Intermediate Graphic Designer

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Vancouver, British Columbia, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 30, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

• Drive sales and improve user experience through the creation of impactful digital and print assets, focusing on conversion rate optimization and e-commerce performance.

• Leverage a data-driven approach to design, utilizing metrics and insights to refine marketing materials and enhance campaign effectiveness.

• Collaborate closely with marketing teams to translate brand messaging and business objectives into compelling visual communications across various channels.

• Maintain and evolve brand consistency across all design outputs, ensuring a cohesive and professional brand identity.

• Contribute to a mission-driven company focused on improving bone health through natural, clinically-backed solutions.

📝 Enhancement Note: While the role is "Intermediate Graphic Designer," the emphasis on driving sales, conversion rates, and e-commerce expertise suggests a strong alignment with GTM (Go-To-Market) operations, particularly within the marketing technology and creative operations functions. The requirement for data-driven design and understanding of marketing funnels positions this role as crucial for supporting sales and marketing initiatives.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality digital and print assets, including email marketing campaigns, display advertisements, social media posts, and marketing collateral, with a direct focus on driving sales and conversions.

• Translate marketing strategies and campaign objectives into compelling visual designs that resonate with target audiences and enhance user engagement.

• Analyze design performance metrics (e.g., click-through rates, conversion rates, engagement metrics) and use these insights to iterate on designs and optimize future creative outputs.

• Collaborate with marketing, product, and sales teams to ensure design solutions align with overall business goals and brand guidelines.

• Maintain a deep understanding of current design trends, digital marketing best practices, and e-commerce visual strategies to ensure designs are effective and competitive.

• Manage multiple design projects simultaneously, adhering to deadlines and maintaining high standards of quality and creativity.

• Execute advanced design techniques in Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD), with bonus applications for Figma and After Effects.

📝 Enhancement Note: The responsibilities highlight a strong bias towards performance marketing and conversion optimization, which are core functions within marketing operations and GTM strategy. The expectation to use data to refine designs is a key indicator of operational thinking in a creative role.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of professional graphic design experience, with a significant portion focused on digital marketing and e-commerce environments.

Required Skills:

• Mastery of industry-standard design tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD).

• Strong understanding of typography, branding, UI/UX principles, and visual design culture.

• Ability to research, understand, and apply current marketing trends and techniques to create sales-driving content.

• Data-driven mindset: Proficiency in interpreting metrics and using insights to inform and refine design decisions.

• Experience working within a digital marketing or e-commerce environment, with an understanding of marketing funnels and customer journeys.

Preferred Skills:

• Proficiency with Figma for UI/UX design and prototyping.

• Advanced skills in Adobe After Effects for motion graphics and animation.

• Experience with e-commerce platforms, particularly Amazon, and an understanding of design strategies that boost sales on these platforms.

• Familiarity with A/B testing principles for design optimization.

📝 Enhancement Note: The emphasis on "conversion rates," "sales," "marketing trends," "data-driven," and "e-commerce expertise" positions this role as more than a traditional graphic designer. It requires an operational understanding of how design directly impacts business outcomes, aligning it with GTM and marketing operations functions. The "intermediate" level suggests a need for hands-on execution with some strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 2 years of design experience.

• Emphasis on quantifiable results: Demonstrate how your past design work has led to increased conversion rates, opt-ins, and direct sales impact.

• Showcase a deep understanding of engaging graphic design, typography, branding, UI, and visual design culture.

• Highlight examples of digital assets (email marketing, display ads, social media) and print materials that were designed with specific marketing objectives in mind.

Process Documentation:

• Demonstrate an understanding of the design process from concept to execution, including research, ideation, iteration, and final delivery.

• Ability to articulate workflow for managing multiple design projects, incorporating feedback, and meeting deadlines in a fast-paced environment.

• Showcase experience with version control or asset management practices for design files.

