Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: De La Cruz

Location: Medellin, Colombia (Remote)

Job Type: Full-Time

Category: Creative Operations / Marketing Operations

Date Posted: February 27, 2026

Experience Level: Mid-level (2+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the adaptation and localization of existing creative assets, ensuring brand consistency across various media channels.

• Key responsibilities involve translating master creative layouts into diverse formats such as digital banners, social media posts, print ads, and Out-of-Home (OOH) materials.

• A critical aspect is maintaining precision and quality in all design adaptations, adhering to established brand guidelines and production specifications.

• The Graphic Designer will collaborate closely with creative, production, and project management teams to deliver high-quality, on-time assets.

📝 Enhancement Note: While the job title is "Graphic Designer," the core responsibilities heavily lean towards production and asset adaptation, a common function within larger creative or marketing operations teams. This role requires a strong understanding of production workflows and brand governance, rather than pure conceptual design. The focus on "implementing design adaptations and translations of existing creative assets" positions this role as a key operational support function for marketing and creative output.

📈 Primary Responsibilities

• Adapt existing master creative layouts into multiple formats and specifications, including digital banners, social media graphics, print advertisements, and OOH materials.

• Ensure strict adherence to original design concepts, brand identity, and campaign objectives across all adapted assets.

• Collaborate with production teams to implement necessary revisions or updates to layouts based on feedback and technical requirements.

• Maintain meticulous version control and organization of all adaptation files to ensure efficient retrieval and management.

• Prepare and package final mechanicals and production-ready files for various output channels, adhering to specific technical requirements.

• Follow established templates, brand guidelines, and design toolkits provided by the creative team to ensure consistency.

• Deliver high-quality assets on time, meeting all specified creative standards and production deadlines.

• Liaise with Art Directors, Project Managers, and Traffic/Production teams to clarify adaptation briefs and requirements.

• Apply client feedback and corrections with precision and efficiency to all design adaptations.

• Conduct basic quality assurance checks on all deliverables prior to final file release to minimize errors.

📝 Enhancement Note: The responsibilities emphasize execution and adherence to existing brand systems, aligning with operational efficiency rather than new creative development. The focus on "adaptation," "reformatting," and "localization" highlights a production-centric operational workflow.

🎓 Skills & Qualifications

Education:

Experience:

• 2+ years of proven experience in graphic design, with a significant focus on production, adaptation, and localization of creative assets.

Required Skills:

• Technical Proficiency: Expert-level command of Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator, for efficient asset manipulation and production.

• File Preparation: Comprehensive knowledge of file setup for print, digital, and social media formats, including resolution, color modes, bleed, and trim specifications.

• Visual Fundamentals: Strong understanding of layout principles, typography, visual hierarchy, color theory, and their application in maintaining brand consistency.

• Organizational Skills: Excellent organizational and version control skills to manage a high volume of assets and revisions effectively.

• Execution Excellence: Ability to meticulously follow instructions, execute designs with precision, and meet stringent quality standards.

• Adaptability: Demonstrated capacity to adapt to evolving project requirements, feedback, and diverse creative briefs.

Preferred Skills:

• Familiarity with online proofing tools (e.g., Filestage, Aproove) and digital asset management (DAM) systems.

• Experience with workflow automation tools or processes within a creative production environment.

• Basic understanding of motion graphics or video editing software for simple asset adjustments.

• Knowledge of localization best practices for global marketing campaigns.

📝 Enhancement Note: The emphasis on specific Adobe Suite proficiency, file setup knowledge, and organizational skills points to a role that values technical execution and process adherence over conceptual ideation. The preference for agency/in-house experience suggests a need for candidates who can quickly integrate into established production pipelines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Adaptation Case Studies: Showcase at least 2-3 projects demonstrating your ability to adapt a master creative layout into multiple formats (e.g., print to digital banners, social media posts, OOH). Highlight the original asset and the various adaptations.

• Brand Consistency Examples: Include examples that illustrate how you maintained brand guidelines (color, typography, logo usage) across different applications and sizes.

