Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer

Company: Ashley Digital

Location: Remote (USA)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-09-21

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for driving customer acquisition and engagement through visually compelling, performance-optimized digital creative assets.

• You will be instrumental in executing rapid creative iterations and A/B testing strategies to enhance campaign effectiveness and ROI.

• The position requires a deep understanding of digital advertising platforms and the ability to translate data-driven insights into actionable design improvements.

• This is a remote-first opportunity within a dynamic e-commerce environment, demanding agility, collaboration, and a proactive approach to design challenges.

📝 Enhancement Note: While the title is "Growth Marketing Designer," the core responsibilities and required skills strongly align with a specialized role within marketing operations, focusing on the creative execution and optimization side of Go-To-Market (GTM) strategies. The emphasis on performance metrics, A/B testing, and collaboration with growth platform leads indicates a deep integration with operational marketing workflows.

📈 Primary Responsibilities

• Develop and execute high-impact creative assets for performance marketing campaigns across paid social (Meta, TikTok), YouTube, demand generation, email marketing, and Connected TV (CTV) platforms.

• Collaborate closely with Growth Platform Leads and Marketing Directors to understand campaign objectives, target audiences, and performance benchmarks.

• Conceptualize, design, and iterate on visual content, including social media video ads, image-based ads, and YouTube/CTV assets, ensuring brand consistency and driving optimal engagement.

• Partner with the growth team to conduct rapid creative testing and optimization cycles, leveraging performance data (e.g., CTR, hook rate) to inform design decisions and improve conversion rates.

• Maintain a strong understanding of current digital advertising trends, competitor creative strategies, and emerging best practices to keep Ashley Digital's creative approach fresh and effective.

• Translate social media reporting and analytics into clear, actionable design insights and recommendations for continuous improvement.

• Manage a daily and weekly workflow of creative requests, ensuring timely delivery of assets while maintaining high standards of quality and performance.

• Contribute to brainstorming sessions for new campaign ideas and creative concepts, pushing visual boundaries to achieve aggressive growth marketing objectives within a fast-paced e-commerce setting.

📝 Enhancement Note: The responsibilities highlight a direct link to GTM operations, emphasizing the designer's role in supporting and executing marketing strategies that drive measurable growth. The focus on rapid iteration and data-driven design is a hallmark of effective marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2–5 years of dedicated design experience in a similar role, with a demonstrable portfolio showcasing performance-driven creative for digital advertising campaigns.

Required Skills:

• Design Software Proficiency: Thorough knowledge and hands-on experience with the Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma for collaborative design workflows.

• Video Production & Editing: Proven video editing experience, including the creation of short-form content, utilizing tools such as Premiere, CapCut, or AI-driven creative tools like Firefly.

• Digital Advertising Platform Familiarity: Understanding of key ad platforms, including Meta Ads Manager, TikTok Ads, and Google Ads, to design assets optimized for these environments.

• Performance Metrics & A/B Testing: Experience in measuring key performance metrics (e.g., CTR, hook rate) and conducting structured A/B testing cadences to optimize creative effectiveness.

• Data Interpretation: Ability to analyze social media reporting and analytics, translating data into clear visual stories and actionable design insights.

• Agile Environment Adaptability: Comfort and proven ability to thrive in a fast-paced, test-and-learn e-commerce environment with evolving priorities.

• Communication & Collaboration: Excellent verbal and written communication skills, with a strong ability to collaborate effectively with cross-functional teams, including marketing directors, platform leads, and fellow designers.

• Time Management: Exceptional organizational and time management skills to handle multiple projects and deadlines efficiently.

Preferred Skills:

• Experience with additional design or motion graphics software.

• Familiarity with project management tools (e.g., Asana, Jira).

• Basic understanding of UX/UI principles as they apply to ad creative.

• Experience in the home furnishings or e-commerce retail sector.

📝 Enhancement Note: The emphasis on performance metrics, A/B testing, and familiarity with ad platforms elevates this role beyond a traditional graphic designer, positioning it as a critical component of marketing operations focused on driving measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Creative: A strong portfolio is mandatory, showcasing a minimum of 3-5 case studies or examples of digital creative assets (video ads, image ads, social media content) that directly contributed to measurable campaign performance (e.g., increased CTR, conversion rates, engagement).

