(fluent Ukrainian) Graphic & Web Designer (Poland)

📍 Job Overview

Job Title: Graphic & Web Designer (fluent Ukrainian)

Company: SupportYourApp

Location: Kraków, Lesser Poland Voivodeship, Poland

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2025-11-28

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in shaping the visual identity of SupportYourApp's product and marketing initiatives, focusing on creating high-impact digital assets.

• The Graphic & Web Designer will collaborate closely with marketing and web teams to transform concepts into effective campaigns, landing pages, and digital experiences.

• A key responsibility involves maintaining a consistent, Apple-inspired minimal aesthetic across all marketing materials to enhance brand recognition and performance.

• The position requires a strong understanding of how design directly influences sales and measurable performance outcomes, emphasizing a results-driven approach.

📝 Enhancement Note: While the original listing is for a Graphic & Web Designer, this enhancement positions it within a Revenue Operations or Marketing Operations context by emphasizing the "measurable performance outcomes" and "driving sales" aspects. The "fluent Ukrainian" requirement suggests a potential need for localization or support for Ukrainian-speaking markets, which is a common GTM consideration.

📈 Primary Responsibilities

• Design polished, high-impact visuals for a variety of digital marketing channels, including email campaigns, digital ads, banners, social media posts (SMM), and landing pages.

• Ensure a consistent and elegant Apple-inspired visual style is maintained across all designed assets to reinforce brand identity.

• Collaborate closely with marketing and web development teams to ensure all visual designs align with specific campaign objectives and contribute to measurable performance metrics.

• Translate marketing strategies and campaign goals into compelling visual narratives that resonate with target audiences and drive desired actions.

• Proactively contribute creative ideas and design solutions to enhance overall marketing effectiveness and user experience.

• Adapt and iterate on designs based on performance data and feedback from marketing and sales teams to optimize conversion rates.

📝 Enhancement Note: The responsibilities have been expanded to reflect a more strategic design role within a GTM framework, highlighting collaboration with sales and marketing for performance optimization and conversion-driven outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating core design competencies is essential. A background in Graphic Design, Digital Media, or a related field is beneficial.

Experience: Minimum of 2+ years of professional experience in graphic and web design, with a preference for candidates who have worked in marketing, creative agencies, or within a GTM-focused team.

Required Skills:

• Proficiency in industry-standard design software: Figma, Adobe Photoshop, and Adobe Illustrator.

• Proven ability to create clean, elegant, and minimal visual designs, specifically mirroring the Apple-style aesthetic.

• Strong understanding of visual design principles and their application in driving sales and achieving marketing objectives.

• Excellent written and spoken English proficiency (minimum B2 level) for effective communication with international teams.

Preferred Skills:

• Experience with motion design tools such as After Effects or similar software.

• Proven experience in creating short animations or motion graphics for digital assets.

• Familiarity with A/B testing principles for design elements and their impact on conversion rates.

• Understanding of user experience (UX) principles as they apply to web design and landing pages.

📝 Enhancement Note: The experience level has been inferred from the "2+ years" requirement. Preferred skills are added to align with modern GTM design needs, such as motion design for engagement and UX for landing page performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3-5 distinct projects that demonstrate proficiency in graphic and web design, with a strong emphasis on minimal aesthetics and Apple-inspired styles.

• Each project within the portfolio should clearly articulate the design challenge, the proposed solution, and the specific tools used (e.g., Figma, Photoshop, Illustrator).

• Evidence of designing for marketing initiatives, such as email campaigns, digital ads, landing pages, or social media assets, is crucial.

Process Documentation:

• While not a formal requirement for submission, candidates should be prepared to discuss their design process, from initial concept and client brief interpretation to final asset delivery and iteration.

• Be ready to explain how you approach collaboration with marketing and web teams, including feedback loops and iteration cycles.

• The ability to articulate how you ensure design consistency and brand adherence across various marketing channels should be demonstrable.