📝 Enhancement Note: The explicit requirement for a portfolio demonstrating "quantifiable results" and "impact on sales" is a critical operational requirement. It signifies that the company values design not just for aesthetics but for its measurable contribution to business objectives, a hallmark of effective GTM and marketing operations roles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Opportunity to work for a mission-driven company focused on improving health and ending the fear of bone loss.

• Collaborative and team-oriented work environment with a strong emphasis on company values (humility, hunger to learn, people smarts).

• Potential for growth and development within a growing organization.

• Hybrid work model offering a balance between in-office collaboration and remote flexibility.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with potential for flexibility given the hybrid work arrangement.

📝 Enhancement Note: The salary range is typical for an intermediate-level designer in a major Canadian city like Vancouver. The emphasis on company values and mission suggests a culture that attracts and retains employees by aligning with personal values, which is increasingly important in operations roles that require deep engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness (specifically bone health supplements and education).

Company Size: AlgaeCal is a growing company, likely falling into the small to medium-sized business (SMB) category based on typical operations needs and team structures. This size often allows for more direct impact and cross-functional exposure for team members.

Founded: While the founding date isn't explicitly stated, AlgaeCal positions itself as having a unique, clinically-backed solution, suggesting a mature product offering and established market presence.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department.

• Close collaboration with marketing managers, digital marketers, copywriters, and potentially product managers.

Methodology:

• Data-driven decision-making: Emphasis on metrics, analytics, and performance measurement to guide strategy and execution.

• Customer-centric approach: Focus on understanding and serving customer needs, particularly those concerned about bone loss.

• Results-oriented: A strong emphasis on achieving measurable business outcomes, such as sales and conversion rates.

• Collaborative environment: Encourages teamwork, learning from each other, and supporting team goals.

Company Website: www.algaecal.com

📝 Enhancement Note: The company's focus on a specific health issue (bone loss) and its unique solution implies a mission-driven culture. For operations professionals, this means understanding the product's value proposition and how marketing and design efforts directly contribute to this mission and the company's growth. The "humble, hungry, people smart" values are a strong indicator of the desired team dynamic.

📈 Career & Growth Analysis

Operations Career Level: Intermediate Graphic Designer. This role is hands-on, requiring execution of design tasks with a strong understanding of their business impact. It sits between junior and senior levels, demanding proficiency in core skills and the ability to work independently on defined projects.

Reporting Structure: You will likely report to a Marketing Manager or a Creative Lead. This structure provides direct guidance while allowing for autonomy on specific design projects. The role is integral to supporting the broader marketing and GTM strategy.

Operations Impact: Your designs will have a direct and measurable impact on AlgaeCal's revenue by driving sales, increasing conversion rates on digital platforms, and enhancing customer engagement through compelling visuals. Your work will be instrumental in communicating the brand's value proposition and supporting customer acquisition and retention efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UI/UX design, motion graphics (After Effects), or e-commerce design optimization.

• Cross-functional Exposure: Potential to collaborate with different departments (e.g., product development, customer success) and gain a broader understanding of business operations.

• Advancement: With demonstrated success and growth in performance-driven design, potential for advancement to Senior Graphic Designer, Creative Lead, or roles with more strategic marketing input.

• Learning & Development: Access to resources or opportunities to stay updated on design software, marketing trends, and conversion optimization techniques.

📝 Enhancement Note: The growth path for a designer in a GTM-focused role often involves moving towards performance marketing, conversion rate optimization (CRO), or even product marketing, where design skills are applied strategically to business objectives and revenue generation.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a blend of in-office collaboration and remote work flexibility. This suggests a modern workplace that balances team cohesion with individual work preferences.

Office Location(s): Vancouver, British Columbia, Canada. This location often implies access to a vibrant creative community and a competitive talent market.

Workspace Context:

• Collaborative Environment: The hybrid model likely facilitates team meetings, brainstorming sessions, and feedback loops when in the office, fostering a sense of community and shared purpose.

