impact of design work on key metrics, such as click-through rates for email campaigns or conversion rates for landing pages.

📝 Enhancement Note: The emphasis on "website functionality mockups" and collaboration with "eCommerce team members" suggests that a portfolio demonstrating understanding of user experience (UX) and user interface (UI) design, particularly within a digital commerce context, would be highly beneficial. Portfolio pieces that show how design directly influenced sales or user engagement would be particularly strong.

💵 Compensation & Benefits

Salary Range: $50,000 - $70,000 annually (Estimated based on location, experience level, and industry standards for Graphic Designers in Utah).

Benefits:

• Employee Stock Ownership Program (ESOP): Opportunity to become an owner of the company, sharing in its success.

• Competitive compensation with regular performance-based bonuses.

• Comprehensive educational support: Excellent tuition reimbursement, graduation bonus, and zero-interest education loans for all employees.

• On-site amenities: Delicious cafeterias offering discounted meals for employees.

• Health & Wellness: Excellent Medical, Dental, Vision, and Voluntary Life insurance plans; Wellness programs and subsidized local gym membership.

• Retirement savings: 401K plan with a company match.

• Paid Time Off (PTO) and holiday pay for work-life balance.

• Lifestyle perks: Motorsport and wellness race/participation reimbursements; Generous employee discount on a wide range of products.

• Professional Growth: Career advancement opportunities and ongoing professional development.

Working Hours: Standard 40-hour work week, typically Monday through Friday.

📝 Enhancement Note: The provided salary range is an estimate for a Graphic Designer role with 2-5 years of experience in Payson, Utah. This estimate is based on industry benchmarks for creative professionals in similar mid-sized markets and accounts for the comprehensive benefits package offered, particularly the ESOP and extensive educational support, which can increase the overall compensation value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Powersports retail and distribution, with in-house manufacturing and content creation capabilities.

Company Size: Over 500 employees.

Founded: Over 35 years ago.

Team Structure:

• The Graphic Designer will be part of the Marketing department, reporting directly to the Marketing/Creative Director.

• This department likely includes specialists in areas such as eCommerce, content creation, social media, and brand management, fostering a collaborative environment.

Methodology:

• Emphasis on creating visually engaging collateral for both online and offline merchandising and branding.

• Data-driven approach to design, evidenced by the creation of product infographics, landing pages for sales events, and email blasts, which are typically measured for performance.

• Collaborative methodology, working closely with eCommerce, Brands, and Social Media teams to ensure cohesive marketing efforts.

• Focus on continuous improvement and adaptation, with the ability to accommodate evolving business needs and responsibilities.

Company Website: [Rocky Mountain ATV/MC Company Website URL - if available, otherwise use domain_derived]

📝 Enhancement Note: As a 100% Employee-Owned Organization (ESOP), Rocky Mountain ATV/MC likely fosters a culture of shared ownership, accountability, and teamwork. This structure often translates into a highly engaged workforce focused on collective success and long-term growth, which can be a significant motivator for employees.

📈 Career & Growth Analysis

Operations Career Level: This role is considered a mid-level Graphic Designer position, requiring a solid foundation of design skills and practical experience. It involves creating core marketing assets and collaborating with various teams, indicating a significant contribution to the company's visual strategy.

Reporting Structure: The Graphic Designer reports directly to the Marketing/Creative Director. This provides a clear line of management and mentorship within the creative team.

Operations Impact: The Graphic Designer's work directly influences customer perception, brand recognition, and sales conversion rates through visually compelling website content, marketing materials, and product presentations. Their output is critical for the success of online merchandising, product launches, and overall brand building efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as UX/UI design for web mockups, advanced digital illustration, or motion graphics.

• Industry Expertise: Develop specialized knowledge within the powersports industry, understanding its unique visual language and consumer preferences.

• Leadership Potential: With proven performance and expanded responsibilities, potential to move into Senior Graphic Designer roles, team lead positions, or even Art Director roles within the growing marketing department.

• Cross-Departmental Exposure: Gain insights into eCommerce operations, product development, and brand strategy through cross-functional collaboration, opening doors to broader marketing roles.

📝 Enhancement Note: The company's emphasis on "Career advancement, professional development, and opportunities to grow" coupled with an ESOP structure suggests a strong commitment to employee development. For a Graphic Designer, this could mean opportunities to lead design initiatives, mentor junior designers, or transition into roles with greater strategic input, especially within the dynamic eCommerce and digital marketing landscape of the powersports industry.

🌐 Work Environment

Office Type: The role is based on-site at the company's facilities in Payson, Utah. This suggests a traditional office environment with dedicated workspaces.

