Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Keen

Location: Cape Town, Western Cape, South Africa

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design / Retail

Date Posted: April 1, 2026

Experience Level: Mid-Level (4+ years)

Remote Status: Hybrid (with client communication on U.S. hours)

🚀 Role Summary

• This role is central to supporting e-commerce and consumer brand clients with high-impact digital and print design solutions.

• Focuses on creating conversion-optimized assets that drive revenue across digital channels like paid social, email marketing, and web platforms.

• Requires a blend of aesthetic sensibility and practical design application for both online and offline retail environments.

• Emphasizes collaboration with cross-functional teams and adherence to brand guidelines for consistent brand representation.

📝 Enhancement Note: While the provided description is for a Graphic Designer, this enhancement will tailor it to operations-adjacent roles by focusing on the impact of design on revenue, conversion, and brand consistency, framing it within a GTM (Go-To-Market) context. The core responsibilities and skills will be analyzed through the lens of supporting sales and marketing operations.

📈 Primary Responsibilities

• Design static advertisements and engaging graphics for paid and organic social media campaigns, directly supporting lead generation and brand awareness efforts.

• Develop compelling email banners and layouts for marketing automation platforms (e.g., Klaviyo), designed to enhance customer engagement and drive conversion rates.

• Create on-brand digital assets for e-commerce platforms, including landing pages, product detail pages (PDPs), and web components, optimizing the user journey for sales.

• Execute light UI/UX design tasks using Figma, conceptualizing and building components for platforms like Shopify to improve website functionality and conversion.

• Produce print-ready assets for retail environments, such as packaging, in-store signage, and event collateral, ensuring a cohesive brand experience that supports sales initiatives.

• Ensure rigorous brand guideline adherence across all digital and print materials to maintain brand integrity and marketing effectiveness.

• Collaborate closely with cross-functional teams, including marketing, CRM, and development, to ensure design initiatives align with overall GTM strategies and operational goals.

• Efficiently manage design tasks within established design systems and respond proactively to feedback to maintain project momentum and quality.

📝 Enhancement Note: The core responsibilities have been reframed to highlight their direct impact on GTM objectives, such as lead generation, conversion optimization, and brand consistency, which are key concerns for Revenue Operations and Sales Operations professionals.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically preferred.

Experience: 4+ years of experience in graphic design, with a strong preference for experience within e-commerce, consumer goods, retail, or lifestyle brands.

Required Skills:

• Proven proficiency in graphic design software, including Figma, Canva, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in creating digital assets for social media advertising (paid and organic).

• Expertise in designing for e-commerce platforms, specifically Shopify or similar.

• Strong understanding of layout, typography, spacing, and responsive design principles for digital applications.

• Ability to create visually appealing and conversion-focused designs with a bright, bold aesthetic.

• Experience in ensuring brand consistency across various digital and print touchpoints.

• Excellent communication and collaboration skills, with the ability to work effectively in a remote-first environment.

Preferred Skills:

• Familiarity with email marketing tools such as Klaviyo.

• Experience with light UI/UX design and the creation of design system components.

• Understanding of print production processes for packaging and retail collateral.

• Ability to communicate effectively with clients operating on U.S. time zones.

📝 Enhancement Note: The experience and skills have been detailed to reflect the operational requirements of design, such as conversion focus, platform proficiency, and brand consistency, which are critical for GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, updated portfolio link is essential, showcasing a diverse range of work.

• Include static design examples specifically for Meta (Facebook) and Instagram, demonstrating effectiveness in both paid and organic social media campaigns.

• Showcase email, web, or UI/UX design work, with a particular emphasis on effective emailers, landing pages, or product detail pages (PDPs) that drove engagement or conversions.

Process Documentation:

• Demonstrate an ability to document design processes, from initial concept to final asset delivery, ensuring clarity and repeatability.

• Show an understanding of how design processes integrate with broader marketing and sales workflows, facilitating collaboration and efficiency.

• Provide examples of how design feedback is incorporated and iterated upon, reflecting a robust design iteration and approval process.

📝 Enhancement Note: The portfolio requirements are framed to emphasize the impact and process behind the design work. This aligns with operations expectations for measurable results and documented workflows.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ZAR 350,000 - ZAR 550,000 per annum.

• Methodology: This estimate is based on industry benchmarks for mid-level Graphic Designers in Cape Town, South Africa, considering the required 4+ years of experience and the hybrid work arrangement. Local cost of living and the demand for specialized e-commerce and digital design skills have been factored in. A remote-first setup with client interaction on U.S. hours may also influence compensation.

Benefits:

• Competitive pay commensurate with experience and contribution.

• Birthday leave, offering a dedicated day for personal celebration.

• Professional development budget, supporting continuous learning and skill enhancement relevant to design and GTM strategies.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• The role requires flexibility to communicate with clients operating on U.S. time zones, potentially requiring some overlap outside of standard South African business hours.

📝 Enhancement Note: Salary range is estimated for Cape Town, South Africa. Benefits are listed as provided, with emphasis on professional development which is key for operations roles. Working hours are clarified to include the client-facing time zone requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, Creative Services, Customer Experience, Consulting. Keen operates as a partner to global brands, embedding expert teams to drive growth.

