Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Create Wellness, Inc.
Location: New York, New York, United States
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: 2025-08-11
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Drive visual strategy and execution for a fast-growing health & wellness brand, creating compelling creative across digital and physical channels.
• Develop high-converting advertising creative and engaging organic social media assets for platforms like Instagram and TikTok.
• Design impactful web graphics for product pages, homepage banners, and promotional campaigns, optimizing for user experience and conversion.
• Support the creation of visually appealing email marketing campaigns and essential retail collateral, including packaging and in-store displays.
• Manage and organize design assets within an asset management system and deliver reusable design templates in Figma to enhance team efficiency.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities strongly indicate a need for a designer with a focus on performance marketing creative, web design optimization, and operational efficiency through template creation and asset management. This role sits at the intersection of creative execution and marketing operations.

📈 Primary Responsibilities

• Design and iterate on high-impact visual assets for paid advertising campaigns across digital channels, focusing on conversion rate optimization (CRO).
• Produce engaging and on-brand graphics for organic social media content, including Instagram, TikTok, and other relevant platforms, to drive community engagement and brand awareness.
• Create visually appealing and user-friendly graphics for website product detail pages (PDPs), homepage banners, landing pages, and promotional campaigns, ensuring alignment with brand guidelines and e-commerce best practices.
• Develop eye-catching and effective layouts for email marketing campaigns, supporting lead generation, customer retention, and promotional efforts.
• Support the design of essential retail marketing collateral, including packaging elements, in-store displays, and print materials for sampling events, ensuring brand consistency across all touchpoints.
• Source, organize, and manage all creative assets within the designated asset management system (Air), ensuring efficient retrieval and utilization by cross-functional teams.
• Build and maintain reusable design templates and systems within Figma to empower marketing and creative teams, promoting brand consistency and accelerating content production.
• Collaborate closely with marketing, creative, and e-commerce teams via project management tools (ClickUp) to manage creative projects from initial concept through to final launch, ensuring timely delivery.

📝 Enhancement Note: The emphasis on "high-converting creative," "asset management systems," and "reusable design templates" points to a strong operational component within this creative role. The ideal candidate will not only be a skilled designer but also adept at streamlining creative workflows.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.
Experience: 3+ years of professional graphic design experience, with a demonstrated portfolio showcasing work within the health, wellness, and/or supplements industry.

Required Skills:

• Proven ability to design high-performance creative assets for paid advertising campaigns (ads).
• Expertise in creating engaging visual content for organic social media platforms (Instagram, TikTok, etc.).
• Demonstrated experience in web design, including graphics for product detail pages (PDPs), homepage banners, and landing pages.
• Proficiency in designing graphics for email marketing campaigns and supporting retail marketing collateral (packaging, displays).
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional design execution.
• Strong command of Figma for collaborative design, prototyping, and template creation.
• Experience utilizing asset management systems (e.g., Air) for organizing and retrieving creative assets.
• Proven track record of delivering well-structured Figma templates for cross-team usage and efficiency.
• Experience with project management and workflow tools (e.g., ClickUp) to manage creative projects and deadlines.
• Solid understanding of fundamental design principles, typography, color theory, and brand system development.
• Exceptional ability to self-manage projects, prioritize tasks effectively, and consistently meet deadlines in an asynchronous work environment.

Preferred Skills:

• Experience with UX design principles and application for web and e-commerce platforms.
• Ability to write or refine marketing copy for digital and print assets, complementing visual design.
• Familiarity with A/B testing creative variations to optimize performance.

📝 Enhancement Note: The requirement for specific tool proficiency (Air, ClickUp, Figma) alongside industry-standard Adobe Suite highlights the need for a candidate who is not only creatively skilled but also operationally savvy in managing digital assets and workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in performance-driven advertising creative, with clear metrics or impact statements.
• Include visual examples of web design elements, such as PDP mockups, hero banners, or landing page graphics, highlighting user flow and aesthetic appeal.
• Present a range of social media assets (static and potentially animated) for both paid and organic campaigns, illustrating brand consistency and platform-specific design considerations.
• Provide samples of email campaign designs and retail collateral (e.g., packaging concepts, display mockups) to demonstrate versatility.
• Clearly articulate your role and contributions in each project, especially concerning process optimization or efficiency gains.

Process Documentation:

• Demonstrate a systematic approach to asset management, showcasing how you organize, tag, and retrieve creative files for efficient team access.
• Provide examples of how you have developed and implemented Figma templates or design systems to standardize creative output and improve workflow efficiency.
• Illustrate your experience in managing creative projects through a project management tool, detailing how you track progress, communicate updates, and ensure timely delivery.

