AI-First Graphic Designer

📍 Job Overview

Job Title: AI-First Graphic Designer

Company: Lumimeds

Location: Remote (Europe - Poland / Romania)

Job Type: Full-Time Contract

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-07T14:25:26

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design compelling visual assets for a fast-growing U.S.-based telehealth startup focused on weight management and metabolic health.

• Drive brand consistency and creative output across diverse digital platforms including social media, ads, email, web, and landing pages.

• Collaborate with cross-functional teams, including Marketing, Content, and Growth, to conceptualize and execute high-quality design solutions.

• Leverage AI-first design principles and tools to enhance creative workflows and produce innovative visuals.

• Maintain brand integrity and optimize designs based on performance insights and stakeholder feedback in a dynamic startup environment.

📝 Enhancement Note: The role is described as "AI-First Graphic Designer," indicating a strong emphasis on integrating AI tools into the design process. This suggests the company is forward-thinking and expects candidates to be adaptable to emerging technologies within the creative field. The "Full-Time Contract" employment type implies a need for immediate availability and a focus on project-based delivery, common in early-stage startups.

📈 Primary Responsibilities

• Design and produce a wide range of digital visual assets, including social media graphics, digital advertisements, email campaign visuals, web banners, and landing page elements.

• Develop creative concepts and visual materials for marketing campaigns, product launches, promotional activities, and brand storytelling initiatives.

• Ensure strict adherence to brand guidelines, maintaining visual consistency across all design outputs and platforms.

• Actively participate in creative concept development sessions with Marketing, Content, and Growth teams, contributing innovative ideas and design perspectives.

• Iterate on design drafts based on constructive feedback from team members and stakeholders, as well as data-driven performance insights.

• Efficiently manage a diverse workload, prioritizing multiple design requests and adhering to tight deadlines in a fast-paced, agile startup environment.

• Explore and integrate AI-powered design tools (e.g., Midjourney, Adobe Firefly) to enhance creative workflows, generate unique assets, and drive design innovation.

• Provide design support for paid advertising campaigns across platforms such as Meta, Google, and TikTok, focusing on conversion-oriented design principles.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design tasks with a forward-looking emphasis on AI integration and performance-driven design. The need to "revise designs based on feedback and performance insights" suggests a data-informed approach to design, where A/B testing and conversion metrics play a role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Digital Media, or a related field is implied through the experience and portfolio requirements.

Experience: Minimum of 4+ years of professional experience in graphic design or a closely related creative role, with a proven track record of delivering high-quality digital design work.

Required Skills:

• Proven proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and/or Canva.

• Demonstrated understanding of core design principles: branding, layout, typography, color theory, and visual hierarchy.

• Expertise in creating digital-first assets tailored for social media, web, email, and digital advertising platforms.

• Strong portfolio showcasing a range of digital design projects, ideally with examples of campaign-driven visuals.

• Excellent English communication skills, both written and verbal, for effective collaboration and feedback exchange.

• Ability to receive and implement constructive criticism, iterating quickly on designs to meet project goals.

Preferred Skills:

• Prior experience designing specifically for paid advertising channels like Meta (Facebook/Instagram), Google Ads, and TikTok.

• Foundational knowledge of marketing funnels, customer journeys, or conversion-rate optimization (CRO) principles as they relate to design.

• Experience with motion graphics, animation, or short-form video design for digital platforms.

• Familiarity and practical experience with AI image generation tools such as Midjourney, Adobe Firefly, DALL-E, or similar.

• Experience within the healthcare, wellness, SaaS, or startup sectors.

📝 Enhancement Note: The preference for "conversion-focused design" and experience with "marketing funnels" suggests that this role is not just about aesthetics but also about driving measurable business outcomes through design. The emphasis on AI image tools is a key differentiator for this "AI-First" role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 4 years of relevant graphic design experience, with a strong emphasis on digital-first outputs.

• Specific examples of visual assets created for social media campaigns, digital advertisements, email marketing, web pages, and landing pages.

• Case studies demonstrating the design process, including concept development, iteration based on feedback, and final outputs.