📝 Enhancement Note: This section is critical for operations roles. The portfolio requirements are detailed to emphasize the practical application of design skills in a business context, focusing on measurable results and process.

💵 Compensation & Benefits

Salary Range: Compensation will be in USD. As this is a contractor role based in Poland, and given the 2-5 years of experience requirement, a competitive rate would typically range from $25 - $40 USD per hour, depending on exact experience, skill depth, and portfolio strength. This estimate is based on industry benchmarks for freelance/contract graphic and web designers with specialized skills in digital marketing assets and a minimal aesthetic, adjusted for the Polish market's cost of living and the company's international compensation structure.

Benefits:

• Opportunity to work fully remotely, offering flexibility and work-life balance.

• Provide services during business hours, ensuring alignment with team schedules.

• A friendly, supportive, and forward-thinking work environment.

• Compensation paid in USD.

• Work with great management characterized by a lack of bureaucracy, promoting efficiency and direct communication.

Working Hours: The role requires providing services during business hours, typically aligning with a standard 40-hour work week. Flexibility may be provided within these parameters, but consistent availability for collaboration with marketing and web teams is expected.

📝 Enhancement Note: Salary range is estimated based on common contractor rates for this skill set and location, with a clear explanation of the methodology. Benefits are listed as provided, with a note about contractor vs. employee eligibility as per the original description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Support-as-a-Service, Business Process Outsourcing (BPO) for IT companies. SupportYourApp operates globally, offering technical and customer support, and services to enhance customer experience for IT leaders.

Company Size: 1200+ employees, indicating a well-established, medium-to-large international organization with a global presence.

Founded: 15 years ago, signifying deep experience and stability in the BPO and customer support sector.

Team Structure:

• The designer will work closely with dedicated marketing and web teams, suggesting a collaborative structure where specialized functions work together towards common GTM goals.

• Reporting is likely to a Marketing Lead or Design Manager, with cross-functional interaction across marketing, sales enablement, and potentially product teams.

Methodology:

• Data Analysis & Insights: Designs are expected to be informed by performance data and contribute to measurable outcomes, indicating a data-driven approach to creative.

• Workflow Planning & Optimization: The designer will be part of a process to create effective marketing materials that optimize conversion funnels and user journeys.

• Automation & Efficiency: While not directly an automation role, the designer's output will likely feed into automated marketing workflows and digital experiences.

Company Website: https://www.supportyourapp.com/

📝 Enhancement Note: Company context is synthesized to highlight the BPO/Support-as-a-Service nature and its implications for a GTM-focused design role. The emphasis on "15 years," "1200+ people," and "global operations" suggests a structured yet dynamic environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist designer (2-5 years experience). It offers significant autonomy in design execution and a direct impact on marketing performance, bridging creative execution with business objectives.

Reporting Structure: The designer will likely report to a Marketing Manager or a Head of Design, working in close proximity with marketing specialists and web developers. This structure allows for clear direction and collaborative project execution.

Operations Impact: The designer's work is directly tied to revenue generation through effective visual communication for marketing campaigns, landing pages, and digital advertising. Success will be measured by the performance of these assets in driving leads, conversions, and ultimately sales.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in Apple-inspired minimalist design, motion design, and conversion-focused graphic design for digital marketing.

• Cross-Functional Exposure: Gain insights into marketing strategy, campaign performance analysis, and web development processes, broadening understanding of the GTM ecosystem.

• Portfolio Expansion: Build a strong portfolio with proven results from high-impact GTM campaigns for a global SaaS/BPO company, enhancing future career prospects.

• Potential for Leadership: As the company grows, opportunities may arise for senior design roles or team lead positions within the creative department.

📝 Enhancement Note: This analysis frames the role not just as a design position but as a critical component of the GTM operations, highlighting its impact on revenue and potential for career advancement within the operations and marketing spectrum.

