Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: XWP

Location: Remote (United States, United Kingdom, Italy, Poland, Brazil, Canada)

Job Type: CONTRACTOR

Category: Marketing Operations / GTM Support

Date Posted: 2026-01-29

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on providing critical graphic design support for XWP's Sales and Marketing teams during a transitional period, ensuring consistent brand application and effective visual communication.

• The position is for a contractor, offering flexibility for individuals seeking project-based, visible, and collaborative work without long-term commitment.

• Responsibilities include creating social media assets, enhancing sales presentations, and performing light brand adaptation, with an emphasis on efficiency and quick iteration cycles.

• The ideal candidate will possess strong proficiency in design tools like Figma and Adobe Creative Suite, coupled with excellent communication skills for a remote, asynchronous environment.

📝 Enhancement Note: While the title is "Graphic Designer," the description clearly frames this role as supporting Sales and Marketing momentum, indicating a GTM (Go-To-Market) or Marketing Operations function. The contractor nature and focus on specific deliverables like sales decks and campaign assets align it with operational support rather than a core product design role.

📈 Primary Responsibilities

• Design and create engaging social media graphics and assets for various marketing campaigns, adhering to established brand guidelines.

• Enhance and polish sales decks and presentations to improve visual appeal and clarity, ensuring they effectively communicate value propositions to prospective clients.

• Perform light brand adaptation and layout work on existing marketing collateral and internal documents to maintain brand consistency across all touchpoints.

• Develop campaign assets that support ongoing sales and marketing initiatives, contributing to the overall GTM strategy execution.

• Collaborate effectively with remote Sales and Marketing teams, incorporating feedback and iterating on designs rapidly to meet evolving project needs.

• Manage a queue of short-term, deadline-driven design requests, ensuring timely delivery and high-quality output.

• (Optional) Execute basic short-form video editing tasks as needed to support content creation efforts.

📝 Enhancement Note: The responsibilities highlight a direct support function for Sales and Marketing, emphasizing asset creation and enhancement for GTM activities. The contractor nature implies a focus on delivering specific outputs rather than long-term strategic design planning.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, but a degree in Graphic Design, Visual Communications, or a related field is often preferred for professional design roles.

Experience:

• Minimum of 3 years of professional experience in graphic design or digital design.

• Experience in a marketing, agency, or B2B/SaaS environment is highly beneficial.

Required Skills:

• Figma: Advanced proficiency required for design creation and collaboration.

• Adobe Creative Suite / Canva: Strong working knowledge of at least one of these platforms for a range of design tasks.

• Portfolio: A robust portfolio showcasing consistent application of established brand guidelines and a diverse range of design work.

• Design for Social Platforms: Expertise in creating effective visuals for various social media channels.

• Presentation Design: Skill in designing compelling and professional sales decks and presentations.

• Brand Adaptation: Ability to work within and adapt existing brand guidelines accurately.

• Remote Communication: Excellent written and verbal communication skills, essential for asynchronous collaboration.

• Efficiency & Iteration: Demonstrated ability to work efficiently, manage feedback, and iterate quickly on design concepts.

• Visual Hierarchy & Typography: Strong understanding of fundamental design principles including visual hierarchy, typography, and layout.

• Accessibility Best Practices: Awareness and application of accessibility standards in design.

Preferred Skills:

• Video Editing: Basic skills in short-form video editing.

• B2B/SaaS Experience: Familiarity with design requirements within B2B, SaaS, or agency contexts.

• Marketing/Sales Enablement: Specific experience designing assets that directly support sales and marketing functions.

📝 Enhancement Note: The emphasis on Figma as a required tool, coupled with the need for a portfolio demonstrating brand guideline adherence and efficiency, points to a role focused on operationalizing brand assets for GTM functions. The specific mention of sales decks and social media graphics reinforces this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Guideline Application: The portfolio must clearly demonstrate the ability to consistently apply established brand guidelines across various design outputs. This includes logos, color palettes, typography, and imagery.

• Sales Deck & Presentation Design: Include examples of polished and effective sales presentations or decks that showcase clear communication of complex information through design.

