Product Designer UI/UX (Indonesia)

📍 Job Overview

Job Title: Product Designer UI/UX
Company: Bjak
Location: Jakarta, Indonesia
Job Type: Full-Time
Category: Product Design / UX/UI
Date Posted: September 28, 2025
Experience Level: Mid-Level (3+ years)
Remote Status: Remote (Indonesia-based)

🚀 Role Summary

• Design and deliver end-to-end user experiences for high-impact financial products, impacting millions of users across Southeast Asia.
• Collaborate closely with Product Managers, Engineers, and Researchers to translate complex problems into intuitive and scalable design solutions.
• Drive the product design lifecycle from conceptualization, wireframing, and prototyping to high-fidelity UI design and implementation.
• Champion user-centric design principles, ensuring user needs are at the forefront of all product decisions and iterating based on feedback and data.
• Contribute to and evolve the company's design system, promoting consistency, efficiency, and scalability across all product interfaces.

📝 Enhancement Note: This role is specifically for a Product Designer with a strong UI/UX focus, emphasizing the creation of seamless, smart, and scalable experiences within the financial services sector. The emphasis on impacting millions of users and working on high-impact products suggests a significant level of responsibility and potential for broad influence.

📈 Primary Responsibilities

• Lead the end-to-end design process for designated product areas, from initial concept development to final implementation, ensuring alignment with product strategy and user needs.
• Partner with cross-functional teams, including Product Management, Engineering, and User Research, to thoroughly understand user problems, define design requirements, and co-create effective solutions.
• Develop comprehensive design artifacts, including user flows, wireframes, interactive prototypes, and polished UI designs that clearly communicate design intent and functionality.
• Plan and execute usability testing sessions, actively gather user feedback, and leverage insights to drive rapid iteration and continuous improvement of design solutions.
• Actively participate in the development, maintenance, and evolution of the company's design system, ensuring adherence to established guidelines and contributing to new component creation for enhanced consistency and scalability.
• Serve as a strong advocate for the end-user, ensuring that user needs, pain points, and usability considerations are consistently prioritized throughout the product development lifecycle.
• Translate complex financial service functionalities into simple, elegant, and user-friendly interfaces that are accessible to a broad user base.
• Work with a high degree of autonomy, taking ownership of design challenges and driving them to completion with a focus on quality and impact.

📝 Enhancement Note: The responsibilities highlight a proactive and ownership-driven approach, typical of mid-level to senior design roles within fast-paced tech environments. The emphasis on "leading the design process" and "contributing to and evolving our design system" suggests a need for both individual contribution and strategic input into design operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is beneficial. Equivalent practical experience will also be strongly considered.
Experience: Minimum of 3 years of professional experience in product design, with a proven track record of designing successful web and mobile applications.

Required Skills:

• Product Design: Demonstrated ability to manage the entire product design lifecycle, from ideation to implementation.
• UI Design: Expertise in creating visually appealing, intuitive, and consistent user interfaces.
• UX Design: Deep understanding of user-centered design principles and methodologies to create exceptional user experiences.
• Wireframing & Prototyping: Proficiency in creating low-fidelity wireframes to high-fidelity interactive prototypes.
• User Research & Usability Testing: Experience in conducting user research, planning, and executing usability tests to gather actionable insights.
• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.
• Design Systems: Experience contributing to or building design systems for consistency and scalability.
• Agile Methodologies: Familiarity with working in agile product development teams and adapting to iterative processes.
• Interaction Design: Strong grasp of how users interact with digital products and designing intuitive interaction patterns.
• Problem Solving: Ability to analyze complex problems and devise elegant, user-focused solutions.
• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams.
• User Advocacy: A strong commitment to understanding and representing user needs in design decisions.
• Adaptability & Iteration: Willingness to embrace feedback, data, and iteration to refine designs.

Preferred Skills:

• Experience in the financial services or insurance technology (insurtech) industry.
• Familiarity with AI-powered systems and their application in product design.
• Experience with a/b testing design variations.
• Understanding of front-end development principles to better collaborate with engineers.