🌐 Work Environment

Office Type: The role is explicitly stated as "TELECOMMUTE" and "fully remotely." This signifies a distributed workforce, emphasizing asynchronous communication and self-management.

Office Location(s): While the role is remote, the primary location for contractor engagement is "Kraków, Lesser Poland Voivodeship, Poland," suggesting potential alignment with Polish business hours and legal frameworks. The company also has international hubs and coworking spaces globally.

Workspace Context:

• Remote Collaboration: Expect to work with digital collaboration tools and platforms, requiring strong self-discipline and communication skills to stay connected with remote teams.

• Tech Stack: Access to necessary design software (Figma, Photoshop, Illustrator) is assumed, and candidates should be prepared to integrate with the company's existing digital tools for project management and communication.

• Team Interaction: While remote, opportunities for virtual team meetings, brainstorming sessions, and feedback exchanges will be integral to the workflow.

Work Schedule: The role requires providing services during business hours, implying a need for availability within a standard workday, likely aligning with European time zones for effective collaboration with marketing and web teams.

📝 Enhancement Note: The remote nature is emphasized, with implications for collaboration tools and self-management. The mention of "business hours" is contextualized for a remote role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and aesthetic alignment with the company's requirements.

• Technical Interview: Expect a discussion about your design process, proficiency with design tools (Figma, Photoshop, Illustrator), and experience with Apple-style aesthetics and conversion-driven design.

• Portfolio Presentation: A dedicated session where you will present selected case studies from your portfolio, explaining your approach, challenges, and the impact of your designs on business outcomes.

• Cultural Fit & Collaboration Discussion: An opportunity to discuss your working style, how you collaborate with marketing and web teams, and your understanding of the company's values and GTM approach.

Portfolio Review Tips:

• Highlight Relevance: Curate your portfolio to prominently feature projects that align with the job description: email campaigns, landing pages, digital ads, and social media assets, especially those with a minimal, Apple-inspired aesthetic.

• Showcase Impact: For each project, clearly articulate the objective, your role, the specific design solutions implemented, and crucially, the measurable results (e.g., conversion rates, engagement metrics, sales impact). Quantifiable data is key.

• Demonstrate Process: Be prepared to walk through your workflow for a selected project, detailing your thought process from brief to final delivery, including how you incorporated feedback.

• Tailor to Company: Research SupportYourApp's existing brand and marketing materials to understand their aesthetic and GTM strategy. You might even subtly tailor your presentation to show how your skills can enhance their current efforts.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential small design challenge or a request to critique and suggest improvements for an existing marketing asset. Focus on demonstrating your problem-solving skills, efficiency, and ability to deliver within constraints.

📝 Enhancement Note: This section provides actionable advice tailored for a design role within an operations context, emphasizing the portfolio's role in demonstrating business impact and the interview's focus on process and results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency in Figma is critical for modern web and app design.

• Adobe Photoshop: Required for image editing, manipulation, and creating detailed visual assets for digital campaigns.

• Adobe Illustrator: Necessary for vector graphics, logos, icons, and scalable illustrations used across various marketing materials.

Analytics & Reporting:

CRM & Automation:

Motion Design (Preferred):

• Adobe After Effects: For creating animated graphics, banners, and short video assets that enhance engagement.

• Other Motion Design Tools: Experience with similar animation software is also valued.

📝 Enhancement Note: This section explicitly lists the required design software and preferred motion design tools, framing them within the context of their application in marketing operations and GTM initiatives.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on measurable outcomes and driving sales through effective design. Candidates are expected to focus on how their work contributes to business objectives.

• Efficiency & Agility: The "no bureaucracy" management style suggests a culture that values quick decision-making, streamlined processes, and adaptability.

• Collaboration & Communication: Working closely with marketing and web teams requires strong communication skills and a collaborative spirit to ensure seamless project execution.

• Continuous Improvement: The need to adapt designs based on performance data implies a culture of learning and iterative improvement.

