Graphic Designer Brand & Campaign

📍 Job Overview

Job Title: Graphic Designer Brand & Campaign

Company: Richemont

Location: New York, NY, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: February 10, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (Implied by location and industry norms)

🚀 Role Summary

• Execute high-volume graphic design adaptations for brand campaigns across digital, social, and print media, ensuring brand consistency and adherence to global and local guidelines.

• Manage the end-to-end production of creative assets for various channels, including digital journeys (e-blasts, digital invites), UI/UX notions, and premium print collateral (menus, event stationery, mailers).

• Serve as a guardian of brand identity, meticulously organizing and distributing visual assets while upholding the established luxury brand aesthetics and codes.

• Collaborate cross-functionally with Media, Client Experience, and eCRM teams to deliver cohesive and impactful visual communications that drive engagement and conversions.

📝 Enhancement Note: While the job title is "Graphic Designer Brand & Campaign," the description heavily emphasizes adaptation, execution, and asset management within a luxury context. This suggests a role focused on meticulous implementation and brand consistency rather than pure concept generation, fitting well within a "Creative & Media" or "Art & Design" category, with strong ties to "Marketing" operations. The hybrid nature is inferred from the typical work environment for such roles in major metropolitan areas like New York.

📈 Primary Responsibilities

• Execute end-to-end campaign adaptations across digital, social, and DTC channels, ensuring accuracy to global and local brand guidelines.

• Create high-volume layouts using Figma for digital journeys (e-blasts, digital invites, UI/UX notions) and Adobe InDesign/Illustrator for premium print collateral (menus, event stationery, mailers).

• Manage the ingestion, organization, and distribution of local creative assets, ensuring all teams have access to up-to-date, high-quality resources.

• Adapt international campaigns and creative assets for the North American market, including resizing and optimizing layouts for various online and offline media channels.

• Design and execute event-related materials such as invitations, save-the-dates, and menus in collaboration with the Client Experience team, for both digital and print formats.

• Mock-up and execute large-format outdoor creatives for retail barricades, scaffolding, wayfinders, and signage in partnership with the retail development team.

• Build PowerPoint templates, iconography, and presentation layouts, providing guidance to MarCom departments to ensure a unified visual output.

• Format e-blasts in partnership with eCRM and content teams, ensuring visual appeal and brand consistency.

• Maintain a client-centric and highly adaptive approach to drive engagement and conversions, delivering high-quality materials aligned with brand codes.

• Proactively propose creative solutions and provide feedback on existing materials and executions to enhance brand impact.

📝 Enhancement Note: The responsibilities highlight a significant focus on adaptation and production within established brand guidelines, common in larger organizations with global campaigns. The mention of "high-volume layouts" and "flexible yet high quality designs" points to a need for efficiency and strong execution skills. The role also involves a significant asset management component, crucial for maintaining brand consistency across a market.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Identity, or a related creative field.

Experience: 2–4 years of experience as a Graphic Designer, preferably within the luxury industry (in-house, agency, or established studio).

Required Skills:

• Proven ability to adapt and execute graphic design for diverse media, including digital, print, social, and large-format.

• Extensive proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience with Figma for digital design and UI/UX notions.

• Deep understanding of luxury brand aesthetics, visual identity, and brand codes.

• Strong eye for detail and commitment to high-quality, precise execution.

• Excellent communication and interpersonal skills for effective cross-functional collaboration.

• Ability to manage a high volume of requests efficiently while meeting project timelines.

• Familiarity with print production processes and digital formatting requirements.

Preferred Skills:

• Solid video editing capabilities (e.g., Premiere Pro).

• Notions of UX/UI design principles.

• Experience with asset management systems and digital asset libraries.

• Understanding of consumer journeys and digital ecosystems within the luxury market.

• Fluency in conducting business internationally and understanding global brand nuances.

• Proactive approach to problem-solving and suggesting creative solutions.

