Director of UX & Product Design

📍 Job Overview

Job Title: Director of UX & Product Design
Company: Freebird
Location: United States
Job Type: Full-Time
Category: UX & Product Design / Conversion Rate Optimization (CRO)
Date Posted: 2025-09-28
Experience Level: 10+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end digital customer journey, focusing on optimizing conversion rates and customer acquisition through expert UX/UI design and CRO strategies.
• Drive the design and execution of landing pages, funnels, offers, user flows, and overall site design to maximize first-order contribution margin and long-term customer value.
• Combine data analysis, customer insights, and design principles to drive continuous experimentation, iteration, and refinement of the digital shopping experience.
• Elevate Freebird’s brand perception and customer trust through a premium, consistent, and compliant digital presence.

📝 Enhancement Note: This role is positioned at the strategic intersection of UX/UI design, Conversion Rate Optimization (CRO), and offer strategy, with a strong emphasis on driving measurable business outcomes like customer acquisition and margin improvement. The "Director" title, coupled with the "player/coach" initial expectation and future team-building mandate, suggests a senior individual contributor role with significant strategic influence and leadership potential.

📈 Primary Responsibilities

• Own and optimize the core funnel experience, including hero/offer presentation, landing pages, checkout processes, and subscription flows, to enhance conversion rates.
• Translate customer insights and business data into actionable, testable UX and offer strategies that align with direct-response design psychology.
• Collaborate closely with the CRO Manager to conceptualize, design, and test innovative landing page and offer frameworks, aiming for radical improvements.
• Continuously improve Conversion Rate (CVR), first-order contribution margin, and Customer Lifetime Value (LTV) through enhanced user flows, compelling messaging, and superior design.
• Develop and maintain a lightweight design system to ensure a balance between rapid experimentation and consistent brand elevation.
• Establish and enforce best practices for funnel UX, the strategic placement of trust signals, effective messaging hierarchy, and overall visual consistency across digital touchpoints.
• Elevate Freebird’s digital creative direction to foster customer trust and cultivate a premium brand perception.
• Rapidly design and deploy new landing page and funnel variants in close partnership with the CRO team and Development.
• Utilize Figma and advanced prototyping tools to accelerate the journey from concept ideation to live testing and implementation.
• Apply rigorous A/B testing frameworks, ensuring all results are statistically valid and actionable.
• Balance the imperative for conversion performance with the critical need for transparency, regulatory compliance, and robust trust-building measures.
• Initially serve as a hands-on design leader (player/coach), driving execution while preparing for future team expansion.
• Over time, build, hire, and lead a high-impact team of UX Designers, CRO Strategists, and Copywriters.
• Foster a company culture centered around continuous experimentation, operational speed, and a customer-first design philosophy.
• Mentor and develop designers and strategists, enhancing their skills in conversion-focused design and data-driven iteration.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on execution and strategic leadership. The emphasis on "radically different LP/offer frameworks" and "radical improvements" suggests a mandate for bold, innovative approaches rather than incremental changes. The requirement to balance performance with trust and compliance is a critical aspect of modern conversion design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of UX/UI principles, conversion optimization, and effective design for e-commerce is paramount. Experience: 6–10+ years of progressive experience in UX/UI design, with a significant focus on e-commerce funnels and Conversion Rate Optimization (CRO).

Required Skills:

• Proven track record in designing, testing, and optimizing high-converting landing pages and digital funnels specifically for consumer products.
• Deep understanding of direct-response design psychology, persuasive offer strategy, and user flow optimization.
• Expertise in Figma, advanced prototyping techniques, and the development/maintenance of lightweight design systems.
• Hands-on experience with designing and implementing A/B tests, analyzing statistical results, and driving rapid iteration cycles.
• Demonstrated ability to balance conversion performance metrics with premium brand elevation and customer trust.
• Strong collaborative skills, with a proven ability to work effectively with CRO specialists, Marketing teams, Development, and executive leadership.
• Proficiency in translating customer insights and business data into testable UX and offer strategies.
• Experience with creating compelling messaging hierarchies and implementing trust signals.