• Social Media Assets: Showcase a range of social media graphics for different platforms, illustrating an understanding of platform-specific requirements and engagement strategies.

• Versatility: Highlight work that shows adaptability to different project types and to the specific needs of Sales and Marketing teams.

• Quality & Consistency: Ensure all portfolio pieces reflect a high standard of design quality and visual consistency.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their design process, including how they:

  • Receive and interpret design briefs.

  • Incorporate feedback and manage iterations.

  • Ensure brand consistency across projects.

  • Prioritize and manage multiple deadline-driven requests in a remote setting.

📝 Enhancement Note: The core requirement is a portfolio that proves practical application of design skills for marketing and sales enablement, rather than theoretical process documentation. The ability to discuss their workflow is crucial for a remote contractor role.

💵 Compensation & Benefits

Salary Range:

• The contractor rate is expected to be between USD $20 - $30 per hour.

Benefits:

• Trust and Support: Work within a culture that values mutual support and collaboration among colleagues, fostering a positive team environment.

• Collaborative Culture: Experience the benefits of a team-oriented atmosphere where collective goals are prioritized.

• Remote Work Flexibility: Enjoy the advantages of remote work, including schedule flexibility, elimination of commute time, and more time for personal interests and family.

• Meaningful Impact: Opportunity to play a significant role in XWP's success by contributing to client initiatives, team member development, and the broader open web community.

Working Hours:

• This is a contractor position, so specific "working hours" are flexible, but the expectation is likely around 40 hours per week based on the salary range and the need to support Sales and Marketing momentum. The flexibility of remote work allows for scheduling around project deadlines.

📝 Enhancement Note: The salary range is explicitly stated. The benefits listed are cultural and work-environment focused, common for contract roles where traditional employment benefits are not provided. The $20-$30/hour range is competitive for contract graphic design in many remote markets, especially for a role requiring specific tool proficiency like Figma.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Software, Web Development Services) and Open Web Advocacy. XWP is known for its contributions to the open web and WordPress ecosystem.

Company Size: While not explicitly stated in the input, XWP is generally known to be a mid-sized, globally distributed company, likely employing several hundred individuals. This size suggests a structured yet agile environment where individual contributions are visible.

Founded: XWP was founded in 2007. This long history indicates stability and established processes, though their work often involves innovative solutions for clients.

Team Structure:

• This role supports the Sales and Marketing teams, implying direct collaboration with members of these departments.

• As a contractor, the reporting structure might be more project-based, potentially reporting to a Marketing Manager, Sales Operations Lead, or a Creative Lead within the Sales/Marketing function.

Methodology:

• Data-Driven Design: While primarily a design role, an understanding of how design impacts GTM metrics (e.g., engagement rates, conversion rates) is expected, suggesting a data-informed approach.

• Agile Workflow: The emphasis on quick iteration and feedback suggests an agile or iterative design process, common in fast-paced GTM environments.

• Remote Collaboration Best Practices: XWP likely employs best practices for remote work, focusing on clear communication, documentation, and asynchronous workflows.

Company Website: https://xwp.co/

📝 Enhancement Note: XWP's background in web development and advocacy for the open web suggests a culture that values technical expertise, collaboration, and innovation. The "contractor" nature for this specific role implies a tactical, project-focused contribution to the broader GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist/Contractor level within the Sales and Marketing support function. It requires specific, demonstrable skills (graphic design, tool proficiency) to execute defined tasks.

Reporting Structure: As a contractor, the individual will likely report to a designated point person within the Sales or Marketing department, possibly a Marketing Manager, Sales Operations Lead, or a Senior Designer, who will assign tasks and provide feedback.

Operations Impact: The Graphic Designer's impact is measured by their ability to enhance the effectiveness of Sales and Marketing materials. This includes improving the visual appeal and clarity of sales presentations, increasing engagement with social media content, and ensuring brand consistency, all of which contribute to stronger GTM performance.

Growth Opportunities:

• Skill Specialization: While this is a contract role, demonstrating excellence can lead to opportunities for longer-term engagements or more specialized projects within XWP's creative or marketing teams.

