Konsultuppdrag | Principal UX Designer

📍 Job Overview

Job Title: Principal UX Designer (Konsultuppdrag)

Company: Senterprise (On behalf of a client)

Location: Stockholm, Sweden

Job Type: Full-Time, Consultancy Contract

Category: User Experience (UX) Design / Game Design

Date Posted: April 20, 2026

Experience Level: Principal / Senior (10+ years implied)

Remote Status: Hybrid (3 days on-site in Stockholm)

🚀 Role Summary

• Spearhead the design of engaging and innovative user experiences for millions of players in the mobile gaming space, with a focus on free-to-play (F2P) titles.

• Drive the creation of scalable game systems and features that balance player delight with strategic business objectives.

• Translate complex user insights, product strategy, and data analytics into compelling, player-centric design solutions.

• Develop and maintain comprehensive UX documentation to ensure clear communication of vision, mechanics, and features across cross-functional teams.

• Identify and propose novel design solutions to enhance player engagement and retention, particularly within game economies.

📝 Enhancement Note: While the title is "Principal UX Designer," the description strongly implies a specialization in Game UX Design, with specific mention of "free-to-play mobile games," "game economy design," and "player psychology." The "Consultancy Contract" aspect means this role is for a fixed period, likely 12 months, and managed through Senterprise. The "100%" indicates a full-time commitment.

📈 Primary Responsibilities

• Collaborate closely with Product Managers, Insights Analysts, Game Designers, Art Directors, and UI Designers to conceptualize and build new features that align with overarching strategic and business goals.

• Architect, design, and prototype innovative game mechanics and systems that foster deep player engagement and create lasting depth within the game experience.

• Produce and meticulously maintain clear, structured UX documentation, including user flows, wireframes, and design specifications, to effectively communicate vision, mechanics, and feature sets to the development team and stakeholders.

• Proactively identify opportunities within the problem and opportunity space, and articulate compelling pitches for new design solutions aimed at elevating the player experience and driving key performance indicators (KPIs).

• Synthesize user insights, analytical data, and product strategy into cohesive and impactful player-facing experiences that effectively address player pain points and enhance overall game enjoyment.

• Design, scale, and optimize the game's economy system to ensure a robust incentive structure that encourages player return and sustained engagement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution (prototyping, documentation), and analytical acumen. The emphasis on "game economy design" and "scalable systems" suggests a need for a designer who can think holistically about long-term player retention and monetization strategies within the F2P context.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field is typically expected, though equivalent practical experience in a senior design role will be highly valued.

Experience: A minimum of 10 years of progressive experience in User Experience (UX) Design is strongly implied by the "Principal" title and the complexity of the responsibilities. This should include significant experience in designing for complex systems and digital products, with a strong preference for specialized experience in mobile gaming.

Required Skills:

• Profound understanding of UX design methodologies, principles, and best practices, with proficiency in industry-standard design tools (e.g., Figma, Sketch, Adobe XD).

• Strong grasp of UI design principles and their direct impact on user experience and player engagement within a gaming context.

• Exceptional communication, presentation, and interpersonal skills, with a proven ability to thrive and collaborate effectively within fast-paced, cross-functional team environments.

• Solid analytical and problem-solving skills, with demonstrated experience leveraging player data, user insights, and A/B testing results to inform and validate design decisions.

• A demonstrated, genuine interest in a data-informed and insights-driven design approach.

• A deeply ingrained player-first mindset, coupled with a demonstrable passion for creating fun, engaging, and meaningful interactive experiences.

• A keen interest in and comprehensive understanding of mobile games, with a particular focus on the nuances of free-to-play (F2P) design principles and player retention strategies.

• Proven ability to rapidly prototype ideas, concepts, and user flows to effectively communicate design intentions and gather feedback.

Preferred Skills:

• Specialized experience in Game Economy Design, including the creation of in-game currencies, progression systems, and reward structures.

• In-depth understanding of game monetization strategies and their ethical implementation within F2P models.

• Knowledge of Player Psychology, behavioral economics, and motivational design principles as applied to gaming.

• Experience with game analytics platforms and interpreting complex player behavior data.

• Familiarity with agile development methodologies and working within iterative design cycles.

📝 Enhancement Note: The "Principal" title suggests that candidates should be ready to lead design efforts, mentor junior designers, and influence product strategy. The "Bonus" skills are highly desirable and could significantly differentiate candidates, especially "Game Economy Design," which is explicitly mentioned in the responsibilities. The required experience level is high, indicating a need for seasoned professionals who can operate autonomously.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record of successful UX/UI design for complex digital products, with a significant emphasis on mobile gaming or comparable interactive entertainment.

• Case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact on user engagement, retention, or business goals.

• Examples showcasing your ability to design scalable systems and features that contribute to long-term player engagement and game depth.

