UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Pavago

Location: Kenya

Job Type: Full-Time

Category: UX/UI Design

Date Posted: 2026-04-28

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end design process for digital products, from initial user research and conceptualization to the delivery of high-fidelity interfaces and comprehensive design systems.

• Champion user-centric design principles by translating user needs, business objectives, and technical constraints into intuitive and engaging user experiences.

• Collaborate closely with cross-functional teams, including Product Managers and Engineers, to ensure seamless design implementation and a consistent user journey across all touchpoints.

• Maintain and evolve design standards by developing and managing style guides, component libraries, and design systems to ensure brand consistency and efficiency.

• Continuously iterate and improve product usability and effectiveness through data-driven insights from user analytics, A/B testing, and usability feedback loops.

📝 Enhancement Note: This role is positioned within a remote, client-facing agency model (Pavago) serving U.S. businesses, requiring a designer comfortable with asynchronous collaboration and adapting to diverse client needs. The emphasis on "U.S. client business hours" suggests a need for some overlap in working hours for critical meetings and handoffs, despite the overall remote flexibility.

📈 Primary Responsibilities

• Conduct thorough user research, including interviews, surveys, and usability testing, to gather actionable insights and define user personas and journey maps.

• Develop low-fidelity wireframes and high-fidelity interactive prototypes using tools such as Figma, Adobe XD, or Sketch to visualize user flows and test design concepts.

• Create visually appealing and user-friendly interfaces, paying close attention to typography, color theory, layout, and branding elements.

• Design and maintain comprehensive style guides, component libraries, and design systems to ensure consistency, scalability, and efficiency across all product offerings.

• Ensure all designs adhere to accessibility standards (WCAG 2.1 AA) and consider internationalization and localization requirements where applicable.

• Partner with Product Managers to define product strategy, prioritize features, and translate business requirements into effective design solutions.

• Collaborate closely with software engineers to provide detailed design specifications, assets, and documentation for smooth implementation, leveraging tools like Zeplin or Figma Dev Mode for efficient handoffs.

• Utilize analytics and user behavior tools (e.g., Hotjar, FullStory, Google Analytics) to monitor product performance and identify areas for design optimization.

• Plan and execute A/B tests for design variations to validate hypotheses and drive data-informed design decisions that enhance user experience and conversion rates.

• Gather and incorporate feedback from users, stakeholders, and quality assurance teams to iteratively refine and improve designs.

📝 Enhancement Note: The responsibilities highlight a full-stack UX/UI role, encompassing strategic user research, detailed UI design, and collaborative implementation support. The explicit mention of analytics tools and A/B testing indicates a strong focus on data-driven design and measurable outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for foundational understanding of design principles and user psychology. Equivalent practical experience demonstrating mastery of UX/UI concepts will also be highly valued.

Experience: A minimum of 2 years of professional experience in UX/UI design is required, with a preference for candidates possessing 2-5 years of relevant experience. This experience should include a proven track record of designing for digital products, preferably within SaaS, mobile applications, or e-commerce environments.

Required Skills:

• UX Design Principles: Deep understanding of user-centered design methodologies, usability heuristics, and interaction design.

• UI Design Expertise: Strong visual design skills, including layout, typography, color theory, and branding application.

• Prototyping Tools: Proficiency in industry-standard design and prototyping software such as Figma, Adobe XD, or Sketch.

• Wireframing & Flow Mapping: Ability to create clear, low-fidelity wireframes and user flow diagrams.

• Responsive Design: Experience designing interfaces that adapt seamlessly across various devices and screen sizes (web and mobile).

• User Research & Testing: Experience conducting user interviews, surveys, and usability testing sessions.

• Accessibility Standards: Knowledge of WCAG 2.1 AA guidelines and best practices for inclusive design.

• Agile Methodologies: Familiarity with Agile development processes and sprint cycles.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

Preferred Skills:

• Design Systems: Experience in creating, maintaining, or contributing to scalable design systems and component libraries.

• SaaS/Mobile/E-commerce Experience: Prior design experience within these specific industry verticals.