• Portfolio Enhancement: Successfully completing diverse projects for XWP will significantly strengthen the designer's professional portfolio, making them more attractive for future roles.

• Networking: Collaboration with a globally distributed team at XWP provides opportunities to network with professionals in the tech and open web industries.

• Exposure to GTM Strategy: Working closely with Sales and Marketing teams offers insight into Go-To-Market strategies, campaign development, and client engagement tactics.

📝 Enhancement Note: The growth path here is less about traditional internal advancement and more about building a strong portfolio and gaining valuable experience that can lead to future contract opportunities or full-time roles, both at XWP and elsewhere.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "office" is wherever the contractor chooses to work, provided they have a stable internet connection and a productive environment.

Office Location(s): The role is open to contractors located remotely in the United States, United Kingdom, Italy, Poland, and Brazil. This broad geographic reach allows XWP to tap into a global talent pool.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis is on a highly collaborative culture. Designers are expected to actively participate in team discussions and feedback loops.

• Technology & Tools: Access to and proficiency with design tools like Figma and Adobe Creative Suite is paramount. The company likely utilizes project management and communication tools (e.g., Slack, Asana, Jira) to facilitate remote collaboration.

• Team Interaction: Interaction will primarily be through digital channels, requiring proactive communication and engagement to foster team cohesion and project alignment.

Work Schedule:

• As a contractor, there's inherent flexibility. However, given the support function for Sales and Marketing, availability during core business hours in the respective regions and responsiveness to urgent requests will be important. The role is deadline-driven, requiring efficient time management.

📝 Enhancement Note: The remote nature is a primary feature, with specific geographic considerations for contractor engagement. The work environment emphasizes digital collaboration and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Candidates will submit their resume and, crucially, a link to their design portfolio.

• Portfolio Review: The hiring team will meticulously review the portfolio to assess the quality, consistency, and relevance of the candidate's work, particularly in relation to brand guidelines, sales decks, and social media assets.

• Screening Call: A brief call may be conducted to discuss experience, clarify portfolio highlights, and assess communication skills for remote work.

• Design Task/Challenge (Potential): A small, practical design task or a more in-depth case study presentation might be assigned to evaluate real-world design capabilities, efficiency, and adherence to brand requirements.

• Final Interview: A final discussion, potentially with a Marketing or Sales lead, to assess cultural fit, collaboration style, and understanding of GTM support needs.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the job description: social media graphics, polished presentations, and examples of brand guideline application.

• Showcase Process: For key projects, briefly explain the brief, your design process, challenges faced, and how you incorporated feedback.

• Highlight Efficiency: If possible, showcase projects completed under tight deadlines or with rapid iteration cycles.

• Brand Consistency: Ensure your portfolio clearly demonstrates your ability to work within and maintain brand consistency.

• Accessibility: If applicable, highlight any projects where accessibility was a key consideration.

• Figma Proficiency: Make sure your portfolio or accompanying notes highlight your expertise with Figma.

Challenge Preparation:

• Understand XWP's Brand: Research XWP's current branding, website, and marketing materials to understand their visual identity.

• Practice Figma: Be ready to demonstrate your Figma skills, including layout, typography, asset creation, and potentially prototyping.

• Sales Deck Enhancement: Be prepared to discuss how you would approach enhancing a generic sales deck for clarity and impact.

• Remote Collaboration: Think about how you manage feedback and communicate effectively in a remote, asynchronous setting.

📝 Enhancement Note: The portfolio is paramount for this role. The interview process will heavily rely on evaluating the candidate's practical design skills and their ability to integrate into a remote, GTM-focused team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Required. This is the primary tool for design creation, collaboration, and asset delivery. Proficiency in its features for layout, components, prototyping, and collaboration is essential.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is valuable for a broader range of graphic design tasks.

• Canva: Experience with Canva is also acceptable, indicating flexibility in tool usage for certain types of content.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design tasks, but familiarity with how design assets are used within marketing automation platforms or CRM systems (e.g., for email campaigns) can be a plus.

📝 Enhancement Note: Figma is explicitly called out as a required tool. The presence of Adobe Creative Suite and Canva indicates a need for versatility in design software.