📝 Enhancement Note: The emphasis on "high-converting creative," "reusable design templates," and "asset management" suggests that the portfolio should not only showcase aesthetic quality but also demonstrate the candidate's ability to contribute to efficient, scalable creative operations and measurable marketing results.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 3+ years of experience in New York City, the estimated salary range is $70,000 - $95,000 annually. This range accounts for the cost of living in NYC, the hybrid work model, and the specialized skills required for performance marketing creative and operations integration.

Benefits:

• Competitive compensation package, including salary and potential equity, reflecting the value of creative and operational contributions.
• Comprehensive, fully-paid health, dental, and vision insurance, ensuring employee well-being.
• Generous Paid Time Off (PTO) policy with 15 days annually, promoting work-life balance.
• Access to a downtown Manhattan office, offering a central location and collaborative workspace.
• Flexible work setup, allowing for a hybrid work arrangement that balances in-office collaboration with remote flexibility.

Working Hours: The role is structured around a standard full-time workweek, typically 40 hours per week. While specific daily hours may vary, flexibility is provided within a hybrid work model, allowing for efficient management of asynchronous collaboration and project timelines.

📝 Enhancement Note: The salary range is estimated based on general market data for Graphic Designers in New York City with the specified experience level and hybrid work arrangement, adjusted for the company's industry (health & wellness) and potential growth stage. Equity is mentioned as a benefit, indicating a growth-stage company environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness Supplements. Create Wellness, Inc. operates within a dynamic and competitive market focused on improving consumer health and performance through innovative supplement products. This industry demands strong visual storytelling and a clear communication of product benefits.
Company Size: Small, high-output team. This implies a fast-paced environment where individual contributions are highly visible and have a direct impact on the company's trajectory. It also suggests a need for self-starters who can operate with a degree of autonomy.
Founded: The exact founding date is not provided, but the description indicates a "fast-growing" brand, suggesting a relatively young company with established traction and a strong growth trajectory. This often translates to a culture of agility and innovation.

Team Structure:

• The Graphic Designer will likely be part of a lean marketing or creative team, reporting to a Creative Director, Marketing Manager, or similar leadership role.
• Collaboration will be expected across departments, including marketing, e-commerce, product development, and potentially sales, requiring strong cross-functional communication skills.
• The team operates asynchronously, necessitating clear documentation, proactive communication, and reliance on project management tools for task tracking and updates.

Methodology:

• Data-driven decision-making is implied through the need for "high-converting creative" and the general nature of a fast-growing e-commerce brand.
• Workflow efficiency is a key focus, evidenced by the requirements for asset management systems (Air) and template creation (Figma) to streamline production.
• Agile project management is likely utilized, with tools like ClickUp supporting the execution of projects from concept to launch in a rapid manner.

Company Website: https://jobs.workable.com/company/8EN22yTDk16kSwfRDYQ28E/jobs-at-create-wellness%2C-inc.

📝 Enhancement Note: The company's focus on "health & wellness" and "fast-growing" status suggests a brand that values clear communication, scientific backing (even if not directly in the designer's role), and a modern, appealing aesthetic. The "small, high-output team" environment points to a culture that rewards initiative and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a Mid-Level contributor. The responsibilities involve not just creative execution but also the implementation of operational efficiencies through template creation and asset management. This blend of creative skill and process-oriented thinking offers a unique growth path.
Reporting Structure: The Graphic Designer will likely report to a Marketing Lead or Creative Director. The role involves close collaboration with e-commerce and marketing teams, providing exposure to various facets of the business and allowing for influence on visual strategy.
Operations Impact: The visual output of this role directly impacts key business metrics such as conversion rates on ads and web pages, engagement on social media, and brand perception in retail environments. By creating efficient design systems and managing assets effectively, the designer contributes to the overall operational scalability and cost-effectiveness of the creative function.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing creative, UX/UI design for e-commerce, and advanced Figma templating.
• Process Improvement: Contribute to refining and scaling the creative operations workflow, potentially leading to more senior roles focused on creative production management or design system architecture.
• Brand Building: Play a significant role in shaping the visual identity of a rapidly growing brand, offering opportunities for increased creative ownership and strategic input.
• Leadership Potential: As the team grows, there may be opportunities to mentor junior designers or lead specific creative initiatives, developing leadership capabilities.

📝 Enhancement Note: The inclusion of "UX design experience" as a preferred skill and the emphasis on template creation suggest a pathway towards more specialized roles in digital design operations or design systems management, beyond traditional graphic design.

🌐 Work Environment

Office Type: Hybrid work environment with a presence in a Downtown Manhattan office. This offers employees the benefits of in-person collaboration and networking while retaining the flexibility of remote work.
Office Location(s): Downtown Manhattan, New York. This prime location offers excellent accessibility via public transportation and proximity to various amenities, fostering a vibrant work experience.