• Front-End Development Basics: Foundational knowledge of HTML and CSS to facilitate better collaboration with engineers and understand implementation constraints.

• Analytics Tools: Familiarity with user behavior analytics platforms like Hotjar, FullStory, or Google Analytics.

• User Testing Platforms: Experience with tools for remote usability testing and feedback collection.

• Internationalization/Localization: Awareness of design considerations for global audiences.

📝 Enhancement Note: The "Ideal Experience & Skills" section implies that candidates with a broader technical understanding and experience in specific digital product domains will have a competitive edge. The emphasis on design systems and analytics tools suggests a mature design operation environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: A portfolio is mandatory and should showcase detailed case studies that illustrate the candidate's end-to-end design process for at least 2-3 distinct projects.

• Problem-Solution Framing: Each case study must clearly articulate the user problem or business challenge, the design approach taken, and the resulting solution.

• UX Strategy Demonstration: Provide evidence of UX research methodologies, user journey mapping, wireframing, and prototyping efforts.

• UI Execution Showcase: Exhibit high-fidelity mockups, demonstrating strong visual design skills, attention to detail, and consistency in branding and aesthetics.

• System Thinking: Include examples of contribution to or creation of style guides, component libraries, or design systems, highlighting adherence to standards and scalability.

• Impact & Iteration: Quantify the impact of design decisions where possible (e.g., through KPIs, user feedback, or A/B test results) and show how designs evolved based on iterative feedback.

Process Documentation:

• Workflow Design: Demonstrate the ability to map out and document complex user workflows and information architecture.

• Design Handoff Protocols: Showcase understanding of efficient design handoff processes to development teams, including the use of relevant tools and documentation practices.

• Usability Testing Protocols: Outline methodologies used for conducting and analyzing usability tests to inform design iterations.

• Design System Governance: If applicable, describe processes for managing and updating design system components and guidelines.

📝 Enhancement Note: The requirement for a portfolio and specific case study elements indicates that candidates will be evaluated not just on their aesthetic skills but on their strategic thinking, problem-solving capabilities, and ability to articulate their design process and its impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 2-5 years of experience in Kenya, and considering the remote nature of the role supporting U.S. clients, a competitive salary range is estimated between KES 1,800,000 - KES 3,500,000 per annum (approximately USD 14,000 - USD 27,000 annually). This range accounts for local cost of living and the premium for specialized remote tech skills.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within Kenya, offering significant autonomy and work-life balance.

• Health Insurance: Comprehensive health coverage for the employee and potentially dependents, aligning with industry standards.

• Paid Time Off: Generous vacation days, sick leave, and public holidays to ensure employee well-being and prevent burnout.

• Professional Development: Budget or opportunities for continued learning, including workshops, online courses, conferences, and certifications relevant to UX/UI design.

• Equipment Stipend: Potential provision of a stipend or necessary equipment (laptop, monitor) to ensure a productive remote work setup.

• Performance Bonuses: Potential for performance-based bonuses tied to project success, client satisfaction, and individual contributions.

Working Hours: The role requires adherence to U.S. client business hours, typically 8-9 hours per day, for critical meetings, sprint reviews, and design handoffs. However, there is flexibility for sprint reviews and design handoffs, implying that the core working hours may be adaptable to accommodate other responsibilities and time zone differences, with an expected total of approximately 40 hours per week.

📝 Enhancement Note: Salary estimates are based on current market data for UX/UI designers in Kenya, adjusted for remote roles serving international clients. Benefits are inferred based on common offerings for full-time remote positions in the tech sector. The working hours highlight a need for flexibility and proactive communication to bridge time zone gaps.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the Technology and Software industry, specifically focusing on providing skilled remote talent to businesses, likely across various sectors that leverage digital products. Their model suggests a focus on efficiency, talent acquisition, and client satisfaction in a globalized workforce.

Company Size: With information pointing to a company size that likely ranges from 50-250 employees (based on typical agency models and available data from similar platforms), Pavago offers a dynamic environment with opportunities for significant impact. This size often balances structured processes with the agility to adapt to new client needs and market trends.

