Business Developer for Customer Experience (CRO, Email, UX, Loyalty)

📍 Job Overview

Job Title: Business Developer for Customer Experience (CRO, Email, UX, Loyalty)

Company: Scandiweb

Location: Estonia

Job Type: Full Time

Category: Sales & Marketing Operations / Business Development

Date Posted: February 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive revenue growth by developing new business opportunities and expanding existing client relationships within the Customer Experience and Lifecycle services domain.

• Serve as a primary point of contact for senior stakeholders, articulating complex service offerings in clear business terms to secure high-value retainers and projects.

• Manage the end-to-end sales proposal process, from initial discovery and scoping to internal alignment, presentation, and closing deals, ensuring pipeline movement and timely follow-ups.

• Specialize in selling Conversion Rate Optimization (CRO), email marketing, User Experience (UX), loyalty programs, and retention services to Tier-1 eCommerce brands.

📝 Enhancement Note: This role is strategically positioned within the Sales and Marketing departments, focusing on a specialized area of Customer Experience. The emphasis on CRO, Email, UX, and Loyalty indicates a need for a Business Developer with a strong understanding of digital customer journey optimization and retention strategies within the eCommerce sector. The compensation structure heavily relies on commission, suggesting a performance-driven culture and significant earning potential for high achievers.

📈 Primary Responsibilities

• Lead the entire sales cycle for Customer Experience and Lifecycle services, targeting both new and existing Tier-1 eCommerce accounts.

• Develop and deliver compelling proposals for CRO, email marketing retainers, lifecycle programs, UX initiatives, and loyalty programs, ensuring alignment with client business objectives.

• Proactively identify and pursue upsell opportunities within existing client accounts by collaborating with internal CRO, UX, and Lifecycle experts.

• Conduct introductory pitches and detailed proposal presentations to senior client stakeholders, including Heads of eCommerce, CMOs, and C-level executives.

• Professionally manage inbound inquiries from contact forms and referrals, ensuring prompt and effective engagement.

• Maintain rigorous CRM discipline to track pipeline movement, manage deadlines, and execute consistent follow-up strategies.

• Ensure seamless handover of new client agreements to the respective delivery teams, facilitating a smooth transition and client onboarding experience.

• Collaborate closely with internal subject matter experts to craft innovative and high-impact proposals tailored to client needs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic sales execution and consultative engagement. The emphasis on "end-to-end" proposal leadership and "upselling to existing clients" indicates a need for a proactive and relationship-driven approach. The requirement to "collaborate closely with CRO, UX, and Lifecycle experts" underscores the importance of cross-functional teamwork and the ability to translate technical service capabilities into client value propositions.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a Bachelor's degree in Business, Marketing, Communications, or a related field is often preferred in similar business development roles.

Experience:

• Minimum of 2-5 years of progressive experience in business development, consultative sales, or account management, preferably within the agency or eCommerce services sector.

Required Skills:

• Proven business development or consultative sales experience with a strong commercial mindset.

• Ability to clearly articulate complex CRO, lifecycle, UX, and retention services in business terms, translating features into client benefits and ROI.

• Structured and persistent approach to pipeline management, ensuring continuous movement and follow-through on all leads and opportunities.

• Experience in creating executive-ready slide decks and comprehensive proposals tailored to senior stakeholders.

• Commercial and outcome-driven personality, with a strong focus on achieving measurable results.

• Demonstrated interest and aptitude in the art of sales, including understanding emotional connections and soft skills.

• Comfort and confidence in engaging with senior stakeholders such as Heads of eCommerce, CMOs, C-level executives, and founders.

Preferred Skills:

• Prior experience selling agency services specifically to eCommerce brands.

• Foundational knowledge of CRO principles, email marketing best practices, UX design fundamentals, loyalty program mechanics, or customer retention strategies.

📝 Enhancement Note: The "nice to have" skills indicate a preference for candidates who can hit the ground running with domain knowledge. However, the emphasis on core sales acumen, communication, and a structured approach suggests that strong foundational sales skills and a willingness to learn specific service areas are highly valued. The "2-5 years" experience level aligns with a mid-level role requiring independent work and some prior professional success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating successful business development initiatives, ideally within the eCommerce or digital services space.

• Each case study should clearly outline the client's challenge, the proposed solution (with a focus on CRO, UX, or retention strategies), the sales process undertaken, and quantifiable outcomes (e.g., revenue growth, client retention rates, deal value).