Preferred Skills:

• Experience building and leading small, high-impact design and experimentation teams.
• Familiarity with subscription flow optimization and reducing customer friction points like complaints and chargebacks.
• Understanding of compliance and regulatory considerations within consumer-facing digital experiences.
• Experience in developing and scaling a dedicated "Growth Design Team" comprising UX, CRO, and Copywriting functions.

📝 Enhancement Note: The experience requirement is explicitly defined as 6-10+ years, with a strong emphasis on practical, hands-on experience in e-commerce and CRO. The "preferred skills" clearly outline a growth path for the role, anticipating the need for leadership and team-building capabilities over time.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies focused on designing and optimizing high-converting landing pages and digital funnels for consumer products.
• Clearly articulate the problem statement, your specific role, the UX/design methodologies employed, and the resulting business impact (e.g., CVR improvements, margin increases, CAC efficiency).
• Demonstrate proficiency in Figma and prototyping tools through interactive examples or detailed walkthroughs of user flows and design iterations.
• Include examples of how you have translated customer insights and business data into actionable design strategies and A/B test hypotheses.
• Present examples of how you have balanced conversion performance with brand perception and customer trust.

Process Documentation:

• Be prepared to discuss your systematic approach to A/B testing, including hypothesis generation, test design, statistical analysis, and iteration strategy.
• Provide examples of how you have developed or utilized design systems to streamline experimentation and maintain brand consistency.
• Discuss your methodology for translating customer feedback and data into actionable UX improvements and offer optimizations.
• Explain your process for collaborating with CRO managers, developers, and other stakeholders to move from concept to live implementation rapidly.

📝 Enhancement Note: For a role focused on conversion and experimentation, a robust portfolio is critical. Candidates should be prepared to demonstrate not just design skills but also a strategic, data-driven approach to optimizing digital funnels and a clear understanding of how their work impacts key business metrics.

💵 Compensation & Benefits

Salary Range: Given the senior nature of the role (Director level), 10+ years of experience, and fully remote US-based location, a competitive salary range is expected. For a Director of UX & Product Design with a strong CRO focus in the US, compensation can range from $150,000 to $220,000+ annually, depending on specific experience, performance metrics, and bonus structures.

Benefits:

• Fully Remote Flexibility: The ability to work from anywhere within the United States, promoting work-life balance and autonomy.
• Comprehensive Medical Benefits: Access to premium medical plans designed to support employee health and wellness.
• Competitive Compensation & Bonuses: A strong base salary complemented by performance-based bonuses directly tied to the impact of your work on key business objectives.
• 401(k) with Company Match: A retirement savings plan with employer contributions to help employees plan for their long-term financial future.
• Unlimited PTO: Encourages employees to take the time they need to recharge and maintain optimal performance and well-being.
• Opportunities for Growth: Clear pathways for career advancement, including the potential to scale into a senior leadership position and build out a team.

Working Hours: While specific hours are not detailed, a 40-hour work week is standard for full-time roles. Given the remote nature and the emphasis on impact and experimentation, flexibility in working hours may be common, provided core collaboration times and deadlines are met.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for senior UX/Product Design and CRO leadership roles in the US market, considering the company's likely stage and funding (implied by growth focus and benefits). The benefits package is comprehensive and aligns with attractive offerings for remote, senior-level positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the consumer technology or e-commerce sector, likely focused on enhancing customer experiences or facilitating transactions. The specific mention of "shopping experience," "customer acquisition," and "contribution margin" points towards a direct-to-consumer (DTC) or marketplace model. Company Size: While not explicitly stated, the structure of the role (player/coach initially, with plans to hire and lead a team) and the provision of comprehensive benefits suggest a growth-stage startup or a well-funded scale-up. This implies an environment that values agility, innovation, and rapid iteration. Founded: The founding date is not provided, but the company's focus on scaling growth, building a team, and optimizing customer journeys suggests it has moved beyond the early seed stage and is in a phase of significant expansion.