Collaboration Style:

• Cross-Functional Integration: The designer will be an integral part of the marketing and web teams, requiring close collaboration on campaign planning, asset creation, and performance review.

• Feedback Loops: Expect a dynamic feedback process where designs are reviewed for both aesthetic quality and performance impact, necessitating an open and constructive approach to critique.

• Shared Goals: The team operates with a shared objective of enhancing customer experience and driving business growth through effective digital strategies.

📝 Enhancement Note: This section frames the company's culture through the lens of an operations professional, highlighting efficiency, data-driven decision-making, and cross-functional collaboration, which are key for success in GTM roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to consistently deliver elegant, Apple-inspired designs that also effectively drive sales and conversions, requiring a keen understanding of both art and science.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with remote teams across different time zones and maintaining project momentum without direct in-person interaction.

• Adapting to Performance Data: Continuously interpreting analytics and feedback to iterate on designs, ensuring they remain effective and aligned with evolving campaign goals.

• Maintaining Brand Consistency: Ensuring strict adherence to the Apple-inspired visual identity across a wide range of marketing materials and digital touchpoints.

Learning & Development Opportunities:

• Deepen GTM Design Expertise: Hone skills in designing for conversion, A/B testing creative assets, and understanding marketing funnel dynamics.

• Mastering Design Tools: Enhance proficiency in Figma and potentially explore advanced features in Photoshop, Illustrator, and motion design software.

• Cross-Functional Acumen: Gain a broader understanding of marketing strategies, web development processes, and the overall GTM operational framework.

• International Exposure: Work with a global company, gaining experience with diverse markets and international marketing best practices.

📝 Enhancement Note: Challenges are framed to align with the operational realities of a GTM designer, while growth opportunities focus on skill development relevant to the revenue operations and marketing functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-impact landing page that is both visually appealing and optimized for conversion. How do you balance minimal aesthetics with conversion goals?"

• "Walk us through a project where your design directly influenced sales or marketing performance. What metrics did you track, and what was the outcome?"

• "How do you approach staying updated on design trends, particularly within the minimalist aesthetic and the digital marketing landscape?"

Company & Culture Questions:

• "What appeals to you about SupportYourApp's mission and its 'Apple-inspired' aesthetic?"

• "How do you handle feedback on your designs, especially if it conflicts with your initial creative vision?"

Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio piece you present, emphasize the why and the result. Start with the objective, explain your design choices, and clearly articulate the measurable impact on sales or marketing KPIs.

• Showcase Process: Be ready to explain your workflow, from brief inception and concept development to execution and iteration. Highlight your problem-solving approach.

• Demonstrate Tool Proficiency: Briefly mention the primary tools used for each project and how they facilitated your design process.

• Visual Storytelling: Use your visuals to tell a compelling story about how your design solutions addressed specific business challenges and delivered value.

📝 Enhancement Note: Interview questions and preparation tips are tailored to assess not only design skills but also the candidate's understanding of business objectives, GTM strategy, and operational collaboration.

📌 Application Steps

To apply for this Operations-focused Graphic & Web Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your proficiency in designing for digital marketing (email campaigns, landing pages, ads, SMM) with a focus on minimal, Apple-inspired aesthetics and measurable sales impact.

• Resume Optimization: Tailor your resume to highlight your 2+ years of experience in graphic and web design, emphasizing your skills in Figma, Photoshop, Illustrator, and any experience with motion design. Quantify achievements where possible (e.g., "Designed landing pages that increased conversion rates by X%").

• Interview Preparation: Practice articulating your design process, your approach to conversion-driven design, and how you collaborate with marketing and web teams. Prepare to present 2-3 key portfolio pieces that showcase your best work and its business impact.

• Company Research: Familiarize yourself with SupportYourApp's services, brand aesthetic, and their presence in the global market. Understand their "Support-as-a-Service" model and how design contributes to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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