Office Location(s): 1551 American Way, Payson, UT 84651. This location is likely a hub for various company operations, including marketing, eCommerce, and potentially distribution/logistics.

Workspace Context:

• A collaborative workspace environment is implied, with the designer working within a team and frequently interacting with other departments (eCommerce, Brands, Social Media).

• Access to necessary design tools and technology, including high-performance computers and the full Adobe Creative Suite, is expected.

• The opportunity for regular interaction with colleagues facilitates idea exchange and ensures alignment on creative projects.

Work Schedule: The standard work schedule is 40 hours per week, typically Monday through Friday, aligning with typical business operations.

📝 Enhancement Note: While the description emphasizes an on-site role, the mention of "onsite cafeterias with discounted meals" and "wellness programs and subsidized local gym membership" points to a company that invests in employee well-being and provides amenities to enhance the on-site work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio submission for essential qualifications.

• Technical Assessment/Portfolio Review: Candidates will likely present their portfolio to the Marketing/Creative Director and potentially other team members. This stage assesses design skills, creativity, technical proficiency (Adobe Suite, HTML/CSS), and understanding of design principles. Be prepared to discuss your design process, challenges faced, and solutions implemented.

• Skills-Based Challenge: A practical design exercise may be assigned to evaluate problem-solving skills, creativity under pressure, and ability to meet specific project requirements within a given timeframe. This could involve creating a banner, email graphic, or product infographic.

• Behavioral/Cultural Fit Interview: Discussion with hiring managers and potential team members to assess communication skills, collaboration style, adaptability, and alignment with the company's values and culture, particularly its employee-ownership ethos.

• Final Interview: Potentially with higher-level management to discuss strategic fit and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize work that showcases skills in digital design (web banners, landing pages, email), branding, and product visuals. Include examples that demonstrate your proficiency with Adobe Photoshop, Illustrator, and Adobe XD.

• Highlight Process: For each project, be ready to explain your design process, the problem you were solving, your creative approach, the tools you used, and the outcome. If applicable, include examples of how your designs contributed to business goals (e.g., increased engagement, conversions).

• Showcase Digital Skills: Include examples of basic HTML/CSS implementation if possible, such as custom email templates or simple web page layouts. This directly addresses a key requirement.

• Tailor to RM-ATV: Research Rocky Mountain ATV/MC's current branding, website, and marketing campaigns. Highlight projects that demonstrate an understanding of the motorsports industry or similar retail environments.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge instructions. Clarify any ambiguities before starting.

• Focus on Core Skills: Be prepared to demonstrate proficiency in Adobe Photoshop and Illustrator, as these are central to the role.

• Consider the Audience: Think about who the final design is intended for (e.g., website visitors, email subscribers, Amazon shoppers) and tailor your approach accordingly.

• Time Management: Allocate your time effectively to ensure you can complete the core requirements of the challenge. It's often better to deliver a solid, complete concept than an unfinished, overly ambitious one.

• Articulate Your Decisions: Be ready to explain your design choices, color palette, typography, and layout decisions, linking them back to the project brief and business objectives.

📝 Enhancement Note: The emphasis on "basic HTML and CSS skills" and "email creation" means that portfolio pieces and potential design challenges should ideally demonstrate this capability. Candidates who can show not just the visual design but also an understanding of how it translates into functional web or email code will have a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced proficiency), Illustrator (advanced proficiency), Adobe XD (high proficiency), InDesign (high proficiency). These are critical for all design tasks, from image manipulation and vector graphics to UI/UX mockups and print collateral.

• Mac and Windows OS: Proficiency in both operating systems for file management and general computer use.

Analytics & Reporting:

• Basic HTML/CSS: For email creation and potentially minor web page adjustments.

• eCommerce Platform Knowledge (Implied): Familiarity with platforms like Shopify, Magento, or custom eCommerce solutions may be beneficial for understanding website functionality and content placement.

CRM & Automation:

• Microsoft Office Suite: Outlook (for communication and scheduling), Excel (for data handling, potentially for product research or basic tracking), Teams (for internal communication and collaboration), SharePoint (for document management), Word (for documentation and basic text editing).

📝 Enhancement Note: The explicit mention of "basic HTML and CSS skills" and "email creation" suggests that while advanced coding isn't required, a foundational understanding of how designs are implemented on the web and in email marketing platforms is essential. Experience with email marketing platforms like Mailchimp or similar would be a plus.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across departments, particularly with eCommerce, Brands, and Social Media teams, to achieve shared marketing goals.

• Ownership & Accountability: As an employee-owned company (ESOP), there's likely a culture of taking responsibility for one's work and contributing to the overall success of the organization.

