Email Marketing Designer

📍 Job Overview

Job Title: Email Marketing Designer

Company: Titan Brands

Location: Memphis, Tennessee, United States

Job Type: Full-time

Category: Marketing Operations / Email Marketing

Date Posted: April 28, 2026

Experience Level: Mid-level (1-3 years)

Remote Status: On-site

🚀 Role Summary

• Design, build, and manage sophisticated email marketing campaigns and automated customer journeys.

• Source and integrate compelling visual assets (photos, videos, GIFs) to enhance email content and engagement.

• Develop and implement innovative design strategies for personalized and targeted email communications.

• Collaborate cross-functionally with marketing teams to ensure cohesive messaging and campaign execution.

• Maintain high standards for email template quality, technical compliance, and cross-device compatibility.

📝 Enhancement Note: This role is specifically focused on the design and execution aspects of email marketing within a high-growth e-commerce environment. While not a traditional "Revenue Operations" role, it is critical to GTM strategy by driving customer engagement, retention, and direct revenue through email. The emphasis on personalization, automation, and A/B testing aligns with core operations principles of optimizing customer lifecycle marketing.

📈 Primary Responsibilities

• Build and manage a diverse range of email campaigns, from daily promotional sends to complex automated customer journeys and drip campaigns.

• Source and curate appropriate visual assets, including high-quality photos, engaging videos, and dynamic GIFs, to elevate email content and brand storytelling.

• Develop and implement creative design opportunities to deliver highly targeted and personalized email campaigns that resonate with specific customer segments.

• Coordinate closely with other marketing team members, including content creators and campaign managers, to gather necessary assets, align messaging, and ensure the seamless execution of all email initiatives.

• Ensure all email templates adhere to strict quality standards, meet technical requirements for deliverability and rendering, and are fully compatible across various devices and email clients.

• Maintain a current understanding and proactive application of email design best practices, including accessibility standards, responsive design principles, and optimal content hierarchy.

• Work closely with the Email Marketing Manager and the broader marketing team to set up, configure, and continuously optimize customer lifecycle journeys and drip campaigns for maximum engagement and conversion.

• Design and execute A/B test variants for email components (subject lines, creative, CTAs, layout) to systematically improve open rates, click-through rates, and conversion performance.

• Design and execute personalized campaigns based on granular customer behavior data, purchase history, demographic information, and advanced segmentation strategies.

• Optimize email layouts for exceptional clarity, strong visual hierarchy, and peak performance across all delivery channels and devices.

• Manage multiple concurrent email campaigns and design projects, ensuring high-quality output and timely delivery within a fast-paced, evolving e-commerce environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and tactical execution within email marketing, with a strong operational component in campaign management, automation setup, and A/B testing. The role requires not just aesthetic skill but also an understanding of how design impacts customer behavior and drives measurable business outcomes within an e-commerce context.

🎓 Skills & Qualifications

Education: Bachelor's degree preferred, ideally in Marketing, Graphic Design, Communications, or a related field.

Experience: 1–3 years of dedicated experience in email marketing design, with a strong preference for high-growth e-commerce or direct-to-consumer (DTC) brands.

Required Skills:

• Strong proficiency in Figma for creating visually compelling and interactive email designs.

• Demonstrated experience with major Email Marketing Systems (EMS) such as Klaviyo, Mailchimp, Sendlane, or similar platforms.

• Exceptional attention to detail in design execution, content accuracy, and technical implementation.

• Robust problem-solving and critical-thinking capabilities to address design challenges and campaign performance issues.

• Proven ability to independently execute projects from conception to completion, managing timelines and deliverables effectively.

• High degree of adaptability and agility to thrive in a fast-paced, dynamic, and rapidly growing business environment.

Preferred Skills:

• Experience with Shopify, including an understanding of how email marketing integrates with e-commerce platforms.

• Experience with A/B and multivariate testing methodologies for email campaign optimization.

• Foundational knowledge of HTML and CSS for email template customization and troubleshooting.

