Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gabriella White

Location: Pelham, AL, US

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-09-21

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual storytelling for Gabriella White's family of brands (Gabby and Summer Classics) through innovative brand concept development and execution.

• Drive brand consistency and innovation by leading creative audits and upholding established graphic and brand standards across all marketing collateral.

• Manage end-to-end catalog production, from content gathering and budget adherence to on-site press checks, ensuring timely and high-quality deliverables.

• Support a wide range of design needs, including advertising, web design, collateral, and campaign materials for Retail, Wholesale, and Contract sectors.

• Collaborate closely with the brand and marketing teams to align creative output with the departmental marketing calendar and project management workflows.

📝 Enhancement Note: This role is critical for maintaining and evolving the visual identity of Gabriella White's brands. The graphic designer will act as a key custodian of brand equity, translating strategic marketing objectives into compelling visual narratives. The emphasis on "brand innovation" and "unified company voice" suggests a role that goes beyond execution to strategic creative input.

📈 Primary Responsibilities

• Develop and present innovative brand concepts for marketing campaigns, defining artistic direction and articulating the creative vision to stakeholders.

• Conduct creative audits to identify opportunities for brand innovation and ensure a cohesive company voice across all platforms.

• Oversee the planning and production of company catalogs, meticulously gathering content, managing budgets, and ensuring adherence to project timelines.

• Prepare and execute creative materials for distribution at industry trade shows and markets, ensuring maximum impact and brand representation.

• Provide comprehensive graphic design support for advertising initiatives, web design projects, catalog layouts, collateral creation, and broader campaign efforts across Retail, Wholesale, and Contract divisions.

• Partner with brand team members to ensure all creative execution aligns with the departmental marketing calendar and leverages project management tools for efficient workflow.

• Produce high-quality design assets that directly contribute to achieving shared marketing and brand department goals.

• Evaluate the effectiveness of implemented marketing strategies and creative executions against defined objectives, providing insights for optimization.

• Uphold and enforce Gabriella White's graphic and brand standards for both Gabby and Summer Classics brands, actively collaborating with the brand team on emerging design opportunities.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking and meticulous execution. The emphasis on "gathering materials and content" and "on-site press checks" indicates a hands-on approach to production, requiring strong organizational and project management skills in addition to design expertise.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Graphic Design, Fine Arts, or a closely related field.

Experience: A minimum of five to ten years of progressive experience in graphic design, with a strong focus on brand development and marketing collateral production.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven experience in developing and pitching new brand concepts and articulating creative visions.

• Demonstrated ability to manage the full catalog print process, including design, content coordination, budget management, and on-site press checks.

• Strong graphic design layout skills with an exceptional eye for detail, accuracy, and aesthetic quality.

• Expertise in upholding and enforcing brand standards to ensure visual consistency across multiple brands and platforms.

• Proficiency with design and collaboration tools such as Canva, Miro, and Shopify.

• Familiarity with project management software, specifically Notion, for workflow tracking and team coordination.

• Deep understanding of luxury brands and current design trends within the furniture and home décor industry.

• Excellent time management and organizational skills, with the proven ability to work independently and make sound decisions. Preferred Skills:

• Experience working with other luxury brands, particularly in the furniture or home décor sector.

• Familiarity with web design principles and digital asset management best practices.

• Experience in preparing creative materials for trade shows and industry markets.

• Ability to contribute to strategic marketing discussions and provide creative input on campaign effectiveness.

📝 Enhancement Note: The requirement for "five or more years of experience in Adobe Creative Suite" and "extensive knowledge of luxury brands and design trends" suggests a mid-to-senior level designer. The inclusion of Canva, Miro, Shopify, and Notion indicates a modern, collaborative design environment that values versatility and efficient workflow management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-10 diverse projects that demonstrate expertise in brand concept development, marketing campaign design, and print collateral creation.

• Specific examples of catalog design and production, highlighting layout, content integration, and overall aesthetic appeal.

• Visual evidence of successful brand identity implementation across various media (print, digital, web).

• Case studies or project descriptions detailing your role, the design process, challenges overcome, and the impact of your work on brand awareness or campaign objectives.

• Projects that showcase proficiency with Adobe Creative Suite and other relevant design tools. Process Documentation:

• Demonstrations of how you manage design projects from concept to completion, including workflow diagrams or project timelines.

• Examples of how you gather and organize content and assets for large-scale projects like catalogs.

• Evidence of process improvement in design workflows or asset management.

• Documentation of how you ensure brand standard compliance and quality control throughout the design lifecycle.