• Platform Optimization: Demonstrations of how designs were tailored and optimized for specific digital advertising platforms (e.g., Meta Ads, YouTube Ads, TikTok Ads).

• Iterative Design Process: Examples or descriptions of how you've iterated on creative based on performance data or A/B test results.

• Brand Consistency: Evidence of maintaining brand guidelines while pushing creative boundaries for performance objectives.

• Video Asset Examples: Inclusion of short-form video ad examples, showcasing editing skills and ability to create engaging narratives within limited timeframes.

Process Documentation:

• Workflow Design: Ability to articulate your personal workflow for managing creative requests, from brief to final delivery, including client communication and revision processes.

• Testing & Optimization: Clear articulation of how you approach A/B testing for creative elements and how you use performance data to refine designs.

• Tool Integration: Understanding of how design tools integrate with ad platforms and analytics dashboards for efficient campaign management and reporting.

📝 Enhancement Note: For a Growth Marketing Designer role, the portfolio is paramount. It serves as a direct indicator of their ability to contribute to operational marketing goals by producing effective, data-informed creative. The emphasis on performance metrics and iterative design is a key differentiator for operations-minded candidates.

💵 Compensation & Benefits

Salary Range: $32.00 - $40.00 per hour.

Explanation of Range: This hourly range is based on industry benchmarks for Growth Marketing Designers with 2-5 years of experience in remote US-based roles. Factors considered include the demand for specialized digital creative skills, the fast-paced e-commerce environment, and the specific tools and platforms proficiency required. Ashley Digital's compensation structure aims to be competitive within the current market for talent in this specialized operational marketing function.

Benefits:

• Comprehensive Health Coverage: Health, Vision, and Dental Insurance plans.

• Financial Wellness: Health Savings Account (HSA) with company contributions and a 401K plan with a company match component.

• Work-Life Balance: Generous Paid Time Off (PTO) and a dedicated Work-From-Home (WFH) office stipend.

• Technology Support: Cell phone and internet stipend to ensure seamless remote work.

• Employee Perks: A FREE MATTRESS and an attractive Friends and Family discount.

• Wellness Initiatives: Access to various wellness benefits.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week. Flexibility may be offered, but consistent availability for campaign execution, collaboration, and timely asset delivery is crucial, especially given the remote nature of the role.

📝 Enhancement Note: The provided salary range is explicitly stated as hourly, which is common for some design roles. The inclusion of a WFH stipend and cell phone/internet stipend directly supports the remote work arrangement, a key operational consideration. The explicit mention of discretionary bonuses or commission payments suggests a performance-driven compensation structure, aligning with growth marketing objectives.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Home Furnishings, Retail Technology. Ashley Digital operates as the e-commerce engine for Ashley Furniture Industries, a global leader in home furnishings. This positions them at the intersection of traditional retail strength and digital innovation, creating a unique market dynamic.

Company Size: Ashley Furniture Industries is a large, established global manufacturer and retailer. Ashley Digital, as its e-commerce arm, likely operates with the agility of a tech startup but benefits from the stability and resources of a major corporation. This dual nature implies a culture that values both rapid execution and robust operational processes.

Founded: Ashley Furniture Industries was founded in 1945. Ashley Digital's establishment signifies a strategic move into the digital space, representing a significant transformation for a long-standing industry player. This history suggests a company that understands long-term market trends and is willing to invest in future growth.

Team Structure:

• Reporting: The Growth Marketing Designer reports to the Senior Designer, Growth Marketing.

• Collaboration: Close partnerships are expected with Growth Platform Leads, Marketing Directors, and other designers within the in-house creative team. This indicates a highly collaborative and cross-functional operational structure.

• Specialization: The creative team is likely specialized, with distinct roles for performance marketing creative, brand creative, and potentially other areas, all working under a unified GTM strategy.

