Brand Designer I – Advanced Motion Designer

📍 Job Overview

Job Title: Brand Designer I – Advanced Motion Designer Company: Upstox Location: Mumbai, Maharashtra, India Job Type: Full-time Category: Brand Design & Motion Graphics Date Posted: November 1, 2025 Experience Level: Mid-Level (3-5 years) Remote Status: On-site (5 days in office)

🚀 Role Summary

• This role focuses on creating high-impact visual narratives through motion graphics for a leading fintech brand, Upstox.
• The Brand Designer will conceptualize, design, and animate dynamic content for brand campaigns, product films, and digital platforms.
• A key aspect involves blending 2D and 3D elements, kinetic typography, character animation, and storyboarding to enhance user engagement.
• Collaboration with cross-functional teams (Brand, Product Marketing, Social Media) is essential to ensure design consistency and impact across all channels.

📝 Enhancement Note: Given the title "Brand Designer I – Advanced Motion Designer" and the description emphasizing detailed animation and post-production, this role is positioned as a specialized individual contributor with a strong technical focus within the brand/marketing design function. The expectation is for hands-on creation rather than strategic brand direction.

📈 Primary Responsibilities

• Conceptualize, design, and animate sophisticated motion graphics for a wide array of brand campaigns, product launches, and digital marketing assets.
• Develop compelling kinetic typography, character animations, and detailed storyboards to effectively communicate brand messages and product features.
• Integrate 2D and 3D animation techniques to produce visually stunning and emotionally resonant content that aligns with Upstox's brand identity.
• Execute video editing and post-production tasks using industry-standard software, ensuring seamless storytelling and a polished final product.
• Collaborate closely with brand managers, product marketers, and social media specialists to translate creative briefs into impactful visual solutions.
• Maintain and enforce design consistency across all motion graphics projects, ensuring adherence to brand guidelines.
• Experiment with emerging animation tools and techniques, such as Lottie and Jitter, to enhance user experiences and product interfaces.

📝 Enhancement Note: The responsibilities highlight a blend of creative conceptualization and technical execution. The emphasis on "advanced motion design" suggests a need for a strong portfolio demonstrating complex animation skills, not just basic motion graphics. The inclusion of Lottie and Jitter points towards a need for UI/UX-adjacent animation skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Animation, Fine Arts, or a related field is typically preferred for roles of this nature. Equivalent practical experience and a strong portfolio will be highly valued.

Experience: 3-5 years of professional experience specifically in motion design, animation, or visual design, with a demonstrable track record of creating impactful visual content.

Required Skills:

• Advanced proficiency in animation and video editing software, including Adobe After Effects, Premiere Pro, Illustrator, Photoshop, and Figma.
• Deep understanding of visual design principles, including typography, color theory, composition, and motion dynamics.
• Hands-on experience in storyboarding, character animation, and crafting kinetic typography.
• Proven ability to conceptualize and execute creative ideas from brief to final delivery.
• Strong project management skills, with the capacity to handle multiple projects simultaneously while maintaining high attention to detail.
• Excellent creative judgment and problem-solving abilities to overcome design and animation challenges.
• Exceptional storytelling skills, with the ability to translate static concepts into dynamic and engaging visual narratives.

Preferred Skills:

• Experience with 3D animation software (e.g., Cinema 4D, Blender) for integrating 3D elements.
• Familiarity with Lottie, Jitter, or similar tools for web and app animations.
• Experience working within the fintech or financial services industry.
• Understanding of UI/UX principles as they relate to animation in digital products.
• Basic knowledge of video production workflows and best practices.

📝 Enhancement Note: The experience requirement (3-5 years) and the "Advanced Motion Designer" title indicate that candidates should possess a solid foundation in core design principles and software, coupled with specialized skills in animation techniques. The preferred skills suggest an openness to candidates who can contribute beyond traditional brand campaigns, touching on product and UI animation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of motion design projects, including brand campaigns, explainer videos, social media content, and potentially UI animations.
• Demonstrate a strong understanding of narrative flow and storytelling through motion graphics, with clear examples of how animation enhances the message.
• Include case studies or project breakdowns that highlight your process, from initial concept and storyboarding to final animation and post-production.
• Showcase proficiency in integrating typography, color, and motion to create cohesive and impactful visual experiences.
• Provide evidence of experience with key software tools such as Adobe After Effects, Premiere Pro, Illustrator, Photoshop, and Figma.

Process Documentation:

• Candidates should be prepared to discuss their workflow for developing motion graphics, from concept ideation and script breakdown to animation execution and final delivery.
• Highlight experience in collaborating with cross-functional teams, detailing how feedback was incorporated to refine designs and animations.
• Be ready to articulate how you ensure brand consistency and adherence to design guidelines throughout the animation process.
• Demonstrate an understanding of project management methodologies for tracking progress, managing deadlines, and delivering projects efficiently.