📝 Enhancement Note: The experience requirement specifies "2-4 years," which is a common range for mid-level designers. The emphasis on luxury industry experience is critical, as it implies an understanding of aesthetic nuances, premium quality, and specific client expectations within that sector. The inclusion of Figma and UX/UI notions indicates a need for digital-first design thinking, even for a role heavily involved in print and adaptation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong track record of adapting global campaigns for local markets, showcasing precision and brand adherence.

• Include examples of high-volume design execution across digital (e-blasts, social media assets) and print (invitations, menus, mailers).

• Showcase work that reflects an understanding of luxury brand aesthetics and attention to detail.

• Present projects that highlight collaboration with cross-functional teams (e.g., marketing, events, retail).

Process Documentation:

• Illustrate a systematic approach to managing and organizing creative assets, ensuring version control and accessibility.

• Detail workflows for adapting creative briefs into final campaign assets across multiple channels.

• Showcase experience in collaborating with media teams to optimize designs for specific platform requirements.

• Provide examples of how you ensure brand guideline compliance throughout the design process.

📝 Enhancement Note: For a graphic design role, a strong portfolio is paramount. The emphasis here is on practical application, adaptation, and managing a high volume of work within strict brand parameters, reflecting the operational aspects of design execution in a large luxury organization.

💵 Compensation & Benefits

Salary Range: $80,000 to $100,000 annually, plus potential incentives.

Benefits:

• Comprehensive medical, dental, and vision insurance programs.

• Health savings and flexible spending accounts.

• Income protection solutions including life insurance and disability benefits.

• 401(k) retirement plan with employer match.

• Generous paid time off (PTO).

• Wellness reimbursement benefit.

• Access to the employee assistance program (EAP).

• Volunteer days off to support community initiatives.

Working Hours: Standard 40-hour work week, with potential for overtime depending on project demands, typical for a hybrid role in a creative department.

📝 Enhancement Note: The salary range provided is specific and aligns with mid-level graphic designer roles in New York City's luxury sector. The benefits package is robust, reflecting Richemont's commitment to employee wellbeing and work-life balance, which is a significant draw for creative professionals. The hybrid work arrangement implies a balance between in-office collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Goods (Jewelry, Watches, High-End Accessories). Richemont is a global leader in this sector, owning numerous prestigious Maisons.

Company Size: Large Enterprise (implied by global presence and extensive portfolio of brands).

Founded: 1988. Richemont has a long-standing heritage in the luxury market, focusing on preserving tradition while embracing innovation.

Team Structure:

• The Graphic Designer will be part of the Creative Communications Content pillar within the Branding Management department of the North American Market.

• This role reports directly into the Creative Communications Director, with creative mentorship and workflow oversight from the Visual Designer Manager.

Methodology:

• Emphasis on maintaining consistency across all locally produced and adapted assets.

• Data-driven design considerations for digital and DTC channels to drive engagement and conversions.

• A blend of creative execution and meticulous adaptation to global brand guidelines.

• Focus on process optimization for high-volume requests and anticipation of seasonal needs.

Company Website: https://www.richemont.com/

📝 Enhancement Note: Richemont's culture likely emphasizes heritage, craftsmanship, and a commitment to excellence, mirroring the values of its luxury brands. The structure implies a centralized brand management approach for the North American market, with local execution and adaptation being key functions for this role.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals with foundational experience looking to deepen their expertise within the luxury sector and gain exposure to high-profile campaigns.

Reporting Structure: Reports to the Creative Communications Director, with direct creative mentorship from the Visual Designer Manager. This dual reporting line offers both strategic oversight and hands-on guidance.

Operations Impact: The Graphic Designer's work directly influences the visual representation of Richemont's brands in the North American market. Their ability to execute impactful, on-brand creative assets contributes to brand perception, consumer engagement, and ultimately, commercial success across digital, print, and event touchpoints.

Growth Opportunities:

• Specialization: Develop deep expertise in luxury branding, campaign adaptation, and digital/print production within a leading luxury conglomerate.

• Skill Development: Gain exposure to UI/UX design, video editing, and advanced asset management practices.