📝 Enhancement Note: The required skills emphasize practical tool proficiency (Figma, EMS) and core competencies like attention to detail and independent execution, which are critical for operations roles. The preference for e-commerce/DTC experience and knowledge of Shopify, HTML/CSS, and A/B testing further aligns this role with operational efficiency and data-driven marketing efforts common in GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of email campaign designs, demonstrating versatility in style, tone, and objective (promotional, transactional, lifecycle).

• Include examples of automated email workflows or customer journey designs, highlighting personalization logic and segmentation strategies.

• Present case studies of A/B tests or design optimizations, clearly articulating the hypothesis, execution, and quantifiable results (e.g., improved open rates, CTR, conversion).

• Demonstrate proficiency in integrating visual assets (images, GIFs, videos) effectively within email layouts to enhance user engagement and message delivery.

Process Documentation:

• Ability to document the design process for new email templates or campaign elements, including initial concept, asset sourcing, design iteration, and final QA.

• Experience in outlining the setup and configuration steps for automated email sequences within an EMS, including trigger conditions, segmentation rules, and content variations.

• Capability to describe the methodology used for analyzing email campaign performance data, identifying key metrics, and translating insights into actionable design improvements.

📝 Enhancement Note: For an Email Marketing Designer role, a portfolio is paramount. The requirements here focus on demonstrating not just aesthetic capabilities but also an understanding of how design choices impact performance metrics and contribute to customer lifecycle management, which is a key operational concern in GTM.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for an Email Marketing Designer with 1-3 years of experience in Memphis, TN, the estimated salary range is $55,000 - $70,000 annually.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• 401(k) retirement savings plan with potential company match.

• Employee discount on Titan Brands products.

• Opportunities for professional development and continued education in marketing and design.

• Potential for performance-based bonuses.

Working Hours: Standard full-time role, approximately 40 hours per week. Occasional flexibility may be required to meet campaign deadlines or address urgent marketing needs.

📝 Enhancement Note: The salary estimate is based on research for similar roles in the Memphis, TN area, considering the specified experience level (1-3 years) and the e-commerce industry context. Factors like company growth and specific tool proficiency can influence placement within this range. Benefits commonly offered by companies of this size and industry are included.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specializing in direct-to-consumer (DTC) sales across multiple product categories including tractor/skid steer attachments, fitness equipment, and outdoor products.

Company Size: Titan Brands is a growing e-commerce company that has expanded significantly from its origins. The exact employee count isn't specified, but the growth from one brand to four with thousands of products suggests a mid-sized to large organization, likely with a dynamic and evolving internal structure.

Founded: The company's founding date is not explicitly stated, but its growth trajectory indicates a relatively established presence in the e-commerce space, likely with a modern, agile operational framework.

Team Structure:

• The Email Marketing Designer will be part of the Marketing department.

• This role reports directly to the Sr. Manager of Retention and Email Marketing, indicating a focused team structure dedicated to customer lifecycle management and maximizing customer lifetime value.

Methodology:

• Data-Driven Campaigns: The emphasis on personalization, A/B testing, and segmentation points to a data-driven approach to email marketing.

• Agile Execution: The need to adapt and be agile in a fast-paced environment suggests agile methodologies are likely employed for campaign planning and execution.

• Customer-Centric Design: The mission to provide premium products with leading-edge e-commerce capabilities and world-class customer service implies a strong customer-centric focus in all marketing efforts, including email design.

Company Website: https://www.titanbrands.com/ (Assumed based on domain_derived)

📝 Enhancement Note: Understanding Titan Brands' position as a growing e-commerce DTC company is crucial. This context informs the operational needs of the email marketing function—driving customer acquisition, retention, and repeat purchases through optimized campaigns. The reporting structure to a Sr. Manager of Retention highlights the strategic importance of email marketing to the company's overall GTM and revenue objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the mid-level, typically referred to as an "Email Marketing Designer" or "Junior Email Marketing Specialist." It requires 1-3 years of relevant experience, indicating a foundational level of expertise with opportunities for specialization and increased responsibility. The focus is on hands-on execution and design, with some input into strategy and optimization.