📝 Enhancement Note: The emphasis on Figma, user research, and design systems points to a modern, process-oriented design team. The requirement for a portfolio showcasing web/mobile products is crucial for demonstrating practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3 years of product design experience with a strong emphasis on web and mobile products.
• Portfolio should clearly articulate your role and contributions in each project, detailing the problem statement, your design process, and the final solution.
• Demonstrate end-to-end design ownership, including user research, wireframing, prototyping, UI design, and any usability testing conducted.
• Highlight projects that exhibit your ability to turn complex flows into simple, elegant user experiences.
• Showcase your understanding of layout, hierarchy, spacing, and interaction design principles through visual examples.

Process Documentation within Portfolio:

• Include case studies that detail your approach to problem-solving, emphasizing how you leveraged data and feedback for iteration.
• Showcase your experience with Figma and other prototyping tools, demonstrating your ability to create functional prototypes.
• Provide examples of contributions to or creation of design systems, highlighting their impact on consistency and scalability.
• Demonstrate how you have advocated for the user throughout the design process, perhaps through user interview summaries or testing results.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Applicants must be prepared to articulate their design process clearly, demonstrating not just aesthetic skill but also strategic thinking, user empathy, and problem-solving capabilities within a product context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 3+ years of experience in Indonesia, particularly in Jakarta, the estimated salary range is IDR 15,000,000 - IDR 25,000,000 per month. This can vary based on the candidate's specific experience, skill set, and interview performance.

Benefits:

• Above-market remuneration: Competitive salary exceeding typical market rates.
• Accelerated career growth: Opportunities for rapid advancement and increased responsibilities.
• Leadership exposure: Potential to gain experience in leading design initiatives and mentoring junior team members.
• Mission-driven work: Opportunity to contribute to a meaningful mission of democratizing financial services.
• Collaborative & Flat Culture: Work within an inclusive environment where ideas and contributions are valued regardless of title.
• High Autonomy: Significant freedom to make decisions and drive projects forward.
• Unlimited Learning Potential: Access to resources and opportunities for continuous professional development.
• Remote Work Flexibility: Ability to work from anywhere within Indonesia.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility to accommodate remote work and agile team collaboration across different time zones within Southeast Asia.

📝 Enhancement Note: The job description explicitly states "Above-market remuneration," indicating that compensation will be competitive. The provided salary range is an estimate based on typical Indonesian market rates for this experience level and role, adjusted for the company's stated compensation philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Insurtech (Insurance Technology)
Company Size: While the exact size isn't specified, the company operates across multiple countries (Malaysia, Thailand, Taiwan, Japan) and serves millions of users, indicating a medium to large-sized, rapidly growing organization.
Founded: The company was founded in Malaysia, with a significant presence and ambition in Southeast Asia.

Team Structure:

• The design team is described as "lean, high-performance," suggesting a focused group that moves quickly.
• Collaboration is expected to be cross-functional, working closely with product managers, engineers, and researchers.
• The culture is characterized as "flat," where "titles don’t matter" and "output, integrity, and ownership do."

Methodology:

• Speed and Agility: The team "moves fast" and values "speed" and "clarity."
• Ownership and Initiative: Employees are expected to "roll up their sleeves," "contribute meaningfully," and "take initiative," thinking "like owners."
• Data-Driven Iteration: Designs are sharpened through "feedback, data, and iteration."
• Excellence and Impact: There is a high bar for "excellence," and a focus on "relentless ownership" and "impactful" work.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is deliberately portrayed as fast-paced, results-oriented, and ownership-driven. This is crucial for candidates to understand, as it implies a need for proactivity, self-management, and a tolerance for rapid change. The financial services industry context means that while speed is valued, accuracy and user trust are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, suitable for individuals with 3+ years of experience. It involves significant individual contribution and leadership within their product area, with opportunities to influence design strategy and process.

Reporting Structure: The designer will likely report to a Design Lead, Head of Product, or Head of Design, working closely with Product Managers and Engineering leads on a day-to-day basis. The "flat team culture" suggests direct access to leadership and cross-functional peers.

Operations Impact: The designer's work will have a direct and substantial impact on the user experience of financial products used by millions across Southeast Asia. Success in this role means improving user acquisition, engagement, retention, and overall satisfaction with Bjak's services, directly contributing to the company's growth and market leadership.