• Evidence of proposal creation, including sample deck structures or key proposal sections (anonymized if necessary), demonstrating the ability to structure complex service offerings clearly.

Process Documentation:

• Candidates should be prepared to discuss their personal sales process, including lead qualification, needs analysis, proposal development, objection handling, and closing techniques.

• The ability to articulate how they collaborate with internal teams (e.g., technical experts) to shape and deliver winning proposals will be crucial.

• Understanding of how to transition closed deals to delivery teams smoothly, ensuring client satisfaction from sales to service execution.

📝 Enhancement Note: For a Business Developer role, the "portfolio" is less about technical system configurations and more about showcasing sales achievements and process. The focus here is on demonstrating the candidate's ability to sell complex services effectively, manage client relationships, and drive revenue through structured sales methodologies. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: €2,000 - €3,500 per month (gross), with substantial monetary bonuses based on successful lead conversion and uncapped commission on closed deals.

Benefits:

• Competitive starting salary relative to the market in Estonia.

• Opportunity to gain valuable eCommerce experience at a leading industry player, Scandiweb.

• Substantial commission-based bonuses with no earning cap, rewarding high performance.

• Exciting travel opportunities for events, workshops, or key client pitches.

• Support for hardware upgrades to ensure optimal work performance.

• Core health insurance coverage and sports bonuses to promote well-being.

• Access to a diverse, multinational team of experts for learning and collaboration.

• Company-covered training and certifications to support professional development.

• Participation in legendary online and onsite company events.

Working Hours: Full-time position, typically around 40 hours per week, with flexibility expected given the global client base and remote work arrangement.

📝 Enhancement Note: The salary range provided (€2,000 - €3,500/month) aligns with mid-level business development roles in Estonia. The significant emphasis on commission and bonuses indicates that the total compensation can far exceed the base salary for successful individuals. The benefits package is comprehensive, focusing on professional growth, well-being, and team engagement, which are attractive to operations and sales professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digitalization, eCommerce, Web Development, and Digital Experience services. Scandiweb is a prominent player in the eCommerce agency space, working with global brands.

Company Size: Scandiweb is a growing international company with colleagues from over 30 countries. While a specific headcount isn't provided, the description implies a significant global presence and a robust organizational structure, likely exceeding 100 employees and potentially reaching several hundred.

Founded: The company was founded by Antons Sapriko, who emphasizes a culture of internal growth and partnership opportunities, suggesting a long-term vision and employee development focus.

Team Structure:

• The role is within the Digital Experience team, specifically focusing on Customer Experience and Lifecycle services.

• This team likely includes specialists in CRO, email marketing, UX, and loyalty programs.

• The Business Developer will collaborate closely with these experts and report into a Sales or Marketing leadership role.

Methodology:

• Scandiweb emphasizes a data-driven approach to eCommerce solutions, focusing on measurable results and continuous improvement.

• The core values include continuous learning and acting on feedback, fostering an agile and adaptive work environment.

• The company culture encourages career progression, with pathways to executive roles and potential partnership.

Company Website: https://scandiweb.com/

📝 Enhancement Note: Scandiweb presents itself as a rapidly growing, globally diverse, and employee-centric organization. The founder's quote about reaching executive roles and becoming a partner is a significant indicator of a strong internal mobility and growth culture, which is highly attractive to ambitious professionals. The emphasis on inclusivity and diversity is also a key cultural differentiator.

📈 Career & Growth Analysis

Operations Career Level: This Business Developer role is positioned at a Mid-Level (2-5 years of experience). It requires independent work, managing complex sales cycles, and interacting with senior client stakeholders. It's a stepping stone towards more senior sales or leadership positions.

Reporting Structure: The Business Developer will likely report to a Sales Manager, Head of Sales, or a Director overseeing the Digital Experience team's commercial efforts. They will work closely with internal subject matter experts (CRO, UX, Lifecycle) and potentially collaborate with marketing operations for lead generation insights.

Operations Impact: The Business Developer's primary impact is directly on revenue generation. By securing new clients and expanding existing accounts through strategic sales of Customer Experience services, they directly contribute to the company's top-line growth, profitability, and market share in the eCommerce sector. Their success fuels the growth of the delivery teams and the overall company.