• Evidence of ability to maintain brand consistency across multiple platforms and campaigns.

Process Documentation:

• Examples of how design feedback is incorporated and iterated upon throughout the design lifecycle.

• Showcase of workflows for managing multiple design requests and adhering to project timelines.

• If applicable, examples of how AI tools were integrated into the design process to achieve specific outcomes or efficiencies.

• Documentation or visual representation of how brand guidelines were applied to ensure consistency.

📝 Enhancement Note: Given the "AI-First" nature of the role and the startup environment, the portfolio should ideally highlight projects where the designer was agile, responsive to feedback, and potentially experimented with new tools or approaches, including AI. Demonstrating an understanding of conversion-focused design within the portfolio will be highly advantageous.

💵 Compensation & Benefits

Salary Range: For a remote Graphic Designer with 4+ years of experience, working on a full-time contract basis in Poland or Romania, a competitive salary range would typically fall between €25,000 - €45,000 annually, or the equivalent in local currency. This estimate is based on industry benchmarks for contract roles in these regions, considering the demand for skilled digital designers and the specific requirements of an AI-first approach.

Benefits:

• Remote-First Work Environment: Full flexibility to work from anywhere within approved regions.

• Globally Distributed Team: Opportunity to collaborate with a diverse, international team, fostering a rich cultural exchange.

• Growth Opportunity: Chance to develop professionally and grow alongside a scaling healthtech company, gaining experience in a rapidly evolving industry.

• Clear Creative Direction: Access to defined brand standards and creative briefs to guide design work.

• Agile Work Culture: Experience a low-bureaucracy, fast-paced environment where decisions are made quickly and initiative is rewarded.

Working Hours: While the role is remote, candidates are expected to have availability to work within U.S. business hours to facilitate collaboration with the core team. This typically translates to approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones where possible, but with core overlap for team syncs.

📝 Enhancement Note: The salary range is an estimation for a contract role in Poland/Romania, considering typical market rates for experienced graphic designers. The specific compensation will depend on the candidate's exact experience, portfolio strength, and negotiation. The "Full-Time Contract" nature may mean benefits like paid time off or health insurance are handled differently than for a permanent employee, potentially being factored into the hourly/annual rate.

🎯 Team & Company Context

🏢 Company Culture

Industry: LumiMeds operates within the Healthtech and Telehealth sectors, specifically focusing on weight management and long-term metabolic health. This industry is characterized by rapid innovation, a strong emphasis on patient outcomes, and increasing adoption of digital solutions.

Company Size: As an early-stage, fast-growing startup, LumiMeds likely has a lean operational structure with limited hierarchical layers. This means team members often wear multiple hats and have direct impact on company direction and success.

Founded: While the founding date isn't specified, the description emphasizes LumiMeds as an "early-stage company" building infrastructure "from the ground up." This suggests a dynamic, foundational phase where processes are still being established, and opportunities for shaping the company's future are abundant.

Team Structure:

• The design function likely sits within or closely collaborates with the Marketing and Creative teams.

• Expect a flat organizational structure with direct access to leadership and stakeholders.

Methodology:

• Data-Driven Decisions: The company values performance insights, suggesting a data-informed approach to design and marketing efforts.

• Agile Development: Moving quickly, evolving priorities, and rapid decision-making are core tenets, indicative of an agile operational methodology.

• Ownership Mentality: High expectations for initiative and accountability from every team member, fostering a proactive and self-directed work environment.

Company Website: Lumimeds.com

📝 Enhancement Note: The "AI-First" branding suggests a culture that embraces technological advancement and innovation. The emphasis on "no bureaucracy" and "fast decisions" points to a culture that values speed, efficiency, and direct impact, which is common in successful early-stage startups aiming for rapid growth.

📈 Career & Growth Analysis

Operations Career Level: This role represents an experienced Graphic Designer position within a startup environment. It's a hands-on, individual contributor role focused on executing creative strategies and producing high-quality visual assets. The "AI-First" aspect adds a layer of specialization, positioning the candidate at the forefront of emerging design technologies.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. Collaboration will be frequent with content creators, growth marketers, and potentially product teams.

