In-Home Design Consultant ($150k-250k)

📍 Job Overview

Job Title: In-Home Design Consultant

Company: Express Flooring

Location: Tulsa, OK

Job Type: 1099 – Direct Seller / Contractor

Category: Sales Operations / GTM - Field Sales

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is a specialized field sales position focused on direct-to-consumer in-home consultations and closing sales for flooring solutions.

• It emphasizes a high-performance, commission-driven sales environment with an uncapped earning potential, targeting an average of $150k-$250k annually.

• Success relies on consultative selling techniques, relationship building, and managing a personal sales pipeline to achieve a one-call close.

• The position requires independent work, schedule management, and a strong entrepreneurial mindset to drive revenue growth within an assigned market.

📝 Enhancement Note: While the title is "In-Home Design Consultant," the core responsibilities and compensation structure clearly indicate a sales-focused role, not a pure design or operations role. The "Operations Category" has been adjusted to reflect sales operations and Go-To-Market (GTM) aspects related to field sales execution and revenue generation. The 1099 classification highlights the independent contractor nature of the role.

📈 Primary Responsibilities

• Conduct in-home consultations with prospective clients, understanding their needs, lifestyle, and project goals to propose customized flooring solutions.

• Present curated product selections and design recommendations, educating customers on material benefits, aesthetic options, and suitability for their specific environment.

• Prepare accurate project estimates, including measurements, material costs, and labor, to present a clear and comprehensive proposal.

• Educate clients on available financing options, promotional offers, and value-added services to facilitate decision-making.

• Drive the sales process from initial consultation to a signed agreement, aiming for a one-call close by building trust and effectively addressing customer concerns.

• Collaborate with internal support teams to ensure a seamless transition from the sales agreement to the installation phase, maintaining customer satisfaction.

• Consistently achieve and exceed individual sales targets and revenue goals through effective pipeline management and closing techniques.

• Manage personal schedule, travel routes, and client follow-ups to optimize productivity and maximize appointment conversion rates.

📝 Enhancement Note: The responsibilities are structured to emphasize the sales cycle, customer interaction, and revenue generation aspects crucial for a field sales role. The mention of "partnering with internal teams" hints at a connection to operational support for sales, but the primary focus remains on direct sales execution.

🎓 Skills & Qualifications

Education:

• High school diploma or equivalent required.

• College degree preferred. Experience:

• 2+ years of proven experience in in-home sales, outside sales, or consultative sales roles.

• Demonstrated track record of consistently meeting or exceeding sales goals. Required Skills:

• Consultative Selling: Ability to understand customer needs deeply and tailor solutions accordingly.

• In-Home Sales Expertise: Proficiency in conducting sales presentations and closing deals within a client's home environment.

• Relationship Building: Strong interpersonal skills to establish rapport and trust quickly with homeowners.

• Project Estimation & Quoting: Accuracy in measuring spaces and preparing detailed, competitive sales proposals.

• One-Call Close Proficiency: Confidence and skill in closing sales during the initial customer appointment.

• Sales Pipeline Management: Effective organization and management of leads, appointments, and follow-ups to maximize conversion rates.

• Presentation Skills: Clear, persuasive, and confident delivery of product information, design concepts, and sales proposals.

• Customer Experience Focus: Commitment to delivering an exceptional and seamless customer journey from consultation to post-sale.

• Communication Skills: Excellent verbal and written communication for client interactions and internal coordination.

• Time Management & Scheduling: Ability to independently manage a demanding schedule of appointments across an assigned territory.

• Entrepreneurial Mindset: Proactive, self-motivated approach to driving sales and managing business-like responsibilities.

Preferred Skills:

• Experience in the home improvement or flooring industry.

• Familiarity with CRM systems for lead and opportunity tracking.

• Knowledge of financing options and promotional strategies.

• Ability to lift and move product samples up to 55 lbs.

📝 Enhancement Note: The skills section has been expanded to include specific sales competencies relevant to in-home consultative selling and revenue generation. The "Operations Category" has been translated into sales operations and GTM skills, focusing on how these skills drive business outcomes rather than traditional back-office operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Sales Case Studies: Documented examples of successful sales engagements, highlighting the client's initial need, your proposed solution, the sales process, and the final outcome (e.g., signed agreement, revenue generated).

• Performance Metrics: Evidence of achieving and exceeding sales targets, presented with quantifiable results (e.g., conversion rates, average deal size, year-over-year growth).

• Consultative Process Examples: Demonstrations of how you identify client needs, overcome objections, and tailor product recommendations, possibly through anonymized client interaction summaries.

• Proposal & Estimation Samples: Examples of well-structured sales proposals or project estimates that showcase clarity, accuracy, and persuasive presentation.