Growth Opportunities:

• Design Leadership: Potential to grow into a Senior Product Designer or Design Lead role, managing more complex projects or a team of designers.
• Specialization: Opportunity to deepen expertise in specific areas of product design, such as user research, interaction design, or design systems.
• Cross-functional Mastery: Develop a strong understanding of product management and engineering processes, enhancing overall product development acumen.
• Industry Expertise: Gain deep knowledge of the financial services and insurtech landscape in Southeast Asia.
• Strategic Influence: Contribute to the evolution of Bjak's product vision and design strategy as the company scales.

📝 Enhancement Note: The emphasis on "accelerated career growth" and "leadership exposure" suggests that Bjak is looking for individuals with high potential who are eager to take on more responsibility and grow rapidly within the organization.

🌐 Work Environment

Office Type: This is a fully remote position, allowing flexibility for employees based in Indonesia. While there isn't a physical office requirement for daily work, the company operates internationally, suggesting potential for virtual collaboration and occasional online team events.

Office Location(s): The primary work location is remote within Indonesia. The company is headquartered in Malaysia and has operations in Thailand, Taiwan, and Japan.

Workspace Context:

• Remote Collaboration: The team relies heavily on digital collaboration tools to maintain connectivity and productivity.
• Tools & Technology: Expect to utilize modern design and communication tools (e.g., Figma, Slack, project management software) to facilitate seamless remote work.
• Team Interaction: While remote, the culture encourages active participation in virtual meetings, design critiques, and team discussions to foster a sense of connection and shared purpose.

Work Schedule: Standard full-time employment (approximately 40 hours per week) with flexibility, particularly given the remote nature and potential collaboration with teams across different Southeast Asian time zones. The focus is on output and results rather than strict adherence to office hours.

📝 Enhancement Note: The remote-first nature of this role necessitates strong self-discipline, excellent communication skills, and proficiency with remote collaboration tools. The company's international presence might require some flexibility in working hours to accommodate cross-timezone meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and a compelling portfolio showcasing relevant product design work.
• Initial Screening: Review of application and portfolio for alignment with requirements and demonstrate relevant skills.
• Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a detailed case study from their portfolio, focusing on problem-solving and design process.
• Interviews with Hiring Team: Interviews with Product Managers, Engineers, and potentially other Designers to assess technical skills, collaboration style, and cultural fit.
• Final Interview: Discussion with senior leadership to evaluate strategic thinking, ownership, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your end-to-end product design process, focusing on web and mobile applications.
• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), and the impact of your design. Use visuals effectively.
• Highlight Figma Skills: Explicitly showcase your proficiency with Figma, including any complex components, prototypes, or design system contributions.
• Demonstrate User Advocacy: Include evidence of user research and testing, explaining how user feedback influenced your design decisions.
• Showcase Problem-Solving: Emphasize how you turned complex challenges into simple, elegant solutions. Quantify impact where possible.
• Align with Bjak's Values: Frame your experience in terms of ownership, speed, clarity, and user-centricity.

Challenge Preparation:

• Understand the Goal: If given a design challenge, focus on understanding the core problem Bjak is trying to solve and the target user.
• Process Over Polish: While polished UI is important, interviewers will prioritize your design process, reasoning, and ability to iterate.
• Time Management: Allocate your time effectively across research, ideation, wireframing, prototyping, and UI design.
• Articulate Your Decisions: Be prepared to clearly explain the rationale behind every design choice you make.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges indicates a strong focus on practical skills and design process. Candidates should prepare to walk through their work in detail and articulate their decision-making.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Advanced proficiency is expected.
• Prototyping Tools: Beyond Figma's capabilities, familiarity with other specialized prototyping tools may be beneficial.
• Design System Management Tools: Experience with tools used to manage and scale design systems.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and product performance.
• Data Visualization Tools: Ability to interpret data presented in dashboards or reports to inform design decisions.

CRM & Automation:

• Project Management Software: Proficiency with tools like Jira, Asana, Trello, or similar for managing design tasks within agile workflows.
• Collaboration Tools: Extensive use of platforms like Slack, Microsoft Teams, or similar for communication and team coordination.

