Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Headlight

Location: Salt Lake City, Utah, United States

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-03-09

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for creating visually compelling assets across digital, print, and social media platforms to communicate complex information with empathy and clarity, aligning with the company's mission to transform mental healthcare.

• Will collaborate closely with marketing, product, and clinical teams to design intuitive user interfaces (UI/UX) and ensure seamless navigation of mental health care services.

• Manages the technical execution of design projects, including file preparation for print production and optimization of digital assets for various platforms, ensuring smooth hand-offs to developers and vendors.

• Works within established design systems and brand guidelines to maintain visual consistency and build trust across all organizational touchpoints.

• Contributes to evolving the brand identity through thoughtful design that connects with individuals seeking mental health support.

📝 Enhancement Note: While the core function is Graphic Design, the emphasis on UI/UX, digital product design, and collaboration with marketing and product teams suggests a strong overlap with Marketing Operations and GTM (Go-To-Market) functions, specifically in visual communication and brand execution for service delivery. The role requires a blend of creative artistry and technical production skills, crucial for effective GTM campaigns and user experience in the healthcare sector.

📈 Primary Responsibilities

• Develop engaging graphic assets for digital, print, and social channels, employing a simple, graphic art aesthetic to make complex mental health information easily digestible and empathetic.

• Uphold and advance the brand identity by consistently applying established design systems, style guides, and brand frameworks across all creative outputs.

• Collaborate with the digital product team to design intuitive and user-friendly interfaces, producing clean wireframes, high-fidelity mockups, and organized UI assets that enhance user experience.

• Execute technical design tasks, including preparing and pre-flighting files for print production and optimizing digital assets for various online platforms to ensure seamless integration.

• Partner effectively with marketing, product, and clinical stakeholders to deliver practical design solutions that align with project objectives, technical requirements, and the needs of the community served.

• Ideate and conceptualize creative solutions for a range of projects spanning print, web, and potentially video content, demonstrating strong conceptual thinking.

• Manage and organize digital assets, ensuring they are accessible and appropriately formatted for ongoing use by various teams.

• Contribute to internal communications by designing materials that foster a strong company culture and disseminate important information effectively.

📝 Enhancement Note: The responsibilities highlight a need for strong visual storytelling and brand consistency, critical for a healthcare provider aiming to build trust and clarity. The blend of creative design, UI/UX collaboration, and production readiness indicates this role supports both marketing outreach and user-facing product elements, a common requirement in GTM operations.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field is typically expected for this experience level.

Experience: 2–4 years of professional graphic design experience, ideally within an agency or in-house creative team environment.

Required Skills:

• Proven professional graphic design experience (2-4 years) in an agency or in-house setting.

• Strong conceptual ability with the capacity to ideate across print, web, and video projects.

• Proficiency in Adobe Creative Suite, including Illustrator, InDesign, and Photoshop.

• Expertise in industry-standard UI/UX design tools such as Figma, Sketch, or Adobe XD.

• A robust portfolio showcasing a strong understanding of typography, scale, color theory, layout principles, and grid systems.

• Demonstrable real-world experience with file preparation for print production and digital asset management.

• Exceptional organizational skills with a meticulous attention to detail, ensuring alignment, consistency, and accuracy in all design work.

Preferred Skills:

• Experience designing for the healthcare industry, particularly mental health.

• Familiarity with content management systems (CMS) for website updates.

• Basic understanding of front-end development principles and how design translates to code.

• Experience with motion graphics or video editing software.

• Ability to work a hybrid schedule in Salt Lake City.

📝 Enhancement Note: The requirement for UI/UX tools like Figma alongside traditional Adobe Suite skills indicates a need for designers who can contribute to digital product development, a key aspect of modern GTM strategies. The emphasis on a portfolio showcasing core design principles is standard for creative roles, but the context of healthcare demands a sensitivity to empathy and clarity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates 2-4 years of professional graphic design work, with a focus on projects that highlight conceptual thinking and execution across various mediums (print, digital, social).

• Specific case studies showcasing the ability to translate complex information into easily digestible and empathetic visual assets, particularly relevant for the healthcare sector.

• Examples of UI/UX design work, including wireframes, mockups, and finalized UI assets, demonstrating an understanding of user-centered design principles and intuitive navigation.