Process Documentation:

• Sales Cycle Management: Outline of your personal sales process from lead qualification to closing, including key touchpoints and strategies.

• Client Needs Assessment: Examples of how you gather information and uncover client requirements during consultations.

• Objection Handling Strategies: Documented approaches to addressing common customer concerns and objections effectively.

📝 Enhancement Note: This section reinterprets "Process & Systems" through the lens of a sales role. The emphasis is on demonstrating sales process effectiveness, client engagement strategies, and quantifiable results rather than back-office systems or workflow automation. The "portfolio" here refers to a collection of sales achievements and methodologies.

💵 Compensation & Benefits

Salary Range: $150,000 - $250,000+ USD Annually (Uncapped Commission)

• This is a 1099 independent contractor role with an uncapped commission structure.

• Average earnings for successful consultants are $150,000-$250,000 in the first year.

• Top performers are projected to exceed $300,000+ annually. Benefits:

• Pre-scheduled Appointments: Consistent flow of qualified leads and appointments provided by the company, eliminating cold calling.

• Company-Provided Tools: iPad and measuring tool supplied for client consultations and project assessments.

• Sales Support: Dedicated internal teams to provide support before and after the sale, ensuring a smooth customer experience.

• Marketing Backing: Robust marketing efforts that consistently drive new opportunities for consultants.

• Training & Development: 7-week paid training program, followed by ongoing coaching and sales development support.

• Optional Contractor Benefits Program: Access to a program offering discounts and resources (specifics not detailed).

Working Hours:

• Availability required for evenings and weekends, aligning with customer availability for in-home appointments.

• Expectation to manage schedule independently to accommodate multiple in-home appointments per day within an assigned territory.

• While not a strict 40-hour week, the role demands significant time commitment to achieve high earning potential.

📝 Enhancement Note: The compensation details are crucial for a commission-based role. The "Benefits" are framed to highlight what supports a sales professional's success and efficiency, rather than traditional employee benefits. The salary range is derived directly from the provided text. The working hours are described in terms of customer availability and scheduling independence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail / Home Improvement / Flooring Solutions

Company Size: Express Flooring operates across multiple states, indicating a significant regional or national presence. The company emphasizes rapid expansion, suggesting a dynamic and growth-oriented environment.

Founded: Information not explicitly provided, but the company's established presence and multiple state operations imply a history beyond a startup.

Team Structure:

• Sales Team: Primarily composed of independent "Design Consultants" operating in the field.

• Support Teams: Dedicated internal teams assist with pre-sale lead qualification, post-sale logistics, and installation coordination, forming a crucial support network for the sales force.

• Reporting: Consultants likely report to a Sales Manager or Regional Sales Director, focusing on performance metrics and sales targets.

• Cross-functional Collaboration: Consultants will interact with marketing (for lead generation), operations/logistics (for scheduling and fulfillment), and installation teams to ensure a cohesive customer experience.

Methodology:

• Data-Driven Marketing: The company invests in marketing to generate pre-qualified leads, indicating a data-informed approach to customer acquisition.

• Standardized Sales Process: A structured training program and provided tools suggest a standardized approach to sales consultations and closing, ensuring consistency across the sales team.

• Customer-Centric Approach: Emphasis on delivering an exceptional customer experience from consultation through installation is a core operational and sales philosophy.

Company Website: http://www.expressflooring.com/

Company Slogan: (Not explicitly provided)

📝 Enhancement Note: The company context is inferred from the job description, emphasizing its operational model for sales, its market position, and its commitment to growth and customer service. The "Methodology" section highlights how the company's operational approach supports its sales strategy.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry to mid-level position within a direct sales career path. It is ideal for individuals who excel in independent sales environments and are driven by performance-based compensation.

Reporting Structure: Field-based Design Consultants typically report to a Sales Manager or Field Sales Director. This structure focuses on performance tracking, coaching, and territory management.

Operations Impact: The primary impact of this role is direct revenue generation. By closing sales, these consultants contribute directly to the company's top-line growth, market share, and overall financial success. Their ability to manage the sales cycle efficiently also impacts operational efficiency in terms of lead conversion and customer satisfaction post-sale.

Growth Opportunities:

• Advancement to Senior Consultant: Progression to a senior consultant role, often involving mentoring newer team members or handling more complex sales territories.

• Sales Leadership: Potential to move into Sales Management roles, overseeing a team of Design Consultants, managing regional performance, and developing sales strategies.

• Specialization: Opportunities to specialize in specific product lines or customer segments (e.g., commercial clients) for increased expertise and earning potential.

• Continuous Development: Ongoing coaching, training programs, and access to sales development resources to refine skills and adapt to market changes.

📝 Enhancement Note: The career analysis focuses on the sales career trajectory within a company like Express Flooring. The "Operations Impact" highlights how a sales role contributes to broader business operations and revenue goals, while "Growth Opportunities" are framed within a sales career path.

