Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Sorare

Location: Paris, Île-de-France, France

Job Type: FULL_TIME

Category: Marketing & Design

Date Posted: 2026-04-03

Experience Level: Junior (1-3 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive visual storytelling for a leading digital sports and fantasy gaming platform, translating marketing objectives into compelling creative assets.

• Develop and execute design solutions across a variety of marketing channels including paid acquisition, organic social media, CRM, and brand campaigns.

• Champion and maintain the Sorare visual identity, ensuring brand consistency and quality across all marketing touchpoints.

• Collaborate closely with marketing, product, and studio teams to bring creative concepts to life for a global sports fan and collector community.

• Leverage design systems and templates to optimize production workflows and enable faster asset creation.

📝 Enhancement Note: This role is positioned as a Junior Graphic Designer, indicated by the 1-3 years of experience requirement. The emphasis on "fast-paced tech, gaming, sports, or entertainment environment" and "performance-oriented design" suggests a need for adaptability, efficiency, and a data-informed approach to creativity, common in growth-stage tech companies. The hybrid model in Paris requires candidates to be local or willing to relocate and adhere to in-office days.

📈 Primary Responsibilities

• Design and produce high-impact visual assets for paid marketing campaigns, including social media ads, display banners, and YouTube creatives, focusing on conversion and engagement metrics.

• Create engaging content for organic social media channels, ensuring alignment with platform best practices and community trends.

• Develop visually appealing and effective creative for CRM communications, such as emails and push notifications, to drive user retention and action.

• Contribute to the conceptualization and execution of major brand campaigns and tentpole moments, including season launches, transfer windows, and significant sports events.

• Maintain and evolve the Sorare visual identity, ensuring all marketing materials adhere to brand guidelines while pushing creative boundaries.

• Design and implement scalable design systems and templates within Figma to streamline production workflows and empower the broader marketing team.

• Collaborate effectively with internal studio teams and product marketers to ensure cohesive and impactful campaign execution.

• Ensure a high standard of visual consistency and quality across all formats, channels, and international markets.

📝 Enhancement Note: The responsibilities highlight a blend of performance marketing design (paid ads, CRM) and brand-building (brand campaigns, tentpole moments). The requirement to create scalable systems in Figma points to an expectation of efficiency and process ownership, common in marketing operations roles supporting design functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is often preferred for foundational design principles.

Experience: 1 to 3 years of professional graphic design experience, with a strong preference for experience within fast-paced tech, gaming, sports, or entertainment industries.

Required Skills:

• Demonstrated proficiency in graphic design principles, including typography, layout, color theory, and visual hierarchy.

• Mastery of Figma for UI/UX design, prototyping, and collaborative design system development.

• Expert-level command of the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• A robust portfolio showcasing a diverse range of design work, including brand campaigns and performance-oriented creative (e.g., ads, social media, email designs).

• Proven ability to manage multiple design projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a dynamic environment.

• Fluency in English, both written and spoken, as it is the primary working language.

Preferred Skills:

• Experience with motion graphics tools (e.g., Adobe After Effects) for dynamic visual content.

• Familiarity with A/B testing design variations for marketing campaigns.

• Understanding of CRM platforms and email marketing design best practices.

• Experience working in a global, multi-cultural environment.

• Basic knowledge of web design principles and HTML/CSS.

📝 Enhancement Note: The explicit requirement for a "portfolio demonstrating both brand sensitivity and performance-oriented design" is critical. This implies candidates must showcase not only aesthetic skill but also an understanding of how design drives measurable marketing outcomes. The "passion for sports" is a non-negotiable cultural and functional fit requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct case studies demonstrating end-to-end campaign design, from concept to execution.

• Include examples of performance-oriented design specifically for digital advertising (e.g., social media ads, display banners) and CRM (email campaigns).

• Highlight work that demonstrates an ability to maintain and evolve a consistent visual identity across various marketing channels.

• Provide examples of scalable design systems, templates, or asset libraries created, ideally in Figma, showcasing efficiency and standardization.