Company Size: (Based on LinkedIn data, Keen has 51-200 employees) This mid-size company structure allows for both collaborative team dynamics and opportunities for individual impact.

Founded: (Company Founded data not provided) Keen positions itself as a modern agency, not a legacy one, suggesting a focus on innovation and adaptability.

Team Structure:

• The Graphic Designer will likely be part of a larger creative or marketing team, working alongside specialists in areas like CRM, digital marketing, and development.

• Reporting structure will likely be to a Creative Lead or Marketing Manager, with direct collaboration across various client-facing teams.

Methodology:

• Keen emphasizes crafting "bold, high-performance digital experiences" and acting as a "partner in growth." This suggests a data-informed approach, where design decisions are tied to client business objectives and performance metrics.

• The focus on "conversion-focused designs" and "smart, clear, and conversion-minded design" indicates a results-oriented methodology, where design is a tool for achieving tangible business outcomes.

• Expect a dynamic workflow that requires agility and responsiveness to client needs and market trends.

Company Website: keenfootwear.com (Note: This is the domain derived from the job posting, and may not be the primary company website for Keen's services. A search for "Keen agency" or "Keen digital services" might be more accurate for their service offerings.)

📝 Enhancement Note: Company context is inferred from the provided description, focusing on how Keen's operational model and client-centric approach would influence the Graphic Designer role and its integration within GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring established skills and a solid portfolio. It bridges the gap between junior design roles and senior/lead positions.

Reporting Structure: The designer will report to a team lead or manager within the creative/marketing department, with significant interaction with client account teams and other functional departments like CRM and development.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of marketing campaigns, e-commerce conversion rates, and overall brand perception. High-quality, conversion-optimized designs are critical for GTM success, impacting lead generation, customer acquisition costs, and revenue.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like UI/UX design for e-commerce, advanced email marketing design, or packaging design for retail brands.

• Leadership: Progression towards a Senior Graphic Designer or Art Director role, potentially leading design projects and mentoring junior designers.

• Cross-functional Skill Development: Opportunity to gain broader understanding of marketing operations, CRM strategies, and GTM planning through collaboration with other teams.

• Professional Development: Utilize the provided budget for courses, workshops, or certifications in advanced design tools, UI/UX principles, or digital marketing analytics.

📝 Enhancement Note: Career growth is framed within operations and GTM contexts, highlighting how design skills contribute to broader business objectives and offering pathways for specialization and leadership.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" with a location in Cape Town, South Africa, and the description mentions a "remote-first setting" and "hybrid" work arrangement. This suggests a predominantly remote role with potential for occasional in-person collaboration or client meetings.

Office Location(s): Cape Town, Western Cape, South Africa.

Workspace Context:

• The environment is remote-first, requiring self-discipline and strong communication skills.

• Collaboration will largely occur through digital tools, necessitating proficiency in platforms for project management, communication, and design sharing.

• Expect to work with a diverse, global client base, requiring adaptability and cultural awareness.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Flexibility is key, especially for collaborating with clients on U.S. time zones. This may involve occasional early morning or late afternoon calls depending on the client's needs and the designer's specific project assignments.

📝 Enhancement Note: The work environment is clarified to emphasize the remote-first nature and the need for flexibility due to international client collaboration, which is a common operational consideration for global service providers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio link to assess suitability for the role and alignment with Keen's design aesthetic and client needs.

• Skills Assessment/Technical Interview: This stage may involve a design challenge or a deep dive into your portfolio, focusing on your process, problem-solving skills, and proficiency with design tools (Figma, Adobe Creative Suite). Be prepared to discuss how your designs have driven business results.

• Team/Culture Fit Interview: An opportunity to meet with potential team members or hiring managers, discussing your collaboration style, adaptability in a remote setting, and understanding of conversion-minded design.

• Final Interview: May involve a discussion with senior leadership to confirm fit and discuss compensation and benefits.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features examples relevant to the job description: paid/organic social ads, email/web/UI/UX designs (especially e-commerce PDPs/landing pages), and retail/packaging work.

• Highlight Impact: For each piece, explain the client's objective, your design process, the tools used, and, crucially, the results achieved (e.g., increased conversion rates, engagement metrics, brand consistency improvements). Quantify whenever possible.

• Showcase Process: Be ready to walk through your design thinking, from understanding the brief to iterating based on feedback and delivering final files. Demonstrate your understanding of design systems and brand guideline adherence.

• Aesthetic Alignment: Ensure your portfolio reflects the "bright, bubbly design aesthetic" and comfort with "bright, bold colors" mentioned in the job description.

Challenge Preparation:

• If a design challenge is given, understand the brief thoroughly. Focus on delivering a solution that is not only aesthetically pleasing but also strategically sound and conversion-focused.

• Practice articulating your design decisions and their rationale clearly and concisely, especially in relation to business objectives and target audience.

• Be prepared to present your work and respond to constructive feedback professionally.

📝 Enhancement Note: The interview and portfolio review process is detailed with actionable advice tailored to a design role within a client-service organization, emphasizing the demonstration of results and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, component creation, and collaborative design workflows. Proficiency in creating reusable components and design systems is key.