• Projects that illustrate adherence to established design systems and brand guidelines, showcasing the ability to maintain visual consistency while contributing to brand evolution.

Process Documentation:

• The ability to articulate the design process from concept to final production, including ideation, collaboration, iteration, and technical hand-off.

• Examples of how design solutions addressed specific project goals, technical constraints, and user needs.

• Evidence of working within established design systems and contributing to their development or refinement.

• Demonstrations of how design has been used to communicate complex information empathetically and clearly, particularly in sensitive fields like mental healthcare.

📝 Enhancement Note: For a Graphic Designer role supporting GTM and marketing operations in healthcare, the portfolio should emphasize clarity, empathy, and brand consistency. Demonstrating experience with UI/UX tools and the technical production aspects of design is crucial for effective collaboration with digital teams and ensuring assets are ready for deployment.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 per year.

Benefits:

• W2 employment status with competitive compensation.

• Comprehensive medical, dental, and vision insurance, effective on the first of the month following employment.

• Generous paid time off, including vacation days, sick leave, and holiday pay.

• Employee Assistance Program (EAP) offering confidential counseling, resources, and support for personal and professional challenges.

• 401(k) retirement savings plan with a company contribution.

• A company culture that actively prioritizes employee work-life balance, supported by a hybrid work schedule.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with a hybrid work schedule offering flexibility.

📝 Enhancement Note: The provided salary range of $70,000-$80,000 for a Graphic Designer with 2-4 years of experience in Salt Lake City, Utah, aligns with industry benchmarks for mid-level creative roles. The benefits package is robust, particularly the comprehensive health insurance and the emphasis on work-life balance, which are attractive for creative professionals seeking stability and support. The mention of hybrid work is also a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (specifically Mental Healthcare Technology and Services). Headlight is a technology-driven organization focused on transforming mental health care delivery through innovative solutions and expert clinical teams.

Company Size: The description implies a growing company, likely in the startup/scale-up phase, with a "small creative team" and a focus on building out functions. This suggests an environment with opportunities for impact and growth, but also one that requires adaptability.

Founded: Founded by psychiatrists, indicating a strong clinical foundation and a mission-driven approach to improving mental health access and outcomes.

Team Structure:

• The Graphic Designer will join a "small creative team" and will primarily work with the VP of Brand and Creative.

• Collaboration is expected with digital product, marketing, and clinical teams, indicating a cross-functional operational structure.

Methodology:

• Headlight leverages "rich data" to continuously improve care delivery, suggesting a data-informed approach to operations and strategy.

• The company champions "innovation" and "thoughtful design" to connect with people seeking help.

• A focus on "coordinated care" and "feedback loops" points to a systematic and integrated approach to service delivery and operational efficiency.

Company Website: https://headlight.health/

📝 Enhancement Note: The company's mission in mental healthcare, founded by psychiatrists, suggests a culture that values empathy, expertise, and innovation. The "small creative team" environment implies direct impact and close collaboration, while cross-functional work with marketing and product teams is key for GTM success. The emphasis on data and coordinated care highlights a structured, results-oriented operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, acting as a key contributor within the creative team. It offers hands-on design execution with opportunities to influence brand representation across multiple channels.

Reporting Structure: The role reports directly to the VP of Brand and Creative, providing a clear line of communication and mentorship from a senior creative leader.

Operations Impact: The Graphic Designer's work has a direct impact on Headlight's Go-To-Market (GTM) strategy by shaping the visual narrative and user experience. Effective design communications build trust, attract patients, and support the company's mission to transform mental healthcare, thereby influencing patient acquisition and retention rates, which are critical operational metrics.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UI/UX design, digital product design, and potentially motion graphics or video asset creation.

• Brand Development: Potential to take on more strategic design projects, contributing to the evolution of Headlight's brand identity and visual language.

• Leadership Potential: As the creative team grows, there may be opportunities to mentor junior designers or lead specific creative initiatives.

• Industry Exposure: Gaining specialized experience in the rapidly evolving mental healthcare technology sector, which is highly valuable.