Process Documentation:

• Be prepared to discuss your design process, from brief interpretation and ideation to final asset delivery and iteration.

• Demonstrate an understanding of workflow optimization, particularly in how you use tools like Figma to create efficiencies for yourself and the team.

• Articulate how you ensure brand consistency and quality control throughout the design production lifecycle.

• Be ready to explain how you collaborate with stakeholders (e.g., marketers, product managers) to gather feedback and iterate on designs.

📝 Enhancement Note: For a graphic design role supporting marketing, the portfolio is paramount. The emphasis on "performance-oriented design" means candidates should be ready to speak to how their visuals contribute to marketing goals like clicks, conversions, and engagement, not just aesthetic appeal. Documenting the creation of scalable templates in Figma is a strong plus.

💵 Compensation & Benefits

Salary Range: For a Junior Graphic Designer (1-3 years experience) in Paris, France, the estimated annual gross salary range is typically between €30,000 and €45,000. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Comprehensive Health Coverage: Full coverage for medical, dental, and vision insurance.

• Wellness Initiatives: A dedicated wellness benefit, including €60/month for gym membership reimbursement and access to on-site sports classes.

• Commuter Support: 100% reimbursement for the Navigo pass, covering commuting costs.

• Technology Provision: High-quality work equipment provided, including a laptop and monitor.

• Meal Vouchers: Contribution towards employee lunch expenses.

• Generous Time Off: 5 weeks of paid holidays annually, in addition to national holidays and RTT (Réduction du Temps de Travail - Reduction of Working Time) days.

Working Hours: Standard full-time working hours are assumed to be around 40 hours per week, with potential for flexibility within the hybrid work model.

📝 Enhancement Note: The salary range is estimated based on Paris market rates for junior-level design roles and Sorare's status as a well-funded startup. The benefits package is robust, particularly the significant commuter and wellness reimbursements, which are common and appreciated perks in the French job market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Sports Entertainment, Fantasy Sports Gaming, Blockchain/NFT Marketplace. Sorare operates at the intersection of sports, gaming, and emerging technologies, creating a unique market position.

Company Size: Sorare is a rapidly growing startup, indicated by its significant Series B funding and employee count (stated as 60+ in France, but likely larger globally now). This implies a dynamic, fast-paced, and evolving work environment.

Founded: Sorare was founded in 2018, giving it a degree of maturity as a startup while still retaining a strong growth trajectory and innovative spirit.

Team Structure:

• The Graphic Designer will be part of the Marketing team, likely reporting to a Marketing Design Lead or Creative Director.

• Close collaboration is expected with other marketing functions (performance marketing, social media, CRM, product marketing) and the internal studio.

Methodology:

• Data-driven decision-making is implied, especially for performance marketing assets.

• Emphasis on user experience and community engagement ("Build with the fans, and for the fans") guides creative output.

• A collaborative approach ("Win as a team") is central to internal operations.

• Iterative design processes are likely, given the fast-paced nature of tech and gaming.

Company Website: https://www.sorare.com

📝 Enhancement Note: Sorare's culture is built around ownership, fan-centricity, and teamwork. For a designer, this means being proactive, understanding the user base deeply, and being a strong team player. The industry context of fantasy sports and digital collectibles suggests a need for creativity that can bridge traditional sports fandom with modern digital engagement.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior-level Marketing Graphic Designer role. It's an entry point into a specialized design function within a rapidly growing tech company. The focus is on execution, learning, and contributing to immediate marketing needs.

Reporting Structure: Typically, a Junior Graphic Designer would report to a Senior Graphic Designer, Art Director, or Head of Marketing Design. They would work closely with marketing managers and campaign specialists.

Operations Impact: The Graphic Designer's work directly influences brand perception, user acquisition (through paid ads), user engagement (through social and CRM), and overall campaign effectiveness. High-quality visuals are crucial for Sorare's premium brand positioning in the digital sports collectibles market.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in Figma and the Adobe Creative Suite, and potentially explore motion graphics or front-end design principles.

• Specialization: Develop a niche in performance marketing design, brand campaign development, or user acquisition creative.