• Tools & Technology: Access to necessary design software (Adobe Creative Suite, potentially Figma, After Effects) and collaboration tools.

• Operations Team Interaction: Opportunities to interact with marketing operations professionals, digital marketers, and potentially sales teams to understand campaign requirements and performance data.

Work Schedule: Standard full-time hours, with flexibility offered through the hybrid arrangement. This allows for efficient workflow management, balancing project deadlines with personal needs.

📝 Enhancement Note: A hybrid model is common in operations roles, allowing for focused individual work (often remote) and collaborative sessions (in-office) crucial for strategy alignment and creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio link to assess qualifications, experience, and alignment with company values.

• Portfolio Review & Discussion: In-depth discussion about your portfolio, focusing on specific projects, your design process, and the quantifiable results you achieved (conversion rates, sales impact). Be prepared to articulate your rationale behind design decisions.

• Skills Assessment/Challenge: Potentially a design challenge or exercise to evaluate your skills in a practical context, possibly involving a brief related to AlgaeCal's products or marketing objectives.

• Cultural Fit Interview: Discussion to assess your alignment with AlgaeCal's core values (humility, hunger, people smarts) and your understanding of their mission.

• Final Interview: May involve meeting with senior leadership or key stakeholders to discuss your fit for the role and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the challenges, the design solutions, and most importantly, the measurable outcomes (e.g., "Increased email click-through rates by 15%," "Contributed to a 10% uplift in Amazon sales through ad creative").

• Showcase Process: Explain your thought process, research, and iterations. This demonstrates strategic thinking beyond just aesthetics.

• Highlight Brand & Sales Focus: Ensure your portfolio clearly demonstrates your ability to create designs that align with brand identity and directly drive business results, especially in e-commerce and digital marketing contexts.

• Tailor to AlgaeCal: If possible, include a piece or two that shows how you might approach a design challenge for AlgaeCal, demonstrating your understanding of their brand and mission.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear project titles and concise descriptions.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and desired outcomes.

• Focus on Impact: Frame your solution around how it will achieve specific business goals (sales, conversions, engagement).

• Communicate Your Process: Be ready to explain your design choices and how they align with the brief and AlgaeCal's brand and values.

• Time Management: Practice completing design tasks within a set timeframe, as often required in professional settings.

📝 Enhancement Note: The application process is described as "challenging" and requiring more than a standard application. This indicates a company that values thoroughness and a deep understanding of the candidate's capabilities and cultural fit, especially for roles that directly impact revenue. The emphasis on quantifiable achievements is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential for print and digital asset creation).

• Adobe XD: For UI/UX design and prototyping of digital interfaces.

• Figma (Bonus): Increasingly popular for collaborative UI/UX design and prototyping.

• Adobe After Effects (Bonus): For creating animations, motion graphics, and dynamic ad content.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for this role, but understanding how designs are deployed through marketing automation platforms or email service providers (ESPs) is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and bonus points for Figma and After Effects define the core technical skill set. The "data-driven" requirement implies a need to interact with or interpret data from analytics tools, even if not directly using them for reporting.

👥 Team Culture & Values

Operations Values:

• Humility: Putting team and others' needs ahead of personal needs, fostering a supportive and collaborative environment.

• Hunger to Learn: A continuous drive for self-improvement, staying updated on design trends, marketing techniques, and software advancements.

• People Smart: Excellent teamwork, communication, and interpersonal skills, contributing positively to team dynamics and cross-functional collaborations.

• Mission-Driven: A passion for AlgaeCal's goal of ending the fear of bone loss, translating into motivated and purposeful design work.

• Results-Oriented: A focus on delivering designs that achieve measurable business outcomes, particularly sales and conversion rates.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with marketing teams, understanding campaign goals and providing creative solutions.

• Feedback Exchange: Openness to receiving and providing constructive feedback to improve designs and processes.

• Team Support: A willingness to assist team members and contribute to shared project success.