👥 Team Culture & Values

Operations Values:

• Collaboration: XWP emphasizes a highly collaborative culture where team members work together towards shared goals. This means active participation and contribution.

• Trust and Support: The company fosters an environment where colleagues support each other, contributing to a positive and productive remote working experience.

• Efficiency and Effectiveness: As a contractor supporting Sales and Marketing, demonstrating efficiency in design execution and effectiveness in producing impactful assets is key.

• Inclusivity: XWP is committed to diversity and creating an inclusive environment, celebrating differences and supporting individuals in their work.

Collaboration Style:

• Remote & Asynchronous: Expect a collaboration style that relies heavily on digital communication tools (e.g., Slack) and asynchronous workflows, requiring clear, concise written communication.

• Feedback-Oriented: The role involves working closely with teams who will provide feedback, requiring an open and receptive approach to iteration and constructive criticism.

• Team-Centric: The emphasis on being "a team, not a working group" suggests a culture where collective success and mutual support are highly valued over individual silos.

📝 Enhancement Note: The company culture emphasizes collaboration, trust, and inclusivity, which are crucial for managing a successful remote contractor relationship.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Dynamics: Effectively communicating, managing feedback, and building rapport with a distributed team without in-person interaction.

• Balancing Speed and Quality: Delivering high-quality design assets quickly to meet the demands of fast-paced Sales and Marketing cycles.

• Adhering to Brand Guidelines: Consistently applying established brand standards across a variety of assets and projects.

• Managing Multiple Stakeholders: Potentially working with multiple individuals within Sales and Marketing who may have different feedback or priorities.

Learning & Development Opportunities:

• Exposure to GTM: Gain practical experience in designing for Go-To-Market strategies, understanding how visual assets contribute to sales and marketing success.

• Portfolio Expansion: Add diverse, client-facing project examples to your professional portfolio.

• Remote Work Best Practices: Refine skills in asynchronous communication, self-management, and virtual collaboration.

• Tool Mastery: Deepen expertise in Figma and other design tools through daily application.

📝 Enhancement Note: The challenges are typical for remote contractors supporting dynamic GTM functions, emphasizing adaptability and communication. Growth is primarily through experience and portfolio building.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from a Sales or Marketing team member and delivering final assets." (Focus on clarity, iteration, and confirmation steps.)

• "How do you ensure brand consistency when working on multiple projects for different stakeholders?" (Highlight your understanding of brand guides and your systematic approach.)

• "Walk us through a project in your portfolio where you had to work with tight deadlines and quick feedback loops. How did you manage it?" (Use the STAR method: Situation, Task, Action, Result.)

Company & Culture Questions:

• "What do you know about XWP and our work in the open web community?" (Research XWP's mission, values, and recent projects.)

• "How do you contribute to a collaborative team environment, especially in a remote setting?" (Emphasize proactivity, clear communication, and support for colleagues.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a brief story: the objective, your role, the challenges, your solution, and the outcome (even if it's just successful delivery and client satisfaction).

• Figma Focus: Be ready to demonstrate specific Figma features or workflows that highlight your efficiency and collaborative capabilities.

• Metrics (If Available): If any of your past work had measurable results (e.g., increased engagement on social media), be prepared to share them.

• Conciseness: Keep your presentation focused and to the point, respecting the interviewer's time.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, efficient workflow, strong communication for remote work, and an understanding of how design supports GTM objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Rippling ATS.

• Portfolio Customization: Ensure your submitted portfolio prominently features examples relevant to social media graphics, sales decks, and brand guideline application. Tailor the order or add introductory notes if possible to highlight your suitability for this specific role.

• Resume Optimization: Update your resume to highlight experience with Figma, Adobe Creative Suite, Canva, and any experience in marketing, sales enablement, B2B, or SaaS environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your experience with remote collaboration, and your understanding of how design supports sales and marketing goals. Be ready to discuss your portfolio in detail.

• Company Research: Familiarize yourself with XWP’s mission, values, and recent work to better understand their context and demonstrate genuine interest during any interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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