• Leadership Track: With consistent high performance and demonstrated ownership, potential to move into a Senior Designer role, lead smaller projects, or mentor future junior designers.

• Cross-Functional Exposure: Gain insights into different marketing disciplines (performance, product, community) and how design supports them.

📝 Enhancement Note: Growth in this role will likely involve mastering Sorare's specific brand language within the fantasy sports and collectibles space, and demonstrating an ability to translate business objectives into effective visual solutions. The company's rapid growth offers significant potential for career acceleration for high performers.

🌐 Work Environment

Office Type: Sorare operates on a hybrid model, requiring employees to be in the Paris office 3 days per week. This suggests a structured office environment designed for collaboration and focused work.

Office Location(s): Paris, France. The specific office location details would be provided during the hiring process.

Workspace Context:

• Collaborative: Expect regular interaction with marketing team members, designers, and potentially product stakeholders, reinforcing the "Win as a team" value.

• Tooling: Access to industry-standard design software (Figma, Adobe Creative Suite) and necessary hardware (laptop, monitor) is provided.

• Atmosphere: Likely a dynamic, energetic startup environment fueled by a passion for sports and innovation.

Work Schedule: The hybrid model implies a structured work week with designated in-office days for collaboration and remote days for focused individual work. Standard full-time hours (approx. 40/week) would apply.

📝 Enhancement Note: The hybrid requirement is a key factor for candidates. It balances focused remote work with in-person collaboration and team building, typical of modern hybrid setups. The office environment in Paris will likely reflect the company's progressive and dynamic culture.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio. A strong portfolio is essential for moving forward.

• Hiring Manager Interview: Discussion about your experience, portfolio, understanding of Sorare's brand, and passion for sports.

• Design Exercise/Challenge: A practical test to assess design skills, problem-solving abilities, and speed under pressure. This might involve creating assets for a hypothetical campaign or refining existing creative.

• Team/Stakeholder Interviews: Meetings with other marketing team members or cross-functional collaborators to assess cultural fit, teamwork, and communication skills.

• Final Interview: Potentially with a senior leader to discuss long-term fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description – showcasing both brand and performance design.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, and the outcome (use metrics if available).

• Highlight Figma & Adobe Skills: Ensure examples demonstrate proficiency in Figma and the Adobe Creative Suite. If you've built templates or design systems, showcase them.

• Showcase Sports Passion: If possible, include any personal projects or work related to sports that demonstrates your genuine interest.

• Be Ready to Present: Prepare to walk through your portfolio verbally, explaining your design choices and rationale.

Challenge Preparation:

• Understand Sorare's Brand: Thoroughly research Sorare's current marketing materials, visual identity, and target audience.

• Practice Design Principles: Refresh your knowledge of typography, color theory, and layout for digital advertising and social media.

• Figma Proficiency: Be ready to demonstrate your Figma skills efficiently, including component usage and auto-layout.

• Time Management: Practice completing design tasks within realistic time constraints.

📝 Enhancement Note: The design exercise is a crucial step. Candidates should prepare by understanding Sorare's unique brand positioning at the intersection of sports, gaming, and NFTs. Demonstrating an understanding of performance metrics alongside creative execution will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, prototyping, and building scalable design systems and templates. Expect to use it daily for asset creation and team collaboration.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed digital assets.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design, particularly for presentations or more complex collateral if needed.

Analytics & Reporting: While not a direct design tool, understanding how to interpret performance data from these tools is beneficial for optimizing designs:

• Google

Analytics

• Social Media Analytics Platforms (e.g., Meta Ads Manager, Twitter Analytics)

• CRM Analytics (e.g., within email marketing platforms)

CRM & Automation: Familiarity with how designs are implemented within:

• Email Marketing Platforms (e.g., Mailchimp, SendGrid, Braze)

• Push Notification Systems

Integration Tool: Understanding of how design assets integrate into various platforms and potentially CMS systems.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The ability to use these tools to create scalable assets and systems is a key differentiator, highlighting an operational mindset within the design function.