Team Structure:

• The candidate will initially work closely with a CRO Manager, the Development team, and the CEO, indicating a highly collaborative and cross-functional reporting structure.
• The long-term vision includes building and leading a "Growth Design Team," which will likely encompass UX Designers, CRO Strategists, and Copywriters, reporting directly to this Director.
• Collaboration is expected to be high-impact, with direct influence on acquisition, margin, and LTV, suggesting a flat hierarchy where data-driven insights and strategic vision are highly valued.

Methodology:

• Data-Driven Experimentation: A core methodology will be the continuous design, execution, and analysis of A/B tests to drive conversion rate optimization and user experience improvements.
• Customer-Centric Design: All design and optimization efforts will be grounded in a deep understanding of customer insights, user behavior, and feedback to enhance trust and value.
• Agile Iteration: The process emphasizes rapid iteration, moving quickly from concept to testing and learning to adapt to market dynamics and user needs.
• Brand-Experience Synthesis: A key methodology will be the synthesis of high-performance conversion design with elevated brand perception and trust signals.

Company Website: https://www.myfreebird.com/ (derived from domain_derived)

📝 Enhancement Note: The company context suggests a dynamic, results-oriented environment common in growth-stage tech companies. The emphasis on metrics like CVR, CAC, and LTV indicates a strong focus on quantifiable business impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior leadership level, specifically as a Director, overseeing UX and Product Design with a critical focus on conversion optimization. It represents a significant step up from individual contributor roles in UX/UI or CRO, demanding strategic thinking, cross-functional leadership, and a direct impact on core business growth metrics.

Reporting Structure: Initially, the Director will likely report directly to a senior executive, such as the CEO or Head of Growth/Marketing, given the close collaboration mentioned. As the team grows, this role will become a functional lead with direct reports.

Operations Impact: The impact of this role is paramount, directly influencing Freebird's customer acquisition engine, revenue generation (first-order contribution margin), and long-term customer value (LTV). Success in this role will be measured by tangible improvements in conversion rates across key digital touchpoints, reduced customer acquisition costs, and enhanced customer retention through superior digital experiences.

Growth Opportunities:

• Team Leadership & Scalability: The primary growth path is to transition from a player/coach to a full-fledged team leader, building and scaling a high-performing Growth Design team.
• Strategic Influence: Opportunity to significantly shape the company's digital strategy, brand perception, and core growth levers.
• Skill Specialization & Expansion: Deepen expertise in conversion optimization, direct-response design, and user psychology, while also gaining experience in managing creative talent and processes.
• Executive Visibility: Direct interaction with the CEO and executive team provides significant visibility and opportunity to influence company direction.

📝 Enhancement Note: This role offers a clear trajectory for career advancement, moving from hands-on execution to strategic leadership and team building within a growth-focused company. The emphasis on direct business impact provides a strong foundation for future leadership opportunities.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce model where employees are empowered to work from their preferred location within the United States. Office Location(s): United States. The role is open to candidates residing anywhere within the US, offering maximum flexibility.

Workspace Context:

• Autonomy and Flexibility: Employees are trusted to manage their own schedules and work environments to maximize productivity and well-being.
• Digital Collaboration Tools: The remote nature necessitates reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).
• Cross-Functional Interaction: Despite being remote, strong collaboration with CRO, Dev, Marketing, and CEO is expected, requiring proactive communication and engagement.

Work Schedule: Full-time, likely with a standard 40-hour work week. However, the remote, growth-oriented environment may allow for flexible scheduling, emphasizing output and results over strict adherence to office hours, provided team collaboration and project deadlines are met.

