Brand Designer - AI Driven

📍 Job Overview

Job Title: Brand Designer - AI Driven Company: CloudWalk Location: São Paulo, Brazil Job Type: Full time Category: Marketing Operations / Creative Operations Date Posted: 2026-01-23 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• Drive brand identity and narrative development for CloudWalk, InfinitePay, and JIM.com through AI-enhanced creative execution.
• Craft compelling visual narratives and brand assets across diverse media, leveraging AI tools for accelerated output and innovative exploration.
• Maintain and evolve a robust design system, ensuring brand consistency and impact across all customer touchpoints.
• Collaborate closely with Marketing, Growth, and Product teams to integrate AI into branding strategies for maximized reach and engagement.
• Champion continuous learning and experimentation with emerging AI technologies in design to maintain a competitive creative edge.

📝 Enhancement Note: While the job title is "Brand Designer," the emphasis on AI integration, automation, and cross-functional collaboration with Marketing and Growth teams positions this role squarely within the realm of Creative Operations or Marketing Operations, focusing on scalable, technology-driven brand execution rather than purely traditional brand design. The "AI-Driven" aspect signifies a need for operational efficiency and strategic application of technology in creative workflows.

📈 Primary Responsibilities

• Collaborate closely with the Marketing team to translate brand needs into innovative, visually compelling, and AI-accelerated creative solutions.
• Develop and produce high-impact visual narratives, key visuals, films, digital advertisements, presentations, social media content, and other essential brand assets, utilizing AI tools to enhance speed, scale, and creative exploration.
• Master and implement AI-driven generative design tools (e.g., Visual Electric, MidJourney, RunwayML, ComfyUI, Kling) to generate visuals, explore novel creative directions, and significantly expedite production workflows.
• Proactively maintain, evolve, and optimize the company's brand design system, ensuring unwavering consistency, adherence to brand guidelines, and a cohesive brand experience across all digital and physical platforms.
• Partner with Marketing, Growth, and Product teams to conceptualize and execute AI-enhanced branding strategies designed to maximize audience reach, engagement metrics, and overall brand impact.
• Conduct ongoing research and practical experimentation with the latest advancements in AI and creative technologies, integrating promising innovations into branding strategies to ensure CloudWalk remains at the forefront of industry trends and creative methodologies.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on operationalizing AI in creative workflows. This includes not just using AI tools but also integrating them into strategic branding efforts and collaborating with other departments to scale brand presence and engagement. The maintenance of a design system is crucial for operational consistency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Arts, or a related field is typically expected for roles of this nature, though extensive demonstrable experience with AI-integrated projects may be considered in lieu of formal education.

Experience: 5-10 years of proven experience as a Brand Designer, with a specific emphasis on developing and executing brand strategies in fast-paced, high-growth environments. A strong portfolio demonstrating successful AI-integrated design projects is essential.

Required Skills:

• Proven expertise in Brand Design principles and execution, with a robust portfolio showcasing AI-integrated creative projects.
• Mastery of industry-standard design software, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Advanced proficiency with AI-powered visual generation and creative tools such as Visual Electric, MidJourney, RunwayML, ComfyUI, and Kling.
• A demonstrably creative vision coupled with a strong technical aptitude for leveraging AI to push design boundaries and explore new creative territories.
• Proven ability to thrive and manage multiple projects simultaneously in fast-paced, high-growth environments, demonstrating strong organizational and time-management skills.
• A genuine passion for AI and technological innovation, with a proactive approach to exploring and integrating new technologies to enhance efficiency, creativity, and overall impact.

Preferred Skills:

• Experience with automation tools and workflows to scale design processes, improve asset creation efficiency, conduct brand consistency checks, and manage design systems.
• Familiarity with motion graphics and video editing for digital content creation.
• Understanding of marketing funnel optimization and how design contributes to user acquisition and retention.
• Experience in the fintech industry or with rapidly scaling technology companies.

📝 Enhancement Note: The emphasis on AI tools and a "technical mindset" suggests this role requires more than just aesthetic design skills; it demands an operational understanding of how to leverage technology for scalable creative output. The portfolio requirement is specifically tied to AI integration, which is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant projects demonstrating AI-integrated brand design work, highlighting the specific AI tools and methodologies used.
• Include case studies that detail the problem statement, your creative process (including AI exploration phases), the final brand assets, and measurable outcomes or impact.
• Present examples of how AI was used to generate visuals, explore creative directions, accelerate production, or unlock new creative dimensions.
• Demonstrate proficiency in maintaining and evolving a design system, with examples of how consistency was ensured across various platforms and touchpoints.
• Highlight collaboration with cross-functional teams (Marketing, Growth, Product) on branding initiatives, showcasing your ability to integrate design with broader business objectives.

