Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Sourceability

Location: Austin, Texas, United States (Remote/Satellite Office)

Job Type: Full-Time

Category: Marketing / Creative & Design

Date Posted: October 15, 2025

Experience Level: Entry-Level (0-2 years)

Remote Status: Remote (US-based, with a hybrid option in Austin, TX)

🚀 Role Summary

• Develop and execute visually compelling graphic designs for a variety of digital and print marketing materials, directly supporting the company's go-to-market strategies.

• Leverage design expertise to enhance brand consistency and user experience across all touchpoints, from social media campaigns to sales collateral.

• Collaborate closely with the marketing team and cross-functional stakeholders to translate business objectives into impactful visual assets.

• Manage and organize digital assets, ensuring efficient accessibility and usability for internal teams and external campaigns.

• Utilize and adapt design templates for presentations, e-books, and social media to streamline content creation and maintain brand integrity.

📝 Enhancement Note: This role is positioned within the Marketing and Creative departments, with a strong emphasis on supporting Go-To-Market (GTM) initiatives through visual communication. The remote nature with a hybrid option in Austin indicates a flexible work environment catering to a distributed team.

📈 Primary Responsibilities

• Design and produce engaging visual assets for digital platforms, including social media graphics, email campaign visuals, WebFlow-integrated website elements, landing pages, and new web pages, ensuring adherence to brand guidelines and user experience best practices.

• Create print collateral such as sales materials, advertisements, presentations, and trade show graphics that effectively communicate brand messaging and product value propositions.

• Develop and maintain standardized templates for presentations, e-books, and social media content to ensure brand consistency and improve workflow efficiency for the marketing team.

• Design graphics and visual elements for company events, encompassing promotional materials and on-site wayfinding visuals to enhance attendee experience.

• Manage and organize the company's digital asset library using tools like SharePoint, ensuring assets are easily accessible, properly tagged, and maintained according to established standards for seamless integration into various projects.

• Collaborate with cross-functional teams, including marketing, sales, and product development, on end-to-end design projects, performing quality assurance checks to ensure functionality and maintain high design standards.

• Optimize landing pages through design and layout improvements, focusing on user engagement, conversion rates, and brand consistency.

• Maintain excellent organizational skills to manage multiple design tasks and deadlines effectively, adapting to flexible working hours to accommodate international team schedules when necessary.

• Respond positively to feedback, incorporating constructive criticism to refine designs and foster a collaborative design process.

📝 Enhancement Note: Responsibilities highlight a blend of creative execution and operational efficiency, focusing on asset creation, brand management, and cross-functional collaboration critical for GTM success. The mention of WebFlow and SharePoint suggests specific tool integration requirements.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring this level of creative and technical proficiency. Equivalent practical experience will also be considered.

Experience: A minimum of 1-2 years of professional experience in graphic design, with a proven track record in both digital and print mediums. Experience in a B2B or agency environment, particularly in fast-paced settings managing concurrent tasks, is highly valued.

Required Skills:

• Digital Design Expertise: Proven ability to create visually compelling graphics for social media, email campaigns, websites, and landing pages.

• Webflow Proficiency: Experience with website design and front-end development, specifically using WebFlow, including familiarity with its CMS collections for dynamic content.

• Adobe Creative Suite Mastery: Advanced proficiency in essential design software, including Photoshop, Illustrator, and InDesign, for creating and editing high-quality visual assets.

• Typography & Visual Hierarchy: Strong understanding and application of typographic principles, visual hierarchy, and layout design to create clear, impactful, and aesthetically pleasing designs.

• Color Theory & Contrast: Demonstrated skill in using color effectively to evoke brand identity, enhance user experience, and ensure accessibility.

• Brand Guideline Adherence: Ability to consistently apply and maintain brand guidelines across all design outputs to ensure a unified brand voice and visual identity.

• Asset Management: Experience organizing and managing digital assets using systems like SharePoint, ensuring efficient retrieval and usability.

• Organizational Skills: Excellent time management and multitasking abilities to handle a workload with varying priorities and deadlines.

• Collaboration & Communication: Ability to work effectively within a team, communicate design ideas clearly, and incorporate feedback constructively.

• Quality Assurance: Diligence in performing quality checks on designs to ensure functionality, accuracy, and adherence to project requirements.

Preferred Skills:

• Video & Photography Integration: Experience incorporating video and photography assets into designs to enrich digital and print materials.

• Semiconductor Industry Knowledge: Familiarity with design nuances and branding requirements specific to the semiconductor industry.