📝 Enhancement Note: Given the emphasis on catalog production and brand standards, the portfolio should clearly articulate the candidate's process for managing complex projects, ensuring brand consistency, and delivering high-quality print and digital assets. The inclusion of Notion suggests a need for candidates to demonstrate familiarity with digital project management tools in their portfolio presentation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers in Pelham, AL, and considering the company's focus on luxury brands, an estimated annual salary range is $60,000 - $85,000. This estimate accounts for the required 5-10 years of experience, specialized skills in Adobe Creative Suite, and the responsibilities associated with managing brand identity and catalog production for a well-established company.

Benefits:

• Comprehensive health, dental, and vision insurance plans designed to support employee well-being.

• 401(k) retirement savings plan, including a company match after 12 months of employment, aiding in long-term financial planning.

• Generous paid time off, encompassing sick leave, vacation days, holiday observance, and parental leave, promoting work-life balance.

• Employee Assistance Program (EAP) providing confidential support for mental, emotional, and personal well-being challenges.

• Significant Employee Product Purchase discount, offering substantial savings on Gabriella White's luxury furniture and accessories.

Working Hours: This is a full-time, on-site position with standard working hours typically around 40 hours per week. The role requires flexibility to meet project deadlines, which may occasionally involve working beyond standard hours.

📝 Enhancement Note: The salary range is an estimation based on general market data for a Graphic Designer role with 5-10 years of experience in the specified location and industry. Actual compensation will depend on the candidate's specific qualifications, experience, and the company's internal compensation structure. The benefits listed are directly from the job description and are presented to highlight the total compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Furniture), Retail, Wholesale. Gabriella White operates as a premier innovator, manufacturer, and retailer of luxury furniture and accessories through its family of brands, Gabby and Summer Classics. The company is a significant player in the high-end home furnishings market, known for its outdoor living and transitional, eclectic furniture.

Company Size: While not explicitly stated, the mention of a "family of brands" and "family-owned and operated since 1987" suggests a mid-sized to large enterprise with established operations and a stable workforce. This size often allows for both structured processes and a close-knit, family-oriented culture.

Founded: 1987. This long history indicates stability, deep industry knowledge, and a strong foundation built on decades of experience in the furniture and design sector.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Brand Department, potentially working within a creative team.

• Collaboration is expected with various internal departments, including Retail, Wholesale, and Contract sales teams, as well as other brand team members.

• The reporting structure is not detailed, but the role involves pitching concepts and supporting departmental goals, suggesting a position that contributes significantly to strategic creative initiatives. Methodology:

• Brand Innovation: The company emphasizes developing bold new brand concepts and continuous creative improvement through audits.

• Process-Oriented Production: Catalog planning and production require meticulous management of materials, budgets, schedules, and quality control, including on-site press checks.

• Cross-Functional Collaboration: Success relies on close partnerships with brand and marketing teams to align creative output with the marketing calendar and project management tools.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=50ebad87-fc82-464e-91d1-fa1244aeb526&jobId=611811

📝 Enhancement Note: The company's long history and focus on luxury goods suggest a culture that values craftsmanship, quality, and enduring design. The "DESIGN" acronym (Dedication, Enthusiasm, Synergy, Integrity, Goal-Oriented, Nimble) provides a clear framework for the expected work ethic and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, requiring substantial experience (5-10 years) and a comprehensive skill set. It's a key contributor role within the marketing and brand function, responsible for significant visual output and brand stewardship.

Reporting Structure: The Graphic Designer will likely report to a Marketing Director, Creative Director, or Brand Manager. They will collaborate closely with peers in marketing, sales (Retail, Wholesale, Contract), and potentially product development to ensure visual consistency and effective communication of brand messaging.

Operations Impact: The Graphic Designer's work directly impacts Gabriella White's brand perception, market presence, and sales enablement. High-quality, on-brand visuals for catalogs, advertising, web, and campaigns are crucial for attracting and retaining customers in the luxury market, influencing sales across all divisions. The role's ability to "shape how Gabby and Summer Classics show up in the world" underscores its strategic importance.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like luxury print production, digital campaign design, or e-commerce visual merchandising (given Shopify mention).

• Leadership: Opportunity to lead creative projects, mentor junior designers, or take on more strategic creative direction roles within the company as experience grows.

• Brand Expansion: Involvement in the growth and evolution of the Gabby and Summer Classics brands, potentially contributing to new brand initiatives or product launches.

• Skill Development: Continuous learning in design trends, software updates, and marketing best practices within the luxury goods sector.

📝 Enhancement Note: The role offers a solid platform for a designer seeking to apply their skills within a stable, well-regarded company in the luxury home furnishings sector. Growth opportunities would likely stem from demonstrating consistent high performance, strategic creative thinking, and a willingness to take on increasing responsibility within the brand and marketing teams.

🌐 Work Environment

Office Type: This is an on-site position at the company's Corporate headquarters in Pelham, AL. The environment is likely a professional office setting, potentially with a design studio or creative workspace.