📝 Enhancement Note: The fully remote aspect is a key feature, attracting candidates who thrive in autonomous work environments and value flexibility. The company's success in this model will depend on robust digital communication and collaboration infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on relevant UX/UI, CRO, and e-commerce funnel experience.
• Portfolio Deep Dive: A dedicated session to walk through your most impactful case studies, discussing your process, decision-making, and quantifiable results. Be prepared to articulate the "why" behind your design choices and your approach to experimentation.
• Skills & Behavioral Interviews: Discussions assessing your expertise in Figma, A/B testing, direct-response psychology, and your ability to balance performance with brand. Behavioral questions will probe your collaboration style, leadership potential, and approach to problem-solving.
• Cross-Functional / Executive Interview: Potentially a conversation with the CEO or other key stakeholders to assess strategic alignment, cultural fit, and your vision for Freebird's customer journey.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate quantifiable improvements in CVR, margin, CAC, or LTV. Use numbers and specific metrics.
• Show, Don't Just Tell: Utilize Figma prototypes, wireframes, and A/B test variations to visually showcase your design process and iterations.
• Articulate Your Role: Clearly define your contributions, especially in collaborative projects. What was your specific input and impact?
• Explain Your Process: Detail your methodology for user research, hypothesis generation, design execution, and data analysis. How did you arrive at your solutions?
• Address Challenges: Be ready to discuss any challenges encountered and how you overcame them, showcasing problem-solving skills and resilience.

Challenge Preparation:

• Hypothetical Funnel Optimization: You might be asked to critique an existing Freebird funnel (if publicly available) or a hypothetical one, proposing specific A/B tests and UX improvements.
• Design Exercise: A short, timed exercise to design a landing page or flow for a specific offer or customer segment, focusing on conversion and trust.
• Strategic Vision: Be prepared to discuss your vision for Freebird's digital customer journey and how you would build a world-class growth design team.

📝 Enhancement Note: A strong portfolio is non-negotiable for this role. Candidates should prepare to articulate their strategic thinking, data-driven approach, and measurable impact in detail during the interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UX/UI design, wireframing, prototyping, and collaboration. Proficiency is a core requirement.
• Prototyping Tools: Any advanced prototyping tools beyond Figma that facilitate rapid iteration and user flow visualization.
• Design Systems: Experience in creating, maintaining, or utilizing lightweight design systems for efficient experimentation and consistent branding.

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools like Optimizely, Google Optimize, VWO, or similar platforms for designing, running, and analyzing A/B tests.
• Web Analytics: Proficiency with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior, conversion funnels, and performance metrics.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, familiarity with how CRM data (e.g., Salesforce, HubSpot) can inform UX and offer strategy is beneficial.
• Marketing Automation Platforms: Understanding how user journeys interact with marketing automation for lead nurturing and customer engagement.
• Customer Data Platforms (CDP): Potential for use in gathering and analyzing customer insights for personalized experiences.

📝 Enhancement Note: The tech stack heavily emphasizes design and experimentation tools. Proficiency in Figma and A/B testing platforms is critical. Understanding how these tools integrate with broader analytics and CRM systems to inform strategy is also important.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs to build trust and drive long-term value.
• Data-Driven Decision Making: Utilizing analytics and experimentation to inform all design and optimization strategies.
• Speed & Agility: A culture that embraces rapid iteration, quick learning, and efficient execution to stay ahead in a dynamic market.
• Collaboration & Transparency: Open communication and close partnership across teams (CRO, Dev, Marketing, CEO) to achieve shared goals.
• Innovation & Experimentation: A willingness to challenge the status quo, test bold ideas, and embrace a culture where learning from failures is as important as celebrating successes.

Collaboration Style:

• Cross-functional Partnership: Active collaboration with CRO, Development, and Marketing to ensure cohesive execution of growth strategies.
• Data-Informed Dialogue: Discussions and decision-making will be grounded in data and experiment results.
• Feedback-Rich Environment: Openness to constructive feedback to continuously improve designs, processes, and outcomes.
• Shared Ownership: A collective responsibility for achieving key performance indicators related to customer acquisition, conversion, and retention.