Process Documentation:

• Provide insights into your personal workflow for incorporating AI tools into the design process, from ideation to final asset delivery.
• Detail your approach to collaborating with AI, including how you prompt, iterate, and refine AI-generated outputs to meet brand standards and creative objectives.
• Illustrate your understanding of maintaining brand consistency through design systems and how AI can either support or challenge these systems.
• Explain how you measure the impact or success of your design work, particularly when AI is a significant component of the execution.

📝 Enhancement Note: The portfolio is expected to be highly specific, focusing on the practical application and impact of AI in brand design. This is an operational requirement to validate the candidate's ability to execute within the company's stated technological focus.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5-10 years of experience in a major tech hub like São Paulo, Brazil, and considering the specialized AI skill requirements, the estimated annual salary range is R$120,000 - R$180,000 BRL. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and public holiday calendar.
• Opportunities for professional development, including access to AI and design workshops, conferences, and online courses.
• Performance-based bonuses and potential for stock options or equity in a high-growth fintech company.
• Employee assistance programs and wellness initiatives.
• Potential for relocation assistance if applicable.

Working Hours: Standard full-time employment, typically 40 hours per week. While on-site, there may be flexibility offered for specific project needs or team collaboration, but core hours will be expected to align with business operations in São Paulo.

📝 Enhancement Note: Salary estimation is based on São Paulo's cost of living and the typical compensation for specialized design roles in Brazil's tech sector, adjusted for the AI specialization. Benefits are standard for a well-established tech company, with an added emphasis on continuous learning relevant to AI and design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically focused on payment solutions. CloudWalk is a rapidly growing company aiming to revolutionize payment processing with innovative technology. Company Size: CloudWalk is a significant player in the fintech space, often described as a "unicorn," indicating a valuation of over $1 billion USD. This suggests a large, dynamic organization with substantial resources and a fast-paced operational environment. Founded: CloudWalk was founded in 2018, positioning it as a relatively young but established company that has experienced rapid growth and scaling.

Team Structure:

• The Brand Team is likely a specialized unit within the broader Marketing or Creative department, responsible for the overarching visual identity and narrative of CloudWalk and its associated brands.
• This role will report into a Brand Lead or Creative Director, with direct collaboration across Marketing, Growth, Product, and potentially Engineering teams.
• Cross-functional collaboration is paramount, with designers expected to work closely with content creators, campaign managers, product managers, and AI/tech specialists to bring brand visions to life.

Methodology:

• CloudWalk's approach is heavily influenced by its "AI-driven" ethos, suggesting a strong emphasis on data analysis, iterative development, and leveraging technology for efficiency and innovation in all aspects of the business, including brand creation.
• Workflow planning and optimization will likely involve agile methodologies, with a focus on rapid prototyping, testing, and deployment of creative assets.
• Automation and AI integration are not just tools but fundamental components of their operational strategy, aiming to scale creative output and personalize brand experiences.

Company Website: CloudWalk Company Website

📝 Enhancement Note: The "AI-driven" aspect is central to CloudWalk's identity and operational approach. This means the Brand Designer must be comfortable with and actively contribute to a culture that prioritizes technological innovation, data-informed decision-making, and rapid iteration within creative processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Brand Designer, requiring 5-10 years of experience. It signifies a move beyond junior design tasks to strategic brand development and execution, with a specialized focus on AI integration. The "AI-driven" nature of the role suggests potential for leadership in emerging creative technology roles.

Reporting Structure: You will report to a Brand Lead or Creative Director within the Brand Team. The role involves significant cross-functional collaboration with teams like Marketing, Growth, and Product, requiring strong communication and partnership skills.

Operations Impact: The Brand Designer's work directly impacts brand perception, customer acquisition, and engagement by creating compelling visual narratives and assets. By leveraging AI and automation, the role aims to scale brand presence efficiently, contributing to CloudWalk's rapid growth and market penetration. The strategic use of AI in branding is intended to enhance the company's image as an innovative leader in fintech.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, becoming a go-to specialist for generative AI applications in branding and marketing.
• Leadership: Potential to lead specific AI-focused creative projects or smaller teams as the company scales its AI initiatives in design.
• Cross-Functional Advancement: Opportunities to move into broader Creative Operations, Marketing Strategy, or even Product Design roles where a strong understanding of AI and scalable creative execution is valued.
• Continuous Learning: Access to cutting-edge AI tools and training, enabling constant skill development in a rapidly evolving field.

📝 Enhancement Note: The growth path here is heavily influenced by the AI specialization. Candidates who excel can become leaders in this niche, moving beyond traditional design roles into more operational and strategic technology-focused positions within the creative and marketing functions.

🌐 Work Environment

Office Type: This role is on-site in São Paulo, indicating a collaborative office environment. CloudWalk, as a fintech unicorn, likely offers a modern, dynamic, and potentially open-plan office space designed to foster innovation and teamwork.