Office Location(s): Pelham, Alabama, United States (Shelby County). This location is the central hub for corporate operations.

Workspace Context:

• Collaborative Environment: The role explicitly mentions collaboration with brand team members and a "collaborative team environment" for giving and receiving feedback. This suggests an open and communicative workspace culture.

• Tools and Technology: The workspace will be equipped with the necessary hardware and software for graphic design, including Adobe Creative Suite, and potentially access to design-specific hardware like high-resolution monitors and drawing tablets. Access to tools like Canva, Miro, Shopify, and Notion indicates a modern, tech-enabled design workflow.

• Team Interaction: Opportunities for direct interaction with marketing, brand, and potentially sales teams, fostering a holistic understanding of business objectives and creative briefs.

Work Schedule: The role is full-time, typically 40 hours per week. While standard business hours are expected, the nature of creative project deadlines, especially for catalog production and marketing campaigns, may require occasional flexibility to meet critical delivery dates.

📝 Enhancement Note: Being an on-site role in Pelham, AL, candidates should consider the local environment and commute. The emphasis on collaboration and specific digital tools suggests a dynamic and integrated work environment rather than a siloed design function.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with brand aesthetic.

• Portfolio Presentation/Interview: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, and how their work aligns with Gabriella White's brands. This stage will assess creative vision, technical skills, and communication abilities.

• Team/Manager Interview: Discussion with the hiring manager and potentially team members to evaluate cultural fit, collaboration style, and problem-solving approaches. This may include questions about handling feedback and working within a team.

• Skills Assessment (Optional): A small design challenge or exercise might be given to evaluate practical application of skills, particularly in areas like layout, brand adaptation, or quick concept development.

Portfolio Review Tips:

• Curate Strategically: Select 5-10 of your strongest projects that best represent your skills in brand identity, catalog design, and marketing collateral. Prioritize projects relevant to the luxury furniture/home décor industry if possible.

• Showcase Process: For each project, clearly articulate your role, the client's objectives, your creative process, the tools used, challenges faced, and the outcomes achieved. Use storytelling to highlight your problem-solving abilities and design thinking.

• Highlight Brand Alignment: Demonstrate your understanding of brand standards and how you've successfully applied them or innovated within them. Show how your work has contributed to brand awareness or marketing goals.

• Emphasize Print & Digital: Ensure your portfolio includes strong examples of both print (catalogs, collateral) and digital (web assets, campaign graphics) design. Be prepared to discuss the print production process, including press checks.

• Prepare for Discussion: Be ready to discuss your design choices, your experience with the specified tools (Adobe Suite, Canva, Miro, Shopify, Notion), and your approach to collaboration and feedback.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clear visual hierarchy and brand consistency.

• Manage your time effectively, ensuring you deliver a polished concept within the given timeframe.

• Be prepared to briefly explain your design decisions and rationale.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should prepare to articulate not just what they designed, but why, and how their work contributed to business objectives. Demonstrating proficiency with Notion and other collaborative tools will also be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including InDesign for layout and catalog production, Photoshop for image editing, and Illustrator for vector graphics. Expect a high level of proficiency required.

• Canva: Useful for quick design tasks, social media graphics, or internal communications, indicating a need for versatility beyond traditional professional design software.

• Miro: A collaborative online whiteboard platform, likely used for brainstorming, mood boards, and team ideation sessions.

• Shopify: While primarily an e-commerce platform, familiarity may be needed for understanding web product presentation, visual assets for online stores, or basic content management related to graphics.

Analytics & Reporting:

• Notion: A project management and knowledge base tool, indicating the need for organized workflow tracking, task management, and documentation of design processes and briefs.

CRM & Automation:

• Not explicitly mentioned, but understanding how design assets integrate with marketing automation platforms or CRM systems could be a plus.

📝 Enhancement Note: The required tool stack emphasizes a blend of professional design software (Adobe Creative Suite) and modern collaborative/project management tools (Canva, Miro, Shopify, Notion). This suggests a dynamic, fast-paced environment that values both high-fidelity design output and efficient team collaboration.

👥 Team Culture & Values

Operations Values:

• DESIGN (Dedication, Enthusiasm, Synergy, Integrity, Goal-Oriented, Nimble): This core value system dictates the expected work ethic and team interaction. Candidates should demonstrate dedication to their craft, enthusiasm for design and the company's brands, a collaborative spirit (synergy), honesty and ethical conduct (integrity), a focus on achieving objectives (goal-oriented), and adaptability (nimble).

• Quality & Craftsmanship: As a luxury brand, there's an implicit value placed on high-quality output, attention to detail, and a commitment to excellence in design.

• Innovation & Collaboration: The emphasis on "bold new brand concepts" and "creative audits" highlights a value for forward-thinking design and continuous improvement, fostered through teamwork.