• Technical Execution: Demonstrate proficiency in preparing production-ready files for print and digital, showing examples of correct bleed, resolution, and format specifications.

• Workflow Efficiency: If possible, include a project where you optimized a workflow or managed a high volume of assets efficiently, showcasing your organizational and version control skills.

Process Documentation:

• Be prepared to discuss your process for managing multiple design adaptations simultaneously.

• Articulate your approach to quality assurance and double-checking files before submission.

• Explain how you interpret and apply feedback from Art Directors and Project Managers.

• Detail your system for organizing and naming files to ensure clear version control.

📝 Enhancement Note: For a role focused on asset adaptation and production, the portfolio is crucial for demonstrating practical skills in execution, adherence to brand standards, and efficient workflow management, rather than conceptual design prowess.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to design-related resources.

• Remote Work Stipend: Potential allowance for home office setup or internet expenses.

• Team Events: Virtual or occasional in-person team gatherings to foster camaraderie.

• Retirement Savings Plan: Contribution-based savings plan or equivalent.

Working Hours:

• Standard 40-hour work week, typically Monday to Friday, during core business hours.

• Flexibility may be required to accommodate different time zones or urgent project needs, with potential for occasional weekend or holiday work as indicated in the job description.

📝 Enhancement Note: Salary is estimated based on remote job market data for graphic designers in similar regions and experience levels. Benefits are standard for full-time remote roles, with potential additions like a remote work stipend. The "flexible shifts, holidays & weekends" note in the original description is crucial for setting expectations on work availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader [Company Industry, if known, otherwise infer from specialties]. Given the role's focus on creative asset adaptation and production, it's likely part of a company with significant marketing, advertising, or product development operations.

Company Size: [Company Size, e.g., 51-200 employees, 1000+ employees]. This size can indicate a more structured creative department with established processes, or a larger organization where specialization within roles is common.

Founded: [Company Founded Year]. This historical context can hint at the company's stability, evolution, and potential for innovation or tradition in its operations.

Team Structure:

• Creative Department: This role is part of the Creative department, likely reporting into a Creative Lead, Art Director, or Production Manager.

• Specialized Focus: The team likely comprises individuals with specialized skills in different areas of creative production, such as conceptual design, copywriting, motion graphics, and asset adaptation.

• Cross-Functional Collaboration: The designer will collaborate closely with Project Managers, Marketing teams, Production Specialists, and potentially external vendors or agencies.

Methodology:

• Brand Governance: A strong emphasis on following established brand guidelines and design systems to ensure consistency across all communications.

• Production-Centric Workflow: Processes are likely optimized for efficient execution and delivery of creative assets, with clear production pipelines and quality control measures.

• Data-Informed Adaptation: While not explicitly stated, adaptations might be informed by performance data from previous campaigns or A/B testing insights, requiring an understanding of how design choices impact user engagement.

Company Website: [Company URL]

📝 Enhancement Note: The company context is inferred from the role's description and common industry structures. The emphasis is on how the company's operational structure and culture would support or shape the responsibilities of an asset adaptation specialist.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a Mid-level role, suitable for someone with foundational experience in graphic design production. It's a crucial contributor role within the creative operations pipeline, focused on execution and adherence to established creative frameworks.

Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer, Art Director, or Creative Production Manager. This structure provides guidance and oversight, ensuring that adaptations align with broader creative strategies and brand standards.

Operations Impact: This role directly impacts the company's ability to scale its marketing and communication efforts efficiently. By ensuring consistent and correctly formatted assets across all channels, the designer supports brand integrity, campaign reach, and the overall effectiveness of marketing initiatives. Accurate and timely asset delivery is critical for campaign launches and ongoing marketing activities.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to roles with more conceptual design responsibilities, creative direction, or client interaction.

• Production Manager/Lead: Opportunity to move into managing production workflows, overseeing teams of designers, and optimizing creative operations processes.