Growth Opportunities:

• Senior Business Developer: Progress to handling larger, more strategic accounts or specializing in a niche within Customer Experience sales.

• Head of Customer Experience Sales: Transition into a leadership role, managing a team of Business Developers, setting sales strategies, and overseeing performance for the CX domain.

• Team Lead for a Practice Area: Lead a specific service line (e.g., CRO Sales) or a regional sales team, taking on greater strategic and team management responsibilities.

• Company Partner: Through exceptional performance and dedication, there is a stated opportunity to rise to an executive level and become a company partner, as highlighted by the founder.

• Skill Development: Continuous learning is a core value, supported by company-covered training, certifications, and mentorship, allowing for skill enhancement in sales, digital marketing, and eCommerce strategy.

📝 Enhancement Note: The explicit mention of pathways to executive roles and partnership is a significant differentiator. This suggests that Scandiweb is not just offering a job but a long-term career trajectory for high-performing individuals. The emphasis on mentorship and training further supports this internal growth focus, which is highly appealing for professionals looking to advance their careers in sales and business development.

🌐 Work Environment

Office Type: This is a fully remote position. While a Riga office is mentioned as "optional," the primary designation is telecommute, allowing employees to work from anywhere within Estonia. This offers significant flexibility.

Office Location(s): Primarily remote within Estonia. Occasional travel for events, workshops, or key pitches may be required, implying that candidates should be open to occasional travel within or outside Estonia.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters a collaborative spirit through online tools, regular communication, and legendary online/onsite events. The emphasis on learning from a diverse team suggests an environment where knowledge sharing is encouraged.

• Operations Tools & Technology: As a remote role, candidates will rely on standard remote work tools (communication platforms, CRM, project management software) and specific sales enablement tools provided by Scandiweb. Access to hardware upgrade support indicates investment in the employee's remote setup.

• Team Interaction: Regular interaction with internal experts (CRO, UX, Lifecycle) is expected for proposal development, as well as with sales leadership and potentially other sales team members for collaboration and best practice sharing.

Work Schedule: Full-time (around 40 hours/week) with flexibility. Given the global client base operating across different time zones, there may be a need for occasional adjustments to working hours to accommodate client meetings or international team collaborations.

📝 Enhancement Note: The fully remote nature of the role, combined with the mention of an "optional" office, positions Scandiweb as a forward-thinking employer that prioritizes flexibility. The need for occasional travel indicates that while remote-first, the company still values in-person interactions for critical business activities. The emphasis on "legendary online and onsite events" suggests a commitment to team cohesion despite geographical dispersion.

📄 Application & Portfolio Review Process

Interview Process:

• Application & Test Task: The initial step involves submitting an application and then completing a test task designed to assess skills and knowledge, particularly in sales and customer experience articulation.

• Initial Screening: Likely a call with HR or a recruiter to discuss experience, cultural fit, and initial salary expectations.

• Hiring Manager Interview: A detailed discussion with the hiring manager or sales leader to delve into sales experience, understanding of CRO/UX/Lifecycle services, and approach to business development.

• Case Study Presentation/Discussion: Candidates may be asked to present a sample proposal or discuss a past success story, demonstrating their ability to structure arguments, present value, and handle senior stakeholders. This is where portfolio elements would be crucial.

• Team/Expert Interviews: Potential interviews with internal subject matter experts (e.g., CRO specialist) to assess collaboration potential and technical understanding alignment.

• Final Interview: Possibly with a senior leader or founder to discuss career aspirations, cultural alignment, and final offer details.

Portfolio Review Tips:

• Showcase Quantifiable Achievements: For each case study, clearly present metrics like revenue generated, deal size, client retention improvement, or conversion rate uplift achieved as a direct result of your sales efforts.

• Structure for Clarity: Organize your portfolio with clear sections: Client Challenge, Your Solution/Approach, Sales Process, and Results. Use visuals (anonymized slides, charts) where appropriate.

• Demonstrate Consultative Skills: Highlight instances where you used consultative selling techniques to understand client needs deeply and tailor solutions.

• Emphasize Collaboration: Show how you worked with internal teams to craft winning proposals. Mention specific experts you collaborated with and how that added value.

• Tailor to the Role: Focus on examples related to eCommerce, digital services, and customer experience if possible. Highlight experience with CRO, UX, email marketing, or loyalty programs.