Collaboration Style:

• Team-Oriented: The role requires close partnership with brand team members and other departments, suggesting a collaborative approach where ideas are shared and feedback is actively sought and given.

• Process-Driven: The use of project management tools like Notion and the structured approach to catalog production point to a team that values organized workflows and clear communication channels.

• Feedback-Rich: The explicit mention of giving and receiving creative feedback indicates a culture where constructive criticism is part of the design process, aimed at elevating the final output.

📝 Enhancement Note: Candidates should prepare to speak about how they embody the "DESIGN" values in their professional life. Demonstrating an understanding of how these values translate into practical work behaviors (e.g., proactively contributing ideas, supporting team members, meeting deadlines) will be crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The primary challenge will be to uphold the established brand standards for Gabby and Summer Classics while also developing "bold new brand concepts" and driving "brand innovation." This requires a nuanced approach to creative execution.

• Managing Multiple Stakeholders and Projects: Supporting Retail, Wholesale, and Contract design requests, alongside catalog production and campaign work, means juggling diverse needs and priorities. Effective time and project management will be critical.

• Meeting Tight Deadlines in a Luxury Market: The fast-paced nature of marketing campaigns and the meticulous requirements of print production (including press checks) demand efficiency and precision under pressure.

• Adapting to Evolving Design Trends: Staying current with design trends, especially within the luxury sector, while maintaining brand integrity will be an ongoing challenge.

Learning & Development Opportunities:

• Deep Dive into Luxury Branding: Gaining extensive experience and insight into the specific marketing and design strategies employed by successful luxury brands in the home furnishings industry.

• Mastering Print Production: Developing advanced skills in print production management, including detailed knowledge of press checks and high-end finishing techniques.

• Cross-Functional Exposure: Understanding the nuances of marketing and sales across Retail, Wholesale, and Contract channels, and how design supports each.

• Tool Proficiency: Expanding expertise in collaborative and project management tools like Miro and Notion, and potentially exploring new design software or techniques.

📝 Enhancement Note: The challenges presented are typical for a designer in a growing, multi-faceted company. Successful candidates will be those who can navigate these challenges proactively, viewing them as opportunities for professional growth and contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new brand concept from initial brief to final pitch. How do you ensure it aligns with the company's overall brand identity?" (Focus on your creative process, research methods, and brand stewardship.)

• "Walk us through your experience managing a complex print project, such as a catalog. What were the key stages, challenges, and how did you ensure successful delivery, including press checks?" (Highlight project management, attention to detail, and print production expertise.)

• "How do you balance the need for brand consistency with the desire for creative innovation? Provide an example from your past work." (Demonstrate your strategic thinking and ability to balance constraints with creativity.) Company & Culture Questions:

• "Our core values are DESIGN (Dedication, Enthusiasm, Synergy, Integrity, Goal-Oriented, Nimble). Can you provide an example of how you've embodied these values in a previous role?" (Prepare specific anecdotes that showcase each value.)

• "How do you approach collaboration and feedback within a design team, especially when working on projects for different business segments like Retail, Wholesale, and Contract?" (Emphasize your communication and teamwork skills.)

• "What do you know about Gabriella White, Gabby, and Summer Classics, and what excites you about potentially contributing to our brands?" (Showcase your research and genuine interest.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (e.g., Brand Concepts, Catalogs, Campaigns) or by brand. Start with your strongest, most relevant work.

• Tell the Story: For each project, clearly articulate the problem, your solution (design process), and the result (impact on business goals). Use visuals effectively to guide the narrative.

• Highlight Key Skills: Explicitly point out how your showcased projects demonstrate proficiency in Adobe Creative Suite, catalog production, brand standards, and collaborative tools like Notion.

• Be Ready to Discuss: Prepare to answer questions about your design choices, your experience with the tools, your approach to teamwork, and how your work aligns with the company's luxury positioning.

📝 Enhancement Note: Interview preparation should focus on aligning your experience and portfolio with the specific requirements and culture of Gabriella White. Demonstrating a clear understanding of the luxury market and the company's brands will be a significant advantage.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with Adobe Creative Suite, catalog production, brand identity management, and luxury brand aesthetics. Ensure your portfolio is readily accessible and showcases relevant projects.

• Resume Optimization: Clearly list your years of experience in graphic design and proficiency with the required software and tools. Quantify achievements where possible (e.g., "Managed catalog production for X projects, ensuring on-time delivery and within-budget execution").

• Interview Preparation: Practice articulating your design process, your approach to collaboration, and how your work aligns with the company's "DESIGN" values. Prepare to present your portfolio confidently and discuss specific project details.

• Company Research: Thoroughly research Gabriella White, Gabby, and Summer Classics. Understand their brand positioning, product lines, and target audience. This will help you tailor your application and responses during the interview process, demonstrating genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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