• Specialization: Deepen expertise in a specific area, such as digital asset optimization, localization, or motion graphics production.

• Brand Management: Transition into roles focused on brand stewardship and the strategic management of creative assets.

📝 Enhancement Note: The growth paths are framed around operations and production specialization, reflecting the role's current focus on execution and efficiency within a creative framework.

🌐 Work Environment

Office Type: As a fully remote position, the "office" is the designer's home workspace. The company likely fosters a culture that supports remote work with appropriate digital collaboration tools.

Office Location(s): While the role is remote, the "Medellin, Colombia (Remote)" designation suggests a primary focus or connection to this region, perhaps for team coordination or legal/HR purposes. The company may have a physical headquarters or other operational hubs.

Workspace Context:

• Digital Collaboration: Expect to use a suite of digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, Microsoft Teams).

• Asset Management: Reliance on cloud-based storage and digital asset management (DAM) systems for accessing and storing creative files.

• Team Interaction: Regular virtual meetings, stand-ups, and collaborative sessions with team members across different locations and time zones.

Work Schedule: The role requires adherence to a standard 40-hour work week, with flexibility needed for potential urgent requests or cross-time zone collaboration. The explicit mention of availability for flexible shifts, holidays, and weekends indicates a demanding, production-driven environment.

📝 Enhancement Note: The remote work environment necessitates strong self-discipline and proficiency in digital collaboration tools. The mention of extended availability highlights the operational demands of a production-focused role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Technical Assessment/Portfolio Review: A more in-depth discussion with a hiring manager or Art Director, focusing on your portfolio. You will be expected to walk through specific projects, explaining your role, process, and technical approach.

• Skills Test: Potentially a short design challenge or a practical exercise to assess proficiency in specific tools and ability to follow instructions.

• Final Interview: A conversation with senior leadership or key stakeholders to discuss your fit within the team and company culture, and to clarify expectations.

Portfolio Review Tips:

• Showcase Adaptation: Clearly present examples where you've adapted existing creative assets into multiple formats. Detail the original brief and your specific contribution.

• Highlight Technical Skills: Be ready to discuss your process for file preparation for print and digital, demonstrating your understanding of technical specifications.

• Emphasize Brand Consistency: Explain how you ensure brand integrity and visual hierarchy are maintained across all adaptations.

• Quantify if Possible: If you can, mention the volume of assets produced or the efficiency gains you contributed to.

• Be Prepared for Specifics: Know the details of your projects – software used, file types, output requirements, and any challenges you overcame.

Challenge Preparation:

• Follow Instructions Precisely: If given a design challenge, adhere strictly to the brief, format, and technical requirements.

• Demonstrate Tool Proficiency: Use the tools efficiently and effectively to produce the required output.

• Time Management: Pace yourself to complete the task within the given timeframe.

• Clear File Naming: Submit files with clear, organized naming conventions.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's portfolio for evidence of production skill, adherence to brand, and efficiency. A practical skills test is also probable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: Essential for layout adaptation, particularly for print and multi-page documents.
  • Photoshop: Crucial for image manipulation, resizing, and format conversion for digital and print assets.
  • Illustrator: Used for vector graphics, logos, and creating/adapting graphics for various platforms.

• File Transfer & Storage:

  • Cloud storage solutions (e.g., Google Drive, Dropbox, OneDrive) for file sharing and collaboration.

Analytics & Reporting:

CRM & Automation:

• Familiarity with project management tools such as Asana, Trello, Jira, or similar platforms for task tracking and workflow management.

• Experience with online proofing tools (e.g., Filestage, Aproove, Ziflow) is highly desirable for collaborative review and approval processes.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with DAM and project management tools will streamline the candidate's integration into the team's operational workflow.

👥 Team Culture & Values

Operations Values:

• Precision & Accuracy: A core value in ensuring all adapted assets meet exact specifications and brand standards.

• Efficiency & Speed: Driven by the need to deliver high volumes of creative assets quickly and consistently.