Workspace Context:

• The Downtown Manhattan office likely provides a collaborative and modern workspace designed to facilitate team interaction, brainstorming, and project reviews.
• Expect access to standard office technology and potentially specialized design hardware/software as needed for efficient workflow.
• The team operates asynchronously, meaning that while in-office days will offer direct interaction, communication and collaboration will heavily rely on digital tools and clear documentation outside of scheduled in-person touchpoints.

Work Schedule: The role is full-time, with an expectation of approximately 40 hours per week. The hybrid arrangement allows for flexibility in managing personal schedules and optimizing work based on project needs and team collaboration requirements.

📝 Enhancement Note: The hybrid nature of the role in a major city like New York suggests a balance between structured office collaboration and the autonomy of remote work, which is often appealing to professionals who value both team synergy and personal flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and creative capabilities. Ensure your portfolio clearly highlights work in health/wellness, performance marketing, and web/social design.
• Skills Assessment/Case Study: You may be asked to complete a design challenge or present a case study from your portfolio that demonstrates your approach to a specific problem (e.g., designing social ads for a new product, creating a website banner for a promotion). Focus on showcasing your strategic thinking, design process, and ability to meet specific objectives.
• Team/Hiring Manager Interview: A discussion about your experience, skills, and how you align with the company culture and team dynamics. Be prepared to talk about your experience working in asynchronous, remote, or hybrid environments and your proficiency with tools like Figma, Air, and ClickUp.
• Final Interview: Potentially with a senior leader, focusing on your long-term vision, impact, and cultural fit within the fast-paced, high-output team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the requirements: health/wellness industry, performance ads, web/social media design, and retail collateral.
• Highlight Impact: For each project, clearly state the objective, your role, the tools used, and the outcome. Quantify results whenever possible (e.g., "increased CTR by X%", "improved engagement by Y%").
• Show Process: Include mockups of your Figma templates or explain your asset management system organization. Demonstrate how you think about efficiency and scalability in your design workflow.
• Tell a Story: Structure your portfolio presentations to narrate your design journey for each project, emphasizing problem-solving and strategic decision-making.
• Be Ready to Discuss: Prepare to walk through your portfolio in detail, explaining your design choices and your experience with the specified tools and workflows.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the objectives, target audience, and any constraints provided.
• Focus on Strategy: Demonstrate how your design decisions align with business goals (e.g., conversion, engagement).
• Showcase Tool Proficiency: If the challenge involves specific software, ensure you are comfortable using it efficiently.
• Time Management: Practice completing design tasks within a given timeframe, as this is crucial in a fast-paced environment.

📝 Enhancement Note: The interview process will likely assess not only creative talent but also operational aptitude, particularly concerning workflow management, asset organization, and the ability to deliver measurable results through design. Candidates should be prepared to discuss their experience with specific tools mentioned in the requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for core graphic design tasks, including image editing, vector graphics creation, and layout design for print and digital media. Proficiency is expected for high-quality output.
• Figma: Critical for collaborative design, prototyping, and the creation of reusable design templates and systems. Expected to be used for efficient workflow and brand consistency across various marketing assets.
• Air (or similar): Required for asset management, implying a need for organized storage, retrieval, and potential version control of creative files. Experience with digital asset management (DAM) systems is a plus.

Analytics & Reporting:

• While not directly a designer tool, understanding and designing for analytics is key. Familiarity with analytics platforms (e.g., Google Analytics, social media insights) to inform creative performance will be beneficial.

CRM & Automation:

• ClickUp (or similar): Essential for managing creative workflows, tracking project progress, assigning tasks, and collaborating with cross-functional teams in an asynchronous environment. Experience with robust project management tools is crucial for success.
• Email Marketing Platforms: Familiarity with platforms where email campaigns are deployed (e.g., Mailchimp, Klaviyo) will aid in designing effective email assets.

📝 Enhancement Note: The explicit mention of Air and ClickUp indicates a strong emphasis on operational efficiency and structured workflows. Candidates should be prepared to discuss their experience with these types of systems and how they leverage them to improve creative output and team collaboration.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A core value will be the creation of design systems and templates that allow for rapid, consistent content production across multiple channels, enabling the brand to scale its marketing efforts effectively.
• Data-Driven Creativity: Decisions regarding ad creative and web design will likely be informed by performance data, requiring designers to be receptive to feedback and iterative improvements based on metrics.
• Collaboration & Communication: Given the remote and asynchronous nature of the team, open, clear, and proactive communication is paramount. This extends to sharing progress, seeking feedback, and actively participating in team discussions.
• Ownership & Autonomy: As part of a small, high-output team, taking ownership of projects and working autonomously to meet deadlines will be highly valued.