Methodology:

• Data-Driven Design: A core methodology is the use of data science and performance marketing analytics to inform creative decisions and optimize campaign performance.

• Agile Creative Development: The team embraces rapid iteration and continuous testing (A/B testing) to quickly adapt to market feedback and maximize ROI.

• Brand Integration: A key operational challenge is balancing the distinct aesthetic requirements of performance marketing with the overarching brand identity of Ashley Furniture.

Company Website: https://www.residenthome.com/ (Note: The provided text mentions Ashley Digital and Ashley Furniture Industries, but the linked website is Resident Home, which is also part of the Ashley Digital ecosystem. It's important for candidates to understand this relationship).

📝 Enhancement Note: The company context highlights the unique position of Ashley Digital as a large, established company undergoing digital transformation. This implies a need for operational efficiency, data-driven decision-making, and a balance between established brand identity and agile e-commerce growth strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level contributor within the marketing operations and creative function. It requires a solid foundation of technical design skills combined with a strategic understanding of performance marketing principles and data analysis. The focus is on execution and optimization within defined growth strategies.

Reporting Structure: Reporting to a Senior Designer, Growth Marketing, provides a clear line of mentorship and oversight. This structure allows for skill development under experienced leadership while contributing directly to tactical campaign execution. The role interacts heavily with Growth Platform Leads, indicating a strong integration into the operational marketing team.

Operations Impact: The Growth Marketing Designer directly impacts the company's revenue by creating visually compelling assets that drive customer acquisition, engagement, and conversion through performance marketing channels. Their work is crucial for optimizing marketing spend by improving key metrics like Click-Through Rates (CTR) and hook rates, thereby maximizing Return on Investment (ROI) for advertising budgets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific channels (e.g., CTV, short-form video) or gain advanced proficiency in video editing and AI creative tools.

• Strategic Contribution: Progress to a Senior Growth Marketing Designer role, taking on more complex projects, leading creative strategy for specific campaigns, and mentoring junior designers.

• Cross-Functional Movement: Develop a broader understanding of marketing operations and GTM strategy, potentially leading to roles in campaign management, performance marketing analysis, or creative strategy leadership.

• Industry Insight: Gain invaluable experience in a high-growth e-commerce environment within a major retail brand, enhancing marketability for future roles in digital marketing and creative operations.

📝 Enhancement Note: The growth path emphasizes not just creative development but also the operational aspects of marketing, such as data analysis, A/B testing, and strategic campaign support, which are key for career progression in operations-focused roles.

🌐 Work Environment

Office Type: This is a fully remote position, operating under a "remote-first" company culture. This means that remote work is the standard, and policies are designed to support a distributed workforce.

Office Location(s): While the role is remote within the USA, Ashley Digital has physical offices in Tampa, FL, New York City, London, and Tel Aviv. This indicates a global presence and a potential for hybrid or in-office work in the future if relocation is desired and approved.

Workspace Context:

• Flexibility: The remote-first approach offers significant flexibility in daily work location and schedule, allowing designers to create their optimal work environment.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma) and video editing tools is expected. Collaboration will heavily rely on digital communication and project management platforms.

• Team Interaction: While remote, the role requires active engagement with team members through virtual meetings, chat platforms, and collaborative design tools to ensure seamless workflow and idea exchange. The focus is on asynchronous and synchronous communication to maintain team cohesion and project momentum.

Work Schedule: While the core expectation is around 40 hours per week, the remote-first environment likely allows for some flexibility in scheduling to accommodate personal needs, provided that work is completed efficiently and collaboration with teams in different time zones is managed effectively. Responsiveness during core business hours for the US market is generally expected.

📝 Enhancement Note: The "remote-first" aspect is a critical operational characteristic, requiring strong self-management, digital communication skills, and adaptability to virtual collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output. Be prepared to highlight performance-driven work.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio with the Senior Designer, Growth Marketing, and potentially a Growth Platform Lead. Expect to discuss your creative process, design rationale, and how you've used data to inform your work. This is where your operational understanding of design for performance will be evaluated.