📝 Enhancement Note: The role offers a solid foundation for a graphic designer looking to specialize in healthcare and digital product design. The direct reporting to a VP provides significant visibility and mentorship, crucial for career progression. The impact on GTM is significant, as visuals are paramount in building trust and communicating value in healthcare.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a blend of remote flexibility and in-office collaboration. The mention of a "hybrid work schedule" suggests a structured approach to balancing remote and on-site days.

Office Location(s): Salt Lake City, Utah. A physical presence in this location is noted as a "plus" for candidates, implying that while hybrid, some in-office presence is desired.

Workspace Context:

• The role is part of a "small creative team," suggesting an intimate and collaborative working atmosphere within the office.

• Collaboration with digital, marketing, and clinical teams means the workspace will facilitate cross-functional interaction and idea sharing.

• Access to industry-standard design tools (Adobe Creative Suite, Figma, etc.) is implied, providing the necessary technological resources for creative output.

Work Schedule: A hybrid work schedule is offered, providing flexibility. Standard full-time hours (approx. 40/week) are expected, allowing for structured workdays while accommodating personal needs.

📝 Enhancement Note: The hybrid model in Salt Lake City is a key aspect, appealing to candidates seeking work-life balance while maintaining team cohesion and access to office resources. The emphasis on collaboration within a small creative team suggests a dynamic and engaged work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess foundational skills, experience, and alignment with the company's aesthetic and mission.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, discussing key projects, their role, design process, and how their work aligns with Headlight's brand and mission. Expect discussions on conceptualization, execution, and problem-solving.

• Skills Assessment/Design Challenge: A potential practical exercise to evaluate proficiency in design tools (e.g., Figma, Adobe Suite) and ability to apply design principles to a specific brief, possibly related to healthcare communication or UI design.

• Team/Cultural Fit Interviews: Meetings with the VP of Brand and Creative, and potentially other team members from marketing, product, or clinical departments, to assess collaboration style, communication skills, and alignment with Headlight's values.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best demonstrate your skills in typography, layout, color theory, and conceptual thinking, with a preference for work that reflects the empathetic and clear communication style suitable for healthcare.

• Highlight Process: For each project, be ready to discuss your thought process, the problem you were solving, your design decisions, and the outcome. Emphasize how you translated complex information or user needs into design solutions.

• Showcase UI/UX: Include examples of wireframes, mockups, and user interface designs to demonstrate proficiency with tools like Figma and an understanding of user experience.

• Demonstrate Technical Proficiency: Be prepared to discuss your experience with file preparation for print and optimization for digital platforms.

• Tailor to Headlight: Research Headlight's brand, mission, and current visual identity. Explain how your design philosophy and past work align with their goals, particularly in transforming mental healthcare.

Challenge Preparation:

• Familiarize yourself with common design challenges related to branding, marketing collateral, and UI design for web/mobile applications.

• Practice articulating your design decisions concisely and persuasively.

• Be prepared to receive feedback and iterate on a design concept within a limited timeframe.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, execution-focused nature of this role. Candidates should prepare to not only show their best work but also articulate the strategic thinking and process behind it, especially as it pertains to the sensitive nature of healthcare communication.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, InDesign, and Photoshop for a wide range of graphic design tasks, from vector illustration and print layout to image editing and asset creation.

• UI/UX Design Tools: Strong skills in industry-standard software such as Figma, Sketch, or Adobe XD for designing user interfaces, creating wireframes, mockups, and prototypes. Figma is increasingly the industry standard for collaborative UI design.

• File Preparation & Asset Management: Familiarity with tools and workflows for preparing final files for print production (e.g., pre-flighting, color profiles) and optimizing digital assets for web and various platforms.

Analytics & Reporting:

CRM & Automation:

• The Graphic Designer will likely interact with marketing automation platforms or CMS systems to implement visual content. Familiarity with how design assets are deployed through these systems would be advantageous, though not a core technical requirement.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and UI/UX tools like Figma, Sketch, or Adobe XD is critical. This combination points to a need for a designer who can bridge traditional graphic design with digital product design, essential for modern GTM and marketing operations. Their output directly feeds into marketing campaigns and user-facing digital products.

👥 Team Culture & Values

Operations Values:

• Make things easier: Design solutions should aim for clarity, simplicity, and ease of use, reflecting this core value in visual communication and user interface design.

• Forge genuine connections: Design should be empathetic, approachable, and build trust, fostering authentic connections with individuals seeking mental health support.