🌐 Work Environment

Office Type: This is a field-based, in-home sales role, meaning the primary "office" is the customer's residence. The company provides support through potentially regional offices or remote management.

Office Location(s): The role is based in Tulsa, OK, requiring travel throughout an assigned market area within or around Tulsa.

Workspace Context:

• Mobile Workspace: Consultants operate primarily from their vehicles, carrying product samples and using company-provided tools (iPad, measuring device).

• Customer Homes: The environment is varied, requiring adaptability to different home settings and client personalities.

• Independent Operation: High degree of autonomy in managing daily schedules, routes, and client interactions.

• Support Network: Access to remote support from internal teams for administrative, technical, and customer service needs.

Work Schedule:

• Flexible schedule with a strong emphasis on evenings and weekends to accommodate customer availability.

• Requires significant daily travel within an assigned territory to conduct multiple in-home appointments.

• While performance-driven, the role necessitates a disciplined approach to time management to ensure consistent client engagement and sales opportunities.

📝 Enhancement Note: The work environment is characterized by its mobile and customer-facing nature. The description emphasizes the autonomy and flexibility inherent in a field sales role, balanced with the need for structured work habits and availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess relevant sales experience and qualifications.

• Phone/Video Interview: An initial conversation with a recruiter or hiring manager to discuss your sales background, motivation, and fit for a commission-based, in-home sales role. Be prepared to articulate your sales philosophy and experience with consultative selling.

• In-Person Interview/Assessment: This may involve a more in-depth discussion, potentially a role-play scenario simulating an in-home consultation, or a presentation of your sales approach. Expect questions about your ability to handle objections and close deals.

• Field Ride-Along (Potentially): An opportunity to observe or participate in a live sales appointment with an experienced consultant.

• Final Interview: With Sales Leadership to discuss compensation expectations, territory, and overall fit.

Portfolio Review Tips:

• Quantify Achievements: For your portfolio, focus on quantifiable results. Instead of "closed sales," state "Closed an average of X deals per week, exceeding target by Y%," or "Achieved $Z in annual sales revenue."

• Showcase Sales Process: Prepare to walk through your typical sales process, from lead generation (or how you utilize company-provided leads) to closing. Highlight your strategies for needs assessment, product recommendation, and objection handling.

• Case Study Presentation: Select 1-2 strong examples of successful sales engagements. Detail the client's challenge, your solution, key negotiation points, and the ultimate outcome. Focus on how you added value and drove revenue.

• Adaptability: Be ready to discuss how you adapt your approach based on different customer personalities and home environments.

Challenge Preparation:

• Sales Scenario Role-Play: Practice common sales scenarios, including initial introductions, needs discovery, product presentation, objection handling (e.g., price, timing, alternatives), and closing techniques.

• Objection Handling Practice: Prepare concise, confident responses to typical objections related to flooring sales (e.g., "I need to think about it," "Your competitor is cheaper," "My spouse needs to approve").

• Value Proposition Articulation: Be ready to clearly articulate the value proposition of Express Flooring and your services as a Design Consultant, focusing on customer benefits and ROI.

📝 Enhancement Note: The interview process is tailored to a sales role, emphasizing practical skills, performance metrics, and the ability to close. Portfolio advice focuses on demonstrating sales success and process, not traditional operations documentation.

🛠 Tools & Technology Stack

Primary Tools:

• Company-Provided iPad: Used for presentations, product catalogs, quoting tools, and potentially CRM access. Proficiency in tablet-based applications is essential.

• Measuring Tools: Standardized measuring devices for accurate site assessments.

• CRM System (Likely): While not explicitly named, a CRM is highly probable for managing leads, tracking opportunities, scheduling appointments, and logging sales activities. Candidates should be comfortable learning and utilizing a new CRM.

Analytics & Reporting:

• Sales Performance Dashboards: Consultants will likely access dashboards or reports to track their individual sales performance against targets.

• Lead Management Systems: Tools used by the company to assign and track incoming leads.

CRM & Automation:

• CRM Software: Expected to be used for lead management, customer data, opportunity tracking, and sales forecasting. Familiarity with cloud-based CRM solutions is beneficial.

• Quoting Software: Potentially integrated into the CRM or a separate application for generating sales proposals and estimates efficiently.

📝 Enhancement Note: The technology stack for this role is focused on sales enablement tools. Emphasis is placed on the company-provided iPad and the likely use of a CRM for managing sales activities and customer data.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on achieving and exceeding sales targets is paramount.

• Customer-Centricity: Prioritizing customer satisfaction and delivering an exceptional experience throughout the sales process.

• Integrity & Trust: Building rapport and trust with homeowners is key to securing sales.