• Technical/Creative Challenge: You may be asked to complete a small design exercise or a case study presentation focusing on a specific growth marketing scenario. This assesses your ability to apply your skills to real-world problems within a limited timeframe.

• Team/Manager Interviews: Interviews with marketing leadership and potentially other team members to assess cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Quantify Impact: For each piece in your portfolio, clearly state the objective, your role, the platform, and the quantifiable results (e.g., "Increased CTR by 15%," "Achieved a hook rate of X%").

• Showcase Process: Briefly explain your design process, especially how you incorporated feedback, iterated based on data, and optimized for performance.

• Highlight Tool Proficiency: Be ready to discuss your experience with specific tools like Adobe Creative Suite, Figma, and video editing software.

• Tailor to Growth: Emphasize work that demonstrates an understanding of conversion funnels, A/B testing, and performance marketing objectives.

• Video Examples: Ensure your video editing skills are showcased, particularly for short-form ad content.

Challenge Preparation:

• Understand the Goal: For any creative challenge, first clarify the objective, target audience, and key performance indicators (KPIs).

• Focus on Speed & Iteration: Be prepared to work quickly and demonstrate how you would iterate on initial concepts based on hypothetical data or feedback.

• Articulate Strategy: Be ready to explain the strategic thinking behind your design choices, linking them back to business goals and performance metrics.

📝 Enhancement Note: The interview process for this role heavily emphasizes the practical application of design skills within a performance marketing context, aligning with operational objectives. A strong portfolio that quantifies results is critical.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop (image manipulation, ad creation), Illustrator (vector graphics, logos), After Effects (motion graphics, video animation).

• Figma: Collaborative design, prototyping, and UI design for digital assets.

Video Editing & Production:

• Premiere Pro: Professional video editing.

• CapCut: Popular for quick, short-form video editing, often used for social media.

• AI Creative Tools (e.g., Firefly): Emerging tools for generating or enhancing visual assets.

Advertising & Analytics Platforms:

• Meta Ads Manager: For creating and managing Facebook and Instagram ad campaigns.

• TikTok Ads: For managing advertising campaigns on the TikTok platform.

• Google Ads: For advertising on Google Search, Display Network, and YouTube.

• Social Media Reporting & Analytics Tools: For tracking campaign performance, user engagement, and identifying trends.

Collaboration & Project Management:

• Communication Platforms: Likely Slack, Microsoft Teams, or similar for daily team communication.

• Project Management Software: Potentially Asana, Jira, Trello, or similar for task tracking and workflow management.

📝 Enhancement Note: Proficiency in these tools is non-negotiable for this role. The ability to leverage these technologies efficiently is a core operational requirement for executing and optimizing digital marketing campaigns.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results through creative execution and continuous optimization. Designs are valued for their ability to drive engagement and conversions.

• Data-Informed: Decisions are guided by data analytics and performance metrics. Designers are expected to understand how their work impacts KPIs and to use insights to improve future creative.

• Agile & Iterative: The team embraces a fast-paced, test-and-learn approach. Comfort with rapid iteration, quick turnarounds, and adapting to new information is crucial.

• Collaborative & Communicative: Open communication and strong teamwork are essential, especially in a remote setting. Designers are expected to work effectively with marketing leads, platform specialists, and other creatives.

• Brand Stewardship: While pushing creative boundaries for performance, there's an underlying value in maintaining brand consistency and integrity across all visual communications.

Collaboration Style:

• Cross-functional Integration: The role is deeply integrated with marketing teams, requiring close collaboration with Growth Platform Leads and Marketing Directors to align creative efforts with campaign strategies and objectives.

• Feedback-Rich Environment: Expect a culture where feedback is regularly exchanged, both for creative assets and for process improvements. Constructive criticism is a tool for growth.

• Knowledge Sharing: The team likely fosters an environment where best practices, trend insights, and learnings from A/B tests are shared to elevate the collective performance of the marketing and creative functions.

📝 Enhancement Note: The culture values a blend of creative talent and operational discipline, where artistic output is directly tied to business objectives and measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high volumes of creative assets quickly for rapid testing while maintaining brand integrity and a high standard of design quality.