• Presentation Design Tools: Proficiency with additional presentation software beyond basic design tools.

• User Experience (UX) Principles: Understanding of UX principles as they apply to web design and digital asset optimization.

• Agile/Scrum Familiarity: Experience working within agile or scrum methodologies common in fast-paced marketing environments.

📝 Enhancement Note: The emphasis on Webflow and B2B/agency experience, combined with the 1-2 year experience requirement, suggests the company is looking for a designer who can quickly contribute to marketing campaigns and website development with minimal ramp-up time. The preferred skills point towards an individual eager to grow into more complex design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Design Showcase: A robust portfolio demonstrating high-quality graphic design work across various digital platforms (social media, web banners, email graphics, landing pages). Include examples that highlight your ability to adapt designs for different digital channels.

• Print Design Examples: Showcase a range of print materials, such as brochures, advertisements, presentation decks, and event collateral, illustrating your understanding of print production and layout principles.

• Webflow Project Examples: Include specific examples of websites or landing pages designed or developed using Webflow. Highlight your ability to manage CMS collections and implement responsive design principles.

• Brand Consistency Case Studies: Present projects where you successfully maintained or evolved brand identity across multiple assets. Detail your process for ensuring brand guideline adherence.

• Asset Management Integration: If possible, demonstrate experience with asset management systems or explain your approach to organizing and utilizing digital assets efficiently.

Process Documentation:

• Design Workflow: Be prepared to articulate your typical design process from brief to final delivery, including stages for brainstorming, concept development, iteration, feedback incorporation, and final asset handoff.

• Collaboration Protocols: Outline how you collaborate with marketing managers, content creators, and other stakeholders to gather requirements, present concepts, and incorporate feedback effectively.

• Quality Assurance Procedures: Describe your methods for ensuring design quality, accuracy, and technical feasibility, especially for web assets and print materials.

📝 Enhancement Note: A strong portfolio is critical for this role, especially demonstrating Webflow proficiency and brand consistency. Candidates should be ready to discuss their design process and how they manage assets and collaborate within a team.

💵 Compensation & Benefits

Salary Range: For a Digital Graphic Designer with 0-2 years of experience in Austin, Texas, the estimated salary range is typically between $50,000 and $70,000 annually. This estimate is based on industry benchmarks for entry-level design roles in a major tech hub, considering the remote aspect which may slightly influence local market adjustments.

Benefits:

• Competitive Salary: A compensation package designed to attract and retain talent.

• Comprehensive Health and Wellness Benefits: Includes medical, dental, and vision insurance, supporting employee well-being.

• Ongoing Training and Professional Development: Opportunities for continuous learning, skill enhancement, and career growth through workshops, courses, or industry events.

• Collaborative and Vibrant Work Culture: An inclusive environment that fosters teamwork, creativity, and professional engagement.

• Generous Paid Time Off (PTO): Ample leave for rest, rejuvenation, and personal time.

• 401(k) Plan: Retirement savings plan with potential company matching contributions.

• Referral Bonus: Incentive program for referring qualified candidates.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with a standard full-time position. Flexibility may be needed to accommodate international team schedules or critical project deadlines.

📝 Enhancement Note: The salary range is an estimate for the Austin, TX market for an entry-level role. Actual compensation will depend on the candidate's specific skills, experience, and negotiation. The benefits package is comprehensive and standard for established tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Electronic Components Distribution / Technology. Sourceability operates in the complex and dynamic world of global digital distribution for electronic components, serving industries like communications, consumer electronics, and automotive manufacturing. This context means design work will often need to balance technical accuracy with broad market appeal.

Company Size: While not explicitly provided, Sourceability is a global company, suggesting a medium to large enterprise size. This implies established processes, potential for cross-departmental collaboration, and opportunities for growth within a structured organization.

Founded: The founding date is not provided, but the company's description as "transforming how modern businesses bring products to market" with "cutting-edge products and services" suggests a forward-thinking and potentially innovative culture.

Team Structure:

• Marketing Team: The Graphic Designer will be an integral part of the Marketing team, likely working closely with marketing managers, content creators, and digital strategists.

• Cross-Functional Collaboration: Expect to collaborate with sales, product, and possibly engineering teams to ensure design assets align with business objectives and technical requirements.

• Reporting: The role will likely report to a Marketing Manager or Creative Director, overseeing design output and brand consistency.

Methodology:

• Brand-Centric Design: Emphasis on adhering to and evolving brand guidelines to ensure a cohesive and strong visual identity across all communication channels.