📝 Enhancement Note: For a motion design role, the portfolio is paramount. It needs to go beyond static examples and clearly illustrate dynamic movement, storytelling, and technical skill. The "process documentation" aspect implies a need to articulate not just what was created, but how it was created, emphasizing efficiency and collaboration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 3-5 years of experience in Mumbai, India, the estimated annual salary range for this role would typically fall between ₹7,00,000 and ₹12,00,000 (Indian Rupees). This range can vary based on the candidate's specific skills, portfolio strength, and depth of experience.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employees and potentially dependents.
• Paid time off, including vacation days, sick leave, and public holidays, in line with Indian labor laws.
• Access to employee stock options or performance-based bonuses, reflecting the company's growth and employee contribution.
• Opportunities for professional development, including workshops, training programs, and attendance at industry conferences.
• A dynamic and collaborative work environment with a focus on innovation and employee well-being.
• Potential for company-sponsored learning platforms or subscriptions to design resources.
• Reimbursement for professional development courses or certifications relevant to motion design.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with a full-time employment contract. The role requires 5 days in the office, suggesting a conventional work week structure, likely Monday to Friday. Some flexibility may be offered depending on project demands and team needs, but the primary arrangement is on-site.

📝 Enhancement Note: Salary estimation is based on aggregated data for mid-level design roles in Mumbai, considering the fintech industry's competitive compensation landscape. Benefits are standard for a full-time position in a growth-stage company in India, with added emphasis on professional growth relevant to a creative role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). Upstox operates in a rapidly evolving sector that combines technology with financial services, aiming to democratize wealth creation through accessible investment platforms. This industry demands innovation, agility, and a strong focus on user experience. Company Size: Upstox is a significant player in the Indian fintech space, typically categorized as a large startup or a growing enterprise. With a substantial employee base (likely in the hundreds to thousands), it offers the dynamism of a startup with the structure and resources of a more established organization. Founded: Upstox was founded in 2008, giving it over a decade of experience in the market. This history suggests a solid foundation and a proven ability to adapt and grow within the competitive Indian financial landscape.

Team Structure:

• The Brand & Marketing Design team is likely composed of specialized designers focusing on various aspects of brand communication, including graphic design, motion graphics, UI/UX, and content creation. The team size would be sufficient to handle a high volume of creative output for a rapidly growing company.
• The Motion Designer will report to a Design Lead or Head of Brand/Marketing Design, who oversees the overall creative direction and project allocation.
• Frequent collaboration is expected with marketing managers, product marketing specialists, social media managers, and potentially product teams to align visual assets with campaign objectives and product development.

Methodology:

• Upstox likely employs a data-informed approach to design, where visual assets are evaluated for their effectiveness in user engagement and campaign performance.
• Workflows are probably optimized for speed and efficiency to keep pace with market demands and marketing campaign schedules, often involving agile methodologies.
• Emphasis is placed on creating visually appealing and user-friendly interfaces and marketing materials that clearly communicate complex financial concepts in an accessible manner.

Company Website: https://upstox.com/

📝 Enhancement Note: Understanding Upstox's position as a fast-growing fintech leader is crucial. The company culture likely values innovation, speed, and a user-centric approach. The design team operates within this context, producing creative assets that support aggressive growth and user acquisition strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Brand Designer I," indicating an early to mid-career position. It's an individual contributor role focused on executing design tasks with a high degree of technical skill and creative input. The "Advanced Motion Designer" designation signifies a specialization within brand design.

Reporting Structure: The Motion Designer will likely report to a Senior Design Manager or Head of Brand Design. They will work within the broader Brand and Marketing department, collaborating extensively with marketing and product teams.

Operations Impact: The work of the Motion Designer directly impacts Upstox's brand perception, user engagement, and marketing campaign effectiveness. High-quality motion graphics can significantly improve how users understand products, engage with content, and perceive the brand's professionalism and innovation. This role contributes to driving user acquisition and retention through compelling visual storytelling.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in advanced animation techniques, 3D modeling, or specific animation software, potentially becoming a go-to expert within the team.
• Leadership Track: Progression to a Senior Motion Designer or Art Director role, involving more complex projects, mentorship of junior designers, and greater strategic input on visual direction.
• Cross-Functional Exposure: Potential to move into related fields like UI/UX design, product design, or creative direction within marketing, leveraging motion design skills.
• Industry Advancement: Gaining experience with a leading fintech brand can open doors to senior roles in other fast-paced tech companies or creative agencies.