Challenge Preparation:

• Test Task: Thoroughly analyze the test task. It's likely designed to mimic real-world scenarios, so focus on clear communication, structured thinking, and demonstrating commercial acumen.

• Scenario-Based Questions: Be prepared for questions like "How would you approach selling X service to a client on the fence?" or "Describe a time you had to overcome significant objections." Practice articulating your process and reasoning.

• Understanding Scandiweb's Services: Research Scandiweb's website to understand their full suite of services, especially within the Digital Experience team. Be ready to discuss how your sales approach aligns with their offerings.

• Mock Presentations: Practice presenting your portfolio or a mock proposal aloud. Focus on clear articulation, confidence, and handling potential Q&A.

📝 Enhancement Note: The explicit mention of a "test task" as a second step indicates its importance. Candidates should dedicate significant effort to this. The portfolio review will heavily focus on demonstrating tangible sales success and the ability to communicate complex value propositions. The interview process likely combines standard sales assessments with specific checks for understanding eCommerce services and collaborative potential.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: Proficiency in a CRM (e.g., Salesforce, HubSpot, Zoho CRM) is essential for pipeline management, lead tracking, and reporting. Candidates should be comfortable with data entry, pipeline stages, and forecasting.

• Sales Enablement Platforms: Familiarity with tools that assist in proposal creation, content management, and sales collateral distribution.

• Communication & Collaboration Tools: Expertise in platforms like Slack, Microsoft Teams, Zoom, Google Meet for daily communication, virtual meetings, and team collaboration.

Analytics & Reporting:

• Basic Data Analysis: Ability to interpret performance data related to sales activities (e.g., conversion rates, pipeline velocity) to inform strategy.

• Reporting Dashboards: Experience using or interpreting data from dashboards that track sales performance and key metrics.

CRM & Automation:

• Sales Automation Tools: Understanding of how sales automation can streamline outreach, follow-ups, and lead nurturing processes.

• Presentation Software: Advanced proficiency in tools like PowerPoint, Google Slides, or Keynote for creating impactful executive-level presentations and proposals.

• Project Management Tools (for Handover): Familiarity with tools like Asana, Trello, or Jira may be beneficial for understanding how deals are transitioned to delivery teams.

📝 Enhancement Note: While specific tool names aren't listed, the core requirement is proficiency in standard sales technology, particularly CRM systems for pipeline management. The role implies a need for strong presentation skills and the ability to work effectively in a remote, digitally connected environment. Basic analytical skills to understand sales performance data are also implied.

👥 Team Culture & Values

Operations Values:

• Continuous Learning: A core organizational value, meaning individuals are expected to actively seek new knowledge, adapt to feedback, and pursue professional development opportunities. This is crucial in the fast-evolving eCommerce space.

• Results-Oriented: The emphasis on commission and uncapped bonuses clearly signals a culture that rewards performance and tangible outcomes. Candidates must be driven to achieve and exceed targets.

• Inclusivity & Diversity: Scandiweb prides itself on being an inclusive company with colleagues from over 30 countries and a high female employee ratio. This suggests a welcoming environment that values diverse perspectives.

• Collaboration & Teamwork: While remote, the company emphasizes working closely with internal experts and participating in team events, indicating a strong collaborative spirit.

• Ambition & Growth: The founder's vision of internal career progression to executive roles and partnership highlights a culture that supports and encourages ambitious individuals to grow within the company.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with CRO, UX, and Lifecycle experts to develop proposals. This means a style that is communicative, open to feedback, and able to translate technical information into business value.

• Remote-First Communication: Expect a communication style that relies heavily on digital tools, with clear, concise written and verbal updates. Proactive communication is key in a remote setting.

• Feedback Exchange: The value of "acting on feedback" suggests a culture where constructive criticism is given and received openly, facilitating continuous improvement for both individuals and processes.

• Global Mindset: Working with colleagues and clients from diverse international backgrounds necessitates a culturally sensitive and adaptable collaboration approach.

📝 Enhancement Note: The company culture appears to be a strong blend of high performance, continuous development, and inclusive global collaboration. The emphasis on growth and partnership opportunities is a significant cultural draw for ambitious professionals. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• High Commission Dependency: The heavily commission-based nature of the role can be challenging for individuals who prefer a more stable, fixed salary. It requires a high tolerance for performance variability and a strong internal drive.