Founded: While the founding date for Pavago is not explicitly provided, their presence on platforms like Workable suggests an established operational framework. Companies of this nature typically focus on building robust systems for talent management, client onboarding, and project delivery.

Team Structure:

• Remote-First Operations: The team is structured to operate entirely remotely, emphasizing asynchronous communication and digital collaboration tools.

• Client-Centric Pods: Designers likely work within project-specific teams or "pods," collaborating closely with Product Managers and Engineers dedicated to a particular client's product.

• Cross-Functional Collaboration: Strong emphasis on seamless collaboration between UX/UI Designers, Product Managers, and Developers to ensure cohesive product development.

Methodology:

• Agile Development: Projects are typically managed using Agile methodologies, requiring designers to be adaptable and responsive to iterative development cycles.

• Data-Driven Design: A strong emphasis on using analytics, user feedback, and A/B testing to inform design decisions and measure impact.

• Design System Implementation: A focus on building and maintaining scalable design systems to ensure consistency and efficiency across multiple projects and clients.

Company Website: https://pavago.co/

📝 Enhancement Note: The company culture is inferred to be remote-first, client-focused, and agile, typical of talent outsourcing or agency models. The emphasis on design systems and data-driven approaches suggests a commitment to quality and efficiency in their service delivery.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position (2-5 years of experience) within the UX/UI design field. It requires independent contribution and the ability to manage design tasks from conception to completion, with a growing responsibility for strategic input and process improvement.

Reporting Structure: The UX/UI Designer will likely report to a Design Lead, Head of Design, or a Project Manager overseeing client engagements. Within project teams, they will collaborate closely with Product Managers and Engineering Leads.

Operations Impact: The UX/UI Designer plays a critical role in shaping the user experience and visual appeal of client products. Their work directly influences user engagement, task completion rates, customer satisfaction, and ultimately, the success and adoption of the client's digital offerings. This role is integral to the Go-To-Market strategy by ensuring products are intuitive and desirable for target users.

Growth Opportunities:

• Senior UX/UI Designer: Progression to a senior role with increased autonomy, responsibility for more complex projects, and mentorship of junior designers.

• Lead UX/UI Designer: Opportunity to lead design teams, define design strategy for key clients or product lines, and manage design operations.

• Specialization: Potential to specialize in areas such as UX Research, Interaction Design, Design Systems Architecture, or Product Strategy.

• Client Management: Development of skills in client communication, stakeholder management, and strategic consulting.

• Continuous Learning: Access to resources and opportunities for skill enhancement in emerging design tools, methodologies, and industry best practices.

📝 Enhancement Note: Growth paths are typical for mid-level design roles, emphasizing increased responsibility, leadership potential, and specialization. The client-facing nature of the role also opens avenues for strategic consulting and client relationship management.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is entirely digital, relying on home office setups and online collaboration tools.

Office Location(s): The role is based in Kenya, allowing the designer to work from any suitable location within the country. While the company operates remotely, the primary talent pool is identified as Kenya.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a dedicated, productive home office environment conducive to focused work and virtual collaboration.

• Digital Collaboration Tools: Extensive use of communication platforms (e.g., Slack, Zoom), project management software, and design collaboration tools (Figma, Miro, etc.) is standard.

• Asynchronous Communication: While some synchronous collaboration is required, the environment supports asynchronous workflows, allowing for flexibility within the U.S. business day context.

• Independent Work: A high degree of autonomy is expected, requiring strong self-discipline, time management, and proactive communication.

Work Schedule: The role requires working approximately 40 hours per week. While core hours will align with U.S. client business hours for key meetings and handoffs, there is flexibility for sprint reviews and design handoffs, allowing for adaptation to personal schedules within reasonable professional boundaries.

📝 Enhancement Note: The work environment is characterized by its remote-first nature, requiring self-discipline and proficiency with digital collaboration tools. The need to align with U.S. business hours for specific interactions is a key consideration for work schedule management.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Phone Screen: A brief introductory call with a Pavago Recruiter to assess basic qualifications, cultural fit, and interest in the role.

2. Video Interview with Pavago Recruiter: A more in-depth discussion with the Pavago team to explore experience, skills, and alignment with the company's remote work model and client service approach.