Reporting Structure: The Email Marketing Designer reports to the Sr. Manager of Retention and Email Marketing. This direct line of reporting provides clear guidance, mentorship, and a direct pathway for performance feedback and career development discussions. It suggests a team that values strategic oversight combined with hands-on operational execution.

Operations Impact: The Email Marketing Designer plays a vital role in the Go-To-Market (GTM) strategy, directly impacting customer engagement, retention, and revenue. By creating compelling and personalized email campaigns, this role contributes to:

• Customer Acquisition: Driving traffic and conversions from new leads.

• Customer Retention: Fostering loyalty and repeat purchases through targeted communications.

• Customer Lifetime Value (CLTV): Maximizing the revenue generated from each customer over time.

• Brand Awareness & Loyalty: Reinforcing brand messaging and building strong customer relationships.

• Sales Funnel Optimization: Moving prospects through the sales funnel by delivering timely and relevant content.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing automation, advanced segmentation, or specific EMS platforms (e.g., becoming a Klaviyo expert).

• Strategic Input: Progress to a role where they have more influence on email marketing strategy, campaign planning, and testing roadmaps.

• Leadership: Potentially move into a Senior Email Marketing Designer role, or a Team Lead position overseeing junior designers and campaign specialists within the retention team.

• Cross-Functional Expansion: Develop skills in broader digital marketing areas, such as CRM management, landing page optimization, or marketing analytics.

• Skill Development: Acquire proficiency in HTML/CSS for email, advanced analytics interpretation, and potentially UX/UI principles as they apply to email.

📝 Enhancement Note: The analysis frames the Email Marketing Designer role within the broader GTM and revenue operations context. It emphasizes the direct impact on key business metrics and outlines clear pathways for career progression, which is crucial for attracting ambitious operations-minded professionals.

🌐 Work Environment

Office Type: This is an on-site role located in Memphis, TN. The environment is likely a professional office setting typical of an e-commerce company, fostering collaboration and focused work.

Office Location(s): 3839 Forest Hill Irene Rd, Memphis, TN 38125. This location is in a business district, likely offering accessibility via major roads.

Workspace Context:

• Collaborative Environment: The role requires close coordination with other marketing team members, suggesting an open or semi-open office layout that facilitates easy communication and brainstorming.

• Tools & Technology: The workspace will be equipped with the necessary hardware and software for design and email marketing, including high-performance computers, access to Figma, and licenses for the company's chosen Email Marketing Systems.

• Team Interaction: Opportunities for direct interaction with the Email Marketing Manager, fellow designers, campaign specialists, and potentially members of other marketing disciplines (e.g., content, analytics) are abundant.

Work Schedule: A standard full-time work schedule is expected, approximately 40 hours per week. While core business hours are standard, the fast-paced e-commerce environment may occasionally require flexibility to meet critical campaign deadlines or respond to time-sensitive marketing initiatives.

📝 Enhancement Note: The on-site requirement and the emphasis on collaboration are key aspects of the work environment. For operations roles, understanding the physical workspace and interaction dynamics is important for assessing team cohesion and operational workflow efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, salary expectations, and cultural fit.

• Technical Interview & Portfolio Review: This is a critical stage. Expect to present your portfolio, walk through key projects, and discuss your design process, tool proficiency (especially Figma and EMS), and experience with A/B testing and personalization. Be prepared to articulate your design rationale and the impact of your work.

• Skills Assessment/Case Study: A practical exercise may be given, such as designing a specific email template or outlining an automation workflow based on a provided scenario. This tests your ability to apply your skills under pressure and within the company's context.

• Manager Interview: A discussion with the Sr. Manager of Retention and Email Marketing to delve deeper into your experience, problem-solving skills, strategic thinking, and how you align with the team's goals and company culture.

• Final Interview (Optional): Potentially a meeting with a higher-level marketing leader or a cross-functional team member to ensure broader alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your email design skills, A/B testing experience, personalization efforts, and results achieved within an e-commerce or DTC context.