• Prototypes or interactive demonstrations that effectively communicate user flows, core mechanics, and innovative design solutions.

Process Documentation:

• Examples of clear, structured UX documentation, such as user flow diagrams, wireframes, mockups, and detailed specifications, that effectively communicate design intent to development teams and stakeholders.

• Documentation demonstrating how you've managed design iterations, incorporated feedback, and maintained design consistency across a project lifecycle.

• Evidence of your approach to documenting and evolving complex game systems, such as economy or progression systems.

📝 Enhancement Note: For a Principal-level role, the portfolio should not only showcase design execution but also strategic thinking, problem-solving abilities, and the capacity to influence product direction. The emphasis on "systems" and "economy" means showcasing how designs contribute to the long-term health and engagement of a game.

💵 Compensation & Benefits

Salary Range: For a Principal UX Designer on a 12-month consultancy contract in Stockholm, Sweden, with 10+ years of experience, the estimated gross hourly rate would typically range from 700 SEK to 1000 SEK. This translates to an approximate monthly gross income of 120,000 SEK to 175,000 SEK, depending on the specific client, project scope, and the consultant's negotiation skills.

Benefits: As this is a consultancy contract facilitated by Senterprise, benefits are typically managed through the consultant's own company or through Senterprise's framework. Standard offerings may include:

• Competitive hourly/daily rate reflecting senior-level expertise.

• Potential for contract extension based on performance and client needs.

• Access to Senterprise's network and future project opportunities.

• Possible inclusion in Senterprise's consultant network events or professional development resources.

• Standard Swedish statutory benefits (pension, insurance) would apply as per contract terms and individual agreements.

Working Hours: The role requires a 100% commitment, translating to approximately 40 hours per week. While the core hours are standard, there may be flexibility depending on project deadlines and team needs, with the expectation of delivering on project milestones effectively.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior/principal-level IT consultants in Stockholm, Sweden, considering the specialized nature of UX design within the gaming industry. It's crucial for candidates to understand that this is a contract role, and compensation structures can vary. Candidates are advised to discuss specific payment terms, invoicing, and any associated benefits or insurances directly with Senterprise.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the Gaming Industry, specifically focusing on Mobile Games and Free-to-Play (F2P) models. This industry is characterized by rapid innovation, a strong emphasis on player engagement and retention, data-driven decision-making, and a passionate, often collaborative, and creative work environment.

Company Size: Senterprise is described as a leading recruitment company. The actual client company's size is not specified but is implied to be of a scale that supports "millions of players," suggesting a medium to large-sized game development studio or publisher. This scale typically means established processes, dedicated teams for various functions, and significant resources for game development.

Founded: The founding date of the client company is not provided. However, Senterprise has a history indicated by their website and mission statement, positioning themselves as an established player in IT recruitment.

Team Structure:

• The Principal UX Designer will be part of a cross-functional team, collaborating closely with Product Managers, Game Designers, UI Designers, Art Directors, and Insights Analysts. This structure is typical in game development, fostering a holistic approach to game creation.

• The reporting structure will likely involve a Design Lead or a Product Lead, with the Principal Designer expected to operate with a high degree of autonomy and provide design leadership within their domain.

Methodology:

• Data Analysis and Insights: The team relies heavily on player data and user insights to guide design decisions and validate hypotheses.

• Workflow Planning and Optimization: Emphasis is placed on efficient design processes, iterative development, and continuous improvement of game systems and features.

• Automation and Efficiency: While not explicitly stated for design, the broader context of game development often involves leveraging tools and processes for efficiency, especially in areas like prototyping and documentation.

Company Website: https://jobb.senterprise.se and www.senterprise.se

📝 Enhancement Note: Understanding the client's position within the F2P mobile gaming market is crucial. This sector demands a deep understanding of player psychology, retention mechanics, and monetization strategies. The "Principal" role suggests a need for someone who can not only execute but also strategize and potentially mentor others within this competitive landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Principal level within the UX Design discipline, specifically tailored for the gaming industry. This signifies a senior individual contributor role with significant autonomy, strategic influence, and a focus on complex problem-solving. A Principal UX Designer is expected to tackle the most challenging design problems, set design direction, and contribute to the overall product vision.

Reporting Structure: The Principal UX Designer will likely report to a Head of Design, Design Director, or a senior Product Manager. They will work within a matrixed structure, collaborating extensively with peers across product, engineering, art, and analytics.

Operations Impact: The impact of this role is direct and substantial. By designing engaging, player-first experiences and optimizing game economies, the Principal UX Designer will directly influence player retention, acquisition, monetization, and overall player satisfaction. This, in turn, drives key business metrics and the commercial success of the game.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in game economy design, player psychology, and F2P monetization strategies, becoming a recognized authority in these specialized areas.