• Data-Informed Decisions: While not explicit, marketing teams often use data to inform design choices; understanding metrics for digital campaigns will be beneficial.

• Agile Workflow: The mention of managing a task list and flexible hours suggests an agile or fast-paced workflow common in tech marketing.

Company Website: https://sourceability.com/

📝 Enhancement Note: Sourceability's industry focus implies a need for design that is both visually appealing and technically informed. The company culture appears to value innovation, quality, and a collaborative approach to achieving business goals.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level (0-2 years experience). This role is designed for individuals early in their design careers, providing a foundational experience in a corporate marketing setting. It's an opportunity to hone core design skills and gain exposure to B2B marketing and GTM processes.

Reporting Structure: The Digital Graphic Designer will likely report to a Marketing Manager or a Creative Lead within the marketing department. This structure provides direct mentorship and guidance on project priorities and brand direction.

Operations Impact: As a Digital Graphic Designer, your impact will be measured by your ability to create visually compelling assets that enhance brand perception, drive engagement in marketing campaigns (social media, email, web), support sales enablement through collateral, and contribute to a consistent and professional brand image across all platforms. Your work directly influences how Sourceability is perceived by its target audience in the semiconductor and electronics industries.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in specific design software (e.g., Adobe Suite, Webflow) and explore specialized areas like UI/UX design, motion graphics, or digital marketing design.

• Industry Expertise: Gain a deeper understanding of design principles within the B2B technology and semiconductor sectors, learning to tailor visuals for technical audiences.

• Project Ownership: Progress to managing design projects independently, contributing more strategically to campaign planning and brand development.

• Mentorship: Benefit from guidance from experienced marketing and design professionals, fostering professional development and career progression.

• Potential Advancement: With demonstrated success and expanded skills, opportunities may arise for roles such as Senior Graphic Designer, UI/UX Designer, or potentially a Lead Designer position.

📝 Enhancement Note: This entry-level role offers a clear pathway for growth within Sourceability's marketing and creative functions. The company's global reach and industry focus provide unique learning opportunities for a designer looking to build a career in B2B tech marketing.

🌐 Work Environment

Office Type: The role is described as "hybrid in our Austin, TX office or remotely across the United States." This suggests a flexible work model. If in the Austin office, it would likely be a modern corporate office environment. For remote employees, the environment is their home office, supported by company-provided tools and communication platforms.

Office Location(s): Primary office location mentioned is Austin, Texas, United States. Remote work is an option for candidates located anywhere in the US.

Workspace Context:

• Collaborative Digital Space: Expect to work within a digital environment using collaboration tools (e.g., Slack, Microsoft Teams, SharePoint) for communication and project management.

• Design Tools Access: Access to essential design software (Adobe Creative Suite) and potentially other internal tools for asset management and web development (Webflow).

• Team Interaction: Regular interaction with the marketing team and other departments through virtual meetings, project discussions, and feedback sessions. For those in Austin, in-person collaboration opportunities would also be available.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected. The company acknowledges the need for flexible working hours to accommodate international schedules, indicating a global business perspective and a focus on results over strict adherence to a 9-to-5 schedule for all tasks.

📝 Enhancement Note: The hybrid and remote options highlight a modern, flexible work environment. Candidates should be comfortable working autonomously and utilizing digital collaboration tools effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Skills Assessment/Design Challenge: You may be asked to complete a short design task or present a case study from your portfolio that demonstrates your ability to meet specific design requirements relevant to Sourceability’s brand and needs.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, problem-solving skills, and how you align with the team's goals.

• Team/Cross-functional Interview: An opportunity to meet potential colleagues and collaborators, assessing your fit within the team culture and your ability to communicate design concepts effectively to non-designers.

• Final Interview: Potentially with a senior marketing leader to discuss company vision and your long-term potential.

Portfolio Review Tips:

• Curate Thoughtfully: Select 4-6 of your strongest projects that best represent the skills required for this role, particularly digital design, Webflow experience, and brand consistency.

• Showcase Process: For each project, briefly explain the challenge, your approach, the tools used, and the outcome/impact. Highlight how you adhered to brand guidelines or improved user experience.

• Webflow Emphasis: If you have Webflow projects, ensure they are easily accessible and well-explained. Detail your role in design and development.

• Digital & Print Balance: Ensure your portfolio demonstrates proficiency in both digital and print mediums as required by the role.