• Highlight Process & Impact: For each project, clearly articulate the objective, your role, the design process you followed, the tools used, and most importantly, the measurable results (e.g., % increase in CTR, conversion rate improvement, revenue generated). Use quantifiable data wherever possible.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma and the specific EMS platforms mentioned. If you have HTML/CSS knowledge, be prepared to speak to how you've used it.

• Showcase Personalization & Automation: Include examples that highlight your ability to design for segmented audiences and automated workflows. Explain the logic behind these designs.

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, how you stay updated on email design trends, and how you approach problem-solving for underperforming campaigns.

Challenge Preparation:

• Understand the Scenario: If given a case study, carefully read and understand the business context, target audience, and objectives.

• Outline Your Approach: Before diving into design, outline your strategy, key design elements, and how you plan to measure success.

• Focus on Operations: Frame your solutions around driving key metrics like engagement, conversion, and customer retention.

• Be Realistic: Design within the constraints of typical email marketing platforms and best practices.

• Practice Presentation: Rehearse presenting your case study solution clearly, concisely, and persuasively, as if you were presenting to the Sr. Manager.

📝 Enhancement Note: This section provides actionable advice tailored to an Email Marketing Designer role, emphasizing the portfolio as a critical component for showcasing operational impact through design. The interview tips are geared towards demonstrating both creative skill and an understanding of business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all visual design work, wireframing, prototyping, and asset creation for email campaigns. Proficiency is a must.

• Email Marketing Systems (EMS): Experience with platforms like Klaviyo, Mailchimp, and Sendlane is required. Candidates should be comfortable building campaigns, setting up automations, managing lists, and segmenting audiences within these systems.

• Shopify (Preferred): Familiarity with the Shopify platform, including its email integrations and how to leverage customer data for email marketing, is highly beneficial.

Analytics & Reporting:

• EMS Analytics: Proficiency in utilizing the built-in analytics dashboards of EMS platforms (Klaviyo, Mailchimp, etc.) to track key metrics like open rates, click-through rates, conversion rates, and revenue attribution.

• Google Analytics (Potential): While not explicitly stated, understanding how to interpret Google Analytics data to measure the impact of email campaigns on website traffic and conversions is a valuable skill.

CRM & Automation:

• CRM Data Utilization: Ability to work with customer data sourced from a CRM (or directly from Shopify/EMS) to inform segmentation and personalization strategies for email campaigns.

• Marketing Automation Workflows: Experience in designing, building, and troubleshooting automated email sequences (e.g., welcome series, abandoned cart, post-purchase follow-ups) within an EMS.

📝 Enhancement Note: This section details the core technology stack. For an operations-focused role like this, understanding how these tools integrate and contribute to the overall GTM strategy and revenue generation is paramount. Proficiency in EMS and design tools like Figma is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the customer, ensuring all email communications are valuable, relevant, and enhance the customer experience.

• Data-Driven Decision Making: Utilizing campaign performance data, customer behavior, and A/B test results to inform design choices and optimize future campaigns.

• Efficiency & Agility: Embracing a fast-paced environment, adapting quickly to new marketing initiatives, and continuously seeking ways to streamline design and campaign execution processes.

• Collaboration & Communication: Working effectively with team members, sharing insights, and providing constructive feedback to achieve collective marketing goals.

• Innovation & Continuous Improvement: Proactively seeking new design approaches, testing new email strategies, and staying abreast of industry best practices to drive ongoing program enhancement.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with the Email Marketing Manager, other marketing specialists (content, analytics, performance marketing), and potentially teams outside of marketing to ensure cohesive messaging and asset alignment.

• Feedback Exchange: An open culture where constructive feedback on designs, campaign performance, and processes is welcomed and utilized for continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design inspirations, and learnings from campaign performance to elevate the entire marketing team's capabilities.

📝 Enhancement Note: While this role is design-focused, its success is deeply intertwined with operational efficiency and data-driven marketing. The values highlight how design integrates into a broader GTM strategy focused on customer engagement and revenue growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also adhere to strict performance metrics and brand guidelines, requiring a keen eye for both aesthetics and data-driven optimization.