Operations Impact: The Graphic Designer's work directly influences Lumimeds' brand perception, marketing campaign effectiveness, and user acquisition/retention efforts. By creating compelling visuals, they contribute to driving engagement, conversions, and overall business growth in the competitive telehealth market.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design tools and conversion-focused marketing design, becoming a go-to specialist within the company.

• Skill Expansion: Opportunity to gain exposure to broader marketing strategies, user experience (UX) design principles, and potentially motion graphics or video production.

• Leadership Potential: As the company scales, there may be opportunities to mentor junior designers or lead design initiatives, potentially evolving into a Lead Designer or Art Director role.

• Industry Expertise: Develop deep knowledge in the healthtech and telehealth sectors, understanding the unique design challenges and opportunities within this space.

📝 Enhancement Note: The startup environment offers significant opportunities for rapid growth and impact. The "AI-First" specialization is a strategic career move, aligning the candidate with a growing trend and potentially offering a competitive edge in future roles.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The company operates as a "remote-first" organization.

Office Location(s): While the role is remote, the company is U.S.-based, and the approved remote locations are specified as Europe and South America. Specifically, Poland and Romania are mentioned as target regions for this role. This implies that while the team is distributed, there's a focus on certain geographical clusters for operational efficiency or talent acquisition.

Workspace Context:

• Remote Flexibility: Candidates can work from their preferred location within approved countries, offering significant autonomy.

• Technology Focus: Expect a digitally-driven workspace where collaboration relies heavily on online tools, project management software, and communication platforms.

• Global Collaboration: Interaction with a diverse, international team, requiring adaptability and cross-cultural communication skills.

Work Schedule: The role requires availability to work U.S. business hours to facilitate collaboration with the core U.S.-based team. This means candidates should be prepared for a schedule that may involve overlap with Eastern Standard Time (EST) or Pacific Standard Time (PST), typically around 40 hours per week, with some flexibility.

📝 Enhancement Note: The requirement to work U.S. business hours for a remote role in Europe/South America is a critical detail. Candidates must assess their ability to adapt their schedule to accommodate this, which is common for remote roles supporting U.S. markets but can impact work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the "AI-First" aspect and digital design focus.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, potentially including a live walkthrough. Expect questions about your design process, how you approach specific challenges, and your experience with AI tools. This stage might involve a design exercise or a small take-home project.

• Team/Hiring Manager Interview: A discussion focused on your experience, cultural fit, understanding of the company's mission, and ability to work in a fast-paced, remote startup environment. Questions about your collaboration style and problem-solving approach will be common.

• Final Interview: Potentially with a senior leader, focusing on strategic alignment, long-term potential, and final assessment of fit.

Portfolio Review Tips:

• Highlight Digital & AI: Ensure your portfolio prominently features digital-first design work and any projects where you've utilized AI tools. Clearly articulate the role of AI in your creative process and the outcomes achieved.

• Showcase Process: Include case studies that walk through your design thinking, problem-solving approach, iterations, and how you incorporated feedback. Explain the "why" behind your design choices.

• Quantify Impact: Where possible, include metrics or results demonstrating the effectiveness of your designs (e.g., engagement rates, conversion improvements). For this role, emphasize conversion-focused design.

• Brand Consistency: Demonstrate your ability to maintain brand integrity across a variety of applications.

• Conciseness: Curate your best work relevant to the role. Aim for quality over quantity, with clear, concise descriptions for each project.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge that tests your ability to create assets quickly, maintain brand consistency, and potentially incorporate AI elements. This could be a specific ad campaign visual or a social media graphic series.

• Problem-Solving: Practice articulating how you would approach a design problem given limited information or tight constraints, common in startups.

• AI Integration: Be ready to discuss how you would leverage AI tools to enhance efficiency, generate creative ideas, or overcome design hurdles, aligning with the "AI-First" mandate.

📝 Enhancement Note: The emphasis