📝 Enhancement Note: The "I" in "Brand Designer I" suggests an entry-level to mid-level position within a defined design hierarchy. Growth will likely involve mastering advanced techniques, taking on more complex projects, and potentially moving into leadership or specialized roles within the design function.

🌐 Work Environment

Office Type: The role is explicitly on-site, requiring 5 days per week in the office. This suggests a collaborative office environment designed to foster teamwork, brainstorming, and direct communication among team members.

Office Location(s): Mumbai, Maharashtra, India. This location is a major economic and creative hub, providing access to talent and industry connections.

Workspace Context:

• The workspace will likely be equipped with modern design software and hardware necessary for advanced motion graphics production.
• Expect a dynamic and fast-paced office culture, typical of a fintech company experiencing rapid growth, encouraging innovation and quick turnaround times.
• Opportunities for direct interaction and collaboration with a diverse team of designers, marketers, and product professionals will be abundant, facilitating cross-pollination of ideas.
• Access to creative resources, potentially including design libraries, collaborative software, and dedicated project spaces for brainstorming sessions.

Work Schedule: The standard work schedule is likely Monday to Friday, with approximately 40 hours per week. While on-site presence is mandatory for 5 days, there might be some flexibility in daily start/end times, subject to team coordination and project needs.

📝 Enhancement Note: The requirement for 5 days in the office emphasizes a preference for in-person collaboration, which is beneficial for creative brainstorming and rapid feedback loops critical in design roles. The Mumbai location places the role within a vibrant ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and creative output.
• Portfolio Presentation & Technical Interview: You will likely be asked to present your portfolio, detailing your process, creative decisions, and technical skills for specific projects. This will be followed by questions assessing your proficiency in motion graphics software and design principles.
• Skills Assessment/Challenge: A practical test or a take-home assignment to evaluate your ability to create motion graphics based on a given brief, focusing on speed, creativity, and technical execution.
• Team/Manager Interview: Conversations with the hiring manager and potential team members to assess cultural fit, collaboration style, and alignment with Upstox's values and work environment.
• Final Interview: Potentially with a senior leader to discuss your broader career aspirations and fit within the company.

Portfolio Review Tips:

• Curate your best and most relevant motion design work, ensuring it showcases your advanced skills in animation, storytelling, and software proficiency.
• Structure your portfolio with clear case studies for each project, explaining the brief, your creative process, challenges faced, and the final outcome. Quantify impact where possible (e.g., increased engagement).
• Highlight your mastery of Adobe After Effects, Premiere Pro, and other relevant tools. Be prepared to discuss specific techniques and workflows.
• Include examples of kinetic typography, character animation, and storyboarding if applicable to your experience.
• Ensure your portfolio is easily accessible (e.g., via a personal website or a dedicated platform) and that all links are functional.

Challenge Preparation:

• If a take-home assignment is given, allocate sufficient time to fully understand the brief and deliver high-quality work. Focus on meeting the core requirements while adding your creative flair.
• For in-person or live challenges, practice articulating your thought process clearly and concisely under time pressure.
• Be prepared to discuss your approach to problem-solving, especially when dealing with tight deadlines or complex creative constraints common in a fast-paced environment.

📝 Enhancement Note: The interview process for a creative role like this heavily relies on the portfolio. Candidates must be ready to not only show their work but also articulate the "why" and "how" behind their creative decisions and technical execution. The on-site nature suggests potential for in-person portfolio reviews or collaborative exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics creation, animation, and complex visual effects.
• Adobe Premiere Pro: Crucial for video editing, sequencing, and final assembly of motion graphics projects.
• Adobe Illustrator: Used for creating vector graphics, illustrations, and assets that will be animated.
• Adobe Photoshop: Utilized for image manipulation, asset preparation, and creating raster-based graphics.
• Figma: Increasingly important for UI design integration, prototyping, and collaborating with product and web design teams.

Analytics & Reporting:

• While not directly managed by this role, the designer should be aware of how analytics tools (e.g., Google Analytics, Mixpanel) are used to measure the performance of digital content, informing future design decisions.

CRM & Automation:

• Not directly relevant to this role's core function, but awareness of CRM systems (like Salesforce or HubSpot) might be beneficial for understanding marketing campaign structures and asset deployment.