Office Location(s): São Paulo, Brazil. This major metropolitan area offers vibrant professional opportunities and a strong tech ecosystem.

Workspace Context:

• Expect a fast-paced, agile work environment where creativity and innovation are highly valued.
• Access to state-of-the-art design tools, including high-performance workstations and licenses for both traditional and AI-powered design software.
• Opportunities for spontaneous collaboration with colleagues from diverse teams, facilitating quick feedback loops and innovative problem-solving.
• A culture that encourages experimentation and learning, with a focus on pushing creative boundaries through technology.

Work Schedule: A standard 40-hour work week is expected, typical for full-time positions. While on-site, the environment may encourage flexible working arrangements to accommodate project deadlines or team needs, but adherence to core business hours for collaboration is likely.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and the synergy that comes from a shared physical workspace, especially for creative roles that benefit from spontaneous brainstorming and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the Talent Acquisition team to assess basic qualifications and experience, with a keen eye for AI integration in your work.
• Hiring Manager Interview: A discussion with the Brand Lead or Creative Director to delve deeper into your design philosophy, experience with AI tools, and suitability for the team's culture. Be prepared to discuss specific AI projects in detail.
• Portfolio Presentation & Technical Assessment: A session where you present a curated selection of your work, focusing on AI-integrated projects. This may include a practical design challenge or a discussion about how you would approach a specific branding problem using AI.
• Cross-Functional Interviews: Meetings with members from Marketing, Growth, and Product teams to assess your collaboration skills and understanding of how brand design supports broader business objectives.
• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, CCO) for final approval, focusing on strategic alignment and cultural fit.

Portfolio Review Tips:

• Highlight AI Integration: Explicitly showcase how you've used AI tools (MidJourney, RunwayML, etc.) to generate visuals, explore concepts, or accelerate workflows. Explain the "why" behind your AI choices.
• Demonstrate Process & Impact: For each project, detail the problem, your process (including AI's role), the final outcome, and any quantifiable results or impact on brand perception/engagement.
• Showcase Design Systems: Include examples of how you've maintained brand consistency and utilized design systems, explaining how AI might be integrated or managed within such systems.
• Prepare for a Challenge: Be ready for a practical design exercise that might involve using AI tools or solving a branding problem with an AI-centric approach.
• Storytelling: Frame your portfolio presentations as compelling narratives. Explain the business context, your creative journey, and the ultimate value delivered.

Challenge Preparation:

• Familiarize yourself with CloudWalk's current branding and the brands of its competitors.
• Practice articulating your creative process, especially how you integrate AI and automation.
• Prepare to discuss the ethical considerations and limitations of AI in design.
• Be ready to present a hypothetical AI-driven branding strategy for a new product or campaign.

📝 Enhancement Note: The interview process and portfolio review will heavily scrutinize the candidate's practical experience and strategic thinking regarding AI in design. Candidates should be prepared to demonstrate not just proficiency but also a forward-thinking approach to leveraging these technologies operationally.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and maintaining design systems. Proficiency in creating component libraries and managing complex file structures is expected.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, compositing, and advanced raster graphics.
  • Illustrator: For vector graphics, logos, and scalable illustrations.
  • After Effects: For motion graphics, animations, and video editing, crucial for digital ad and social media content.
• AI-Powered Design Tools:
  • Visual Electric: For AI-driven visual generation and exploration.
  • MidJourney: For high-quality AI image generation and concept art.
  • RunwayML: For AI video generation, editing, and creative experimentation.
  • ComfyUI / Kling: Advanced AI tools, likely for more complex generative workflows or specific visual styles.

Analytics & Reporting:

• While not directly a design tool, an understanding of how design impacts key metrics tracked by analytics platforms (e.g., Google Analytics, Amplitude) is beneficial. Familiarity with data visualization tools (e.g., Tableau, Power BI) for reporting on campaign performance is a plus.

CRM & Automation:

• Experience collaborating with teams that use CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is advantageous, as design assets will be deployed through these channels. Understanding how to create assets optimized for these platforms is key.

📝 Enhancement Note: This section is critical. The specific mention of AI tools indicates a requirement for hands-on experience and a willingness to integrate them into daily workflows. Proficiency in these tools is not just preferred but likely a core requirement for success in this role.

👥 Team Culture & Values

Operations Values:

• Innovation: A core value driven by the "AI-Driven" mandate, encouraging continuous exploration of new technologies and creative approaches to design and branding.
• Efficiency: A strong emphasis on leveraging AI and automation to streamline workflows, accelerate asset creation, and maximize output without sacrificing quality.
• Collaboration: A highly cross-functional environment where designers work closely with Marketing, Growth, and Product teams, fostering a shared sense of ownership and purpose.
• Data-Driven Creativity: While creative in nature, decisions and strategies are expected to be informed by data and performance metrics, ensuring design work aligns with business objectives.
• Agility & Adaptability: A culture that embraces rapid change, quick iteration, and the ability to adapt to new tools, trends, and project requirements.