• Professional Presentation: Organize your portfolio cleanly, whether it's a personal website, PDF, or platform like Behance. Ensure it's easy to navigate and visually appealing.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Sourceability's current branding, website, and marketing materials.

• Anticipate Common Tasks: Be prepared for tasks that might involve creating social media graphics, adapting existing assets, or designing a simple landing page concept.

• Focus on Efficiency: Given the mention of task management and efficiency, demonstrate how you can produce quality work within reasonable timeframes.

📝 Enhancement Note: The interview process is likely to be multi-stage, with a strong emphasis on portfolio review and practical design skills. Candidates should prepare to articulate their design process and demonstrate adaptability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for creating and editing a wide range of visual assets.

• Webflow: Critical for website design and front-end development, including experience with CMS collections for dynamic content management.

• SharePoint: Utilized for managing and organizing digital assets, requiring familiarity with its functionalities for file storage and retrieval.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned as required for this role, but an understanding of how design assets integrate into marketing automation platforms or CRM-driven campaigns would be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Webflow are non-negotiable for this role. Experience with SharePoint for asset management is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Innovation: Contributing fresh ideas and creative solutions to visual communication challenges.

• Quality: Maintaining high standards in design execution, attention to detail, and brand consistency.

• Collaboration: Working effectively with team members and stakeholders to achieve shared goals.

• Efficiency: Streamlining design processes and asset creation to support marketing objectives.

• Adaptability: Responding positively to feedback, embracing new tools, and adjusting to evolving project needs.

Collaboration Style:

• Team-Oriented: The role requires close collaboration with the marketing team, suggesting a supportive and communicative team environment.

• Feedback Integration: A willingness to receive and incorporate feedback is essential for iterating on designs and meeting project requirements.

• Cross-Functional Engagement: Active participation in discussions with other departments to ensure design alignment with broader business strategies.

📝 Enhancement Note: The company values innovation and quality, suggesting a culture that encourages creative contributions while maintaining high standards. Collaboration is key, indicating a team that works together to achieve marketing objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and technical requirements.

• Managing Diverse Asset Needs: Producing a wide range of visual assets for different platforms (digital, print, events) and audiences simultaneously.

• Adapting to Fast-Paced Environments: Quickly producing high-quality designs in response to evolving marketing campaign needs or project timelines.

• Remote Collaboration Dynamics: Maintaining strong communication and seamless collaboration with a distributed team.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools relevant to digital marketing.

• Web Development Skills Enhancement: Further developing skills in Webflow, potentially exploring more advanced functionalities or related web design technologies.

• B2B Marketing Insights: Gaining a comprehensive understanding of how design supports B2B sales and marketing strategies within the technology sector.

• Portfolio Expansion: Building a substantial portfolio of work that showcases diverse skills and successful project outcomes.

📝 Enhancement Note: The role presents opportunities to tackle diverse design challenges and develop specialized skills, particularly in Webflow and B2B tech marketing design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process for adhering to brand standards.)

• "Walk us through a challenging design project from your portfolio. What was the objective, your process, and the outcome?" (Be ready to discuss your problem-solving skills and impact.)

• "How do you stay updated on the latest design trends and software, especially in digital marketing?" (Demonstrate a proactive approach to learning.)

Company & Culture Questions:

• "What interests you about Sourceability and our role in the semiconductor industry?" (Research the company's mission, products, and market position.)

• "How do you handle constructive criticism on your designs?" (Emphasize your openness to feedback and iterative process.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story that highlights the problem, your solution, and the results.

• Quantify Impact: If possible, include metrics on how your designs improved engagement, conversion, or brand recognition.

• Webflow Demonstration: Be prepared to show live examples or detailed case studies of your Webflow work, explaining the technical aspects and design choices.

• Conciseness: Present your work clearly and efficiently, respecting the interviewer's time.

📝 Enhancement Note: Candidates should prepare to showcase their design process, Webflow skills, and ability to work within brand constraints. Demonstrating an understanding of Sourceability's industry will also be beneficial.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the Sourceability careers portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight your strongest digital design work, specifically including examples of Webflow projects, social media graphics, and print collateral that align with B2B marketing needs.

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, Webflow, asset management (e.g., SharePoint), and any B2B or agency experience, using keywords from the job description.

• Prepare for Design Challenges: Anticipate a potential design task and practice articulating your design process and rationale for your choices.

• Research Sourceability: Familiarize yourself with Sourceability’s products, services, target industries (semiconductor, automotive, consumer electronics), and current branding to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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