📝 Enhancement Note: The company culture appears to be highly aligned with modern growth-stage tech environments, emphasizing data, speed, customer focus, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: Effectively designing for high conversion rates while maintaining a premium brand perception and building deep customer trust can be a delicate balance.
• Rapid Experimentation Pace: The expectation for rapid design, testing, and iteration requires efficient workflows and strong project management skills to avoid burnout.
• Scaling a Team and Processes: Transitioning from an individual contributor role to leading and scaling a team, along with establishing robust design and CRO processes, presents significant leadership challenges.
• Data Interpretation & Actionability: Ensuring that analytical data is interpreted correctly and translated into actionable design improvements and testable hypotheses.
• Remote Collaboration Dynamics: Maintaining strong team cohesion, communication, and alignment in a fully remote setting requires deliberate effort and effective tooling.

Learning & Development Opportunities:

• Leadership Development: Significant opportunity to hone leadership skills by hiring, managing, and mentoring a team.
• Strategic Impact: Direct involvement in shaping core business growth strategies and influencing executive decisions.
• Deep Dive into CRO & Behavioral Economics: Continuous learning and application of advanced CRO tactics, user psychology, and behavioral economics principles.
• Building a Growth Function: Experience in establishing and scaling a critical growth-focused design function within a company.
• Industry Trends: Staying at the forefront of UX design, conversion optimization, and digital marketing trends.

📝 Enhancement Note: The role offers substantial challenges that are directly tied to significant growth and learning opportunities, particularly in leadership and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing our current landing page/checkout flow for higher conversion rates? What specific A/B tests would you propose, and why?" (Prepare to discuss hypothesis generation, testing methodology, and expected outcomes.)
• "Describe your process for translating customer insights into actionable UX improvements and offer strategies. Can you provide an example from your portfolio?" (Focus on your research methods and how you connect insights to design.)
• "How do you balance the need for aggressive conversion optimization with maintaining a premium brand perception and building customer trust?" (Discuss your approach to trust signals, transparency, and compliance.)

Company & Culture Questions:

• "What is your vision for Freebird's digital customer journey, and how would you build a world-class growth design team to achieve it?" (Showcase strategic thinking and leadership ambition.)
• "How do you foster a culture of experimentation and continuous improvement within a design team?" (Discuss your leadership style and methods for encouraging innovation.)
• "How would you measure the success of your efforts and demonstrate the ROI of UX and CRO initiatives to executive leadership?" (Prepare to discuss key metrics like CVR, CAC, LTV, and your reporting strategy.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each key case study, clearly outline: Problem, Your Role, Process/Solution, Results (quantified), and Learnings.
• Focus on Impact: Highlight the business impact and quantifiable results of your work. Use clear charts and data visualizations.
• Show Your Process: Walk through your Figma files, prototypes, and A/B test variations to illustrate your design thinking and iterative approach.
• Tell a Story: Engage the interviewer by narrating your journey through each project, explaining your decisions and the rationale behind them.
• Be Ready for Deep Dives: Anticipate detailed questions about your specific contributions, design choices, and data analysis.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic vision, hands-on design expertise, data-driven decision-making, and leadership potential. A robust portfolio is the foundation for these discussions.

📌 Application Steps

To apply for this Director of UX & Product Design position:

• Submit your application through the Workable application link provided.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating success in e-commerce funnel optimization, A/B testing, and conversion rate improvement for consumer products. Tailor your presentation to highlight relevant experience with Figma and direct-response design psychology.
• Resume Optimization: Update your resume to clearly articulate your 10+ years of experience, focusing on achievements in UX/UI design, CRO, and team leadership. Quantify your impact with specific metrics related to conversion rates, revenue, and customer acquisition cost.
• Interview Preparation: Practice articulating your design process, strategic thinking, and leadership approach. Prepare specific examples from your portfolio that showcase your ability to balance performance with brand and trust.
• Company Research: Thoroughly research Freebird, its mission, target audience, and any publicly available digital touchpoints. Understand their current business objectives and how your role directly contributes to them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations/design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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