• Industry Conference and Certification Participation: Opportunities to attend relevant industry events (e.g., GDC, UX specific conferences) and potentially pursue certifications in specialized design or analytics areas.

• Operations Mentorship and Leadership: Take on a mentorship role for junior designers, contribute to design system development, and influence the broader design culture and strategy within the client organization. Depending on performance and interest, there could be pathways towards lead designer or management roles in future engagements.

📝 Enhancement Note: The "Principal" title implies leadership potential, even in an individual contributor role. Candidates should be prepared to discuss how they've influenced design strategy and mentored others. The growth opportunities are geared towards specialization within the gaming UX domain, which is highly valuable in this niche industry.

🌐 Work Environment

Office Type: The work arrangement is Hybrid, requiring 3 days per week on-site in Stockholm. This suggests a modern office environment designed to foster collaboration, creativity, and team cohesion. The remaining 2 days can be worked remotely.

Office Location(s): The primary office location is Kungsgatan 62, Stockholm, 111 22, Sweden. This central Stockholm address is likely well-connected by public transport, making it accessible for daily commutes.

Workspace Context:

• The workspace is expected to be conducive to creative work, with collaborative zones for team meetings, brainstorming sessions, and individual focused work.

• Access to necessary design tools, software, and potentially high-performance hardware for prototyping and visualization will be provided.

• Opportunities for direct interaction with a diverse, cross-functional team, fostering a dynamic and collaborative atmosphere essential for game development.

Work Schedule: The role is full-time (100%), with a standard 40-hour work week. While core hours will apply, the hybrid nature may offer some flexibility in structuring the remote days, provided project deliverables and team collaboration needs are met.

📝 Enhancement Note: The hybrid model indicates a balance between the benefits of in-person collaboration (crucial for creative fields like game design) and the flexibility of remote work. Candidates should be comfortable with regular on-site presence in Stockholm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A preliminary call with Senterprise to assess basic qualifications, experience, and fit for a consultancy role.

• Hiring Manager/Team Interview: A more in-depth discussion with the client's hiring manager and potentially key team members (e.g., Design Lead, Product Manager). This stage will focus on your experience, design philosophy, and approach to game design challenges.

• Portfolio Review & Case Study Presentation: You will be asked to present your portfolio, highlighting relevant projects, and potentially walk through a specific case study demonstrating your problem-solving process, design decision-making, and impact.

• Design Challenge (Potential): Depending on the client's process, you might be given a small design challenge or a take-home assignment to assess your skills in a practical context.

• Final Interview: A concluding interview, possibly with a more senior stakeholder, to finalize cultural fit and confirm alignment on expectations.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in mobile gaming, F2P mechanics, system design, and economy design. Highlight your role and contributions clearly.

• Tell a Story: For each case study, structure your presentation to explain the problem, your process (research, ideation, prototyping, testing), your design decisions, and the quantifiable results or learnings.

• Focus on Impact: Emphasize how your designs solved player problems, improved engagement, retention, or contributed to business objectives. Use data and metrics whenever possible.

• Showcase Scalability: Highlight examples where your designs were part of scalable systems or contributed to long-term game depth.

• Be Prepared for Technical Questions: Expect questions about your tool proficiency, design methodology, and how you handle feedback and iteration.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully grasp the game's genre, target audience, and business goals.

• Focus on Process: Demonstrate your thought process, not just the final solution. Explain your assumptions, trade-offs, and how you'd validate your design.

• Time Management: Be mindful of any time constraints provided for the challenge and your presentation.

• Articulate Your Strategy: Clearly explain your design strategy and how it aligns with the business and player objectives.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to discuss their design decisions in detail, especially concerning F2P mechanics and game economies. The hybrid nature of the role means they'll also be assessed on their ability to collaborate effectively in both remote and in-person settings.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Proficiency is expected in industry-standard tools such as Figma, Sketch, or Adobe XD for wireframing, prototyping, and UI design.

• Prototyping Tools: Beyond design software, experience with dedicated prototyping tools (e.g., InVision, Principle, ProtoPie) may be beneficial for creating interactive user flows and feature demonstrations.

• Documentation Tools: Experience with tools like Confluence, Notion, or similar platforms for creating and maintaining clear UX documentation, design specifications, and process guides.

Analytics & Reporting:

• Game Analytics Platforms: Familiarity with platforms commonly used in game development (e.g., Firebase Analytics, Unity Analytics, GameAnalytics, or proprietary tools) for understanding player behavior, engagement metrics, and performance.

• Data Visualization Tools: While not strictly required, experience with tools like Tableau, Power BI, or Looker can be advantageous for interpreting and presenting data insights.