• Elevate the standard: Strive for high-quality design execution and innovative creative solutions that push the brand forward and set a benchmark for visual communication in the mental healthcare space.

Collaboration Style:

• Highly collaborative, working closely with the VP of Brand and Creative, as well as cross-functional teams in marketing, product, and clinical services.

• Open to feedback and iterative design processes, essential for delivering effective solutions that meet diverse stakeholder needs.

• Proactive communication to ensure design projects align with overall business objectives and project timelines.

📝 Enhancement Note: The company's three pillars ("Make things easier," "Forge genuine connections," "Elevate the standard") provide a clear framework for how design should function. These values translate directly into expectations for visual clarity, empathetic communication, and high-quality creative output, all vital for a healthcare provider.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity across diverse platforms while also pushing creative boundaries to keep the brand fresh and engaging, especially in a sensitive industry.

• Translating Complex Information: Effectively communicating complex mental health concepts, treatment options, and service details through design in an accessible and empathetic manner.

• Cross-Functional Collaboration: Navigating diverse stakeholder needs and feedback from marketing, product, and clinical teams to deliver design solutions that satisfy multiple objectives.

• Rapidly Evolving Industry: Keeping up with design trends, technological advancements (especially in digital product design), and best practices within the dynamic mental healthcare sector.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in UI/UX design, user research, and digital product design principles.

• Healthcare Design Nuances: Gain specialized knowledge of design best practices for healthcare, focusing on empathy, trust, accessibility, and compliance.

• Brand Strategy: Contribute to the strategic development of the brand's visual identity and messaging.

• Industry Exposure: Work within a mission-driven organization at the forefront of mental health innovation.

📝 Enhancement Note: The challenges highlight the need for adaptability and strong communication skills, common in GTM and marketing operations roles. The growth opportunities are significant for a designer looking to specialize in a high-impact industry and develop expertise in digital product and brand strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex information into a simple, visually engaging asset. How did you approach it, and what was the outcome?" (Focus on your process for clarity and empathy).

• "How do you approach balancing established brand guidelines with the need for creative innovation in your design work?" (Demonstrate an understanding of brand governance and creative problem-solving).

• "Walk us through a project where you collaborated with non-design stakeholders (e.g., marketing, product, clinical teams). How did you manage feedback and ensure alignment?" (Highlight your communication and collaboration skills).

Company & Culture Questions:

• "What interests you about Headlight's mission to transform mental healthcare, and how do you see design playing a role in that mission?" (Connect your passion for design with the company's purpose).

• "Based on our website and mission, what are your thoughts on our current brand aesthetic? Where do you see opportunities for its evolution?" (Demonstrate research and critical thinking about the brand).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a story. Start with your strongest, most relevant projects. For each project, clearly state the objective, your role, the process, and the results achieved.

• Focus on Relevance: Prioritize projects that showcase your ability to create empathetic, clear, and engaging visuals, especially those that might touch upon healthcare, technology, or complex information. Include UI/UX examples.

• Articulate Your "Why": Be prepared to explain the rationale behind your design choices – why you chose specific colors, typography, layouts, or UI elements.

• Showcase Technical Execution: Briefly mention your process for preparing files for print and optimizing for digital, demonstrating your production readiness.

• Engage and Discuss: Treat the presentation as a conversation. Be open to questions and engage with the interviewer about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical design skills but also strategic thinking, empathy, and the ability to collaborate effectively within a mission-driven organization. The ability to connect design work to business objectives and user needs is paramount.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your resume and portfolio to highlight relevant experience in graphic design, UI/UX, and any work in the healthcare or technology sectors. Ensure your portfolio showcases projects that demonstrate empathy, clarity, and adherence to brand guidelines.

• Resume Optimization: Clearly articulate your years of experience (2-4 years), proficiency with Adobe Creative Suite and UI/UX tools (Figma, Sketch, Adobe XD), and any experience with print production or digital asset optimization. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, conceptual thinking, and collaborative experiences. Prepare specific examples for behavioral questions related to problem-solving, stakeholder management, and adapting to feedback. Be ready to present your portfolio confidently.

• Company Research: Thoroughly review Headlight's website, mission, values, and any available case studies or blog content. Understand their approach to mental healthcare and how design supports their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.