Collaboration Style:

• Proactive Partnerships: Designers are expected to initiate collaboration with other departments, understanding their needs and proactively offering creative solutions.
• Feedback Integration: An open culture for providing and receiving constructive feedback, crucial for iterative design processes and continuous improvement.
• Knowledge Sharing: Encouragement to share learnings, best practices, and insights, especially regarding AI tools and techniques, fostering a collective growth environment.
• Experimentation Culture: A willingness to try new approaches, experiment with AI-generated content, and learn from both successes and failures.

📝 Enhancement Note: The culture is defined by its forward-thinking, tech-centric approach. Candidates should demonstrate an eagerness to embrace AI, operate efficiently, and collaborate extensively to drive brand impact in a dynamic fintech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Technological Evolution: Staying abreast of the fast-paced advancements in AI and creative technologies, and continuously learning to integrate new tools effectively.
• Balancing AI Output with Brand Integrity: Ensuring AI-generated visuals and narratives align with established brand guidelines, maintain high quality, and resonate authentically with the target audience.
• Operationalizing AI for Scale: Developing scalable processes for using AI in design workflows that can handle the demands of a high-growth fintech company.
• Cross-Functional Alignment: Effectively communicating complex AI-driven design concepts and collaborating with teams who may have different levels of technical understanding.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into specialized AI generative tools, becoming an expert in their application for brand design and marketing campaigns.
• Creative Technology Workshops: Access to internal and external training focused on emerging creative technologies and their impact on branding.
• Industry Conferences: Opportunities to attend leading design and tech conferences to gain insights into future trends and network with peers.
• Mentorship: Potential to be mentored by senior leaders in design and technology, or to mentor junior team members as the team grows.

📝 Enhancement Note: The primary challenge lies in navigating the rapidly evolving AI landscape and integrating it effectively into established branding operations. Growth opportunities are directly tied to mastering these new technologies and applying them strategically.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for integrating AI tools like MidJourney or RunwayML into a branding campaign from ideation to final asset delivery. What are the key checkpoints for ensuring brand consistency?"
• "How would you approach developing a visual narrative for a new fintech product launch, leveraging AI to explore multiple creative directions rapidly? What metrics would you use to evaluate the effectiveness of these AI-generated concepts?"
• "Imagine a scenario where an AI tool generates a visually striking but slightly off-brand asset. How would you address this, and what steps would you take to refine it to meet brand standards while preserving its creative edge?"

Company & Culture Questions:

• "What excites you most about CloudWalk's 'AI-driven' approach to fintech and brand design, and how do you see your role contributing to this vision?"
• "Describe a time you had to collaborate with non-design teams (e.g., Marketing, Product) to bring a creative project to life. What were the challenges, and how did you ensure alignment and successful execution?"
• "How do you stay updated on the latest AI advancements in the creative field, and how do you evaluate which new tools are worth investing time in learning?"

Portfolio Presentation Strategy:

• Curate for AI: Select 2-3 projects that most prominently feature your use of AI in the design process and outcomes.
• Tell the AI Story: For each project, clearly articulate the problem, the role AI played (ideation, generation, iteration), the specific tools used, the challenges encountered, and the final impact.
• Showcase Process & Iteration: Demonstrate how you refined AI outputs, combined them with traditional design skills, and ensured brand consistency.
• Quantify Impact: Whenever possible, present data or qualitative feedback that illustrates the effectiveness of your design work, especially where AI contributed significantly.
• Be Prepared for Live Demo/Challenge: Have your tools ready and be prepared to walk through a simplified AI workflow or respond to a design prompt during the interview.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical, strategic, and collaborative application of AI in design. Candidates need to articulate their process, defend their choices, and show how they can operationalize creative technology for business impact.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Lever portal link.
• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 AI-integrated design projects. Clearly articulate the role of AI in your process, the tools used, and the impact achieved.
• Resume Optimization: Update your resume to highlight keywords related to AI-driven design, specific AI tools (MidJourney, RunwayML, etc.), brand design, creative operations, and cross-functional collaboration. Quantify achievements where possible.
• Interview Preparation: Practice articulating your creative process, especially your approach to leveraging AI for brand storytelling and asset generation. Prepare to discuss your understanding of CloudWalk's mission and its AI-centric culture.
• Company Research: Thoroughly research CloudWalk, its products (CloudWalk, InfinitePay, JIM.com), and its competitive landscape. Understand their brand voice and how AI is positioned as a differentiator.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding specific AI tool usage and expected outcomes, should be verified directly with the hiring organization during the interview process.