CRM & Automation:

• While not directly a CRM role, understanding how player data is managed and how features might integrate with backend systems or player management tools could be beneficial.

• Experience with project management tools like Jira, Asana, or Trello is common in cross-functional development environments.

📝 Enhancement Note: The core requirement is strong UX/UI design and prototyping skills. Familiarity with game analytics and documentation tools is also highly relevant, given the responsibilities. Candidates should be ready to discuss their experience with specific tools and how they leverage them to achieve design outcomes.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A fundamental value that drives all design decisions, ensuring that player experience, fun, and engagement are prioritized.

• Data-Driven Decision Making: Valuing insights derived from player data and user research to inform and validate design choices, moving beyond purely subjective preferences.

• Collaboration and Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are encouraged and expected.

• Innovation and Experimentation: Encouraging the exploration of new ideas, creative solutions, and a willingness to experiment with novel game mechanics and systems.

• Efficiency and Scalability: Designing solutions that are not only engaging but also technically feasible, scalable, and maintainable within the game's architecture.

Collaboration Style:

• Integrated Cross-Functional Teams: The primary collaboration style is through integrated teams where designers work hand-in-hand with product, engineering, art, and analytics.

• Iterative Feedback Loops: A culture of continuous feedback, where designs are shared early and often, and iteration is a core part of the development process.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from player data, and insights across disciplines to elevate the collective understanding and skill level of the team.

📝 Enhancement Note: The culture described is typical of successful game development studios, emphasizing teamwork, data, and player focus. Candidates should demonstrate an understanding of and alignment with these values, particularly the ability to work effectively in a fast-paced, collaborative environment where iteration is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Delight with Business Goals: The perpetual challenge in F2P gaming is creating an experience that is both deeply engaging for players and commercially viable, requiring careful design of economies and monetization.

• Designing for Scale and Longevity: Creating systems that remain engaging and balanced for millions of players over extended periods, evolving with player behavior and new content.

• Rapid Iteration and Feedback Incorporation: Navigating the fast-paced development cycle of mobile games, requiring quick design iterations and effective incorporation of feedback from multiple sources.

• Staying Ahead of Trends: The mobile gaming market is highly competitive and rapidly evolving; continuously adapting to new player expectations, technologies, and design trends is essential.

Learning & Development Opportunities:

• Specialized Game Design Skills: Opportunities to deepen expertise in areas like player psychology, behavioral economics, advanced game economy design, and monetization strategies.

• Industry Exposure: Potential to attend major gaming and design conferences, gaining insights into industry trends and networking with peers.

• Mentorship and Leadership: The Principal role offers opportunities to mentor junior designers and influence strategic design decisions, fostering leadership capabilities.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach these challenges. Highlighting past successes in overcoming similar obstacles will be beneficial. The growth opportunities are geared towards specializing further within the niche of game UX and economy design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting player needs with business objectives. How did you approach it, and what was the outcome?"

• "Walk us through your process for designing a complex game system, such as an in-game economy or progression loop. How do you ensure scalability and long-term engagement?"

• "How do you leverage player data and user insights to inform your design decisions, especially when dealing with ambiguity?"

Company & Culture Questions:

• "What excites you most about designing for free-to-play mobile games, and what are the biggest challenges in this space?"

• "How do you stay updated on the latest trends in mobile gaming and UX design?"

• "Describe your ideal team environment and how you contribute to a positive and productive culture."

Portfolio Presentation Strategy:

• Selected Case Studies: Choose 2-3 projects that best exemplify your skills in system design, economy design, and player engagement for mobile games.

• Problem-Solution-Impact: For each case study, clearly define the problem, detail your design process and rationale, present your solution, and quantify the impact (e.g., engagement metrics, retention rates, player feedback).

• Focus on Collaboration: Be ready to discuss your role within the team, how you collaborated with others, and how you incorporated feedback.

• Visual Storytelling: Use clear visuals, prototypes, and concise explanations to make your presentation engaging and easy to follow.

📝 Enhancement Note: Prepare specific examples that align with the responsibilities and preferred skills mentioned in the job description. Demonstrating a deep understanding of F2P mechanics and player psychology will be key.

📌 Application Steps

To apply for this consultancy position:

• Submit your application through the Senterprise job portal link provided.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant experience in mobile game UX design, system design, and game economy design. Ensure case studies clearly demonstrate your process and impact.

• Resume Optimization: Update your resume to emphasize your years of experience, specific skills in UX/UI design, prototyping, data analysis, and any experience with F2P or mobile games. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you've successfully balanced player needs with business goals. Prepare to discuss your portfolio in detail.

• Company Research: Familiarize yourself with Senterprise's role as a recruitment agency and research trends in the mobile F2P gaming market to demonstrate your industry understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Senterprise or the hiring client before making application decisions. This is a consultancy contract role.