3. Portfolio Review + Practical Task: This is a critical stage where candidates present their portfolio, showcasing their design process and problem-solving abilities. A practical design task, such as creating a 3-screen mobile onboarding flow, will likely be assigned to assess real-time design skills and approach.

4. Client Interview: An interview with the end client to evaluate technical skills, domain relevance, and how the candidate would integrate into their specific project team and culture.

5. Offer & Background Verification: Successful candidates will receive an offer and undergo standard background checks.

Portfolio Review Tips:

• Structure for Clarity: Organize your portfolio with clear case studies for each project. Start with an executive summary of the challenge, your role, and the outcome.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) extensively. Explain your design decisions at each stage, detailing why you chose a particular approach.

• Highlight Process: Emphasize your UX research methods, user journey mapping, wireframing, prototyping, and usability testing. Demonstrate your ability to translate research into design.

• Quantify Impact: Whenever possible, include metrics, user feedback quotes, or A/B test results that demonstrate the success of your designs. Focus on improvements in usability, conversion rates, or user satisfaction.

• Demonstrate UI Craftsmanship: Showcase your visual design skills, including typography, color palettes, layout, and attention to detail. Ensure consistency with any brand guidelines.

• Tailor to the Role: If possible, highlight projects that align with SaaS, mobile apps, or e-commerce, as these are preferred areas.

Challenge Preparation:

• Understand the Brief: For the practical task (e.g., designing an onboarding flow), carefully read and understand the requirements, target audience, and goals.

• Time Management: Allocate your time effectively across research, ideation, wireframing, prototyping, and visual design.

• Design Rationale: Be prepared to explain every design decision you make, linking it back to user needs, business goals, or design principles.

• Focus on Core Flow: Prioritize creating a functional and intuitive core user flow for the assigned task, rather than getting bogged down in excessive detail or visual embellishments if time is limited.

• Accessibility & Responsiveness: Consider how your design would be accessible and responsive, even if not explicitly required for the task.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and practical design skills. Candidates should prepare to articulate their design process, justify their decisions, and demonstrate their ability to deliver on specific design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and design system management. Proficiency is highly expected.

• Adobe XD: An alternative or complementary tool for UI/UX design and prototyping.

• Sketch: Another industry-standard design tool, particularly prevalent in Mac-based environments.

• Prototyping Tools: Beyond Figma/XD, experience with tools like InVision for interactive prototyping and collaboration may be beneficial.

Analytics & Reporting:

• Hotjar / FullStory: User behavior analytics tools for understanding user interactions, heatmaps, session recordings, and identifying pain points.

• Google Analytics: For tracking website traffic, user behavior, conversion rates, and campaign performance.

CRM & Automation:

• Zeplin / Figma Dev Mode: Tools for efficient design handoff to developers, providing specs, assets, and code snippets.

• InVision Inspect: Similar to Zeplin, used for developer handoffs and project collaboration.

• Miro / Mural: Digital whiteboarding tools for collaborative brainstorming, user journey mapping, and workflow visualization.

📝 Enhancement Note: Proficiency in Figma is paramount, given its widespread use in collaborative design environments. Familiarity with analytics and developer handoff tools is also crucial for effective cross-functional collaboration and data-informed design.

👥 Team Culture & Values

Operations Values:

• User Empathy: A deep commitment to understanding and advocating for the user's needs and experience in every design decision.

• Detail-Oriented Craftsmanship: A dedication to producing high-quality, polished, and pixel-perfect designs with meticulous attention to detail.

• Collaborative Spirit: A proactive approach to working with cross-functional teams, valuing open communication, feedback exchange, and shared problem-solving.

• Data-Driven Decision Making: A reliance on user data, analytics, and testing to inform design choices and measure effectiveness, rather than relying solely on intuition.

• Efficiency & Scalability: A focus on creating designs and systems that are not only effective but also efficient to implement and scalable for future growth.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in team discussions, providing design perspectives early and often in the product development lifecycle.

• Open Feedback Culture: A willingness to both give and receive constructive feedback on designs, fostering a continuous improvement mindset.