• Adobe Creative Suite: Including Photoshop (image editing, web graphics), Illustrator (vector graphics, logos, ad creatives), and InDesign (print layout, packaging).

• Canva: For quick creation of social media graphics and potentially other marketing collateral, indicating a need for versatility across design platforms.

Analytics & Reporting:

CRM & Automation:

• Klaviyo (or similar email marketing platforms): Experience designing within these platforms or understanding their templating systems is a plus. This involves understanding how emails are built and how design impacts deliverability and engagement.

📝 Enhancement Note: The technology stack is detailed with specific tools and their operational context, highlighting the importance of proficiency in platforms used for e-commerce, marketing automation, and collaborative design.

👥 Team Culture & Values

Operations Values:

• Conversion-Minded Design: A core value is creating designs that not only look good but also drive measurable business results, such as sales and engagement.

• Smart & Clear Execution: Emphasis on efficient, effective design solutions that communicate clearly and align with client objectives.

• Collaboration & Partnership: A strong emphasis on working closely with clients and internal teams, acting as a strategic partner in growth.

• Adaptability & Responsiveness: Thriving in a fast-paced, remote-first environment requires the ability to adapt quickly to feedback, changing priorities, and client needs.

• Aesthetic Excellence: A preference for a bright, bold, and elegant design aesthetic that stands out.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, CRM, and development teams, necessitating clear communication and a shared understanding of GTM goals.

• Feedback-Driven Iteration: Expect a culture where design feedback is actively sought and incorporated to refine creative output and ensure alignment with project objectives.

• Remote Teamwork: Strong reliance on digital communication tools and proactive engagement to maintain team cohesion and project momentum in a remote setting.

📝 Enhancement Note: Team culture and values are interpreted through the lens of a client-service organization focused on results, collaboration, and adaptability, all critical elements for effective operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: The primary challenge will be to create visually appealing designs that also effectively drive conversions, requiring a strategic approach to design.

• Managing Multiple Client Needs: Working with various e-commerce and consumer brands means adapting to different brand guidelines, target audiences, and business objectives simultaneously.

• Remote Collaboration Dynamics: Effectively collaborating and communicating design ideas and feedback within a remote team and with international clients requires strong interpersonal and digital communication skills.

• Keeping Pace with Trends: The digital design landscape evolves rapidly; staying current with design trends, platform updates (e.g., social media algorithms, e-commerce best practices), and new tools will be ongoing.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in UI/UX for e-commerce, advanced motion graphics for digital ads, or conversion rate optimization (CRO) principles applied to design.

• Industry Exposure: Gain broad exposure to different industries and business models through working with a diverse client portfolio.

• GTM Strategy Acumen: Develop a stronger understanding of sales and marketing operations by collaborating with relevant teams.

• Professional Development Budget: Utilize this to pursue courses, certifications, or attend relevant industry events (virtual or in-person) to enhance design skills and knowledge.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a design role that is integral to GTM operations, emphasizing skill development, strategic thinking, and adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where your design directly led to a significant increase in conversion rates or revenue for an e-commerce client. What was your process, and how did you measure success?" (Focus on quantifiable results and strategic design thinking).

• "How do you approach translating brand guidelines into compelling digital assets for different platforms (e.g., social media vs. email vs. web) while maintaining a consistent brand identity?" (Demonstrate understanding of brand stewardship and adaptability).

Company & Culture Questions:

• "What appeals to you about Keen's approach to client partnerships and its focus on 'conversion-minded design'?" (Show you've researched the company and align with its values).

• "How do you manage communication and collaboration with remote teams and clients, especially those in different time zones?" (Highlight your proactive communication strategies and adaptability).

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, structure your narrative around the client's problem, your creative solution, your design process, and the measurable impact (e.g., "This email campaign resulted in a 15% increase in click-through rates and a 10% uplift in sales for Product X").

• Tool Proficiency Demonstration: Be ready to discuss your use of Figma, Adobe Creative Suite, and Canva, explaining why you chose specific tools for certain tasks.

• Aesthetic Alignment: Ensure your presentation style and the examples you choose reflect the "bright, bubbly" aesthetic the company is looking for.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful projects.

📝 Enhancement Note: Interview preparation advice is tailored to highlight the operational aspects of design, emphasizing results, process, and strategic thinking, crucial for operations-focused roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio specifically highlights examples of static ads for Meta/Instagram, e-commerce web/email/UI/UX designs, and retail/packaging work. Tailor your portfolio presentation to emphasize conversion-focused design and quantifiable results.

• Resume Optimization: Update your resume to clearly articulate your experience with e-commerce platforms (Shopify), digital marketing channels (paid social, email marketing), and design tools (Figma, Adobe Creative Suite, Canva). Use keywords from the job description and highlight achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, your approach to conversion-focused design, and your experience collaborating in remote or hybrid environments. Prepare specific examples from your portfolio that demonstrate your skills and impact.

• Company Research: Familiarize yourself with Keen's client work and their stated values of "bold, high-performance digital experiences" and "conversion-minded design." Understand their positioning as a growth partner.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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