• Rapid E-commerce Pace: Adapting to the fast-paced nature of e-commerce, which often involves frequent campaign changes, product launches, and evolving marketing strategies, demands significant agility.

• Asset Sourcing & Management: Efficiently sourcing and managing a diverse range of visual assets can be challenging, especially in a growing company with expanding product lines.

• Technical Constraints of Email: Designing for the limitations and inconsistencies of various email clients and devices while ensuring a seamless user experience requires constant attention to detail and technical understanding.

Learning & Development Opportunities:

• Advanced EMS Training: Deep dive into the advanced features of Klaviyo, Mailchimp, or Sendlane for more sophisticated automation and segmentation strategies.

• HTML/CSS for Email: Develop or enhance skills in HTML and CSS specifically for email development to gain greater control over template design and troubleshooting.

• Data Analytics & Interpretation: Strengthen analytical skills to better interpret campaign performance data and translate insights into actionable design improvements.

• UX/UI Principles: Explore User Experience (UX) and User Interface (UI) principles as they apply to email design to create more intuitive and engaging customer journeys.

• E-commerce Marketing Trends: Stay updated on emerging trends in e-commerce marketing, personalization, and email automation through industry publications, webinars, and conferences.

📝 Enhancement Note: Identifying potential challenges and outlining growth opportunities helps candidates understand the role's demands and potential career trajectory, framing it as a developmental position within the broader operations and GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to deployment. What steps do you take to ensure it aligns with both brand aesthetics and performance goals?" (Focus on your workflow, asset sourcing, design iteration, and QA.)

• "How do you approach creating personalized email content? Walk us through an example of how you've used customer data or segmentation to tailor an email design." (Highlight your understanding of segmentation and personalization tools/logic.)

• "Tell us about a time you used A/B testing to improve email campaign performance. What did you test, what were the results, and what did you learn?" (Prepare a specific case study with quantifiable outcomes.)

Company & Culture Questions:

• "What interests you about Titan Brands and our product categories?" (Research the company's brands, mission, and recent news.)

• "How do you stay up-to-date with the latest trends in email marketing design and technology?" (Show your proactivity in professional development.)

• "Describe your experience working in a fast-paced e-commerce environment. How do you manage multiple projects and deadlines?" (Emphasize your agility and organizational skills.)

Portfolio Presentation Strategy:

• Storytelling: For each project, frame it as a mini-story: the challenge/objective, your solution (design), the execution (tools, process), and the result (impact/metrics).

• Focus on Impact: Quantify your achievements whenever possible. Instead of "improved engagement," say "increased click-through rate by 15%."

• Tool Demonstration: Be prepared to briefly show your Figma files or explain how you used specific EMS features if asked.

• Conciseness: Keep your presentations focused and to the point, respecting the interviewer's time. Aim for 2-3 minutes per project.

• Ask Insightful Questions: Prepare questions for the interviewer about the team, current challenges, and future goals of the email marketing program.

📝 Enhancement Note: This section provides targeted preparation advice, focusing on demonstrating both design skill and an understanding of the operational impact of email marketing within an e-commerce context.

📌 Application Steps

To apply for this Email Marketing Designer position:

• Submit your application through the provided link on the recruiting platform.

• Tailor Your Resume: Optimize your resume to highlight your experience with Figma, specific Email Marketing Systems (Klaviyo, Mailchimp, Sendlane), e-commerce/DTC brands, and any experience with Shopify, HTML, or CSS. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest email design projects, ensuring they showcase personalization, automation, A/B testing results, and responsive design. Prepare to articulate the impact and ROI of each project.

• Prepare for Technical Questions: Practice discussing your design process, your experience with the required tools, and how you approach A/B testing and campaign optimization. Be ready to present your portfolio confidently.

• Research Titan Brands: Familiarize yourself with Titan Brands' mission, product lines, and current marketing efforts to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.