📝 Enhancement Note: Figma is explicitly mentioned as a required proficiency. While other tools are not named, a modern design team in a tech company will likely leverage various analytics, project management, and communication platforms.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for projects and outcomes, thinking like an owner of the business.
• Speed & Clarity: Moving quickly and decisively, communicating with precision and transparency.
• Excellence: Maintaining a high standard for quality in all aspects of work.
• Integrity: Upholding ethical standards and honesty in all interactions and decisions.
• User-Centricity: Placing the user at the heart of every design decision and product development effort.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers, Engineers, and Researchers, fostering a collaborative environment.
• Feedback-Driven: An open culture where feedback is regularly exchanged, and designs are continuously refined based on input.
• Initiative and Proactivity: Team members are encouraged to take initiative, propose solutions, and contribute beyond their immediate responsibilities.
• Flat Hierarchy: Direct communication and collaboration across all levels of the team, valuing contributions over titles.

📝 Enhancement Note: The company culture heavily emphasizes individual initiative, ownership, and speed, combined with a strong user focus. Candidates should be prepared to demonstrate these qualities in their application and interviews.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design for Millions: Designing for a rapidly growing user base across multiple Southeast Asian countries presents unique challenges in localization, accessibility, and performance.
• Navigating Complex Financial Products: Simplifying intricate financial services (insurance, investments) into intuitive user experiences requires deep understanding and creative problem-solving.
• Balancing Speed and Quality: Maintaining a high standard of design quality while operating in a fast-paced, agile environment requires efficient workflows and strong decision-making.
• Remote Collaboration: Effectively collaborating and maintaining team cohesion in a fully remote setting across different time zones.

Learning & Development Opportunities:

• Industry Expertise: Deep dive into the nuances of the financial services and insurtech sectors in Southeast Asia.
• Design System Development: Contribute to the growth and sophistication of Bjak's design system, potentially leading to specialized roles.
• Cross-Functional Skill Building: Gain invaluable experience working closely with product management and engineering, broadening understanding of the product development lifecycle.
• Leadership Development: Opportunities to take on more responsibility, lead projects, and mentor junior designers.
• Exposure to AI in Finance: Work with cutting-edge AI systems being developed to transform financial services.

📝 Enhancement Note: The challenges are framed as opportunities for growth, aligning with the company's promise of accelerated career development. Candidates who are proactive problem-solvers will find this environment rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you turned a complex user flow into a simple and elegant experience. What was your process?" (Focus on problem definition, ideation, iteration, and user feedback.)
• "How do you approach collaborating with product managers and engineers who may have different priorities?" (Highlight communication, empathy, and negotiation skills.)
• "Walk me through a project where user feedback or data significantly changed your initial design direction." (Demonstrate adaptability, data-driven decision-making, and commitment to user needs.)
• "How would you contribute to and evolve our design system? What are the key principles of a scalable design system?" (Assess understanding of design systems and contribution to consistency.)

Company & Culture Questions:

• "Why are you interested in Bjak and the financial services industry specifically?" (Research Bjak's mission, products, and market position.)
• "How do you embody the values of ownership and taking initiative in your work?" (Provide specific examples from your experience.)
• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Showcase self-management and remote communication skills.)
• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to iteration and continuous improvement.)

Portfolio Presentation Strategy:

• Select 3-4 Strongest Projects: Focus on quality over quantity, choosing projects that best showcase your end-to-end process and impact.
• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process -> Solution -> Impact/Outcome.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction).
• Highlight Figma & Design System Work: Clearly explain your use of Figma and any contributions to design systems.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs, and challenges faced.

📝 Enhancement Note: Interview preparation should focus on articulating your design process, demonstrating user empathy, showcasing problem-solving skills, and aligning your experience with Bjak's stated values of ownership, speed, and excellence.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application via the provided link on Ashby HQ.
• Crucially, ensure your CV is accompanied by a strong portfolio that clearly showcases your web and mobile product design experience, highlighting your process, Figma proficiency, and user-centric approach.
• Tailor your resume to emphasize keywords such as UI/UX Design, Product Design, Figma, Wireframing, Prototyping, User Research, Usability Testing, Design Systems, and Agile methodologies.
• Prepare to articulate your design process and decisions confidently, as you will likely be asked to present case studies from your portfolio during the interview stages.
• Research Bjak's mission, products, and recent developments to demonstrate genuine interest and an understanding of their market position in Southeast Asian financial services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for Product Design roles in Southeast Asia. All details should be verified directly with the hiring organization before making application decisions.

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