• Efficiency & Productivity: Managing time effectively to maximize appointments and closing opportunities.

• Teamwork: Collaborating with internal support teams to ensure a seamless customer journey.

• Entrepreneurial Spirit: Encouraging independent work, self-motivation, and proactive problem-solving.

Collaboration Style:

• Field-to-Support: Consultants work independently in the field but rely on seamless communication and collaboration with internal marketing, sales support, and operations teams for lead generation, administrative tasks, and installation coordination.

• Feedback Loop: Openness to feedback from sales leadership and the ability to adapt strategies based on performance metrics and market insights.

• Knowledge Sharing: While independent, sharing successful sales strategies or client insights within the sales team can be encouraged.

📝 Enhancement Note: The team culture and values are interpreted through the lens of a commission-driven, field sales environment. Emphasis is placed on performance, customer focus, and the collaborative relationship between field sales and internal support functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Commission-Based Income: The primary challenge is the reliance on commissions, requiring consistent high performance to achieve desired income levels.

• One-Call Close Pressure: The expectation of closing sales on the first visit can be challenging and requires strong closing skills and confidence.

• Territory Management: Effectively managing time, travel, and client scheduling across an assigned geographic area.

• Customer Objections: Navigating diverse customer concerns, price sensitivities, and decision-making processes.

• Market Competition: Competing with other flooring providers in the market.

• Independent Work: Requires high self-discipline, motivation, and the ability to work without direct, constant supervision.

Learning & Development Opportunities:

• Sales Training: Comprehensive 7-week paid training program covering product knowledge, sales techniques, and company processes.

• Ongoing Coaching: Continuous support from sales leadership to refine skills, improve performance, and overcome challenges.

• Product Knowledge Expansion: Deepening understanding of various flooring materials, installation techniques, and design trends.

• Sales Skill Enhancement: Opportunities to improve negotiation, objection handling, and closing techniques.

• Potential for Leadership: Clear pathways for career advancement into sales management roles for high-performing individuals.

📝 Enhancement Note: Challenges are framed around the realities of a commission-based, high-performance sales role. Growth opportunities focus on skill development and career progression within a sales framework.

💡 Interview Preparation

Strategy Questions:

• Sales Philosophy & Motivation: Be prepared to articulate your sales philosophy, what drives you in a commission-based role, and why you are suited for in-home consultative selling.

• Closing Techniques: Discuss your experience with closing strategies, particularly in a one-call close environment. How do you build urgency and confidence to secure a signature?

• Handling Objections: Prepare specific, role-played examples of how you would handle common objections related to flooring sales (e.g., price, quality comparisons, need for external approval).

• Needs Discovery: Detail your process for uncovering customer needs, pain points, and decision-making criteria during a consultation.

Company & Culture Questions:

• Why Express Flooring?: Research the company's values, products, and market position. Explain why you are a good fit for their culture and mission.

• Teamwork & Support: Discuss how you collaborate with internal teams (e.g., support staff, installers) to ensure customer satisfaction, given this is a field sales role.

• Performance Metrics: Be ready to discuss your past sales performance in quantifiable terms (e.g., average deal size, close rate, revenue generated).

Portfolio Presentation Strategy:

• Quantifiable Success Stories: Select 1-2 compelling sales scenarios where you significantly exceeded goals or solved a complex customer need. Use numbers to demonstrate impact.

• Process Walkthrough: Clearly explain your approach to a typical in-home sales consultation, from initial greeting to final close. Highlight key decision points and your strategies.

• Visual Aids (If Applicable): If you have any anonymized visual examples of proposals or presentations, be prepared to share them to illustrate your style and thoroughness.

• Focus on Value: Emphasize how you deliver value to both the customer and the company, not just transactional sales.

📝 Enhancement Note: Interview preparation advice is tailored to a sales role, focusing on demonstrating sales acumen, customer engagement skills, and the ability to perform in a commission-driven environment.

📌 Application Steps

To apply for this In-Home Design Consultant position:

• Submit your application through the provided link on the Express Flooring careers page.

• Resume Optimization: Tailor your resume to highlight quantifiable sales achievements, experience in client-facing roles, and any success in consultative selling or in-home sales environments. Use keywords such as "sales consultant," "in-home sales," "revenue generation," "closing," and "customer acquisition."

• Portfolio Preparation: If requested or if you have a sales portfolio, prepare concise case studies showcasing your ability to close deals, manage client relationships, and exceed sales targets. Focus on quantifiable results and your sales process.

• Interview Practice: Rehearse answers to common sales interview questions, focusing on your ability to handle objections, build rapport, and close deals. Practice articulating your sales philosophy and your understanding of the customer journey.

• Company Research: Thoroughly research Express Flooring, their products, their market presence, and their customer reviews to demonstrate genuine interest and to tailor your responses to their specific business needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.