• Collaboration & Teamwork: Essential for working effectively with Art Directors, Project Managers, and production teams.

• Accountability & Reliability: Taking ownership of tasks and ensuring timely, high-quality delivery.

• Adaptability: Willingness to embrace new formats, tools, and project requirements with agility.

Collaboration Style:

• Task-Oriented: Interactions are often focused on specific project deliverables and deadlines.

• Feedback-Driven: Openness to receiving and implementing constructive feedback from senior team members and Art Directors.

• Process-Focused: Collaboration happens within defined workflows and project management systems.

• Remote Communication: Reliance on clear, concise digital communication to ensure alignment across distributed teams.

📝 Enhancement Note: The culture likely emphasizes execution, efficiency, and adherence to established processes, reflecting the operational nature of the role within a creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Managing a continuous stream of adaptation requests while maintaining quality and meeting tight deadlines.

• Brand Consistency Across Diverse Media: Ensuring a unified brand message and visual identity across vastly different formats (print, digital, social, OOH).

• Technical Specifications: Keeping up-to-date with the ever-changing technical requirements for various digital platforms and print production.

• Remote Collaboration Nuances: Effectively communicating and collaborating with a distributed team, overcoming potential time zone differences and reliance on digital tools.

Learning & Development Opportunities:

• Advanced Production Techniques: Opportunities to learn more about specialized production workflows, print techniques, or digital asset optimization.

• Workflow Improvement: Contributing ideas to streamline the asset adaptation and production process.

• Cross-Functional Exposure: Gaining insight into broader marketing and creative strategies by working closely with different teams.

• Tool Mastery: Deepening expertise in Adobe Creative Suite and exploring new design and production software.

📝 Enhancement Note: The challenges are inherent to production-focused roles, emphasizing the need for resilience, organization, and a proactive approach to problem-solving. Growth opportunities lean towards mastering operational aspects of design.

💡 Interview Preparation

Strategy Questions:

• Process & Workflow: "Describe your process for adapting a single master creative asset into five different digital banner sizes and three social media formats." "How do you ensure brand consistency across all these adaptations?"

• Problem-Solving: "Imagine you discover an error in a master layout after you've already started adapting it. How do you handle this situation?"

• Technical Knowledge: "What are the key considerations when preparing files for offset printing versus digital web display?" "Can you explain the difference between RGB and CMYK and when you would use each?"

Company & Culture Questions:

• "What interests you about this specific role focused on asset adaptation?"

• "How do you stay organized when managing multiple projects with competing deadlines?"

• "Describe a time you had to adapt to a significant change in project requirements or feedback."

Portfolio Presentation Strategy:

• Focus on Adaptation: Select portfolio pieces that clearly demonstrate your ability to resize, reformat, and localize existing creative work.

• Explain Your Role: Be specific about your contributions, especially if it was a team project.

• Detail the Process: Walk through your steps, from receiving the brief to final file delivery. Highlight any challenges and how you overcame them.

• Showcase Technical Skill: Be ready to discuss file setups, color modes, and export settings.

• Highlight Brand Adherence: Emphasize how you maintained brand integrity throughout the adaptation process.

📝 Enhancement Note: Be prepared to articulate your production process clearly and demonstrate your technical command of design software. Portfolio walkthroughs will be a key component.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the De La Cruz careers page.

• Tailor Your Resume: Highlight experience in graphic design production, asset adaptation, localization, and proficiency with Adobe Creative Suite. Quantify achievements where possible (e.g., "Adapted over 100 unique creative assets per quarter").

• Curate Your Portfolio: Ensure your portfolio prominently features examples of design adaptations across various media. Organize it logically, perhaps with a dedicated section for adaptation work, and include brief descriptions of your role and the process.

• Prepare for Technical Questions: Review fundamental design principles, file preparation techniques for print and digital, and be ready to discuss your workflow for managing multiple projects and adhering to brand guidelines.

• Research De La Cruz: Understand the company's brand and the types of creative work they produce to tailor your responses and express genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.