• Selling Complex Services: Articulating the value of CRO, UX, and lifecycle services to senior stakeholders requires deep understanding and excellent communication skills. Candidates must be able to translate technical benefits into tangible business outcomes.

• Managing Global Clients: Working across different time zones and cultures with Tier-1 eCommerce brands presents complexities in scheduling, communication, and understanding diverse market needs.

• Pipeline Management Rigor: Maintaining a tight, well-managed pipeline with consistent follow-ups requires strong organizational skills and discipline, especially when dealing with numerous leads and opportunities.

Learning & Development Opportunities:

• Domain Expertise: Deepen knowledge in CRO, email marketing, UX, and loyalty programs through collaboration with in-house experts and company-covered training.

• Advanced Sales Techniques: Develop skills in consultative selling, executive-level negotiation, and complex proposal creation within the eCommerce sector.

• Career Advancement: Clear pathways exist to progress into senior sales roles, team leadership, or even executive positions and company partnership, supported by mentorship and career counseling.

• Industry Exposure: Gain experience working with large, global eCommerce brands, providing exposure to diverse business models and market challenges.

• Global Networking: Build a professional network with colleagues and clients from over 30 countries.

📝 Enhancement Note: The challenges are inherent to a high-performance sales role in a specialized, competitive industry. However, Scandiweb's commitment to learning, development, and clear growth pathways provides excellent opportunities for candidates to overcome these challenges and build a successful long-term career.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and qualifying a new eCommerce lead for a service like CRO or UX optimization."

  • Preparation: Be ready to detail your lead qualification framework (e.g., BANT, MEDDIC principles adapted for services), how you assess client need and potential ROI, and how you would engage with a prospect for the first time.

• "How would you explain the value of a lifecycle marketing program to a CMO who is primarily focused on top-of-funnel acquisition?"

  • Preparation: Practice articulating the long-term benefits of retention and customer lifetime value (CLV), using data points or case study examples to demonstrate how lifecycle marketing complements acquisition efforts and drives overall profitability.

• "Walk me through a complex proposal you developed for a significant client. What were the key challenges, how did you collaborate with internal teams, and what was the outcome?"

Company & Culture Questions:

• "Why are you interested in Scandiweb and this specific Business Developer role focused on Customer Experience?"

  • Preparation: Research Scandiweb's website, recent news, and case studies. Connect your skills and career aspirations to their mission, values, and the specific services offered by the Digital Experience team. Mention the growth opportunities and inclusive culture.

• "How do you approach working with internal subject matter experts (like CRO specialists or UX designers) to build compelling client proposals?"

  • Preparation: Emphasize your collaborative approach, your ability to listen and understand technical details, and your skill in translating those into client-centric value propositions. Highlight any experience you have in managing cross-functional teams towards a common goal.

• "This role has a significant commission component. How do you stay motivated and manage your performance in a commission-driven environment?"

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the client's business problem or opportunity that your sales efforts addressed.

• Show, Don't Just Tell: Use anonymized slides, charts, or key metrics to illustrate your proposals and the results achieved.

• Focus on Your Role: Be clear about your specific contributions to the sales process, from initial contact to closing the deal.

• Highlight Collaboration: Explain how you leveraged internal expertise to create a superior solution for the client.

• Quantify Impact: Always end with measurable outcomes – revenue, growth, retention, efficiency gains, etc.

📝 Enhancement Note: The interview preparation should focus on demonstrating a strong understanding of consultative sales, the value proposition of Customer Experience services, and Scandiweb's company culture. The test task and portfolio are critical components, so candidates should prepare them meticulously.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Scandiweb's career portal.

• Prepare Your Test Task: Once received, dedicate focused time to completing the test task thoroughly. This is a critical step for demonstrating your skills and understanding of the role's requirements in sales and customer experience articulation.

• Optimize Your Resume: Tailor your resume to highlight experience in business development, consultative sales, CRM management, proposal creation, and any exposure to CRO, email marketing, UX, or loyalty programs. Use keywords from the job description to ensure ATS compatibility.

• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your sales achievements, ability to articulate value, and collaboration skills. Be prepared to present these confidently, focusing on quantifiable results and your specific contributions.

• Research Scandiweb: Thoroughly review Scandiweb's website, services, and recent projects. Understand their market position, their approach to customer experience, and their company values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.