Collaboration Style:

• Asynchronous First: Communication and project handoffs will predominantly occur through digital platforms like ClickUp, Slack, or email, requiring detailed briefs and clear documentation.
• Cross-Functional Partnership: Designers will work closely with marketing, e-commerce, and potentially product teams, requiring an understanding of each department's needs and goals to create cohesive visual strategies.
• Feedback Integration: A culture of constructive feedback is expected, with designers expected to provide and receive feedback gracefully to refine creative assets and processes.

📝 Enhancement Note: The emphasis on asynchronous work and specific project management tools suggests a culture that prioritizes structured processes and clear documentation to maintain efficiency and collaboration across a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Adapting creative concepts to meet strict performance targets for ads and web conversions requires a strategic mindset and willingness to iterate based on data.
• Managing Multiple Projects in an Asynchronous Environment: Effectively prioritizing and executing tasks across various channels (ads, social, web, email, retail) without constant direct supervision demands strong organizational and time-management skills.
• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive visual identity across print, digital, and social media requires a deep understanding of brand systems and meticulous attention to detail.
• Adapting to a Fast-Paced Growth Environment: The "fast-growing" nature of the company means priorities can shift quickly, requiring flexibility and the ability to adapt to new campaigns and strategic directions.

Learning & Development Opportunities:

• Performance Marketing Design: Gaining in-depth experience in creating visually optimized creative specifically for conversion in paid advertising.
• E-commerce UX/UI: Developing skills in user experience and user interface design for online retail environments, enhancing web design capabilities.
• Design Systems and Templating: Mastering Figma for creating robust design systems that drive efficiency and maintain brand integrity across a growing product line.
• Creative Operations Workflow Optimization: Contributing to and learning about the operational side of creative production, asset management, and project execution.

📝 Enhancement Note: This role offers a unique opportunity to grow not just as a graphic designer but also as a creative operations specialist, bridging the gap between creative talent and efficient, data-driven marketing execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating high-converting ad creative. What factors do you consider, and how do you measure success?" (Focus on A/B testing, audience targeting, and conversion principles).
• "How do you approach designing for different platforms (e.g., Instagram Stories vs. Facebook Ads vs. Website Banners)? What are the key distinctions you consider?" (Highlight platform-specific best practices and user behavior).
• "Walk me through your experience using Figma for template creation or design systems. How do these tools improve workflow efficiency for a team?" (Emphasize reusability, brand consistency, and time savings).
• "How do you manage your workload and prioritize tasks when working on multiple projects simultaneously, especially in an asynchronous environment?" (Discuss time management techniques, project management tools, and communication strategies).
• "Describe a time you had to incorporate performance data or user feedback to iterate on a design. What was the outcome?" (Showcase adaptability and data-driven decision-making).

Company & Culture Questions:

• "What appeals to you about the health and wellness industry, and specifically Create Wellness, Inc.?" (Research the company's mission, products, and values).
• "How do you see your role contributing to the growth of a fast-paced, high-output team?" (Align your skills with their need for efficiency and impact).
• "What are your expectations for collaboration with remote and asynchronous team members?" (Demonstrate your understanding of effective remote communication).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, begin with the challenge, outline your solution (design process), and conclude with the results or impact.
• Quantify Achievements: Use data points and metrics wherever possible to demonstrate the effectiveness of your designs, especially for ad and web creative.
• Showcase Tool Proficiency: Be ready to demonstrate your use of Figma for templates or discuss your asset management workflow for Air.
• Highlight Versatility: Ensure your selected projects cover the range of responsibilities: ads, social, web, email, and retail.
• Engage and Explain: Treat it as a conversation; be prepared to answer questions about your design choices and processes in detail.

📝 Enhancement Note: The interview will likely heavily weigh your ability to translate creative skills into measurable business outcomes and your proficiency with the operational tools that enable efficient creative production within a hybrid, asynchronous team.

📌 Application Steps

To apply for this operations-focused Graphic Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight your strongest examples in health/wellness, performance marketing creative (ads), web design, and social media content. Emphasize projects where you've demonstrated efficiency gains through templating or asset management.
• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Suite, Figma, Air, and ClickUp. Quantify achievements in previous roles, particularly those related to conversion rates, engagement, or workflow improvements.
• Interview Practice: Prepare to articulate your design process, explain your decision-making rationale, and discuss how you contribute to efficient creative operations. Practice presenting your portfolio and responding to strategy questions related to performance marketing and asynchronous collaboration.
• Company Research: Familiarize yourself with Create Wellness, Inc.'s brand, products, and mission. Understand their position in the health and wellness market and be ready to discuss how your design aesthetic and operational skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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