👥 Team Culture & Values

Operations Values:

• Own your game: Be proactive in identifying design needs, taking initiative on projects, and owning the quality and impact of your creative output.

• Build with the fans, and for the fans: Design with Sorare's community of sports fans and collectors at the forefront, ensuring visuals are relevant, engaging, and resonate with their passion.

• Win as a team: Collaborate effectively with marketing colleagues, provide constructive feedback, and be open to receiving it, contributing to collective campaign success.

• Innovation & Speed: Embrace the fast-paced nature of the tech and gaming industry, balancing high-quality design with efficient production timelines.

Collaboration Style:

• Cross-functional integration: Work closely with marketing managers, performance marketers, social media specialists, and product teams to understand campaign objectives and translate them into visuals.

• Feedback-driven: Participate actively in design critiques and feedback sessions, both giving and receiving input constructively.

• Transparent communication: Clearly articulate design decisions, rationale, and timelines to stakeholders.

📝 Enhancement Note: The company values are directly applicable to a designer's daily work. "Own your game" means taking responsibility for creative quality and deadlines. "Build with the fans" means understanding the target audience deeply. "Win as a team" emphasizes collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality creative assets consistently under tight deadlines in a fast-paced environment.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide range of marketing channels and campaigns, especially as the company scales globally.

• Adapting to Trends: Staying current with design trends and platform best practices while aligning with Sorare's established visual identity.

• Translating Complex Concepts: Visually representing the intricacies of fantasy sports, blockchain technology, and NFT collectibles in an accessible and engaging manner.

Learning & Development Opportunities:

• Mastering Design Systems: Deepen expertise in creating and utilizing scalable design systems in Figma for maximum efficiency.

• Performance Design Acumen: Develop a stronger understanding of how design impacts marketing KPIs and learn to optimize creative for conversion and engagement.

• Industry Exposure: Gain experience in the unique intersection of sports, gaming, and Web3 technologies.

• Mentorship: Potential to learn from senior designers and creative leads within the marketing team.

📝 Enhancement Note: The primary challenge will be the dynamic nature of the role and the need to adapt quickly. Growth will come from mastering the Sorare brand and understanding how design drives business outcomes in the digital sports collectibles space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of ad creatives for a new product launch. How do you ensure they are both on-brand and performant?" (Focus on your workflow, research, iteration, and understanding of performance metrics.)

• "How do you approach maintaining brand consistency across diverse marketing channels like social media, email, and paid ads?" (Highlight your understanding of brand guidelines, asset management, and templating.)

Company & Culture Questions:

• "What excites you about Sorare and the fantasy sports/NFT space?" (Demonstrate genuine passion for sports and an understanding of Sorare's mission.)

• "How do you embody the 'Own your game' or 'Win as a team' value in your work?" (Provide specific examples of your proactivity and collaborative spirit.)

Portfolio Presentation Strategy:

• Start Strong: Begin with your most relevant and impactful projects.

• Context is Key: For each project, clearly state the client/objective, your role, and the intended audience.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design skills.

• Explain Your "Why": Articulate the rationale behind your design choices, linking them to objectives and user needs.

• Quantify Impact: If possible, share metrics or results that demonstrate the success of your designs.

• Highlight Figma/System Work: If you have examples of design systems or scalable templates, be sure to showcase them and explain their benefits.

📝 Enhancement Note: Candidates should prepare to speak fluently about both their creative process and their understanding of marketing objectives. The interview will assess not only design talent but also strategic thinking and cultural alignment with Sorare's values.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is easily accessible and highlights projects demonstrating both brand sensitivity and performance-oriented design, with a focus on digital marketing assets.

• Resume Optimization: Tailor your resume to emphasize relevant experience (1-3 years) in graphic design, particularly within tech, gaming, or sports, and highlight proficiency in Figma and Adobe Creative Suite.

• Prepare Your Narrative: Be ready to articulate your design process, your passion for sports, and how you align with Sorare's company values during interviews.

• Research Sorare: Thoroughly understand Sorare's product, mission, brand identity, and recent marketing campaigns to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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