Emerging Tools:

• Lottie: For exporting animations to web and mobile platforms efficiently.
• Jitter: A tool focused on creating animated social media content easily.
• 3D Software (e.g., Cinema 4D, Blender): Potentially used for creating or integrating 3D elements into motion graphics.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects and Premiere Pro, is non-negotiable. Figma's inclusion points to a modern design workflow where motion designers collaborate closely with UI/UX and product teams. Awareness of Lottie and Jitter suggests a need for web/app animation skills.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Upstox operates in a fast-paced fintech environment, valuing creative solutions and the ability to adapt quickly to market changes and new trends in design and technology.
• User-Centricity: A strong focus on creating engaging and intuitive experiences for millions of users, ensuring that all visual communication is clear, impactful, and serves user needs.
• Collaboration & Ownership: Encouraging teamwork across departments and empowering individuals to take ownership of their projects, driving them to completion with high standards.
• Data-Driven Creativity: While creativity is paramount, decisions are often informed by data on user engagement and campaign performance, leading to iterative design improvements.
• Excellence & Craftsmanship: A commitment to producing high-quality work that reflects positively on the brand, with a keen eye for detail and aesthetic appeal.

Collaboration Style:

• The team likely fosters an open and collaborative environment where designers actively share feedback, brainstorm ideas, and support each other's projects.
• Close collaboration with marketing, product, and social media teams is expected, involving regular sync-ups, creative reviews, and integrated project planning.
• A culture of continuous learning and experimentation is likely encouraged, where designers are motivated to explore new tools and techniques to enhance their craft.

📝 Enhancement Note: The culture at Upstox, as a rapidly growing fintech company, will likely be dynamic, results-oriented, and collaborative. Designers are expected to be proactive, creative, and adept at working within a fast-paced, user-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Work: Keeping up with the high volume of creative requests and tight deadlines inherent in a fast-growing fintech company.
• Brand Evolution: Adapting motion graphics to evolving brand guidelines and campaign objectives while maintaining consistency.
• Technical Complexity: Mastering new animation techniques or software to meet project demands and stay ahead of industry trends.
• Cross-Functional Alignment: Effectively translating diverse stakeholder needs into cohesive visual narratives.

Learning & Development Opportunities:

• Advanced Animation Techniques: Opportunities to learn and apply sophisticated animation methods, potentially including procedural animation, character rigging, or advanced 3D integration.
• Industry Trends: Staying abreast of the latest motion graphics trends, software updates, and best practices through internal training, external workshops, and industry conferences.
• Product Animation: Developing skills in creating animations for UI/UX elements, product onboarding, and feature highlights, bridging the gap between brand and product design.
• Mentorship: Potential to be mentored by senior designers or art directors, gaining insights into career progression and advanced creative strategies.

📝 Enhancement Note: This role offers significant opportunities for professional growth by challenging designers to work at a high level of technical skill and creative output within a dynamic industry. The challenges presented are typical for a fast-paced tech environment and offer valuable learning experiences.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic video from concept to final delivery. How do you handle feedback and revisions?" (Focus on workflow, collaboration, and adaptability).
• "Walk us through a challenging motion design project in your portfolio. What were the key obstacles, and how did you overcome them using your design and animation skills?" (Prepare a detailed case study).
• "How do you ensure consistency in motion graphics across different platforms and campaign touchpoints while still allowing for creative expression?" (Highlight understanding of brand guidelines and versatility).

Company & Culture Questions:

• "What excites you about Upstox and the fintech industry? How do you see motion design contributing to Upstox's mission?" (Research Upstox's mission and values).
• "How do you approach collaboration with non-design teams, such as marketing or product managers?" (Emphasize communication and understanding of different perspectives).
• "Describe a time you had to adapt your design approach based on user feedback or performance data." (Showcase a data-informed and user-centric mindset).

Portfolio Presentation Strategy:

• Select 3-5 of your strongest, most relevant motion design projects. Prioritize work that demonstrates advanced animation, storytelling, and proficiency with the required software.
• For each project, clearly articulate the brief, your role, the creative process, technical challenges, and the final outcome. Use screen recordings or video exports.
• Be prepared to discuss your specific techniques, software settings, and any third-party plugins or scripts you used.
• Highlight projects that show versatility, such as different styles of animation or applications (brand, product, social).
• Practice your presentation to ensure it is concise, engaging, and within any time limits provided.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical skill but also a strategic understanding of how motion design serves business objectives, particularly in a fast-paced fintech environment. The portfolio presentation is the most critical component.

📌 Application Steps

To apply for this Brand Designer I – Advanced Motion Designer position:

• Submit your application through the provided job portal link.
• Portfolio Customization: Ensure your portfolio is up-to-date, highlights your most advanced motion design work, and is tailored to showcase skills relevant to fintech and brand campaigns.
• Resume Optimization: Update your resume to clearly list your years of experience, proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop, Figma), and specific animation techniques (kinetic typography, character animation). Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, be ready to discuss your creative process, and prepare answers to common interview questions related to design, collaboration, and problem-solving in a fast-paced environment.
• Company Research: Thoroughly research Upstox, its brand identity, recent campaigns, and its mission in the fintech space. Understand their target audience and how motion design can effectively engage them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.