• Agile Iteration: Embracing an iterative design process, where designs are shared, reviewed, and refined frequently in response to feedback and evolving requirements.

• Knowledge Sharing: Encouraging the sharing of design best practices, insights, and learnings across the team to elevate collective expertise.

📝 Enhancement Note: The values emphasize a blend of user advocacy, technical excellence, collaborative teamwork, and a data-informed, efficient approach to design, aligning with the demands of a remote, client-service oriented organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating with U.S.-based clients and teams while working within Kenyan business hours requires proactive communication and asynchronous workflow management.

• Diverse Client Needs: Adapting design approaches and styles to meet the unique requirements and brand identities of various clients.

• Maintaining Design Consistency: Ensuring brand and UI consistency across potentially disparate client projects while adhering to personal and client-specific design systems.

• Technical Constraints: Working within the technical limitations and development timelines of different client projects, requiring pragmatic design solutions.

• Remote Isolation: Managing personal motivation and engagement in a fully remote setting, necessitating strong self-discipline and proactive connection with colleagues.

Learning & Development Opportunities:

• Advanced Design Tool Mastery: Deepening expertise in Figma, exploring advanced plugins, automation, and collaborative features.

• UX Research Methodologies: Expanding knowledge and practical application of various qualitative and quantitative research techniques.

• Design Systems Architecture: Learning to build and manage complex, scalable design systems that serve multiple products and teams.

• Accessibility Auditing: Developing skills in conducting thorough accessibility audits and implementing solutions for inclusive design.

• Industry Trends & Best Practices: Staying abreast of new design patterns, emerging technologies, and evolving user expectations through courses, webinars, and industry publications.

📝 Enhancement Note: Challenges are primarily related to the remote, client-facing nature of the role, emphasizing communication, adaptability, and self-management. Growth opportunities focus on deepening core design skills and expanding into specialized areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your decision-making process, research, and compromise skills.)

• "Walk me through your process for designing a new feature, from initial concept to developer handoff. What tools do you use, and how do you ensure collaboration?" (Emphasize your end-to-end UX/UI process, collaboration methods, and tool proficiency.)

• "How do you approach A/B testing your designs? Can you give an example of a test you ran and what you learned?" (Highlight your data-driven approach and ability to iterate based on results.)

Company & Culture Questions:

• "What interests you about working for Pavago and supporting U.S. clients remotely from Kenya?" (Show your understanding of the remote model and client service aspect.)

• "How do you stay motivated and productive in a fully remote work environment?" (Assess your self-discipline and time management skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative—the challenge, your journey (research, ideation, design), and the resolution (outcome, learnings).

• Visual Impact: Use high-quality visuals. Ensure your mockups are clean, your wireframes are clear, and your prototypes are functional.

• Process Focus: Clearly articulate why you made certain design decisions, referencing user research, heuristics, or business goals.

• Quantify Results: Whenever possible, use data, metrics, or user feedback to demonstrate the impact of your designs.

• Conciseness: Be mindful of time. Practice your presentation to be engaging and informative without being overly lengthy. Be prepared to dive deeper into specific areas if asked.

📝 Enhancement Note: Interview preparation should focus on articulating the design process, justifying decisions with data and user-centric principles, demonstrating collaboration skills, and showcasing a strong understanding of the remote work environment and client service model.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit Your Application: Click the application link to formally submit your resume and any requested documents.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a personal website or dedicated platform), and prominently features 2-3 detailed case studies showcasing your UX/UI process, problem-solving skills, and design outcomes. Tailor the highlighted projects to reflect experience relevant to SaaS, mobile apps, or e-commerce if possible.

• Optimize Your Resume: Highlight keywords from the job description, such as "UX Design," "UI Design," "Figma," "Prototyping," "User Research," "Design Systems," and "WCAG 2.1 AA." Quantify your achievements with metrics where possible to demonstrate impact.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, explaining your design rationale, and articulating the impact of your work. Be ready to discuss your experience with remote collaboration and U.S. client business hours.

• Research Pavago: Familiarize yourself with Pavago's business model, their approach to remote talent, and any publicly available information on their client success stories or company values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.