• Leadership Potential: Progress to a Senior Graphic Designer role, Visual Designer, or potentially a Creative Lead position, overseeing specific projects or smaller teams, especially as the company continues to expand its digital presence.

• Cross-Brand Exposure: Opportunity to work on campaigns for various Richemont Maisons, broadening creative experience.

📝 Enhancement Note: The role is positioned as a solid mid-level opportunity. Growth is likely to come from deepening expertise in luxury brand design, mastering complex adaptation workflows, and potentially taking on more project management responsibilities for specific campaigns or brands.

🌐 Work Environment

Office Type: Hybrid. This role will involve a combination of in-office work for collaboration and on-site meetings, and remote work for individual design tasks.

Office Location(s): 645 Fifth Avenue, New York, NY. This prestigious address in Manhattan suggests a professional and collaborative workspace environment.

Workspace Context:

• A professional office setting conducive to focused design work and collaborative team sessions.

• Access to industry-standard design software and potentially high-performance workstations.

• Opportunities for in-person brainstorming and feedback with Creative Directors, Visual Designers, and other MarCom stakeholders.

• A dynamic environment where creative problem-solving and quick adaptation are valued.

Work Schedule: A standard 40-hour work week is expected, with flexibility managed by project deadlines and team needs. The hybrid model allows for a degree of autonomy in structuring the work week.

📝 Enhancement Note: The hybrid nature is typical for creative roles in major urban centers, balancing the need for collaborative synergy with individual focus time. The Fifth Avenue location implies a high-standard office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter review of resume and application to assess basic qualifications and experience.

• Portfolio Review & Interview: A crucial stage where candidates present their portfolio to the Creative Communications Director and/or Visual Designer Manager. This will involve discussing past projects, design rationale, and adaptation strategies.

• Skills/Creative Challenge: Candidates may be asked to complete a design exercise or adaptation task under timed conditions to assess their practical skills, speed, and ability to work within brand guidelines.

• Team/Cultural Fit Interview: Meeting with additional team members or stakeholders to assess collaboration style and cultural alignment within Richemont's luxury environment.

• Final Interview: Potential interview with senior leadership.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best showcase your adaptation skills, luxury brand experience, and versatility across digital and print mediums.

• Highlight Adaptation: Clearly articulate the brief, your role, the original asset, and how you adapted it for the specific North American market or channel, emphasizing the rationale behind your design decisions.

• Showcase Process: Briefly explain your workflow, how you managed assets, and collaborated with teams.

• Quantify Impact (If Possible): Even for adaptation roles, mention if your designs led to increased engagement, conversions, or successful event outcomes.

• Brand Consistency: Ensure your presentation itself reflects a high standard of design, typography, and visual coherence, mirroring the expectations for Richemont's brands.

Challenge Preparation:

• Familiarize yourself with Richemont's brand guidelines and aesthetics for key Maisons.

• Practice resizing and adapting existing campaign assets for various digital and print formats.

• Be prepared to articulate your design choices and justify them based on brand strategy and target audience.

• Focus on speed and accuracy, demonstrating your ability to deliver under pressure.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates must demonstrate not just creative talent, but also the operational discipline to execute within strict brand parameters and manage high volumes efficiently.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: Essential for print collateral, layouts, and document formatting.
  • Illustrator: Crucial for vector graphics, logos, and detailed illustrations.
  • Photoshop: Key for image editing, retouching, and digital asset creation.
  • Premiere Pro (Preferred): For video editing capabilities, including adapting campaign videos.

• Figma: Required for digital journey layouts, e-blasts, digital invites, and UI/UX notions.

Analytics & Reporting:

CRM & Automation:

• Understanding of how designs integrate with eCRM platforms for e-blast campaigns.

• Awareness of DTC channel requirements for digital asset formatting.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given, but the explicit mention of Figma highlights the increasing importance of collaborative, digital-first design tools in modern marketing workflows, even for traditional luxury brands.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Excellence: Upholding the highest standards of quality and precision in all design outputs, reflecting the luxury nature of the brands.