• Passion for Motorsports: A shared enthusiasm for the industry is a key cultural element, creating a more engaging and motivating work environment for employees.

• Customer Focus: Creating visually appealing and informative assets that enhance the customer experience and drive sales.

• Innovation & Adaptability: Willingness to embrace new design trends, technologies, and evolving business needs.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with various teams, requiring clear communication, responsiveness, and the ability to translate diverse needs into effective design solutions.

• Feedback-Driven: Openness to receiving and incorporating feedback from the Marketing/Creative Director and other stakeholders to refine designs.

• Proactive Communication: Maintaining open lines of communication to keep projects on track and to proactively address any design challenges or requirements.

• Team Support: Working within a team of designers suggests a supportive environment where knowledge sharing and mutual assistance are encouraged.

📝 Enhancement Note: The ESOP structure strongly implies a culture of mutual respect, shared goals, and a collective drive for company success. This often translates into a more supportive and collaborative atmosphere where employees feel valued and empowered to contribute their best work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Effectively managing a diverse workload with varying deadlines and priorities from different departments. This requires strong organizational and time-management skills.

• Translating Technical Concepts Visually: Simplifying complex product features or technical specifications into easily understandable and appealing infographics or web graphics.

• Maintaining Brand Consistency: Ensuring all design outputs adhere to established brand guidelines while also being innovative and engaging for specific campaigns.

• Adapting to Evolving Digital Trends: Staying current with the latest design software features, web technologies (like HTML/CSS for web/email), and digital marketing best practices to ensure designs remain effective.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe XD for UI/UX design or explore other relevant design software.

• Digital Marketing & eCommerce Trends: Learning how design impacts conversion rates, user experience, and online sales through collaboration with the eCommerce team.

• Industry-Specific Design: Developing a nuanced understanding of visual communication within the powersports industry, which can lead to specialized career paths.

• Mentorship: Learning from the Marketing/Creative Director and other experienced team members to refine design skills and career trajectory.

📝 Enhancement Note: The challenge of "Adapting to Evolving Digital Trends" is particularly relevant given the requirement for basic HTML/CSS and the focus on digital collateral. This presents a growth opportunity to become more versatile in digital design, bridging the gap between pure graphic design and front-end web development within the marketing context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and manage your time effectively?" (Assesses organizational and time-management skills.)

• "Walk us through a design project where you had to translate complex product information into a clear and engaging visual (e.g., an infographic or landing page). What was your process and what was the outcome?" (Evaluates problem-solving, creative process, and ability to communicate technical details visually.)

Company & Culture Questions:

• "What interests you about Rocky Mountain ATV/MC, and how do you see your design skills contributing to our mission as an employee-owned company?" (Gauges interest in the company and understanding of its unique structure.)

• "Describe your experience working collaboratively with non-design team members, such as those in eCommerce or marketing." (Assesses interpersonal and teamwork skills.)

Portfolio Presentation Strategy:

• Storytelling: For each project, frame it as a story: the challenge, your approach, the solution, and the results. Emphasize your role and contributions.

• Highlight Relevant Skills: Showcase projects that demonstrate your proficiency in Adobe Photoshop, Illustrator, and Adobe XD. For web/email designs, clearly articulate your role in HTML/CSS implementation or collaboration if applicable.

• Quantify Impact: Where possible, use data or metrics to show the success of your designs (e.g., increased click-through rates, improved conversion, positive customer feedback).

• Address Company Needs: Connect your portfolio pieces back to the requirements of the Graphic Designer role at Rocky Mountain ATV/MC, such as creating banners, landing pages, and infographics.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges, and how you handle feedback.

📝 Enhancement Note: Given the requirement for basic HTML/CSS and the focus on digital assets, ensure your portfolio presentation addresses how your designs are implemented online. If you have examples of emails you designed and coded, or landing pages you contributed to, prioritize those. Be ready to discuss the practical application of your design skills in a digital marketing context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Customize your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, HTML/CSS, digital design, branding, and collaborative project management. Use keywords from the job description.

• Prepare your Portfolio: Curate a digital portfolio that showcases your strongest and most relevant graphic design work, including examples of web banners, landing pages, email designs, infographics, and branding assets. Ensure it is easily accessible via a link.

• Practice your Presentation: Rehearse presenting your portfolio, focusing on explaining your design process, problem-solving approach, and the impact of your work. Be ready to discuss specific projects in detail.

• Research the Company: Familiarize yourself with Rocky Mountain ATV/MC's brand, products, target audience, and recent marketing efforts. Understand their position as an employee-owned company and what that means for their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.