📝 Enhancement Note: The explicit mention of "humble, hungry, people smart" values is a strong indicator of the desired team culture. For operations roles, this translates to individuals who are collaborative, eager to learn and improve processes, and focused on collective success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: Effectively merging artistic vision with the analytical demands of conversion rate optimization and data-driven marketing.

• Evolving Digital Landscape: Keeping pace with rapid changes in digital marketing trends, platform algorithms, and design best practices.

• Quantifying Design Impact: Clearly demonstrating the ROI of design efforts in a way that resonates with business stakeholders.

• Adapting to Hybrid Work: Successfully maintaining collaboration and productivity in a hybrid work model.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to master advanced features in After Effects or learn new design tools like Figma.

• Conversion Rate Optimization (CRO) Focus: Gaining deeper expertise in designing for conversion through courses, workshops, or on-the-job learning.

• E-commerce Design Strategies: Developing specialized knowledge in designing for online retail environments, particularly platforms like Amazon.

• Understanding Health & Wellness Market: Deepening knowledge of the health supplement industry and its unique marketing challenges.

📝 Enhancement Note: The challenges and growth opportunities are framed around the intersection of creative execution and business impact, which is characteristic of performance-oriented roles within GTM and operations.

💡 Interview Preparation

Strategy Questions:

• Design Philosophy & Impact: "Describe your design process for creating marketing assets that aim to increase conversion rates. Can you walk me through a specific example from your portfolio where your design directly led to measurable sales growth?" (Preparation: Prepare a STAR method response focusing on a project with quantifiable results, highlighting your analytical approach.)

• Brand Alignment & Values: "How do you ensure your designs align with brand guidelines while also pushing creative boundaries? How do your personal values align with AlgaeCal's values of humility, hunger, and people smarts?" (Preparation: Research AlgaeCal's brand and values thoroughly. Prepare specific examples of how you embody these values in a team setting.)

• Problem-Solving & Data Interpretation: "Imagine we need to redesign our Amazon product listing images to boost sales. What would be your approach, and what data points would you look at to inform your decisions?" (Preparation: Think about common e-commerce design challenges and how data informs visual strategy. Discuss A/B testing, competitor analysis, and user feedback.)

Company & Culture Questions:

• "What excites you about AlgaeCal's mission to end the fear of bone loss?" (Preparation: Connect your personal values or interest in health and wellness to the company's mission.)

Portfolio Presentation Strategy:

• Quantifiable Results First: Start each project showcase with the key business outcome.

• Tell a Story: Explain the "why" behind your design choices – the problem, your solution, and the impact.

• Highlight E-commerce & Marketing Savvy: Draw attention to projects that demonstrate your understanding of user funnels, conversion optimization, and digital marketing effectiveness.

• Be Ready for Technical Questions: Discuss your proficiency with specific tools (Adobe Suite, Figma, After Effects) and how you use them to achieve results.

• Showcase Process, Not Just Polish: While polished visuals are important, demonstrating your strategic thinking and problem-solving process is crucial for this role.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just design skill but also business acumen, a data-driven mindset, and alignment with company values – essential traits for operations-focused roles.

📌 Application Steps

To apply for this Intermediate Graphic Designer position:

• Click the "Apply Now" button on the job posting page.

• Prepare a Comprehensive Portfolio: Ensure your portfolio is easily accessible (via link) and clearly demonstrates your ability to drive sales and conversions with quantifiable achievements. Prioritize examples relevant to digital marketing, e-commerce, and direct response design.

• Craft a Tailored Cover Letter: Address all specific questions outlined in the application instructions, providing quantifiable examples of your achievements, detailing how you fit with AlgaeCal's values, and explaining your career motivations.

• Combine Resume and Cover Letter: Upload your resume and cover letter as a single file document as requested.

• Research AlgaeCal: Familiarize yourself with the company's mission, products, and brand messaging to articulate your fit and enthusiasm during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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