• Brand Integrity: Acting as a guardian of the brand identity, ensuring every visual element aligns with established codes and values.

• Collaboration & Partnership: Working effectively with diverse teams to achieve unified communication goals and collective success.

• Innovation within Tradition: Embracing new creative approaches and digital tools while respecting and maintaining the heritage of luxury brands.

• Efficiency & Adaptability: Managing high volumes of work with speed, accuracy, and flexibility to meet dynamic market needs.

Collaboration Style:

• Proactive communication with Creative Communications Director and Visual Designer Manager.

• Close partnership with Media, Client Experience, eCRM, and Retail Development teams.

• Openness to feedback and constructive critique to refine designs and improve processes.

• A team-oriented approach focused on achieving shared marketing and branding objectives.

📝 Enhancement Note: The values likely mirror those of the luxury industry: precision, heritage, exclusivity, and a commitment to quality. Collaboration is key, as this role bridges global directives with local market execution.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Standards: Balancing the need to produce a large quantity of assets quickly with the demand for impeccable quality and brand alignment in the luxury sector.

• Global vs. Local Adaptation: Navigating the complexities of adapting global creative campaigns to resonate with the North American market while strictly adhering to brand guidelines.

• Evolving Digital Landscape: Keeping pace with the rapid changes in digital platforms and consumer expectations for luxury brands.

• Cross-Functional Alignment: Ensuring consistent visual messaging across multiple departments and touchpoints.

Learning & Development Opportunities:

• Mastery of Luxury Brand Design: Deepen understanding of specific luxury brand aesthetics and market positioning.

• Digital Design Proficiency: Enhance skills in Figma, UI/UX, and digital asset optimization for e-commerce and social media.

• Production Expertise: Gain further insight into advanced print production techniques and digital file management for large-scale campaigns.

• Cross-Industry Exposure: Work with diverse luxury Maisons under the Richemont umbrella.

📝 Enhancement Note: The challenges are inherent to a role focused on execution within a large, established organization. The growth opportunities are significant for someone looking to specialize in luxury branding and digital design execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global campaign for a local market. What were the key considerations, and how did you ensure brand consistency while meeting local needs?" (Focus on your process, rationale, and understanding of brand guardianship).

• "How do you prioritize and manage a high volume of design requests with tight deadlines, especially in a fast-paced luxury environment?" (Highlight your organizational skills, time management, and ability to communicate workload).

Company & Culture Questions:

• "What do you admire about Richemont's brands, and how do you see your design skills contributing to their visual identity in North America?" (Show research and genuine interest in the luxury sector).

• "How do you approach collaboration with different departments, such as Media or Client Experience, to ensure cohesive campaign execution?" (Emphasize your communication style and understanding of cross-functional dependencies).

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your experience and then dive into 3-5 key projects. For each project, clearly state the objective, your role, the challenge, your solution (design choices), and the outcome.

• Focus on Adaptation: Explicitly showcase how you took existing assets and transformed them for new contexts, explaining the reasoning behind each adaptation.

• Highlight Tools: Mention the specific tools (Adobe Suite, Figma) you used for each project and why they were appropriate.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and uses typography and layout effectively – practice what you preach!

• Conciseness: Be prepared to present your portfolio efficiently, respecting the interviewer's time.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also operational efficiency, brand understanding, and collaborative capabilities, which are crucial for this specific role within Richemont.

📌 Application Steps

To apply for this Graphic Designer Brand & Campaign position:

• Submit your application through the Richemont careers portal.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature 3-5 projects that best exemplify your experience in campaign adaptation, luxury branding, and high-volume execution across digital and print media.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Brand Adaptation," "Luxury Industry," "Adobe Creative Suite," "Figma," "Print Production," and "Cross-functional Collaboration." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and experience with adaptation challenges. Prepare specific examples using the STAR method for behavioral questions.

• Company Research: Thoroughly research Richemont and its key Maisons. Understand their brand aesthetics, recent campaigns, and overall market positioning to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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