• Data Interpretation Complexity: Effectively translating diverse performance data (CTR, hook rates, conversion rates across multiple platforms) into actionable design improvements.

• Staying Ahead of Trends: The digital advertising landscape evolves rapidly; consistently adapting creative strategies to new platform features, algorithm changes, and emerging consumer behaviors is a continuous challenge.

• Remote Collaboration Dynamics: Maintaining strong communication, collaboration, and team cohesion in a fully remote environment requires proactive effort and effective use of digital tools.

Learning & Development Opportunities:

• Advanced Performance Creative: Opportunities to specialize in creating highly optimized creative for specific channels like CTV or emerging social platforms.

• Data Analytics & A/B Testing Mastery: Develop deeper skills in analyzing campaign data, designing robust A/B tests, and understanding statistical significance in creative performance.

• Motion Graphics & Video Production: Enhance skills in advanced video editing, animation, and potentially 3D rendering for more sophisticated ad formats.

• Cross-functional Exposure: Gain insights into broader marketing operations, campaign strategy, and GTM planning through close collaboration with platform leads and marketing directors.

📝 Enhancement Note: This role offers a unique opportunity to grow at the intersection of creative design and operational marketing analytics, a highly sought-after skill set in the current GTM landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a video ad for a performance marketing campaign, from brief to final asset. How do you incorporate performance data into your design decisions?" (Focus on workflow, data integration, and optimization).

• "Walk me through a time you used A/B testing results to significantly improve the performance of a creative asset. What did you learn, and how did you apply it?" (Prepare a specific case study with quantifiable results).

• "How do you balance maintaining brand consistency with the need to create attention-grabbing, high-performance creative for platforms like TikTok or YouTube?" (Discuss strategies for brand adaptation vs. performance optimization). Company & Culture Questions:

• "What do you know about Ashley Digital and Ashley Furniture Industries' position in the e-commerce and home furnishings market? How do you see your role contributing to that?" (Research company history, market presence, and digital transformation efforts).

• "How do you approach collaboration in a remote-first environment, especially when working with teams in different time zones or departments with different priorities?" (Highlight communication skills, proactivity, and tool usage).

• "Ashley Digital values data-driven decision-making. How do you see design contributing to measurable business outcomes like customer acquisition and ROI?" (Connect creative impact to business objectives). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate: the objective, your specific contribution, the tools used, the design rationale, and the measurable results.

• Quantify Everything Possible: Use numbers (percentages, absolute values) to demonstrate the impact of your work. If exact numbers aren't available, use directional indicators (e.g., "significantly improved engagement").

• Highlight Iteration: Show examples of how you iterated on designs based on feedback or performance data. This demonstrates a growth mindset and an understanding of optimization.

• Focus on Performance: Emphasize assets specifically created for performance marketing and explain how they were optimized for conversion and engagement.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage, and how you would approach similar challenges in the future.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also a strategic, data-informed, and results-oriented approach to creative execution—key attributes for success in operations-aligned roles.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided link on greenhouse.io.

• Portfolio Customization: Curate your portfolio to prominently feature at least 3-5 examples of performance-driven digital creative assets (video ads, image ads, social media content) with clear, quantifiable results (e.g., increased CTR, conversion rates). Tailor the selection to showcase experience with platforms like Meta Ads, TikTok Ads, and YouTube.

• Resume Optimization: Update your resume to highlight your 2-5 years of relevant experience, emphasizing proficiency in Adobe Creative Suite, Figma, video editing tools, and familiarity with ad platforms. Quantify achievements wherever possible, linking your design contributions to marketing campaign success.

• Prepare for a Portfolio Walkthrough: Be ready to articulate your design process, rationale behind creative choices, and how you use data and A/B testing to optimize creative performance during interviews. Practice presenting your case studies concisely and impactfully.

• Company Research: Familiarize yourself with Ashley Digital, Ashley Furniture Industries, and Resident Home. Understand their market position, brand identity, and the significance of their e-commerce transformation. Prepare to discuss how your creative skills align with their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.